#92 - A Three Month Old Company Profiting $90,000 A Day

what's going on not much dude before the podcast ob brewery was telling us about a guy who is just uploading you know instead of competing on youtube he's just uploading his videos of him hanging out with his friends talking onto to porn hub he's getting popular because it's it's not porn on porn up how big is it maybe we should do that with the podcast to to grow this thing just a bunch of guys talking about ideas porn of great how how popular are these videos getting i'm not sure how many views they have but he gets a ton of free press from i've seen so many articles like every every every now and again i'll see articles on it yeah i just have to buzzfeed article okay so what i'm talking about i've got a few quick fun updates that just funny okay so he zero point zero i've been talking about how i drink a ton of these each day yeah they just dm me trying to get that sponsorship so we go shout time point zero yeah second have you seen did you see this thing i'm testing out tempo yeah you posted a video of this on your facebook or in the facebook group and it looks like a boot like mirror is that what so these guys aren't in a sponsor or anything but they did give me a free thing to try out it's like mirror so it's it looks like a tv but it's self standing but it's that just like what was that video game that had a camera that would tell where you are a connector connect yeah like x xbox or something it has one of those on there so it tells you if you're form is shitty or not shitty and it also has like two hundred or something pounds of weights and and i'm telling okay and then well like as a resistance band or is it a a dumbbell like literally like plates of weights and it has a barbell and a dumbbell and you put it on and and then there's a leader board and it could tell what type of weight you have on and how many reps you're doing and you compete anyway it's freaking awesome but there are a few bugs i'm noticing no this like released or is this a private data type of thing it's out it's out it's out now but they are a new company and they it just makes to realize how hard that type of hardware what why did you buy this versus like tonal or mirror or whatever i didn't buy it they just they they saw that i like this type of crap and they go hey you want this for a few weeks you can try it if you wanna share you can if you don't you don't have to i go yeah i'll try it right i just like trying these stuff out so tonal is kinda like this except if you install your garage like you have to like nail it to the wall right and maher is no weights this is just peloton like peloton with weights do you what i mean yeah so do you like now that you use it for a couple days do are you like this is the future yes i'm i'm in no but it's cool it's kinda like it's as revolutionary as peloton which is like it's just gotta get maybe a handful more people into that sport right no it's not revolutionary it but it's quite fun but like would you be this disappointed or it it goes away they take it back from you a couple i bought it bummer you would have i would've bought it yeah it's pretty pretty thick and i wanna bring up one more thing that i'm learning about and what what the name of that one again let's shut them out i think their url like you can't find them anyway if you there it's called tempo but if you google tempo you don't find it i think you set i think there's tempo dot fit is it something tempo dot fit right it's cool it's just nifty the guy who started it is like twenty seven real young twenty six like a young guy it it's neat and it and are you on the website it's i'm on it right now it's like cool so i like the idea and obviously mirror got bought and that's cool and everyone's like wow that what is this thing i i think this device is not like as good looking as those are it looks more like an air conditioning unit than mirror which looks like a slick you know mirror on the wall but that's because mirror it's just bought like mirror was like the woman who started it was a baller reader so it was all about like body movement and not me that's what she was she was baller i think never ever met someone who's actually a baller yeah you the baller so it was all about mobility and and body weight stuff this is just a little bit different it's this i love it because when you go the the bad part about work at home is or work working out at home is the lack of competition the such yeah it doesn't feel as intense yeah this stuff's fun and the second thing that i'm learning about what did i watch i watched you know i like history so i i watched alexander or hamilton then i'm somehow wikipedia my way to ford let me tell you something about ford and this i i see this consistently of businesses of this era so when ford started ford motor company henry ford when he started ford motor company they raised twenty eight thousand dollars okay and that was in like nineteen o three i think so twenty eight thousand dollars or nineteen o three inflation calculators are never entirely accurate because there's just too much if it it's too hard to yeah yeah but like we could probably say that let's just say it was ten to twenty times x ten to twenty x ten to twenty x bigger so let's just say seven hundred thousand dollars or that's or a hundred or a million dollars whatever it's a fucking car company so they started the they started ford with twenty eight thousand dollars in nineteen o three okay and they used that and and and by two thou or sorry nineteen o five three years later they were giving out dividends to shareholders to the point of shareholders three exiting their investment their their investment is that crazy to you like i read out this all the time i that a these companies take so little money to start back then and b they're paying out dividends so quickly yeah it's surprising because there's obviously like a you know fixed you know capital cost there to to to do that so i don't know how they did that but i don't know it seems like alright so there was a tweet over the weekend that's related where some vc that's got josh fell that's he was like he's his freestyle capital also at duke lam so he was like oh yeah you know give me a great i'll take a great entrepreneur over a great product any day or something like that just tweeted that up and two funny things happen one this other founder replied and he was like you don't take founders that's the problem with vcs you have it all backwards you you're you know capital is a come commodity you get chosen you don't she you don't choose about it got yelling like really upset and like they that what he was talking about like gonna take you he was just saying like i wouldn't just put meetings yeah exactly exactly he was not thinking that he was about to get sides swiped by this guy then he had to like apologize because every vc has to like you know tow the line it seems like with the steps up so then the second thing was there's this old mark andre article called the only thing that matters and mark has this blog that's like offline but there's thing called the p mark archive that still has his old blog posts and the blog that says the only thing it matters basically says hey there's this debate what matters most team product or marketing he's like a lot of people you know think the best product wins but but once you get some experience you realize that's not true now you know you do need a good good product but that's not the the most important thing then a lot of people will say team because that sounds really great because you you seem like somebody who's betting on people it's a great way to get people to feel flattered and take your money as an investor but you know there's that old warren buffett quote when a great entrepreneur walks into a crappy business the crappy business keeps its reputation and i think and he says he goes a great team is it's a nice to have right and goes i will put propose that a great market is the most important thing for any any startup up i'll take a great market over a great team and a great product any day of the week and he explains why so anyways as long way of saying how much of you know like when you talk about ford back then cars like the whole automotive industry i mean what a hell of a market right that's still today one of the largest markets that's out there being early to that market like i think you can perform miracles you can start a business on a small amount of money be returning capital within a couple years and you know grow a brand that endured hundred plus years later because of how good that market was how strong that market was i get that yeah you're totally right but even for let's say like the bitcoin guys like the in two thousand and what what did all that craziness going on fourteen if you launched started like two thousand nine does tampa then the hype happened twenty two twelve thirteen fourteen yeah so even if you started a bitcoin thing around the hype train i mean that's like i mean you're gonna take off a no matter how bad if you're if if you have bitcoin in it you're taken off but even then like a lot of these