5 TikTok products that could print money for you

alright sam in the next hour i am going to flood you with business ideas i am going to create an absolute lunch room food fight sling business ideas at you you are gonna be drenched and covered with ideas are you prepared for this i feel like i could rule where to know i could be what i want to put at all in it like a days off on a role less travel never analogy the lunch room one did you submit a division up yeah that was very good i remember by the way all of these ideas very half baked came to you know i would say seventy five percent of them i thought of this morning because we had a guest cancel and we said let's record anyways and how about we do some business ideas let's give the people what they want tis the season of giving and we're gonna give the people what they want which is fun business ideas well the first one you actually have a lot of intel on right you have to use this first one i have some bets i have some bets on horses and those horses are are currently paying out and i haven't been talking to too much of about it but i think it's time so tiktok let's talk about tiktok tiktok right now if you open up your phone do you have tiktok on your phone no okay if for some of you you might have trouble opening the app because there might just be millions of dollars jammed in the app and it's a little bit like stuck so it might be hard to open up because there is so much money available in tiktok right now you you use tiktok as a user of course i'm gonna take tiktok adding oh that's why i don't use it i i had it and i deleted it i i love to take tiktok i have lot of fun on it but i also have a couple of business bets that are doing really well in this space and i think right now people are sleeping on it when you say business is bets do you mean things that you own or investments of other people i own equity and companies that are doing this that's what i'm asking okay so you invested in companies that are doing this not something you fully in their operating correct because because because operate anything at this time point yeah because that like insight is a little bit different yeah yeah but these are all like there is something in between so there's like angel investing which is right the check sort of passive you're on the outside i say you're on the other side of the fence they lobby you updates over the fence and then there's things where you own you know ten twenty thirty forty percent of the company and you're active you're more actively in in the loop you're not active day to day with your hands but you're active with your ears in your mouth alright so i do is right now on tiktok tiktok today is a little bit like facebook was maybe twenty twelve to twenty fourteen and if you remember you at that time we're working out a place like founders dojo and there was a guy who used to work there named mo ali and mo ali today is more famous because he started a brand called native deodorant you wanna give the like two seconds of what it was like being at the founder dojo when he was creating native basically he was this guy who went the harvard covered law i think and so he was like clearly smart and he had a small eco comm startup that he sold for like four million dollars or something like that so very promising but still like well you know he he was young and he's like what am gonna do in the founders dojo which was like my little ten person office that i shared with some of the guys he was looking for something to sell he thought mattresses he thought a few other things eventually he landed on deodorant and right in front of us literally every day he learned how to use facebook ads in a very short amount of time scaled his deodorant business from zero to just an idea to something like thirty or forty million in revenue in literally eighteen months eventually sold it for a hundred million dollars in cash in like twenty four months all right in front of us yeah two and a half years end to end from the time of start to time of exit a hundred million dollars sold to pro gamble okay so why did he do that one he picked interesting category but he was doing something that not every not a lot of other harvard graduates smart people were doing and at that time on facebook you could get traffic for very cheap you could get sales for very cheap and he was able to build up a consumer base at the right place at the right time basically by the way i saw his sheet we wrote an article on it and he like sent it to me i think he was spending four dollars and the each customer who we spent four dollars to acquire was then spending sixteen dollars with him i believe that was the number so it was like a money making machine okay yeah i'm not sure of the map but it was something like that it was sort of like know four to one five to one six to one payout on on every dollar okay so which is very hard to achieve today today yeah you know one point five is the new four to one right so basically you put in a dollar you get a dollar fifty oh that that same machine used to give you four dollars for every dollar man those are the good old days well the good old days are right now on tiktok and so what's actually happening so here here's the breakdown of how this actually works so you create a product of whatever type could be digital it could be physical great product now i want you to look at something go down on our sheet there is on page four there's an infographic and it's from a brand called goalie you know what goalie is it's apple cider vinegar gum so they just sell gum like gummy vitamins but specifically ac apple cider vinegar which was kind of like a health wellness trend and craze now goalie dude first of all you could put anything at a gu i guess like it like it started with weed understood then like i do cr that way now you could do the the last thing that i thought you could possibly do it in a gummy which is vinegar yeah yeah and actually if you drink apples cider giving video it taste horrible the goalie gum tastes great it's like you it's apples cider vinegar without the pain okay so goalie itself was a business that