Amouranth: How This OnlyFans Model Built A $40 Million Business Empire

Date
Duration
59 min
i think you've made something like is this do i have this number right thirty million dollars through like only fans and like your other kind of platforms where people subscribe to you yeah that's just on only fans though but yes just not only defense what is the do you have like a total number that's even more impressive oh god i haven't really looked in a while but maybe like forty million or something like that alright what's up we just had kate also known as ama on the podcast she is i think the number one creator on only fans she has made over thirty million dollars on only fans into like two years so it's kind of insane what she's done building up a following and then turning that into like i don't know she's probably one of the top earners on social media period and most people don't know about her or ever heard of her i thought that was pretty pretty cool sam what you think did any of the stats that she said surprise you or shock you well i had heard the money part out like before this which is why i was like interested she reached out to us to be like hey can i come on the pod and and so you know i was down for it for that but that's the most shocking number the other part that was shocking was just that she was pretty nonchalant about it i was pretty surprised at how sophisticated her empire is you know she talks about how she's now offering the serve she basically built this media empire and now she's offering it as an agency to other women and she kinda of dismissed it as like yeah just a small thing and i have a feeling it's significantly bigger than she kind of like the energy that she was giving out and i find that to be incredibly fascinating yeah i think she's kind of a killer in terms of like how she's like how how she's done it right how she built her brand i mean she's basically like okay kim kardashian built like a a mega brand kind of doing this stuff and like you know has just turned it into a tv show and all kinds of other things but like in the social media world she's kind of like on that level right she's like pretty a list in the world of social media in terms of how many social media people can pull in tens of millions of dollars a year they're very very few with like a five person staff with like yeah with like you know a small team behind them and not even in a category we're getting like you know mainstream brand deals from like whoever you know like coca cola or whatever yeah it it was it was really fascinating so hope you guys enjoy it hi katelyn i was downloading zoom that i realized it wasn't zoom so whoops anyways i'm here hello welcome welcome to the show you are one of the most interesting potential guests that i've wanted on the show we've had people who've made money in different ways we've had poker players we've had business people we've had athletes we've had comedian but we've never had somebody who is a sort like a social media entertainer slash only fan star and the hook i would say for people who wanna be interested in this episode is i think you've made something like is this do i have this number right thirty million dollars through like only fans and like your other kind of platforms where people subscribe to you yeah that's just on the only fans though but yes just not only fans what is the do you have like a total number that's even more impressive oh god i haven't really looked in a while but maybe like forty million million or something something like that potentially well fun find out them only fan is like way more lucrative than every other platform because even the only fans competitors are either like too new or in patreon case like driving away the girls so and are you the number one person on only fans i was for a while i'm not really sure what it is right now i haven't looked since i was i just it in like i'm gonna put that on my link tree that i could just sub at it but maybe it's been growing a lot lately what's customer churn like will they stay for do measure churn by years or months i think just by month we don't really look at the whole year because people's lives you know some people get girlfriends some people will just like not have a job anymore worse it's it's hard to do like a year because hardly anyone stays on for a year a very small percentage and one of the things that's cool about you is a you're open about the business side of things which is cool you don't have to be you chose to be so i'm curious why do you why do you why did you decide alright i'm gonna be able to i'm gonna share this because i think it brings a lot of attention to good and bad probably brings some haters out there who are outraged that somebody's making over a million dollars a month on only fans why'd you decide to go public with your your income and your earnings well it's gonna sound kinda weird to guess to most people because i didn't do it for like pride or anything like that it's it's really because my instagram that had like five million followers over that a little bit got banned from master reports and i needed away people to still right about me because that was my biggest reach and so everything else was not nearly as much reach so i just started writing out the business stuff knowing that people would write about it if it's comes from a pretty girl talking about business suddenly oh she's a genius but if it's a guy saying the same thing no one would care so that that's true okay i like that that's a that's i think a fair call out so you basically published that and then other people started like news outlets and stuff started re aggregating the story and then that drove new subscribers basically so it was like a it was a growth channel for you yeah it was like you know a new form of earned media wow okay that's great and so i have a bunch of questions say i want you to jump in before i just sort of you know go down my my list of like things i've probably wanted to ask you because i've seen you i worked at twitch my company got acquired by twitch i was at twitch and i was like alright so who's who's killing it who's doing great and you were always at the top of this and nobody inside the company would really like talk about it that much whereas they could give like you know they're they really excited about certain things because it's like really good feel good stories or you know it's a game that they play that they're really excited about and i was like well what about she's doing great like what here doing great but and how how do you like to be dude your name do you like being how do pronounce don't even know read it and i never heard you say it ama and that's how you like in this setting that's how you like to be addressed kate or addressed as kate kate okay much easier yeah i didn't know what you prefer so when you are going to these like meetings because i imagine like like at youtube and twitch and all these places i imagine they have an account manager something that like courts you and says hey kate you you know we love what you're doing and you wanna to come to the office if you happen to be in town and we can like tell you some best practices i mean that's what they do for like a casey neistat or whoever on youtube when they do things like that for you or first of all do they even do that but if they do and you go to the office is that like a are these like people these corporate people like comfortable having conversations about this stuff up of i this just like a because it's just like a it's it's such a unique i don't know it's just like you i don't often talk to people who are