6 under-the-radar trends (+ our ideas)

alright today we're talking about trends so i have this list i've been keeping i wanna bring it to you today and r on those with you because a lot of success in business just comes from surfing the right way i feel like i could rule where to i know i could be what i want to from at all in it like a day's off on a road less travel never looking back i think founders like to believe that it's our own genius that's causing our success and when it's failure than its market conditions and actually often it's the opposite it's the market conditions that can create success or really amplify your success and i've learned the hard way that the most important thing is finding the right way to surf have you ever been on the inside of a product that has taken off like that i i haven't but like i've had friends who they'd be texting me as it was happening but have you ever seen that yeah a couple of them there's one that we did recently that i invested in my friend and they're doing a i can't say i don't wanna say the thing because the trend is like still going it's still hot right now but it's a health it's a health supplement and so like you know in in the health world there's just like every ef few years there's a new diet trend there's a new like you know few years ago a big thing was like leaky gut and i was like oh my god gut health leaky gut i gotta do something about that and so there's these things that just come in these waves of awareness and so we backed one of those and it just is crazy growth i mean zero to thirty million in one year that's like we're just wild and like profit like here's this is a like crazy growth we have another company that we started that haven't announced yet maybe i'll do that soon but we have another one in that space that's kind of like same thing a you know in one year just doing millions and recurring revenue profit it's just like wow the and and it's not because we did something so much better it's not because we worked harder it's not because we were smarter we didn't have some genius strategy we just picked something that was like had market pull inherently the market wanted this and all you had to do is show up you know it's you're selling cold waters on a hot day that's that's really the what a what i wanna do so in any case here's a bunch of trends i think i have three or four trends i think are gonna be really big i think if you've watched this episode two years from now a lot of this will be proven right and then i have some bonus ones for you alright ready yeah let's do it alright trend number one short drama apps so what what are these if you remember a few years ago there's this company called qui that was started by jeffrey katz who created dream works i think meg whitman the former ceo of hp who she the i don't know who she is but she somebody big ebay silicon valley ebay and and hp so qui raised one point seven five billion dollars in funding pre launch pre launch pre launch to build this out and they were like look the future is short form you see what's happening with tiktok this is early days of tiktok you see what's happening with tiktok well guess what that's what the next netflix is gonna look like it's gonna look like tiktok content and they take their one point five one point seven five billion dollars of funding they hire a crap team and and in silicon valley fancy offices they got the executives dude they came to our office to to pitch you and i to like we they wanted shot sam or like m m to be like a content series and i was like guys we're by or laptops all day like this isn't interesting they were like we need you guys for business un scripted and we were like what what's that so like there's a it's a category we're like we're in that really okay mind so they they you know they wanted content they needed to content on the platform anyways qui launches fails in under a year so one point seven a billion all this talent all the resources all the brand name and the guy created dream works in and under a year at folds didn't work and they were mocked and i thought that was kind of nonsense i thought it was a great like that's you you take swings just did the arena doing stuff yeah i mean like it was like it was like you know they tried something you know who might have mocked them for that people don't like when people with pe and resources go after something they like when you're the underdog so the consensus opinion since then has just been qui equals failure that whole category failure well quietly in the meantime a handful of apps have basically run where qui crawled and they are doing pretty much exactly the same thing but to tremendous success i don't know if you've seen any of these apps can i tell you tell me alright so they all started in china are there chinese companies but they're big in the united states so for example here's i'm just gonna tell you the revenue of the top four apps revenue of the top four apps a hundred fifty million that's number four hundred sixty million that's number three two hundred seventy five million annual and the top one three hundred and fifteen million dollars okay that's insane isn't that insane okay so how do these work so i i downloaded a couple these i watched them now what they did that was very very smart was they realized the american consumer pretty much an idiot and what jeffrey katz did wrong was he tried to get people what they should want rather than what they do want and what they should want was well made you know these these series that were really cool premium hey we're not gonna do that short form just rubbish we're gonna do netflix original level content but just made for your phone ten to fifteen minute episodes and you'll pay for it because otherwise how are we gonna fund these things that are millions of dollars arts shit so these guys came out i'll i'll give you an example of one of them so one of them is called drama box the other one's called real short and i'm just gonna show you the the first one on this can you read the title of that yeah it's called pregnant with my brother's baby and i didn't just show him you know corn hub but i this is the this a real thing right so these are all it's kinda trash so opera style stuff now what they did differently was the the key changes from qui was free instead of paid so you you qui was a subscription you had to pay for this is free but you paid to unlock more episode so you get hooked on one of these little dramas and then you sort of buy coins to unlock the next episodes as you get once you get hooked so they lowered the friction the next thing was they did kinda trash tv they did you know hallmark and mori have a baby that's the type of content that this is like i watched one honestly was bad to be honest you're get lie like it's bad but it's not like like i watched four episodes i probably only need to watch one for for my research and the episodes are all only ninety seconds long so it's not that big my commitment whenever i think of these i think of in on wedding crash where there's jamaican guy he's like the butler and they're like trying to like bother them him and he's like hey i'm watching my stories man like it says time to watch the soap opera and like you can't inter interrupt you can't interrupt one when they're watching their stories because the soap opera are so good and you know that we talked about this we talked about this in two thousand and nineteen or two thousand twenty right what do you mean we talked about what what did we say so we talked about it in a few ways the first was there is this massive trend of these this was when youtube was obviously it was not up and coming it was already up but in nineteen and eighteen there was these guys making these somewhat tacky dramas and they were doing something very different on youtube they were making like thirty minute fictional videos on youtube and it was like tacky in the sense of it was like a soap opera clearly appealing to middle america women so it was like a little like cringey but very addict do you remember these guys that they would get like eight million followers or they were making facebook videos where it was like huge dramas or it was like the kid who got bullied on the bus and how he grew up to become president do you