is an nate say when of our firefighters fighters say goes stay ready so i don't have to get ready mako goes warriors are always ready to roll right i'm an ninja ninja just don't warm up i feel like i could rule word to i know i could be what i want to put at all in it like a days off on a roll alright we're live sean and to the listener at the end of the this next ten minutes little opener i have for you i'm gonna need you to make a promise to me and i need the listener to do the same to themselves now before i get to that promise let me tell you a little story so there's this guy named marcus elliott i read about him in this wonderful book called the comfort crisis and marcus elliott is an interesting guy you can google them he's like this ripped older guy now he's a doctor or whatever but his story is that he got his md from harvard and he thinks he's gotta go down this route of being a doctor but he kinda hates it he's not really into it and so he goes into sports a world you know a lot more than i than i do and he decides to work for the patriots and the patriots had an issue where they had something like twenty one ham pulls per year and they're like dude our guys keep getting hurt or it's losing us millions of dollars help us out so doctor elliott helps him out and they reduced their ham pulls by to only three per year the ml sees this and they're like hey you're the man come and do that for us he works for the major league baseball and he helps reduce injuries significantly eventually he opens up his own facility where athletes all types of athletes basically most nba players a lot of baseball players they go and it's got this beautiful facility where they do like three d analytics and they look at your body and they're like you have a weakness here you have a strength here let's capitalize on this we need to fix this otherwise you're gonna get hurt and so lebron all these guys go to him and so the picture i'm trying to paint here super data driven scientific guy he's all about the numbers whatever however there's this one thing that i read about him that didn't exactly fit with what he talked about and it got me super in and this is where the promise that i'm gonna need from you in about five minutes comes into play so there's this thing called mass you've never heard of have you i think i've been cold one a miso or something that no something else with even close alright so mass is this it stems from this japanese myth so basically there's a story and japanese mythology of the sky who goes into the underworld to save his wife and it's this horror tumultuous physical journey when he gets done and saves his wife he comes back to this waterfall and he cleanse himself and that's like i'm cleansing myself of this journey i just went through i'm now a new man whatever well a lot of people including one of your favorites one of my favorites jesse it's has kinda taken this term or this myth of and they've kinda changed it to this thing where it means a huge physical challenge basically something that you need to do one day out of the year but it takes three hundred sixty four days out of the year in order to prepare and get ready for it and it changes the rest of your your year because of how challenging and you're you're you're preparing for it like jesse calls are kinda like he's one it's like he's one big annual mission or challenge or adventure that he's gonna go on right them his miss you know i've been calling it mass but it's one of those words that you read you don't say to easter own yeah yeah this is why it's a myth it's really discussed and only read about and so i'm not exactly sure but marcus gets into this where the doctor that are referring to he gets super into this and he's like we have to have our guys do this and so he starts doing these so he'll do one where he'll like drive to the mountains and just the highest peak that he sees he's just like by the end of the day i'm reaching the top and i'm coming back down no matter what and he starts having his athletes do it and one athlete in particular who gets super into this is kyle cor this is where you come in i don't know too much about kyle cor but he's a great three point shoot i think i don't know computers in the nba yeah yeah i know nothing about him other than i know that he's he's into this and basically kyle cor kinda becomes like a a doctor elliott disciple and they do crazy things so here's one of the things that they do they carry an eighty pound rock underwater for three miles so basically they're out in the santa barbara the ocean office santa barbara and they grab there's this rock at the bottom of the ocean gotta swim like ten feet down they gotta grab it they can only carry it for like ten seconds they drop it they come up for air and they do that for ten hours so until they complete five thousand meters so three point one miles it's insane another thing they do is they're apparently in santa barbara there's like an island twenty five miles away and they're like today he doctor just calls kyle cor he goes look get ready clear schedule today we're so day bitch bitch yeah today we are panel boarding to this aisle and it takes them fifteen hours to do it and it's like and it's like a thing where they're bleeding and they're like this just sucks it makes you able to quit but the point of all this is to help you live life so you're not sleep sleep walking through life these types of challenges they make you appreciate life they make you be a little bit disciplined they make you be purposeful and doctor elliott he's got two rules for these challenges rule number one you guy can only have a fifty percent chance of actually completing the challenge and there's many examples of where he has done a challenge where he's fail the second thing this