making a living in this way man i don't get any of that so nobody gonna to the office no really how many do you know the the owner of only fans is a big fan of the podcast and so he's gonna listen to this and so maybe maybe he could invite you to the office and start giving you the the white glove treatment that like probably a twitch or youtube or whoever is maybe a little more hesitant to do yeah maybe wait so how many followers do you have on twitch like six million and they don't like reach out to you and be like hey we just wanna say thank you for like being part of our platform like here's a t shirt or like lit like you don't get base like hey please make this please make your skirt two inches longer to comply with the latest terms of condition that would be nice really they just ban people and they don't tell you why so you don't know what to change they'll just suspend chance and so said sam doesn't watch twitch let me just describe this you're kind of like an innovator on twitch and i say that laughing because like it's twitch and like let's not take it all too seriously but like there's this trend where i think they call it hot tub streaming basically it's like yeah it's all that because i wasn't excused to kind of like where like a bikini and be beyond stream which is like you know gonna get you a bunch of viewers and like subscriptions on twitch but also in your case like get you a bunch of people who wanna go know down the funnel and go to your maybe your only fans or whatever and i don't know if you were the first were you like kind of the first to start doing that or did you just like make it more popular well it's complicated because i started doing pool streams outside you know like a year or two before that and then then girls started doing hot to blow up like inflatable hot tubs i think i was the first one to bring it inside my room and i really popularized that one and then there's like this like outrage and people are like you gotta shut this down and it's usually like people on the platform who feel like oh it's taking away views for me which i think is kinda silly because it's like those are those people weren't weren't gonna watch you you know like it's not like right you know it's people come to get type of entertainment they want and they may not want to watch you you know in your basement playing like you know dragon balls or whatever so it's like it's a different it's a different thing but there is this like outrage around it what what do you i guess like do you respond to that or how do you how do you think about that you know i think it's just people being like jealous of others having success and it's just placing blame on them instead of looking in the word and being like what could i improve in my stream we're appealing to people and so they just wanna point fingers like you're why i'm not successful when really we're if we're not taking away views from gamers certainly not if anything we're taking away views from porn hub but that's about it and i big of a game changer was only fans for you so i'm looking at your only fans i think you started i think you posted you started april twenty twenty so only two years ago and the first month you did seventy four thousand in on only fans sending to thirty one thousand sixteen thousand six thousand something like that so you started off with a big spike because you get a bunch of people to come over and then you know but you did really well right off the bat a were you expecting that and b were had you like kind of already made it it was that like not that big of a deal compared to what you were already doing at twitch or was that a game changer i think it was probably somewhere in the middle it was kind of what i expected just because like that's you know how platforms happen area and patreon before which was similar but patreon was kind of pissing people off and changing what they loud in their platform so only fans was like becoming the patreon replacement for a lot of people so i just kinda like acquired that as well i didn't jump ship to still have my patreon that i have both now and i even have fancy but it wasn't really like that shocking i guess at first because i was already seeing those kinds of numbers on patreon and and it a pretty decent amount on twitch at that time what were how big your team or is it just you i mean how do you i have an entire staff of mixture of like personal assistance video editors photographers etcetera so right now in the office i have like five main people and then i also have my extended staff that i kind of bounce back and forth between here in the office because they work also with me on real work my agency for like o f creators and fans etcetera like different girls and and guys or some guys on there too so yeah i was like have extended staff and i have like my immediate at my house is usually four to five people always do you consider yourself like the ceo of the business or do you have like a straight person like a like a by the book person who's like making sure everything's running on time or are you that person i guess i'm i could technically be called the ceo but i don't manage it as much day to day as like my my head staff that i have my managing directors for it and we so we got to know mister beast recently we went to we like had an event and like a kind of like a a basketball camp or whatever he came and and we had we had him on the pod and he's a obviously super impressive guy he gets this like kind of amazing coverage in the news everything is like mister beast and i he's a good dude but like the coverage is like pretty much exclusively good obviously there's some haters you as always but like people think he's amazing business people really respect him for his he's like business acumen and he's you know seen as one of the biggest content creators but i would say you're like for your franchise is right up there with them if you just took if you just took the the sort of like the face off the business if i just showed you the p and l of both businesses i think you would be like well i want her p and l right because you're making almost as much money with way expenses with way less staff and overheads true probably with more valuable customers more loyal customers and and then on top of that you're like the moves you're making off your streams or off your your off your platforms where you've got the agency and then you've got the the you know all your investments and stuff like that it's just like what he's doing with his agency and his investments and all that but i feel like you don't get that same coverage or if you do it's like could you believe this you know she's doing she's doing like you know real business things like how does that i guess like do you agree with my assessment there and and how do you feel about that yeah i guess the main difference is the platform that i'm doing it on because you know of is already gonna have like a bias spine and people don't wanna admit that they pay engine into it even if they do and then twitch also was a smaller much smaller platform than youtube so it just doesn't have the same amount of reach even if it's like the same model in the same like the type of stuff it just doesn't reach nearly as many people is like his youtube channel would how big do you think this this gets so like i don't know what you're doing annually now but maybe it's like found a fifteen million or something like that how how big do you think that this this can get and how big do you want it to get i don't know because if if i can successfully grow real work would be like you know manage other girls