#49 - Meeting Bitcoin's Billionaire Kingpin, Boy Scouts Files for Bankruptcy & Branded Canned Water

alright today we talked about liquid death we talked about how we're gonna be on the gary van vaynerchuk podcast and we need your help to make something special happen sam talked about how he was very touched by boys scout and the business behind it and we also talked about how i one time be friend the biggest drug king pin in the world another podcast let's go please subscribe to the podcast and unsubscribe and then unsubscribe again so we can go up the charts so we are moving up the charts fast and faster and faster have you seen the results today on aca cast no how is it good with the twenty four hour release if the numbers are going up it's going up love it okay should go up so we got a lot of responses about private equity roll ups i think that i didn't do a lot of research on it because what i wanna do is you have brent coming on yes and and let's of our buddies are doing a roll of business also yeah so i wanna wait for them to come on yeah and so today i've got i wanna go real deep on i was i i sent this out a loud earlier i was like today on the podcast i wanna touch boys scouts so alright that's the intro so i wanna talk about i have a really interesting story about some boy scout stuff and that and it's shocking what i wanna talk about but first you wanna get to a few things okay sure i don't know where you're going with that let's do liquid debt yeah go for it okay so liquid debt deaths so we we tweeted it out and we put it into facebook group hey what what should we talk about this week and a bunch of people hey what do you about liquid death so they just raised around of funding so what is liquid death it's a canned water so not like lac croix or whatever it is the look of it is like heavy metal so it's it's basically just a canned water drink but they went all in on the brand it's made by these guys out in la the incubator science and they're behind things like dollar shave club and wish bone this like teen app and a bunch of other things are an incubator studio out there and the guys who started it mike and peter interesting stories yeah our in our internet veteran mike was like ceo of myspace and peter i think photo bucket i think it was his kinda kinda claim to fame peter fam and so anyways they're their interesting crew and they came you know the sort of bottled water or canned water market is actually pretty huge now and they just wanted to come out it with a different angle so they're like look you know how the hell are you gonna sell water well you have to create a brand and a story around it in almost a use case and so the the thing they wanted to do was sort of you know in many social situations when you grab water you're opting out of like the fun of the social thing you know if you're at a bar or if you got a festival or something like that they wanted to make a can that looks cool feels cool is something worth talking about and it's just like you you know you're having a a drink of some kind so the trend that they're hopping on so like do you know we wrote about this on on trends but you know that alcohol consumption amongst young people going down the crazy i didn't know that it's going down a lot gen z is not drinking a lot and so it appears this is what they're pump they're po on this trend there's some alternatives yeah mh and so they raised a much money i don't know remember how much ten fifteen million bucks and twitter got outraged and was like you know some people are like oh this is hilarious good good product and then other people are like you know people love to just you know shit on silicon valley for doing dumb things and this is one of those things they're not even in silicon valley i hate people say silicon valley like oh yeah there like we work it's it's the it shows how bad silicon valley is we works and it started by an israeli guy who lives in manhattan right okay so the tech world let's call it right start the start of world people love to shit on the things in the start of world that don't solve big problems that are toys gimmicks stupid blah blah blah and so there was this was a kind of interesting be about a big reaction what's your reaction welcome i think it's great i think that there's is room in this world and for all types of cool things sometimes it can be a guy who wants to build a car company that's gonna save us from fossil fuels fossil fuels or they wanna take us to space to save us from the end of the world sometimes people just wanna make a game that makes me smile a little bit or they wanna create a piece of that makes me feel good when i look at it even if it costs a hundred million dollars there's room for everything in this world and you shouldn't hate on anyone for being ambitious and trying something cool particularly if customers love it which i'm a customer and i love so i don't hate at yeah is it sparkling or is it still i've had it a while ago i it was just normal water as water okay but like i i love i buy e every day i love e i like i'm a big water about water guy yeah v i don't do v i don't like v i hate the bottle my god i love the bottle but i boss is the bottle well so i like the e bottle i oh my god anna i like fiji water i actually think get taste better but in terms of hating on someone look if they have they the economics are probably there it's not that hard to imagine and how that works so no hating on them for raising money silly silly and yeah i don't what kind of business do you hate on where where do you judge a business because you you know there's certain so like get a reaction out of youtube where you're like oh that stupid i hate that what like what i defended the when they raise money i was like oh it's awesome it turns out sheet lied and i looked like an idiot so i don't support fraud fraud i don't support fraud at all i i but i do find some positive attributes and even people like her adam or even the guy who had the fire festival i'm like so because in my mind the threshold between fraud and you pull it off and it's amazing it's real thin yep whenever you ever you start