#86 - Why Every Business Should Have an Enemy

so let before we get into this i gotta ask the listeners and use something so jack our friend jack smith introduced me to this guy a few years ago and i don't even wanna say with the services yet but okay i i think i could say a little bit there's a ride sharing service one of the ride sharing services and what this guy does is he i think this is how he does it i don't exactly know but you can buy discounted credits right so you know how i pay twenty bucks and i get forty dollars worth of rides have you done it so he showed it me years ago right this is like i don't know how how long two years ago maybe he showed it to us and i was like oh great i take rides all the time would love to then as i went through the website i was like is this like us a is this a scam i don't think so because jack said he's doing it and you recommended it i've done it but but then i was like is this gonna get my account banned like this is too good to be true so my skepticism went off i i didn't do it i forgot about it and then he post about it in the you know private my first million facebook group he said hey did you guys know about this is a really cool clever hack system that this guy's created jack loves those things so tell me more about what what's got your eye here yeah so he has the service now he's doing it for of similar things and okay so jack was like hey you should have the guy of the podcast and i'm like okay so pros this guy is a hustle he's doing amazing stuff and i i'm i'm pretty sure i think he's either said it or i figured it out i'm pretty sure the way he does it this guy's in india i think what he does is he has a network of i'm like thousands of teenagers and kids and he just gives them a first ride on on on a ride service and he gets the ten dollars back like in referral and then sells it right so he he's gaming the it's it's not far as far as i understand it's not like illegal there's no like of illicit hacking or everything he just says hey they have a referral they have a referral system which is cool you get a you know every time you refer somebody you get certain amount of credits and what he realizes he can do cheaper maybe shorter rides in india and that will count as a new customer that's been referred and so he can give you in the us of you know your full credit for a lightweight right there in the arbitrage there's some money he keeps some money and we get a saving and then the the ride the person who takes to ride it get a free ride so it's like a win win for everybody but the to add to complexity if you pay with bitcoin you get a bigger discount which is what i've done and if you like do x y z like it's it's it looks incredibly shady long story short it's interesting it's a cool story it's definitely it's not a scam but it's questionable about the ethics and so do we wanna promote this or not yeah of course i it my it's not promoting it i am interested in this guy's story and i think a lot of people be interested in it you can make your own judgment after you hear them out as to well we get that for for promoting unethical behavior yeah but people will call you off or whatever i i don't think we're promoting anything it's one thing okay it's for promoting if we say this is awesome go do this okay that's fair but that's an a opinion right but i i think the right thing to do is to say hey here's somebody who's doing something interesting they're they found a way to hustle and create you know create a business for themselves as well as value for others we should hear them out and then let people judge for themselves is this like past the gray area and and not not cool for them or is this actually like you know fine and so i think i think that's we should leave that up to the listener but our job is to tell the story and also i'm curious so why not have him on who cares if jay journalist alright well he's met he messaged you and i we'll we'll set it up i don't even know if he speaks english well enough i guess we'll find out right yeah we'll find that we're bring on so i had some other of these these are more like actual scams but i wanted to talk about them i don't know why i wanted to just tell you some things that i've okay so recently i don't know if you've seen on youtube or if it's just in my recommendations but all day every day there's a live stream of cha off poly who's kind of like a known investor early facebook guy billionaire it's like cha off talking about bitcoin and it has always like forty fifty thousand live viewers watching it at any a given time and it says bitcoin giveaway cha off bitcoin giveaway and what they do so what it's doing which is just totally a scam they have a stream going they have a video embedded of cha talking about bitcoin from like five years ago it's not cha doing this by the way he's trying to get it taken head and then on the screen it says bitcoin giveaway send me your address and i'll send bitcoin to somebody and i think they're just making money off the ad revenue of this live stream and it has like forty fifty thousand people i'm sure some of that's bot traffic and some of it is real traffic but it's hilarious that somebody's doing this like hey what a waste of time and b it's hilarious that youtube allows this cha trying to take it down but hey okay so that's one little thing i noticed here's another one you know when the us government came out with the kind of ppp like hey if you're unemployed or you're an employer and you have people you can get access to money so of course the nigerian see sort of scammers came out and they actually took out a hundred million dollars from the system i don't know if you heard about this they just filed as either unemployed people or or employers of unemployed people or sorry employers who the sort of nigerian scam