accounts it can potentially grow like a huge network that's kinda like in my extended empire but even by myself i don't know i i never even thought i'll get you this far so it kinda just happens really quickly especially once pandemic started everyone was just online all the time so some i'm not you're when you're laying in bed at night and you're like i mean when i go to bed at night i'm like man like that was like i had a good day whatever it's really inspiring i i dream of think i i think i could do this i think i could like do this one thing that's like crazy and and i just think like well in ten years maybe this little thing could be this this and this what do you what do you imagine like what's your dream even if it's outlandish to say sometimes or maybe it's not i don't know but like what what's your dream on where you wanna take your your career well hopefully the dream would be to not grind as much for the next like year to three years and just kind of stream part time like a few days of a week maybe and then just have my empire for real work have grown so much maybe we have like fifty to a hundred o creators that we just kind of provide virtual systems for and then i my legacy kinda lives on through that and then i don't feel like i have to grind every day and can just work with animals on stream a few days a week it's really fun and explain what real work is so this is like an agency you started it's not from what i understand it's not a talent agency it's like a we can like the the system you built with your back office with your assistance and and those people you offer that as a service basically to other who don't have that back office but like i guess describe it in your words yeah i guess we'd would be like virtual assistance like like a team put together that other creators can have access to where they'll help like edit your content post your content market it like write up descriptions and push sales on your platforms and stuff and then occasionally like i do events where i have girls from the agency come over and we stream together we collab etcetera so it's kinda like helping others grow and then managing that growth to provide like more efficient sales across their platforms let's say that like i couldn't afford to hire your team and i just said but is there like just like a handful of bullet points that you could tell me on how to have a successful page like you do like what are the what are the like one five ten bullet points that you would say well do this do this do this do this do this well i think if you wanna grow out you really do need help whether that's just like your friends maybe if you have like a really cool sibling family someone close enough to you your they can physically come over and help you with shoots help you get your content out there like edited posted etcetera because if you want to grow you also have to be putting out like content on public non shadow band platforms like twitter youtube tiktok is huge right now tiktok is really easy to grow on compared to the other ones right now twitch actually isn't that great for growth unless you have other platforms already i would save twitch for last if you're even contemplating it because it has no discovery system that makes any sense it's all just recommended and what gets recommended people already have viewers how do you get viewers you have to have an audience from somewhere so twitch is actually like the the least if i would say lucrative for new people time will be better spend on like youtube shorts instagram reels take tiktok and you kinda just share that content with all three doesn't make it very efficient but just kinda grow your audience from there if that makes sense what do you for the agency what do you charge how do you how do charge money for and like how many clients do you have right now oh we take a percentage of the girl's earnings yeah we start with like a like a three month trial period and if they don't like it they don't like we're providing value beyond what they we are to doing then then we just we won't continue on it like we don't lock them in for like a year or two it that's like really sc to me a little tell benchmark but what's the benchmark of what you think they should earn should they be earning a hundred grand a month a million i mean what do you it really just depends we don't really have a benchmark right now we kinda just look at their socials look at like how much reach they have relative to how many people have already converted to their platforms to see if like okay well we can work with that there's some potential here if it's a really bad conversion maybe maybe not you know but if it's like it's relative to how big they are already here here's a dangerous question but i am curious what works for conversion like we talk in the startup up world about growth hacks all the time it's like oh did you know that when airbnb started they didn't have any listings so they scrapped craigslist local house listings they made them all in airbnb and they i messaged people on on craigslist saying hey i saw your listing on airbnb can i book through there and it was just a robot sending it and then that caught people to to put their listing up so startups have these like classic growth hacks things that unlocked new sales or tactics that unlock new sales on your road to making millions of millions dollars on not only fans what are the growth hacks what are the things that work best for for growth for you and for for the girls each manage gosh that's so tough because things have worked before and then algorithms change and they don't so it's been like an evolution of what's worked i'm like i don't actually like i'm gonna do it so you don't actually give me the couple things that work what are the stories that are like no that's funny that worked or that's cool that that worked i want the more entertaining stores not the boring stuff that actually you know works over time yeah well well used to work really well before instagram really crackdown was you could have long descriptions of being like spam spam like a word if you saw my latest juicy content people would be like spamming a word that was like it's like moist or something and then people would go reading the cops was like why is i everyone saying moist what did i miss there we go back to the caption and they'd still be confused and they would click on the profile and they would still the link in the bio stuff like that that's hilarious yeah that's you sophisticated i'm like kind of like provocative words like letter by letter so people would feel like what is happening and other games that used interrupt right they have to like it's not what they're used to seeing so then they had to go investigate to find out yeah yeah or other things i would do would be like tell me when you see it or i would put like ice by in in the pictures and that would be like a swipe image on each different image there would be like a like check the link in the bile for really good content like just like words like on a shirt so they algorithm outgrown couldn't detect it like like curved with the with the shape of the shirt and stuff like you'd have like zoom in and stuff and then the comments would be like right shoulder right shoulder right shoulder so people would like zoom it and it it would be great i really missed that that's a that's that's that's a really good too you what why do i miss that you can't do it anymore i mean my my my main instagram got banned so now i'm just now i just play things super safe yeah yeah did you you're wearing this like only fans like tube top or whatever right