3rd Richest Man In The World, Team Zuck, and MrBeast's Best Biz

you know about a certain man named got ada adonis have you ever heard this name before i don't remember what what's this stick so it's donny came this guy just became the third richest man in the world and so you're the indian guy from he's kinda like a a in the owns like the huge ban in downtown in downtown like mumbai where like it it's like a skyscraper yeah so he so he elon musk number one jeff bezos number two and now ada donnie number three and so people they watch this list and they're like who's who is a donny alright in this episode we're talking about the third richest man in the world somebody who you've never heard of we talked about team z so basically zuckerberg has this new video of him doing mma and we did a little recap on how we feel about it but also kinda looked at how he makes his decisions and what our perspective is on him and i actually think it's quite interesting we broke down one of mister beast to me the most interesting business that mister beast has that nobody else is really talking about and i think is loki key a star business so that's the episode give it a listen let us know what you think and right in the comments go on youtube write in the comments i'll be replying to every single comment that's in here with something that's either smart or funny a guarantee to the comments and leave one and all the fun alright i have a a a fun one this will get us in the mood so kanye west pop culture do file kanye of course i don't really pay attention to kanye west really it's not really on my radar but he did something kind of funny and we talked about him yesterday and it's business related but basically you know he's having this like ti with adidas you know about that no and nice so t you like that well it frankly i don't entirely know about it so i'm gonna kinda like summarize but basically you know kanye worked with adidas to launch yee z's his line of shoes it's collectively made like or not collectively but two twenty yee z sales were one point one seven billion dollars in revenue he made around two hundred million dollars from that so he made a lot of money and basically he's having a fight with them i don't actually know what the fight is about but the backstory story is that he's accused them of stealing his designs and leaving him out of meetings for their yee shoe collaborations sean combs you know did said he's gonna boycott because of this and kanye has said i'm gonna make things unbearable for you guys until you comply so i don't exactly know what comply means but what's kinda it's both sad because like it looks like he's going through some stuff and it is funny and he's kinda trying to be funny and it's working but he basically said i've got no chill it's gonna cost you guys billions to keep me it's gonna cost you billions to let me go adidas you stole my design among them mother other things and i'll give you till tuesday not until the seven months that i told you originally i gotta give you today's the day like he like when like he's going crazy and on his twitter which he's got like i don't know how many followers seven tens of millions i would imagine he's posting each person's picture who's on the board of directors as well as a couple other boards like they have a board of advisor of adidas people and so he posted this one woman who's also and he's like it'll say stuff about them like sometimes it's funny but sometimes it's like this woman's on the board of adidas she's also a chairman and investment banker at jp jpmorgan i went to jp jpmorgan in order to raise money for my buyout and they wouldn't do it like he's going kind of bananas that i and i thought that that was wild then i saw another thing that he's he's having another ti with his wife kim or ex wife about a school and i i went and looked at their school have you heard about this so he has his own school right like he has his own academy or something like that yeah so he's trying to start this thing called dan so don dot org if you go there it actually looks weird but interesting and kind of fun like it looks cool and if you go to about on how we learn you'll see like they describe the curriculum and it's it kinda makes sense but then you see like weird things like if you look at what the daily schedule it says after school parkour first of all i went to the site donna dot org it's just like who we are how we learn admissions and choir those are the top four quite you know which of these does not belong i don't know why choir is up here secondly there's just like a white i don't even know what it looks like a white pigeon to be honest with you just flat dutch wings it's in slow okay it's a it's like a fat dove though it's not it's not like a a leak graceful dove it's like a chunk chunky guy guinea pig yeah yeah it's a guinea pig with wings that's just flying up in slow motion and that's the website i'm gonna click how we learn because i can't not okay they got less than twelve students per per class rule number one should be students should be confident in forming or forming ideas if not the writing will suffer okay so their daily schedule full school worship okay that's a good way to start the day how we similar to how we start the pod yeah for classes lunch and recess enrichment classes including film choir and you're right parkour a bunk bunch of singing ninja out here just singing it and flip it around so i thought this was interesting because it you know even though he's i i don't like laughing adam a a guy if he's going kinda insane but he's trying to be funny with this instagram thing and it kind of his hilarious like he posted like the a guy i think the ceo of essay sap or is it sap yeah the like the hr software that nobody actually understands what they do he like tweeted out or instagram is this guy's face and goes you are a sap that's what i said it just it's just should alright that he's just doing the most childish immature thing and it's so funny it is working it's awesome and then the school thing i saw because of his other little fight with kim and he's like anyway i don't know how this is related to business but i i i thought that you would have know about this because you're more of a pop culture guy than i am no but let me tell you okay so this is there's a theme for this episode i'm gonna call it people with giant goes okay you know i'm gonna call it because i don't actually know if these people have giant because i'm gonna say creative titans that's better on creative titans so the first one is gonna be my billy of the week million dollars isn't cool you know what's it's cool a billion dollars do you know about a certain man named got ada adonis have you ever heard this name before i don't remember what what's his stick so it's donny came this guy just became the third richest man in the world and so you the indian guy from he's kinda like a a in the owns like the huge in downtown in downtown like mumbai where like it it's like a skyscraper yeah so he so he elon musk number one jeff bezos number two and now ada donnie number three and so people they watch this list and they're like who's who is donnie and i actually i don't know if i met him but we definitely pitched him my i think my dad pitched him a business thing many years ago my dad always kept saying oh we just need to get a donnie on board donny donny donny and so i'd heard about this guy before and i didn't you know in his net worth is just skyrocketed because his stock is up like thirteen x in the last item of but this were reliant industries no so reliance it was the top kind of like company there and the guy who runs at vacation bonnie was the i think he will he was the rich richest man in india and now adonis has passed him up in the last year because his stopped went up thirteen x so so who is the guy and what does he do okay so what he does you'll you'll appreciate this is he a software guy is he a mark zuckerberg no no he's not is he he elon musk is he trying to create the future of a you know space travel and you know like brain computer interfaces no this guy operates at a place that sam likes power so he does coal ports plastics you know shit like that so basically this guy like did they do they do like industrial work and so he