grew like crazy from zero to hundreds of millions of revenue i think they ran into financial trouble they think they had to sell bankruptcy something like that they were like they got way out of their skis the group that bought it has basically restarted it and one of the main things that they're doing is this tiktok creator method that i'm talking about so look at this infographic this is a rewards program for tiktok creator so if you're a tiktok creator not only do you get a little kickback on what you sell but if every month you hit a certain sales target you can get something so loads tier you know fifteen hundred gm you can get an ipad alright cool four thousand gm meaning mean then you sell four thousand dollars worth of product you get an iphone alright let's keep going up fifteen thousand in gm you get an all inclusive trip to ar fifty thousand you get a rolex to it and more you get the rub trip the ipad and you get the rolex right they're stacking and now let's go to the high tiers there are people that have done a million dollars they get a condo in miami if you do a million dollars i think this is in a month of your your gm target and say you they're going to creators and say hey do you want this condo in miami it could be yours so creators is one way that you can make money on tiktok so you don't even have to do the brand or service you could just say i am going to sit here and figure out how the fuck to sell apple cider of vinegar gum and if you i do if you get a month if you get a million they give you a lamborghini yeah oh my god and and there's people who've achieved these targets okay so this is their program right now so this is who you're competing against if you're going and trying to recruit these creators it's like you're a division one college basketball program and you're trying to go get mcdonald's all americans to come play at your your program like there are guys it's like oh man there's just kid in wichita sk to creative genius he's he just sits in his bedroom and he just figures out the best hooks the best angles and brands are putting him on retainer ten twenty thirty thousand dollars a month in order to get this guy to create for them this is what's happening right now in the creator space how many views do the big videos have millions tens of millions of views they can get think get like a million likes on a video so you get million likes you might have had five million views or six million views this is crazy like there's a guy dressed up in scrubs talking about it i have no idea he's actually works in the medical industry but because he's wearing scrubs i'm like alright what do you what do you gotta say okay so goalie did this guru nand teeth whitening are you familiar with this i think the teeth whitening area is full of scammers and i think that you are not a scammer for using tiktok shock but i think a lot of these scammers use this shit this like tiktok thing like this way and so it doesn't surprise me that a teeth whitening company would be using it i'm not by way i'm not saying these guys are scammers at all but you know what i mean yeah but but i'm also not saying they're not no no no no i have no idea about this brand but i know i've seen a lot of like bullshit teeth whitening companies and like like in the research and i'm like no this is nothing yeah i i don't know the effect of of these things all i know is that these they're selling a lot of product i think the guru honda teeth whitening is the number one selling product on all of tiktok and tiktok is the number like kind of the most used app in the country basically right so you have this like top selling product on the top selling network it's pretty insane and so if they're the top on tiktok how much revenue do you think they do i have tried to back into this i don't i don't know these exact i wanna say a number that's gonna be way off on the spot would it be crazy to say like five million bucks a month i don't think that would be crazy now okay let me put it that way the brands that are doing this strategy well are doing really well and you in the and the by way this creates a halo effect right so you you sell the products directly off that one video but then people hear about it and then then when they see their ad the ad performs better because i've heard about this product before oh you have seen ten ten videos product so now when you put the paid ad in front of me those ten organic impressions paid off or i go search for it on amazon amazon then takes that signal and says wow people really are searching for this name maybe we should surface it higher or google says wait we should surface this higher people are searching for this keyword brand so with that product category so in that product category give it more rank so there's this multiple of multiplier effectiveness it i have to imagine this is fairly mainstream though because marketers are like para like when there's like flesh in the water like they all like one person tells one person and they all flocked to it and they eventually ruin it so how much life does this still have and how mainstream is this amongst brands let's say it's in the red zone still so basically it's not as good as when i first discovered it and i didn't wanna talk about on the pod because it's too good right like when something's just like absolute gang busters right and unfair advantage you feel like you know a secret nobody else knows it's not there however more importantly it's still in a spot where you can go do this today it would still work if you just go and do this today so still works but you're not the only one doing it right both both are true i have you and like ten of the friends in the e comm world and every business they complain about a variety of things with software it's churn whatever with e comm the complaint oftentimes is cash flow and inventory you're saying huge numbers let's say hypothetically five million a month six million dollars a year but is that actually a good business when you're doing this or is this one of those things that if you get big you still are broke look if you're bad at business you'll find a way to