now do they give those to you to like is that their company swag to like promote help promote their site or are you make yeah i think i actually bought it from the website but i probably could've have asked i just it was cheaper just but or or faster because times is money so i'm just like and what were you do before this because you're clearly like smart and a hustle and like whatever were you like did you have like a job at like you know blockbuster back of the day like what what was the career before you became this person who you became i had a really weird one because most people they do like work retailer or like waitress or something i actually like shot blockbuster doing her where throw a rant that's why these youtube comments or because like blockbuster blockbuster it's gonna help that room i'm learning from her wait but hold on how old are you twenty eight so no way is she gonna be working at a blockbuster what you in a blog lesser i used to get games from there as a kid but once once i was sixteen there was not really blockbuster anymore but what was the job yeah i actually it's really wholesome i did character parties for kids birthdays and hospital visits and like festivals around town and make a wish foundation stuff i like princesses and superheroes so that was my so you would dress up in cosplay and basically like i go to a kids party or a hospital basis yeah basically yeah wow and that was my my little startup up entertainment company what an amazing pivot that's the best pivot i've ever heard like you know instagram used to be this like location app that just happened to have photos and then they were like let's just go it on the photos and you basically were like i'm gonna go all in on the cost of thing but like instead of little kids too like big kids yeah always still feel like i'm babysitting sitting on twitch too so yeah exactly that's amazing and you pay like you know i have this researcher who helps here with the pod and i was hey she's coming on and i like to not know everything because if you know everything you come in and just ask questions you already know the answer to it's kinda boring mh and so but he did surface one interesting thing in his research which was he's like yeah there's like you know leaked stuff on online where you don't have to pay for the only fans you guys like find something anyone well remove it but he was like he's like i think she has like a like an on like retainer like you know blood hound a agency or or a lawyer or something that's trying to like just shut all these down how the what is there like a cat and mouse game of you trying to like keep your content behind the pay and do you like pick how much do you pay per month to like prevent protect yourself yeah we have a whole like little dmc staff here it's like it's a combined effort like i i do have lawyers yeah what but why are you paying for that all fan doesn't in offer them no what yeah yeah i have a i my i'm i'm a little like that's a starting opportunity create a little agency that's gonna do that for all only fans creators and no we we offer insurance we you all girls yeah but it's it's funny though because i streamed so much that like i have a very close relationship i guess with like the moderators of my chat on my discord they will actually actively like find leaks because people do something stupid which is on my twitch channel they'll try to viewers will will start mass dm people like leaks here leaks here leaks here and then my mom are just like boop and into my damn see here that we gonna delete us they're just like self reporting i don't know to go looking for them they ended up just exposing all the leaks to me already and so mister beast when when we were hanging out with the mister beast so he we did a powder with him and sean and i flew down and got to talk to him and the maybe the most there's a bunch of fascinating things about him but one of the more fascinating things that a lot of people don't know is so he's like this big shot in america and has always followers but youtube's global and so he decided to hire a team to start translating his stuff meaning like they would they would dub his content voice actors them and what he did was really interesting is he would actually over you know lot of people like let's just get the cheapest person who kinda sounds interesting and i believe he would over pay where he would get like the guy who voiced a famous character in brazil would also voiced mister beast and everyone thought that was pretty cool and it sounds neat and so all creators were like hey do that for us and he goes yeah sure i'll do it for you and i i forget how it works i believe he takes a percentage of the like hey i'll spin up your you know portuguese channel and we'll manage it we'll have a we have a person who speaks portuguese they'll write the descriptions we'll have the voice actors we'll do all of that stuff and we take like i don't know thirty percent of the revenue of that youtube children i need him to do that for me in turkish because i i a huge turkish audience because porn have been he's has i those were repressed turkish people they they need it so they're need my trial ones in turkish but they may like talk much like really someone mute anyways you know personal language they're probably just music anyways but what's yeah that's good point but what's interesting is you i don't know if you're doing this because you're trying to be humble but you're kind of downplay playing i think like the the shit that you're doing you're like oh i have these like personal assistance and you know we just you're i it could be you're just being humble but have you thought about like kinda like scaling this like crazy beast or jimmy just raised some like two hundred million dollars at like one point five million billion dollar valuation have you thought about being like well no let's like we're not just gonna call it personal assistance we're going hard at this and we're gonna completely operationalize and help this niche of content creators have you ever thought about like kinda from that angle out as opposed to like i don't know maybe you're just being nice because kinda sounds like you're no play i think like we're you're trying to do with real work we just started like a few months ago so it was my personal assistance that were kinda turning into an actual organization you you're very like a a non about what i mean about this i'm trying to figure out where what gets you basically excited about what you've done because i think you're basically like it's it's not new to you right when you tell it when we hear what you're doing it's kinda mind blowing we hear what you're doing you're like yeah i know that's i do every day it's not gonna like i'm not gonna be mind to you but there's got be some part of that's like holy shit i can't believe this is what's happening and like oh my god like this could be blah there's gotta be some part of you that still has that i don't know less laid back and more excited part of you that's like yeah i really want this and i know that's gonna be crazy but like i think i could do it is there some part of this that's like really mind blowing to you or like really exciting for you going forward yeah i think all of it's pretty mind blowing when you when you step back and think about it i've just i guess i've just gotten used to like the day to day like this is sound it is and then doing more and more over time you kinda just get des because it's such like a slow process over the past six years i i feel slow to me anyways i do it so much but yeah i mean i really wanna do animal