owns when so when he was a he was a kid he was in school he went to go visit this port it was the largest port in the country at the time a port you know where literally like ships come in and out and he's like inspired by it it was like one day i'm gonna own the biggest port ever and the biggest port in india and now he's sure enough he owns the biggest port in india he owns the most ports in india too when with the deal we were trying to do with them we were trying to get donnie to come to us australia to build a port for our our startup that was based in australia because these guys were the kings of ports but his story is pretty cool he's a he's a college dropout so eighteen drops out he becomes a diamond sword i don't even know what that means but he became a diamond sword he got an interest interested in the diamond business and after a couple years of sorting diamonds he then goes and he starts his own diamond brokerage and he's like i will trade i will basically age of twenty as a diamond broker brother calls him up brother says hey brother i have a a small plastic factory here that i i i own now i've i've i bought or i run and so he helps him go scale up the plastic factory and then as he's doing that he's like oh let's start importing the like the the materials that come up you know upstream of plastics and so he starts doing it he's creates like a an export company and so he just keeps creating these companies so now he has seven publicly listed companies he's got the ada group which is like the the mega one and then they'll start like ada donnie power ada donnie you know like trading ada donnie real estate or whatever they'll start all these different companies they'll take them all public and what's interesting about it is that and he's got a beautiful mustache by the way yeah he rates you know the meme account doctor park patel he looks like the meme accounts photo actually so i don't know if it's at if it's him or it just looks a lot like him he looks it's like like an indian mario you know like mario and the wei g it looks like an indian mario like you know he look he does either you know when mario does a little squat like ripe you know when you wanna you wanna do that trick where you go behind the thing you're standing on you run and you get the magic he's like squat he's a little squat squad version of of indian mario so anyways this guy has now become you know whatever the third version man he's got these crazy stories he was don't know if you know there was like this sort like an indian nine eleven thing where there there's like a terrorist attack on a hotel he was in that hotel and he was like in the hostage group that was there wow he was also kidnapped at one point in time and taken a ransom for two million dollars they paid it and got free and so this guy has just live this like kind of crazy life and even now he's doing really well the groups doing really well third rich man on earth there is a set of people who are very very skeptical about what these guys are doing because they have so much debt in their companies like he is basically constantly trying to acquire companies like they just bought the largest cement producer in india but they buy these companies using debt and he's got this intricate like set of companies and so there's a big question of like is this all a house of cards that's gonna fall over and you're gonna see a guy go from the number three richest to like you know falling off the list completely or is he actually gonna pull this off because what they'll do is they'll say okay they're they're the parent company has some profits will take a loan on that and then they take like one of the new companies public like oh donny green power and they'll take the green company public because it's got the identity name stock price goes up and then he'll invest in it from the parent company and then he'll sell those shares and then he'll borrow against the the the stock and then he'll issue a bond and he's got like all these different debt instruments and so they have i think more debt than like any other company in india and now there's a question of avi all gonna fall over or is it all gonna work it's pretty fascinating dude when do do you ever feel i feel self conscious when i hear about these things because my like my thing with business is like just the very simple of by low sell high you know like i purchase a widget for you know one dollar and i put some type of value or i just buy tons of them and so i get a discount and then i sell them for like a dollar fifty that fifty cents my profit i use a quarter a quarter of that to pay myself a quarter to go buy more and like it's like a relatively like simple straightforward process and then i hear about like you just use the word debt instruments and how he you know he the like he does this thing and gets loan across this thing and this thing and when i hear that stuff i just think like so like where's the dollar that goes into his bank account actually come from you know what i mean like right like i i try to think about i'm like i don't understand how this person then eventually collects the money and how the people who are owed money where they got the money from and when they're gonna get paid back like do you know what i mean it's like it's so complicated for me because i'm such a simple or is it just bullshit i don't think that was seventh grade my parents got me a piano teacher and i wish that instead i just learned how to play debt instruments like that would have just been so much better than learning how to play you know do you mean to dead oh debt yeah no shit like where do people learn this stuff where do people learn of financial engineering i think that a lot of it happens if you're like on the inside so you work at a investment bank or you work somewhere there but like this guy didn't but this guy i didn't do that yeah yeah so you know i think he hired people who who do that and they sort of shit say hey look here's what we're gonna do we're gonna we're gonna issue this bond and we're gonna take this company public that we're gonna like take a load pledge to the shares we're gonna get a loan against the shares and basically somehow one dollar of eb has become eight dollars of you know cash flow for us and like we gotta figure out how to do that without at all collapsing but like when when understand financial engineering they have such an edge such an such edge but when i like originally like made some money and i remember like our banker saying like yeah you could borrow money now at one percent and i'm like yeah i don't wanna go on a debt and and they be like well no sometimes it's like it could be wise for you to do that for example if you have to pay taxes i'm like why it goes well because you'd have to sell this thing which then you'd take like a you know a forty percent discount on that cause of taxes and i'm like wait i don't understand this can you like lay this out like can you write this on a piece of paper so like it and then my banker griffin he ended up flying to new york to visit me to like he goes dude i did need to sit out with you see understand this i swear to god i swear go why are you coming here you got meetings and he goes no i'm coming to explain this to you so he came and he explained it to me he's like yeah sure meetings yeah i've claimed my day to explain the one concept of borrowing against stock like he i just didn't understand it would you the same way where you're like i just don't get this i this doesn't make sense no where you and others explained it to me right so like yes it's true i didn't understand i didn't know about it at first and then when i knew about it i didn't understand why it was good and then somebody's like hey so you notice why this is amazing right you could either sell your stock pay taxes and no longer own the stock or you could keep owning the stock never pay the taxes just borrow at a one percent rate against that money and like you're good i was like okay so that's good right they're like alright you dip it you didn't understand like this let's do this again and it's like crazy the numbers yeah i just like so these financial engineers engineer you know where i learned a lot about this stuff is from ben are ben wilson his podcast