lose money in any business even a goalie example i gave you right hundreds of millions of dollars and basically went bankrupt along the way so there are ways to lose to just match defeat from the jaws of victory there are also people that are absolutely printing profit with this and so i've seen both i've seen both examples i don't think it's about the model i think it's about how well you actually run your business and how much common sense to use one of the great things about this from a cash flow perspective is normal e comm business you put up the money for the ad you put up the capital at risk in order to get users with this you only put up free product at risk so you send inventory yeah to the affiliates the affiliates create the content you pay nothing for that ad until it does a sale is generate dude to a pure digital product you crush it here exactly so i a couple of examples of of digital products as well in my so okay here we go that's a long setup for five ideas that i think you could take on to tiktok a crush with right now number one so i want you to watch this video it's go scroll down and look at this link that says botox so the video starts says face taping is my jam and the other podcast goes tell me about this and she goes if you had told me fourteen months ago that i would not be doing botox and i would be taping my face instead i would have said you're effing out of your mind and so what a look right so this girl's face is saying i used to boat use botox and now i use this and i would have thought this is crazy and other goes like tell me more so this video itself has a quarter million likes what i'm how many views is this by the way they have it so usually it's like bros it's dudes like discussing stuff like a podcast setting that that becomes like the meme this is like two pretty women is this even a real podcast or this one is a lot of people fake these but this be well wellness process podcast so that video has five five point four million views okay so and they're not selling a product to be clear a lot i mean look at the comments every single comment is what's the brand anyone know the brand because she says there's this japanese face tape and then jimmy say japanese face tape versus just face tape already elevated and everybody's asking for the brand nobody everybody knows what the heck going on tell people are criticizing it's a polarizing thing it's a visual thing these are good things when you wanna sell on tiktok so idea one is botox face tape i think you can make fifty million dollars in top line revenue i'll say fifteen percent margins so you know whatever that comes out to in the next eighteen months okay okay let's be more conservative twenty four months if you hit this well so you can make a seven and half million dollars profit you could build a brand because there's a lot if you look at the market there's a lot of people that are on take tiktok that obviously care of what they look like aka everybody there's a lot of people who are botox curious but never gonna pull the trigger because it's either too expensive like individual botox treatments or like thousands of dollars or they just feel like it's too extreme and they're crossing that threshold into plastic surgery and they don't wanna do it for that reason maybe some maybe they'll be judged maybe self spec maybe they have to go somewhere it's uncomfortable it's like him right this it's this a bunch of various reasons why you wouldn't do it dude i looked up if this works on chat g the answer is no who knows right how this is like one of these things right like i don't wanna do those little do those little like fay jade face rollers work you know do just putting cucumber cover slices on your eyes and and doing a like already came on here there i like you're going she's like i did a chemical peel and i was like i don't know what that is tell me more there's a whole world of beauty treatments that like have some on the spectrum of effectiveness and cost they know they land somewhere all i'm saying is that i think this could work i don't know if red light therapy is gonna change your skin in your hair but you know it's it's selling and it's kind of my point right now i'm not a doctor i can't make health claims i have a friend who is when is a doctor in anyway she does botox for people and she was at my house and she had her kit with her and she was like i to like test this out and we were like did you get botox curious i was like look at it i was like with that with that sucker out baby let's do this and so she gave me a little injection like six weeks ago where in my forehead like like i was like you know i was like i don't even know if i wanna do this but like i'm a guinea pig you know you got a needle you got drugs like i'm gonna i would love to hear this excuse you're about to make right out you're like i like science and i just thought you know i wanted to be a supportive friend of hers and i wanted more small businesses what are your other reasons that you did botox tell me just a list sam's bunch besides i wanted to look better go ahead looking dope naked i mean there's like that's the only reason why you anyone does anything right but it was i got so many compliments afterwards really yes i got so many compliments and it was free forehead but they someone says you'll really young people get say i was like young and i was like and i it made me self conscious on how i used to look like and dude your hook have you ever you would never do that you're not into that no dude come on would you what would you say if your wife wanted to do it i think my wife does wanna to do it but she's in that that boat where she's like i don't really wanna do it but i wanted to i'm curious like it's the same i bet you if somebody was at the house and had the kit and was like yeah i can do it right now i think she would be like you and i i think her forehead would start looking yeah smooth or whatever it does yeah like she was right here and i was like yeah i mean if the needle right there like just stick it in me like let's let's do the damn thing so it was awesome to taco bell right now what door if