businesses had a rate like raise a lot of money right and i'm like and this is i i this is my favorite era on history about nineteen hundred to about nineteen thirty carnegie did the same thing where he create he built a bridge and was turning crazy amounts of dividends to investors in like one or two years and dividends from startups isn't really something you hear about right now it's more so and and so anyway this just like i'm crazy fascinating on so one there is one major thing which is income tax didn't happen until like the nineteen twenties i believe so and also i you know i don't study history like this at all but my questions would be i i would love to just see the use of funds so what where does that twenty eight thousand dollars go in into starting this so you know what were the wages of people do it was it was there actually just a lot of debt that he was able to use so he raised a little bit of money and then mostly there was a a huge amount of loan financing back then that he was using to build this company i'm not sure but that's what i would need to know to kind of judge how the hell you could pull something like this off it's just fascinating i just love what i love reading about and this is a reason why how much money did you initially start the hustle with nothing zero and then you raised would did you raise like a million bucks yeah i didn't i shouldn't have done that you raised million bucks and you've never needed that money you never used that capital correct you like kinda always had a surplus space of cash in the bank for sure but i'm not building a freaking car yeah but like you know whatever you're modern day henry ford that's what i'm trying to say no i noted it's just fascinating i think i love reading about these people who just do things differently and i have no idea of what they if they were different back then but they are certainly they're they're endeavor to my perspective and i think that that's exciting to see someone who's doing something different than what your expectations are you wanna talk about ideas yeah i got a bunch okay where do you wanna start so let me start with i'll start with the company i saw that was kinda cool okay so i saw this guy on twitter before and before you get into that did you get a ton of tweets through yeah send it wrong sorry guys i've been talking about tool for two episodes out cool and it's too sweden and it's is it tu and it's not switzerland early it's sweden not switzerland sorry i'm reading we're i'm reading while we're talking so my apologies yeah look this podcast the energy is great the ideas are interesting in the fax mer not be correct like that's what you need to know coming in that's the disclaimer if we were if we were a sitting trying to do research on the pronunciation of the swedish company names like you know then i wouldn't have time to do anything else so and it's thank you for the corrections though and it looks like it ryan with mule thor rodney brave that's their fault that's not my fault okay so this is this guy i'm gonna say his name wrong too lloyd am arm burst so i saw this guy's twitter and first of all twitter's twitter is the most fucking amazing thing in the world like twitter today still is just so awesome and you don't have to know anybody you don't have to be anybody and you can just like get the best education best network you know on twitter so anyways i i saw this guy and his his bios says tech founder then there's the american flag which i you know that was great where are you sean on this i'm on this guy's twitter is his twitter is l arm arm burst a r m b u s t i know lloyd i had dinner at his house okay great so you can tell me about this guy so here's what i saw so i saw y comb twenty ten i saw five acquisitions and then he says parenthesis five kids but five kids too but unrelated i was like okay these guys you already caught my attention this guy's as a legit player i don't know what these five exits were you probably know better than i do i i i my good friend noah and neville we had what's the dinner on friday night for jewish folks s we had s at lloyd house and right so i i had an intimate dinner with him for three hours that's how much i know intimate excellent okay so well you know like a family yeah a family dinner so we caught my eye was that he's working on something new so if you go to armed usa he's doing us made medical masks which sounds like the most like simple obvious idea right now with coronavirus but when you go to the site you could tell that this guy like gone all in on american made you know medical equipment starting with n ninety five masks and i was looking at his interviews i was watching his videos and i definitely think that the pendulum is swinging back this way which is that from a government level or a consumer level i think made in america is finally gonna matter i've been talking about this for months and yeah and so i think you know he's trying to bring manufacturing back to america i think the government is has realized holy shit we had way too much dependence on china china as an adversary as well it's a front of me basically and you know yes things were cheaper there yes we could outsource a lot of our labor there to to get to markets with cheap labor but man that nurtured just like massive dependence and yes we lost jobs but we also lost our our freedom because we depend on china for medicine for clothes for toys for you know for masks for whatever the whatever the hell you know you can think of it's manufactured outside of america for the most part so i think this is the right idea at the right time is to become if you're were playing the long game which it seems like this guy is if you got five acquisitions under his belt i think you're playing the long game i love the idea of trying to build an american manufacturing company starting with masks right now in texas i completely agree i've and i'm gonna send you i'm sending you an an email right now and and we're gonna bring up this file i have the financials from a mass business that we can kinda go over but that's cool so i've been buying red wing boots for a long time and i actually think that the little secret is is that they're not made in america anymore but they're like their their whole stick is that they've been around since nineteen o yada yada yada and their hardcore and american i agree i think that i completely agree and i actually surveyed my audience on twitter and asked how many would are gonna pay extra for items that are made in america a significant amount that they would i completely agree i mean when i see when i see made the usa i i buy it over other stuff now there's definitely a threshold but yeah i idea and brother law was telling me the same was like yeah buy these jeans i buy this type of guy for my up and i was like well you are actually paying the premium like you know these are not small premiums like fifty percent more or a hundred percent more in some cases and he's like yeah and he's like i don't know if it's the time i don't know if he always did i don't think he always did that i think the the way the world is going i think there's a strong nationalist movement around these these sorts of things yeah i've been about that since i was you know i grew up in missouri with a lot of union guys and like in the parking lots would always say for american cars only right which at this point like at this point like nissan an american car like they make nissan in tennessee you know what i mean like what what's who knows what the definition of maine america is like pretty skewed at this point i just sent on the financials of a mask business i'm not gonna say who it is or where i got it from but it is the month of june it's their financials and what you can see let's not say exactly what's going on sean but let's just say that they're doing around two thousand to five thousand orders a day and they're making around thirty to if thirty to ninety thousand dollars in net profit a day and this company was launched in i think may that's it insane and so and it also doesn't seem like this is big enterprise like it's not selling to hospital because the average order value is more like you know fifty bucks it's not like it's you know fifty thousand dollar orders by you know small sorry like a handful of large hospitals or companies yeah and so what what sean and i are looking at is it says date order number units sold shipping fees average order value cost of goods sold gross margin returns in instead in facebook spend so they're spending a lot of money on facebook yeah but they're still profitable every single day is profitable in the you know tens of thousand dollars that's cool this is awesome thanks for sharing that and you know if you're listening to this don't run out and start of mass business unless you know what the hell you're doing because literally you're putting lives at risk if you're fucking up or if you're like you know working with some random supplier who says it's n ninety five but it's not really n ninety five which is a big problem that's happening right now or you're like the third middleman in a four middleman chain and you know