remember these like twenty minute videos there's been some youtube series like this and i get by the way i get sucked down this like rabbit hole like often we're like i'm on facebook and it's like a kid getting bullied and like it's like very i do a later message market research yeah yeah like it it's hard to turn away and then also i told you the story about when i was helping ramon he his original idea for a business was to do erotic fiction audible stories and we we ran a test and on like fifty boxes ads ironic i think romance it was short form romance you right it was ironic it was like no it was like sex it was like it was it was four women full so tasteful though they were in love it was not it was romantic yeah and basically what we did was we she had a friend who loved writing these stories he wrote one of these stories and then he had a fiber voice actor read it and then we ran an ad and we called it captivating clear i think i forget what what we call it but we call it short romantic and we spent like fifty bucks running ads and we got like a hundred dollars in recurring revenue on a crappy wordpress site and like anyway my point being is like all signs have pointed to yeah this makes sense and so like for example this one that i watched is called arr crash lands on her husband and i think i lied i'm on episode six actually so what happens is the story starts and it's this girl she's so excited this guy's gonna propose to her she thinks he thinks she's a door but actually she's a billionaire arr but she hid that from him because she doesn't want him to want her for the money and she's so happy that he's gonna propose to her and blah blah blah but then his mother was like she's not good enough for you how about this other girl and then she's like you don't even know who i am and then she reveals it and i'm like oh cliff like gotta gotta see more what they're doing is sixty to a hundred seconds you free to watch you pay for more and these things are growing like crazy and so they you know half i guess half of china's internet users are watching these what they call mini dramas and guess what i think that if a lot of americans are gonna do this too i think a lot of americans are gonna watch mini dramas and these will continue to grow i'd be very interested to see if some if an american company can come out and do this and do it maybe better than than just today the top four i think they're all chinese companies and i don't think that's gonna last i or or maybe it will last like tiktok but i think there's an opportunity for somebody to do this i also not just in the states so for example my mom for years when she comes over to my house it's wonderful we hang out we have fun we eat together we talked together she plays with the grandkids like it's all great but then there's this moment at nine thirty at night where i just hear the most annoying sounds on tv and it's these special effects coming from what she likes to call her pakistani dramas and it's basically soap opera from pakistan that she likes to watch and she's india but she's like they make the j stuff they make the better ones and i'm like where did you find these and how many episodes are there she's watched like the series will have six hundred fifty episodes i show like finish multiple of these series and it's not just her all her sisters love this and they're just watching these on youtube today and they're like you know fifteen twenty minute episodes and so and i looked up some of these and like if you go to look at their youtube channels the the top ten of these will have like four billion views i remember when people are talking about youtubers and i just remember being like this is long time ago but i was like i only watch a youtube video when somebody sends me a link of like a funny clip from saturday live or a basketball highlight like i don't just go to youtube and browse to see what's on i thought that was a like a wild weird behavior that we people were doing and sure enough now i do that every single day i do it every day every single day like i think it's a damn thing by the way i think it's a it's a young person thing and then people ra age it's only men but did you think you would do that when you first saw that people do because like no i i have like the same thing of watching video games don't even play video games but sometimes i watch people i had a twitter account for years before i ever tweeted a single word i was like oh why would i ever just tweet i'm not gonna try to do that like i'll just consume and so like some of these behaviors actually take a lot of time to to kinda propagate and and it's it's sort like in the tech world they say like you know what the nerds are doing on the weekends will all do in ten years i think there's like a version of that in culture which is like what the what what the degenerate are doing today right like what the daytime tv watchers are doing today we're all gonna do i remember hearing about musically and being like oh people are doing like lip synced lip sync videos on their phone like that's stupid and then sure enough you know tiktok buys music musician becomes huge fair enough you're now making videos for your lipstick you haven't shared it here but we all tell you do it what what's another one alright next trend that i wanna do is one that you probably know a lot about it's a fitness trend trend number two is ru which is first of all just an amazing word ru and secondly i just keep seeing this and i've seen it four or five times from four or five of the right people and it instantly resonates when you hear it which tells me that this is just gonna spread more and more so what is rocking sam you wanna describe it you put a heavy bag on your body and you go for a walk it turns the the hot girl walk into a a a workout so you know how you go for walks in the morning except now you do it with a twenty pound pack on you would either wear a backpack or like a i like the ones that like the weighted vest it's like a bullet bulletproof vest looking thing like yeah so that's the downside of all this by the way i do like particularly when my daughter when she was born and it's like you know how when you wanna get steps in when the kid goes to sleep because they're sleeping all the time i of that's when i really got into it i would put first of all i screwed up i would put a forty pound vest on because i thought that i was like well more is better and then your back is like kill and so i'm like alright twenty pounds is is more than a plenty and then you just walk but if you put your heart rate my i would put my heart rate monitor on in hour walk it would be a hundred and twenty beats per minute which is like a pretty like hardcore walk and it didn't feel that bad so it basically super charges a walk so you get more fitness out of a leisure activity yeah exactly there's these charts you could see like put this up on the on youtube but it's basically calories burned so in the same amount of time just walking but wearing the ru vest you will burn about like two hundred or more calories so which is enough to put you like an if you did nothing else different you would you might go from you know surplus to a deficit sit or right or break into a not significantly harder it's not seeing me the harder right and so i think this is gonna be a big trend it's sort of like pickle ball where pickle ball was the much more accessible version of tennis i think that rocking is one of the most accessible versions of fitness because my like my parents in their sixties we'll go for walks and i think that over time if you realize that hey if i wear this fifteen pound vest i'm getting much more of a benefit without having to then without having to like go learn a new thing or do a new thing or adding an extra workout i think that's gonna be really popular like i wanna buy one of these and then i look to some of the brands that are taking advantage of this trend right because you see you see people talking about this you see hub and others talking about how rocking is really good how it's there's like this thing low intensity steady state cardio which is known to be like really good for fat loss and it's basically just like walking at a moderate pace for a lot like forty minutes or forty five minutes for like a longer