it brings it to me i wouldn't not eat it if it's there so yeah i guess you could say a botox curious yeah be beyond botox activated alright what's the next one alright next one another one of the beauty space and a theme here beauty things are tap into a core human desire they are visual by nature they can have before and after and they obviously are you know high margin great businesses when you could build them and so i wanna take anything that worked in the d in the in the prior waves of e commerce and i wanna see if i can build a tiktok native distribution strategy around it that's a lot of fancy words to say if it worked with facebook ads i'm gonna see if it worked with tiktok videos okay so one of the big winners i think you spoke at your conference was it madison and read dude there's a location right out the street for my house i think they do really well yeah so madison reed has built a real empire around hair color and i don't know the full story but basically you know hair color is not a new idea the you know there were many brands that existed my mom has been buying this ever a little kid you know she would go to target and buy you know dark brown she didn't want gray hair or she if my sister if she wanted to try it damn we gotta do your mom like that oh dude i do it if i'm great you don't think my mom's great up like obviously obviously and so you know my sister would if you wanted to try having lighter hair first season whatever go buy hair color so madison reid basically built a you know don't kinda online first distribution strategy so a bunch of facebook ads and built a huge brand in the space think madison rate i don't i don't know what they're worth but i would not be surprised i just looked it up top line revenue grew twenty percent last year to hundred fifty million dollars in revenue yeah so the valuation something like five hundred million plus so huge success i think you could do a new madison read on tiktok i think that's just a bet worth taking which is same idea maybe you have some new novel angle maybe it's that it's easier to apply maybe it's that it's less messy in your cleanup maybe it's it's less harsh chemicals so it doesn't damage your hair the same amount whatever come up with your your reason why this is new and build the brand off of tiktok and i think you could do this again with creators who are gonna use the product show the customers build trust build your brand get people searching for your brand because there's not there's always gonna be a new wave of people who are interested in this right so there's either people who are whose hair is starting to gray there's always gonna be a new generation and so whatever the old whatever whatever media they consume is where you need to be in order to sell that right like remember it's like touch of gray or whatever like men's that whatever the men's hair color one yeah you know they did it on tv ads and a madison reason it with facebook ads whatever the next generation is they're probably gonna get sold to over tiktok and instagram reels and you know what what's funny is you said there's a new generation that wants the stuff but you know it has not changed and will always be the same is the hooks that worked in nineteen ten will still work today so for example there's this wall street journal ad that tells a story of two young man one young man when they when they both graduated college you one young man got a wall street journal subscription and because of that he got a better career or whatever and they tells a story there are so many ads that replicate that story or that idea successfully because if you google like best wall street journal ad of all time they cite that ad and so what i like to do is find old ads from as late as the thirties the forties like it could be like a print magazine ads and just see like what's like an interesting lives for yeah what's like the human nature vibe of this and just rip it so like for example there's this one very famous ad where it says they laughed at me sit when i sat down but then when i started to play the piano dot dot dot and that's called the curiosity gap which is do you remember the brand you know buzzfeed and then what was the other one called up upwards it was like it was like you know ten reasons why blank you're not gonna believe number seven that's the same hook as that piano ad and so it's really fun to find old ads and should be like what's the human nature element of this and just replicate it on tiktok exactly exactly great way to find hooks okay here's a here's a different different category so i did beauty let me give you a different one self help so one of the top selling products in the last year is something called the shadow work journal have you heard of this no but that's a great name shadow works so you get a if you go look on amazon or do i've seen this i have seen this yeah these the amazon listing for this currently has over five thousand ratings and this is like a self published type of book and this journal on tiktok has sold over a hundred thousand copies you know you know rare it is for a book to sell a hundred thousand copies and like the first year that it ever existed with no other promotion so this was a it was a huge success and basically it was like people on tiktok would they'd have the book open they'd be like like the gasp i gasp when i read this line anyway alright what's the line and then they'll read you this like kinda heavy emo emo ish quote from this journal and then it's like more they be like you know i finally figured out that my this like my my true shout like what and it's like you know kinda gets into like this whole like you know like the g c girl type of vibe it's like there's a whole like group of people that love therapy that love like horoscope it's like these like weird venn diagrams that you can find where it's like people who are really into sort of the mystic itself and so this book capitalized on that i think today if you were to write i don't know why i said you i ever should've said me if i were to write a modern day version of you know tony robbins his book at least art within or