it's called the what's it's called the four zero nine scam i think it's called is that the name of the the program is that like the country code of it so a lot of these guys are based out a lagos nigeria i think and i think and i believe that they're there because for some reason it's part of i don't know how it got embedded in into that particular culture where they're where they it it became a thing but i think i also think that there's not really strict laws around like there's a lot of loopholes and laws that that you can not get punished so this guy totally scammed are these these group of people scammed out at a hundred million dollars out of the government the us government while the you guys us government was giving away money for like in a really intense two week three week frenzy bray who just linked some guy in from wikipedia emmanuel no i don't know how he says his name but he sold an airport for two hundred forty million dollars he didn't own this airport he just sold it which is crazy so there's that and then here's some other ones that i i thought were interesting so you know super packs like the political fundraising thing which sort of like gets around the normal donation limits for it's like a it's like a it's like they like form a company or a fund and you give money to the fund and that funds allowed to to donate a larger larger quantity of month right so the super packs for every cause so my my friend who's yeah my friend jason had this hilarious idea he didn't do this but he was just like he's very politically minded and he hated super packs because he's like oh god like it's the super packs who get behind let's say the gun lobby or whoever that like fund these things that i don't agree with necessarily and i just think super packs are kinda shady there's a lack of transparency blah blah and then he sort had this idea of like if you can't beat to join them him so he was like i know what i'll do and i thought this is hilarious idea he's like for every issue i'm just gonna spin up two super packs one taking each side and i'm just gonna raise all the money again for both sides and i'm gonna take a cut of of both sides of it for every issue he's like until they shut out out super packs and i thought that was a hilarious way to fight super packs didn't do you remember at founders dojo right used to work out of it was like this office that was kinda like ehr bach on the tv silicon valley i think dave did something like this where he traded a a donation thing who was running trump versus trump versus hillary and he created like he like created something where he was like pleasure support to hillary and then he also had a pleasure support for opening try like did both of those things yeah exactly this there's all kinds of crazy stuff i don't know i i don't know why i need to bring up a bunch of fake scams and what what's wealthiest person who you know who got money off of like a shady way i think about that do you have one i don't know if this is shady but i i have a bunch of friends that i have made a lot of money like thirty forty fifty million dollars off of what i consider to be borderline unethical internet marketing practices like for example who have run call centers like you know how you get a phone call from like marriott hotels it's not really from marriott it's like or you know if you i knew a guy who had a company hold so it's not really for marriott and then what i don't know how the scam works so i get the calls all the time but they'll say like you know you won this you won like it it basically they're selling you travel packages i like you picked from a random drawing to get a discount on a all exclusive trip to sandals so it's that's not on unethical it's just obnoxious and then i know a guy who made a bunch of money off a c registration company so like when you sign up on ex ex they sell your email address to eighteen other travel stuff and he was the middleman man and he made like fifty million dollars embedded at all on in the stock market in one big okay the closest i the first thing that came to mind or the closest thing they came mind i don't actually know this person but i you know know know the guy's kid and and this is the dad so this guy nave jane who oh i know him ceo of this thing called info space back in the day and it like during the dot com boom info space was like you know riding and high and then you know sort of overnight info space crashes but he had sort of sold out or you know protected his own interest right before the crash and was like you know everybody lost their jobs in their four one k's in the company and this guy was like a billionaire and so that was sort of shady and then he started this thing called intel after the fact i think that's the name of it yeah and they had a similar outcome yeah intel this is this like shady thing where you would sign up for a free credit check i think or it's like back you could find information from public records about people or about yourself i don't remember exactly what the what the product was because i don't spend too much time you know like thinking about the stuff but basically there was this tiny check at the bottom which was like cool you got this free credit check but then we're gonna charge you twenty bucks a month just kind of on subscription after that for blah some bullshit and so they were making millions of millions of dollars and people were all like wait what am i i just paid like two hundred dollars this year for intel what does that mean what what is this and people kinda screenshot the flow and showed how like you know size four font the the the fine print was that you're gonna get charged for this thing and so that was pretty bad yeah that guy claims to be a billionaire yeah exactly and he's a pretty like kind of crazy charismatic