period of time and how that's actually better for weight loss than than like you know traditional high intensity cardio and so then you go look at these brands have you seen this brand go rock do you know about these guys no let me look like at go rock the issue that i've had with a lot of these packs is like i would do my walk sometimes at night and it would it looks like i'm wearing a bullet through vest and like the issue or the benefit because it's was the main reason i'm trying to get one dude they like like people would see me like and i there one walk in particular i was walking at night and people kinda stare it at me funny and then neville saw me out in milwaukee dude you look like you're about to go like on a shooting you look like you have like a bulletproof vessel on i was man everyone's been staring at me i because because it it just looks very good intimidating day sure you do have i got the vibes yeah i i had the look and so i had to i actually went and bought a different one that looked to less like bullet bulletproof vest and so this company go rug it looks like they make backpack they're basically backpacks right they do it as a back i think the backpack is their hero skew but they have they have the vest two i was i probably wouldn't even realized they're looking at me for the wrong reason i would've have thought they all think i look so cool and that's why they're staring at me like dude if i wear like a superman cape and wouldn't get away with it i would like i would i not wanna feel like a superhero or like a navy seal so this this brand was started by i think at x he's the ex military guy i don't know he's a marine or what he was and he was like yeah like this is like a big deal in the in in the marines and so he created this brand called go and he started partnering with these kind of fitness and tough influencers and a tough influencer that's a tough influencer you're david go what is he yeah you're a influencer he's a tough influencer that's a good that's a what's jo a tough influencer did you just make this up or is that the category on the spot off the dome off that's great tough top a tough of this influencer okay cool and so the so and as you can see like that that's a trend and so they they take off i guess they're doing like over fifty million a year in revenue that way really so they're doing really well and but turned into a whole lifestyle brand i mean they they announced it they were like forty six million last year so you they're they're gonna be higher than this year so they they also do shoes and shorts and like shirts like it's a whole like lifestyle brand now and i think this is really smart and i think a lot of people would do this now where's the opportunity i think the opportunity is go look at the prices on their website like how how expensive is their like rock bag four hundred and fifty bucks correct four hundred and twenty dollars for just one that i'm seeing here my friends it's time to undercut i think if i was gonna enter this space i would be trying to go be the the lowest cost good enough solution which is never a sexy pitch right the sexy pitches were the highest quality most premium most unique made in america that's their pitch right four hundred fifty dollar backpack that's great and there will be somebody in that category but guess who makes more money the good enough at the at the more accessible price point oh almost always makes more money like when we were hanging out with mister beast and he's like talking about chocolate and he's like yeah hershey's just whatever and all of the people there were we're basically they're like rich people who either don't even grocery the shop for themselves anymore or like only whole foods and we were like we like huge chocolate it's like i like their cashew butter you know like seven dollar chocolate bar he's like yeah yeah their their chuck that's great but americans can't buy seven dollar chocolate bars like he's like we sell at walmart and look look where hugh is at walmart and it was like like so off to the side in this like one tiny little footprint area because again it's not the like mainstream price point so i would be trying to build the the sort of like walmart ru brand and i know that's not really sexy but it would work very well do you remember echelon so when peloton was really popular me and i i don't think you went but for some reason i was there with mo at the c ces the electronic show and there was this booth for this fitness like bike called echelon and it was one hundred percent identical to peloton there was only one difference is that it was half the price and it was called echelon and i think they got sued by peloton but they still exist and everything that peloton has echelon has it's just literally half the price but exact same it's the same logo it's the same everything do you have you did yet have ever seen echelon yeah because they're at costco they're they are the hero fitness product at costco and which is again the same thing like the costco price point and what they did was it just like oh peloton great okay we got the trend we even got the brand we got the shape of the bike we got the whole arsenal awesome and they literally like took a like a knife and just scraped off the letters off the bike and we're like here's a new sticker echelon i think it like a chat g name like it was i think they even got sued it looks like they changed their logo they were literally the exact same red it was everything was the same and i remember like going to the ces booth and i'm like wait is this are you guys like a sub brand of peloton what's going on here and we're not familiar you with that brand we we we have no comment and no familiarity with that brand completely coincidental alright i wanna do the next one the the next one that you have is pretty cool the did you see the tweet that i have there for your next one that's a that's a good a good way to kick it off okay do it alright so you have plastic free everything so you're board with plastic free is that what you guys are doing at your house i'm i'm not hardcore about plastic free like we still have plastic stuff and whatever i i mean i can't say i can't with a straight face be like okay we're eliminating all prop plastic from our life and then i'm like giving my kids craft mac and cheese sometimes like you know i'm like common sense test fails do you have do you go out of your way to buy cotton clothing or natural clothing yeah i try to i try to i try to you i try to buy the highest quality stuff for myself because i know i can you know like with my kids that's that's the the monkey ranch right like i can't get my kids to eat certain things yet and so you know that's where we we fall apart a little bit so the trend that you care about you had plastic free everything and i had saved a tweet by this guy miles snyder it happened march second so only ten days ago from when we're recording this and he said lulu lemon and v really si up the whole generation which by the way si up that's a new word have you noticed that word's trending to dude trending like crazy si up is it si up is it it's agency sign up i don't know what else is trending but those those two are on my radar someone tweeted out that they si up me and i didn't understand what it meant and so i still don't totally understand but i was is that like an insult towards me yeah so he said lulu of y really sigh to whole generation seventy dollar shorts made from plastic of petroleum that smell disgusting every time you work out them and they destroy your fertility meanwhile cotton shorts are cheaper come and better on every metric and so you had listed here plastic free everything i think that the obvious thing that's going on right now is plastic free or teflon free pants which is in the same ballpark but pla like for example at in my house we only have glass tu and so be nothing more up than any santa's that starts with at my house at my house well the next the end of that has to be up and literally you just spit on it and i know on somebody every time you anytime any somebody uses that phrase not you particularly i'm just saying my estate anyways at the par state at par manner it's class holly oh dare you for the record i have diet mountain dew in the refrigerator right now so i