you're just ending up marking up these things a lot so but i think if somebody's going into into this with some authenticity which it seems like this guy is doing with his american manufacturing facility and his plants that you can see the videos lloyd is a hustle i'll say that like the the small amount of time that i've hung up a a great guy total like real sharp business yeah okay yeah cool anyways i thought this is a good idea and i wanted to shout it out because i think it's a good think it's a good thing for a smart person to work on now so what i'm doing with the hustle lately is i've been emailing out surveys so last week i asked how many people are gonna move into the next six months and thirty three percent of people told me they're moving in within six months and and i think seven or eight thousand people answered the survey this week what i was gonna ask was how many of you won't be able to pay your mortgage or rent in the next two or three months i'm curious curious about that but i could do made in america about what are you partial partial towards made in america or made in your home country right or like you know in the last thirty days have you have you knowing chosen an american made product and spent more on it but you know like did did they actually put their money where their mouth is versus like yeah i i i would consider i think everybody's like yeah i i would prefer an eco friendly product and then do they choose it or not you know that's a different question so well i'll let me see if i can ask something like that okay i the the the those financials are freaking crazy that i sent you i think that it's bullshit i think that if if you're gonna start a mass company just for like the revenue that you're gonna get out of it i feel like you're gonna get crushed or it's just not exists in like three months yeah yeah exactly i i would not do it as a i would not be thinking of it as a durable business yeah and i would i'm i'm not a fan of it what what software publishers sean software publishers alright so this guy brought this up again stolen from twitter because that's where i get most of my ideas i forgot who it is i wish i'd had wrote it down so i could give them credit but somebody said you know in many other industries right music industry you have publishers you know the book writing industry you have publishers where you have you have a separation between the talent that creates the thing the creative talent and the the body that's been that's meant to do the sort of distribution sales getting you into getting you in front of customers and so there are a whole bunch of industries where you have publishers but weirdly in software there's very few software publishers usually when you start a software company you're gonna be responsible for the idea for the creation of it for the iteration of it for the distribution of it for the sales and marketing of it and i thought you know that's actually kinda interesting and i was curious why why and why you think that might be the case that you know that's not the case with music it's not the case with books it's not the case with a whole bunch other you know fields where you have publishers why don't we have software publishers where a rand engineer can build it app you know pitch it to or get picked up by a publisher who says hey this is a good utility you know you're great at programming but i'm great at distribution in marketing i'm gonna take it from here okay the this is a great one that i i know a little bit about so someone who's a little bit older than me might criticized me because i'm not getting exactly right but in nineteen eighties and nineteen nineties when i was the model this was a thing and so it actually worked like soft bank i've mentioned soft bank a lot they had a magazine a tech magazine well they would also like there was many companies that existed that were basically like software stores so you sign up and they tell you all the latest software and you go in and you buy it makes any need the cd like amazon for software right at one was called that's what soft bank had that's how they grew to be so big so fast the other one was started by one of my favorite guys ever his name was felix dennis and he had micro warehouse and it was a warehouse for software and you could go and buy whatever you want and nate went from zero to publicly trade company like four or five years mask right and so i think that this and there's many other examples that i could find like that and we also say the gaming industry still works like this we're so software for games you know whether it's a small little you know boredom killer game where that you play with your thumb where you're flicking noodles around a screen you might get picked up by catch app or by you know line studios or whoever and then also at on a bigger level great games can get bought by riot or blizzard act activation or whoever and then okay cool now it's under that umbrella that's the games are kinda like their own thing a little bit like it games are weird and games are their own beast but like if you're talking about like software tools which i think you are i have also wondered that because i'm like this model did exist and it is weird how like when you picked slack at your company it was probably only because some other company used it or a friend used it i i saw mark injuries and tweet out the growth curve of slack and i was like what the hell is that and then i downloaded it start using yeah now some people like a small an insider inside baseball community my discover step on product hunt but that's only the latest and greatest and the trending but the latest really not the latest necessarily the greatest yeah it's not the greatest it's just the latest it has always baffled me why there isn't a more central place to discover all types of stuff that exists and like your amazon like people also bought x y z right or or put differently maybe there's a there's room for a publisher that says hey there's a whole lot of apps out here for managing social media for companies whether it's like a hoo suite type of app it's a app like mention it's you know some analytics thing or whatever and i'm surprised that there's not a software publisher that takes either one area of the business like either one business model like saas or one area of the business like hr tech and just says okay cool we're gonna be the best hr tech software publisher we already have our one flagship thing that everybody uses but then we're gonna sort of become the publisher for these independent projects that we think we will find the best in class you know customer service chatbot and then that will get distributed under our umbrella i i i feel like somebody you know an enterprise individual could try to bring software publisher model back and basically not be creating products but just c products because there's so many products out there so if you have the trust of the consumer and you have the relationship with the buyer then being a great curator is way better than being and just yet another creator and a sea of in a c of creators who are all building you know these tools and just like oh which male software show users fifty thousand how do how the hell how do i know which one to use one of these companies is called g two and they're just in news today because they laid off a ton of people and raised a hundred million dollars even though they took five million dollars to ten million dollars from the ppp thing right and they're not a publisher right there's a reviews platform right there's a fine line i think that you could argue that maybe they are but correct yeah they are not not in the way you're describing no they are not but they are a central location to discover new stuff so the other i'm not even convinced that this is a good idea i just thought it was an interesting question why doesn't this exist here where it exists in all the other fields that are very similar the other one of this that i've heard that's interesting is basically the hollywood agent model for top programmers so the same way that like athletes musicians actors have agents who do the negotiation for them take them from project project engineer like top top engineers are compensated in the millions of dollars at tech companies today so why don't they have agents and why don't they have agents who negotiate on their behalf who move them from company to company and we'll will take offers and solicit bids and say look i like i think a good agent negotiate i think anybody who negotiated for a a good to great engineer could get them an extra twenty percent annually just just on better negotiation how many engineers at twitch do you think make over seven figures a year annually twitch has three thousand employees right no just under two thousand and the product and engineering would be like i don't know let's call it seven hundred folks i've give or take well the two thousand two thousand employees at twitch how many think you think can make over seven figures annually only ten to ten to fifteen something like that that's what that that'd be my guess ten so that's ten to fifteen are they