5 Dead Simple Business Ideas You Can Start With A FB Ad | ft. George Mack

the way you know how i know this is a great episode because i feel like i need to get off this and go do these ideas right now like i know we wanna finish this episode i wanna go do one of these things right now that's how i know this is a bang i feel like i could rude world to i know i could be what i want to from at all in it like a days off on a road less travel never have you guys ever heard this idea that the australian accent is just drunk english accent because like australia was populated by all like the criminals of the drunk from igloo and that the at the accent in australia is just a drunk london guy so far off there's a great paul graham blog post that that i don't know if you guys wreck called cities thinks what city is an ambition and he has his concept in it he says that every city whisper something to you every every city is whispering something so he's like you know maybe it's in la right is you're the whisper that's that's there for you is you know become somebody right become like sort of known become a power player a a famous person basically you're not famous enough and in silicon valley he says the whisper is you're not ambitious enough because the status symbol here is not who's the most beautiful or the most famous or even the most rich to be honest the status symbol is like who's doing the big mission here right who's like the ai guys now they're the highest status even if you have a a really a if for the ceo of workday and you're like dude i gotta eighty billion dollar company over here your low status compared to the you know the guy who's trying to make you know the next version of an l and so he says new york whisper something he basically he's like you should think about which cities you wanna live in because that's what's gonna get whispered to you all the time i don't know what it would be for austin i i'm curious you guys sam you've lived there what's the austin whisperer the austin whisperer is how do you live a fit life on your own terms which means like being very balanced so austin is very much a balance so how do you work six hours a week go for walks be with your family wake up early be healthy austin is a place of balance i think george what's the what's the dubai whisper right now is it like a like poor like early a little there's definitely a little bit of that like i never thought i would have ended up being in dubai for a a little bit of time but it was during covid and the second lockdown came along and i wanted to go to the mountains by myself and chris my friend from modern wisdom said come to the dubai and i was like i grew a reading like richard da sam harris christ hitch since so i'm scared of go into like an islamic country and chris gave me the olds reply of don't be a virgin kong and i went for two weeks stayed for three years but it's a very unique weird bizarre fascinating name place that's great alright let's jump in so you have you knew that we love business ideas and i'll give you two things you wrote an intro for yourself i'm gonna read it but i think you didn't do yourself justice so you said you know i'm i'm excited to come on you said i don't have crazy high stakes huge exits of my business i'm more of a mum basement writing ideas online coming up with weird ideas and s is kinda guy so you know i i have some ideas some business ideas and opportunities but i have a lot of philosophies and frameworks i think that's great you also didn't do yourself full justice you have a great marketing agency so you have a successful business there also you're not just a kid in the basement writing essays you're kid in the basement writing essays they get read by everybody from you know joe sc to elon musk you elon been re retweeted you a lot lately and i think that's a a good scientist bro you you've made it i appreciate that you're killing the british syndrome out of me so i do appreciate that what happens when elon re tweets you by the way do you get like a lot of traffic yeah i get quite a lot of traffic i mean the one thing i did notice of i've reached like hundreds of millions of people on twitter and i've never had one dm from a girl and then chris williams started sharing my videos on instagram and it changed a little bit like it's all man tech and things on twitter like that but yeah you do get quite a lot of traffic the notifications bell does start to break a little bit alright so let's start with business ideas what what have you got for so what are the opportunities ideas little half baked startups that that you're in your mind right now yeah so as sean kind mentioned i run the ad professor account so people won't know that on twitter as well will we make some of the best ads online i'm obsessed with from a advertising angle and all my business ideas think of the advert first and that i kinda of work from that so the first business idea that i think would be pretty cool that i've always wanted to do but never got ram to is essentially i know you guys a lost personality tests like the personality test business model that exists it's quite an easy find out about yourself everybody's fascinated by it even if a lot of it is pseudo science and i'll never forget the day i'm in the car with my mom hope you don't mind me be telling the story i'm in the car of my mom my dad's there my brothers are there my mom's heavily d so she doesn't wanna do the personality test but she wants me to read it for her and then she's answering so i'm reading up the question of i don't like to get into arguments and she'll be like oh i heavily disagree and then me and my dad like no heavily agree so pretty realized that personality tests are often answers that you want to be true about yourself versus the actual reality and this kind of idea of a self awareness test where the personality test you potentially fill out but everybody in your close circle so your wife your parents your business partner fills out and you have a note there reason why i like this idea is it's a little bit of a lot of loser you've got one stacking on personality test that have always worked but two the social graphic effects and then s read the advert angle of being able to run adverts directly on find out what your wife thinks about you the question i would have is is a great idea business you like it that is a great idea i i've been talking about tests like this i i have like a a notebook of like the what's the new iq test the five five love languages test and i've been really fascinated could you run a facebook ad funnel to to one of these businesses because i think most of the people who do this they do like a book funnel which is like the slowest old way of doing things they write a great book about the science the the love languages thing and then in it like trans finder read a book and then in it they give you like a a code or whatever to to go take the test and you go pay for the test but i love