something it always seems like a it often seems like i can't believe people are buying this at it all a lot of times it feels that way but it's not fraud if you pull through and that like line of pulling through is often so thin much thinner than people realize i had the same reaction when i watched the fire festival dock or whatever in my mind i was like this was a great idea and almost great execution and then they didn't pull it off and okay if you don't pull it off then you gotta wear the bag but like and i'm fine with him going to jail like totally deserved it he deserved it but could've worked there's an element of fake until you make it in many many businesses now there's a difference between fake until you make it and fraud and so you wanna find that line you're not you you you don't wanna sort of d default customers or put people at risk but there is a whole bunch of saying yeah we we're gonna do this yeah we can pull this off yeah they're they're in if you're in and that happens a lot and you sort of need those pieces to you know you need to sort of represent strength when sometimes things are fuzzy or or uncertain and so yeah i'm down with that and so even when i saw that company y raise money and i thought and man that's really dumb that is a stupid thing but a lot of things that are amazingly big and wonderful right now also appeared dumb and so in my head i'm like i think that's stupid i would not have done that but i don't hate on them for trying because a lot of shit turns of gold yeah i my snapchat handle today still is my initials sv test because i was like well this is going nowhere but like i'll make a test account i heard this is like the fad of the day hilarious i was wondering what that meant and so it's still just test because i just thought this was a throw away not even throw away account i thought this is a throw away app that i'm not gonna look at it a i'm month yeah here i am like so seven years later i'm not an aunt i'm not hating on liquid death are you i don't head on liquid death i think it's a you know interesting business i wanna bring on we have have a friend who started a la ava vodka business and another one who sort of sa business you don't know him and they but they took one of them took the sake business public and i think that's pretty interesting so he's in the bay area so i'll bring him on because i think in general creating a you know new liquor brand new water brand you know you're selling a commodity product but you're creating you know a brand the whole the brand is what you're selling you know they often they all use the same tequila whiskey whatever and it's just about what life style you tap into and how you market it and so those people end up being some of the best marketers out there so i just respect that part of it i respect the marketing and the balls of liquid death i think right now there's this big thing going on with like the media media and tech media and tech journals hating on people who are trying to do something big and oftentimes they prefer celebrating the losses right and i just don't support that i'm i'm i'm so in favor of criticizing as long as it comes from a good place i'm super down with that but i i have you seen this blog post called what time is it in silicon valley you ever to was clock yeah so it's basically it describes what you're talking about which is this guy who was doing like p r or comm for tech companies for a long time he's like hey you know i've been through the cycle five times now this is how it works he's like imagine a clock and you know from midnight to one am it's like okay this new thing is born now this is interesting that's the narrative and then as you get to sort of like three at three know three o'clock it's like oh oh this is the shiny new fun thing to play with everybody who talks about it everybody day has opinion of it everybody wants to show their friend then this thing because it's the new thing and then when you get by the time you get to four five people start at the narrative changes to like hey this is not just a toy this could be something big and by six pm you know you know the the clock hand it's gone halfway around by six pm it's like this is gonna change the world and that's let's so like right now the company going through this is lambda school where it started yeah this little boot camp then it was like holy shit this is gonna disrupt universities and if you've noticed in the last month there's all this press coming out in some ways rightfully soaked because they make mistakes as they grow and whatnot but some of these things were always there it's just the narrative change so by seven pm it starts to be like hey you know what it's not as good as everyone says actually the product kinda sucks you know what this founders like doesn't know what the hell they're doing this thing's about to crash and then it goes to the cycle of rebirth and so now once you read that post then you start reading the news you start to just see that everywhere it's like oh this is the hype cycle it's going you know you can just tell what what hour of the clock are we in and it's like you know not to use the upon but it's like clockwork it just you see it happening over and over again yeah and that and i read a lot of history books it happens like that like rockefeller had the same thing anti billionaire anti the anti that it it it it's cyclical cool so this isn't anything new yeah they build up they break it down and if you're if you're in that company you just gotta know this is these are the waves to be expected you shouldn't be surprised and reacting when it happens and if you're the reader like you know the stuff is entertaining but like don't just go for the ride and if you're gonna be successful you're gonna you gotta go you gotta get a you're gonna get a lot of hate yeah like on this little podcast in the comment section we get called we get made fun of all the time not enough hate i would like more hate actually but we've we've been called ugly yeah we've got ugly some guy wrote like when we started doing video they were like hey audio guys audio and then another