all are they all exact those are like senior execs or like probably super senior engineers now the problem with with that is that the stock price appreciated it so whatever their offer was an offer might have been worth four hundred thousand dollars but amazon stock has gone up so much that that four hundred thousand dollar offer is now worth one point two million because the stock price has you know quadrupled in the last you know five years so ten to fifteen i mean i think you wanna you're kinda explaining why why this doesn't exist that's one company and that's a small company you know at google there are there are individuals who at google who are making fifty million dollars a year no way who like it's public there's there's guys you can look up i forgot the guy's name but there was a guy who either left google to go to facebook or whatever and in that transition they basically said what this guy was making every year at google this guy was literally making fifty million dollar fifty million dollars a year now he's you know the exception not the rule but i think that at google there are easily easily two hundred fifty plus people who are making over a million dollars a year ease that it could be could be a thousand people isn't that nuts isn't that nuts to create a widget that's so big that your non owners are making fifty million or even a million a year like i understand i i understand it if a salesperson makes over a million dollars a year that's easy that's a no brainer it just you're just you you just get a percentage of what you make the company so yeah the upside is unlimited but the fact that just like a salary or like normal ish non sales employee can make over seven figure just fucking mind boggling me yeah so so i think you know you don't have to have huge quantities in the same way that there's i think three hundred fifty or four hundred fifty total nba players period so i think in the same way there are more people in the technology industry that earn a million dollars plus than there are nba players who earn a million dollars plus that'd be my guess and so if nba player is gonna have have have agents i i i'm curious why top talent in the tech industry also doesn't have agents that work on their behalf look i there's a a brady just found article google paid a total of a hundred and five million to andy rubin and this guy a mid singh call that's the guy i was thinking about well andy rubin i got acquired that's different he built he yeah they created android but yeah this guy ami s all they agreed to pay forty five million dollars but ended up paying just fifteen million because you went to go to a competitor imagine getting guaranteed forty five million dollars and leaving to go to our competitor that's amazing that's what it's crazy zappos guy did well he he walked away for the buddy i'm saying what they are often but must have been that this guy switched teams it's crazy man it's crazy like the top topic ai people the top machine learning people the top self driving cars people these guys are making millions millions of dollars a year god bless america let's talk about the cb insights so i did a call last week with the founder of cb insights you know what that is yeah okay so listener cb insights they're most famous because they have a newsletter like the hustle and it the guy who owns the company or a ceo like writes it and he's kinda quirky and funny and irr what they do is so cb b insights dot com l guy sean who is the ceo he's like kind he's got a huge twitter following because he's really funny his twitter handle says like buy buy a cb insight subscription i owe people money do you know who he is well what's name it's ana a and i don't know how to pronounce it a no ana sorry ana not and so what cb insights does is if you go to their website they say they like help you find which company did buy next so you're thinking like pe companies subscribe to them and i just had a call with him they're huge by the way huge company i'm not gonna reveal anything else other than that but they're big and if you and everything else i'm gonna talk about is public but if you go to their pricing it their top tier pricing is two hundred and fifty thousand dollars a year and i go what is cv insights and he was like basically we are a cover your ass we'll cover your ass cy y yeah have you ever i've never heard that tour before and and apparently do go to a big company you'll see cy y all over the place never heard of it but it'd be basically like if you're gonna make a decision you need to cover your ass so you're not the one to blame if that decision is a bad decision and so an overs simplified example of this is let's say you're a huge company with five thousand employees and you have to choose between this company and this company for let's say like your salesforce thing like you're you're you're you're trying to figure out do we use hubspot salesforce this or that or this now that's a that's overs simplification usually it's for like smaller vendors and you've gotta do research on them to figure out like are they gonna go out of business in ten years shit like that and i have never heard that i've never heard of someone needing to spend fifty to a hundred thousand dollars a year to solve this problem have you i didn't didn't know how much we spend on it on things like that but i have seen yeah cy a cy type of business i've i've always thought this this is exactly what they are i love that he just said it most people never say that that's what they are but it's true you know when we have to write a report or you know say how big hey you know i think we should go into russia and because russia is a growing market well nobody cares what sean thinks about russia nobody cares what sean has heard about russia or sean's opinion of about how big russia is gonna be what sean needs to do is go and get these great reports that are done by third party consult or research firms pay thousands of dollars for our annual subscription to those reports and pull out a number that says russia's mobile market is growing at thirty percent c okay great that's the that's the thing i need to justify the budget i'm asking for to justify the head count i'm asking for to get the green light on my project and that's just the way the world works so these are like like you know insurance for sc you know on on i don't have to put my name on the line i put their name on the line and in order to put their name on the i just have to pay them a nice little fee every year it's just crazy that a business that can be worth maybe a billion dollars or billions of dollars in the ga case exists on the on on on bullshit politics inside of a company well okay look they do do good research so that's cool they are also often wrong because their forecasts are forecast and people suck at forecasting things and the things people wanna know are usually the uncertain things and you're gonna be more wrong on those so i'd say they do provide value like it's not like you don't get anything from it but you would never pay that amount for that for that level of information you pay that amount is it's a seal of approval it's a it's a it's a source cited for your decision making well i got curious about that so i'll give you another example have i told you about w g s n no okay so let me make sure i said it right w g s n yeah okay it stands for well i don't know what it stands for actually w g s n dot com it's owned by a public company in england so you can go and learn all about it what they do and this is again an overs simplification is they tell you which color is gonna be popular in the next year so if you're starbucks yeah if your starbucks and need to all do or no that's just like one thing that they do they known for that's what they're known for but they'll tell you like what type of outfit will be popular in year so if your starbucks and you have to buy you know a hundred thousand uniforms you wanna know which shade of pink is gonna be cool or if you wanna make like a new sleeve for your cup you need to know which shade of red is like the thing and so it it's an overs simplification but it's fashion forecast particularly around colors i believe and this company makes around ninety million dollars a year recurring revenue just off this stuff i mean these products like they have like food and drink beauty fashion as they're like kinda core things okay this is incredible i'm gonna sign up for get a demo i hate to get a demo schedule a call that works sports generally is this not crazy fascinating a bra you just sent me one call sent air dot com and they do the same thing which they tell you which scents are gonna be the most popular like that not even like perfume but like what what smell you want your cut your restaurant to be or your casino or your office or your hotel that's fucking crazy it and it it just nuts it's nuts and i think it's awesome and i actually understand this one but well i i wanna know how these guys get customers so is it that they that's more interesting to me right because okay guess see how this would be useful you just get a sales team bro and you just you gotta it you a lot of