is a really easy rule don't die that's the second rule besides that there are no rules and so here's where it gets to challenge to you you've been talking about getting abs for like the last like three months and you're doing great you look great i i've been inspired by this because i actually see the youtube top youtube comments every freaking comment is about how great you look i think you need and so do our listeners you need a soaking why does he list them somewhere you said he's been doing this for years what are like i need some i need know i need some options because i would have never thought of carrying a rock under underwater eighty pound rock under underwater for three miles that's you know it's hard to even brainstorm does he have good ones yeah so the they they can be fairly random and so he actually chooses to not train a lot for them but in your case it could be like today i'm gonna walk thirty miles or today i'm gonna walk twenty miles and you actually don't a lot of times you don't wanna plan for it too much because then that gives you too much of an edge to actually get it done or it could be like i'm going to in your case it could be i'm gonna carry two forty five pound kettle bells for ten miles and that will take you probably twelve hours something like that like a crazy challenge or you're gonna ride your bike from la a to san francisco just like a a a crazy challenge like that that is only a fifty percent chance of completing it and so i need you to have one of those what about you where what's yours are i'm picked one so this this this august i'm doing a fifty mile running race and i'm gonna try and run that race at ten minute per mile pace which is really challenging for me and the most challenging part is don't even know i'm gonna be able to finish this but or because i they wanna get hurt i think like there's a good chance i get hurt just training for it but i want you to pick one let me tell you why i like this let me tell you why i like this number one anything that's like there's this japanese word that we don't have i always love the end of those sentences let's that's the first thing the first company ever started was called sa sa sushi and sa is this word that that japanese have from basically finding beauty in the imperfection of things and like we just don't have that word in english and and you know so i this anytime there's a japanese word that we don't have the equivalent of second thing i like about this i like the way that he did it where it's not a thing you're training for all year that you know about you kinda said both ways you were like you prepare all year and then he'd do the thing but then he also said he he would just be like effort today clear the schedule we're doing a really hard thing i found a hard thing we're doing the really hard thing today is the day it it's not about preparation it's about guts it's about courage it's about being in a ready state of mind in a ready physical state all year show that whenever adventure calls you can it i kinda got a lot more yeah so jesse it's is the one who adapted it to the three hundred and sixty four days he that was a a beautiful phrasing i think but it is more so are you ready to do this and so you have to be ready at all times what is an idea what is an idea say one of our firefighters say goes stay ready so i don't have to get ready goes warriors are always ready to roll right i'm an ninja and just don't warm up so i do like the idea of musk yogi i am down to do a musk yogi i wanna kinda brainstorm what a fun one might be or i might just go the the other way which is to say sometime in the next let's call it three months i'm gonna find something that i will notice something a challenge that kinda scares me and that's the day that i have to do it that's the day cancel the podcast cancel the meetings i gotta do this and you know one miss that i think everybody could take right now one mission is to go to youtube dot com type in my first million and subscribe to the channel because we have crossed four hundred thousand subs and i gotta tell you dude i'm at gymnastics yesterday and you know gymnastics is basically like part kids gymnastics part like father hood anonymous it's like all dads in there with their daughters usually and we're all just you know taking part so one guy he goes hey were you the guy who did that did you talk to tony robbins oh yeah he's like dude i saw you on youtube and i was like oh yeah that's did you watch it he's like yeah it was awesome he's like what is that i was like i got podcast next week he comes in and he goes dude i saw three more episodes really like it he goes he goes you know i'm impressed you guys got like four hundred something thousand subscribers but also i feel you should have a million i was like wow audacity just tell me how many subscribers but he said it in a complimenting he was like he's like you guys are dropping gold he's like that thing about the problems i love that shit man and that was good he's like i'm surprised you don't have a million subscribers and i was like i'm surprised too so to save me from future gymnastics embarrassment go to youtube subscribe to the channel alright that's that's a great reason alright so back to miss so the i like to of the challenge i accept i will find what it's gonna be but you know what i really like about this i have avoided things like this like anytime somebody's like oh i'm doing a ultra ultra man race or i'm like you doing what i don't even know what these things are called they're like hard thing yeah i'm doing i'm doing a warrior jog and it's say like alright i could bro cool i i'm not big into the david go thing in fact i've kinda built my brand on the work smarter not harder are like hey i'm a counter point to the idea that