guy was like you know you should show a background video of whatever they're talking about because i don't wanna look at these fools yeah people make fun of our math but we're not really getting hate which just tells me we haven't arrived we haven't even arrived yet you know when you're only getting love and not the hate you're not even in the game yet let's just insult the listeners you guys fucking suck alright what else we got okay so okay i tweeted ahead of this what you wanna us what what you want us to talk about i wanna get into this segment i have in a minute because it's really big this boy scout thing but i'll quickly tell you this story so someone tweeted at us saying tell us about the first time you we found bitcoin have ever told you my story no okay so in two thousand and fourteen my year's maybe off in two thousand fourteen i think or thirteen or twelve i went to a party i met this guy to there named ross and he was pretty good looking and tall so he definitely kinda stood out because it was all nerds and we just started talking and i was flirting with this girl and he swoop in and takes her home right and i was like ross it's off i i start talking to him and friend him online and whatever and friend him online i basically what i do when you win well i wasn't an angry my friend because i wasn't an angry at up because damn he was pretty charming whatever became friends with them he turns out he lived he lived on the street for me well a few months later i walked home and i walked by the library that i lived next door too and there's always his police there and i go home and find out what happened and i had heard of this thing called the silk road i'd heard about this i knew about this for a couple about a year two and i go home and i look up what happened and they go ross got ross was arrested and for being the founder of silk road and i was like explain silk road if you don't know what it so silk road it's a it was like ebay but for drugs and murder and you could buy anything online and use silk road and it sold two billion dollars with a merchandise in only two years and ross was the sole owner and now if we look at bitcoin price he had roughly ten billion dollars at bitcoin that he had made and it got seized or he has it he's in jail what happened and so what happened was he was at his library or at the library next door to my house the glen park library and he was upstairs on the computer doing deals or whatever run the business and the feds had been tracking him and he tried to kill like he hired he did a couple hired hits jeez where he try to get someone killed and but the person on the other end was an fbi agent so they went staged the murders and he did that multiple times so he thought he had killed three or four guys right and when i got home i looked it up i was holy shit that's ross i know ross he was this guy the whole time and so you had hung out with him before yeah and what was your cool guy did he said what did you ask what he was was just like just a just a guy just a charming like did you know he i looked up on linkedin he said he was a equity trader or true like a bank like something technically true yeah and like i had friends i'm on on facebook and he was like hey everyone i'm selling my truck for two thousand dollars hurt i mean when he had tens of millions of dollars a bitcoin and i go to the my office the next day i go i thought guy named billy i go billy did you hear about ross guy the silk growth thing and billy his father was tim draper right and i go billy this thing your dad has talked about this bitcoin thing and he goes yeah he i saw that that guy i get arrested he's buying a lot of it and i was like should i and he goes yeah and i was like well i don't know anything about this bitcoin thing so i but if your your dad says to do it it sounds good to me so i went and bought a little bit of it and then for each family member that year in two thousand i think it she thousand thirteen i bought like two hundred dollars at bitcoin for each family member as not present and they all laughed at me and then a few years ago when we got the twenty thousand dollars that each made like five grand right and that was how i heard about bitcoin that's amazing and so so tim draper ended up buying all the seized bitcoin i think it was like twenty dollars with the bitcoin but i think it was more than that dude i it was like in the hundreds i think it like two hundred million dollars a bitcoin i don't remember i maybe i think his initial purchase at the time was twenty million dollars and it balloon to billions i see okay and he bought it from the government bought it like at a a discount essentially to the market i think he paid twenty million but this is all public and that is how i found out about bitcoin that's an incredible story okay i have some bitcoin stories not as good as that but i'll share so twenty twenty thirteen i'm running monkey inferno and so i basically it's me and i don't know fifteen engineers and one one designer and one of the engineers are are sort of it you know security guy or ops guy pete he was always talking about bitcoin at lunch and pete's also always talking about like a bunch of or ana shit and so you know i just kinda bucket it with that and pete's like no you know these ops guys they hang out in irc channels with other ops guys and this is all to talk about and so he's like no we should be doing something with bitcoin and like we're an ideal lab and so people are always saying stuff we should be doing i was like you know alright tell me about it and i think at this time bitcoin it just had its like spike out of the sense into the dollars he was like hey dude i've been mining bitcoin on our servers like we made some money and i was like okay pete but like we really need to stay focused on like business not like this thing that you're talking about so i'm like way off here i start catching the i start tracking it and it goes to seven bucks and then it went like you know seventy dollars and everybody was like going crazy about it at that time which is funny because now it's at like whatever ten grand and