mark manson book the settle art of not giving a fuck i i think if i wrote a modern version of those and i just pumped let's say nine months and a quarter million dollars of effort into seeding it on tiktok i think i could have by far a best seller i think i could sell you know millions of copies of a book this isn't a book right is this like one of those things where it's like the journal it's like two or or two pages three pages of of of writing and then a week's worth of like no no this is not like a planner it's not like a daily planner it's i mean i haven't haven't read the whole thing but like it's basically it's a lot of text content but then there are like fill in the blanks or like what's that for you in a box and you write it in your box but it's not like it's not like just it's not just days and you you you need a journal and make yourself have you seen design your life is that what it's called yeah designing your life it's take a book by like you know it hits all the check mark where it's like a harvard psychologist who spent thirty years studying happiness in lifestyle design stanford i think yeah like write a book on this and then it's a it's a cool book i read and then now they have like a journal that goes along with it and you could just look at this and be like what works and what doesn't work but yeah and by the way the i don't know if the this angle would work with you because did you have you googled the author of that shadow yeah yeah she's very inspirational she's different to me very aspirational that's not nobody knew nobody could see that when they're when they're buying the when they're just watching a tiktok because it it wasn't like it didn't look like a commercial for the book it was just somebody saying how this line in this book book really spoke to them or how this book changed the way they view things like there's a whole hook on tiktok that's very famous the way they say some it starts with somebody saying do you have any book recommendations and then they zoom the camera in really close to their nose and their eyes they go i have books that will change the way you even like look the world i would i have books that won't be so good you will never be able to look at a man again and they're like romance books or whatever like i have books that will melt the front below of your brain and they go like really intense with it and that's a that's like a common like meme hook that they use so the first it's like the first video the like you were like i don't know if you could do this this girl's hot was the thing you basically just tried to tell me well she's a twenty five year old like i'm looking at this new york times article by the way she's twenty five which is this amazing she's like a twenty five year old like really pretty woman and that's like tiktok demographic like you know you're like you're gray or not you're a gray should take tiktok world the videos are not her the videos are whatever the videos are from the creator the creators just looks how the creator they they don't look like her and this is amazing by the way you know i think it went boom point you were like i feel like i'm riding a horse like a few years after henry ford the car like it's just like it's we you can't compete when i see these videos and these plans i think to myself i can never compete in this world of com this is just insane like the way that they stuck like the way that you were describing zooming in on someone's eyes if i were in that meeting and trying to figure out how to do it or in my bedroom like at night trying like figure out like do i write the script i would been like this is like this is like cringe like i can't do this do you know what i mean i'm gonna be able to push post yeah like i i can't you you know what i mean it's really hard totally get what you mean and by the way i'm saying that these are easy to do i don't i don't mean to say that i just mean that somebody's gonna do these and i think the way to think about this is what are your attributes so for you and me at this point if we wanna do something that's gonna be you know successful we have other attributes like well i just use capital i have a lot but i could just invest in things that are already working that's an easy way to make money i have a good network i have a unique network where i know a lot of people who are doing interesting things and they will uniquely let me into something okay that's cool maybe i have this audience from the podcast i have attributes if your attributes are i gotta a shit tenant of time i have nothing to lose and i pretty shameless with my phone right now i'm like twenty four and i grew like mastering this stuff yeah i just been and around on tiktok or i understand the meta game here better than whoever is the brand marketing manager or the head of paid acquisition for madison reed or whatever these things are then you're the one right boys it's like i get that i can go to facebook ads and tinker on this all day in a way that pro and gamble head of act head of marketing is not gonna do they're gonna be buying super bowl ads they're not gonna be sitting here in facebook ads manager every day and doing that but but you don't you get what i mean right like you have different advantages than the incumbents do and i think if your advantage that you're you grew up on these networks or you you're willing to hustle with with in a way that they're not you're willing to sit there and slide into dms and send out free product to do all this stuff you can win and you can win and in in these categories that already exist when i was with moe during that i mean when i say with him like he was just you know we weren't like a we were aware with just acquaintances but i would just see him on his computer and he's was like everyone check this out and he like she he would track the numbers every single day in this spreadsheet and be like we just changed this number from a one percent to a one point two five percent and then it was like now that one point two five that's the standard for that day now we're gonna add in this one new change we're gonna add a yellow or a red arrow