alright this is a fun episode sam started to doing legos and that sent us down this rabbit hole where he discovered two businesses that i never heard of i guarantee you never heard of it they're awesome businesses in the lego niche of all things and then we brainstorm other things that people could do around these passionate niche audiences that most people overlook love it this is an m m classic m m special if you like this podcast you're gonna love this one and i also had like an epiphany about forty five minutes in that kinda changed the way i think about this podcast so that's that's what i got out of this episode saying what did you get so while researching this stuff there is a ton of twists turns to the story the background story of how these companies started i want you guys to listen to them doesn't happen it's the second story involving lego you'll know exactly what i'm talking about when we get there it's about two thirds of the way into the episode i got emotional researching this and i actually want you guys like listen to the topics and the companies that we brought up i want you to go to their websites see what i'm talking about you'll know exactly what i'm talking about when you get to the the part of the episode and let us know in the youtube comments of this actually got to you like it got to me i dug it was tons of like weird parts of the stories that i did not expect to happen anyway check it out and let us know in the youtube comments if you actually dug this because i think you will and which parts and stories you like that i feel like i could rude world i know i could be what i want to put at all in in like a days off on a roll what is keep sean here with sam your boys who are stuck at three hundred and ninety nine thousand youtube subscribers they said we'd never get to four hundred in fact they're still saying we'd never get to four hundred so do you see this tweet that way viral that goes all my haters said i wouldn't make it i didn't make it they were right honestly good call by the haters it's like a legendary tweet i love that stuff yeah we're at three ninety nine the i i read every youtube comment to you read and reply bro not to everyone but i reply like it's like a i'm in line at a coffee shop i'll just go through and go through a whole episode and try to reply as many as i can yeah so if you're listening and you're not on youtube do do your boys a favor and just click subscribe it means a lot to us it costs you nothing and we've got a good episode today we have we last time we talked we had both had the same topic written down we did it again it happened again this time before we get into the episode i gotta tell you something how big is your house square footage fifty six hundred i'm in a house right now visiting family so i rented an airbnb for two weeks my home my normal home in austin is just a little over two thousand square feet it's not big it's nice but it's not big i'm currently renting a seventy five hundred square foot house i am losing so much stuff this is such a big house i think that even fifty five would be too big for me do you like having a big house like that yeah it's great what's not to love i'll tell you one the utility bill here if i had a guess like two thousand a month would what's your utility bill well you're in california so you don't really use too much jacket i don't i don't look but everything's on auto pay and i don't only even wanna look as it's probably like twelve hundred fifty hundred dollars i guess wow okay so that's expensive but whatever but the other thing things break all the time like there's seven bathrooms here and like one of the the guy has like a jacuzzi thing and one of his bathroom it's not working i don't know know you what and using all seven bathrooms that's you you don't use half the shit the shit that's the trick that's how it breaks that's how it breaks if you just don't use it and so anyway i i wanted to buy a big home eventually and i'm happy i'm testing this out it's such a big house i understand the downsides to it of just like fixing things is a pain in the butt well here's my here's my my rule number of humans plus two that's how many beds that's how many bedrooms i want my house number of humans plus two bedrooms and one of those bedrooms turns into man cave like where i have this studio do here right now this is one of the bedrooms are just converted and the other one's in guest room now my kids are small right now so they're like all sleeping in the same bed and stuff like that doesn't really help but as they get older that rule is gonna come into effect yeah and i think maybe my needs will change but i just wanted to test out a big house i'm shocked by how much i dislike it so far i like just much you tell us everything about things most people don't do this at all and you do it a lot which is where do i wanna live how do i wanna live do i wanna live in a city do i wanna live in the suburbs so wanna live at a big house small house near water you know what matters to me because i think a lot of people have these predefined ideas that are completely based on nothing no evidence and i really take a lot of inspiration from the way you test out lifestyles you prototype like how you wanna live and more people should do that for sure i i do it all the time and the reason i do it is because if you think about it so renting a really fancy airbnb for a week it could be expensive let's just say it's a thousand dollars a night or more so let's just say what's roundup up and say it's ten grand for a week that's expensive but you know it's more expensive buying a home that you only see for twenty four hours and or through a one hour tour and being like cool this is my place now for the next ten or twenty years that's andrew anymore andrew honestly you start to lose a little trust in yourself it's like oh i thought this would make me happy it turns out i even like this right i'm not listening to that guy anymore and by the way you don't have to be rich to do this lifestyle testing like i was doing this went at you know no money because well i didn't have it it's all relative to where you're at right so where do i wanna i would move to like i would do a road trip we would drive another place live on a friend's couch but we would live there for two weeks and just kinda see okay it like in this place like where i tried to chicago then i tried in colorado and that you know i just tested out different places of order to see where do i wanna be and i think that's a very smart way to to go about things and you wanna talk about legos my man let's talk about legos can i introduce this category with which is the following you text me and you go dude to i'm playing a ton of legos so what it's like yeah every night i'm playing legos do you do this and i was like no i don't do this but i know a bunch of other people that doing it caught my attention because not sure if you know this but this is kinda becoming this like trendy thing so there's a bunch of like nba players that kinda came out of the closet saying yeah that's what i do i do know closet yeah like know the reputation for nba players we're all out at the strip club after games and when i and there's like this guy miles turn he's like i'm building like replica star wars like you know death starts with with my legos at night four or five hours a night and i got kinda interested so i looked at by the way in college i i live with the basketball team in college they were the biggest nerds of all the athletes like they they didn't go out give him them wed six seven wed well like like a friday night was playing video games like it it was like they were the least party animal of all the athletes that's probably fair so do you know what this category is called is it called the is it the acronym that's starts an the a no no they call them they call people like you the toy industry they call you guys adults and adults or entertainment is the name of this group of people that are adults buying kids toys and that sounds like a pretty fringe thing but it actually makes up twenty five percent of all toy sales so billions and billions of dollars one one of one out of every four people that go buy you know let's say a san legos is gonna be an you know older teenager or adult and do you know what they call for legos for specifically for legos it it called the i don't it's one of those words that i've see but i don't know if you're supposed to how you're supposed to say it but a o l adult fan of legos that's they're you're self identified as an a o actual fucking old lego makers yeah so so this this category like it's makes up all the growth in the toy industry so toy industry if you look at how fast it's growing sixty percent of all the growth is just coming from this one segment so it's take this thing kind of this segment that's growing really fast at first i didn't understand it but then they did some surveys right because all the toy companies are like what's going on here we there's not what we planned for so several years ago they commissioned a bunch of studies and they they went and asked why are you doing this and