think like i a good way with saying this you're in your lip present you're worried about micro plastics you a hole it or gum yeah so i think i get away with it sometimes but no we don't do plastic so plastic like anything that goes in the microwave wave it's not plastic but now our new thing is like my daughter has a think she called her baby i said what do they call it love lu or whatever you know like i don't even know what there but we're doing all cotton those which by the way they're like way less comfortable i understand why like do you use plastic pacifier in mouth no we don't give her we we actually quit taking the pass pacifier at three months but and we even have glass bottles but it's like a bunch of like glass stuff and we're not crazy like we use the teflon pan for like scrambled eggs that's like the only thing that we can't get away with for non stick but right it mostly is not plastic and and we are taking it to close so a company that i like i have no affiliation with them i just think they're cool is r clothing have you seen them they're yeah i just i actually just ordered some of their stuff because i wanna try it out it just arrived so i'm gonna i love it's great give an honest review i think they're cool but like it's really actually hard finding all cotton workout gear and so i'm on board with the plastic free trend by the way i'm also so prepared for somebody to be like oh my god cotton haven't you heard and they'd be like cotton is a lie like cotton is huge lie it's like what joe gave told us that recycling was a lie have you heard this this bit i've been saying this for years recycling is one hundred percent bullshit it should be reduced reuse get rid of the recycle and you're saying it because what it all gets thrown away in the trash like it's recycling but there's even more to it that he told us about i i wanna get him on to do his recycling rant because he's got like a great recycling rant but i believe that one of the core things is recycling is a si up are you ready recycling is a si up which was that they the pla companies that make all the plastic products were like under some heat they're like oh shit this is like really bad and they're like what do we do what do we do we do do we blame the consumer and they were like blame the consumer this brilliant how do we do that and they were like what if we made it their job to deal with the plastic and they're like how would we do that like we convinced them that they it's the obligation is on them to recycle these products and so they they funded the like recycled movement knowing that it's like most of us not getting recycled anyways it doesn't really work do the blue bids are bullshit deb bullshit yeah they're totally bullshit it's like they cotton cotton next they can convince i can feel coming they could you know what i often it would do with the blue bands that it would like freak out people i remember people at my office the hip at like the like typical like granola people at my a company would like complain to me but i'm like just throw the trash in the recycle bin it doesn't matter it's all going to the same place and they would like flip out to like it would like i could tell they we're like we're losing sleep over this because they're base their personality on this blue bin has always been my like it's okay to consume this throw away but it all goes to the trash and instead we should just reduce the the stuff we consume or we should reuse what we can right the blue bin i can't stand the blue bin so joe and i are are are the same on this one so so i'm onboard plastic everything so plastic free everything i think this is gonna extend to clothes i can i think it's gonna extend into like home wear pants everything like cups that you use i think it's gonna extend into baby products all baby products i think are gonna there's gonna be a the way that honest came out with jessica alba and was like these juices are full of sugar so they're like honest juice and i think that and they have you know they have wipes and they have diapers and they're like oh yeah you know you need to use these these products i think there's gonna be a plastic free big brand that gets built in the baby space well you know what that used to be right my grew up using this because my parents were a little hippie it was cloth diapers that you threw into a hamper and then you had to wash them it was disgusting and for that reason i'm out it was it was honestly filthy but my mother i've tried to propose that by the way she was like i think we should cloth diaper it is like the look disgust i gave her i i mean i was i was just like listen you could cheat on me you can use me you could do whatever you want you will not bring cloth diaper bring into my lifestyle there's usually my my parents is to do and we're poor and so they would they said it was cheaper but they had a service that would come and pick it up once a week but it's still just like the idea of using cloth that other kids have shit it's that's it's filthy like we're animal way so the cloth diapers are not even just your cloth it's a mixed pool of cloth it was like wash it was like a wash fold service except the stuff that the clothing together had poop in it and so it was basically you throw it into this bin and they come and pick it up and then they bring you new cloth diapers that are clean and you're just like reusing them yeah it's like just it is it's disgusting but that's what that's how it used to be which now that i'm saying this by the way this is kind of an interesting you know we had jake or zach whatever the the young guy the other day who talked about how he thinks of ideas through zach same thing yeah we had what was the zach was his name we had zach on and he was talking about how would you ask them of how it comes with ideas he's like i thinking think about what would be awesome in an ad and a cloth diaper is like revolt but it is clickable and it is interesting so i actually am my board with cloth diapers now i just talked to myself into it sounds good i also think by way for plastic for everything that's there's gotta be a supplement that people are gonna try to sell that's going to like remove the plastic from your balls and your about bloodstream i think people are gonna get on the you know every category is gonna gotta try to to take this angle and i think that it's it's sort of like protein how protein you know became a thing it's like great eat more meat and then they're like or take this powder or you want protein chips how about protein cookies how about protein brownie how about protein everything protein waffles protein pancakes and so protein just made its way to everything on the protein wave i was gonna protein that with water yesterday it was was amazing protein water it was basically water with like it was a scoop that looked like lemonade mix and it was high protein and it sounded filthy into disgusting and it was delicious that's how i drink my protein shakes because i just per scoop of water is but nasty there's something cool where you think creamy and protein that for some reason that's okay but fruity and protein that's just unacceptable you know what i mean like i this was fruity or this was it was fruity it was lemonade but said unacceptable but you liked it yeah i loved it but it i i had like get over that barrier right is that that really hard for you like fan like wanted like a motivational like talk to like they got yeah like david go like definitely had hype me up how bad do you want it we fight for these inches alright so next one ready there's another health trend then i think it's gonna be big have you ever heard of anybody who's doing nervous system work our most popular retreat at hampton is called nervous system reset and people go to the woods and we have a facilitator who guides these things it's very this is totally a niche thing and it was really smart of you to call this out so go ahead okay great so you're you're already on this this was i've just my spidey senses is tingling i'm hearing a little things it's the got it's the new leaky got because who you know who doesn't want your nervous system to be reset or to be calm down right like this thing that's big literally it's your central nervous system it's so central to you we you have your