pointing at this one thing boom we just got that one point two five to one point four tomorrow we're gonna do this like it was like a methodical like it was basically like i with joke i just come i was like dude we're all just spreadsheet monkeys because like all we're trying to do is he was just doing was just staring at the spreadsheet turning one point four to like one point six you know what i mean right well i think by the way he's not he wasn't just like that kind of at the beginning and now he's like oh he's made it so he's different no he's he's still the same way dude i had a question for him about our e com comm business was like hey here's our work he'd be track with this we're trying to use this i don't know if i should trust this or if i should trust google analytics or if i should charge triple whale or fish i stress shopify analytics they're all give me slightly different numbers like how do you how did you do it and i just figure i just figured it he'd be like you know i just and i just kept it simple i just did this and he goes he did say i just kept it simple and i was like oh okay cool so which one did you just you just pick one and he goes no i just kept it simple every day i went in and i wrote down the numbers for all the platforms every single day here's my sheet and he was still doing it now is like ten years later the guys that a hundred million dollars yeah hundred million dollars later and he wakes up in the morning and he sits down he triangulate he tracks he goes yeah they never drift between me more than four percent but i just do it anyway i'm just like it's kinda like a almost like a daily practice almost like a like a almost like a religious act he would do every day a spiritual act he would be like an offering to the economic gods if you're a chef at a bakery and you worked there for twenty years you know that if you leave the dough out for an hour versus forty five minutes before you put it in the oven you're gonna have a very minor difference because you've done that thousands of times and that's basically booked the same thing yeah you wanna mean like you noticed these very small differences i admire his ten tonality towards things i don't think he does anything in a not ten way alright let me continue i got two more ideas for you okay so i did beauty stuff i did a book or self help and by the way that's how mark manson made subtle art of not giving it f like tens of millions of copies sold he was blogging before that and built a blog audience and he used the blog audience to launch the book and that was dude audience too seems like so old school like when i am hearing this because a blog takes ten years and hundreds of thousands of words in potentially hundreds or thousands of posts dude i've told the story before about tel again because there's a lot of new listeners there was a time when i was building an about you know five to ten years ago where i was building an app that we thought would be a big hit in high school oh dude teens teens will love this app so i said well what do we do we're all just twenty to thirty year old guys sitting in this office yeah you gotta let's let's go show this to some teens so we went first we stood outside of a a chipotle we said free burrito if you test our app they looked at us like we were creeps but they took our free burritos tested of the app so alright we we need to get more people saying yes right now only one a ten is we to take a risk i said how do we just go to where they're a captive audience they're trapped so we went to a school we said hey i'd love to come in and teach a a class on business and and at the end i'm tell him about our new app is that okay so they said yeah sure we came in we basically got to be a substitute teacher and i remember going up in front of the class i think this is like a ninth or tenth grade class and i was like we're telling about their app they're like alright like we'll try it like just give us the app i was like cool so you just gotta get the test flight and we put a link on the so can we just pull up the link and then you guys just go to this go to this url just go to this link and then you'll get the app and there's a link was it was it like sean dot com slash it's like j one l four nine eight or whatever like yeah just write it down just to just do this link and then guy in the back just looks up and his phone was all like cracked and whatever you just looked at me and just goes links are yay and i can tell you there was no recovering from that and he said that the whole class just stop typing they're like yeah he's right links are yay links are gay that's what's like today blog it's like if i said hey i'm starting a blog because i wanna use this as it's just kinda like building my audience a promote i book i'm they'd be like blogs are gay but like that ninth grader would've have shattered at me just like absolutely humiliating me dude but what's old is new again it'll come back eventually hopefully hopefully alright so two last ideas candy candles click this link and if you're on youtube you'll see this on on our video screen and it's important to look at these because these are you're selling a visual product so go down and and see where i put candles just watch that video right there oh my god it's alright a mason jar holy crap wait those are not are those real oreo so it's a mason jar with the lady dipping what looks like oreos and animal crackers is as if she's making like a oreo smoothie with whipped cream in a mason jar exactly but the but instead of the smoothie it's wax that's wax i thought that was real because this is a candle no this is a candle so these these that's wax i don't know if the oreos are real or not i can't tell but that's what i'm saying i can't of course it's not real get the numbers on this video alright it has six hundred thousand likes holy shit how many fuses does this have i don't know this so this woman has and she's just like a lady she's just like a baker she's just made that video so i saw that video and i was like oh man this could be a product why do i believe this so what just like i said i wanted to take things