guy he's now got this like company that's about going to the moon like a rockets company and all kinds of stuff but he's definitely you know behind that smile there's definitely like some skeletons or some baggage like you know neither of those two two stories info space or or i think it's called intel neither of those seemed like the most up and up companies well let's talk about some legit companies alright so i'll do one so this one actually comes also from jack so this is sort of the jack episode he's the guest but we don't have him here so he was talking a little bit about baseball cards and i know baseball cards are hot right now because gary v been really pumping baseball cards and talking about baseball cards all time and so baseball cards are like a collector's item they hunt they have value they they appreciate over time it's you know like many many goods of that kind now one thing that's a common problem for people who are buying selling and trading baseball cards is the actual receiving of you know you receive a shipment you have to open it up you hope it's not damaged you have to verify that it's real and then if you sell it you gotta sort of to go through that whole shipping process right back the other person hope that nothing goes wrong in process and so for people who are collecting these as a sort of financial asset in some ways and they don't they're not like sitting they're trying to carry them with them to school or something like that you don't need the physical card he was saying why is there not sort of a central repository where you can like like like a like a safety deposit fort knox for for the baseball cards where basically you buy and sell it online but it never moves it just sort of exchanges ownership but it's all stored in the central vault where it's cooled properly so they don't degrade they're all verified by a professional there who's centrally located you don't have to deal with any of the shipping costs or or potential issues there yeah so i think it's a pretty clever idea and obviously it could extend to sneakers could extend to art could extend to other things maybe there's something that like this that exists i don't do baseball cards or art do you dabble with any of this stuff i got into shoes after i learned about them we wrote about it on trends of about a year ago and i've since gotten into them yeah but not to the point of wanting to make money off of it but to the point like spending three hundred dollars on a pair but i did do research on this and it seems as though there's not a great solution so jack's onto to something we wrote about this actually heritage auction house what i would do if i wanted to create this which i actually think this is a wonderful idea i know i don't i certainly don't have time so i'm not going to but this is a great idea and what i would maybe do is contact a lot of the auction houses and be like what are you guys doing now right what what why can't this work and or collectors you know high end collectors people who have a portfolio of these things because i think it is a very small it's a small it's a niche community obviously this small number of you think my point is that the kind of circle of influence is pretty tight here where the number of people you would need to convince and that you could go learn from to see if this is a real problem is kinda small and that's great it's like kinda like online poker where you just go get these fifteen pros to do something and now they sway the rest of the casual community with them as like oh yeah that's the best practice that's how we do things now it's pretty interesting and i i love it and i like it's i wonder i would have to imagine this has significantly better economics or maybe not in storage so do you know how the companies like clutter are doing i always assume that those companies are on the verge of failure now i don't know if they because and i think omni actually it's like everything's going great we keep raising money we keep adding high profile people and we shut down like that's how these companies tend to go or they they break out you know one you know that public storage you know the company public storage storage is huge yeah it's the most profitable company on the stock market is that right but cool claim is that my margin so it like does four billion in revenue and like two billion in net income interesting yeah it's like the most profitable thing now they don't do what they don't do all this high cost shit that all the new startups do where they like wanna bring you your stuff they just say like here's a room bring your stuff it's yours give us a hundred dollars a month but it it could be a it's a really cool idea i that's my point i and so also other thing i'm sure a lot of people know this but i was ignorant and i didn't know this but these storage companies the real estate businesses yes the it's just a pull it's just a way to get profit to buy real estate a great book i read when i was in college that inspired me i was like on the verge of going down the real estate track rather than entrepreneurial track or the sort of start fee track and it's called confessions of a real estate entrepreneur it's an awesome book if you're a total n and you're just curious about how to how the hell help do people make money it's not about the terms and the tactics and all that stuff it's this one guy being like i wanted to make it real estate so then so he's like my first deal i had no money and i found this warehouse and then i negotiated this and he just walks through deal by deals for like ten deals of confessions of a real estate entrepreneur and one of them was about storage and you know the whole game with real estate as you sort of need to see value where others don't so other people look at this twenty five thousand