this for the reason you just described the viral factor can i tell you a story of why i think this might work so when when i first moved to silicon valley worked with this guy michael birch and he had built a social network called be they sold for eight hundred fifty million dollars but before he built bi he he built a social network called ringo that was the same exact thing as be but just like twelve months earlier that he sold for like two or three million dollars and what he did was he built ringo it started to grow he didn't know he couldn't keep up with the server cost he didn't know how like at the time there was no facebook like he didn't know how social networks were forever ever gonna make money so he was out a meetup up and a guy offered him like four million bucks for it he's like done then he worked for that guy and they had a quiz company called tickle and tickle was basically like it started out more on the myers briggs like intellectual tests but became everything then it became what breed of dog are you and turns out what breed of dog are you was way more viral than like what is your life passion supposed to be right like harder or more intros test people wanted to what dog are you and so what dog you went really viral they sold tickle for a hundred million dollars to monster so he was like holy shit quizzes are this amazing viral thing because people want the you said their favorite subject is themselves then they're curious to know the answer where where do i land and then when they're done they post or they share where they landed and other people say oh that's what you where i wonder what i am and they go take it as well so the only difference he made between ringo the thing that was you know growing kind of fast and you know sold four million and be which grew really fast a million users in nine days the first nine days the only change he made was that when he launched be it was a copy paste of ringo but with one difference instead of filling out a profile you just started off with a personality quiz which was the i think it what's called the best friend test it was how well do you know me so you would answer questions about yourself and then other people would try to and you would say you would send it to your friends to be like see how well you know me and then it would show you who knows you the best and you would kinda compete and when after they would fill yours out like i'm guessing how well i know you then i would fill my own out and i would send it back to you and so i went super viral off this one mechanism and so the thing you described i think would work really well because it is a how well do you know me but your your version was how old well do i know myself but i think the real question there actually is what do other people think about which is probably the biggest question that i have is what do other people think about me and can i kinda anonymously find that information out so sean do you remember like sick step episodes ago you were talking about going to victoria and how someone said they did this like jack scheme yeah they did this like executive coaching thing where you do a quiz and it tells you about yourself so i loved that and turns out with hampton we have access to thousands of executives and so we're are thinking about should we integrate this and so we're currently testing it actually with like a yeah three or four customers where what we've done is we've created a quiz like you've described george where it talks about like whatever you're asking your mother like these questions like what your opinion of of yourself for these questions and then you actually send it to twenty different coworkers wife husband whatever and then you get the results and we have put together this presentation to help you improve and maybe it's probably that we could charged thousands of dollars for but george you know about this like the the the thing we're talking about if you ever heard about this no so this guy basically does this for executives and it's like a three sixty like basically brutal honesty punch in the face so that's the idea is like he charges i think like thirty grand for this so you pay thirty thousand dollars to take this test of what they do is they go interview not just a quiz they go and actually like sit down talk interview your wife your business partner your people who manage you people who you manage all this stuff and they then come back to you with like here's like the truth here's where you're amazing here's maybe where you run people the wrong way and here's you know something that's you whenever they give you that that feedback i don't know how great it is but the two people i know who have done it were both like yeah this was massive for me now they were both also in that phase where they sold their company for hundreds of millions of dollars and needed a little bit of direction and purpose in one and two indulge it's a luxury item they were a thirsty person asking for water yeah exactly but hey hampton is a group of thirsty people asking for water sam i my prediction is i think you will either double or triple the like lifetime value of your customers if you integrate this thing i think that is a genius idea sam so george gotta got any more tips for me so people what i like about this is it rides a few societal from memes as well that you've seen the guru on instagram shop about self awareness but what does that actually mean and what show be where that grows corner what does self awareness actually meet whereas this it's a quite a bit of a practical way of seizing self awareness and i remember there's a line from daniel cannon who wrote thinking fast and slow so he's the ultimate cognitive behavioral researcher a nobel prize winner every cognitive bias you can think of came largely downstream of daniel kahn and he's the godfather and his overwhelming lesson was that essentially all that research taught him nothing and the only thing that you taught him was it's much easier to see mistakes and other people than to see it in yourself and this is that kind of idea right other people we don't notice we have bad breath but people other people can realize within seconds we don't realize we're dating in the wrong car until twenty years in horrific divorce but your best friend sees it in two minutes so there is something about when your ego removed from it and other people see things a lot clearer in than you cap was it his other takeaway was that he was like at the end of his life he was like i was i think i was wrong i think much of this i think a bunch of this research he like did this book and it was amazing and he goes i think we got a lot wrong about that is that true what is that what happened george it was something like that where he likes like you know we said these like five theories and like these three i think actually are wrong there's a few he definitely got wrong there's a few funny ones of where he talks about planning