vagus nerve and like all the stuff so i first got hooked on this because my trainer was telling me about this he was talking about like when you work out and would you eat it's not just about what you do it's about the state that you're in that you're your nervous system isn't when you do i'm like what do you mean he goes well you have these two modes or modalities for your nervous system parasympathetic and sympathetic you're familiar with this yeah i know what those i've heard those words before okay i can't teach a class on this but i i i i vaguely here's my bro science okay my science for this which is probably half wrong but basically you have two two core modes that you could be in one is your fight flight your fight flight response so this is where adrenaline cortisol you have these hormones that get released and they're they're not just bad right people say cortisol the stress hormone well stress hat stress is good in certain scenarios adrenaline is good in certain scenarios you don't wanna be in that all the time that's the problem but you need it when you need it if there's a lion chasing you you where you wanna be in fighter flight mode right the problem is there's no lion chasing us it's just slack and email and you know scrolling on on instagram and feeling like you're not good enough and like looking at your body in the mirror and feeling like you're too fat you then when you eat your stress eating or you're you're working too hard than you're stress eating or you're not sleeping things like that so you if you're operating in that sympathetic system which is that fight or flight your body's secret creating certain hormones but then also your body shuts down other functions so like let's say you stress heat one of the problems with you stress is not only the over eat or you make poor choices but your body literally digest less poorly digest more poorly during that when you're in that system right because if you're in fire flight the body's is gonna take its resources and say guys we're not digesting food right now that's not what's important we gotta be doing these other things the lion is chasing us and so then you have the parasympathetic system which when you're in it's more rested more relaxed your body could do things like digest it can recover it could do other things and so literally being able to shift your mood or your state from one to the other is really important how do you do that some people get that from exercise some people get it from the sauna from the cold plunge some people get it from breath work some people get it from meditation there's a bunch of different ways and all of these are a means to an end which is to calm your nervous system down and a lot of good things happen both health wise but also decision making creativity you're much you operate differently when you're in different states okay cool we've not so that's not that's the theory that's where i first got on my radar and i believe it and i i started ping attention to it well you've been about breath work for like four years now or five years now yeah and the breath to me is like because i'm always like i'm not trying to supplement or like i'm very skeptical of the flashy hard things so i always look for advice that nobody could sell really no you're not you love that you love no like in the health and the health space let's say yes right like i like why did i talk about rocking because i'm like oh it's walking with a little extra weight cool that kinda resonates with me it's and that's that's that makes sense cold plunging i never really was able to get into because i was like i just think this is like this extreme thing that's like seems like it's for show i doesn't i i know i didn't really resonate with me the same way breath work did because it's like oh yeah i could tell that literally just controlling my breath for a couple of minutes i will feel much differently at the at the end of it and it also makes sense to me to like work on my breathing system because i'm gonna do that i don't know fifty thousand times a day and i went to a breath word class in san francisco and i like it made me kind of high it was awesome yeah yeah well that's like the wim hof stuff you can you can literally hyper yourself and you'll you'll get high you'll pass out you could do a lot of things yeah it was great that goes more into the category of the extreme but okay fair enough so our buddy jack smith had come remember that thing he told us about on the podcast where he's like i went into room with fifty thousand screens of different colors and like he's like basically they flash things i sit in a lawn chair and i paid these guys ten like thousands of dollars and it healed me and i was like we were both just like okay so we were both like what there's one down this like he came to my visiting me in my house i live in a tiny suburb in connecticut there's one i'm not joking two hundred yards in my house and we went and we went to it how is it it was i forgot to break this up it was insane so basically to everyone listening it's this is like ninety percent of people are gonna be like that's your crazy and ten percent of the people are gonna like be into this very like shit you go to a room and you're surrounded by literally twenty tv screens and it looks like it's playing white like snow you know like a like when you're white noise yeah yeah like where your tv wasn't working and so it and then the room is about the size of let's say it looks like a like a mini bunk room it was like fifty feet long twenty feet wide just a plain room with declining chairs in it i go and i sit in the chair and i just like fall asleep that's all i do and so i go home where you're supposed to fall asleep you're just supposed to do whatever you want you're supposed to relax are you supposed to close your eyes or close your eyes to relax you're supposed the close your eyes or just relax and i fall asleep and part of me was like i just do like a ron swanson thing where they're like where i'm just standing there meditating and he's like this is so stupid i just stand here and i'm thought like nokia yeah that's a point i was is that is was like it is that what i'm complaining about is like i just fell asleep and i actually did cheap i wasn't sure what happened but i go to jack and i say you know i did kind of like how they had vibrating chairs there like the vibrating massage chairs they had were amazing and he goes dude they those chairs weren't plugged in they were not vibrating they were not the chairs didn't vibrate and i was like no like i vibrate the whole time and it made me relax and i felt i felt so calm and it goes brother i talked to the owner i saw the whole thing here's a photo it was not a plugged in chair there was no electricity in this chair it did not vibrate and i swore that it was vibrating me the whole time so something happened so that's my story with this with this with this place and how is it to be a cy psychologist it went you know it felt crazy like it it does the and and i was so turned off because the guy who the guy who owned the place explained how like his wife had cancer and he went into debt to start this place and this cured the cancer and i sort of felt like these people took advantage of you man like you know you didn't use modern medicine you're yourself like delusional i feel sad for you which is silly for me to judge but that was my judgment and yet i left think like my taking my body was vibrating and so maybe there was something there that's all i'm saying yeah so i i'm kinda fascinated by this and it does feel like something that like someone would like a youtuber would make up to make like a whole youtube video or not like a prank video it also feels like like like the hatch and lost like the determination created this thing so you know there's definitely a part me that's like oh my god this is bullshit however i do believe that nervous system work makes sense and who am i to say that that's not one of the methods that would you know reset rewire calm change the frequency i don't know i know all that stuff but people are really into grounding you've seen grounding goes down the grass ain't to me my college friends just be into this so they they they would after plain sports all all the basketball players do it