square foot store warehouse and they say okay warehouses are valued at x dollars per square foot so this building is worth y and what you need to say is hey if i sub divided this warehouse it's just tiny storage units and i add it all up now it's worth you know x plus y dollars per square foot is more it's worth more so i can go buy it i can actually pay more than the next to me because i'm gonna i know i can get more value out of it than that person can because i know how to change use or add value in some way that's what we worked did they took office floors and say hey what if he sub divided it and rented this out by the desk and so that's like a common real estate strategy that's what storage units are and if anyone listening to this person i think some people will get mad at me real estate has the highest ratio of rich and dumb people like right yeah well how do you what you know what i'm saying where like the highest accurate what you're saying it's got the highest ratio of low iq rich people yes that's very true doesn't mean if you do real estate your low iq it means there are more wealthy people in real estate who are not superstar geniuses who you know work themselves normal the normal smart working people right a normal smart rational person who obviously had some skills took some risks but there are more wealthy people in real estate that way if you just said hey sean you know in the next ten years you die if you don't get wealthy i've been like cool go to real estate like like that's that's my best path my highest likelihood chance of becoming wealthy is through real estate versus any other sort of venture yeah it's the it's the highest it's the highest dumb people to rich people job i've ever seen my life i love it okay so that's my that's that's jack's jack's idea which is sort of fort knox for baseball cards i like it what else we got are we gonna talk about hey did we talk about hey i don't think we did we didn't go for it okay the way this i look at what i'm drinking here i drink these all day you see that it's called honey zero it's not non out it's not the same as non alcohol beer it's zero alcohol beer they're awesome wait what do you mean it's not the same as non alcoholic beer what's this the difference i don't know the legality but the i drink a lot of non alcoholic beer because i like the beer the normal non alcoholic beer says it has less than point five percent alcohol this has zero point zero and he said that this is their fastest growing category and you like it i love it i've i drink i'll drink four a day so what's in it that makes it taste does it taste like beer or it tastes like something else it's a it's a they call it a malt and yeast beverage it's a unique recipe it has zero percent alcohol is brew with pure malt and special aes just like the original he lag beer it has the same taste but without the alcohol are you that's hilarious they sell the same product with without the expensive ingredient and and can charge the same for it like you're to give you less ingredients water malt barley hop track and natural flavor it's all it is so oh man i love these i drink my crazy they're awesome okay we apparently we did talk about hey a little bit but what did you wanna talk about i just wanted to sort of call out the the sort of marketing side of things of what they do so have you read the book rework which is their the thirty seven signals book years ago but they basically say that like one of the marketing principles that they talk about is like to have an enemy right yeah i think there's a chapter called pick a fight and i wanna read it so let me see if i can pull it up real quick okay so here's a section of it if you think a competitor sucks say so when you do that you'll find others who agree with you and rally it to your side being the anti blank is a great way to differentiate yourself and attract followers for example dunkin donuts positions itself as the anti starbucks it it's ads mock starbucks for using you know these fake italian words you know instead of just saying small medium large or they'll do a campaign like they made a site called dunkin beats starbucks dot com where visitors can send ec cards with statements like friends to let friends drink starbucks audi is another example it takes on the old guard of car manufacturers it puts old and old luxury brands like rolls royce and mercedes on notice by touting how it's a fresh alternative apple jab at microsoft with ads that compare mac and pc owners etcetera etcetera all these examples show the power and direction you can gain by having a target in your sites who do you wanna take a shot at you can even pick yourself as the opponent of an entire industry dyson air blade starts with the premise that the hand dryer industry itself as a failure and then tells and then positions itself as faster more option i can't believe it's not butter puts the puts the enemy right in its own name having an enemy gives you a great story to tell your customers taking a stand always stands out people get stoked by conflict they take sides passions are ignited it's a good way to get people to take notice what do you think yeah i'm down i right now my enemies is the new york times a little bit and basically journalists who say they don't have a a bias button like they can't admit they do so yeah i'm i'm down with that and with hey dot com i call it hey dot com i think it's working well i think that so they picked who i think initially they picked just traditional email like gmail as the enemy for being like cluttered you just keep getting spam by random things email you don't want it's a headache and now they picked apple and it was a way better fight to pick because it's a more novel story and it doesn't seem as self serving as when they pick gmail as the competitor and i like