with roth child like i and like i started like learning about this a little bit but then i also learned that i think some people i don't know like what skill set it is i do think it's rooted and just like they're just good at math and they understand just like complicated algebra to be honest it's just like exponential exponential like that that's a concept that's like it sounds like i'm joking but that's actually quite hard to understand like to understand what is seven percent or ten percent or twelve percent growth for fifty periods what's that actually look like like i remember listening to this podcast i was like oh you're just like just like lebron it's just taller and dunk better it doesn't matter what i do like there's some people that is better at this and i don't know what that skill set is but there is something there there it's like you're just you're better than me well i think you just get curious about that thing which most of us who are like builders makers entrepreneurs you know like the stereotype about let's say you know who cares what you know corporate structure bookkeeping taxes like you know whatever raising debt that wasn't never the reason i got into business that's not what i found interesting at the time i was like you it's like oh we could buy this thing for x and sell it for why you know that that's that's the game plan or we can make this thing that doesn't exist and wow look how cool it is look how it works that was always more fun and it's just like a level of a progression in the game to be able to understand how do i a keep more money that i make and b how do we leverage money so that we could do more interesting things you know in a less d diluted way so so i i think these people are amazing you know like xavier who who runs enduring ventures he told me this one he's just he was just like you know if i died i'd be rein corona as a cfo not a ceo and that's so funny it was like the weirdest brag at heard i i never heard somebody like bragging about wanting to be cfo and i was like what do you mean he's like he's like i know i just really like learning about how to be efficient and smart on this like financial like financial engineering and he had done you know real engineering before that he built basically like he's like so he built a solar company in in africa the largest solar company in africa so funny that he's interested in that stuff though because the reason he's like a hippie he's he's totally a hippie right he he's did that because he's like do this people suffering in africa like i wanna like that seems like the problem to go fixed but then along the way he's like alright well how do i create you know how do i finance all of these solar panels and battery packs without having to go raise venture capital and so in order to do that like the necessary evil was he needed to learn how to access cheap debt he need to learn how to like issue debt and under right for other people because what he did was he was like you know these people should basically they don't have the twenty one dollars to buy the solar panel that goes on top of their house that's gonna power their fridge and like if they don't have a fridge their life really is tough and they need this but they can't afford the twenty one dollars so like let's just do it at four dollars a month or whatever and like i will under write a loan against their like income and it's like how do you under write a loan for somebody who doesn't even have electricity in their house and he would figure these things out and so i think it became a necessary evil and something he got fascinated with and so now they're doing this whole holding company and so he does this this one thread he did went viral which was like how to have a holding company like warren buffett and basically like you know make a massive amount of money pays little taxes you need to and like you know have have more and more money to do acquisitions as you go and he basically outlines warren buffett corporate structure and why that's at why that's advantageous and you know i read it and i still only understand twenty five percent of it but i'm just glad that there's people like that that i can go to whenever i have a question there hey that's great well i like this guy got them i'm gonna i wanna learn more about them get more on here where you want me to go i have another person like this alright i have another another person and idea like this okay so now let's switch gears another creative titan that we talked about mister beast so we hung out with mister beast i don't know if you guys have are sick of us talking about that yet but you know producer ben is literally sitting here in a mister beast t shirt so you know he's a fan brother that's good ben because you know when when we were sitting in that meeting and they brought in the swag jimmy who who who is mister bi go he goes man and they're not like kids dude they don't need they don't need this stuff like you know they're not gonna be like because the guy came in was like guys i got treats for you and he's like had a bunch of swag and nobody moved and choo was like no they they don't care about this stuff man they're they're they're adults and then like all of us were like the fuck you talk about dude and like we're was just like i just like i literally rolled my chair over to him like you know like a kid i'm like hey i like just like a roll my rolling chair over to that part of the table because it was like a long boardroom and i was like i'm going i get some swag and i went got it and then i was like i got kids man i yeah they're gonna need if i don't bring meg swag they're gonna be pissed and so and now ben is wearing his damn i jimmy drove me like when we are going to the i took ride with them and i found that shirt that you're wearing in bed in the back of his car and i just go on i'm fucking taking this he's got tons of them so i stole mind from him i i i didn't know that we had the opportunity to take it like ethically never consider that so jimmy okay so i wanted to bring something up that he had talked about that we didn't mention on the podcast which to me is the most interesting business that this guy has you might be thinking is the most interesting business youtube channel no is it his chocolate company feast named feast no is it his drop shipping burger company his cloud kitchen called mister b burger no do you know which one i'm gonna talk about either you guys know give me sam do you know which one i'm gonna talk about i think ben do you have any idea which one i i might be referring to no but are you gonna talk about his burger did you guys see his restaurant just open yeah yeah but let's talk about the other thing okay no to know i don't know you i'm i wrote down what i think it is and then you you say it's his like kind of translation international rationalization company translation sam got it here it is yes this idea is amazing so when we're sitting there he's like yeah i got basically whatever the number one number two whatever biggest channel in in america and he's like pulling up he's like youtube stats on he's like airplane onto the tv like his youtube stats and then he goes i also have this channel in portuguese you know this my portuguese channels growing on really fast and puts up a video it's got twenty million views in brazil and i was like and it it starts talking and all of a sudden he's talking in fluent portuguese i was like what is this he's like oh yeah like like ai no so what they did was they were like look one of the things we we already put a million and a half dollars into this video where i built this chocolate factory and i'm gonna give it away to one of these people how do we get more juice out of that fruit and so what they realized was we can go international into markets where youtube is huge like brazil brazil has got this massive population it's huge on youtube and they don't have content like mister beast joint like he's ahead of the game for the us he's light years ahead of the game for like brazil or the philippines right or different places like this and so but the challenge is it's a language challenge so what they did was they went they basically hired somebody to create a youtube channel that they said hey you're gonna be our youtube