fallacy and even knowing planning fallacy doesn't prevent planning fallacy so even the guys that came up with the idea of planning fallacy when they were putting in research of how do we teach planning fallacy to kids at schools or two any curriculum they'd even they underestimated how long it would take for the curriculum of planning fallacy itself so just because you know the government biases doesn't be what's the scope of what is that what's the planning fallacy the planning fallacy is this idea that if you say i'm gonna achieve x of in a month it will probably take two months and no matter how lot and even being aware of the planning fantasy doesn't prevent it from not happening so you constantly it takes three times as long as you think it will and cost twice as much which is interesting when you read elon biography i wonder if that's one of the reasons why he just always sets absolutely absurd deadlines because he knows that even with that factored in and it's still there to be later than you well that that's what gonna ask you so it's the way to fix that that you make stupidly ambitious goals and then like if it's where you shoot for the stars is it if you miss it on the moon type of vibe i that's what he does i think there's definitely something through that but i i wonder if you can actually ba bullshit yourself to that level i don't know yeah the other i think the other way to do it is you burn the boat so you make it where it has to get done there is no way for it to spill over like it not physically possible because that's when you know the sort of the remarkable things happen right like you know it's when he runs out of money in the last rocket has to take off it can't explode like the like the previous three that's the rocket that actually went because he's actually out of money at that point there is no there is no other way and i think this where there's a lot of remarkable stories of people in sort of like when they're actually backed into a corner and there's no out that's when they're able to perform the miraculous they're able to do what what seemingly couldn't been have been done before you said something interesting i wanna go back to real quick you said when i think about businesses i start with the advert which is the ad and you work backwards to the business so what like explain that more because i think it's really smart what do what do you mean by that or maybe what's an example of that i've helped so many founders with that advertising and the amount of them will spend years on their idea and then realize there's no distribution for this thing it just isn't distributed native so i always think from the compression algorithm i know we spoke about this sean of like a sticky idea which is essentially all adverbs like good adverts themselves are a sticky idea which is essentially the following algorithm of total amounts of emotion times number of people that can understand it and that is what makes ultimately a good advert and if i can't compress it down could people talk about an elevator pitch it's almost like the ad pitch right can you compress this thing down to person who doesn't give a fuck about you scrolling in their feed and then immediately going i'm gonna give money towards this that two second stop snapshot and i think if you can't compress that down it needs it needs more work you you have an idea on here and the sentence that you're gonna reply with when i ask what your second idea is is it's just the most ridiculous sentence set that will ever be set on this podcast so what's that one yeah too what saying sean already knows me quite well so he knows i'm an absolute weirdo sound but obviously thirst impressions day ruining it for you did you i love weirdo you're this cool great this is exactly what i'm about so it's sex is going to potentially die as a reproductive mechanism so if we just go through the history of sex so if you could imagine a chart of sex to baby ratio from at the fifteen hundreds so you had the first official condom that came in eighteen fifty five there's talk that it was actually the fifteen hundreds people using animal parts but i be con as we know it the con as we know it now like a sheep intestine yeah now that's a drop ship in store right there right and and then the morning you have pill came in the nineteen twenties and then full effect like the nineteen seventies so if you can imagine number of times had and sex the baby it's going like this with time is completely plummeting what i think is looking more and more likely with another we talk about advert first approach i think you spoke about this before sean when you look at different technologies coming in so you've obviously got ivf you've got bio banks with lots of genetic data you've got ph phenotype tests gen phenotype tests i think you're already seeing this with my friend jonathan has a compliment they're gonna be probably around about next year the essentially particularly for wealthy people and then i think it trickle down society where you have ted embryos and they can basically map out okay if you want to avoid diabetes crohn's disease cancer etcetera we recommend this embryo selection and then obviously it's gonna probably get weirder weirder with time whether that's height eye color iq things like that so i we're really on the pre of this and all you're gonna need is a few people with being able to crunch the the data and it's gonna be a wild couple years so that's actually pretty convincing because sam's right when i read this you said we're one of the last generations to be created via sex i was like don't know what the hell he's talking about yeah test two baby and then but would you just made that case i gotta admit it went from george's nuts to oh he's right which is basically that like we already have the tech now to basically have a baby to create a baby without having sex cool ivf does that all the time and then when you say well what's the benefit the benefit is selection right so first it's d selection of you know horrible diseases who can argue you against that then you have pro selection which is do you want the blue eyed smarter what taller like what what do you want right higher likelihood chance right and let's say let's say that science is making that more and more possible over time seems like that's where the puck is going at that point are you gonna to be the parent who's like nah i'm crap shooting it i'm just rolling the dice i'm just gonna go do the animal way we're gonna we're gonna in and out this burger animal style we're just gonna go do it and then whatever happens happens whereas all your friends and neighbors are the ones you know hand picking best babies out of test tubes to say we want the embryo that's gonna be the healthiest the the the the most sort of set up to thrive it seems like you're at a a disadvantage if you're gonna go choose the old school way right it's driving stick when and when the world moves to automatic