they would take their socks off and they would go and they would stand in the grass because they said they use the word ions yeah something about negative ions or negative like tran were going from the earth to their body and that was gonna heal them it was the same thing to me as like do remember brett far promoting like copper the the bands the balance man it's and i don't know man i don't know about saying so i i absolutely don't know about this and i'm not i i have no i i don't know the science i don't know if this work what i'm saying is i think there's market demand i think there's is a trend i think there's pull i think this is an area where when you talk about it it has that leaky gut type of thing where people say you know what i think i have that problem i think i want that improve and whether it's through this room with screens whether it's through grounding whether it's through breath work i don't know what it is but there that's a trend and i i i see it it's a wave and i think a lot of people are gonna go surf that wave you should go check out one of the what's the screen thing called it's called the electro electromagnetic therapy or something like that maybe and let me know if you have a similar experience i'm a hate on it when i'm telling you i left my body felt different alright let's do something that's not a health hack real quick i have another one for you religion ai social network which one douglas look let's do bio hacking and plants which i don't have a lot here i'm just gonna say it out loud but there's a moment in time right now so this is what is this trend number three four we did five this is five okay five try number five so try number five is bio hacking plants so there's a moment in time right here where i think bio hacking has never been as popular as as it is now thanks to brian johnson thanks to oz exempted thanks to people real peptides people realizing like oh i can just kinda take this stab this do this eat this drink this whatever and i'm gonna improve my own health so bio hacking is a thing and ai has changed the game of science because ai is now doing kind of remarkable things i don't know if you've paid attention to alpha fold or some of the stuff that's coming out of google where it's basically like alpha fold is basically a ai breakthrough where ai was able to predict how proteins fold which is really important for a couple of reasons but i think that the simple explanation is like the shape of proteins really matters it matters how other things can connect to it it matters how it can connect to other things how the building blocks can link and it was something that we we didn't as humans know how to do we didn't know how to we knew what was what it was made up of but we didn't know how it would fold we didn't know the shape of the protein and alpha fold was like beat all beat all the the like won the competition of of modeling protein folding and so let's assume this is only gonna get better and and the implication of this is what we can make new drugs yeah exactly therapeutic therapeutics drugs you you know so you have all these different like these different technologies crispr you have you know protein folding stuff that's going on you have in general and insurance internet bio hacking but the problem is bio hacking in humans is really hard and when you buy hack in humans you have to worry about all kinds of health concerns you have to worry about like getting approvals for things it's gonna be a long hard road and so in the same way that i think the longevity startups that are focused on dogs are gonna do well because who doesn't want their dog like to live longer i think that's like a a a problem everybody has the background of that is that we had kevin rose on and he was trying to create or invested in a long longevity drug company and their model their their their phase one was using it on dogs because that's an easy easier way to get into it he's their way to go to market and and to test your your products i think the even easier version of this is plants and i know that like david free is doing this for a hollow which is basically like it's basically have bio hacking but for different crops how do we make a strawberry that does has certain properties maybe it's resistant to certain bugs or maybe it can be ripe maybe it could be bigger maybe it can be juice maybe it can grow in different different weather conditions and therefore can there therefore certain places can now grow their own crops that don't have to import right so it's like all these like implications if you could bio plants because plants are food and so how do you do bio hacking and plants and plants for a long time like a lot of the like the breakthroughs and people's understanding of genetics was because of plant experiments like you breed true crops with each other and oh well this is how we figured out like you know the little pun at square about about how genetics can can how genetic combinations work and comb effects of of cross breeding and so i think that there's gonna be some really successful startups that take ai and the concept of bio hacking and then use plants as their focused as their target market rather than humans what's david free thing it's called company and and so it's accelerating evolution to unlock nature's potential that sounds like a great mission and and so he basically they're basically creating new seeds or new style plants yeah i don't you they're they haven't been super like they're not they're not in stealth but they're not like it's not like super what exactly what they're doing but like they have this thing like boosted breeding so it's basically like how do you get more yield on on your crops right or they'll have like value added traits which is like how do you take a crop but then add you know a a a trait that you want right gain a function but not for viruses but for for your for your strawberries for your almonds for your potatoes for your corn for core crops and so this is gonna become technology that they're either gonna be able to like vertically do themselves or they're gonna sell this to farms and be like and that's kind of what he did with his other thing in climate or whatever this is so much better than working on creator economy software like when you're telling me about this i i'm a i'm a dumb dumb i i i will never be able to start anything in the space but like part of me is like if i had a friend that started something like this i would quit everything i'm doing to go work there because this is such an easy mission to get behind you know yep like this is so much more important than creating a new link tree it's so much more exciting and so i love this i think this is really a really interesting thing to call out yeah so that's the trend i'm watching i'll give you another one ai social network so what does this mean every decade or so a new social network comes out so you know you had facebook which is two thousand and four and then roughly two thousand and twelve you had this next generation of social network said those were snapchat instagram and they were taking off and so what did what and what did they do differently they took advantage of the new tech so the new tech was your phone the phone that had a camera the phone that had a gps the phone that was with you at all times and so it unlocked a new social use case and i think that the new social use case that's coming out is is ai so what is and what what is ai gonna be able to do here i don't know exactly what this gonna look like but i would bet with very high probability this is a bit of a safe bet i guess but i would bet very high probability that the next breakout social app is gonna be based on ai it already happened arguably that tiktok is the breakouts it was the first breakout ai app right in the same way mean you mean that i'm following ai people as opposed to real people there's a few ways thanks you take so the the the most obvious one was tiktok which was basically everything thinks tiktok big innovation was short form video but actually short from video was around before that vine musically others what tiktok did was tiktok was like hey how about how about this how about the ai just tells you what to follow instead of you so every social network up until that point was