content on my twitch stream and you know i'm hoping to move towards that soon kind of away from like so much of the e like side like i'm just still gonna be an eagle i guess to to people who wanna branded as that but like i feel i feel like content gave you so much more than sitting in a hot tub you know when you're when you're saying when you're saying animal content i'm not a twitch person when you're saying animal content is that a phrase for something else or is that literally literally like gotcha no no like i have horses and dogs that i i wanna do like twitch streams with and training and trail riding and taking care of them and having a stable and a ranch in the near future hopefully i can find this client in full have you heard of hubspot hubspot is a crm platform so it shares its data across every application every team can stay aligned no out of sync spreadsheets are doing databases hubspot grow back or do you have like like a therapist or anybody because like i've seen what like how twitch streamers like what they have to put up with and like there's just crazy like love hate weirdo stalker thing that happens then you get famous on twitch and like you get a lot of like you know you know you you see comments that are super negative you see comments that are super like like super positive and it's just like a lot to take in while you're just sitting at home in your room streaming for like eight hours and which is kind of an unnatural thing without saying the life of day stop time right like do you do like mental health do you do anything proactively for mental health so that you're not like going nuts while you do this well i do have a therapist now for some other reasons but i probably should have had one this whole time for streaming as well but my kind of a mental health i guess outside of therapy would just be horse riding it's kinda like my meditation replacement that stuff at does that stuff actually get to you like i do a decent job of you know it's actually funny do a decent job of like ignoring haters we're not nearly as big as you but we still get like you know hundreds of comments a a day of like hate or good and bad and like i recently got fit and i remember people commenting of like oh you look less fat or they'll say like oh you know today you're looking a little chu and i was like damn these people are mean you must get like thousands was i mean you do like thousands of people a day commenting on your looks does that actually get to are you are you pretty good of of kinda i don't know like ignoring it i say it used to get to me more but at this point i just kind of immune to it i think yeah it not so much comments they get to me what gets to me is comparison to myself because i'll on a photos shoot day i'm feeling bloated or i'm breaking out or whatever and i'll be referencing like pictures that i did well on my social media before just so like we know like what to recreate that we have done in a while and like man it looks so good there i look like shit today like things like that because like at the time you know it's like the perfect lighting the perfect angle whatever and it just doesn't look that way in the mirror you know but then usually you it did done with the shoe and you're like oh these are fine like because it looks different on camera so the reality is what fucks me up not really people's comments or maybe it's like a child actor thing and like in fifteen years all the like famous twitch streamers are gonna be you know i'll screwed up it's like they were fine at the time when they're all good it's like later when things get weird you know you you you also tweet about like what you do with your money which i think is kinda interesting we'll talk about the gas station thing in a second but like we always ask you know the guess who come on and say alright cool like money's is this weird thing where it's kinda taboo it's like in entrepreneurship you're supposed to say that's it's not about the money for me but like they fight like hell to like every point of equity and every dollar earned it's it's like clearly money money does matter to people and they also don't really say what they do with their money and therefore there's a bunch of people who are listening to podcast podcasts like this that don't know like they there's like you information wall it's like you don't get to know what what happens on other side just it's like only through many years and hard lessons you could figure it out and we think that's kinda silly we try like break down that wall a little bit mh so if i was gonna describe to you like a pie chart like okay here's all your money where do what do you do with it do you just leave it in a checking account are you putting in the stock market are you buying crypto like can you roughly draw us like a pie chart of like you know how you manage your own money it's kind of complicated i i didn't really get to manage it as much until recently but the gas stations yeah those are those are a fun investment though my accounts actually brought me to that one and they help save me on taxes because i can i got to expense the entire cost of the building upfront so that reduced my my my yearly income on paper and then i had like tax rate accelerated depreciate yeah exactly so that was the you have to be like a real estate professional technically right so you're doing like the five hundred hour test basically no you actually don't don't have to be with this explain that to me i wanna do that what is do you know i thought it's basically if you're passive then it could only offset passive income but but your other stuff is active income right so do i have a misunderstanding or it does it work differently i just know my my accountant team brought me they said there's this opportunity and they explained to me like okay so i'm just putting money into that and then yeah they kind of have all the rest of the the details i just threw the money at it is most of your it's most of your is most of your portfolio just in boring index funds i would say most of it's in in stocks that makes sense with like people like a million dollars a visa stock the other day yeah and that's like a really that's reliable thing it's not i'm going anywhere especially since pandemic is kinda the least the fear of it is dying down people are out there traveling more getting out more it's just only gonna get better it's also like a cash back program for you you've probably paid like there's a million dollars in credit card shoes to visa and it's waiting sort of what else did you buy yeah i have some google i have some shopify at amazon yeah i have some crypto but i don't i don't know how i feel about crypto yet why know how do you i just it's it's so up and down all the time but it's just i i can't tell what it's really gonna do so yeah i have some big bitcoin where do you when you're when you're researching which what do you wanna buy where where do you learn like what resources you turn to well i have the accounting team that i also have you know youtube and google like everyone else so yeah on on google and youtube what do you what who do you listen to i don't really have like a certain person i guess it's just kinda like i get linked various things that people send me yeah i used to actually talk to a lot of streamers about it in my dms yeah i don't know if you guys knew who was maybe you actually worked at twitch we used to talk about stocks in my in our dms so that's kinda where i got started with it and then i was just sent stuff and kind of explored it and i got like an accountant then it'll do compile everywhere do you do any other