i'm i'm curious if you're gonna say the same thing because ninety percent of the adults all said the same three reasons that they do what are your reasons sam bonding with my family well in my family it's my wife no no screens and we could just sit at the table and do it together while we're just talking and maybe there'll be tv on in the background background but it's basically bonding without screens sitting at the table and it reminds me in my childhood that's exactly right the the three were nostalgia which you just said anti loneliness still bonding with with whoever you're you're doing it with and detox from from phone as well as kinda like a anti anxiety angle to it like is it real relax it a relaxing activity because i'm following directions i'm i'm just following the directions i'm not making any decisions i'm doing what i'm told that's interesting oh okay i thought it was kind of the hands part of it but you're saying as an adult i'm constantly having to make decisions and think and it's so nice to not make decisions and just be told put this blue thing over here yeah it's like a it's like a a pg rated dom you know like instead of spitting in my mouth telling me to like connect those these two pieces yeah some people you're into that stuff alright to keep the own and so this is fascinating so i you to tell me i have some more ideas around like more i have a bunch of examples around this trend and some ideas of what i think people could do but before we do that just wanna know what do you what are you actually doing so you're buying lego kits like which ones and what do you what do you do so lego is a huge company so that i think they do about ten billion dollars a year in sales it was started in like the twenties by just an engineer and now they have got they've got movies characters it's like a it's like a marvel almost it's a like a a whole franchise i particularly like the line called tech and tech is cool because it's basically you'll build cars or tractors or a bridge and there's gears within the machine and so i'm learning how like you know like in the snow when old cars when you spend your tires only one tire would spend some time that's because of a rear differential that's like a mechanical piece and so i'm like building that and i'm understanding how transmission works i'm building i built the land rover that has six a six speed transmission and i see how how gears working so it's really fascinating to me to see these moving parts so i build tech i've probably spent fifteen hundred dollars on them so far each one is between one fifty and three fifty and i buy only the tech one that that's my thing and you're you finish them at one sitting or these are like multi no one a week so but it'll take i'll sit for two hours and if my wife's not with me i'll listen to a podcast or something and i'll just sit there for two hours assembling it from like nine to eleven just you and the voice of scott gallo yeah i'm just like i'm listening to like some war story so it's like hit just like it's me and news me and ben moose as i build this land rover like this like a six inch inches tractor yeah i love my the way hey you're like yeah i built a six you know a six speed transmission like down don't you didn't you really didn't yeah i feel like you got a lot of confidence for this that like i could came down doing that now good and i don't think good ben so alright so you're doing this is this a fad or do you think this is like a lifelong hobby for you what are you what you thinking lifelong i could see it being in lifelong oh wow yeah i what do you do with them when you're done you finished the the six speed tractor or whatever you what are you gonna do with this so one of the companies that i'm gonna bring up but basically you can tell this company that i'll i'll break down and explain what sets you have and you destroy them and you rebuild them using different plans and so you can make alternative items out of them and so that's what i intend to do oh okay alright well they're not gonna sit on a shelf i'm not gonna be like the forty old virgin and have like the dolls and packages still feel unused no i it it really is a enjoy the journey type of thing so once i'm done it i'm i don't care about it okay good so i wanted to bring up a couple other examples because i i saw this and i like oh that's weird that's interesting about legos and i was like no there's something to this like adult behavior right where adults buying and doing kid things that is you know anti phone anti loneliness and and nostalgic and gonna give you some examples of trends that are like this so the first is calm we're both friends with the the founders of com alex and michael and i don't know if you remember this but back in the day calm was really struggling today calm is like kind of very popular it's a multi billion dollar company but back when we were living in san francisco and hang out with alex calm was like small it was a slow grower it was not sexy nobody wanna do it was kind of a joke like a meditation app are you kidding but alex is very joke and the other things he built like million dollar homepage were all jokes so kinda like oh cool and the other guy built like a stuffed animal business before that hey yeah so they they were definitely like non serious serious entrepreneurs right they but i remember one time talking to michael so michael came to visit from london and he's like i was so what do you do with comp because you're not even here full time alex is sitting in his apartment grinding away this thing that's not really going too fast growing too fast what are you doing and he's like i'm work i work on new products and i'm like dude this is not like you know he looks at richard branson i was this is not virgin i think what new products he's like no no i got a great one he goes i wanna do bedtime stories for adults and i was like what he's like no no i i was like that's okay whatever marketing stunt i guess he's like no no i think this is gonna be a thing he goes keep people are gonna like he's like a lot of adults they listen to things before they sleep to help them relax and help them actually like fall asleep but they're not done very well do you yeah i do sometimes i have like i'd have like a version of white noise that i sometimes listen to or i'll just listen to a podcast at fall asleep which is not the same thing but there's like a relax date eight people want a a relaxation in fact i think one of the top podcasts in the world is just like eighteen hours of sleep sounds and it's like help i listen to i listen to a family guy wanna go to bed and i just see peter like i just do that go to sleep yeah much to sleep exactly and so he's like i'm gonna do this thing that ended up being sleep stories and sleep stories were one of the things that really let calm take off in like bloated after sleep stories in fact i would say that calm is it's less about meditation it is more about the state of being common and really the number one product is the sleep stories and he they got matthew mc mcconnell to narrow this like bedtime story and he was hosting don't know you remember this in san francisco he would before to prototype this he was hosting parties in san francisco where you would go to this woman's house and you would lay down on her carpet and you would have like a pillow and they would like set the mood and then she would just talk and put you to sleep and that everybody would go to sleep and it was the most san francisco thing ever and these that was like a party it was like it was like a networking event it was like it was amazing and but you think calm is gonna have toy or you're saying the the toy is no think this is part of the same thing like adults using adults using kid products i so bedtime stories for adults that's another version of yeah you know adults using legos my family member i have family members i won't even say who they are they might be embarrassed who go to sleep to calm bedtime stories what's embarrassing with that it's awesome i don't know i don't know you you never i'm not gonna out someone so there's also like moon pals and squish have you seen these yeah i know them they're like basically giant stuffed animals but they're geared more towards adults than they are for kids and you see like you know twenty four year old girls in the bronx who like have like a you know like a moon pal that the carrier around like safety blanket funko pop is that was that what it's called what's the funko go funko is a publicly traded company to that know they they're they're like a four hundred million dollar market cap company during during covid when everybody was stuck at home and people started just spending money collecting or by crypto or do whatever funko was like over a billion dollars because they were selling it's just like any of these figurine dolls things figurine like dolls that's all it is yeah it's just like a little a little toy toy figure action figure no action i guess just toy figurine that has an oversized head and we talk that's funny we had talked about mini brands as well like the company mini brands that makes