channel manager for this country you're the country manager for brazil you gotta have our twitter or tiktok our youtube all of it you know mister beast brazil or whatever it's called then secondly we're gonna when we have a video here you need to get it translated by a local like like a dub service so like a local translator and i want it translated want the description translated i want all of it done and then you upload it there you responded to the comments you manage that community all of that good stuff and what they did was they would not like they didn't just go get like you know some random crappy person on five to do it they got like the guy who dubbed spider man in in brazil they got him to do the voice acting for this they paid him a lot of money they paid them like hundred grand and i was like i feel you didn't need to do that you could've have just got anybody and he's like check this out like basically you don't know shit about shit sean and so he goes to the comments and every comment is oh my god mister beast spider man like they just thought he must be that guy like that's him that's said voice recognize so i got like all this extra you know social juice it a little more remarkable and again back to our principal from last podcast which is just do the dope thing just do the dope shit instead of the lame shit like yeah what's cooler the cheaper guy from fiber or alright you paid in grand or whatever you got spider man to do it it's like yeah of course of course what what am i thinking and so that's whenever at all what when i listen to audiobooks books like an audible i ever if i if i see a famous person the author or the narrator rather i listen to it so like i'm listening to hu berry finn not that i'd really care about hu berry finn but nick a is the narrator you know the guy from community you know who that is he's like yeah is he the main guy community yeah ron swanson he plays like an angry like white country guy or like it'll be another guy like it'll be just like whenever i see an author who i a narrator if i recognize our famous person i listen to it so tom hanks doing davinci code i didn't really wanna do davinci code but tom hanks so like the whole narrator thing yeah that's pretty sick i'm on board with that i can find this client in full have you heard of hubspot hubspot is a crm platform so it shares its data across every application every team can stay aligned no out of sync spreadsheets or dueling databases hubspot grow better so so basically what he's done is he's like cool now that's okay so he was doing that for himself so he's like oh good i'm blowing up in romania i'm blowing up in philippines i'm blowing up in brazil i'm blowing up everywhere he's like i already did eighty percent of the work it's that last twenty that is foreign to me feels feels like a lot of work better but all i can hire the people to do this but the smart part was he's like this is not just a way for me to expand my brand that's already us smart business move he then created this as a service for other big youtubers so now if you're whoever you know your rack or your you're you know some yes theory or something like that right you could basically just use his service he'll just go to and be like hey if you wanna be big in brazil we'll just do all the work for you and like we'll keep like thirty percent of their ad revenue and they're like that's crazy okay yeah like i'm not gonna hire i'm not go and do this interview process to hire all these people and figure it out and manage this all myself that's kinda inefficient but what he can do is like he can have one team in brazil that's gonna manage fifteen youtubers channels there and so i think this is one of the smartest businesses that he has i think it's gonna be one of the most successful it's gonna be pure profit essentially and i think he's got the distribution locked because if he goes to any youtuber and explains hey here's what i'm doing and you get access to my machine they're all gonna say yes and it's a it's a good idea for them a win win for them because they're just not gonna capture this extra value and so he's doing this and it's just another example of turning a cost center into a profit center and i actually wanna talk about some examples of those so basically things where this would normally just be a cost to him to run this to have all these people on staff but once he turns it into a service for other youtubers now it becomes a profit center and so there's which bunch which i think this would make way more money than the chocolate bars like i remember i ate the chocolate the chocolate that he had and i was like well you know like a it's good but i don't it's not like that different than any other chocolate that i've had and b it kinda sucks that i've gotta feel bad about myself if i consume a lot of your product and see it's only like four it was forty dollars i think for a box like it's hard to build the big business forty dollars a pop you know what i'm saying right at least when you're not if you're you gotta be in walmart or something yeah which i'm sure he could do also like for sure ben's point he he opened up a brick and mortar location for his burger joint and normally you're like oh you know open it up a restaurant a mall maybe not the best idea and then he like posts this video there's like literally i don't know fifty thousand people in the mall like lined up it was like people were lined up up and down each concourse just like you the the the restaurants on floor one or whatever like people were on floor four it's lined up in this line and it was insane so you know this guy's got pretty massive pull so what are the other examples of of centers in so the first one that came to mind for me was aws so aws today is basically amazon amazon's most of its profits come from aws and know aws is basically when amazon had to have a really robust set of servers to run their own website and then they were like hey the way we use this kind of like server infrastructure and it's just like this big expense for us to have the server farm what if we just rented this out to other companies who wanna have like amazon level servers without having to go rack their own servers in some data center and that became aws and basically aws spits off billions and billions in profit now what started as what would have been a billion dollar loss and so you know that's a huge swing but i have some others that i wanna explain to you so michael gi who came on the pod he goes my favorite is this company called freight alley they did what what hubspot kinda did with the hustle they basically have this thing called freight waves which is freight waves is basically a media company and freight alley is the like the saas company so basically they're a saas company that created a media arm that goes and normally media companies you know has expenses but they turned it into a profit center basically that acquire customers for the saas business at a negative customer acquisition cost so the media company is profitable and brings in customers to their own saas you at the bottom of the funnel so that's one example not exactly the full thing but dude another i the guy who started that company his name's is craig i've hung out with him a bit he bought a big piece of property in tennessee and he's the one who's turning it into like an airport it's like a country club but instead of a golf course there's an airport so he's selling he bought a huge plot of land now he's subs selling or he's selling smaller plots of land and there's gonna be an airplane trip and a hanger that everyone has access to so if you're flying enthusiasts you buy a home there and you can use this and and he bought a magazine i think it was called airplane dot com or something like that he bought a magazine he's like i'm gonna buy a magazine and do the same thing that i did but instead of software we're gonna do it with these houses wow that's that's it's amazing another another example so any d company that eventually takes their own warehouse and starts fulfilling for other customers so they turn their own warehouse which is a cost for them for fulfillment into a profit center because they're doing fulfillment for themselves and others very similar to to aws okay here's