that worked and the facebook ads payday and be like could i translate this into with the new distribution engine another version of that is take anything that sells well in an ml because tiktok kinda works the same way tiktok is basically you you give your product to a bunch of people they go and then show it to their network in their community that's how an ml kinda works without the the pyramid part of the the scheme but this ladies work so good like i'm clicking there sup it's like it's like f potatoes and and shit like coffee that looks like it's makes me i wanna eat i wanna drink it but it's scandal i wanna eat it drink it smell it i wanna all of it right and that's what i'm doing it it's a basically a sensory overload and that's if i see that i think this will perform this will perform if we if we armed creators with us that we had in a volume this content will always perform it has this oddly satisfying sort of delicious thing and people who like candles love candles there's actually i said they're wrong there's nobody in between you either don't use candles or you love candles there's nobody who just kinda likes candles that's a candle purchaser and so that's why if you go look up successful ml m's and i did this one night i should have done m episode on it but like you can go break down successful ml m's and you could try to figure out what product categories are they in because those are categories that you could go into and be successful with if you just took out the ml same product has the same desire but use new oils yeah there's a bunch of them and so like candles is a huge one so i think i think candy candles could be a category that somebody goes into and i'll give you one last one twenty three in me so twenty three in me was just like really interesting company it got really big but the company has blown up it is like self imp it still does three hundred million dollars year of revenue but they basically the board all resigned they quit the company is losing money the stock is in the tank it's like worth nothing now dude they had a major hack too i remember they lost six million people's dna dude my dumbass i did it when they first launched and like it's been on there forever and i get an email saying it's like your shit's like hacked like someone else has all your email yeah yeah it was horrible like it was like the war that's probably it has to be the second worst hack my besides your bank account yeah it's terrible but i and there's others in this space ans ancestry has a ans ancestry dna product i think you could sell that through this network and so i think a new way of acquiring customers i think that type of product which is a kind of a mix of a digital and a physical product a subscription product have you seen the food once well where as an allergy or what is it yeah so you can so the science behind this stuff is iffy it's not you know a lot of people debate if it's legit but that never that never sensitivity is yeah where it's like yeah where it's like which foods are you sensitive to based off of your dna and based off your saliva which like and then it it might be bullshit i actually think it is but a ton of people to do myself included i leave bullshit that's why i do it that's through your annual description yeah yeah so i think this there's a huge opportunity this is five ideas i thought of this morning but i do think that the the upside of it is i think that unlike the cliche you know people the cliche is that you can't get rich quick you know blah blah there are actually ways that you could get rich quick you know more selling native for in two and a half years for a hundred million dollars that's pretty quick it's the best way to get rich is quick as much as does and so i think that it is not and i and by the way i've seen this firsthand in a couple of the companies that we've started or or inc incubator that have been in this space i guess what i'm saying is the growth here is quicker than i've seen pretty much anywhere else i don't think it's easy to do i think it's i think you're competing in like you said sort of shark waters it's not that a lot of people are competing but all the people who are competing here are very smart and very very scrappy but there's a lot of categories out there and if you can find a category where the traditional incumbents aren't doing this i think there's a lot of money to be made dude listen to this story really quick so do you remember there is this company called elite daily do you remember elite daily it's like a blog right yeah so elite daily was a blog launched maybe in two thousand and twelve and within one year they scaled elite daily it was basically a blog that said like a lot of stuff they said was like controversial so it was like you know why men should do this or women should do that you know and i what's a controversial take and then sometimes it was like just a variety of lists but the the guy who started it his father was jacob the jeweler you remember jacob the jeweler the rapper the guy who like yeah that was his applied the rapper right yeah applied the rapper that was his kid so he started this blog when he was twenty two and this was when millennials were the jen's years so millennials were the young guys and within one year it got to be the most popular blog on the internet when she was getting something like a hundred million monthly unique he did it in one year about eighteen months in or something like that i went to their office in new york city and their office was a bunch of like new york kids like twenty two year olds who are being paid like fifteen or eighteen dollars an hour or something like that and they had just rows and rows of cheap ikea tables and everyone just sitting there on their computer just like banging out headlines to articles and then they would like write register just a couple words they would see which ones like they would post it on a leaked daily because they had so much traffic they would see which ones get a little bit of traffic and then they would go right out the articles and then eventually the company sold for sixty million dollars which in the media