type of investing that's interesting so you you you is it one gas station or multiple and then you have stocks is there anything else well i have some businesses i've bought in some private equity too tell me more something i can't talk about the private equity because it's for it's private legally cancer anything about much about it but basically they just acquire small businesses throughout the year and i send them money as needed up to like five million or so is what the total will be but on a deal by deal basis basically yeah yeah and whatever they need it they call for it there's not like a scheduled payment system with it gotcha and then what about businesses you bought what are you what are the what you buying and who who's running these things well i i usually i buy businesses that can just run themselves like i guess the the if you guys heard about like the bowl pit company or like the ball the plastic ball company i used for my bulk fit no done what is sales for it's just it's it's like a probably like a manufacturer they're based in china though they make them like playground balls like you know like ball pit type yeah we have just like really yeah see it was just really well bought chinese manufacturer well the like that they share the facility with other people but yeah they manufacture balls and they bought that company that's how it was really it's actually really good profit margins even come across your desk accountant accountant they just sent me stuff like this thing and i like to gravitate towards the ones that i can also use for publicity stunt and on twitch so like i turned my entire room into a ball your accountant is like the lebron james of accountants or the bernie made off of accounts i don't i decide of which one yet but he's doing way more than the call of duty as an accountant sounds like a team it's it's hard to explain at all i just normally i just owe them the money and like yes make it you're afraid of like being one of those like athletes that goes broke on like you know my my manager and my accountant talked to me into buying these like this chain of you know wendy's that was nonexistent existent and ran away with my money because it sounds like yeah you're throwing money crazy places right now is that a fear for you no no not really if you're not a afraid of afraid yeah i had bigger fears than that it it it it like we were asking you some of these like super specific money questions and it people are listening now but you know you're the look your face is like why the fuck are these guys asking me like these questions about this money shit like this makes me uncomfortable what is hilarious i only recently got back in control of my finances i don't know if y'all all saw that drama but what happened i can't i can't say too much about it but i got out of kind of a controlling relationship a bit so yeah yeah yeah we keep the dark stuff over there we just do the money stuff here we we don't we don't worry we we we try to to get into the heavy toppings what i would say was you do things that ninety nine point nine percent of people would find to be incredibly embarrassing for to do like there'd be they would be too nervous to do that you know it's too taboo i'm uncomfortable doing that and i think that it's it's wild that we think that alright we're okay with that but we're also nervous about talking about the money thing and like that that's just like an interesting insight and we've talked to so many people and it's very rare that someone's comfortable talking about money it still makes me really uncomfortable but it's just like an an interesting thing it's like oh i thought this woman wasn't afraid of anything but when we talk about money like you know it it's it can be a weird topic yeah no know i'm pretty comfortable talking about the money so much like some of the more like investment business side it's not just me so i was like i can feel i can't yeah talk too much about it because i'm not like the only person driving those types of things so when we were talking to mister reese he's been getting into like you know feast bowls like his chocolate bar and then he created like a pop up like cloud kitchen restaurant thing called beast burger and he's like talking about different like businesses where he can go into and say okay i can used my fame in my distribution to like give these businesses an unfair advantage are you doing it sounds like the ball pit is sort of like that where you're like okay if i buy this company and i i make it part of my content then like you know sales could go up but like i can imagine like any of the taboo sort of like or like you know whatever sex related type of products whether it's like you know it could be swim could be lingerie it could be sex toys it could be like who knows i don't know i don't know what else could be like are you going down that path like we should actually like either buy or create a business like in that in those categories and use me and maybe the the other my my you know other girls i know that will be a part of promoting this and like we can blow this company up into it a pretty big company are you thinking along those lines yeah i am definitely for the future as i'm i'm trying to move towards you know more a collaborative efforts with other girls with through work so i i really wanna do like lingerie i think makeup is a good way to go to beauty and she's huge but yeah definitely like those are on my mind right now do you have to do products that guys want or is it product that like how many of your fans are women versus men it's gonna be a a mixture it it's looking like since i'm blowing up more now it words like i do have more of a female audience especially like since a lot of the girls kinda look to me as a person to follow as far as like the of side goes eagle side whatever you wanna call it so is getting more balanced but yeah i also still have a a project that i've been working on with ludwig this past year we're making an ama flashlight so yeah that's kind of what i was thinking about we're doing that too idea that i thinking about yeah have you dude have you have you guys have heard of kin dot dot com have you heard at king dot com mh alright so king dot com was like i i think that they were a website but also the parent company and they owned all these like fetish websites so you know kinks and i don't know what they all were but like one of them or one of them that was pretty funny was like these people who would like wrestle and then have sex and this guy started wrestling yeah well they were like no but they were like olympic wrestling like they were wearing like unit cards and then like they it warp into sex and whatever and they the guy who started it it was just a guy and he started it in the late nineties during the dot com so he was an early mover and he built it into a huge business and eventually he bought this old armor which is basically a huge building in the center of the mission district in san francisco which is considered some of the most expensive real estate in the city because it's like a desirable hips or neighborhood and he built this huge thing and it was basically like a palace it was like an i imagine airplane hanger but like in the one of the more desirable neighborhoods of san francisco and he owned it and they eventually would film all their shit there so like they had like a wrestling area and then they had like a bar where they would do like people who like to have sex in public they like mimic a bar and people would have sex in it and film it and they would charge subscribers money whatever and when i first moved