another one this guy george on twitter just sent me this he goes ford decided to own the timber supply for their vehicles so there was lots of wood in the early cars yeah they baby they ended up with so much leftover wood they started selling charcoal and that's kings ford charcoal company that's my favorite man that's my favorite story that's a that's kind of amazing i didn't know that is there more to know about that or to do we kinda nail it there no you nailed that basically they were so ford was making frame car frames and they had to burn a whole lot of wood in order to you know bend the steel or do whatever had to do and they had all this leftover charred wood and they're like what do we do with this and i think it was henry ford's idea i forget exactly whose idea but he goes hey let's let's start selling this let's make something and out of this and that's where it kinda came from there's a bunch of entrepreneurs that have kinda like done things like this standard oil did something like this where they're like this gets more complicated and is less interesting but like hey this put of ke scene is like this weird like fluid that's like really greasy is there anything we could do with that and like w forty or something like that right like they've like there's like stories like that with with standard oil as well and so here's a couple others so four square fours had at api for businesses because they needed all this data about businesses where they're located all that stuff and they needed that for to power their own fours square app and forrest kinda went up in this hype cycle that went down many years sort of forgotten sort of written off but a new ceo joined and almost oriented the company around this was like look the more valuable thing is not people using fours square in the app and playing the game it's all the data we've collected about businesses where they're located with like hyper precision and so we actually just need to make that api available to everybody and they product ties the api and they make i think more money off the i think they make more money off the api than they do off the core app at this point so so i think that's that's another great example of this amazon has a bunch like amazon was a book seller right so their main cost of goods sold was their books but then they create kindle and kindle itself and then self publishing business and the public you know and all that and so now kindle itself became a profit center what so what used to be a cost which was selling books now they sell ebooks books that they kinda own and you know they turn that profit same thing with payments right amazon had to pay a a merchant like a fee every time they processed a payment so they created their own payment software amazon called amazon payments and now like you know for our e com store i just went i i was like i think we take amazon payments where does a money go and i went and found an account what we have with amazon payments i had like four hundred grand sitting in it because we use that service amazon payments to take payments for somebody who wants to pay with amazon and so they turned it into a profit center along the way that's crazy another one is slack so slack started out as a game and when they were working on their game they it it wasn't actually doing that well but they created a way in order to communicate effectively with their with their coworkers and they said oh i fuck this game the thing's actually way cooler let's actually turn this internal tool into a a proper tool we thought about doing that so here's but here's the problem with this this all sounds sick a lot of people say yeah let's do this and so a lot of publishers are doing this and so they are like let's sell a cms so buzzfeed v washington post i forget who else it it's like they build these custom website builders and they say let's sell this and i think oftentimes the distraction and they always say well amazon did it and i looked into this amazon did launch a aws pretty early on but you how many employees they had when they did it how many total employees are on eight of aws yeah a total of employees there's about five thousand so they were already a multi billion dollar company with it and so they the way the stories it's like oh they were just this little guy to it no they had about five thousand people when they launched aws like it was like you know it was a it was a thing it wasn't just like a scrappy start and a lot of times people like will say but well let's also sell this it's like dog we've got eight people working here like who's gonna do this so that's always like i've always been conflicted with this strategy yeah that's that's true you guys considered it you would have done it for what is it your our email sending platform so like we built our own for a little while and then we made it really easy so like if it so basically hypothetically which there aren't that many people are doing this if you had a daily email it was really easy for you to talk to your advertiser make the ad and insert into the thing have them approve it and like it was simple and easy to use but the problem is is like they're not that many people doing it you know what i mean and b like thin but like bi high basically does that now and they're actually growing pretty well well maybe i could've have been wrong but i don't think i'm gonna end up being wrong i think that i think that i'm not convinced that what they're doing at least ads for a daily email that business i don't think will be ever be that particularly big and bee hive so bee hive it's kinda like subs stack so it's see services that you get subscribers and they take a small amount of revenue based off of how much you're making from subscriptions or you just pay them like a fee on how many subscribers you have do you think that some of those businesses actually can become huge venture size companies so i just invested in behave actually initially i didn't invest because i was like i don't know how big this and then two things sort of changed by mind the first is every time i needed something for bee hive the founder was an absolute animal on my request like because we use it for mil crow so yeah he's great his name's tyler he's awesome tyler was he's like it's already on like he'd be like it's already on a road map the question i have is a or b that's like nuance about it that shows he's been thinking about this n on it and then he'd be like when do you need this buy because normally like it's scheduled to be out in three weeks but if you need three days like you know the weekend exists i might be able to you know like whatever so he was able to like rip off feature after feature after feature that we needed and everything that was like you're like hey we have this question it's like him and his team would dig in so he so i saw that he kinda had that grit that you like in an entrepreneur so i got to base pretty the special which i normally don't get to do with most investments you know with most investments you meet them you do a call with them they say all the right things they send you the deck you look at it you kicked you look at the product and like you gotta make an educated get us at that point you don't get to spend months working with the actual entrepreneur as a customer and see how quick they are with features how how fast they're responding the quality of the product all that good stuff so so that was the first reason the second reason was i've come to realize that the the the best investments i've made have been ones where what looks like a small market what looks niche turns out to not be niche so we got acquired by twitch and our last company twitch was a kind of the quintessential example of this right like yeah but like how many people are gonna watch other people play video games on the internet like how many people are gonna stream themselves playing a video game and how many people wanna watch that looked niche and turned out to be a massive behavior this is also true with like you know now shopify seems really obvious i remember talking to the vc who led shopify early rounds you know maybe six seven years ago and shopify at that point was still like legit but it's not what it is today it's not like seen as it is today is