miniature i don't even like coke cans yeah they're those are in insane too another one have you ever been to build a bear dude they they kill it yeah i've taken a nephew there so bi bear is like this thing in the mall where you go build a teddy bear it's usually like you know it's four kids you know the forty percent of their revenue now comes from adults that's insane that's insane absolutely and they call it bi bear after dark they basically like open up at late hours and let adults come in and basically like you know do it as a date night activity and stuff like that it's crazy there's name there's american doll you know i don't know if you you had a sister so you would know american doll but i bet ari knows american doll or had an american doll american doll still crush it you know what american doll is no is that not barbie that something else it's different it's a doll that's maybe three foot tall it back then they would cost a hundred and fifty dollars so was a big deal and there it was sort of like gi joe but for girls and there was like an american doll student and so it looked like a little girl who is going to harvard or american doll astronaut or something like that like so if you look up american doll you'll see like it's like they it was like f but they were supposed to be more high end than a barbie and more collectible i think american doll only fans creator oh they like new new genres that's great so they so there's there's just like like even barbie by the way do you know bar you know how the barbie movie came about because like the barbie movies is not not geared towards kids right like if you've seen it it's so it's not a it's not a kids movie really it's an adult it's like geared towards adults and that this is the reason why they actually barbie the company actually created an internal movie production company to create this movie geared towards adults to help sell more dolls into this kid adult like segment and so there's those a marketing stunt for that which is kinda crazy when you think about it i didn't realize that about the barbie movie but like there's also tabletop gaming so you know those guys from churn in they've made it like big bets on tabletop gaming which is basically board games that adults play they have like exploding kittens and they have some other ones but that's other genre even mcdonald's came out with an adult happy meal i don't know if you saw this last year just a hilarious like they made a bigger box with full size fries and an adult toy and they did this last year and it was like this viral marketing stunt that went crazy because everyone was like oh dude i wanna go get one and like went viral on tiktok and stuff like that brands are really capitalizing on this so i have a few ideas i wanna pitch it pitch you i want you to tell me you can just give me a genius or idiot on this this is sort of like a mini drunk ideas episode forth alright right first one you know how you've seen the stats how millennials are just like not getting married and not having babies like it's like a lower rate than ever before yeah tom for babies so basically you give you give that twenty eight year old who's single and whatever you give a tom that's a baby that they gotta keep they gotta raise and they gotta take care of like tom i think we're pets screw we're just doing an actual human baby you gotta take care of this thing and it literally is the same level of like same same like hourly needs as a baby and let's see what you got so tom we got to her babies that's my first one so the problem with these ideas is if you would've have told me about the things that are successful now that they like this is this good to work i would have said those are all horrible ideas correct so this is like a really challenging category that's why i prep you by telling you all the ones that worked before i told you my bad ideas just to kind of like frame me for like primed you for like hey i don't know man anything's possible so do i think tom yes i think i think there there'd be legs for tom gotcha what happened to the company dude i no idea what's tom got it's a it's a japanese business yeah it's a it's based in japan yeah i i believe that a tom for babies standalone device that's gonna replicate having a baby alright that's number one number two jerry ever use connects yeah love connects you ever build a big ferris wheel no because connects were hard and i had a cousin i a cousin who's the same age as me looks like me last name por and this guy's way smarter than me and i i'm pretty sure the reason he's way smarter than me is that his dad bought connects when he was a little kid and he was just making connects all day every day after school i was playing dream cast and he was building connects guess what he does now i have a podcast he builds like self driving cars this guy is a genius and so like i'm pretty sure connects is the you know the the number one contributing factor that this guy being a genius dude listen to this connects was sold in two thousand eighteen for only twenty twenty one million dollars i know i know crazy what out of what is how is lego like a fifty billion dollar company in connects sold for twenty one million dollars like what happened here and when you were describing the lego techniques it's very similar so connects the difference was that it was more kinda like a stem kid thing where it's like science y and math where it's like you you know you have like little like rotating wheels and mode it's almost like a motor that you're creating it's like a high functioning version of legos that's how i described you by the way you're you're you're you're a high functioning version of a waco that basically you i take that as a compliment and so i think connects should just like somebody should just reboot connects target at as for adults that wanna do legos basically the guys like you the literally connects for sam part that's my next idea go ahead yeah i'm in that's a that's a no brainer i'm in so connects was acquired in two thousand nineteen and they're basically not that existence anymore because of because of a bunch of tariffs something like where they couldn't deport them but yeah i mean i think they sold a bunch through like toys r us and then toys r us restaurant went bankrupt and i think they lost a bunch of revenue there so i think just hey little bad luck you know unfortunate bounce of the ball there and i i feel like connect still is a good opportunity alright here's my next one alright what else easier rubik's cube can you do rubik's cube no i can't i cannot can you kinda wish you could yeah yeah i mean what we used to do is just take the stickers off you take the stickers off at it and then you put them all back in the right place said you could brag that you did it okay gotcha you can also bite new and it's done so what's the easiest party trick you could do like i can juggle can you do anything like that yeah if i smoke a cigarette aca smoke out my ear really i swear god yeah i've had all your ear i've had all these surgeries in my ear and so like some pipes got reroute and i used to be able to bore smoke up my ear how do we not start every podcast with that come on and goodness so we would be at four hundred thousand solving a rubik's cube cube is a close second though alright easier rubik's cube so i think rubik's cube fun idea it's kinda like a fidget spinner anyways is the way that the rubik's cube feels however too hard way too hard and we get it if you could do a rubik's cube that's fantastic that's chest where's checkers i need a checkers of rubik's cubes and so here's what i'm thinking letters on the outside and it's kinda like word word is a very fun game simple game you play every day you could build a daily have it i think somebody needs to take the concept of word but put it in the form factor of a rubik's cube where every day you get a notification on your phone or this website that posts the starting letter combination and then you gotta rotate it to make the word and it should take like five minutes it's like you know do you play the new york times mini cross word no do every day this thing's amazing it's not a fun it's sixties it's a literally like a sixty second break it's a game it's a cross crossroads are kinda fun but a real cross cross is pretty hard and time consuming and that when new york times made this mini it that thing drives like millions of dollars like it's like i don't know ten percent of new york times revenue comes from this little game app and it's mostly the new york times mini cross this thing is that absolute hit product alright i have two more candle pouring kits so another thing that is highly tactile highly satisfying leaves you with a little result a candle candle pouring is something i see a lot on tech tiktok i don't know exactly how it goes or how it works but i'm pretty sure this could be another like adult arts and crafts relaxation thing that that is accessible to many and results in you actually having something that's not just clutter and junk in your house because you could just like the candle use it melt it down and then you're done