you gotta work hard to achieve your dreams like i don't know i didn't work that hard i achieved my dreams right like it's it's worked pretty well for me however i do think that the real value of this is not the physical challenge it is the mental challenge and i mean that the the least corny way possible which is like i imagine if you do one of these it removes a one layer of feeling limited in your life it's like well if i did that shit and that was so hard i didn't not think i do it i did not think i could push through but i pushed through i did it i was scared of it and i did it anyways i acted in the face of fear i feel like that's the value and not obviously how many miles you ran or how strong your body was to be able to do that thing that's absolutely the value the value i think that to to do a lot of these things physically i think most people could do them if they tried really hard i have a challenge backing to you you gave me a challenge that's gonna be very hard for me because you know i'm a lazy motherfucker i'm a i'm a dainty guy i don't really get my i don't like it my hand scraped up so i accept your challenge but i'm gonna give you one back so you gave me what i'll call the macro challenge the big the big hard spectacle challenge right i'm gonna climb this mountain with my fingernails like whatever some shit like that i'm gonna get how gonna give you the micro the micro challenge that i've given myself many times and i've have actually never completed this but i've tried many times that i'll give you because i think for people like you the hard thing honestly let's be honest isn't not that hard you're gonna do this fifty mile thing you're gonna succeed at it and you know that that's the thing about you dude you know you could do stuff like this no you're attracted to this just be a i'm attracted to it because i love the glory of like getting it done and i love like proving myself you believe will get it done but you believe you will get it done i believe i will get it done okay agree here's a hard one for you for the next twenty four hours or for any twenty four hour period i challenge you to not be bothered by anything for twenty four hours a zero complaint and a zero bothered twenty range challenge see if you could do it it is so hard i have tried this for like for years and i've tried it like i consciously meaning like okay today i'm gonna do it probably at least fifty times and i'm over for fifty but i get closer and closer each time and it really points out it's like damn i threw it all the way for that just because that little thing happened is it challenging is it so i can't complain about something mentally or or or only thought no forget about saying it that's easy you can't have the thought don't be bothered do not feel bothered for twenty four hours see if you can do it because obviously we all know logically we have a beautiful charmed life like all of us anybody who's you know healthy living in the western world like life was better than it's ever been in all of history yet we are in our heads complain and we are annoyed by things so we upset by things we are frustrated by things we really shouldn't be and this is a it's a micro challenge and you get no medals for this obviously you get no glory for this but i think it's very valuable so i'll give you that challenge back i i think that's a great challenge and i'll i wanna i wanna wrap this up and i'll only spend two minutes on this but there's three challenges that i think are interesting if the if they interest you okay i don't think i don't think you could do the we'll see one we gotta to talk about this is like a business podcast these guys have turned these into businesses the first one is called the speed project i keep seeing people talk about this but check this out it's an underground race meaning there's no web site you you can't really find details about it i don't even you had to apply for it i don't even know how you apply it but it's a race from santa monica to las vegas you get four friends to do it and you and there's no rules there's no route that you they just show at a start line and they go alright go see you in vegas and the and the organizers go to vegas and the first group of people who arrived and you have to run the whole time and you can't go in highway those are the only two rules the first people who get it they win the second one and this is called the adventurous of which we've talked about they do this thing called a monkey run where you're on a mini motorcycle throughout africa and it's something like a thousand miles or something like that and it takes like eight days or something like that these guys are hilarious i met with these owners guys with amazing website copy the amazing website copy i met with the owners they're doing millions of your in revenue and i actually think this could be a potentially much larger business than it already is i think it's a decent business let's go into this alright so website the adventures dot com it says giant adventure tiny motorcycle alrighty grid headline then it says the monkey run and it goes the monkey run is pretty stupid it's like a jungle mountain desert velvet glove of adventure joy so grab your sweaty hand and shove it inside there's nothing like the sensation of a monkey bike between your thighs as you thunder slowly along dirt roads with absolutely no idea where you are as you glance up there staring down at you like a baby ant and a tiny competition might be some of the highest mountains on earth imagine endless jungles lying in wait to punch your cheeky face with a fist of adventure imagine desert that stretched far beyond the horizon at your woe under powered two wheeled children's toy behold the behold people the mighty monkey run that's awesome right i