that i actually like these guys a lot and so i'm gonna talk shit about them a little bit but in general i really like them and i respect them but i do think that it's a little lame in what they like some of these moves are a little bit lame because they also pick a fight with like main main mainstream startups about giving equity when they're like make millions these guys probably make ten million fifteen million year in profit and they're very very wealthy and i feel like it's a little hypo critical so they they they on twitter people are calling this beef marketing so just to have a beef with everybody just to keep keep your keep your name relevant and there's always gonna be some people that agree with your side of the story so for example against the startup industry they are anti vc don't take funding be profitable which is weird because they've taken funding from jeff bezos right but on the whole they they don't play this sort they are profitable and they don't play these sort of raise a a b c d e like sort of get get big baby big ipo so that they pick that fight they pick the fight of you don't need to work eighty hours a week thirty enough be productive just be smart don't kill yourself you don't have to be for the other day that they are working through the weekend to resolve all the issues right but i'm saying in general i'm not saying these are correct i'm saying these are the fights that they they easily trigger people just like they triggered you just now then there's then they also do like they take summers off which is part of their kinda like don't be a work thing and they have one more which is sort of like don't depend on any platform so like don't be don't be dependent on anybody and these five get and i like a lot of their philosophy i just think it's stupid when you make rules you know what i mean like when you make rules around something it's like dude not everything has a rule like a lot of like you can't say that you are anti vc i'm not anti vc at all right i'm just like pro like let's be logical and let's look at the variety of options right but that doesn't sell right so so if you just looked at it in terms of like if they if you just said they're doing all of this for marketing purposes if you if you believe that to be true then what they've done is incredibly effective sort like buffer right maybe you don't agree that you should transparent put all your company salaries and revenue and and and losses out there publicly but if you looked at it like marketing has been un undeniably effective at marketing the company no i'm on board i think look it's working for them i just think that some of their opinions are bullshit but i like them a lot and i think that it's incredibly affected for them so why don't you pick more fights so that was kind of my takeaway when i saw this i feel like you guys could do way more of this i think we should and so like let's come with a game plan right now so i just picked the fight with the guy today did you see my twitter yeah okay i'm looking at your twitter right now so you picked to fight with this two v d v y is that with the person yeah so what what is this tell me what happened they copied my landing page they copied trends completely and i just they're full shit and i emailed them and told him to fuck off and and they like try to justify it i'm like no you're you're lying like i just looked you have a web archive you just copied our page like i see when we launch and then when you launch you right word for word ripped us off that's okay so you picked to fight with them but that's actually if you look at like what the rules are of this game that's actually a bad fight you don't be by example little than you you gotta exactly so who should i what should i do you think well you said new york time so first i was thinking because you guys have as a competitor like morning brew right so like they pretty similar pretty they're kinda similar size and that's one that could be more like pewdiepie versus t series where the feud actually would help both sides grow so that's more like wrestling where you could be cool i'm gonna tech you you would tech me this is just gonna generate a bunch of buzz it's sort of like the bar color daddy thing where it's like both sides end up more popular and through the through the drama so like that's one that i i think you guys could do the other one would be more like against the mainstream mainstream media which could be new york times now there has to be some level of authenticity to it so it's gotta be something that you genuinely do believe like it could be the thing that like why are you guys pretending like you're not biased but that doesn't tell a great story about you guys and what you do it's not like you guys are like it's not that the value prop of the hustle is to be opinionated clearly and be subjective not even try to be objective i think that's like what y'all do so i think you gotta pick a fight that a makes sense b is polarizing and c somehow tells the story of what the also is all about by being the opposite of the thing you're hating on i thought about making in front of the sci because i think they're like a joke but then i was like i i i don't know if i would win that fight yeah i i don't i think there's something here because i think in general you do have strong opinions about things but i don't see that come through via the hustle maybe intentionally may maybe you've censored it maybe you haven't it but i think you guys favor of censorship how about this let me let me let me a small tangent something that i'm we're testing and i'm thinking about launching is i'm pretty obsessed with the idea of expert opinion as opposed to journalist opinion and one thing i'm testing is i've built this network of like a thousand experts and every day we're