#50 - Digital Tithing, Influencer Based Cloud Kitchens & Uber Driver Revenue Streams with Stu Iverson

alright we're here sam nope that's not sam that's too wow please tell the people who is too stu is a friend of the hustle i actually met sam through a mutual mentor chris red shout out chris red last mile and trans media capital and you work out of here i do work out of here it's incredible man i was working out a home and so is my partner and for the people that know me on the phone about twelve hours a day most of my things are just broker deals and she kicked me out right so here i am sam took in one of the refugees like you guys talked about last time that's me yeah and we after the last episode you were you were listening in and normally after every episode we're like how was it to the people ever kinda came room and it's usually like good yeah i liked it and you were like it was good but here's three things i think you guys could do better and i was like nice who's is this guy no one likes the yes man yeah no one likes yes man especially if you're trying to make something great you always wanna nobody also likes a hate her so you you need a honest person you know hundred percent and so you were honest i like that and then we start talking about i don't know how we start talking about ideas we just bumped into each other start immediately jamming on some ideas and i was like hold on this should have been recorded come by next week let's do this and also sam with sam gone we gotta say he's with the gary v podcast and you're stuck with me so i don't know who's winning on that one i'm winning dude i i'm winning i'm not trying to be on one of those instagram posts where it starts out with his signature on the screen oh is autograph the start i will say this office now compared to last week we gotta say henry put in a ton work this office looks a thousand times better than gary vs podcast out henry what do you have twitter handle oh yeah henry billings spot henry billing five shots turning the studios is incredible for everyone that's just listening at home what the studio used to look like is if close your eyes and imagine two wealthy guys went on amazon and they searched by highest price for comfortable chair and they bought it they found right red chair and they found a broom closet and put it in there with some of their books and now it legit it looks like a legitimate studio now studio yeah there's like the sound proofing shit on the walls there's posters behind us looks like a a very like prestigious looking book that just says sam glasses it's like it's like you died and we have a tribute here so it's out to sam come back safe so sam did the garvey podcast annie did pumps podcast if you don't a pump you're you're not in the crypto world this guy who's he's always talking about bitcoin so sam on tour right now doing a couple of other things they did a meetup up of listeners and trend subscribers in new york i saw it was awesome they're popping off did you see the feedback from that i saw the feedback more importantly i saw the video was like yeah nice airbnb like yeah you guys went all up for this help fix the business around here yeah exactly like we're spending now we're spending does that was cool it was really incredible i think what i love about the hustle and what you guys are building here is the engaged passionate community yes it's the only way to build something successful is to be surrounded by people like yourselves and everyone that was there was saying hey it's not like you just go somewhere shake hands share business card it's like businesses are coming off the back end of that right people are actually starting shit and you know i would say two i'll give you two principles that that these stories tell me about number one most in in the most important startup up command is is you either have a thousand people who love you than a million people who long just kinda like you who you know who could forget about you if two weeks went by and what i love about podcast even though we have these really aggressive growth goals i know we already did the hard part that we have thousands of people who just love this podcast this is my favorite podcast give me more and that's pretty good but take that to your own business it's easy to be like oh it's only a hundred it's only a thousand it's only ten thousand customers right now but the real question is do they love you because if they love you you have a very high chance of getting the next ten thousand next hundred thousand people to feel the same way every great brand that we've seen especially in the d space customer centric it's at the heart of what they're doing i don't know if you saw yesterday mo was saying about at the start twenty four seven he was on the phones in the emails responding to you think personally yeah he's an animal it's a nine hundred million dollar visit and he brought this up when i did the interview with them he goes i forgot who we just mentioned like whatever the big old spice like the big deodorant owner and brands they was growing up against he goes they don't know who their customers their customers target target buys their shit and puts it on the shelf if they wanted to get in touch with the people who love their product they wouldn't even have their email address they don't have their connection and he so he realized early on with you know he was doing d before d was the mu it was just called e commerce back then yep and it wasn't super sexy to be doing but he was doing you know did the owner sales and he realized hey i have this relationship directly with the customer i could talk to them they could talk to me i could send them more products and say hey try this out this better i can write them a thank you note that sort of thing and i that was the underrated at the time the big difference is if you go to boys and you ask him who your customers he's gonna give you a specific example and if you go to other competitors they're gonna show you a slide demographics says oh this is sarah the shopper right yeah sarah the shopper is between the ages of fifteen and fifty right and then all the marketing guys were nba sort of nod and cloud exactly yeah customer centric but again happy to be here love what you guys are doing yeah we're gonna get do a couple ideas the second principle that i think is really important so i just bumped into stew just doing the podcast and i would say two two things come from this there's this phrase proximity is power shout out tony robbins if you don't know any better and you wanna build your network you wanna be around more successful people you wanna be more successful yourself one of the best things you can do is just get near them like was just in the office you were in the office and boom connection made that's what happened with mike brown the kind of guy who was on the podcast earlier who does oil and gas in texas we're just here we bump into each other i moved to san francisco on a la just for that i was like i just better go we're getting the mix i was in australia i was as far as you could be from san francisco no i was just there on a different venture that's for the commonwealth yeah from canada so a similar story if you don't mind me yeah go it before what i'm doing now i helped found this company called factory and then let it at the end and it was literally we were a handful of guys between stock calm new york and calgary and all we wanted to do was not just reading books about how success has made but meet them mh we wanted to get where people solving the biggest challenges in the world and actually come here so we moved use the field of dreams approach said if we build that they will come went on craigslist found the biggest house we could find put her money together got it shout out seven eleven scott street right and is the factory that c living c working space it was anything and everything you could call dude i heard so much about this that's us but all it was was a network of thought leaders entrepreneurs executives where we put on everything from workshops talks dinners all we cared about was having the best people in the world