when when i read the sentence george i was like when george george is gonna love the earth when it comes back down to reality like once he once he leaves mars because by you're gonna love earth it's great we have water yeah but then i realized hey guess what i had my child via yeah but so i wasn't gonna say it but sam did this exactly what you are describing i my fred yeah oh there again and it it listen we did it because there's a gene that runs in in our blood that we didn't wanna pass on and we did it we all we we should accomplished we eliminated that gene we got rid of the target too gene dude yeah got rid of that down like being people's constantly problems yeah we wanted our kids to be five eight and it worked and so yeah i did the exactly what the thing you're talking about i'm gonna get get rid of the british shelf out i i think i guess there's two types of people that hear this there's one type that goes this is really weird why would anybody ever do this and the second type goes oh my god i've been so worried about this family hereditary condition for so so long of course so the first people if you actually hear i think that you're probably quite lucky that you don't have it but anybody who has like i've got a few different family chronic conditions and as soon as i heard this i was like if i could not see my child go through brain that i've seen other family members go through whatever money this takes goes back to sean's point work backwards from the facebook ad like are you concerned about abc b diabetes crohn's disease insert condition funnel right there and immediately you can see how you can have very wealthy people paying a lot of money for that and with time the u economics will go down so and third and and it also makes sense because people are waiting like i've got so many friends who are in their thirties late thirties and they're wanting to have their first kid because like they're yu and they focused on korea for a long time and then you get nearly late thirties and you're like shit my parts aren't working as they're supposed to like i could use a little help to to like make this happen it's so so calm so much were common than i ever thought so yeah funny sorry so we're were doing the podcast with somebody who's super super wealthy like a billionaire and before we did the pot i wanted to meet the person so i went to their house hung out with them got to know them a little bit ben was with me and we so we hung out was great we had a long conversation about bunch of different subjects business tech life blah blah blah and somewhere along the way this person was like they mentioned oh yeah we know i have this many kids i'm expecting we're expecting our our next one we're like oh congratulations anyways we leave and so when we're leaving the house we we you know say buy to everybody you know meet the family say bye afterwards i'm like ben so what's the what were big like notes what we takeaways because i what did we learn wow we just got this amazing access to this person none of this was recorded but like we can learn from this what what did we learn and i had like all these like business nuggets like oh he mentioned this growth tactic oh he he said this was the reason why that thing succeeded and ben goes and looked at his notes he goes oh i found the ultimate luxury item i was like wait like his car or what were he talking about and because he had showed us his garage of cool cars and he's like no surrogate i was like what because when were walking out we saw his wife and he said like we're expecting a baby next month but his wife is not nine months pregnant fuck he's like he's like that has gotta be he's he's like right that's gotta be the ultimate luxury item it's like you don't have to go through like this like incredible body you know experience to to to carry and then birth this baby that's the ultimate luxury and and so i started laughing at that and i thought i he's kinda right i think there is i disagree with you on that you disagree that what that it's a luxury item yeah i think or was that everybody wants it no i think i i don't know i mean look it's a bunch of dudes talked about shit that we ain't get experience but like dude i could barely form a sentence i called it a body transformation yeah yeah i three kids and i still don't really understand what's going on yeah but no i think that's like a necessary thing to go through in order to bond with your with your kid so the that's like saying if you're adopted you're not gonna have a bond or this is i think there's a lot of to that but george what do you think i mean i like these things because i don't tell opinion on on what we should do with women's bodies yeah put me on the spell that okay i'll i'll give you like a different angle to this when i so my wife wanted to deliver naturally so no no medication no nothing and i was like that's why you do to do this the hard she's like what i wanna do so we went to this birthing in class giving birth the natural way by far the most like scarred into my brain you know three hours i've ever been in and one of the things that i i raise my hand at one point because it's like ninety minutes in and they're just describing what seems like voluntary torture and i'm like hey ask like is this what most people do or and she's like no no like i think she said eighty something per eighty five percent of people choose an epi and i was like makes sense to me and epi is also kind of a new newer technology right like so for you know hundreds of years it wasn't no substituting as an epi durable but once you have the option to have a baby that without you know being able to feel all of the pain and the delivery and the labor obviously a lot of people opted into that and so there's a whole bunch of like birth businesses that are like you the epi is a birth business like after we had our baby they're like do you wanna freeze the cord blood and like eat the placenta i don't know what you're talking about but like note of the eating freezing what's that for they're like well if you kid ever has a thing and they need a you know stem cells this is like super rich thing of stem cells on cool so how does this work and they go well we're gonna take the cord right when the baby's born and this might save your baby's life someday but we're just gonna freeze it and you're gonna pay us you know couple thousand dollars now and then like five hundred dollars a year for now until the end of the time and i was like okay yes but also how do go buy one of these business because the most incredible business i've ever heard of you you're playing on parents fear at a time when all of their love and endo are kicking up and they're like okay my purpose in life to protect this baby and then it's a set it and forget it you know the tens of thousand dollar subscription for a thing that you're just gonna the ultimate insurance policy for your kid that has to be the best business i've ever heard of that's