i think it's like five grand and they do a ton of these and they're picking up steam and the last one this is the craziest one it's called the barkley marathon it's created by this guy who has a nickname called lazarus lake i don't know why but basically he started this marathon it's a hundred miles in the mountains of tennessee the reason he created it was james earl ray is the guy who was saturday and martin luther king well he have one at one point escaped from prison for like three days and it took him something like oh or he was gone for sixty hours and he only ran twelve miles and this guy lazarus like was like what a soft i i easily could've have done a hundred miles to that route and so he creates this hundred mile race inspired by the route that james z ray took and they do some crazy stuff basically in order to get they only allow forty people a year to join and they get thousands of applicants to join this hundred mile race it has a sixty hour cut off so it's pretty intense in order to join the race you have to pay a dollar sixty application fee for some reason dollar fit a dollar sixty you also have to write a letter as to why you are good enough and why like this is important to you and if you get in he sends you not a letter of acceptance he sends you a letter of condolences just says like this is the day that you might die great branding these guys are masters of branding i remember wait listen to this so when we'll talk about branding but listen to this and then once you get accepted the registration fee is you have to bring a license plate for some reason a license plate you had to bring flannel socks and underwear because that's what the lazarus lake guy that's what he needs to in order to live throughout the rest of his year in a vial blood and and the and the race starts not with a gunshot it's when lazarus lake lights a cigarette and that's when the race starts and the and and he made a video a few years ago where he goes he was trying to it was like a clickbait video where he goes women are physically not capable of completing this race and he goes on to say why and he goes and if you think i'm wrong come and prove me wrong no woman has ever done it well this year a woman finally did it she's one of the i think only eighteen people have i've ever finished this race and now she's one of them and so he does this hilarious branding stuff and google this guy he looks like a redneck hill billy who wears walmart camouflage and like fluorescent red hats like he's going hunting and he smoke cigarettes all day and he just thinks of all these insane obstacles that he could have and so yes the branding on these things are are amazing and it's just so it's so fun so to to create these things and i think there's a lot of interesting opportunities here you just have to do whatever you think is opposite of the right thing about business look at the branding of this thing well just i'm just on this guy's wikipedia page i've never heard of this one so trail runner magazine calls him and evil genius the leonardo vinci of pain okay like his icon which is him in the orange beanie lighting up the cigarette genius the kind of like you have to try so hard just to even get to the starting line like i remember we did one of those like a spartan race or tough mud or whatever once and you have to climb a wall to get to the starting line it's like the before the race yeah you better get through this wall if you can't get through this wall you're not you you you should not even do this race you you started this by time about the comfort crisis i think there's something to like this deep inner knowing that we've all become very very soft and and people are willing to pay for pain which sounds insane but it also probably would have sounded insane back in the day when we all worked on like fields and did labor that we'd be like yeah you know what at some point we're all just gonna sit all day for our work and so then it'll be a place with heavy objects so you'll just go voluntarily pay a membership fee and you'll go there just to lift lift heavy objects you know like to to move them somewhere no it's like well there must be crops that were lifting no no they're just metal so you just lifted it then what do you do you put it down yeah you need three sets again yeah like three sets some fun font what are you talking about and so i think these are just a modern day gyms right like these are the modern day gyms and the beautiful part of that this is not only do you get the pain you get a story to tell too you can do you get the social social cr which is the key part of all these businesses i heard this quote the other day from the ceo of a luxury brand and he goes the definition of luxury is dominating your customer and i was like that's one of the greatest things i've ever heard because if you beginning again dude say that again that's a it classic right there what what who said this i heard it on acquired the podcast i think it's attributed to the guy who runs louis vuitton group and i think what's his name or yeah and he goes i think but he says the debt he goes luxury means dominating your customer and what's that mean so ferrari in order to buy a ferrari you have to get on a wait list if you wanna sell your ferrari after you're done with it you can't you gotta like jump through all these hoops if you wanna go and buy a louie bag i believe you have in most in many cases you have to go set up an appointment to go and and actually purchase the thing and so i heard this quote and this has changed so much of my thinking and it relates to this race or relates other things of making your customer jump through hoops in order to acquire the good it makes it so much more valuable the problem is is that's really hard to pull off but if