world it was like the biggest thing on earth and so elite day if google like elite daily acquired it was like the it was just like a massive was that how many how years this was like ten years ago so i don't remember but i think it was something like two years like it was like really fast like they were doing like tens of millions in revenue literally within twelve months like it was almost overnight and i remember going to their office and i thought that this was like a legit publication it was just like these like they built like some software that like could guess what was gonna go viral and it they was just banging them out in this room and it was crazy because it was crazy it was an example of people who find one little hack and they go all in on it they dedicate their lives to it and they end up building a business that is huge like this is kinda what this tiktok thing which is like oh you're tell me if i just like get this one mom to share this thing i'm gonna be able to whole infrastructure all around this where a lot of outsiders look at them like that's crazy like what you doing that's like we're ridiculous like can't do that and they're like but why can't i like the math says that this one work therefore i'm gonna go get three hundred of them and this elite daily thing it was insane to see this first firsthand and i got to talk to those guys it was all while this is like the new version of that and so i got to see these guys sorta of like i i wasn't particularly friends with the founders i was friends with somebody of these as employees so i to see it from that angle they got rich overnight basically and it was like the exact same thing of was just like finding a little tiny thing and going all in on it yeah i think it's not it's not for everybody and it's not easy and all that my disclaimers would be why why i'm why am i not doing this well besides the fact that i don't really wanna be you know running business anymore but but even if i even if i could even if i wanted to i here's why i wouldn't do this so it's a really f phonetic and stressful space to be in that's changing like every day and so i don't like to i don't know what the right analogy would be but it's sort of like sprint on quick sand and i just i wouldn't really wanna do it right but but if i had no other choice or if i was wired that way where that's fun for me i okay great i'm not really wired that way it's also age age age makes you different yeah the second thing is that most businesses like the terminal value you know the exit value is in how durable how sustainable how sticky is this and by definition this is not super sticky super durable super sustainable you get the upside which is a fast spike that's sort of more than you could otherwise get organically but downside is eighteen months right now i don't if any of this will work you might fall off a cliff and so i think that's the the upside and the downside of and then also for a lot of these it's physical products it's e commerce which is just its own beast in and of itself you have supply chains you have fulfillment you have inventory risk and you have shitty margins generally and so like i think digital products and software even if it doesn't grow as fast can still be a better bet to make it and getting able to go there so and getting big fast is not necessarily bad as long as you have the right mindset so for example a lot of people don't talk about this but jeff bezos amazon they got huge very fast they're also google's biggest advertiser when google first released advertising and they got big on the back of google and it worked because they were like we're gonna use this to make ourselves huge and also we know that the customer always first so we have to provide the best customer service with the best product so if you combine all those things you can create something amazing yeah yeah exactly i i do think also one last i guess like important caveat on this is if you do this there's sort of a better and worse ways to do worse way to do it and i would say the most important variable in something like this is just the repeat purchase so how much how much of a true brand and long term customer equity build there's a lot of people i see doing this for products that you would only ever buy once it's like man you're gonna go through all the mental gymnastics to get somebody to buy one time and the product is not a consumable it's not something you're meant to buy again and you're gonna have to release a new product in order another a second product or a third product of a whole different type in order to get there that's playing the hard game on extra hard mode don't i wouldn't recommend it i think that reason is if i remember correctly i'm just remembering this from like years ago i think that's why mo said he didn't do mattresses i think he was like looking at mattresses and this was right when casper became with thing but he like yeah like a mattress says four hundred dollars and literally everyone in america needs it which is great but you only buy one every eight years right so like of the products i mentioned the botox thing the it's that's a constant once you get on that treadmill of you know sort of like face improvement you're it's hard to get off tell me about it yeah i know i know you're feeling right now couple little closer to the camera let's take a look at that puppy hair color you gotta keep doing it candles you burn them they melt you gotta get another one right so these are things that are consumables that that that have purchase in them do we wanna end there and save your last one for another one yeah i had a bunch of other ideas not in the tiktok game but i think we got excited and use the whole episode for tiktok so if you like this we probably have two more episodes worth of just pure ideas go on youtube or tweeted us and just comment on if you're gonna comment on youtube just be like you more ideas and tell us your favorite idea of these alright thank you that's it that's a pod i feel like i could rude world and know i could be what i want to from at all in it like a days off on a less travel never looking back