these if is it outbound sales or is it putting out free reports but then like kind of the the full report if you want the full report you know click this button you know what is it content marketing or is it outbound sales or is both it's it's both it's both i mean i have experience a little bit with these types of things yeah it's both i mean the the fact is that a lot of people are afraid to it i don't i don't know if they're afraid to admit this but they don't wanna acknowledge it for some reason but a sales team creates demand so when i had the hustle we were at me personally i sold advertisements and i got to thirty grand a month in revenue like right away like it was like we got like fifty thousand or a hundred thousand subscribers like alright i'm gonna go do ad sales i got a thirty k a month them like with the same amount of subscriber base we went and hired two or three salesperson and it got to like two hundred thousand like immediately and i was like holy shit that fucking worked and and then i learned more about this and i learned that like i i listened to an interview with founder of maybe squarespace or wordpress who's like this like engineer door type of guy who typically hate sales and marketing and they're like yeah sales and marketing just let us on fire and we just exploded once we hired a sales team and so the fact is my point is is like if you have like a pretty good product that solves a problem if you hire a sales team you explode so how how do you count the economics of a sales team so you're like how much do does each sales need to make for you for that to be viable yeah so you traditionally give a relatively low base so it could be fifty grand it could be a hundred grand it could be a hundred and fifty grand and then you say you get two percent to five percent usually of all the sales that you bring in and so you're on how much do you think a salesperson needs to generate and what doesn't one individual sales need to generate for you what's your target at least a million but tip so in media sales it's around one to three million and software sales is probably around five hundred thousand to one point five million software so you need a you need a salesperson person to bring in a million dollars a year of revenue yeah and andy i'm i'm doing some rounding here sure but yeah that's that it's not a hundred thousand it's more like a million is what you're saying yeah yeah and that's very doable and a software company that has recurring revenue you could get if you had a salesperson that cost you a hundred and fifty per a year and they are bringing it five hundred credit a year that's pretty good because hopefully a lot of those folks are gonna run renew tv there yeah okay yeah i've never built sales teams it's always something i've gladly not had to do yeah a lot of right circumstance it's obviously it's great you know if that's if that's the model if that's the growth engine then you need to become a fucking master of building sales teams or hiring people who have built sales teams before but that's what what you just said is how most of the smart nerds who build the great stuff think they go oh i don't wanna a sales team and i'm like you do it's the same thing is i don't wanna learn taxes and you know how to optimize that it's the same thing of like oh god i gotta incorporate and figure out if i should be a c corp board llc and i gotta set up my blah blah it's like the perceived sc of doing it it makes me just not wanna do it at all it makes me want to be ignorant to it and makes me want to avoid it until i'm like oh the money is on the other side of that wall okay now i need to learn how to climb this wall and then when i climb i'm like oh that's not a bad actually i kinda like that wall that's a that's a pretty useful little thing to get over here and get this pile of money and that's all i feel about taxes now that's all i feel about that's that you lot sales teams yeah and i feel that way about taxes too there's this company that i hung out with in austin and i won't name their name but they have software and they have like a software company and they had like two hundred employees and like a hundred and fifty of them were salespeople and they like grew it just like crazy and i'm in my head on like as was like someone who was a little bit more nerdy than i am sales i'm like that you are soluble vapor wear but they got results so let me okay i'm gonna give you two ideas that could you salespeople i want you to tell me what you think so i'm gonna start with the one i'm more excited about maybe i wanna even get to the second one let me let me see if i can articulate why i'm excited about this so okay at the last two companies i've done i created us so we use slack as the primary way the community that a company communicates and slack great slack did a great thing which was you got us out of email and it got us out of direct messaging where i just like oh i'm gonna bug sam about this or create a giant group for like everybody who's working on the marketing campaign or whatever right and slack created channels and channels are sweet because it's like you make a channel for the marketing for marketing that's why i go talk about the marketing campaign and whoever is interested like a lot of people can see it but nobody feels obligated to reply so it's a really helpful way for information to spread inside a company but what i found was that there was a whole bunch of things that i just wanted to share that like i didn't didn't need to go into any specific channel and i it wasn't like i wasn't trying to create work by sharing it i just wanted to share a thought on my mind so i created this slack channel in my my slack called sc inner thoughts and i branded it like that because i thought people would be curious what my inner thoughts are and so i had a whole bunch of employees join that channel and really all it was is just a place for me to dump random thoughts that i have about stuff something i saw was cool something i thought we were doing something i'm noticing blah blah blah and and that was always well received and now after we got acquired my coworker jason did that at at twitch she created jason's in her thoughts and there's like eighty people subscribed to this thing and it's kinda like just like a private twitter he just post random stuff and sometimes people react to it but nobody feels obligated to respond and because that's like the that's the norm of that channel and so i've been thinking about this like why isn't there a place to share stuff that is like the stuff that didn't need to be shared necessarily the non essential communication of a company that that does actually bring out interesting conversations it helps people bond because they see what you're all about what you're into so the the the way i will phrase this is twitter for companies which is not a new idea so basically this is what yammer was like i don't know when yammer started like a decade ago so yammer was started during like the social media hype phase it was like oh shit we have social networks for our friends and our family we're we need a social network for our company and they basically just copied the ui of twitter slash facebook and they were like cool it's twitter slash facebook but the only people that will see this are all your coworkers and so you you know you close a sales deal you could post it there and how bunch of book could react to it or or get excited about it or you could post a funny video from the the you know the office kitchen and post it there and it'd be relevant to all those people in that group so it's kinda like the non work chatter everything i got it down though i like it did got bought for a billion dollars by microsoft like three years after starting very quickly yeah so it grew super fast was like grew ridiculously fast because it was a social network inside company so had this amazing network effect amazing in in company viral reality and then it started making money because they would then first they just got the company that like employees to start using it and then they went and they sold the keys of the the the car to the to the admins and they said hey you know all your employees are using this thing don't you wanna have some oversight over this and not be able to manage and monitor it a little bit we'll hear we have an admin tool that will will charge you an arm lake for because now your whole company is already addicted to this thing so the get gets bought kinda get down kinda gets lost like many acquisitions do yammer is not a thing anymore blah blah i think that there's still a big need for this i would literally if somebody if there's a credible person out there that i'm gonna restart yammer i would write them a fifty thousand dollar check tomorrow and i would say great i think there's a great need for this i think you could do a better job of it today than you could have done back then because the tools are much better and i think there's a more need for this now that everybody's in the cloud because now there is no office chatter because you're not in an office so let me let me read this online let me pitch this a