like one of the like blue chip startups ups and it was the same thing it was like oh okay you know like just like etsy like you know how big do these actually get these kinda like indie maker seller type things this is an amazon and big brands just gonna like dominate this like how many mom and pops are there gonna be on the internet that can actually do this well and how much you i remember that i remember tim ferris invested in shopify and he was talking about it and i was like shopify that's so silly like you know this thing exists this exists this exists why don't you just use this thing and like you know i remember like i i forget what those were like big commerce do you remember big commerce is that there's big commerce there's woo commerce there's mag magenta there was all these and so that was actually a big a problem which is if you looked at the existing ones that had been around for like ten years and they were kind of like like those are pretty like they're cheaper they're harder to they're more flexible but they're way harder to use and they were kind of like from a different era so they kind of like peaked at a certain point and you look at those or they like peaking back on yeah you're like how big does this skip look that's how big it gets not very big right and the same thing happened with airbnb i remember when airbnb was like coming out and i was like oh well it's couch surfing but better right like don't know if people remember couch surfing dot com was like one of the early oh that's a cool idea of but it never made a bunch of money never got huge because again how many people really wanna go live sleep on you know someone's couch or extra bedroom in in some city okay yeah it's kind of va bond hippie traveling shit but like that's not mainstream and so if you looked at couch surfing to see how big airbnb could get you're like well sit very very similar idea been around for longer seems to a plateau around this size not that big and like you would have been wrong and so i guess i've kind of learned that like the absolute biggest wins adventure come when you find something non obvious and the non obvious the non obvious to me typically is like just fundamentally like product categories or markets people are aren't going after or markets that other people think are small that actually are going to turn out to be very big there's this really great story with sam alt who at the time was the president of what what's it called y comb and brian c and brian c is getting or maybe he he just worked at y comb and brian c in two thousand and must have been two thousand eleven was getting ready to pitch you know so yc you go through this eight or twelve week incubator at the end you pitch a bunch of venture capitalists and yc helps you a bunch of ways including getting your pitch right brian cha with sam going over his pitch it goes this company one day is gonna make a hundred million dollars a year and sam was like brian like can you just do me a favor anywhere in this presentation where you have like a number need to be a favor at a zero behind it at the end of it so he goes change all the m's to b's investors that's what he does yeah he goes anything that you have an m i wanna see a b change at all and i i don't remember exactly how the story goes but it was para in such words like brian goes like but that's lying like there's no way that we're gonna do that like it's just impossible there it no one has done this before he goes yeah but know it seems like a big market and here's my reasoning like logically it makes sense this many people who stay at hotels like of course you can do this i mean someone can do it i bet and she'll just do me a favor and change all those ends to b's and even brian jesse you didn't believe it and there's another story by the way where i remember what was amazon's first vc was at mode madonna is that what it's was called madonna it's like it looks like the word mode madonna they're based up in seattle and he's pitching and i let's do a podcast with the guy he pitched and the guy he pitched tells a story of bezos saying like look if we if we get our act together and we make this work i think we're gonna make like a hundred million bucks a year in like the next five or ten years like that was his pitch is like that's how big i think we're gonna get and the guy was like i needs to get a lot bigger than that but whenever you're you're seem really competent so it just proof that like even the people starting things sometimes also are like i don't know how big this can get i don't i don't know if it's if this is gonna work out yeah like there's that clip of mark zuckerberg talking out of college and he's like doing a interview campus and was like hey we're here with the campus report and we have mark zuckerberg the founder of the facebook dot com which is blowing up around campus people really like your website mark you know and he's like he's basically he's wearing basketball shorts he's got a red solo cup he's drinking out yes and he's just sitting there into like so you've expanded to like whatever seven colleges and where you gonna go from here you gonna end up going into high schools or you know you're gonna how big can this get and he's like oh i don't know like right now it's facebook is cool like it's cool for colleges really really useful and sometimes if you try to make something too big like you it loses what makes it cool like maybe it doesn't like why does it have to be bigger and maybe it doesn't have to be bigger he says that and then like you know sure enough fast forward ten years he's like we need to launch a satellite to india to give these rural villagers internet more users the facebook yeah we need more and so turns into an absolute animal by the way this mma clip of z austin seen this awesome killed it he killed it he killed it so for the background on this but z went on rogue and talked about a bunch of stuff it was it was oh actually a pretty good interview i think z actually kinda redeemed himself a bit but and and part of the interview z said i've been training mma and people are like afterwards yeah right okay nerd he posts this video of him training he looks really good way faster than i thought he was gonna be like fighting he was fighting even if he wasn't good the fact that he does this it's just like basically this was my tipping point i already liked z but now i'm team z was there's not a lot of us here right we we can't even play gave a pick a basketball there's four of us on team side we're just still looking for a fifth and and somebody tweeted this out there were they they go jack do you know goes jack do hasn't worked in ten years constantly like constantly meditating you know dating different models no family tries to run multiple companies at once fails twitter never makes anybody blah blah z but you know beg gru runs a trillion dollar empire you know faithfully mono great dad trains mma like all these like was like jack he doesn't work out like is sucked trains mma and it just like highlights like you know basically like why does everybody hate this guy again like what does this guy done like you know and and and and some people are like he he ruined democracy he's like no dude he built basically the modern telephone you're pissed that some people make phone calls that you don't like that's that's basically what happens on facebook because that he built the app everybody uses to communicate everything stupid or amazing and sure enough some percentage of that is not content you like and is not controllable and the guy literally built like it's it was at a trillion dollars at a point in time he's built a trillion dollar company and he just keeps running it and he keeps trying to make it better and he keeps trying to push the envelope and he keeps trying to make like better and better products and services and do you think he really cares about like do you think he sits there being like i wanna influence the election but no that's like you know that's the that's a pain in the ass he's trying to deal with it's not like his agenda people make him out to be like this evil guy and it's like dude people people don't like him because he's awkward like alright yeah you're you're a bully if you don't like him because he's