so i think a candle pouring kit company could do pretty well dude i'm in on that one because you'd wanna buy one you you'd wanna continually buy them if you got into it right yeah and candles make a ton of money like go look at the candle ml m's if you wanna know what products work go look at what ml m's work and work backwards from there so there are several multi level marketing schemes that are based around candles which tells me there's a a giant market for candles tell me one more and then i wanna blow your mind with the lego story okay i'm now seeing what i wrote here and i have no idea what this means so i'm gonna just take this as a as a blank canvas for myself relaxation puddle i don't know what i meant when i wrote this this is late last night i think what i oh i think what this is is like my kids one of the things you do with kids is you give them something called like sensory play so you buy this like box and you put in like orbeez or you put in these like gel circle things so you put your hand and it's got this cool sensation it's like it's like very cold you they're like these like balls that you can kind of like you know you know you could touch it feel but they're not like it's like slime you know slime is really popular for kids it's like all these things that are very tactile play doh and so you i think what i was thinking in here is it's very relaxing if you put your hands in this thing if you could put your whole body in this thing i think is what i was thinking it's more like those those sensory deprivation tanks that people like to do in san francisco maybe other places as well i'm not sure but something you could just go lay in and it's like a super nap is really where my head was going i'm trying to yes sand you but it's really hard when the premise is a relaxation puddle so yeah the word puddle is so underrated actually sounds great has all kinds of jokes and comment taste very meme word and i think that's what you want with any of these you want the idea to be so stupid that you get mean into popularity do you understand what saying here yeah you're good do you're gonna do it it's gonna sound ridiculous and ninety five percent of america wants to make fun of you but then that those articles go out those memes go out and then five percent of people are like no don't no i try it right like you remember when that thing happened that like guys were laying on their back and they were like sun standing their butt hole you know yeah that's the new thing totally to think that was a thing but i think there was someone behind that that was like you know while we'll get rid one everywhere thought about it overnight if i say that this is a thing i've got this friend chris who would send me so many photos of you just see his legs like as if he's that way clothes with his legs in the air and he's like just say his last name he deserves him to doing that just being healthy like cro are like this right they're intentionally ugly they're intentionally so ugly you have to talk about them and the design like stands out in a not so good way but the result of it is that you gets talked about yeah like you just gotta figure out what the fuck relaxation puddle is first just starting with the words let me tell you two crazy stories the second one is in particularly crazy and i think you're actually gonna dig it because it it it's gonna revolve around your world so i'm a lego fan i i like it legos now it's my new thing there's this website called re brick so re brick is this amazing website it was clearly started by an engineer i think his name is actually don't know what the guy's name is who started it nathan i think his name's nathan so nathan was just an engineer at some company normal job in australia he started this website that he it's actually quite complicated and what you do there there's tens of thousands of lego kits you know it's been around for a hundred years so there's probably hundreds of thousands of different types of lego kits kits you tell it what type of lego sets you have and then other designers so people who are lego fans have created directions on how to build their own creations it's called an mo my own creation and it's a whole community of people who build mo c's and he has roughly thirty thousand people who have uploaded a variety of mo c's that you can buy from ten dollars probably all the way up to a hundred dollars and what's interesting about this guy there there's so many crazy business implications here but what's interesting about this guys is a he's an engineer and the the the people who listen to this podcast there's a bunch of engineers out there there's a huge overlap of venn diagram of lego enthusiasts and this guy adds a third circle to that venn diagram of business people and so basically it had he reveals all of his stats online and you could go to his blog and you could see it he started this company i think in two thousand and ten and it was just a project i looked at linkedin he worked as a full time per he had a full time job since two thousand until two thousand twenty and he reveals every year how much page views that the website has had how many registered users it's had how many people are selling products on there so it's basically a marketplace and so in two thousand twenty three he had eleven million users create an account on his website which is wow which is huge and so if you account for let's say three percent of people buy something that's three hundred and thirty thousand people or sales who bought an mo so someone's directions building something say the average sales is about fifteen bucks that's about five million dollars in revenue that is collected and of course he gives a lot to most of it to the designer but there's people who have whole like stores on the website and it's really fascinating and his page views last year two thousand twenty three were around a hundred and sixty million paid views and if you look at his website he blogs every year and he says what his stats are how many page views he's has he has and it's a very interesting blog to read because a he's being transparent of the business and b you could see how to build like a rapid community so on his blog on and it's clearly a self built blog he's not even using wordpress built everything from scratch you'll see the comment saying i love this community i'm so into re brick like nathan you're the man like people are are are rabbit about this niche it's incredibly fascinating and this type of guy i'm just gonna stereotype him he's not a business savvy person or at least he doesn't want to be like he's not out there trying to milk this try and make as much money as possible but this type of business that he has once you get users to a passionate following like this to your website you can sell them anything and so what andrew wilkinson calls us is an airport business so once you're there well while you're here we could tell you this we could tell you that it's people are here to learn and they're ready to buy and the reason why this is fascinating is because with legos you know they cost hundreds of dollars sometimes and you wanna buy a new one every month every couple months and so the market is actually quite big to build a big business this is like a a type of company that if you wanted to be a pe guy which i don't think you should because this is like a work of art makes but if you wanted to be a pe guy and buy a business that you could milk for tons of profit and you don't actually have to do that much innovation this is one of those websites dude want a great find this is such a cool cool business yeah ten million users and by the way look at this i looked i went to top designers we gotta put this on the screen so that our three hundred and ninety nine thousand youtube subscribers can see this the chinese restaurant this thing is insane this is insane who who made this out this is so crazy this i this is insane and the technology to build this stuff is amazing because a you could just buy an mo from someone and they'll tell you what parts or kits that you need and they they'll sell them or you could there's this like crazy algorithm that they have where you upload hundreds of different kits that you have and then you click like submit and then you see like a wheels turning and it takes like sixty seconds as if it's like doing heavy like calculations and then it'll give you a huge list of hundreds or thousands of different mo c's that others have uploaded that you can create with the parts that you have and it'll say you have a hundred percent of the parts need for this or you have fifty percent of the parts here's the other fifty percent that you have you can buy them here it's really fascinating and it's quite complicated i don't imagine to build that you found like do mech this is great it's it's bad only adults doing legos adults doing legos who need custom custom made the lego like designs this is insane yeah this is cool everybody this chinese restaurant three out like two thousand pieces ten bucks for the for the mo what it's amazing and they they there's people like there's people in the forums