little differently yeah do it have i told you about what washington washington post is toy with you told me that they kinda have like a software arm where they're like making other tools like i don't know if it's gonna yeah i don't know if it's gonna be any good but they're piloting it and and it's what inspired what i would do is i would build a media company it's almost like you have media companies or media websites but only for internal stuff so you talking of like the high school newsletter or high school newspaper the company yes yeah like that's what i would do it's like a weekly like it's just a it's like here's what's going on in the company here's is what people are think here's some ideas like i that's what i would build is i would build and i i think at airbnb they built their own for this at our company i tried building our own and it was just google like a google website i what their things call so but it's solving a similar problem as to what you're describing which is i love this idea i love that i love your idea actually even maybe more than my idea like you could have podcasts you can just like a you just have like airbnb b internal dot com and you just you either you have your login and it's just a like we've aggregated all the happenings of the of the business going on and you can in what's interesting here is it what's happening as in like kinda company announcements news the metrics that's maybe a part of it is it part of it is it like iso school newspaper where somebody could just write an op ed you can just write an article if you're interested and like you basically contributed a column basically for the day i think i think i think that is yes and but i would make it so we're the thing about you said like a private twitter is that like some of these like the when people think of like media or an article they're like oh that's a lot of work then when i think of twitter they're like oh i'm just gonna do a and five minutes and but the thing is is that often those little five minute tweets add as much value or more than a long article absolutely so you'd have to build it and so a way that like you can solicit this information from your employees and in a electric pressure away because someone like i have this woman becca who runs our email business i'm like you don't write this report just is this a good idea or not yes or no and why just like r like you already i i already know you know off the top of your head you're you're right because you're in think of it something like that but where you have to make it like a little bit more knee jerk reaction yeah you like the lightweight low pressure twitter not or not blogs basically yeah i mean those are both are important but a lot of people under undervalued those little just like gut instinct things like you've described like there it's just like a but anyway i agree with you i do think that there's room for there's room for that yeah i like this a lot i'm excited about it maybe maybe i'll talk we've talked about this with there there's a a bunch of the there's a bunch of movement going around i i ax axiom the media company ax axiom so i actually somehow got my hands on a demo they're launching a product where they're doing internal newsletters oh yeah yeah the in the in the concise format that they use for their company right yeah it's not there yet like it's because it right now the way that it's built out is it's like mailchimp i'm like i i just use mailchimp that but you're just allowing me to send emails to an internal email list so they have to add more stuff to make it interesting but i understand the problem you're trying to solve for and i agree with you i think it's quite interesting yeah i i actually like the x access thing even if it is just a mail list because people said they just use google list and google list are fucking awful they're awful to find google groups is like miserable that whole process the whole lists serve is is awful then people reply all and it's that whole thing is terrible if somebody just i'm gonna make google lists and lists serves for companies less shit i'd be like oh wait that's that's so smart why are you so smart this is what i would say to i and there's two interesting things about this is if you get it done well you can charge a lot of money but the switching costs once you start seem to be quite high and so you'd probably have a pretty good like a low churn number in a high net retention rate for revenue like you could probably add a lot more people the more people your company hires the more people who who need access to it yeah this thing could make money and okay i like that a lot alright so two other quick ones so so one thing i saw that was pretty clever that i think is a great example of a niche product that somebody's doing build like a lifestyle business i was on reddit and i saw an ad that said get notified when your company mentioned on reddit have you seen this i've seen things like it but not not that so so there's products like this that are out there outdoor like bon twitter or monitor you know the newspapers the immediate you know forbes and shit to see when your company gets mentioned but this is a bigger this is a bigger verb as is it more niche version of that which is reddit reddit it's its own little beast you kinda have to scrape it in its own way to be able to track things properly but and so i don't remember i someone wanna add for it i was like this is smart and i moved on like because i don't need that right now but i was like if you know for most companies i'd like for you guys i bet i bet the hustle would want to know every time you get linked to or reference yeah more or dig or anything like that and so so yeah so i think that that's a really smart simple idea that somebody could do they're using reddit ads to distribute it they all they had to do was really like focus on being able to track keywords on reddit and then you know market a bunch of companies who are like yeah actually i do wanna know and there's a conversation about my brand going on on reddit i do interface i think a brand you just fine is it track reddit dot com if this wasn't this is just like it and reddit it's so huge now that you can but it's still underestimated it's not as mainstream so the the traditional tools don't typically take in reddit but reddit is more influential than you know any you know article actually is like you know shouldn't have some general publication and so you know anyways i thought was a very simple smart idea and i think if you're looking for like how do i come up with an idea that i could build in two weeks that i think could make me two hundred fifty grand a year or more this would be a great example of a simple app that i'm sure does that i just use like a no code version of building software like a platform what's it called that bubble oh my gosh have you seen bubble yeah is that okay so can you give listeners background here yeah so bubble is one of the node code platforms that's pretty popular and i think bubble dot i is is the a bubble dot io o is the is the handle for it i found it friday and i was like this is and it's one of those so when when when we say no code no code can mean a lot of things but bubble is is one of those it's may let you build apps not just websites so there's a lot of website builders squarespace space wix whatever what bubble does is it lets you actually have a back end so like for example this weekend i built myself an app in no code in one hour as a challenge to myself i wanted to have a meal tracking app like a food journal and so i like oh i want an app that just i take a photo of what i eat and it shows that i'm grid at the end of the day i can see everything that i've eaten for the day and so i built myself a little thing i was gonna use bubble i ended up using this other thing called about dollar and i actually built it like you can have it you if you if you dial this up you can see what i eat every day but i was like this is amazing that i was able to do this thing where i'm like i have a ui it takes you can use the phone camera it saves it in a database i don't know what the hell database even is but okay you know it's saved somewhere and i can display it in an instagram like feed and i was able to build that in an hour and i'm below average intelligence so i'm like this is amazing check now so and you did that on that with that that site yeah i i did it on something called a dollar because they let you actually make a mobile app so like i have an actual app now so you can see these this is my food grid what eight and if i wanted to add something i could just add like another one so what's this what's the thing called that i mentioned bubble man i went to it it was so cool i'm like i don't know if they're promising too much and they i can't deliver on it but it it's still complicated but it was certainly it's definitely complicated i i used the other one because i thought it was simpler but i think bubble can do way more so like there's people who are just gonna specialize in bubble they're they're called no code and they just learned these no code tools and they overcome the learning