and so we we start getting greedy and we're like alright we gotta we gotta get in this bitcoin game coinbase was we're like we gotta get in there and start a company and so we we start sprint on this product that's gonna be like a coinbase based type of competitor but with a different angle and and then michael birch our investor gets word it the lawyer basically calls them was like hey you know they're like doing a bitcoin thing i think bitcoin for drugs and like i don't know what john's up to now and so he you know comes over for lunch on analogy he's just like hey what's going on i remember were doing a bitcoin thing and i was like yes you know this could be the new financial system and i start like trying to explain good but i don't actually know my shit right so i'm going in the hype cycle as well and so he's like i don't think we should do this i think he's a lot of risk he's like you know he's a billionaire so he's like you know you can lose the money i give you just don't lose all my other money by getting me sued because you started a crypto like exchange like don't do that and so he like and he's like you know are you sure you wanna do this and i was like and this is where i made the mistake i didn't have enough knowledge or conviction at that time to stand up like no we need to be in this game this is real k and so i missed that but i did buy something and i made a pledge i was like ten thousand or bust because the daily jumps and drops were like so much i was like i can't even look at this because every day i'll be tempted to sell so i was like ten thousand per coin or bust and i thought that was my way of saying like i'm gonna be a billionaire like i mean you're gonna buy you bought coins you guys all out of ten thousand so only at ten thousand or zero like it's i'm not selling in between and i thought that was such an outrageous number ten thousand a coin because it was at like whatever i it just touched a hundred dollars and i was like you know ten thousand per coin that's insane and but at the time i started looking into it so what's cool is you can go back and find the original forum posts where sat satoshi posted the bitcoin white paper and you could see the reaction in those forums of what people are saying about it and you could read all these sort of like you know the correspondence back and forth really fascinating like if you're a nerd this is a this is a great three hours of your life and so so i got into it and then i got spooked which is a big mistake i go to a wedding in dc in my aunt who's like an old indian what like how do you how do so you dig in the ground and she no she's telling me that she's like have you heard about ethereum like yeah very good like it's i'm very good i'm like wait you know what ethereum is i was like i know what ethereum you don't even know what like your phone doesn't even work you will beat plugged in like it's cord like he has a cord in it it's like dude do you have you're it's like auntie at aol o l dot com yeah exactly and so i was like what's good about it auntie and she was like oh it's very you you buy it and it makes you money and i was like oh this is like what a bubble is i was like this is you know i've read about the dot com boom and bust and i was like this is what happened people just thought you buy it because it makes money and that's what was happening and i had cousins quitting their jobs and becoming like crypto traders and they had like good jobs before this and i was like i gotta go and this was at three thousand so i tried to sell everything luckily coinbase has like limits you can only sell certain for grand a day or was like fifteen grand a week so i start selling i i tried to sell fifteen grand each week i do that for like two or three weeks and then by the end of it i'm like okay i've cashed out of profit maybe i'll just hold the rest i so i think i still had like half of whatever left and and then it ran up to twenty grand and then my mom's like dude your aunt knows more about this than you like she was telling you it's good why did you sell and so and then it did bust eventually but like that's what kind of a lesson learned you can't actually even when you your new financial adviser even when you know it's over hyped you don't know when it's gonna burst and that's like you know just a big problem i've a i've held it the whole time i i just had i'm just never gonna sell it i'll just i mean like if i ever have to pay rent but yeah i don't care i don't have long forever now yeah it's it's amazing well those are hopefully we'll have some good clips there i think those are both good stories okay you wanna talk about some ideas yes okay so what's going on with boy scouts adam look us this up so boy scouts look it up on just google boy scouts it's everyone knows the boy scout is we actually have a lot of non american listeners right i i just real i remember that even me grew up in america but i didn't do boy scouts so i have a very loose understanding of help about boy scouts and girl scouts when you're in between the ages of eight and maybe eighteen it's just like a after school program and a weekend program and for boy scouts it helps you become a man it was it's an organization that's been around probably since the late eighteen hundred it was rude to do it no i played sports and my joke was you do boy scouts no i do sports so my my mom and dad maybe choose between ice hockey and boy scouts i did hockey but a lot of my friends did like when i grew up i grew up catholics it's like altar boy boy scouts or sports i like what you choose and so dodged bullet but yeah fuck yeah i did i got i got all on my teeth i got my teeth knocked out from hockey but at least i didn't get that other shit happen to be and so boy scouts and girls scouts it's basically when you're a youth it's a youth group it teaches you how to be a man how to be a woman right we nuts and sell cookies and all that good shit it's rooted in religion though which is controversial now that religion is not as popular in america boy scouts what happened they recently got sued because of mole boys is that right okay it's not just