come house yeah to tell us what is making you different what is making you tick how are you building products right because if you're reading books which is fantastic i do a lot of it i know you do you're gonna say hey product is everything now marketing is everything customer centric is everything but really you have to go there find out for every industry for every vertical for every product what makes it different right and who are the entrepreneurs that actually making it happen yeah and just get around them like you don't have to you don't even have to figure up step two just get around it it's the fastest path to you know sort of improving your odds of success is get really close literally proximity getting nearby other successful people work out of their office hang out with them go to a car working space whatever it is get around successful people even though there's a lot of people in this podcast i imagine that are probably living in like the rural states rural canada yep you know like we were cold emailing works yep like anyone that cold emails me i respond i know you guys are the exact same way even all these executives it's been really big on twitter how fast the response time was it's like if you have a clear concise message and you either a one mentorship you wanna ask a question or you wanna give a piece of feedback they will respond right and how not to do it is just hey can i get some some of your time hey i'm sean u love you get can i have a third thirty minutes or an hour of your time or can i get a coffee that's the worst way to do it a hundred percent best way to do it is hey i'm sean i'm whatever twenty two years old i'm from this place i'm doing this interesting thing or i really wanna do this interesting thing mh you i really appreciate the things you're doing i've i've shared out blog posts i've i've yeah told my friends about your podcast would you take a look at my slide deck would you play around my product and give me two bullet points of what you think i could be doing better hey i'm gonna be in your city and you know the next event you guys do i will organize it for you you tell them you're doing something interesting be humble about it and and then make it clear and simple a lightweight ask don't ask for time don't ask for coffee how many generic in males are you getting a week a hundred on a daily basis this is kinda how i measure the success of the podcast on a daily basis i get thirty to forty inbound new messages from people mh and that's across email linkedin and twitter dms linkedin i get to like three months later twenty an email i check every morning it's about thirty or forty unique people doing that not a huge number but for me that's like the best part of my day is that wake up alright who reached out who said that you know they like something from this they're doing something interesting they wanna work together i'd invested now in two companies from the out listeners like in conversations with several others and so this has been a big deal for me wow what set them apart so the first guy i think some people might have heard him on the live show he was super credible entrepreneur so he was like yeah i you know i currently you know right now i run this division of the self driving department at uber yep and i'm leaving to start my own self driving car company and here's what i'm doing differently than everybody else wow so i was like okay to get to that position at uber you gotta be pretty legit you have a unique insight that you can ex you can tell me very clearly and then the third thing was like as i probe the story just got better as i got to know him i was like more impressed yes as i saw what you had done more impressed and i was like okay here here's you invested yeah k how long did it go from email to close so we met we emailed we met for lunch which is an hour by the end of the lunch i was like i gonna work for this like i was and which is my like ultimate sign if i should invest and then i went and checked out their prototype like got in the car and that was an hour and then the last thing i did was i brought my former c cofounder cto from be who's who's with me right now at twitch and i said hey need you to assess this from a technical point of view and so he went and met the guys you know said a bunch of words i didn't understand and walked away being like i'm also gonna invest and i was like great so that my due diligence so i would say four individual hours over the course of about two weeks wow that's like cdc first round i think was first round came out and said that if they look back ten years ago it took them nine weeks to close and if they look out it's taking them nine days yeah as a if you're an angel you really need to make decisions within two meetings that's my my yeah the first meeting you need to be able to rule out if it's a if it's a no mh and if it's a yes you need to be really clear what that second meeting needs to be yep and then you could do your own research outside of that to check out the market talk to a couple competitors talk to some customers whatever you need to do to get comfortable but like speed is when you don't have pe agree and you don't have more capital than anyone else speed is your best asset i agree because everyone's gonna say that they can help and a smart entrepreneur knows like hey you're not gonna help that much yep and b everybody says they help so how can i tell who's actually super helpful until you have a great track record then you're like okay this person was a part of these great successes already i agree with you fully just to go on that do you mind if i plug something really quick do it i'm gonna actually i'm gonna plug the hustle okay so going into talking about investing how you move forward what's that first step did you read the trend to port this week yeah i saw they were like i'm gonna invest they're gonna invest some money into startup it came out of the community a hundred percent if we think about and you talked to sam a lot about it over the last four years when he got the deal flow we heard of those first ideas that were coming out that are now billion dollar businesses that he completely missed or that he could have helped earlier on and help them get to where they are now much earlier right it's incredible do you know of any of those examples i you might not because it's sam's i i know a a couple of them i don't know if i should share share okay but there's some big ones out there and so i know these guys have been talking about it for it's like how do we help the community like how do we be that catalyst so now it's not just for trans subscribers either it's like obviously shouts out to trends we want you to get on there and get those nice ideas right but for anyone listening i want you to email henry actually right henry b at the hustle dot c your bit best business idea and if it is chosen we'll give you a thousand dollars henry is the thousand dollars we'll also find any resources that you possibly need to help this thing scale that's pretty good alright i like it it's like did you read the atomic habits i've read about a third of it so far so what really stuck out what these guys are doing great here and on what i want kind of every entrepreneur to hit on is understanding the difference between motion and action every entrepreneur thinks they're in action but legitimately they're talk about the idea talking about you with the idea tweeting about the idea but how are you taking that forward mh and so the big thing here it's like i wanna help you and trends and you wanna help them go from promotion to getting into action and if it's a thousand dollars the it's gonna be that catalyst that's what makes sense what's a difference motion action okay motion talking about it thinking you're not actually doing anything but action is what action is putting up that first page calling customers actually go try to sell the same rapid prototyping it like putting it into action like not blaming anyone but legitimately putting it into action to try to turn this into a real business so use this as your excuse obviously the thousand bucks not gonna make or break