you can't pull off you have the the will and discipline in order to like take this risk it's pretty badass and it creates a true cult i i think that's a an awesome insight i'd like to tell you about a luxury brand but i was gonna bring up anyways now when you think of luxury typically you'll think of what like louis vuitton like you know these sort of fashion fashion brands right yeah how much is a louis vuitton bag cost a cheap one maybe is twenty five hundred i imagine a really expensive one is twenty twenty grand yeah let's say five grand on average for for a lp bag okay five grand that's that's okay also maybe child's play compared to some other luxury brands you talked about ferrari ferrari average price point is what like maybe two fifty or three hundred i don't yeah what thought okay so i have another lo brand that costs about two hundred to two fifty k do you know which one i'm thinking of no harvard harvard colleges top top flight your universities are part drew brand part day care part education part insurance policy shout out to peter taylor first pointed this out and i just wanted to use this to talk about a very fascinating business so there's a tweet that somebody put up this guy pointed out one of the one of the great examples of niches and riches and the niche that he chose is basically this guy is in china and opens up a college merch shop and he's like dude i walked into this merch shop it's busy as hell at all times and he's like they're just selling like harvard sweatshirt and yale sweatshirt shirts and princeton sweatshirt to chinese people who don't go to yet harvard yale or princeton and don't have any intention to it's just a luxury brand that is that is being you know promoted here in this year he goes i wanna import american college merchant in china this shop here sell sells harvard and stanford branded hoodies and they print millions of dollars but i saw this first hand so when i lived china i finished high school in china and i you know how here you have like kaplan and you have like other like kind of sat prep courses yeah i think when i was so i went to school in texas and then i moved to china and in texas the number of people who were doing these sat prep courses were kinda like who you would expect it's the kids doing ap classes on a roll type stuff maybe twenty percent of my school was doing it at the time i don't know if that's just my experience but that's what it was one that of every five in china it was six out of every five every single kid did sat prep every single kid wanted to go to us universities and every single kid and their parents like revered these american university brands and i just you know in america you could start you could sell these licensed college gear by way these are not dupes these are these are like officially licensed i guess and so you could sell officially licensed college gear and it does okay it's not like the best niche to be in but it's just a great example of like finding a niche where the market is actually bigger if like you know the market for water is bigger in a desert than in a grocery store and they said that's what this guy did he took the water to the desert and took these luxury brands over there or took these luxury college brands over there and i thought this is yeah he's doing it right now no this guy just posted about the store but i guess it's this brandy be store that's doing it but it's thought this is a very smart thing that this company is doing selling this gear there and i've seen kind of like the demand for us college elite universities as like a louis vuitton style you know symbol do you wanna know a little bit of history this is very weird but i recently read a book called how how japan saved american fashion and the story is basically after world war two america takes over japan the japanese are like these americans are gonna come over and crush us well america's rule at the time was we're gonna try and be kind and hopefully they're gonna we're gonna buy some goodwill and it's gonna turn out okay and they did and so these japanese start becoming friends with the american soldiers they start learning about american culture and for some reason this guy named ken ash she ash he creates this fashion brand and he calls it ivy prep fashion and and so he like sees old pictures or they're not old but at the time from the fifties of like brooks brothers ads he just sees because one of the american soldiers has it and he goes wow everyone who lives on harvard campus must dress like a brooks brother magazine we're gonna make this popular and at the time the japanese were very conservative with the dress the prep fashion was considered a little bit less conservative and so he makes us a huge thing it becomes a massive company and that's one of the reasons why in in some asian cultures this ivy league prep is popular over there it turns out very popular there but it turns out he ran this business for ten years without ever going to america so he goes i need to finally get over there to americans and see what's it's all about he goes to the campus of harvard and he walks around he's like you guys are wearing like cargo shorts why aren't don't you dressed like the magazines and so have you ever like hung out with some of your like asian friends who just came over and they dress a lot nicer than you and they like they like wear a better american fashion that that's kind of what happened with this like whole fashion trend was like we took the american style but we crank up to the extreme so we're now like more american we're we're they're the american car architecture as opposed to what they really are and at duke so duke is kinda like these like old school like it look the campus looks very much like yale or whatever it's like the iv of