sued once like there's just like a lit of lawsuits and they were like what are we gonna do with all this they basically are declaring bankruptcy yeah huge con a very big deal and so i was curious and so here's something that's interesting about boy scouts and girl scouts and any non profit all their financials are available yeah just just look up annual letter annual report boy scouts they'll be any non nonprofit you can go and see everything to see how they spend their money what they own it's really cool and so i looked up boy scouts and let me give you some stats here so they had one point five billion dollars in assets membership right now they have around two million members that's at an all time low in the sixty seventies and eighties it was all the way up to six or seven million members they make hundreds of millions of dollars in revenue i think in eighteen it was two hundred million dollars in sales most of that revenue came from fees so you pay a fee actually adam look how much should cost how much does it cost to join boy scouts so and then they also make money from some merchandise and everything but the majority of their revenue comes from fees and then they make between fifteen and eighty million dollars a year in contributions and gifts sixty dollars it's called sixty dollars a year so they receive fifty to eight eighty million in gifts or they give receive receive to donations yeah and what hq fifty million what are what are on here what's going on yeah so hq include so hq and programming and all that stuff so basically they're hq so they have two many members so they have offices where their headquarters is and then people volunteer to lead troops and you probably give them a little bit of money like an allowance or something like that like a small stop in right and then they pay for all the programming so maybe kids gotta raise money to go camping and i think boy scouts will contribute a little bit of that so what's interesting here for you is it you're interested i'll tell you a business the ideas or the the business and here's why so boy scouts i'm gonna compare boys scouts to the girl scouts and then and i'm gonna show you the differences in in financials and i'm gonna compare to one other group that i think is actually doing it right and here's what i think i think that you can these new clubs these young men and young women clubs particularly young man clubs i think could be massive and can exist in today's world and so and you wanna know have boys scout biggest expenses insurance insurance they pay a hundred and twenty million dollars for insurance they pay a lot money because they're taking kids out into the wild shit yeah and that was wild i mean that's their biggest cost okay so now let's compare this to girl scouts this is timely because girl scout cookies just got released girl scouts they they sell eight hundred million dollars a year in girl scout cookies unbelievable fucking crazy right crazy seventy five percent of that revenue is there that's how they paid twenty five take they paid twenty five percent to the bakeries and i think it actually might at this point own the bakery bakeries yep and then so that's their take the majority of that revenue goes to the the the the troops is it called troops chapters or chapters and that pays for they they do they give young women scholarships they just teach them how to be young women they do all types of programming and things like that and so here's a few ways in which they're different thirty six million dollars in dues so way less their membership girl scouts is about the same and they receive roughly ten percent of the gifts back that boy scout donations yeah so but girl scouts is a way better business right now i don't i'm not trying to advocate that these types of things necessarily should be for profit businesses there is a a place for profit but let's just say that we wanna make this a for profit here's what i would do yeah boy scouts they're they're fucked the reason they're fucked is this whole so regardless if you're religious or not religion in america is not as popular it's still very popular but it's declining right it's not it's not growing it's not growing and boy scouts has a very religious component about it extremely and america like we don't have like wars going on right now and when you turn eighteen and like could join the military world war two world one korean war vietnam or even up until the or late early nineties with the ii iraqi war i mean there was there was a little bit of a right a passage for a man you know you get a job you have kids or you go to war like there's like this like write a passage that allows that like alright you're you're you're the man you're you're a man now we don't really have that now right and i think that's actually a huge problem in young men's lives women have it a little bit because just biologically they get their period i mean that's like you are by definition of a a woman men that's why the whole thing of men you could be like a twenty five year old boy or a thirty five year old boy like especially in silicon valley there's these guys that they dressed like kids still and they don't act like men and so i actually think that there could be a rite of passage a rite a passage some type of group like you are a boy we're gonna we're gonna help you become a man but you're thinking past the boys scout you're talking about eighteen no i think about younger no no no i i think that you can learn that from age eight to eighteen slowly gotcha and so the best members would you do it so the best membership group i've ever seen and i've done a lot of research on this is aa okay and aa what it is is once you become sixty years old and i actually signed up for this because i wanna say the marketing i really interested in this they're once you become sixty years old they mail you a thing an aa card and they go you're in and you're like what i'm in like yeah you just turn they find out how they worked with a post office and they find out when you're turned sixty years old they they send you a card that day nice and you get your card and aa has