your situation but just treat it as the catalyst to to take the thing that's been in the back of your mind and bring it to the forefront takes some action on it wanna see all the ideas and as a trans community we will all vote on them well i like it and we're gonna we're gonna also follow track and show the community the progression of the company themselves that are in cool okay let's take a quick break and let me ask you a quick question when did noah build the ark after the rain after the flood no before the rain so as an entrepreneur quiet light brokers wants to remind you to prepare before you wanna sell your business you don't just sell it right when you want to you plan your exit for six figure seven figures or eight figures quietly brokerage is a group of trusted advisors that can help you not just survive the tides but exit on your own terms for the price you want at the time you want to the buyer that you want and you know as you chart your way towards an exit you gotta first start by understanding the value of your business if you want to see a twenty five point checklist to see how well your business scores across the four pillars that they have seen drive value when they for all the sales that they've seen in their portfolio you can find that checklist at quiet light brokerage dot com slash my first million that's quiet light brokerage dot com slash my first million check out the free assessment see how your business scores if you want you can get a free consultation for your business as well but no pressure no gimmicks no sales pitches you know quite light as an entrepreneur led organization the founders have built and soul business bought businesses before themselves they're not just you know sort of quick fly by the night brokers and they advise you to use the best data to help business owners like you reach your financial goals so grab the free guide and it's over at quiet light brokerage dot com slash my first million support the pod go check them out okay we got some topics that we wanted to talk about so what do you wanna start so let's do a couple of the ideas so let's scroll down we're gonna skip this one let's do a couple of the ideas that that we were chatting about last time what are some of the ideas that are interesting to you well last week when i was sitting in you guys mentioned that religion overall is declining and i didn't think that was right and so i looked at the numbers and actually there's sixty six million people coming and i'm just gonna speak towards christianity sure sixty six million new christians every single year right people being born into it people converting and so on with only twenty six million people leaving the church which means forty million new met met that positive three point three billion by twenty fifty right which is pretty incredible and i don't know on instagram if anyone that's listening to the podcast follows but there's a lot of actual christian entrepreneurs yes and christian influencers so you have people like carl lance rich wi junior food church even let me ask are you a religious guy or are you interested in this from a just a curiosity and business point of view both both okay so i like i'm part of a men's group like a men's christian group and it's interesting and like kinda diving into the idea itself a lot of my friends have kids that are growing up every single way that the church traditionally engages with this younger this younger demographic is outdated right read the bible the bible you know listen to me talk but sit down and listen exactly there it there's no way right now there's no media company coming out there's there's really nothing out there for new age consumers gen z millennials to actually engage with the church right so we're thinking this is not like this is an area where there's forty million people every single year joining that's a pretty fantastic growth right billions of built in customers and by twenty fifty obviously they're getting born right now for the most or their people like us it's like how are they gonna engage with the church itself there's there's only a handful of companies that are somewhat looking into this but if we look at even the way that culture is trending look at kanye west last album yeah legitimately a gospel album look at some of the brands that are really taking off right now if fear of god jerry lorenzo right a christian backed fashion company right but there's only a handful of them the opportunity is massive to create either a media company or you know you could be selling books you could with it might be to engage with those younger consumers so i got a couple ideas so someone in someone from the community like you said somebody who's taken action he messaged me he said give me three months mh so give me three months what okay i three months and he sent me a link and he he and and not you i he's okay with me sharing this i'll ask him afterwards we could bleep this whole thing out otherwise but he said give me three months and i'm gonna show you that i can get this business off the ground i'm gonna on your show wow and he goes what is i what's the business he goes tit wow so he goes digital tit so basically let's give it an algae v for churches so he goes love is this company called push pay that is currently processing four billion dollars a year of digital donations inside a church so instead of passing the hat around mh they pass i don't know if the qr code around or whatever it is it's like yeah you can donate to the church through through and app and ty is another one so push bay four point two billion pro that's their processed amount they took ninety eight million wow so this is a very simple fintech company to build distribution you can tell how you would read it to the customers through the churches themselves who have a high incentive because you know if you're a church you need to ask for money and then you grow or you don't ask for money and then you shrink and potentially close even if we think about this from a church's perspective as well it'll help them with all their accounting right every week every sunday set today whenever you're going to church they're accepting cash right someone has to sit down and like sit down you know is this tit thing money is this for something else so just the accounting of it imagine how much more sense that'll be they said fifteen percent i was looking into a little bit fifteen percent of all donations now and the churches is digital but i bet that that's so i bet that that's already you know you know five fold increase from where it was a few years ago and i bet it's gonna go further i think it gets to thirty forty percent over time and and so this is just churches in you know just one faith so there's a you can copy an existing model take it to another faith you could just compete against these so let's say tie thing is one let's say you know surface area where you might go forward what's another well just going on that that one point right there what is really interesting is did you see bird come out with payments this week yes do you think bird is gonna to get they're gonna have bird payments yeah at the front of all of our churches exactly about i don't i don't think i think bird is in the sort of last minute hail mary thing yeah okay okay well interesting what is another one the biggest one to me just comes down to engagement right you already have a a passionate community of young people that wanna be engaged with the church what we've seen a lot of is merchandise right so how can you physically show that you were engaged with the christian and catholic or whatever your church actually is right so influencer marketing obviously being big preacher sneakers is a really interesting instagram that happening it's big preacher sneakers sneakers well preacher sneakers shows what all the preacher globally are actually wearing right now so it's like how can you create a brand directly for them themselves and that's the perfect bridge of like the faith and gen yeah you know crossover over there so that really gets me excited yeah i like the media business idea i think that's a pretty straightforward