to san francisco i took a group on tour of it like you could like you could because it's just like an interesting building that's an old armor where they like it's like an old historical building and it's also a porn studio and i was hanging out with this girl and she was like hey do you wanna go like see this thing it's on group it's a it's a porn studio we could just go take a tour of a historical building and i was like yeah i guess and that's how i learned when king dot com was i went and like oh you'd see this stuff and i'm like this is crazy and then i started thinking about like all these media companies like jimmy and i used to do it too where we be like oh we wanna become like the disney of blank and i'm like oh this guy at king that's his disney's disneyland like he like he had all these people taking tours to come i think we spent fifty bucks and we got a tour where they're like here's where like the army used to prepare now we use it as a dungeon for sex tapes because like there's a hose here so we can spray people with water like it was all kinks stuff and it was pretty wild that this was like part of their business model and like the people on that tour like i'm a pretty straight laced sky it was like straight laced people who had no idea what this website was and then there was other people that were like totally into it and they're like oh i'm seeing where this i'm seeing the studio where my favorite stuff is filmed it was incredibly fascinating sean i'm never i'm sure you haven't heard that i was like right in the middle i remember the building i didn't know the the website part but yeah that building is kinda famous it's a beautiful building from the outside and when you go by somebody will always tell you know hey this is what that is what is they the building the armor right the armor but if you look up like king dot com building san francisco or something there'll be a wikipedia page and this building it might be worth north of a hundred million dollars at this point maybe more and it it it's like a huge building in a very desirable neighborhood and it was just like super fascinating this guy did this and so maybe in the future what we're gonna see you have is we're we're gonna see you like be like oh hey creators who work with me do you wanna like a come you wanna place to come stay like you know i can you can could you could host your office in my studio and then eventually it's like hey fans of us whoever wants to spend a hundred bucks you can come get like a walking guided tour and then eventually everybody's gonna own like all this amazing yeah red red light district you're gonna own all this real estate anyway it was a really interesting play that these folks did and it i think it i think the building became worth more than their the porn brand wow i i read something you said that i thought that was pretty interesting you go i think you said this it was you go there's like the but warren buffett has this phrase like you only have to get rich once and you were saying like for social media it's the same thing you gotta just build an audience once and you you only gotta get famous once and so what how did you actually get famous what was the what what was the the were there any big inflection points where it like it went from like you know not that many people watching me or following me to like way more or where was it just very steady or were the bit were there any like big moments i used to the hot meta was probably huge that was probably doubled my growth at least but before that it was kinda just i guess i entered the social media space at a time when it wasn't oprah saturated like two thousand sixteen it wasn't as crazy as now or everyone wants be influencer so i i think i are really lucky with the timing and then i just was growing on twitch and twitch wasn't saturated either at that time and i just kinda grew with the platform because i streamed so much and know and what separating me from others was i was also making content on pretty much every other platform at the same time like i had facebook page i had instagram at twitter at youtube that's kinda growing it plus page patreon also kind of boosted my ability to just make that my full time thing because i wasn't relying just on twitch and have to keep like a a day job or whatever describe how intense the content like work is because i think some people would say man you just post a picture on only fans that's like you make a hundred grand and a you know you make a million dollars a month and all you gotta do is like post a pick like you know once a day or whatever like that's it what is the what's the reality like right now my content schedule a little crazy but pretty much every week i'll have like a day or two where i just dedicate two only fans and fans and patreon like all my nsf w platforms and then i also like the next day i'll do all my youtube twitter instagram content as well so pretty much two days out of the week are like twelve hour photos shoot days across all my different types of content and then the rest of the time i'll just stream on twitch because that's kind of my my billboard that pays me got it my funnel okay it's just like the the there's no reason there it it's completely illogical why i feel this way but it is just funny to like hear like you know sean and i talk about the exact same shit it's just like in it's such a just with different types of content and it's so funny that it's like it it it's just not a normal conversation that we typically have where it's with not safe word content and it and and i think that's so cool yeah it's very different for sure but it's all the same mechanics and it's just like what and in my head i'm like why do i think what like she's just doing the exact same shit we do it's just a different niche and frankly significantly bigger significantly more profitable and significantly like you just you you just well like we're happy with like a million dollar year maybe if like in the tech world on the twitter world and it's just like oh yeah that's cool i'm i'm decently happy with a million dollar month too yeah is it's kinda crazy so i'm trying to get it while you know the is good because i feel like it's such a rare opportunity to have i don't know waste it do you like okay so you're like you know doing really well with the stuff now do what's the is there like an end of the road where you're like okay i'm gonna like i have to retire at certain point and like you know how do you sort of see like i have a very small window here for this or do you think it's gonna be much longer than that i do like i have a small window compared to other types of content since it's mostly based off my appearance and there's always younger people coming into the space but yeah i i don't know how much longer i don't have like a cutoff period i would think i would like to be done with the grind with within the next year maybe three max if so by the way because like but i first about only i like why would i pay like horns free what what do you mean why would i pay five dollars a month for this is there like some psych psychological benefit that people get out of it like you know what what drives somebody to actually pay for something when there's so much of a free alternative available to them out there on the internet i think part of it is the paris emotional aspect where it's like they feel like they kinda like know this person because they'd see them on the either youtube or twitch or whatever it is some people go overboard with it like they treat it like this is my girlfriend which is definitely not not your girlfriend