thirty eight million members it's really cheap to become an aa member like fifty bucks maybe less maybe eighteen dollars it's really cheap depending on the tier you get and so but aa makes one point six billion dollars in revenue so where's all that money coming from it's not coming from fees it's all coming from the back end so once you become an aa member they go alright they they partner with i think united insurance and a few others and they make what does what's it say a billion dollars a year from affiliates which meaning you're now old we're gonna give you a discount on some insurance because we're pooled everyone together you should use united insurance it's the best one and that's when they get they get their billion dollar cut it's a discount club so as as you you as a member you pay a low fee you make your money back in discounts pretty much from day one they make their money by getting the vendors to offer them a cut for all these customers that they can drive to them yes and yes so this is brilliant the first time you told me about this you were talking about can we do this for millennials yeah i wanted to do this for the hustle and i was like why didn't you do this i've always this was your best idea but yeah if you must have learned something along the way that made you less bullish on it what was that i'm not less bullish on it but i'll i'll explain that i i know sorry i am a little less bullish but i still think it could be great so aa it's like one of the it's might be the one of the largest lobbying groups ever so if you wanna become president you have to like appeals appeal to thirty eight million members you gotta like you know elderly we're gonna make sure you're yeah and and is so big they have like two what does it say oh sorry three three and a half billion dollar they have a hedge fund i mean like this is like a like this is how much cash they have and so when you think about what makes like a group like this passionate it's real similar to a cult right so i think what you need is you need like a common bond so what brings you got guys together so for girl scouts it's you're a young girl yeah for boy scouts you're a young boy for arp it's we're all sixty and so it's like we have to figure out how to get through this together you need an enemy i think oh so a a good example of a really good group like this is the nra right and so the nra like if they say they're gonna take us our guns they're gonna raise so much money off that so you need like like a an enemy another thing is you need a leader like a a face and so nra had that it was a wayne lap here was the leader in like it's i'm not even a gun guy and i know his name and their other one was the famous actor he char he and he had that phrase from my goal my cold dead hands like you're gonna take my that's the leader so you need that leader and then you need this mentality of us versus everyone and we're the underdog and they're gonna come at us boy scouts and girls scouts actually could have out a little bit with that christian vibe i don't know how you do it without the christian vibe and then finally you need like rituals girls scouts and boy scouts all have that they have like the pledge you know and i don't know aa does but when i'm thinking about this i totally think that you could create recreate some of these i think it would take a long ass time it would take a long as time i don't think you need all those things i think those are all like boosters those all strengthen the whole thing and i think they come over time but i don't think they're pre reg right i don't think the pre requirements you like i don't know who's the leader of who's the the the charismatic leader of voice scouts i i don't know like maybe there was one maybe there wasn't i agree with you you don't need it but i think your point here is proving my point which is they're declining and there is a okay sure but i guess like they got to a certain size and mass so what i think you have to do is sort of align a common set of people who have a sort of similar desire or desired lifestyle whether it's like you know christian faith combined with you know learning life skills and will and being out nature right boy scouts and or and i think you can have this like christian conservative group that will can crush it right because what i do every morning is i go to opposite news sites i go to hu poe and then i go to bright part b part you know what that is yeah okay they have a smaller audience i bet than hu poe every article has five thousand comments right super engaged yeah so that there's a big enough group there right so i think as long as you tap into any lifestyle that people care about i think you can create a group like this as long as you have the sort of right combination of like benefits and like programming and rituals all those things that i think are good and helpful i also think that these can happen when i saw boy scouts was going out of business i went and looked up biggest boy scout competitors and they were all boy scout clones so they were all faith based nature programming for young men and it's like okay well it just seems like there are other people who will want who have the same job to be done as they say like who want the same outcome but they put less value in let's say the religion component religious component or maybe it's less value in the nature component like does that tell you my sister runs a program she she has to daycare care you she so she has two like childcare care facilities that are like in home childcare care facilities so she took she took a house she turned it into a a daycare and or a preschool so one's one's for younger kids one's a preschool so she wanted to do a third the permitting was going really slow and so she bought this house but she the permit myself so she did kind of a genius thing she created this program called nature kids she's like okay i can't do the i can't get the permit for my in home thing they're just taking six months but i have this huge wait list of people who want you know the kids to be a part of something what if i made a nature based program so she