one although they're probably not the most lucrative we had talked a little bit about beautiful bibles or bibles to talk about this i i like this idea a lot well i'm just if think to yourself it's you if you have if you're a christian or whatever religion might be let's just say for christianity sake you go to someone's house i guarantee you their bible is hidden away because they it got passed down to them they got it for it's it's hideous but if you think of what is on i shouldn't say hideous but it's not the best looking book the question it's okay but if i think what is on people's coffee tables right now it's kin folk right it's things that they're going that they're buying that are beautifully down that they're visual and so i think there's this really great opportunity to to reinvent what the bible actually looks like and create like the kin folk bibles yes so number one most selling book of all time yes the bible that's get place to start the ip again you can print your own bible so it's not like you're you're gonna go reprint fifty shades of gray and get sued yeah you can go reprint this and and it could work you can remix so you can simplify you can dis steal you can pull out certain anecdotes i love this idea mh so the only reason i'm not doing this idea is because i'm not religious u but even me i'm just like well maybe i maybe i would do this notes like i love how you just said pull out specific books yeah so netflix didn't really a pretty interesting movie on the book of bookmark right and so like how can you take some of the stories that were in there and actually have them come to like double click into those yeah i like that a so so i think this generally speaking taking the sort of number one most best selling book of all time or if you look at the git or the quran or whatever these all in the top sellers of all time and if you can you know put a remix on it so aesthetically pleasing is where i would go with it first the other side of it is you know dis doing it down for kids making it more friendly or like you said in to sort of some of the lesser told or or pulling out some of the anecdotes stores are really bringing them to life forty way million new customers a year right do it as a youtube channel do it as a book i think these are i think this is really interesting if if someone's doing this reach out to me i wanna help you make this successful put a lot thought into into how you would go about doing this and i genuinely think it's really really really fascinating idea and this influencer preacher thing what's up with that it it's so it's funny i i thought a lot about it in guys in my men's group and i think it's a really great way to bring kind of the youth back into like christianity for instance but they have millions of followers you know they're with be bieber all the time carl lynch is the first one i saw that i was doing this carl lynch is the biggest he gotta think he was leading hills song right and if you dressed a little differently you could pass us like at carl lens that might be that might be my next move back we'll see if they reach out i saw him and i was like guys good looking this is a jacked fella stylish fan funny fantastic speaker speak in like comments you know common tongue not like you know he'll use slang yeah and i was like no wonder are this guy's friends with all the basketball players and yeah you know musicians that everybody knows about he reformed bieber a hundred percent no it's really interesting and he's speaking to them on their level that is really the biggest thing and so people understand that this is like being i wanna be a strong christian let's say and i i want it to be aspirational you yet attainable i can be him right instead of like the typical preacher you'll see at a lot of the churches like you could look up to someone like car being like that is someone i wanna aspire to be right and there's also sort of a musical component so he's with the hills song church i think and they put out like tons of great you know faith based music i think that faith based music is a is a pretty big space so here's a question i had about this right because i've brainstorm these i broke some of them down i've done a bit of research and so then i asked myself i believe in these ideas okay but i'm not doing i'm not doing these ideas yep the big part of it for me time i got a lot do the podcast i have job i have you know other stuff going on so for someone like you entrepreneurial christian why don't you do this idea i i'm one of these well i'm in the same place as you'll also limited it's all time limited i will do anything to help these get off the ground any of the ideas we'll talk about right it's like you wanna see people take these really nascent and interesting ideas that are big and help them come to life and so if i had more time on my hands i would love to help it and where do you stand on where do you stand on ideas where you don't have that same founder fit so let's take another so let's say i did have the time k right i magically get forty eight hours on my day so i can play with my baby i can do my job i can invest companies so i could do the podcast guy home i can do the side hustle so i could do it so let's say i had double the time and now i could now i'm not time restricted mh you know the second question for me should i do this and is this the right business for me because there's one thing to understand it at an intellectual level there's other thing to really like love the product care about it and and get into all those details i think a lot of people come into this question of like yes should i go for something i'm quote unquote passionate about or know about or i am the customer mh or should i do something that's sort of i see the opportunity and it might be a great market opportunity but i have to figure out you know if like our our buddy ramon who you know created the most popular soap opera soap opera blog in the world and never watch a soap opera in his life and sold it for nine million cash so i've seen both examples yeah where do you stand on this my whole thing i think i think entrepreneurs have to be at different stages in their life so for where ramon was at he's not saying soap opera blog this is the hundred year brand this is something that when people say what did ramon do to leave this earth he changed the lives of people watching soap opera right he said how can i especially where he was at in his life how can i make money right and he says this is something that could generate money tomorrow yeah and so now when you're talking about things that are really passionate it that that you really care about where you like when you were building people when time slips away when you have that feeling you care so much about what you're building that you look at the clock and it's four am and you're with your cofounder and you said wow we're really changing the world it's a whole different place there you're trying to build a brand not just a flip but to literally make an impact right right so i think you have to look at yourself where you're at in your life can you take risks like you're saying i know you've been successful so you have kids you have a family but it's like can i take this risk do i have the right time and do i care about this because it's if i just wanna make money right now become an affiliate marketer or right something like take one of these ideas that you could just easily flip around and start making money tomorrow or do i wanna build something long term that is probably much higher risk but it's something that i wanna really put my name to right so the framework i i offer up here is earn learn or legacy which one are you going for right now and at different phases of my life you summed it up my god i've optimized for different ones okay when i moved to san francisco i you i just wanted to be near people yeah i decided at that time i had done two startups ups already i said next one i don't wanna do myself because you know i've i've made these two startups happen with mixed results you know some goods i'm bad i think i've done better than i thought i would do but