entire you know like think about who you are if you don't like mark zuckerberg you're he bully you just think he's awkward and you that's how you judge him like screw you man the guy's off we should do we should do like an entire episode about this because there was one beautiful line that he said so ro was like look like you had these russians doing this and influencing the election and then the hundred biden story story came out and you guys like took it down and you told them it wasn't allowed and then and like ro was like criticizing him or at least voicing all the criticisms that facebook had and marcos yeah look like how would you handle that situation and and and love to see you too see you and and roku goes i don't know and and z like yeah we didn't die there and so our reasoning was like we like took down the hunter like i don't even remember how we explain he's like well reasoning was this this and this well he was like it the fbi came to us told us it's about to be a story that could be massive misinformation and go viral we just basically they just got their wrist slapped because they previously let other information spread too fast that they said you should have known that was fake news you should have stopped it so now the fbi comes to you and says there's about to be a a dump of fake news that's gonna go viral so what do they do they're like okay we shouldn't just like i guess we shouldn't block the news but maybe we should like suppress it in the news feed so that it doesn't go super viral because of you know isn't that what we just got in trouble for it like he he didn't say all this but like this it's obvious this is obviously what what would you do the fbi comes to to be a misinformation leak and then it it comes out and sure enough a start to viral you have to decide do we just let this take over the platform and like oops we did it again or like should we play it safe and like not let this spread like wildfire until we could fact check this and see if this is real or not and like by the time it does one side the left or right is gonna be mad at you and it's like if you just think about this shit it's like the person who in twenty sixteen was like the election was rigged the russians manipulated the election then here fast forward to twenty twenty biden wins and then the the right is now like the election was rigged biden was counting votes that didn't count you know like it's like they're both like they just switched you're the same you're the same dude on either side of the aisle like don't you realize like you're it's like the spider man meme they're pointing at each other yeah but it's the same thing over and over and over again it's like you know she's got you know the bad thing on her server it's like he's got the documents at mar lag and it's like they just keep doing this on you know let left and right said how is a communication platform supposed to win because long no matter what you do one side is gonna think you're being completely unfair with the other is no such a good job though that is such a good answer and he like human himself so much there and he goes we we our reasoning was and he said exactly what you said about the fbi do the and this is what we thought seemed right at the time how would you have handled that joe and and joe was like wow that's a good question i guess i would call someone who i think knows the answer and just talk and listen to him me goes yeah that's what we did you know we called these people we talked to him them and this is the best that we did and could it have been wrong maybe but like you know we don't really know the right answer and it kinda i realized like oh wow this guy is suck she's thirty eight years old or thirty six years old like he's in his third is mid thirties been doing this since he was twenty one like he's just making it up and trying to make some good decisions along the way is he maybe a little evil maybe but we all got a little bit of us in that we all have a little bit of that and like he's mostly doing a good job and it just you did a really good that that question of well how would you have handled it that was such a beautiful way because it was like oh you're you're fall you're just like me you know like we're not that different is he a ruthless competitor in the sport of business sure i wouldn't expect somebody who's number one in their game to not be a ruthless competitor at their game like i wouldn't expect them to be a soft who who doesn't care or you know what i mean like it's insane to be that people hold this like this crazy standard other reasons i'm team suck so you know what his like once a year missions that he does yeah like one year it was like travel the country in an rv yeah so so he did that was like when it was like election time he's like need to i don't know i need to meet middle america i'm like to like you know i will visit places with walmart like you know this like his mission for the year that year dude by the way i respect when people did that so much i was watching this music video with mike pos you know mike pose and you probably love course he went to do he went to he you know how he walked across the country yeah so he like followed it yeah it is yeah it was off i spent like he got bit rattle snake yeah and he like he got bit by rattle and he had go home for two weeks and learn to walk again and then he shipped right back out to where he was and he went to you know he's like this guy who you and imagine is being this like california cool kid guy or new york cool kid guy and he ends up walking the country and he's like i walked around places but confederate flags i went to like rural kansas i went everywhere and i saw america and i realized that like i don't know shit about america these people are a lot different than i thought and it was really nice to get to know like other types of people i love when people do that and so i'm team z a little bit because he did that he so he did that but the first ones he did i feel like were things that he was actually just self interested in so he i remember one of his first ones was that he was going to only eat if he was gonna eat meat it had to be meat that he had personally hunted so he's like never i think you'd never hunted before and he's like i don't really know where my food comes from her or like what goes into this showing up on my plate and i wanna like actually like with my hands i wanna experience this entire process so he had to hunt it he had to like prep it or kill like you know clean it or whatever and cook it and then eat it and so that's what he did for one year one year he was just like i wanna learn mandarin i think facebook really wanted to go into china so he's like he showed up in china to give a talk he did the whole thing in mandarin and surprised the shit out of the whole crowd they were like it was like you know the scene an eight mile where he's going off on in the rap battle it was like the whole crowd was like what's going on like he's just speaking fluent mandarin with like the proper tone and like dude what a machine to in his like spare time just pick up these hobbies and then do them and now he's doing like mma biology who's a you know a friend of ours he he he tweeted the that he goes it has begun i forgot who he said he goes first rate line it has begun we could say that for so many things that's a beautiful those are beautiful first words we called it he called it he goes first first bezos now z i'm seeing it across the board tech people starting to seriously lift and train testosterone replacement therapy quantified self optimal diet diet eventually this will be product for all but trans starts with personal chad modification so called personal all chad turned yourself into do an absolute chad and i know you i don't know if you saw this tweet up but every word of this you know know you were just doing the the the you're at the black church saying you know you've the gospel the the choir of donna academy is singing and you're like hey amen to this right like because you've been doing this right you've been doing your the chat five years though i've been becoming chad and you wanna know something it is awesome it is so awesome i i've influenced you a little bit to you've slowly become into it