created nature kids she now needs no permitting they just go around through like the you the parks and the the nature right here they do they like learn about plants and animals and they do little exercises and they do outdoor painting and tree climbing and they're just out all day and parents love it because they're like yeah i want my kid to be out not you know sort of coop up or looking at a screen or all this stuff and so i i want my kid out there in nature learning these skills there's no religious component to it she has a waitlist out the door now it can scale like she could just create a franchise out of this like this nature kids thing is like a tiny speck but it's a comparable i think to what boy scouts is providing you know providing search so here's the two trends that this is capitalizing on the first is i i don't know about you i bet i bet you fall in the same categories me but tech executives people who have grown up with the internet now and phones do do not want their kids do not want their kids doing this shit i'm the same way i bought this thing that locks potato chips in a sealed like a time locker kitchen and i put my phone in there okay so like i i don't want my kids using phones and stuff like that so so we're we're we're we're this trend to be bigger as you and me start haven't chosen like yeah we're gonna limit this to forty minutes a day or so right and so we're gonna see that happen the second trend that i don't know if it's trend but i do think it's actually needed is we have to have artificial we have to actually start creating these things that allow young women and young men to become yeah men right character building yeah and and and i've seen it too i've seen these things now for grown men where you can pay a a feat mankind project is super popular and they're awesome i totally to do it yeah i went to an all guys catholic high school which was pretty good because we got to they helped us evolve and grow and everything but i so wish that i had my father wasn't like very hands on i i wish i had more of like a hands on like alright san here's you gotta do this you treat people this you do like you what i mean and i think that that can actually be way more popular and no side business idea here so a while back i had xavier on the podcast and we talked about the juno group or the mastermind group that we we were in and man and you that's how we met or sorry that's how we got to know each other was being in a mastermind together and i'll start with a book club and so i just mentioned this on the podcast and i think i've had a more over four hundred p i just said hey if you're interested i can i have a playbook on how we run it like you know how we recruited to people how we run the thing blah blah and four hundred people have messaged me saying i'd like that playbook and so they're on this list of people and one of the things that came out of it was people really wanna be in the ceo groups and these exist i think vista stage is one that's popular they charge a bunch of money eighteen grand yeah eighteen four hundred million dollar year business crazy but like to me those feel like fucking dinosaurs i remember when vista first called me and i was like this is a fucking scam like do not call me for this and like i know people get value out of it but the amount you're charging for something that is like a very basic service seemed very very odd to me so i actually wanna do this out of the community of people who listen to this podcast who wanna have you wanna be in ceo groups i don't know if it's digital or we find you people in your cities because there's enough people who listen to this where we can create groups of eight in cities so if somebody wants to like take this idea and run it i don't have the time but i think we can create a business doing that well and so this is what we're doing with trends which is we don't charge eighteen grand it's trends is three hundred dollars a year and we have a group and we found that group to be the most valuable valuable thing for people so if you want like a little taste of this sign up for trends the but then we're we're considering the same thing which is how do we have a higher end thing which self selects a little bit more right so yeah i i'm i'm super bullish on these types of groups i feel like i understand how they work now the hard part is you gotta really pick the right angle yeah that's the hard part but there is absolute need for this and i think it's only gonna grow as digital gets more popular right yeah digital detox is like the trend that that but you know all these nature based programs we've we talked about fall into okay what else we got so i i exhausted my ideas what i i just i i i think that was fire so hopefully i could get off easy but that was all i i okay i got a quick one you see this harvard rejection video that happened no so this this kid i i know the guy's named ethan kim i i feel like it's his name i it might be but if you just youtube go to youtube google and just type harvard rejection video or harvard let me in i think is the name of the video guy gets rejected from harvard and he's like a kinda like wants to be a youtuber but wasn't super big and so he made this this agent kit kid made this rap video as a reply to the harvard admissions thing saying like y let me in because he's on the wait list and it's gone on viral so he's got four hundred thousand people hundred thousand views of this youtube video and this is just a generic thing that i think people need to do more of which is would you want something go above and beyond so like i am shocked anytime i see somebody who's like yeah this is my dream job i really wanna get this my damn so what did you try and they're like i gave them my resume oh fuck that cover letter and then they haven't called me back and i'm like yeah of course they haven't called you back as you put your name in a pile of papers with everybody else and like of course they're not gonna call you back and so you know i think in any case what this guy did is smart which is what i call turning disadvantages into an advantage so anytime in my