based on was based on the user creating a graph so going and following people or friend people and that following or friend people this was facebook twitter youtube all of them that you would choose content that's interesting to you and then you would keep coming to the back to the app because you have content that's interesting for you and that worked to an extent and then tiktok came out was like let's never let the user say what's interesting let's see if the ai can figure out what's interesting at a higher rate like almost like we're talking about this crops thing like what if you got higher yield of interesting this if you used ai for the feed instead of the human choosing what to follow and so and that's what it did and tiktok is super addictive and tiktok has a higher usage rate than every other social platform because the ai is serving you the content instead of you picking yourself so that was like the first break but it's under the hood you don't see it it's the algorithm okay cool and now by the way everybody copied it in instagram and others everybody's moved to this four you feed the the that was the the real innovation of tiktok is the four you page okay so what's coming next so now i'm thinking that the next breakthrough is probably gonna be that up till now all social networks were based on content that humans bake and now i think it's gonna be based on content that ai makes in some way that sounds a little far fetched like why would i wanna follow an ai influencer well let's let's first start with one example lil mi mckay we've talked about her years ago when when they started this lil mi mckay is an instagram influencer that is just ai generated it's a girl that's like she's a ai image basically and they put her she's an instagram and she posts photos do see how much money loma cal makes last we talked about it it was like interesting but not while it was like eight hundred grand a year i think i think we start talk about her in twenty or so i i don't have this confirm but i heard us over ten million dollars now as does it say okay so i i like michael kayla yeah you and a few million other people who seem likable alright so that's one here's a more interesting version of this because i think people have heard the influence but i'll even pitch you a different style of ai social product it's actually in the music space so i think there's an opportunity to create create the ai version of spotify what i mean by this is i started listening to like a non trivial non trivial amount of ai music so like in my pie chart of my market share of music used to be a hundred percent just like artists right that i i know it looks spotify wherever right let's just say that's where i started and now it started adding in a little bit of ai hit generated music you go to sun so pseudo pseudo has a lot of music there but also there's these youtube channels like this is one called golden age hip hop which i don't think is ai i think he might use ai in the making of it but golden age hip hop great great youtube channel what he does is he makes these mash ups right like if you go to really youtube channel listen to do it too and then like mac miller lo or like main character playlist for i've i've i i'm did recommended all of these and at first was like this is weird and lately i'm attracted to them even more and like going to it's like when i listen to all the day when i work this is my new workout track so golden age hip is if you look at the channels it's got eight hundred thou seven hundred thirty thousand subscribers every thumbnail is ai generated yes all of the concepts are like things that i don't even make sense it's like wait so this is it'll be like somebody from the like eighties and then like somebody from the two thousands collab on a song or like all the top top songs are like you know like if it is sort by popular so this one has eleven million views it's snoop dogg ice cube dm x or snoop dogg m and m doctor trey fifty cent exhibit and add ice cube all on one tracking you're like what that that never happened and that that song has eight million plays and what it i think what the person is doing is i think they're just like a masha artist more like girl talk where they they're just sampling from different songs and and overlay them well together yes but i think there's is a little bit of sign to come i wouldn't be surprised if they're using ai to do this or if they're just gonna take a of a voice artist voice and just use ai to make a song for from it i i think you tweeted something out did you tweet out that like the number one song right now was an ai song it was the beatles won a grammy this year and it didn't get talked a lot a a lot about but basically they had lyrics from when john lennon was alive and they used machine learning and in ai and they finished the song and it won grammy and it's a great song like that's crazy it's crazy nobody talk about the only person i know who talked about that i saw it i was reading about this and i was like this is a huge deal why isn't anyone discussing this and i felt like it was a totally covered story and the same it's great it's it's not on nobody's talking about it you're right under like less under reported story so here's what i think that happened i think you're gonna have a service that's sort of like a pandora or a spotify where you're gonna prompt it or you're gonna tell it what songs you like and it's just gonna start generating ai music on the fly and what's gonna happen is it's gonna generate music that's in the genres you like it's gonna figure out it's gonna basically train on the songs that exist and it's gonna create net new songs and i think the last piece of what's gonna happen there is in the same way that today you have what's called like vibe coat you know you know what vibe coding is i'm still trying to figure this out i just this is the scott my the scott of my radar on monday this is how new i am to vibe coding alright so there's there's a couple of startups ups like peter levels is how i know about it okay so there's a couple of startups ups like cursor which is like absolutely blown up i think it's become like a two three billion dollar company or ten billion dollar company in a very short period of time cursor is basically like a coding terminal but you can but ai is built in right and so you can code but you can basically like just tell the ai it'll write the code for you and they can tell it's a debug for you you could tell a build for you rep is doing the same thing you go to rep dot com now and it just says what would you like me to build and you just tell rep like hey i'd like an app that does blah blah blah and then it just it starts spitting out code on the screen just scrolling like huge amounts of code and then you'll see it thinking it's like i the initial screen not loading properly let me see what's wrong i found it and then it just like continues on it can kind of amazing to watch and i've built up bunch of little red blood apps that way and so this is like you know basically what's happening now is that people are gonna be able to make software without knowing how to write code well i think what's gonna happen next is i'm gonna be able to make music without knowing how to make music without knowing how to play instruments or sing so what's gonna happen is i'm gonna be i'm just gonna be able to prompt the music or tell it what i want or tell it how to tweak the songs and then i'm gonna make it and then by the way you're ready for me to just go full blown full blown you know idiot here i'm gonna say three letters that you're not gonna like okay n t's that coming in here so here's here's the business model here's where this actually pairs up and this is not so crazy but listen listen to this so do you remember when used to say the used to celebrate like ding we found a use case is this is now we found the use case exactly so ladies the tell use this what is an n is basically any kind of digital collectible digital or digital property that's unique it's a way to say that this is unique and i own this i made this and if you bought it now you own this and and it shows who made it and the royalties are attached to it this kind of a actually like kind of a cool thing if i make art in photoshop which i think both of us would