broke but yeah i feel like part of it's just like they they like a certain person's kinda look like they're really into whatever characteristics make of that creator and they wanna see more from that specific look that they've become like a d attracted to i guess or have some form of attachment just from seeing their face so much sam have ever heard this word para social no no what that could you define family k you've used that word in and then the word about when you were talking about spamming the comments i've have never like heard someone called it that that was that was an interesting one too pair socials is basically like a one cited well air quotes relationship that the viewer has with the content creator like some people get way to invest it in a creators like personal life like they wanna know who they're dating what they did today where they've been why aren't they online right now that's i would say that's a very pure social thing so they feel like more entitled to a relationship and they don't actually another person but it's a i mean but that that's good for you know in some ways until like it's still like a stalker threatening level but most of the time yeah per social is profitable for the creator but how many times do you think it crosses the line like how often would that happened to you where where it it actually is an issue i would say you get like multiple red flags per day and messages i'm sure there's even more that i don't read but as far as in person altercation typically a a few a year we'll try to physically show up by your house then you get a a hoard of people also just trying to swat you and docs you in general who are mad that either you're not dating them or that you didn't respond or whatever so it it's complicated yeah people are the same we i'm glad we're not famous well we sean and i get like one percent of that because sometimes people hear sean talk and they're like oh you're really good at talk about money and like you're pretty successful therefore like show me the way what the hell you didn't reply to me like after all i do for you yeah and like that's like one percent i'm sure of what you get because it's when love and all that shit's involved it's just like way more intense and way more dangerous i think it's like what what would someone do like they just they just think that hey what the hell man i i messaged you and like we were talking and i thought we were together now you're still doing this stuff yeah some people get catfish too by like people just pretending to be me and so they'll be like i can't you all this money what and you didn't show up i'm like oh no oh no but yeah it's typically it's just crazy people who are just basically talking to themselves a one side conversation in the dms never getting a response and they just keep going they just keep going i feel like i could create an ai only fans creator and probably like just crush it because she could do anything and she would talk to anyone anytime a day and she would you know be you know the the girlfriend you always wanted and so if anyone out there is a an engineer who wants to help me with this let's for us stunt let's try to create an ai only fence girl who's gonna make a million dollars in a month that's the mission and we'll publish how we're doing along the way and we're gonna learn all the growth hacks and we're gonna put it all out there and they can't docs her or sw because she doesn't exist doesn't live anywhere and so i think it is the maybe the future there so that's my it's a little action anybody wants to help me with that project getting in my dms on twitter sean p have you guys seen avid is it called avatar dot me yeah have you guys seen know if that's alright so check this out so there's like all this like ai shit where you it's like all built on the back of one thing and then all these people are creating plugins ins and layers on top of top of it and so there's this new thing where you can upload twenty pictures of yourself and it will give you avatars created with you in mind and okay good i avatar ai dot me that's the that's all it's fucking amazing so check this out so i just uploaded a bunch of pictures on my face and there were a few pictures that i posted of my body because i was doing like before and after of like fitness shit but it sent me photos back of me looking like a dom trick looking i put but then it gave me this other pick picture i no idea what this is it gave me this other picture where it's supposed to be like i only post gave it pictures of me with like my stomach up and it and it like gave it made me it it like made a fake picture of my ass and it was just like a picture of my butt and it's fucking disgusting and weird but like but i was looking at this and i'm like oh there definitely should be there's definitely gonna be the this type of thing because have you guys seen i think it's called replica dot ai it's basically a service where you can like you can just spend money and you get like a friend that learns how to interact with you and you also can get like an line girlfriend who just is like it's a text based conversation that you're having with this fake woman and she gets to know you and figures out your taste and likes so it's all built on ai now we just gotta add it with some of this with some of these pictures and then event eventually deep fake videos and like your job ultimately is gonna be completely like you know unnecessary like you the use of the world are gonna be it's like hey wait you're real why would you do why are you wasting that time being real you know or like maybe there should be like lots of you that understand your personality and actually do talk to these men and you can like license out your your face to replica dot ai there's gonna be a lot of interesting things like that i think in the near in like the next two years probably yeah for sure that's it getting get crazy the technology right on alright well listen this is great i'm glad you came on thanks for doing this and where should people wish should we find you if they want to you know see more learn more could get to know you a little bit better you just just refer that's my link directory and the url is easy to remember it's down bad dot com what down bad dot com yes down bad dot com okay it's easy okay very has all my platforms listed there because sometimes you know stuff gets banned and the link will change so it's always there that's cool alright thanks kate appreciate it yeah thanks appreciate you

Episode Notes

Episode 383: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) speak with Kaitlyn Michelle Siragusa, aka Amouranth (@Amouranth), about how she built her million dollar social media business empire and why she bought a Chinese ball pit manufacturer.

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Links:

* Amouranth - Twitch

* OnlyFans

* Avatar AI

* Downbad

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* Want more insights like MFM? Check out Shaan's newsletter.

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Show Notes:

(03:40) - how much money Amouranth has made

(10:45) - how big is your team?

(21:25) - career before this one

(30:50) - what do you do with your money?

(43:10) - how did you get famous?

(49:45) - AI OnlyFans creator

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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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Additional episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

* #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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