emailing them stories and getting their opinion and we're gonna just publish their opinion and we're not gonna touch we're not gonna edit it we're just gonna say here's the exactly what they said right and that's interesting to me and i'm gonna get people to pay money for it yeah i think that's actually pretty dope like a private twitter i saw the like mock up you guys did i didn't love that but i love the idea of this because when i think about it this actually what i care about i care about what did the people who actually know their shit think about this and not the journalist with their a opinion the editor with their agenda the journalist talking to an expert and then like sip off one quote and having that be you know that fitting into some narrative i just like let's say it's the like right now the nba is about to resume and there's a big debate should they come back or should they not come back some of the players don't wanna come back because a coronavirus some of the players don't wanna come back because it takes away from the black lives matter movement and there's all these espn talking heads that talk about this like there's literally this guy brian win horse who's like you know the opposite of a basketball player he's like a short fat white guy who's never played basketball and he's always talking about what should happen what shouldn't happen and i'd rather just be like cool the the the ping goes out to all the nba players and here's the eighty responses we got back lebron said this i know if it's an or if it's with their name but that would be way more interesting to me it's like here's what they actually think yeah so that's what i'm thinking about building or that's what we're we're attempting to build and and in that case the enemy to me is clear just like journalism as a whole journalism because yeah if when you think about it like we don't need you have a the phone is a journalist and i hate when here i i hate the fact that journalist journalism is a circle jerk on twitter like they only wanna impress each other they don't wanna impress their audiences like you have to like what i tell our team i'm like guys we don't serve each other we serve our readers like we are they're waiters we are their servants we exist to give them information and my team who has worked at a variety of places are like well that's so different than other places because it's all about how do we win awards or how do we do this for that and i'm like yeah i that baffles me that that is the thing so that's our enemy for that yeah okay i like that i think that could be good cool pick a fight i like it okay i have i have another random idea or or thing to talk about so we both like this comedian crystal and he was a funny guy we thought he was great the best i'll speak for myself yeah i don't i know how you felt but we thought he was hilarious whatever he's a comedian i thought he was the best i've i've i've seen him live of a couple times and i listened to his podcast podcasts a bunch that's one of the few podcasts i listened to anyways last week gets exposed as sort of like a creep and so bunch of people come out and say hey crystal leah was messaging me when i was you know seventeen sixteen years old and asking me for nude pictures and all the stuff right so whole bunch of people come out at once turns out crystal leah is creeping around or allegedly creeping around and so this comes out he's sort of getting canceled right now so two questions for you or question for you what was your reaction when that happened and then i have an idea based on that my reaction was if i was even bummed that he was accused and the evidence was pretty strong pretty so i believe it to be true and in my head i think well fuck you like you're you're the worst so i feel pissed off because i i was a huge huge huge fan and i i don't know i'll still listen to his jokes but i will not like support him financially yeah so that that was my other question well if you're listening to him you're still supporting it in some way i guess though but i i don't know i i'd pay money to go see him right so that's kind of my other question is and nobody really talks about this it's sort of like cool i'm a fan or you're canceled but i think in reality you know as so many people this is you know two of my favorite comedian lucy k and crystal both came out to be doing really creepy messed up behavior but there's also people who are clearly still fans of lucy k they're probably not fans of what he did but they're still fans of him so listen to a stuff they'll go to a shows and i was wondering how do you deal with that kinda like being torn between like well you don't like what they did and maybe you don't even like the person but you kinda like their art you know like i don't know to people still show like you know yeah i still watch the ko show i listen to art kelly i love michael jackson music here's my logic right here's here with great people people who achieve greatness who are like world class at the craft are nine out of ten times fucking weird and hopefully only weird sometimes they're also bad people right and i just accept that like the people who i like are also good there's a great quote where it says like every great man's a bad man and in this case it is incredibly true where like he with all this great stuff he just has also done a ton of bad shit so i still like we'll absolutely listen to his stuff but i won't i think he's a piece of shit right isn't that weird that's i i'm sort of in the same boat i don't know how to feel it it's that's why brought it up because i'm that's not weird i mean if you like surely like i don't know i don't i don't even like it in political but maybe like chick like chick f a it's like dude my taste buds don't know that you hate gays right right right so it's