curve on these things and they're are not really traditional programmers but they know how to use bubble and all these other little random no code tools really well i thought it was awesome that that thing that was really cool to me what else do you got can i talk about this kids at etsy thing before okay so kids at etsy what the fuck kids at so this is an nice is a half baked idea so i have a niece who's six or seven years old she's like she wakes up and she just starts making shit all day she just like okay starts doing art then gets bored of art and decides i'm gonna make legos and something gets bored of legos and just takes a bunch of paper and we'll make like a paper for and then we'll do this like imaginary restaurant and like the her whole day from like the moment she wakes up to the moment she sleeps she is just imagining creating and just like building random of stuff and obviously it's mostly crap like she'll do a drawing or she'll make a book she'll literally draw like ten pages you know ten ten different piece of paper staple them together bind it and it's like here's a book for you uncle sean and i'm like wow this is amazing but of course it's not actually amazing right because she's six and it's like kinda crappy but i was like you know kids love making stuff they love arts and crafts and is one of the core things they do but there's kind of this like there's only so much stuff you can put on the fridge and so i was like wouldn't it be cool if you could also teach your kid like kind of like a mini lemonade stand so what if you had kid at kids at etsy where they just push a button and they set up their store and it's just a camera and they take a picture of the thing that they made and that becomes a listing and then they can browse any pictures that other kids made and they can just click like buy it you just create this little economy so every parent pays like fifteen bucks a month that gives you like five tokens and then you use a token to buy something that somebody else made and then that kid gets excited it's like whoa you get a notifications like whoa you know zoe california just bought that little stupid book you made or that little like book you you made out of paper mach machine or whatever and then you're like you have customers and so it's like this mini fake etsy for kids that i think kids would think it'd would be really cool to teach kids kinda like both arts and crafts and entrepreneurship to like own a little store online and it's kids buying from kids what do you think of this idea i am so wonderful i'm so not in the know of this market like someone told me about kids uber like when it launched launch was like that for like carp pulling like to school you mean yeah or like an uber driver that you can put your children in with the yeah and was like that's so stupid it shit ever it's that's a big thing now yeah so i is would people love that i don't know that's wild to me i'm the kids market is just so four it'd be like launching a company in china like i just don't know anything about it i like because i see these like toy review sites and they just crush i see this is how i feel when you tell me about like henry ford in nineteen o three i'm dude i don't know man i have no i just don't have the i don't have the insights of like i just don't know and it sounds like you're not around kids a whole lot you not at all and i don't like i i understand i understand the idea of like you'll do anything for your children okay get it like that's the only thing that matters i i feel a little bit of that with my some of my nephews and it's like okay i'll give it anything to make them happy right so i get it love that perspective but like it like do kids wanna buy other children's books yeah i don't know if they that's the part i don't know like do do do they actually want like other kids junk or are they only like their own junk because it's all junk but the reason i thought this might be interesting is because they do this at school so like you've you remember like science fair it's like everybody makes kind of a crappy thing and then you get to stand by your little volcano and everyone walks by and you get this good feedback of like oh cool you know whatever and somebody wins a prize so my my niece school did like an in person version of this where people would make stuff and then they could come they it was like a school fair and all the vendors were just other kids so you brought all the stuff you made and you're at the kids fair and then you can go walk around and see what the other kids made and some people are actually pretty good at it and some people are really bad at it and you could kinda barter or exchange or like buy you know each other stuff and the parents are happy to pay a little bit just to give each other the good feeling it's like burning man's it's like i'll bring a little bit of money and then like we will all have the good you every kid gets the good feeling of getting to buy and sell an item and so i was like oh that'd be cool to just do online at scale basically and i bet some kids are actually amazing at building stuff and they would be kind of the star etsy shops that would like actually be making cool bracelets and stuff that other kids want but i think for the most part it's about the good feeling of having your kid make something post it get good feedback from other people where they want your thing or they buy your thing and having that feedback loop and i think parents would just pay a subscription and then the actual buying and selling is all funny money that's just check cheese tokens but i think you could get you know thousands of parents to pay fifteen bucks a month to have their kid beyond this platform that's that's wild i let's get someone to make it yeah it's great let me bring up one more thing yeah i heard about this this is all rumors but i did some digging i can't find any verification there's this guy i'm impressed with on facebook owns this company called golden hip have you heard heard of golden hip no drunk okay not golden probably i've never heard of golden hip if you go to golden hip all it says is we build brands that make the world a better place okay and i'm like that what that means that that could be anything and so what they do is they partner with like for example they have this one doctor called doctor marty and i don't know if this is scam or not but doctor marty sell is a line of pet food they also have this other doctor that sells like something for your gut so like potentially scam stuff but all those ads that you see at the bottom of bright bar or fox or seeing in there open yeah they buy all these brains ads and they use long form copy routing to get people to buy pet food and things like that and they do about a billion dollars a year in sales with they're companies that golden hip supports they own those companies they own these are their companies i i believe they own about twelve of them did you say a billion dollars a year in sales i did and your friend owns this thing he's i'm facebook friends with them i don't chat with them on a regular basis but and then i did what's example i wanna see one of their brands they they don't list their brands on their website what what's the brand yeah and when i what i it said they have eight hundred employees and they don't list their brands on their website i was like oh this is awesome right so google doctor marty that is one of them okay doctor martin and i think they're i don't mean to like dispatch them i think they are legit a legit company or they are they are a a legit company i i just don't know any of the brands interesting i have another one called up there's this one doctor it's like a white guy doctor with fuck i'll look at what doctor seuss i don't know this guy yeah steve gun g u n d r y so google steven gun doctor steve doctor gun books and podcasts and he sells books on a family cookbook book for crock pot he sells it's just all types of crap it's just freaking crazy these guys like it's just so funny to hear about these people that are in the mainstream are kind of boxes here here's here's what's alright so i go to doctor marty right he's got an ad he's running an ad around this article that's called three dog behaviors caused by a four now the ad is actually going to a different website called canine codes dot com not his sales website so doctor marty writes this article marty goldstein dmv i don't know dbm i don't know what i mean doctor veterinary medicine maybe what does your dog's behavior actually mean and he's talking about this stuff and then and how does this link to their dog free i'm sure it's probably you probably give them your email but like alright if you go to gun m d dot com you'll see his website and he sell something called vital reds which is concentrated polyphenols plan i have no idea what that is i'm looking at their website on and it's seventy dollars for one jar i'm looking at their website according to similar web they get north of two million visitors a month if you get north of two million visitors a month to a a store that sells a sixty dollar product you're you're probably most likely