company where something bad would happen we get a cease desist letter our competitor would launch like something that just straight attack at us would always ask okay this is a big disadvantage right how do we flip this into an advantage and so it's the the principle here is like i learned this in the restaurant industry which is you actually get bigger tips and more avid fans if you fuck up things once in a while but over correct them and if you didn't fuck up in the first place we did this before one time on our email list was only a hundred thousand people we accidentally sent the same email two times in a row because we like loaded the wrong one and then i immediately send up a a new email and i just took a picture of our slack and i was like hey h who's was my partner i was like just let me use your slack i'm gonna use both of our slacks and i wrote like a message like have you fucked up you sent that same email twice and have a goes oh my god they're gonna hate me and i go no they won't i promise just just send them a picture of this message and say how we screwed up and have it goes okay fine i'll do it and then i replied and said something like also if they if five thousand of them don't reply you're fucking fired or something like that and then and then he goes like here's like shit well if they're reading this guys please just read this whole email and groups reply and make sure i get fired or something like so rather than a just panicking and melting down that's option a option b damage control just do the stock standard we're sorry we messed up ignore and people are just mad at you you guys took turning into an advantage to show your personality make it real get a bunch of people to engage and made it relatable like everyone makes mistakes i love that we had when we graduated from duke we we were we had entered this business plan competition and we won the competition with our sushi concept which is like chipotle for sushi we were the first undergrad to ever win the first non technology business to ever win in ten years and so we got all this prize money and people they treated us like the liquid death they were like this sushi thing are you serious day won i have this like cure for cancer and this one and so we had a lot of haters and so was one guy i remember just sent us email just ripping us and he was like it was three months later that he sent this email so it wasn't even in the moment he wasn't here at the moment he like watched us for three months he tracked our progress and then he was just like look at you guys it's been three months and all you're doing is wasting time doing this this and this you haven't got you haven't made any sales you have no customers you don't have your location for your restaurant like you guys are gonna piss away this money and he was just he just went in and it was very true honestly like what do you sell his contact information i could find it column them and so so what we did in that moment was we took this email and we were like how do we turn this into advantage and so what we did was we filmed this video response which was mimic off of when lebron james did his decision and went to miami and everyone hated him nike came out with this commercial and it was like it was lebron and he was sitting there and he goes what should i do should i give up should i yeah know should i listen to you should i just hang up my my sneaks now like should i listen to the halo that's hilarious so we filmed a parody of that with we put his his met his email to us right at the front that's the best and then we said what should we do john so we just hang it up so we just quit because we we don't know what we're doing because we wait we got we got this wrong because we've wasted some of the prize money what should we do and and then it went sort of semi viral back at the college and so we got all this like surge of support because everybody loves to and then i hope you said him like the well i'm sure because he was somebody from the school he was a anonymous he an minimized right like what we didn't know who he was let's contact him now yeah i'm gonna find this guy's characterization i i that type of but i look at me now those grudges fuel me i like totally fueled by that i forgot about it till you just to let's go i wanna celebrate that that with you okay i'm gonna find let's him i'll write an article about you and we could even like inflate everything and you could send it to we can even inflate everything lock that guy cool anything else yeah so on monday i've gotta go to new york i set this up before we even had the podcast i'm gonna be on the gary van vaynerchuk podcast sweet so i'm gonna promote this and trends and a few other this what you need to do help brother out here so forget the subscribe on subscribe forget the leave review tweet at gary v i'd be like holy shit you have sam on the pod like i don't know how much gary v knows you but i want him to get like one hundred tweets that are like oh sam no oh i think of a big deal just be like dude congrats gary i want like we just need a hundred people just go in no no wanted him we could get one person to do it and go pay a bunch of bots to like it yeah so we think i i want a hundred people to just be like do big snag gary can i'm so happy for you yeah that's awesome so i want him to start to rubin like like should i have looked you up like who hell are you well let's do double we'll at double press when there i'm be like by the way when sean coming on he'll be like sean like what do you do you mean you know sean per you know from the podcast from reach out to his people yeah like how have you're dad done this yet and so we'll get double the podcast left so i'll be out i think i come back wednesday or thursday so you'll either have to do it alone or get a guest yeah we'll figure it out alright please hit subscribe a ton of times and then unsubscribe and subscribe again that makes a moment that very do it that makes us go up and message gary v and tell me lucky that we're gonna be on that show yeah i wanna see it on twitter i'm gonna search after this alright we're out thank you