i don't know what i don't know so was like this next chapter is all about learning so i hooked up with michael birch i was like this guy's done it before he's a billionaire he's built multiple successful companies great head of hair great head of hair british accent yeah i can't go wrong and i said i wanna learn so i said i don't wanna just how can i my my thesis was how do i pack twenty years of experience into the next four years of my life i love that and so i said i gotta work with someone who's done it before i gotta be around really smart people and i gotta work on a portfolio of projects so i get multiple reps and not just one yep and then i found michael burke who's done before and an ideal lab where he's working on a portfolio started by ideas boom perfect wow so i went all in i was like this what i want other times right now i'm in the earn face sold by company i'm trying to collect the check i'm gonna gonna a cash in the asset that we sold and collect the check yep of course i'm gonna still learn things but i've picked you know there are other ways i could be learning more yeah i decided this chapter right now i'm gonna cash in some chips gonna earn and if we look at your earn as well going back to the first question it's you have a portfolio of bets you have you've made your money from selling your company you get paid i'd to assume them on the first and the fifteenth from twitch or however the payment works and you've also made higher risk longer term bets itself that could have a high payout at the end right right and so you have multiple different streams of income that could be coming in that are gonna help you achieve the long term goals of the type of earning potential that you wanna be hitting right and so if if you're list and and the other one is legacy and i've thought about this okay what would i do next mh what i optimize again for learning sometimes i'll just do a little experiments that i know i'm not gonna stick with beyond three months yeah but i'm like how hard is it to start a podcast could i grow that that's how does the start as an experiment to just learn i didn't think i'd earn any money off i didn't think it's good for legacy necessarily i just did it till to learn and sometimes you you you think about what's a project i wouldn't wanna exit from yep it's a powerful question to answer it's a powerful question wow i absolutely love that that's incredible and you know what it kind of what you're saying with earn learn legacy a lot of the work that i currently do is with corporate still so i work with both like growth states jarvis but mostly with corporates and when i help them kinda look at what does the future of the business look like we to go through a very similar lens it's like how are we gonna make the next billion right like what does a horizon two project look like right and what the future of our business actually look like and who are the types of people that we wanna be surrounding ourselves with network startups investors whomever it might be they're gonna help us under understand what that is but not just help us understand and get those insights but help us build that mh like that's a lot of the work that i do right now that's cool i like that let's talk about this other idea that you had you had mentioned the last time so uber driver revenue streams uber have revenue streams and lyft you know i i i'm neither we don't describe it yeah heck no i love them both right whatever's is cheaper but for me i i tried to think a lot about there are resting assets that are currently sitting idle right and so how can you what's arresting asset arresting asset is something like how uber a scale because they have drivers that are sitting out there for themselves or people just driving around that wanna make extra income so for uber for instance how can we take that that further you have people that are online with uber that are currently waiting for rides and they have when they get someone in their car they have a captive audience there's been a handful of startups that have somewhat helped alleviate this because the big thing that has come out a lot lately especially with some of the new regulations coming in is that uber lyft drivers driving full time are making far less than minimum wage right like far less when you account for all the expenses and the idle times i think we have the stat here what is say the average pay per hour in america for full time is eight fifty five to eleven seventy seven on uber on uber yeah right yeah in america the average full time for a driver full year thirty six five twenty five a year right that's that's that's minimum wage right and so i think it's no one they're not gonna stop driving uber they're not gonna stop driving lyft but how can you take something like a uber or lyft driver who for between seven and thirty minutes has a captive audience right so how do you give them a three dollar an hour raise how do you help them make more money so people have tried this currently interactive media i think we there's a octopus interactive has done this everyone's seen it it's in all cab new york it's in a handful of uber screen on the it's a thing you play a game yeah it's not targeted so you and me are getting in there and i guarantee you if we sit in there right now we're gonna get served personal injury call me if you've been hurting an right has nothing to do with us right okay but that's one way one way another one that i actually liked was cargo and it just helps them sell things right snack little snack bar exactly but to me what i've been thinking a lot about is how do you which is really big obviously last handful of years which has really taken off his personalization so you think about if you're able to truly partner with uber think about the type of information they you have on you as a rider how old you are your frequent places that you're living even the micro targeting the geolocation of where you are we can make a lot of assumptions about you we could you know we could probably assume you're you're well off maybe we can know that you have family or you're currently doing a lot of pools or luxury and so we could start to build a profile around you and with that type of information through like the stereo for instance how could we serve you very targeted direct ads right so advertising is one the one that i am really interested in i i a little bit of background in is in the music space and so for me it's like okay music label wants to get their new artist someone that they've even invested in in front of the right consumer especially in that first week where they want songs to hit that kind of viral effect right and so if you were able to build a music platform partner with labels and uber to actually serve direct music towards a very targeted audience and you could make money by playing that song right i think it'd be a great business yeah that's pretty interesting because i don't know how many rides there are per day but there's millions of rides per day and so those are all sort of audio impressions yeah you could use and if i think if you played ads out loud that would be sort of obnoxious but if you're playing awesome new music you know that could be that could be really interesting where it's sort of non invasive it's actually you know sort of behind the scenes yep you don't even have to tell the rider hey this is yeah you're listening to this because of x it's just this what the driver has on yep and the driver gets paid to have their radio on exactly specifically to a certain station a lot hooked into their app because a lot of the time either you're telling them what to change to or they're putting on something you don't like right and so now this is okay we think we understand you as an individual so we're gonna try to serve you music that you like right and i'm helping the driver make more money right yeah i like this idea a lot i i think this is cool firefly i put the big kind of thing on top of the the uber is that is it firefly that raised last week or was it the other one so firefly raised prior okay and they may have raised again i don't know they raised a pew round prior