good so if anyone has one out there i'm still looking to buy them i've never seen one for sale which i think is another signal that is a very good business a hundred percent what what's the selling i art thing yeah so this is one thing i noticed is whilst i was traveling around europe if you guys seen this store let me pull it up so all you george i'm thirty just thirty yeah good energy i like this is called the indicator of interest from sam yeah the sam starts to ask like up yeah set the exam before we do that let's let's talk and lost the first twenty minutes of the pod where it's like this is for of everything interesting to say to now like wait i need more of this guy in my life a second the second a british guy says whilst molecules you have my attention that's my favorite word oh is well can you guys see this so for the people who are listening your i for art so in amsterdam right now i walk past the store i walk past the store and in the outside of the store there's this thing where you kind of lean into a telescope and reflecting back from the telescope is your eye and what's fascinating but i've got relatively nice eyes and don't get many compliments on the blue eyes george oh you go are you gonna get me blushing too much sound so you then have you then have certain friends of yours that are probably beautiful eyes to get compliments all the time what's actually fascinating similar to the personality test when you zoom in to someone's eye even if up of the ugliest eyes in the world they're beautiful so like my eye i was like wow this is incredible you can even do it where couples like partner their eyes and this is all the fastest growing companies out of europe right now i guess it's growing you do this so i did do it yeah me and my girlfriend guppy the eyes scanned is it like on the wall behind you where is it no no it's not it's not on the wall behind me i'm getting my mama's as a again is a print or digital what do they do what do they give you you can print it and then you can do like big blow ups on the wall and they charge quite a lot for these things it's like two hundred to three hundred quit and the reason why you like this is because you're all about distribution and you were walking down the street you sell the storefront you can look into this thing and they show you a picture of it and then you pay money to buy it and correct sticky the idea is emotion times market right so this is everybody's the market and the emotion i think it's pretty strong in this yeah it's so you customize to them and it looks beautiful dude and you could buy like you can buy like a necklace or a ring or something of your wife's like eye print correct this is this is awesome there's probably no repeat purchase here but this is awesome as a one time thing and it so much more beautiful even if you think you got boring eyes when they zoom at that level it's like seeing the universe you go oh my god this is its own mini universe inside of me i noticed on their landing page they don't have very many you know boring black eyes like mine so it's all like beautiful greens and blues and hazel i think you'll be surprised i think you'd be surprised to quit be shaw but i think when you get under that it's crazy well i i'm definitely curious like i definitely would wanna do this if this was around me i would definitely wanna do it i would would certainly do it with my wife for my kids because it's just like a thoughtful it's a thoughtful cool thing rather than like you know same old same old so one of the innovations i'd like to see is could you distribute this online so with smartphone cameras getting better and better is there a bit ability and like ai scanning images there's something there or is it that you send a little device that sits on their camera that gives even more definition so they could do it at home all of a sudden you can imagine the advert first of oh dude if you could do this with an iphone how beautiful your eyes are bull global market and meeting i'm gonna send this to somebody to try to make this dude this is awesome i just i just text this my wife i said hey let's go to to europe this is awesome no they have a new york location okay they if you if you click find gallery they have galleries all over the world so george you said this business is doing well what do you know about them do doing really well from when i went into the store i was like this ticks all my like the lot of polo were effect my ears taking all my boxes and they said it's like one of the fastest growing startups in america at they opened a hundred and fifty locations in the last year or something like that so it's growing my bananas you guys wanna hear something so the other day have you guys seen this it's mostly women and is this thing on tiktok where you go to this place and they hold up colors to your face and they tell you your color palette yeah you what what's that called color scale or color grade or like so it's like it's like a noun where it's like hey what's your blank i forget what it's called but anyway my wife wanted it she saw an ad on tiktok for it and she was like this looks cool and i was like i'll go and you pay a hundred dollars and they rented this tiny like it's like a a huge closet basically and you just sit there and they just hold up a shade too you and they go no not that is it for clothes or for makeup for everything it's from and and at the end you get this thing and it says you are this one whatever like the there's like eighteen categories which means this makeup this clothing color this all these colors these are your colors and it basically like for me it was like it's all women it's like margot robbie like it just said like some other white lady who that's like she is also an example of this person and so you should wear clothing in the wintertime that are these colors in the summertime these colors whatever but it's a brick and mortar thing that has been franchise out similarly i mentioned to this business and i was like how many of these a day do you she's like i'm packed i've got fourteen a day and each one has paid a hundred dollars and i give hq like the head headquarters company half of it or something like that what would you call what's the name of it yeah and i think i went i think the place that i was called the place that i went it was called the color lab or something like that where it's like sign me up and i talked and it and it had the same type of stick as this one george where it was like a brick and mortar it was franchise it's like dexter yeah there was like a thing outside and you're like yeah of course i have to know like what color i am otherwise i'm gonna be ugly it totally got me have you you have you seen this guys on like tiktok or instagram it's mostly like a women thing i've heard of the trend they're like the color analysis type of thing and i don't know george you probably know the the fancy word for these things but there's like so there's the