saying that they're close to making a full time living selling their mo and so when you have a rapid base like this it's crazy fascinating to see what types of businesses you could build now this particular model is very unique to lego but you could look at what the sneaker heads have done with shoes you know like that was like considered silly a few years ago there was a small group of people right and they created marketplaces for it and but this is a perfect example of how this is executed well of these niche following and going all in on them and building them for the community and what's interesting is check this out so in year one he had a million people come to the website so near one so so it's eighty thousand people a month that's pretty good but it's it's not crazy that's pretty good his pages dues were eleven million and he started that and i think in two thousand and fifteen i said most recently jill twenty three he had so we eleven exits so we had eleven million users and a hundred and sixty million page views and you could see how slowly these types of businesses build and it would be very hard to break this company down this is they have a true moat yeah hundred percent should we help them with like a marketing slogan maybe i dude this guy this guy's this this guy's killing it man the whatever he's doing i wanna be part it but let me tell you about an navy creator let me tell you in an even crazier story this actually should be a movie so there's a website called brick link so go to brick link for me brick link was started in two in the year two thousand so one of the you know early early early first website businesses at first internet companies so brick link it originally started as brick bay brick bay the guy who started his name is dan j so you per you spelled that last name j e z e k do me a favor and type in dan j on your on your chrome and go to his personal website you see his personal website it looks like a geo city website is he dead why is is like he's dead he's dead okay so let me tell you the story so dan started he dan was a well he they didn't explicitly say this but it sort of sounded like he was a hacker type of guy and so he was kind of like a a little bit gray hat where he was a type of guy who probably like would break into like different websites and things like that that's that's the vibe that i got from him but he was fascinated fascinated with legos and so he built this website called brick bay it was called brick bay at the time because he lived in hawaii on a bay eventually he got sued by ebay they're like you can't use bae so he changed it to brick link and he was kind of like reading about him i kinda got vibes of ross ul the guy who started silk road it was one guy he was anonymous and he would blog about all the changes he was making to the website but it was under the name admin he never used his real name and it was just him and he had a handful of volunteer admins who helped him run the site he ran it like a community and what brick link does is you can buy and sell different types of legos so thing about legos is if you build the thing you don't have any more joy sometimes so you can pack it up in the boxes and you could sell it and just get a little bit of your money back and then keep going or by rare or interesting pieces and so he ran this for ten years and it became a good business however he died tragically no one online actually says how he died we don't know a lot of people suspected a drug overdose but we don't know but he was working on this website full time twenty four hours a seven days a week it was like a full time gig when he died his mother imagine like a cute lady who like bake cookies that's what his mom looks like and when he died his mom loved she loved her son and she was so passionate about the community it that he made that she was like i can't i let this community go away and so her and her husband dan stepped at took over the website but because it was just one guy running it they didn't even have the passwords they didn't even know how it was run and so they have called the web hosting site or the web hosting service and they're like hey here's what happened can you help us they gave them the passwords and they just spent three years figuring this out and try to make the community thrive again and it did and the community stepped up and they're like we gotta do this for dan and this community is too good we can't let brick brick link go away because we love buying sell legos here and so they run this business for three years and it becomes a good business now dan dies they're running it three years later a billionaire named jay kim bought it have you ever heard of jay kim no so jay kim if you click his wikipedia obviously j jay kim sounds his real name it's a jim kim jong june i don't know even know if i'm pronouncing up correctly he's a korean guy but he was famous in korea because if you google jake kim you have to type in like jay kim gaming korean billionaire jay kim was basically kinda like the marcus pink mark pink of korea so he in the nineties he's was early in the internet and he created games and he became the biggest gaming company in korea then he was a billionaire so he starts this family holding company where he buys a bunch of interesting companies and brick link was one of the companies that he loved another one now this is where kinda comes into your your world he says at the time of his death he was the third wealthiest person in all of korea yeah he's a big deal he's a big deal but jay kim he was like a steward for this website so they base they didn't change much but one of the reasons why he bought it and one of the things that makes this interesting and i'll read this excerpt from from basically dan the original brick link owner's mom wrote this beautiful tribute so if you go to dan j dot com wrote this amazing tribute where they show pictures of dan and him growing up and working on brick link so she wrote this amazing thing and i'll read part of it and she said not long before he died he developed an international monetary exchange engine called brick link that allowed sellers almost anywhere in the world to sell in their own currency and their customers could buy in their own currency as well and every two hours the system that he that dan built it would update and so you can buy cross country and or across the world and your currency would automatically be updated and so everyone was getting a fair shape he built that in two thousand and ten which is pretty fascinating and jay kim also owns a bit stand have you heard a bit stand yeah crypto exchange right one of the largest crypto exchanges in the world and so the reason why this guy dan and this whole story is fascinating is there's actually some weird crypto implications here where you see this overlap of like wow what this guy dan was doing is actually like in the same world of this this sole crypto thing and he was pretty early to it and these lego fans and if you go to brick link you'd see the comments they're all similar it's all a similar type of people and this business brick link it's fascinating and oddly jay kim also died under mysterious circumstances in his fifties in hawaii where dan died and so there's a bunch of like weird things going on with the story but brick link is a very fascinating company and most recently jay kim after he died lego the company bought the website and they openly said we bought this website because we wanna carry on this tradition we don't want anyone messing with it we don't intend to do too much with it we just wanna keep it going because this is for the people wow that's pretty cool very fascinating on on this guy's website on this guy's website it says here's a quote from him about what he wants to do after he there's a subject there's a post on the forum that said i was called afterlife question mark who jay kim or or dan dan dan you know goes after i die here and go to heaven this is how i imagine it to be a place where there's infinite no amount of bricks and an infinite amount of time to build them with to build with them there would be all kinds of bricks for all themes so that i could get so that when i got bored of building a castle i could move on to a town or a pirate chip chip there would be lots and lots of other lego man x to share ideas and build with is that it's possible right so great and if you read this guy dan it it both dan and nathan from the other website they use these just like what what was the name dread pirates what what's the silk road guy yeah whatever they they it's a marketplace but it's a weird movement and it's a weird diary and it's like a cult and there's a very particular leader and he is leading the charge it's knew his name his he was just called admin on admin he was just admin no one they they kinda knew it was dan but he never like revealed his name and it was just oh admins doing this and it's just this weird like it all stems from like you know remember like the phone freaks like people who would like pack into pay phones and then there was the internet and they were doing things like that now