like i can it's hard you know i could i could disagree with you but still enjoy your stuff right yeah and i think that i mean with with all with all that's coming out everybody's gonna have to figure out how they're gonna deal with this because your favorite something musician athlete comedian politician one of your favorites is gonna go down for being a total either asshole creep criminal bad guy you know some something's gonna come out and i think everything's everybody's gonna have to ask themselves cool how am i gonna deal with am i gonna still consume their stuff that i like or am i gonna protest it am i gonna think they're piece of shit am gonna be conflicted what's gonna happen it's like it's like you know martin martin luther the king's one of my heroes but he also cheated on his wife a lot right or that's like the rumor so it's like heard about it really crazy dude apparently i i just learned about this but like the fbi was tracking him for a while because he was seen a sort of like a potential enemy of the state and they like bugged his hotel rooms or whatever there's reportedly no one seen this i guess but it's there's reportedly tapes of him sleeping with like forty different women you know outside of his marriage and participating in you know some sort of sexually devi activities but he's martin luther fracking king right and he's got like you know a day a day named after him and everything else yeah so that's what my opinion is just like everyone who's great is also bad in another person's perspective and you just you just gotta take the whole person right okay so the idea i had off this was actually a wikileaks leaks for creeps because one of the things that was really disturbing that came out of this was not just oh this guy thought it was cool i liked turns out to be not so cool and i don't like what he did but it was like a lot of these text messages were from like ten plus years ago and so and same thing with like a lot of the people that get canceled like the bill cause stuff a lot of that stuff i think what's happening like in the nineties or something like that and it takes sometimes decades for the stuff to come out and i think that's a shame because you know a the person sort of gets away with it and continues to harm other people or sort of you know be you know a medicine societies out on the loose as long as these things stay secret but i understand why people don't expose things then they get tied up and wrapped up in it and you know you could see the girls who came out and and said something about crystal their twitter they're getting attacked by his fans who are like you well why you why'd did you send them the picture and like stupid stuff like that and so i think their needs to be sort of a wikileaks for creeps where there is a there is a way to dump anonymously evidence and claims against people and then there needs to be some sort of like verifying function like i set of journalists kinda like the people who went and studied the panama papers and like dug into it try to figure out what's real what's not but like a guaranteed sort of anonymity layer so that you know information can get out faster what do you think of that as long as there's a trustworthy third party to verify i've into it it's just so easy to accuse people of doing bad stuff totally and that's the reason this can't be a company because you'll just die of sort of libel and sla you know like because is anything that turns out not to be true you get just get sued out of existence i think there was like a or there was an app that used to rate guys i think it's called lola or la or remember that this i remember that i my roommate was rated on it and it said like not so my cheated on me and like small dick and i was like oh dude that sucks i was like i'm sorry right i mean that sucks so yeah like i think you can't really do this as a company but i think for society it would be good if there's a way for people to be able to come forward about bad behavior better for a whistleblower network to come forward and not just about like how wikileaks is about sort of documents around certain things but actually around you know racism sexual harassment things like that i think there needs to be something like this and obviously i haven't put a lot of thought into this i'm not an expert about the stuff but when i saw think it takes ten years to come out i'm like something's broken yeah it is crazy that like hannibal burr joked about that bill c thing and his joke was something like what everyone knows this everyone knows this guy harvey weinstein everybody knew that like everyone we all talked about this we all know this and it's like whoa what i didn't know this this crazy like i wish i would have i agree that i also think that there's a lot of room to d wikipedia i think wikipedia is i i'm like i wouldn't say i'm a hardcore libertarian but i'm libertarian or i tend to be on a lot of topics and i think that pd should actually be profit or some type of like owned by the government and it should be like a national treasure that yeah the department of education should just own wikipedia and funding it through yeah what does the everybody look up the department of education funding and i bet that would cover you know ease easily what what wikipedia needs to stay around and it's doing a hell of a lot more than the department of education probably is wikipedia already and a nonprofit it might be a nonprofit but i wanna make sure it never goes out of business i think that wikipedia is a treasure and same with wick reddit i'm like reddit don't make money you don't need to make money well you just ask put a little donation thing and just let us to your expenses and i'll just give you a little bit and everyone will it's like one of the few things where i'm like donation or government