concept of consumerism right which is like you know how americans basically feel like we we we need to buy certain things we need to like i'll give you the example a friend came a friend who lives in india came over to visit and they go yeah india has really changed one of the things is like india feels like america where we've become consumer he's like you know before he's like india used to have one max two pairs of shoes is it but now it's normal to feel like you need like ten pairs of shoes you need like all the different colors and all it's like that that's not a real need but it it starts to embed itself in culture it's like you almost convince yourself that you need this much this much stuff you need to buy more things and i think that there's like this personal consumerism which is around you need to know x about yourself you need to know your quantified health you need to know your color grade you need to know your personality test and i think you can just keep selling into that and this just seems to be an increasing amount of consumerism around around the self too not just around material things in your house yeah i don't know i don't know the specific thing for it but is this idea of and the infinite consumer abyss you stare into it and it stares back into you like this guy the infinite consumer abyss just off the dome that's fine guys the guy if i'm gonna if we're gonna have an infinite consumer biz i'm getting red because according to lily color lab that's that those are my colors wait so you did this or you you made it sound like your wife did this well she was like let's do this and i was like i'm in here's two hundred dollars let's just plural yeah like let's find out our i don't know dude i didn't use any of it like i don't know i just went to to to experience what it was all about i don't know i am lilac bar let's go i just wear blue and black anyway it was that was that's my color alright let's do the let's do these other two ideas because i'm curious now by way you know how i know this is a great episode because i feel like i need to get off this and go do these ideas right now like i know we wanna finish this episode i wanna go do one of these things right now that's how i know this is a bang alright so let's do number four mold cleanup as a service what do you mean by this yes so one big meme slash wave that i was noticing in america is people becoming more and more concerned about mold in their house yeah people freak out about that in austin particularly yeah seventy percent of houses in america apparently have mold in the obviously it varies in terms of the the amount but downstream effects of all autoimmune conditions severe health issues asthma etcetera etcetera working backwards from the ad first find out if you add mold in your house like add a horrific image of the malt and horrific insight since the damage that mold can do you could sell the visitor for free and people are ripping up their houses spending tens of thousands of dollars hundreds of thousands of dollars because if it's your home and you have poisoned at it the like friends that i have that are renting are literally truly moving out of the house either not sticking around now so if you actually own the home it's even stickier i like it from a ad perspective a health perspective if you could partner with a big like health influencer that's your chief influencer officer that could just chat about mold all day and just run the funnel of find out for free and then sell them all the services on the back end similar to what mari kelsey has done for blood optimization but doing it in the house i think there's a lot of money to be made riding that wave and i know shot a new chart about one shop businesses keep up mold in google trends it's just every year like steadily game beta and beta and beta and beta i love that for a bunch of reasons so you what is was that you said thirty percent of houses have mold seventy percent seventy okay so that is also killer hook for the ad right seventy five percent of seventy percent of the houses of houses have mold find out for free if yours does type in your your address and we'll send out a person for free to go to go diagnose and if you know the seventy percent have something then your conversion even if ten percent or five of those people are gonna spend you know few thousand dollars getting rid of the mold that's pretty good you could target you know high value areas you could also just run this as lead gen only so people who do mold servicing probably are not great at facebook ads and so you could just be the great at facebook ads part and then farm out all the leads to the mold companies all around the country so that seems like a really good part of this business and the last thing is like there are so many people that have un diagnosed you know health issues so maybe it's like fatigue maybe it's a bad allergies whatever whatever is going on and you can't find the root cause of these and i think this is why something like gut health has taken off in such a big way because it seems like one of these like yeah if it got screwed up then everything downstream is gonna be screwed up i it could explain fifteen different health conditions it's the same thing like if your environment is toxic then that could explain fifteen different conditions that you might have and who's gonna argue that no i wanna keep a toxic once you find out that they are you know we had a pest control guy come to our house and he's like yes see that little like nook under the house that means you have you know mice and rats that are under the house and you know even if you're not seeing them in the house they're here they're at your house would you like me to seal this and like play some traps and i can come by every month and spray i was like cool here's three hundred dollars a month go for it and you know that's a three hundred dollars month subscription that i'm on now for the vague possibility that there's like a mice like you know my rodent problem at our house what you're gonna learn george moving in austin is that like it's like the most health conscious city i've ever been to and like some people are pretty extreme but it's kind of exciting to be around those extreme people and i know people who have like brit like a a berkeley water filter for their their entire home and i started researching it have you guys ever seen the inside of a water heater like a water tank they're horrible disgusting it's horrible you see that there's a picture of somebody literally just holding to like fist of what just looks like either fault mold fungus or just like mulch of some kind and so i i saw one of these videos where they where they just cut open a water tank like a water tank for the water heater water heater tank autopsy it looks like the it it looks like what you would see with like an old coffin that you woke up open up with is like a bunch of like rot skeleton bones like it's just like