there's crypto like it's just weird chain where it's actually all quite similar it's just weird underground community and so as a business person i see these i see these things and i'm like what other products cost a lot of money have a passionate nerdy following and where you can build a large audience and then eventually sell them every everything and lego fits that perfectly i think there's a few others you you've named a few but it's it's it was actually challenging for me to find other things that we're at like this but like sneaker heads are kinda one of them but there's it's just really fascinating how how big i think these businesses can be even though they appear quite niche oh dude forgot thrill of the shell so first of all the thrill of the sc is one of the chefs kiss best inventions we've had and unlike the gentleman's agreement which we kinda stole from somebody else the thrill of the sc is actually an original but i have a different thing i wanna try today are you down for it yes the throw show by the way came up literally thirty seconds before we hit record a few weeks ago and we said how do we promote interesting stuff and you were like well we gotta tell them valuable content and then hopefully they'll buy whatever we're selling just call it the throw the show so congratulations let's hear here yeah so that so that was good but now i wanna try something different have you ever read this thing that is like this that through the famous hemingway story i'm sure you have because you're a copywriter guy which is the six word story do you know this about the guy outside holding the the poster board like the baker i know if it's that exactly but basically there was a challenge which was tell it was a six word story contest so it was how do you tell a story in six only only you only have six words and the the the lore is that they told us to earn a hemingway anyway and he came up with the six words jordan and he won which was for sale baby shoes never worn six words tells a tells a deep story hits you in the emotions there's another story like that where there's a homeless guy sitting outside and he says like i'm blind please help and a a famous copywriter right so he goes let me help you and he goes it's spring outside or it's springtime time and then i'm blind please help and so i have a six word challenge six word thrill of the show that i'm i'm gonna hit you with alright so i'm gonna do my hemingway way i'm gonna do this whole ad in six words there we go business for sale owner never hired and it's about this business it's a story about a business that failed and it's up for sale now and in why because the owner never hired he tried to do it all himself it just never made the key hires they needed to scale the business because he didn't go to support shepherd dot com and find amazing talent overseas to hire at a low cost five times less than the united states boom how was my story that was beautiful that was beautiful too the hemingway way one was quite good too that i'm still thinking about that one what is it what business shouldn't have put hemingway before my one that i made up one minute ago both would've have done the all time best against mine what was it what was the line business for sale owner never hired for sale just like the shoes for sale business for sale owner never hired i thought it was good support shepherd dot com that's the that's the shi the thrill was a beautiful line there we go back to the episode you know the other one that's most like this is fan fiction so watt pad reminds me a lot of this where watt pad and there's also another one that's like some wiki it's like a wiki looks like a wikipedia but fandom fan yeah i think phantom like bought them or something like that but there's another one that's just straight the wikipedia part of it but fan fiction so and people get super super super passionate about harry potter and about you know different books and then they kinda spin out their own their own world right like a a mo net which was started by that guy ammunition sparks and you know or spat i don't know i don't know how he say his last name they built such a huge huge website just around fans of harry potter it was very much like you know brick link or whatever and on that i remember i used to go on there and read people because we'd be waiting for the last book to come out and people would write their own versions of that last book and they would you you know you would just read like a full length book that somebody just wrote in their spare time for fun and that led to some big things like you know fifty shades of gray came out of a fan fiction post just like that like it was written originally as a fan fiction post around twilight and so fan fiction and a few people who were surprised that watt pad was giving like hundreds of millions of visitors every month like one of the most popular websites in the world i think they sold for six hundred million dollars to a korean company recently two years ago and weren't making any money but later they weren't making much money but but the the passion in the the usage was there it was off the charts and then you know you don't have to do it much marketing because the people who are passionate about it are gonna search the internet for every nook and cra to find you know other people like who are as fan about it as them so there's a few attributes here that i i i'm just thinking about at the top of my head so attribute number one is they seem like jokes at first so like it's kinda silly like almost embarrassing like what do you do for living oh i run a lego blog like it seems silly when you talk about it at first but if there's enough people it's it could be pretty great the second thing is i actually think i think these types of companies you shouldn't build quickly these are slow businesses where you don't wanna get too big too fast otherwise the nerds the passionate ones will be like oh this is lame this is too big too mainstream getting commercial but number three is if you do it right they have huge mo and they're very very hard to kill people get very loyal to them but just like actually new york times cooking actually had this a few years ago so new york times cooking is a similar community like those passionate fans they had a revolt because in their facebook group someone made a change an the admin made a change and they revolt i don't know if you remember this about two or three years ago they had sixty thousand people in the new york times cooking they changed something where like you had to get your post approved at as opposed to posting on your own a change like that people revolt it and so these communities you're basically a steward of the people you're not a you're not you're not all the time a dictator you have to be very you have to your your fans are temperamental and so there's pros and cons of these sets of companies but i do think they're very very valuable because how hard they can be to ruin the do you think not not to be self serving but just real real discussion do you think we can kinda do this i i kinda think that we have the making of doing something like this but we also might effort it up by trying to yes grow it too fast so for example one of the best tests i i've ever talking to ben once and one of the best tests for will somebody like m is this experience do ever go to a restaurant and then you can't help it but your brain is like trying to calculate the like how much is this restaurant making like you basically start counting the tables and then you count you know you you count the tables you figure oh this many bills per hour what's our bill our bills this much okay average ticket is this and you end up with like what's the eb of this restaurant and that if you're like that you're probably gonna like this podcast it it's very high like you know overlap but being like that is weird right that's not a normal way that people are most of people will just go to the restaurant they look at the menu they order the food and if you're sitting now with four other the people no one else outside that table is gonna nerd out with you like look how packed this place is like wow how much you think of one of these servers is per hour right and look up the meal like you know what i mean no one you're gonna do out with that but no one's big dude shut the fuck up and just eat your chicken palm exactly and so in the same way that most of lego people if they went to school cannot find somebody as or they go to in this adult one you go to work you're not gonna find people who are trying to build the this two thousand piece chinese restaurant that they bought the blueprint for over for ten dollars like you're not gonna find your people there and so you find your people elsewhere you find it on brick brick link you find it on brick or whatever i think for us it's the same thing that person who's at that dinner the six people that at the dinner with you for your family your friends they might not wanna door out about it but you find us and the community people that like this and you're like these are all people who wanna know the of the