it's the way to live man yeah i'm not like chad i'm like a like got a charles right now like i need to become a chad i'm just i'm just slowly work i'm like brett trying to get trying to get to chad right now dude just like lifting this sounds so model care sounds so it is what it is lifting heavy weight and then just like eating meat and vegetables i just feel happy i feel good about my life and i look at all pictures of us when we were recording the podcast at my office and my face was so much more round and i'm disgusted i'm like you are such a fucking filthy animal you are filthy you horrible human been beat and i look at myself it has made me so much happier and like i'm i'm i'm pumped that the nerves are finding out about it yeah i think biology lifts i think heat power lifts as well so so yeah there's just like there's so much research goes dude like being stronger it just make they say you know a strong body a strong mine like when getting a stronger like there's so many benefits to living a longer life what's his name what's the what's the guy we like the hun scientist you maneuver yeah keep don't act like you don't know for the record we never have referred to him like that in private which is why i was confused you acted like we always call them the hun scientist and text message dude i have a friend that like went and got enough cold punch with him and he goes he's ripped like he's jacked and i'm like yeah of course he's got got it all like made for one like how close to together where i like a occupancy of one that's a new protocol you gotta sit on top one another here it extends that's what he's telling people he's like hey you don't know if you sit right here on my lap you're gonna live like an after extra hour but my dude my friend did a thing with liberty goes he's just jacked and i i don't even remember how we start on this but he he he did a a podcast there day talked about like living longer and he's like yeah lift weights and go for runs and you'll and you'll live longer so i'm happy you probably do this stuff my trainer has to be doing this stuff called my cart my release or something like that do you do this like a like a massage basically foam rolling but on steroids like i go to a doctor two days a week can get it done to my calves yeah i knew i knew you would do this as a per as a as a full chad you you of course are like you know all the way in on this it's basically he has he's like like we trigger point balls and like these like different like torture devices i'll call them and he's like alright so i've done foam rolling before it's it's okay it's kinda boring a little bit painful not the most fun thing in the world and you know it was always recommended me like hey just you know you should phone roll tomorrow morning or tonight you know that'll help you with your sore i was like yeah you know sure right after i eat my broccoli and asparagus and like you know you know say my prayers and get to bed by nine pm like of course yeah i'll also phone roll why not added to the other list of shit i'm not gonna do that i should do and so with this we do we now he like got me to do is he's like the first twenty five minutes of every workout we're doing this so he'll be like alright find this spot like in your hip flex and take this like rock hard ball and you're just gonna like put all your body weight on that thing and wherever it feels most painful that's the spot oh my oh my god he's like yeah he's like you he'll hear hear me like basically win and groan and pain and he's like alright cool just you found it now stay there for three and a half minutes and i'm like three to half minutes like and so this has turned out to be i'm i bring this up because i find it interesting i i think there's a lot of fitness movements that have a business like angled to them and i feel like you've been ahead of the curve on a lot of this like yeah you were on at g or the kind of like knees over toes stuff before most people and in general like what do you call it movement therapy or something of movement yeah mobility mobility training this my cardio release like i think this is also like an area where the the puck is going and more people gonna be like and you fear amazing soon as it's done right like you feel absolutely amazing when it's done but the the part of it that i find interesting is basically i for me working out is not like i wanna get as jacked and shredded as possible it's basically like i want a part of my day where i'm not at my computer sitting down i'm not on my phone i'm not even thinking about work and i know that could be other things that could be meditation or whatever but like a way a way more achievable form of medic meditation for me is exercise exercise where i basically i'm only focused on the thing that's right in front of me like being absolutely present because there's like a giant weight that's about to fall on my face or hurt i'll hurt my shoulder or i'll i'll injure myself or where i'm like in extreme pain doing this like trigger point massage or whatever and i'm not i can't go anywhere else i can't think about the past i can't fantasize about the future i can't worry about what notification just buzz on my phone and i'm just like out of it for at least one hour a day and for me that became the real like benefits of this more than like oh you know i'm getting more fit or i have more energy or whatever it's like it forces me to do that like the like the real version of meditation so that's what i like about it the most did i told you what scott gallo said right he's not what say the whole point he said this in an interview and i thought it was amazing as as like i've been trying to say that but you just said it so much better he said in the interview with ryan holiday he goes basically i think the like if you are not fit enough that you can kill and eat most people in the room or out run them then you have a problem and you should like work you should he's like pretty much just exercise just so i can kill and eat most people in a room or just be able to out run them and he said that i was like yeah that's actually that's the way to go that's the way to look that is so stupid that's the part where i'm like okay i don't even wanna be part of this movement anymore like why is that how is that even relevant that's like saying you know i wanna be fast in case an asteroid is gonna hit the earth and i gotta get out of the way it's like what when you talk about what is the scenario where you need to eat and kill or run away from everybody in the room has this no that entire lifetime to happen and that's that's at all not like it's like it it's more like why does a car need to go a hundred twenty miles an hour when the speed limit is sixty like it just doesn't because it's just it doesn't know but it's awesome that it does and because it can that makes it just a little bit cooler are you ever gonna drive a hundred and sixty miles an hour no of course not but like i still want that ferrari just because i wanna know i can do it and like the act of training to get to be able to do it is awesome so do i intend to eat you tb probably not but like it's cool that i could like if i wanted to i could do x y z to you and just training for that i think is awesome i would taste horrible like if you're gonna eat somebody i'm not your guy you know dude i heard the best place to eat someone is there is like their thumb right here i heard that's like got that's does it does actually look like a chicken drumstick actually now you think about it right like that little that little section yeah i i heard i i heard that's the best part i was about half would be the way to go that looks like the giant like turkey leg at disneyland i thought i thought would be where i'm parts muscular parts aren't good you know you want fat the fat of the part is is the better you your cab are pretty lean compared to rush your body your butt basically then you're gonna your butt and your belly yeah you're red pork belly man that's shit's good it is nice actually salmon and belly fantastic and pretty much any belly yeah you want the fat a belly guy alright think we gone off the rails yeah we started with kanye and we ended with eating we're what part of each other would we wanna eat we had fun alright too