funded is the way to go right on okay i wanna give people in the last four minutes oh my god department of education sixty eight billion in funding yeah they could afford to to how much do you think wikipedia i don't even know i mean if you're if you have five billion page views a month how much well they say on their thing we need this much to survive i don't know what it is but it's like i it's i don't think it's above two billion i i don't think i don't even know later that what what do you think twitch costs to run like i know i can't say okay if i or just for the hosting like i'm ignorant i know nothing does it cost more than ten million do you think it would cost more than ten million a month yes but i can't i can't say about twitch but i would just say wikipedia sorry wikipedia you think could be cost one ten million dollars a month justin in hosting i think it's probably about that that'd be my guess so they two hundred million dollars a year aws could just fund it bill be like hey this is powered by aws could be on every page powered by aws free hosting that way b wikipedia funding around a hundred million year where it is okay so i let's give him one more idea before we go because we talked about a bunch of random topics today okay business idea so i just got my new house and i'm renting this place and as part of it you need renters insurance and i'm like oh fuck here's a task i don't wanna go do yeah gotta go get lemonade yeah i gotta go do whatever but then was thinking about it i was like and the guy who's was telling me need renters shirts is the broker the agent who like rented me the house and i was like why isn't this just part of the lease where like you're like hey by the way check this box because you need renters interest insurance to just do it through me and you have your registered insurance done and so obviously this guy is not a insurance company but what i think you could do is create a back office insurance company where the storefront is actually just all the rental agents and brokers that already are talking to the customer just signed a deal they're the ones trying to enforce these terms and force you to have insurance why aren't they empowered so i'll give you an example of this i have a buddy named guy gal great name fucking top five name guy gal guy gala is his name oh that's great and guy has this company guy called rise i believe is the name of the company and what he does is he's like hey you know all these when you go to sell a house and the sign goes up and it's like caldwell banker or like yeah whatever k holmes or whatever it is it's like always the brokerage name and then like the agent is kinda like a very secondary footer thing he's like dude the the the world is shifting where the agents really want their own brand upfront the agents are the one who go do the marketing the sales so what he did was he's like he go and and the brokerage takes a huge fee so when an agent gets their fee i think the brokerage would take fifty percent and so he's like look through technology i can make a more streamlined brokerage and what i could do is i can be a hidden back office for any agent so you're the agent your your name is alex you know alex shapiro well you could just be the shapiro group and you could build your brand as the as the storefront forget caldwell banker you don't need those guys i will be the the back office i'll take care of the legal compliance and paperwork that the brokerage normally does and i will only charge you x percent fee and it's it's less than the fifty percent that that isn't this thing exactly what a call banker does call baker does it but they are the back office but they put their brand first and a broker can try to i kinda of put their own marketing front on top but it's not their core model and they take a huge cut so with this guy did what what he did with rise is really smart he he targeted the top one percent of agents in every market he goes to them and he said does your a top one percent you don't need c banker you are the brand and he said bring your book of business to me i'll do the same work that they do for you with the lower cut and i'm gonna and look you push a button your website gets spun up automatically i'll take care of all your sort of technology needs and i take fifteen percent is at a fifty percent or whatever it is and so i think it's really smart model he he's doing really well well is he doing i can't say but the company is doing well and i think it's a really smart model attacking a very big space which is this back end brokerage thing for home sales i think you could do the same thing for insurance i think you could build an invisible insurance company and have the brokers or the agents be the storefront and just say hey you should just offer this to all your clients when they rent from you or buy from you i know that compass kinda did this in the real estate space but there's someone doing this for business insurance where they where they're trying to be a back office as a service i i think there's more that i think there's more companies that can do this that are not doing this today where you empower the agent who is already at the point of sale and you give them a thing to upsell that gives them a little bit of money and it makes your customer acquisition free and you just need to provide the back end service for it so i think there's a whole class of businesses like this yeah i need to go and research all this i'm this in this interest me a lot i'm gonna go look up caldwell banker i don't even i see their signs i don't know what they do entirely yeah deep dive it and deep dive compass because they kinda disrupted this call crush it alright i gotta run my a computer batteries at one percent i i'm gonna shut my computer i gotta go see you me too see you