restaurant and so it becomes this like glue and you find your people and i think i've have been tempted in the past to try to grow this faster and the things you do to grow it faster are sort of like d diluted you absolutely sell out a little you sell out a little right like it's the cri youtube thumbnail face it's the you know it's the talking about a topic that might not be the thing you would actually wanna door out about like i like that this episode is basically ninety percent us talking out about these like niche lego websites versus things that might be more mainstream you know talk about the super bowl next week or whatever but it will attract the right people i i thought the super bowl was in november i didn't even know that but yeah i this that's news to me so okay that's one thing the second is like a business sauce so somebody said this and i thought was really good they go if you wanna build like truly a truly strong business build like a reverse funnel i was oh that's interesting so like i always think of every business as a funnel but i always think about it from top to bottom what do you mean audience first yeah top of the funnel is people who don't know you they they they come to your web site for the first time they hear your podcast for the first time they hear about your put product for the first time and that's like you know they become aware of you and then they might get interested then they might actually sign up as a user then they might sign up for the paid account and the paid account is always at the bottom and i always just thought of a funnel as top to bottom and what this person was saying was they're go yeah you actually want the reverse you wanna build as a reverse funnel meaning you wanna find like the ten people who are most interested and passionate about what you're doing to where you know you these are your extreme hardcore users who absolutely love that you're doing this and they will use it every day and give you feedback and they'll annoy you with their feedback they'll tell all their friends their friends won't even listen it doesn't matter and they're your power power users and then you sort of go one rung up and you go to like the next hundred people who care a lot for sure but less than those ten who are like really nuts and you go to the thousand people ten thousand people a hundred thousand and you you stack the funnel from the bottoms up is a way to think about building an enduring product because you're really gonna find the people who need it the most who love it the most they're gonna give you the best feedback to give you to get the product to be you know better and you're gonna find you know the people who love it versus everybody else who's kinda like oh that's cool and and i thought oh that's actually a good principle too when it comes to how to build something i don't know when you built hemp did did you did you do that yeah for sure yes did you think about who the first let's say ten to twenty people should be how did you decide that so at first i was like let me figure out who wants this most but then i i and i had ideas as to who that would and then what i found was i was like wow there's a lot of entrepreneurs in tennessee iowa idaho delaware some of these forgotten areas that aren't on the coast and i'm shocked to how lonely they are and how much they need this let's go get more of those people and so that's what we did is i didn't i thought it was gonna be like cool new york or san francisco people and turns out it was cool kentucky guys too but like i just didn't even they weren't even part of my like weren't even part of my v vernacular i wouldn't even have thought about them and so that's what we did i think with this podcast i think it's good that you and i have other businesses that a pay us money and b can grow faster because there's been very there's been it's been very tempting to try to do things that are ina but we know they will get more views and actually we've done a good job of sticking to like being authentic but this is the this is a very that was a really good point of yours is that this podcast as well as a handful of other ones they're like these nerdy things that a small group of people are really passionate about like for example did you see the meetups that people were doing for m mfa i was just about to bring that up that's that's an example the test dude do you know they're still meeting like they're they're still meeting that's exactly so we thought i guess the first mind blowing thing was oh me and sam say we're gonna go to someplace to do a live show wow we could feel like you know a thousand to two thousand people in a in a whatever of a theater to to come watch us and it's a ton of work what's it's ton work and we're both just like alright let's not really do this i don't toronto sure and and you know cool we had the moment where it was felt good but like i don't know if that's what we wanna do on an ongoing basis and then somebody came to us i forget your name i thought about you rachel rachel river from river and she's was like hey our product does this she's like our product is for creators who have a community let your community meet up without you and i was like keyword word without you love it and i was like i actually that kinda makes sense because again you know while it feels good to maybe be like you know the center of retention doesn't really feel good and also that's not actually what makes something really valuable but what we'd rather do is use our content as the magnet as a honey pot to bring in the cool guy from kentucky and the cool girl from illinois who they all do the restaurant thing where they start calculating restaurant revenues when they walk into restaurant and get them together because they're gonna hit it off but it'd be hard for them to find each other and so if all we serve us as is basically the finding function for those people to meet and what's cool is that they did the first meetup up but then now they've just been meeting on a monthly basis that tells me that we did something right i don't know we didn't intend to do that to be very clear like that was not no none of this was intentional but that that means something went right i face facetime a few of them like they was like hey we're doing this thing i was like i call facetime and just say hi and there was people and by the way we we have like there's no like monetary thing i think it's completely free if you google m and then river meetup up you'll see like the landing page i talked to people they're were like yeah i drove six hours to come to this one because i'm looking for a husband or a wife like i wanna meet someone who has these similar values that for some reason m is a proxy for and so i thought that was like super fascinating and they told me they go oh we're still actually doing monthly meetings so we just wanna hang out with other do like us and i thought that was awesome by the way our our what i my tagline for people that will like this is just business nerds with a sense of humor that's the whole thing if you're a business meaning like you do business but you also in addition to the business you run you actually kinda nerd out about more business stuff you can't can't really get enough it doesn't feel like work to you to think about business or to read about businesses or learn more business stuff and then with a sense of humor because there's probably people that are you know more experience in us that share more tactical stuff that are you know whatever they're smarter better they're more to the point but i think the one thing we do is we try to we have a lot of fun while we do this and that that rubs off and so that's the the capture of like who is the audience for us so we just d out on like niche niche passionate things i think that this lego shit is crazy fascinating you'll have to go to the dan j site dan j dot com just to look at this and maybe you guys will do out over over this like i did and by the way if you made it this far into the pod you're definitely one of these nerds just go ahead this is my one sellout go ahead and click subscribe on the youtube page because you made it this far and you could actually make fun of us in the comments or let us know what you think about this niche stuff i have one more quick one that's like kind of in the theme of kids stuff games toys have you seen a thing called powell world i know you're not a gamer but did you know about this no what is powell world how world is currently like the most popular pc game in the world out of anywhere tell me what steve i sit on i don't understand exactly what steam is steam is like an app store but for computers the company that makes counter strike they in order to let people come download the new version of counter i could buy it they created steam it's like a store to sell counters you know sell counter but it also sold all the other games right so now anybody can list their thing there but i can't do it on apple well no because you're playing on a you know a razor pc or something like that got it so what do you need to the apple app store right that's not gonna