and like twenty thirty million bucks and then i believe lift announced that they were doing this themselves so one of the rides sharing companies announced that they're doing this themselves which is gonna be now interesting to see what happens with that but i like the idea i also just generally like the under underlying reason this was interesting to you which was oh something's changed mh so what's changed okay well now we have this fleet of drivers that are all connected using these apps yeah that are on the road all the time that's new inventory we could do something with new opportunity that that we could do something with and the second thing was hey the wages have gone down from making twenty five dollars an hour to ten dollars an hour they're gonna be very receptive to ways that they can get their earnings back up because they're being advertised to hey you're making twenty five bucks an hour yeah but that's not your true rate when you're take into account everything and if you find a way to make the drivers more money even i i bet you i'm just gonna make an assumption here that if uber doesn't get a cut but they're keeping more drivers on the road that they will love feel alone yeah they will love you if i find any way to make drivers work exclusively like i think cargo is an exclusive partnership with uber right and so if you can help just them like they're their driver retention yeah i i think it'd really take off yeah i like that idea what else you you had some other good ones last time so we get we touched on sort of how religions so should should be engaging with gen z whether it's through the beautiful bibles or tit or one of the other ideas there talk what are we gonna call this uber driver radio oh network you know we need to hire a brand from our network i i have i have one name and is coming up for our next idea that i've come up with okay yeah but besides that alright so you give us that give us that name you well you should see a lot of the domains that i own there it's just awful awful demands awful domains i should never be in branding but so the next idea that that i have that we kinda talked about and i'm actually talking about with one of my friends right now so anyone that wants to join this next idea email henry b at the hustle dot gov and you'll help connect us henry are you getting blown up today i'm excited to see how many he gets charge your phone so i'm really into cloud kitchens you give a great summary of what cloud kitchen kitchens says do you mind yeah yeah sure okay so cloud kitchens actually noticed this because i started one way back before this is a thing oh my god right idea wrong time but basically it is a restaurant without the physical restaurant so you now that there's all these delivery apps uber eats post caviar door dash door dash gru hub you just your storefront is a icon in the app mh that's all you need you and so there's all these shared kitchens like just giant warehouses think about it that way that are centrally located in the city but not super sexy locations and there's these giant kitchens that have already invested in all the hvac fryer fridge edges free users you don't have buy any of that stuff you can go rent those by the hour when we did it we paid nineteen bucks an hour wow to have access to this kitchen and so like think about that you know eight eight times you know twenty twenty bucks an hour times eight hours a day that was our restaurant cost so we went from needing half a million dollars to start our restaurant to doing it for like less than five that five grand wow and we you know so you have this infrastructure that's a on a shared kitchen where normally bakers caters food truck guys that's what they normally use but now you could just run a whole restaurant out of that and you just optimize delivery only and you live on the of these giant food apps and you just do pop up concepts so you could be macaroni only you could be you know fried the fried chicken specialist the grilled cheese specialist yeah you could be like ten different types of asian cuisine or are like the best tie ever or whatever you create these little micro brands anyways a cloud kitchen is a kitchen as a restaurant that doesn't exist and delivers off the back of these super popular food delivery apps and so you just said and you said how many platforms there are the number one question because whenever you look at starting a new problem or are you starting a new startup sorry you look at is there a challenge here or is there a big opportunity and so with this one i took i looked at myself and i said what is the biggest challenge that these cloud kitchens face you see much money travis obviously started i bet you can walk down the street and someone else has probably started one yep and i guarantee you the biggest problem everyone has is how do you stand out how do you stand out as a cloud kitchen because you don't have a storefront so are you gonna put a lot of money into brand right is is are you gonna stand out just on your logo or that your keto and you do niche foods so something that i've been thinking a lot about which i'm calling are you ready for it cloud kitchens is influencer based cloud kitchens okay and so if you look at the the the expansion of influencer marketing and not just influencers as a pay to play scheme that startups are or corporates are working with to hawk their products but instead actually having these influencers build real businesses look at kylie yep kylie didn't sit there and build out the formulations herself she put a ton of work into it and like a hundred percent that is incredible what she did but she worked with a brand incubator who on the back end knew the formulations they knew how to market it they knew everything behind it right and leveraged her distribution her name to make it scale the way they did same thing with how rihanna did it of hundred percent what's happening in the beauty space what you're saying this could happen in the food space so who's a well how would this work give me an example i'm just so in my mind it's someone you can do influencers a handful of different ways if you go on instagram right now how any different food influencers are there i mean i don't know thousands thousands thousands yeah wick el delicious you know all these different ones that like my partner for instance she we own every cookbook i feel like yeah own legitimately every cook my wife's vegan so any vegan influencer like i know i know the name erin ireland she's because she sends me every recipe that this woman post which is a you know vegan recipe hundred percent i go on instagram right now i guarantee you i have four messages from her from different food things that we should try right and it will say i eat out too much so instead of going in figuring out okay how do i build this recipe gosh i gotta buy i gotta make c coo i don't i even know what he is instead it's like how can you leverage the name of the influencer how them with some of the recipes that they have on their instagram itself create the menu create the menu and create all these cloud kitchens like across the country or wherever it might be so that everyone can have access to it i like it i like it a lot so this is sort of like the gordon ramsay he has several restaurants right like he's got his bobby play has the burger bar gordon ramsay has his thing in vegas other places i feel like every somewhat decent airport has like a wolfgang puck right right yeah and so or you guys talked about it with lance jimmy buffet we're going to margarita or some warm and so what is the margarita what is the gordon ramsay what is that next generation working with these new age in influencers to actually create full menus online just in a cloud kitchen with none of the upfront costs and as you know how high the churn rate is on restaurants itself yeah your startup costs are incredibly low all you need to do is find the right influencer the right demographic traffic build out the menu with them right of things are already building the grab cool you're just getting access to everyone and then you grab off the shelf chefs essentially who can actually