what the hell is not even know what this is and it makes you like crawl and so i remember seeing this and i'm thinking is is my water heater like this are my pipes like this i have to get one of these berkeley water filters i need one of these things and this is very similar and the difference is i think getting mold out of your home is either it's actually quite hard or in some cases it's impossible i think like i don't know i don't know the problem i'm not sure if that problem in many cases can actually be solved getting a new water heater getting a water filter at your house much more sol particularly like my in laws live in new york city and where these buildings are built in the fifties it's a lot of times the similar pipes or the water that goes through new york cities like pipes have been around for a long time and i remember seeing these these videos of these like water heater like where they where they cut them open and do autopsy and i'm like yeah i'm never drinking water for many of this shit ever again like and i i was like i i need to find a and i need to find someplace to replace this that is a in line with what you're talking about and maybe even more of a pungent ad yeah that's a good one should we move it on to the next one yeah alright let's do this last one so your final idea i think is of a really fun one because it's not even a business it's like a country lovely idea like you should be the cmo of the uk explain this this idea yeah i like how when went from like cryptocurrency and now not trying to build his own country and you are i been thinking about companies this entire time people out here thinking of countries and i don't the city's whisper right he's in silicon valley for too long it's like you need to be more ambitious you're starting oh that's cute i started countries so one of my reflections as a coming from the uk and we spoke about it to begin with an experiencing america and despite all the political shenanigans that america hands attending fourth of july in nashville and going this is wild like there's flags everywhere there's people chanting you were saying you were saying but you were safe everyone's on the streets so i yeah i was at the end of the day chanting usa and then people were go you can't do that that's why we're chatting because we got rid of you guys and anyway i then reflected it on it and i realized that i've never met an american that doesn't celebrate their national day in some regard and then i realized i've never met a brit that does celebrate their national day and then i realized i've never met a brit who even knows the day of their national day well because you guys have been like the bosses like there is no independence day you are like the so the call you were like the colonize right like the anxiety so that's one of the issues with it so the the irony is by the way the national day is say george's day i'm english called george and i had to google it it's april the twenty third in england there's no flags anywhere you can't have national pride and i do think part of it is the colonization side also saint george just like who was this guy whereas of independence day you have a clear enemy so thinking from an adverb perspective who is s saint george it's be slate a dragon nobody cares and essentially canceling s saint george's day and creating dunkirk day so so yeah the britain's finest hour we've made a lot of mistakes britain's finest hour was where do we escaped hitler's germany four hundred thousand men with churchill all of britain came up together sending the votes across and literally the only reason the country exist that we're not speaking german and i arguably ado hitler doesn't conquer whole of europe is because of this day so there's an enemy no matter where you stand politically ado hitler number one enemy when it comes to that ad strategy and make it the most british day imaginable so from midnight to twelve pm you can complain moan drink tea talk about what's wrong in the past present and future but come twelve pm get the r in the sky get kid dressed as like if you look at the number of british icons charles darwin william shakespeare john lennon like there's so many like icons of history that the world should be grateful for and i think you could add billions to the tourist economy of the uk and unite a difficult nation for at least an afternoon sign me up my friend sun awesome there we got like we we could in in oasis by the way just announced they're going on tour going to that yeah i'm darwin shakes like always liam gallagher playing wonder would not be a bad idea that might be the official song of dunkirk day that we got so you posted this did anybody like hit you up did you get some like you know a pm in the in the dms what what who the the the the price i mean who is the the like know harry reach out who was supposed to reach out not yet not yet we were i'm not gonna i'm gonna keep banging the drone for a while i i think honestly you should run ads to your essay sa to or to your blog post targeting specifically as hyper specific as you can aurora family ten grand of ad spend and i'm pretty sure you're gonna get a meeting at the palace we're we're gonna to to discuss let's do it let's do it don't cook that that's fantastic it it it that is like a funny conundrum that england is in when it's like well you guys have been a man for so long but there's not really like like started from the bottom now we're here type of story it's more like you've been the man for so long and now you're looking for us so like that's like pretty good longevity well the thing is you need the brand right so like i bet if i walked outside right now and i went to like you know just like nearby i don't know i owe if i went to home depot and if i if it was a busy day at a home depot i feel like if me if i could get two other people with me to start chanting usa i'm pretty sure the whole store would just start arbitrarily not on a july four just start chanting usa because there's a such a pride and usa has like the brand is really really strong right it's like freedom number one right there's the american dream there's like sort of the the the the pride of of america whereas like i think what would the country stand for so you were like drink tea and wine which is like okay that's like you know humorous in a way but like what would be the thing would it be like would it be creativity would it be art what what would be the thing that's like we can hang our hat on of like we're the best at this the british pride what is the british pride about i think from first principles the reason why independence day works is because there's an enemy that you skipped and just using creating an enemy again talk about advertising tactics earlier a great ada about angle but the the enemy of ado adult hitler and nazi germany can you unite is the only thing that can unite this country i think right so and then just go through the like when it whatever you