agree is art right if i think of being able to say that i made this and nobody can say that they made it that's important being able to sell my art also important and if you sell it me being able to capture a royalty of subsequent sales also cool so i think we all agree that's actually pretty cool as obnoxious and and if entities became to be now what's gonna happen in the music cases is i'm gonna be generating music with ai and i'm gonna be able to mint that song so i'm gonna be able to say that song i helped create that by prompting it i'm gonna create it all of the artists whose music was used i think they're gonna get partial ownership of that and now i'm gonna be able to upload that track as a musician but in the same way that like you know a lot of musicians today they're using like auto tune and like you know just like basically digital pro they're not they're not sitting there with a guitar str yeah they're they're in a piece of software making the computers str the guitar and they just type in the notes a b c and then the the you know they'll type in the cord and the the guitar just plays it kinda like to a pure musician they're like that's not music that's you're just cheating i think that's what's gonna happen i think with ai and so i think the next version of pandora or spotify to the next big social product that's around music is gonna be about creating music using ai being able to mint it as a curator saying oh this is cool i like this i'll pay to create this and to own this and then i'll share that with other people and then i will get like the way this golden age hip hop guy is getting ten million streams on his songs i think somebody who's a a non musician we better to get that did i just go crazy or what just happened no i i think that's very smart i think you're i think you're doing a a good job of looking ahead and i agree with the future that you're painting i think that i'm shocked i'm shocked so far that music has been as not with ai it's been and and i guess this makes sense because the guy making ai are also into this other stuff but like ai has been like coding and like just of a variety of other tools and i'm shocked that it hasn't impacted art particularly music as much as as little as it has and i think the the future you're painting makes a lot of sense i think that if you were to play me like an ai post malone song and a real post malone song i don't think anyone would know the difference which is more believable we're already there right yeah we're already there we're already there and also if you were if i to go to a concert like i would be into going into a concert of a fake person like do you remember the gorillas mh i loved the gorillas i listen girl what was their story i mean i've only heard their songs but never been concert the guy who created the gorillas as a genius so the gorillas for those listening sitting who are below the age of thirty the gorillas was a band it was created by do you remember blur remember the band blur so it like a kind of a punk rocky guy but he created the gorillas as like a weird like hobby like a side project where he wrote and this was in the nineties he wrote songs and then he had a music and he's saying it he was the musician he played all the instruments and then he had a music video where it was cartoons and it was animations and so for years and this was before the internet was popular so we couldn't like google who was behind it it was like rumors and like it was like you know you never you didn't actually know you know had in that in that age how it was you didn't totally know you're like i heard it was this heard it with was this i know who it is and the gorillas was the band that he made it was a fake band it was all cartoons they went so far as to being on talk shows and so they would like at the time the tech wasn't great but they would do hologram so they appeared on david letterman and and shows like that and then eventually they would do concerts where they would play at first it was simple in junkie it was basically just a movie theater and then eventually they figure out how to hologram it and then now he'll go out and perform now we all know who the guy is and he'll actually go and perform and it's like amazing but he did all of this before all this technology was a thing and i loved the gorilla i don't i don't i loved him before i knew who the person was i just thought like i knew like the characters and i like actually like them and i got to know the personalities was very strange but because i was into that and when i was a kid and even as an adult i like it i can now see how it doesn't seem crazy that i'm gonna like the ai stuff totally totally i mean dude i so into like wwf growing up right it's like it's like you get into these things as sound on the surface silly stupid illogical why would you care it's all fake right rice it's fake wrestling and then guys are like you know paying thousands of dollars to sit front roads scream their heart out to like watch it right it's like these things seem on the surface if you just described it to somebody would seem like it wouldn't work but it does and that's the i think the point i'm trying to make with this episode is that these are all trends that today sound small sound weird but i think in the future are gonna be bigger and knowing that is good for two reasons either a you're the type of person who just likes to be in the no you like to know things before you maybe like to try products early on before they become cool i i i like to do that that that's that's one reason do you wanna know these and the other reason is jumping on trends early is the way to make a lot of money right there there are as riches in these niches if you actually like go go pursue them and or you're just gonna be the guy that always waits for something to be proven out and then you're gonna feel like you're too late every time right so like that's those are your options as an entrepreneur and so i think being early to trends is trends that are gonna last or be big is is a great way to get rich alright so the ones we mentioned number one short drama apps so mini dramas these these apps that basically are like netflix but the episodes are ninety seconds long to take off four apps that are doing over a hundred million out year in revenue today they're all chinese apps i think there's an opportunity for somebody to make this both like made in america but also for really any geography like make the biggest one of these in brazil make the biggest one of these in india these are gonna be very very big the next one fitness trends so ru we had which is walking with weighted vest go rock doing over fifty million a year in revenue shirtless rip guys are gonna just tear you up in the comments saying sean we've been here of course we've been doing that and i say congratulations on being early plastic free everything so i think just micro plastics being something that people the the next thing people are gonna be afraid of and then figuring out how to sell solutions to that fear nervous system work we talked about so the parasympathetic nervous system people who who create solutions that that are marketed towards calming or tuning or resetting your nervous system a reboot for your nervous system we talked about bio hacking for plants so ai plus bio hacking but using plants as a go to market because it's a lot safer you can kill plants and nobody cares and ultimately there's a huge market of improving crops and the food that we all eat and then the last one that we talked about is the ai social network so every decade or so there's a new big hit social product facebook and instagram snapchat now tiktok it's time we are due for a new one and the twist will be that the content is somehow generated with ai i i pitched the music one but there's probably many other variations of that that was very educational good job you you you came with goods who carried us on this one and i think you did a wonderful job so thank you thank you let us know in the comments which trends you like in the youtube comments and i'll be replying to to all of them alright that's it that's the pod i feel like got rude to where to know why i could be what i want to from at all in it like a days off on a go less travel never looking back i