just implement hundred of food on a daily basis right trivial to find people who could do that i really like this idea because i just think it's a really fun idea and there's a lot of times where you have passion actually the music one's is very similar there's all these passion areas that are just garbage businesses yes and this is you food is another one where it's like great you love food okay what are you gonna do you're gonna be a foodie what does that mean you're gonna be a food blogger that's a little bit tough this is actually like a sort of cool novel way and again it's because something has changed yes these food delivery apps have have paid billions of dollars in customer acquisition cost yeah to acquire hundreds of millions of users across the world you don't have to get you like you don't have to pay for the views yeah you're not paying for the customers the they're coming to you yes exactly so i like this a lot and i think you sort of can bridge these two these two worlds really really well so i like to see that my friend has this phrase which is that chefs are the new dj yes that people just the same way people follow dj now and we'll go to the clubs where their there's this is actually happening in sort of the food world look at what's what's that chef or what's that show on netflix open not open table chef's table chef's table like that oh like that just took off right and so yeah i i'm a hundred percent with you the one thing i wanna add is i want someone to do this yeah i don't just want us to talk about this anyone that is interested i want them to email henry i'm not even joking we're starting this right i have someone on the other end that is gonna help with this i'll help get off the ground right motion to action i love it and and again literally we did this when we did our restaurant we so we started a sushi restaurant yeah i don't know shit about sushi i did that at a duke right i did it right out of duke and we found a chef from the food network so we saw this guy who did the bobby fl challenge he beat bobby fl at a sushi challenge and he was super charismatic and he was obviously knew his shit about sushi and so we were like oh that guy we need that and so we literally partnered with this guy and it was really hard to get him to take a seriously because we were eighteen years old and there's a whole story about how we did that but we partnered with a food network chef and we created this this restaurant concept and then we ended up because we just didn't have money we did it as a cloud kitchen yeah because we were like look i don't wanna sign a ten year lease with a personal guarantee and that's what i needed to do to get a restaurant space so you know just getting resourceful we created this thing and at the time there was no post paints uber eats those didn't exist that was the missing piece wow we still had to go get customers to come to our web site to to download to to order the food is this if that had changed this whole you know i wouldn't even be sitting here i'd be still running a sushi is this gonna be your legacy i feel like we just hit on something i feel like this is next no i ran away from the food industry because it's tough but that's just i was doing too much too many dishes every night that's incredible i love that anyone that wants to do it honestly henry be at the hustle dot c i love it so did you watch the tyson fury fight i did i'm a i'm not a huge boxing fan but i'm a fan of greatness and i like combat sports and general there we go i i was lucky off if i actually watched it with sam and sam as you know big boxing fan and i think i know a lot a patriots fans will say the twenty eight three is the greatest comeback back story in sports i think tyson fury is the greatest comeback so explain the tyson fury story so just so we i'm gonna start at the end okay tyson fury knocked out wilder they're in the seventh round wilder there is known as the bad man on the planet right never never been defeated and he's he has a ninety six percent knockout rate right forty two fights forty one knockout exactly exactly that only person hasn't knocked out was his last ice in fury so tyson fury started off he this english boxer are also known as the g king he was eight weeks premature weighing in at one pound right k almost did make it just from the beginning right one pound one pound which is crazy because if you see him now six nine six nine hundred seventy five pounds yeah exactly exactly and that's and that slim for which we'll get into but his dad new greatness his dad was one of those people that understood that this guy's gonna be a champion and so we named him tyson after the great mike tyson obvious the years go by years go by he starts training his dad was a boxer uncles of boxer everyone in his family is boxer and he gets to this point where he's like the next contender coming up he's twenty three years old he gets invited into vladimir k goes actual fighting camp itself and it's kinda going back to your guy's point last week about hearing doubt everyone always told tyson fury you're gonna go to this camp but vladimir k goes is the king right even when you're there he's gonna batter you as a spa partner and so training with me means like this guy's not that great i'm gonna get into his head these guys they weren't even boxing against each other this time not opponents so during the training camp itself they go into the sauna okay have you heard the son story not sorry heard the story no yeah they're i'm excited this is maybe my my favorite story in sports so everyone knows and everyone tele i and theory vladimir k is not just the king of the ring vladimir k go goes the king of the song okay look everyone here henry post a photo but vladimir k looks like this time he's a monster yeah he's enormous he's a russian monster he's a russian monster you ukraine need russian monster so this guy's huge so they go into tyson fury everyone telling him you gotta get out of the on as fast no one can last as long as them and he says not even fighting this guy i'm gonna get into his head i wanna beat him now because i know i'm gonna be champion later and people say i can't do something i'm gonna do it okay so they get in there it's hot it's really warming up five minutes go by ten minutes go by there's about a dozen people in there people are dropping off right someone leave another person's leaving about twenty minutes come in and it's only tyson fury vladimir go left so vladimir k go yep he stands up tyson fears like thank goodness he's about to pass out vladimir k coat turns up the heat sit back down and so tyson says i can't let this guy get in my head everyone thinks i can't beat him i'm gonna get up to he gets something you know what he does turns it up grabs a newspaper he lays down and he grabs a newspaper right another five minutes go by they're legitimately as hot as the sonic can go and k finally leaves tyson period win things seems like i can't just leave right now he'll know that i was just trying to beat him wait a little bit longer basically passes out years go by three four years go by tyson fury is the number one contender k goes the champion gl goes to the champion he hasn't lost in something like eleven years at eleven years hasn't lost right everyone's like tyson fury you cannot beat k go tyson fury goes you know what i know all of you think i can't do this i'm gonna do it on his home court i don't come to the uk i don't wanna fight you at we i wanna fight you in like eastern europe so fight in germany and then so in the pre fight they do a face to face similar to how we are now tyson fury brings up the sonic issue and everyone look up the clip is so like pretends like it didn't happen like he couldn't remember it and tyson fury he says after the fight he knew that's when he beat him and he goes in and he batter right he batter k go wins right becomes the millennial champion three three class champion whichever by the way i love this millennial champion the millennial champion if for those who don't fall boxing is just you're you beat the man who beat the man who beat the man who beat the man all the way back in time