crushing it right so this guy seems so doctor stephen gun is a renowned heart charging and new york time the selling author of the plant paradox in the plant paradox cookbook okay so he's not like i thought for a second they're just making up fictional like aunt j or like you know colonel sanders so i didn't i didn't know if they were like trying to create like characters or if these are actual like actual doctors no i think they're like doctor oz types but i don't know for but this guy country mb he sells supplement skin and hair care food dog food books and magazines and they're not the websites aren't slick yeah and tony robbins is an endorse he endorse them it's just crazy like i said with henry ford i love seeing things that break my frame and this yeah this that's a great way of putting us it's like my brain is like i'm struggling to even talk because i'm just like my brain's like breaking and trying to figure out okay what is this new new new information that i need to process and figure out what the hell this is for and you know why am i not doing this but i can tell you like people have emailed me and i i i'm almost one hundred percent positive they're pushing a billion dollars a year sales so they have eight hundred employees and this is all on glass door and i looked them up on reddit and it says golden hip media is constantly hiring copywriter and constantly hiring media buyers and i've seen this doctor all over the place on these brains so i know what they do is they it would be interesting we should like find out who are the top advertisers on out brain because think brain is something everything if you know if you don't know about it you're like with fuck brand if you know about it you're like oh fucking out brain and you just like disregard it but like look there's a reason taboo and brain like there's reason they make all this money there's a reason people are spending money on these ads because they're working so who are these advertisers who are their top ten advertisers what i would want know and i you know i've bet out would have my brain broken five more times in that list so i just did a quick google editors choice dot com it's the largest advertiser on operating followed by edmunds dot com which is cars cars yeah followed by health grades dot com have you been to editors choice dot com what is this i have no idea it's like boot lag wordpress site with like random articles it gets ten million unique visitors a month i must have typed something wrong this is no no you're right i went there too like was this it's crazy man it's crazy okay now i i went to the right site i don't know where i was for it i was on healthier patriot dot com buys one percent of operating ads k i'm telling you there's a lot going on in the world that like we just don't even think about i can't even i can't even get to the website of healthier i don't know what if you if you google it the first thing comes up with this is a scam yeah yeah exactly i can't mind that i website oh i thought was a scam alert okay weird well need i need to spend more time on this it's crazy like there's a lot of stuff going on dude this is turning into a true crime serial type of podcast where we get to the bottom of these businesses maggie q have you heard a maggie q no that i think that's another one they have so it's to act activated u dot com and like the personality type is this woman named maggie q and they sell probiotics and this website is one i think golden hip website so much so that when they sell so much stuff that i googled them they opened up a massive i think twenty or thirty thousand or forty thousand something huge square foot warehouse and met this but where are you seeing okay so they're hiring a bunch of copywriter operators what are you seeing that they need all these copywriter operators so i see some blog posts sure because they're not like doing sales pages like you just don't it's always not signing them you always go to the side door those sales pages are for where you send you send paid media to the side doors in those side doors that work best are long form copy running so mh if you go to brain go to b bar dot com with your ad blocker off and scroll to the bottom and you will one hundred percent see an ad bought by ago go which does long form sales pages to get you to buy a five dollar book or give you their email oh my god sam man i got a whole bunch of stuff i gotta do today just to just to get my head around this okay so we you've given me my homework crazy right it's yeah freaking crazy we'll come back to it on well we have andrew wilkinson coming on thursday so maybe maybe we can bring this up to him and get his opinion i it's weird bad it's weird i just love having my frame broken and this will break anyone's most anyone's frame yeah for sure okay cool i'm excited for the rest of the we've got andrew wilkinson that we also have the ceo of bar stool coming on so that's gonna be exciting yeah we're recording that on wednesday right yeah that'll come out i think next week alright well we good yeah we're good let's go oh hold on hold on hold so brady just linked this tweet thread bet we gotta read so ten things we've learned at golden hip after spending over one billion dollars parenthesis of our own meet money on online media that's craig this is i i've talked to craig yeah he seems like a nice guy hung out with about a conference he's he i don't know if he still owns it but he owned it okay so this interesting he says the the idea that you might they must see your ad seven times before they buy is the biggest line of bs in advertising history no matter how long you've been doing this what you think will work is often and wrong great great ad ideas come from anyone influencer marketing is for companies that like burning money your customer cares literally zero about your company your store your brand or even your product what they do care is what it can do for them don't fight this embrace this okay so this guy craig a cool guy or what let's have them on yeah i'll message them right now i'm i'm texting him right now alright so on the podcast we've talked about this million dollar idea think what did we say sean yeah thought exercise something you could build in two weeks that can drive over three million dollars of revenue within i don't know three months let's call it and you can't spend like three million dollars to get it right so you can't like spend on ads like that much so the budget restraint was so it's two weeks to build three million dollars is your goal within three months let's say and ten thousand dollar initial investment that was the that was the thought exercise and we are gonna bring our ideas to the table for that i have a couple thoughts on this but i wanna hear what you think what you've been thinking for not not ideas yet but just about experiment sounds like a ton of work i'll do it for fun so maybe in the next couple weeks we'll actually address this and do this if you wanna participate in this tweet at sean and let us know if this gets like a ton of interest will actually follow through with this yeah it it turned to be harder than i thought to think about this stuff and i'm a professional think about stuff for for for a living so i was like okay i actually need to sit down and do this i can't do it off the top of my head and i wanted to come to the table with something interesting that's actually relevant and not like you know a total knee jerk half baked answer but i'm actually gonna break it down into three groups the first one is the the exact thing that we just said two weeks to build three million dollars and three months of revenue and ten thousand dollar initial investment half the other part of that first one is you can't use your personal assets so i can't say like i'd just invest in this company or i would you can't use the hustle to like you know do some crazy shit it's like just you as an individual person without using your other resources so the second thought experiment is if i had to make a million dollars in the next two months using my existing resources how would i do it which is less relatable to a listener but more relate more relevant to us because we like why would we take the hard path we would actually take the easier path which would be to use our our actual assets so that would be the next thing that the that's the second thought experiment and then the third one that i'm thinking about is the same like sort of overall criteria but with a larger budget for the initial spend so if i knew i was gonna make three million dollars you know i would actually be willing to put up up to you know let's say half a million or a million dollars as my marketing budget behind something and so that's the that's the third now i'm gonna come to the table with answers for all three of those buckets but i need time to think about it same in all categories and if you guys are like truly into this we we're me and sean are are men of the people so if we gotta see what your your responses right right on okay cool we've addressed the elephant in the room awesome okay cool i'm gonna go swim but this is fun alright totally life bye bye