wanna pick you wanna pick literature you wanna pick the industrial revolution like we've got some classic hits in the library we've got a lot i think i have an answer to my question to my own question that the ads on what you just said which is the uk is sort of like the harvard of countries it is ivy league it is prestige it is old money it is old history it is we've been here forever and the great minds have come from us i think that's the branding which is like the us is more like i don't know a big state school it's a bit of a party school right and whereas you know we're more usc whereas the uk is more harvard yale princeton and it's in it's vibe and it's brand and so it's got that that old luxury old old money old prestige brand which is like it's elevated and i think that's that's part of well that's what i would lean into more it's not like modern and super high tech i would lean into the other side on on the branding one of my favorite ad campaigns george of all time it was in the seventies it was a rolex campaign and it would show a picture of dwight eisenhower you know the general general war two in than the president of america giving a speech to troops and he had a rolex on and then it showed an admiral of a great shit like giving directions to his folks and he looks like he's going to war and he's wearing a rolex and then i think it's so jfk wearing a rolex while he was like talking to cash or something like amazing whatever and it the the headline was the man who control the destiny the the man who control the destiny of the world wear rolex and it's one of my favorite ad campaigns of all time because you you like it makes me associate rolex with prestige and like doing something not just being leap but actually flexing that muscle and i've never seen a good idea on how to reuse this ad campaign that i love so much but this might be the one where it's like the people who have like given the world art or the people who have kinda helped shape the destiny of the world are british whatever but that's one of my favorite ad campaigns of all time yeah if you i think the the copy is if you were here tomorrow you'd be wearing the rolex and it does different variations of that i broke that one down a few times it's it's so h not i even that line back if you were here tomorrow you would wear a rolex with like an image of the white house therefore aspiration association of the white house it it puts you so it puts you in it it's loose that is hit notes if you spoke to a h about a sentence dust sentence is all literally moses like for example there's a a porsche one that i love sean and it's it says too small to get laid in but you'll get laid the second and you get out of it it it's a picture of a porsche right or the new balance one right the only the only shoe worn by high fashion models in london and and dad's in ohio yeah yeah just love right that's such a good one like i said we're broken downloaded a lot of these on the unprofessional so like one of the porsche ones is honestly now did you spend your youth dreaming about someday owning a nissan that are a of mitsubishi yeah that's good you may get lost but not in the crowd that's another good porsche one if this car doesn't excite you check your pulse you may be dead so yeah there's the so like if you go to the app professor on twitter we've got so many of them so we we should talk about the advertiser real quick so you have this marketing agency and to grow it i thought you did a brilliant thing which is you created this anonymous account on twitter the ad professor and i think you didn't tell people at the beginning that that was you right nobody knows to this day already well we just thought you got breaking news so came out the closet y youtube thumbnail george mack comes out reveals his truth we got it yeah people won't click on the nine so he creates the ad professor and all he does is just give it's like i i i love ads you which you you do and you collect them and so you just started threading here's just bad ass ads and then in that people start dm you and it from what i understand it's a better salesman than any sales guy you could have hired to go out and pitch for business is that is that can you talk a little bit about that yeah we also then create ads four brands so i we did one the the fred reached like thirty million people it's like twenty three different ads of ads that we've created from like ryan air so we did a tesla one of but you're saying is you you created ads like on spec meaning you pretended tesla was your client and here's the ad we would make for you tesla here's the admin make for you ryan there and then you you just did those those also went viral because you really made did a good job of that right exactly so like it says the one was it takes i think like three point four seconds to to read this ad the same time it takes a tesla that go to also sixty this is great and it's a picture of a tesla driving off this is a a really cool website so and you can do that and then people just start sliding into your dms wanting to work with you guys or how do you even because you don't even say i have an agency by the way right you don't do heavy calls to action on this or or am i wrong a little bit like plug at the end but it's always value first and i think that model of who you went to school with and knowing people that way versus is just making dope things online and people seeing the ads and realizing that those poor showers from the seventies still have relevance today and trying to create ads that are just super sexy there's this weird like i discovered it by looking at ad horn on reddit and there's like hundreds of thousands of communities dedicated to people chatting about ad corn and then created the ad professor off the back of that but yeah no near me until today i guess does this make good revenue we do okay again how many people were doing say the name of your agency by the way so that people could go find you that's just i just go to add professor dot com sam was mentioning the website then we have about forty people give or take wow this is awesome and your this is really cool i i would like to use you guys thank you i feel sold but like when i go to this website i'm like this is cool and i've i i filed i've filed that twitter handle i thought it was really cool alright we are gonna split this so that was part one of an episode with george mac that was ideas ideas ideas i thought he had some bang in there the next part we're gonna do is his frameworks which is actually what he's more known for this guy has published essays and tweets that are he gets retweeted by elon musk like once every week so he has some really awesome ideas and frameworks that he is curated or uniquely come up with we're gonna talk about those that's all part two with george mac the big idea i feel like i could rule where to know i could be what i want to from at all in it like a days off on a travel never looking back