to the first man exactly and so you have taken the champion you took the champion out yes and nobody's taken you out yet he were a millennial champion he's the millennial champ so this is twenty fifteen so the thing was is that after this fight tyson fury didn't go on and actually fight k again right he balloons up to four hundred pounds he's at the mountain top he's like is this it is this it and he's hearing from everyone he couldn't do it again he can't do it again and is finally somewhat getting to him he becomes addicted to drugs he gets addicted to booze he's four hundred pounds and everyone says i knew it i knew tyson fury was a bum right right and so finally something in his mind clicks twenty seventeen this video comes out him jogging his face is monster size of a mask he's ready he looks like someone who ate tyson fury exact and he there's this video everyone's gotta see it and he said he says it's like john wilder i'm coming for you and everyone says he's never gonna do the way me talk about he's failed so many times he'll never come back yeah and let obviously he fights them he comes back he drops a hundred and fifty pounds it was a draw the first fight time comes back like you know tyson he's not going back he's gonna do the wwe thing he got his payday he's gonna go drink again comes back obviously this past saturday knocks out down actually knocks out the knock knock out artist a hundred percent no one thought he could do it right and so i just thought it was this really interesting story for a lot of the points that even we were talking about last week or you guys talking about last week when it came down to people saying no right people not wanting to see success happen everyone wants to see you loose and he took that as energy came back like four separate times right from the brink like four separate times and made it happen i thought it was just something i could tell you you're kinda like me in that maybe the thing i respect most is someone's mentality yes their mental tough and and i don't i don't even think particularly great at this but it's something that i've decided is sort of the number one most important asset is how how is your mindset a hundred how is your mindset when things are good are you great for are you appreciative are you a give or to others yeah how is your mindset when things are bad yes are you resilient do you do you turn the disadvantages to advantages and mindset is number one that's why you love fury yes it doesn't matter that he knocked out die it matters how his mind worked home he was at a point where most people break angela duck would call it grit right what this guy has right i when i read that book all i could think about was tyson fury yeah but it all comes down to mindset all the great leaders have it admiral william mc is another great example obviously one of the great admiral and navy seals history on special ops history same thing he's a great leader because of how his mindset is right is why sports is great the metaphor it's the grand metaphor for life u who cares about these guys punching each other in the head or throwing a ball and a hoop but it is the great menu real post a bunch of the things that we talked about i want everyone to go to the hustle and my familiar everyone on twitter and i want you to all look at these links and be inspired yes love it and it was a great fight it was very and he gave us a nice little ballot it oh my he's he's he sings a song when he ran to twitch is hilarious and part of like his market abilities is that he's just like crazy character he's crazy he was dancing before the fight yeah dante wilder there was stretchy and he was literally dancing by the way super lame used by dante wilder that his costume was too heavy own coffee and that's why he lost you know you lost because type very punch in the head yeah alright so we got a little bit of let's see see how what we're doing on time okay we don't have too much time we have let's say one last thing is there one last thing you wanna bring up this is stu power hour not the power hour i have so many ideas hopefully you have me back i fully understand i feel like i yell into this mic as much as sam so i'm gonna apologize everyone to listening well we wanna bring you back we wanna have basically recurring sort friends of the house mh so there's certain people that are fun and have a bunch of ideas and it's not like when i was doing the interviews before you know you tell your story once i'm not gonna have you back to tell your story again like that's just too much nobody wants that but with this you know every month every two months i wanna be bringing you know our guest friends of the house back as a recurring cast of character so that's the game plan count me in you can catch me at my desk about fifteen feet from here got but something that i've been thinking about a lot you're a big notion user right i use it i wouldn't call us a big notion user because i have a love hate with it okay an upload so slow for me okay it does loads slow that's like a deal breaker for me but everything else is dope but you guys made the website we made her whole website off it it's honestly it's one of the most powerful tools i've ever used the hard thing is i tell everyone and everyone knows i'm an evangelist of things that i love i'm like have signed up two hundred people on copper for instance i'm calling people everyone's like what crm do i use i'm done with i'm like now you get on copper right now i've haven't taken any affiliate money for this by the way right and so notion is the latest thing i'm addicted my life journal in there everything my whole life is it and what do you love that notion that you didn't get it what were using before docs evernote you name it i was using the whole g suite i was using obviously copper but i've i've actually poured it over a crm it because there's a lot of really the great integrations i'm using a physical journal itself like you name a asana what what is it about notion that got you what got it was the the ability to create it's legitimately a blank canvas where it lets you be the artist towards your own personal workspace whoa oh right yeah yeah deep there if people that are watching this i'm crying or or yeah watching this so but legitimately the hard thing though what makes it so beautiful and what makes it so difficult is that you legitimately just end up on a blank page create right and so i think the biggest opportunity notion has and i've tweeted at them so many times and i will continue to is that they have the opportunity to legitimately create the store for business templates and so if you go on notion dot s o forward slash templates they have a couple they've have about twelve but if you wanna become a power user you gotta go on youtube you gotta find all the right channels right and so think there's a really big opportunity for someone or for notion itself to become an actual template or sorry a actual platform and an app store to create templates for notion right ready to go crm ready to go journal we're ready to go whenever all all the different common use cases a hundred percent i think it's some massive opportunity like they raised what ten million at an eight hundred million valuation and they have such an engaged community but nothing is tying them together right like people are packing together templates i use it but it loads slow i can't load slow and you blend so much information yeah that's probably what it is it's it's it's like so feature rates at melissa alright i like that notion you should pay us for that i mean they actually out so they that wasn't an ad read but that was better than an ad read yeah they did they actually sponsored the hustle morning newsletter to today but has nothing to do with that i'm not an employee of the hustle right yeah mean and you didn't get any of that much so those was let's let's get notion on here alright stu great avenue where should people find you follow you twitter twitter hats to iv follow me on there i put it in the show yeah i'm active dm me i'll message you back i promise you yeah that's where we can find me nice okay love it we're out