work so it's the apple app store but for computer games i'm huge by the way like multi billion dollar product so the number one game on steam right now is powell world powell world in like seven days has done two hundred million in revenue why when games hit they hit like none other and by the way this thing was made like on a ten thousand dollar budget so it was like a very very low game what's interesting about this right so the game is basically the game to me the reason i wanna bring this up not because i i i'm don't i'm not even playing the game i was it's not like you play games like we have a lot to talk about here but i do think it's an example of the mid wit meme strikes again and this is basically that the best ideas the absolute best ideas are simple and they're not just simple they're simple to the point of sounding dumb okay so simple to the point of sounding dumb what does that mean so to me this is let's see simple to the point of sounding dumb is snapchat the next big social app it wasn't started as this like grand intellectual theory on the future of of communication it was like what if you could send someone a picture that would like disappear in ten seconds nude it's like college nude right and people are like what would you do with that i don't know stupid shit why stupid shit because it's gonna disappear in ten seconds so i have no no filter right and then after the fact it becomes this thing that people intellectual and they're like well see the thing is that you know imp is actually the greatest form of permanent like what what are you talking about and and people start to get intellectual about it but that's not where the best ideas come from the best ideas come from really really simple things that can be described in just a couple words words powell world if you go look at this game so oh what's the game the game is pokemon with guns it's like what it's like yes and then lu the ceo he he says that he goes i'm not a visionary i i don't know how to do that i just try to make whatever people want and i knew that pokemon you he didn't say poke because he don't wanna get sued but he's like yeah i had this idea of like you know you could run around and capture these little monsters but then we added guns because you know americans love to shoot things this insane and that was like the the core idea and he was like they're like why do you know what was the decision to do this art style he's like oh i didn't even wanna do that actually i wanted to do this like cool three d thing but i didn't even know that to do that you have to have like an animation rig and all this stuff it's like so i made one and i was like god that was hard i there's no way we could do this with like ten thousand characters like impossible he's like so we had this artist that we had rejected and then we like hired her later and they're like oh they're like you know what do you tell her to he's like i don't know like whatever our programmer could make like that was her mandate they're like what was her budget he's like i don't had like ten thousand dollars but we didn't really set a budget he's like you know i guess if we needed it more i would've have probably just kinda and borrow some more and they're like tell us about the developers on your team he's like one of my developers as a guy i at like at a convenience store this kid he's like a teenager like he told me he could coach i told him to come by and you he he works on the game he's pretty critical for the game so the founder has written this like really amazing blog posts where he like explains everything that you're talking about and he's like he's kinda he's like a shit head in the best possible way and he's like he basically says he goes this game shouldn't even exist it's the of proper game development and he says he goes we had no budget no same company would ever start developing a game without a budget but pocket pair which is the developer is not a same company and he just talked about so i start asking myself what's the budget when the balance of our bank account reached zero we could always just borrow money or release money just before the company went bankrupt had about two years of runway and i decided just to keep working without stressing about budget because all i was worried about was getting the game down as fast as possible and he's like quite not like a corporate ceo this is like pretty awesome he's in japan is the japanese guy yeah it's a japanese game he basically made some money in crypto and then took the crypto money and was like alright i'm a start a game studio with this so even though he kinda wasn't like you know a equipped to do that like right now on steam it's the number one game that right now as we're recording this there was over one million people concurrently playing the game saying in this second like the highest was two million at a time we're playing the game just concurrently it's the number one more than dota more than counter more than the pub g more than all of them he was like this one lady applied but i didn't think her designs were that good so i rejected her but then she kept three months later she sent me a d dm and i was so amazed that she was bold enough after i rejected her to keep messaging me so we hired her it like like it just has like story up the story of like that doesn't make sense so let's do it but that the me the bit with me where it's like you know the the jedi kinda think the same thing right like just like make the game as fast as possible right we're like you know if you're right out of money just try to get some more you what should you make it what if pokemon had guns that'd would be cool alright it's like versus people who are like you know trying to over overly intellectual and over analyze everything and i just see this trend over and over and over here and i i i truly believe i didn't tell you about the mid midway thing i'm trying to do no what i i truly believe this mid wit meme explains so much of my own life and like i wanna see it every day as a reminder to don't overthink it just keep it simple and just what's the obvious answer and what's the obvious answer is like it's always there but it gets fog up by my own stupidity trying to overly over architect things or like wanna be an intellectual and so george mac our friend the other george is awesome yeah he's a great dude very interesting thinker and so he this idea for a like to do a super glossy like coffee table book high end but of just like a hundred mid wit memes and i heard this and i was like that's genius i can't wait and so i messaged him and then like months later i was like two we'll happened in the book he's like oh i didn't wanna do it because you know you know i was gonna have to do three hundred sixty five is the resulting thing was three sixty five is like one a day three sixty five mid midway means he's like then if i get to three hundred sixty five and i thought well the you know the cost of this might be a little i'm sure if i'm gonna be able to make my money back but then know he's like really a best bestselling book is something that has these and i went studied all the best bestselling selling books and i i learned all these commonalities between atomic habits and this and this is this and i just sent him the midwest me back after his like thousand word like whatsapp message and i was like make the book it'll be fun right like it's obvious i just make the just do it it'll be fun who cares like you don't have to do all these things you might lose a little bit of money it's okay right like but people hold something cool will come with this it's it's no big deal and so i am trying to convince him to do this to to do this book with me i'm like let's just make this book it'll take us like two weeks and it will be fun and like anybody who actually buys this thing is gonna be the exact type person i want my life just do it dude it on your own i'm looking for an used to do a project george because i really like him and also this was his idea i don't wanna steal his idea wanna convince him to do this with me if it if he really refuses i'm gonna say can i do this myself and myself it's monday i think this episode goes live on wednesday i forget when but whenever it goes live give him he has seven days if this doesn't get actually he's seven that george mack his eyes his twitter handle george on george mac mac just tweet him at just say do it and he he he's gonna have to figure out why everybody's treating do it adam and hey i'm sure he will eventually put two two together and know this is what i'm this is why he needs to do it i i enjoyed this episode what do you think yeah this is fun i enjoyed do out over this stuff i had a great time do we wrap here is that the pod that's the i feel like i learned something today yeah and i had a great time that's the that's the mid wit me but preparing these things i'm like white gets views what with what will what will make more money and what will be more fun alright that's a pod i feel like i could rule the world i know i could be what i want to put at all in it like a days off on a travel never looking back