the south they call it there was a guy named bo and i don't know what his real name was i think his last name was like bob or something like that i already called him bob and i think he was in the international dorm but this guy would always walk around dressed to the nine so he had like the vest the blazer and he was like wearing khaki it would never wear shorts he would never wear like at shit and he had a rolling like briefcase that he would take with him ever to every single class no backpack and he had like that like kinda like the be parade type of cap and at first we all kinda laughed them but by like week three were like the bubble looks pretty fly actually like and we and i think i think that's what happened this guy came over internationally was like i think this is how i'm supposed to trash right that's all he had and his wardrobe it was amazing yeah and and that ten app and i've had bunch of asian friends who come over and i'm like dude you are dressed as if you read an america magazine i think that that's how we all behave and you look way better than us well this gave me an idea which was like you know how do you just how do you put a ten percent remix on an idea so i don't know if you read my five two tuesday thing i sent out but i had this one picture in there do you see the mcdonald's merch i put in there no so there's this guy on twitter he's a he's a great follow he's i don't know how he his it's like the most french name i've ever seen gui i don't know how you say it he's the senior marketing director at mcdonald's he's the ex head of social he tweeted this thing out i i will follow his this guy and he's great he just has like really great mcdonald's like marketing stuff that i that i like to follow and so he tweeted this thing he goes the merch from mcdonald's france is a big we like a big yes and this this jacket that's just looks so fly and i'm like oh my god i want this jacket this jacket looks amazing i never wanted a mcdonald's jacket until now i must have this mcdonald's jacket and it kinda gave me this idea which is if you take this kind of like luxury high fashion street wear type of like designer but you use them on licensed ip that's usually pretty low end casual you get kind of an interesting result so he did it with mcdonald's i when i saw this college thing i was like oh you know the college gear that pretty much every store sells is the same it's sweatshirt shirts it's hoodies it's like sweat pants and like t shirts and nobody really takes those that same ip and does it in kind high fashion or any kind of like luxury interesting or street wear yeah or street wear and i think that would be a good remix that you could do i agree on this i agree it's awesome i totally agree i actually own four or five different ivy league sweatshirt because i got so obsessed with this i took tours of them i always tell people i toured harvard once it's like i've i i bought a group plan i but i i completely agree i've got my stanford once i completely agree i'm into this i really wanna do this with company brands so i wanna create a like a rogue merch company that just does absurd merch for for tech companies because for two reasons one all merch is all corporate merch is the same it's so same thing it's all hoodies t shirts it's backpacks vest like the same socks like the same shit and it's all tends to be pretty cheap and i just thought it'd be interesting if you saw if you did a a a merch company called the absurd merchandise comp corporation or the ridiculous merchandise corporation and so i was like well what we would do is you take first you make categories that are not already made so for example when you were at the hustle and you guys did add sales did your sales team have a gong yeah yeah and you bought that gong and it's kind of an un branded gong you bought it up some rings yeah and i think somebody should make like the sales gong the deal trophy the like series a ring like a class ring or an exit ring like if you sell your company you get ring like somebody should make categories that other merch companies don't even touch you do limited quantities but high price points and then the other thing i think you do is you do like more unique fashion super high quality super high price point of corporate merch and that's like what like that mcdonald's jacket like do the equivalent of that yeah man dude if i had if i could purchase like a really cool old apple or my like remember how apple used to have the the apple that was a rainbow or how microsoft had this the four squares that the retro vintage throwback stuff etsy the other day looking for this stuff i bought a bunch of things on it etsy like vintage retro tech stuff there's not a lot out there but i was inspired because i went out to dinner with our buddy greg is greg shows up haven't seen greg in a few years and he he's like a cool guy and greg's is very cool greg has greg is like mood music like if you just hang out with greg your your head starts to nod almost like this music playing and you're like why isn't than a good movie why my foot happen because you're hanging it's there's a great ge in within ten phoebe you so i'm hanging out with him and i'm like is that an ibm jacket have you ever seen his ibm jacket no but it was at old so he's got like a nineteen eighties ibm wind breaker jacket that's awesome and it doesn't quite fit exactly right but i'm like i'm like where does you get this dude then what is this he's like i was in japan and i was like of course and so he goes i was in japan and i'm on a a train and i'm sitting next to this guy he's a older guy and he's wearing this jacket and i'm like talking to him he's great we have a great conversation and at the end of the conversation he gave me his jacket i was like what most greg guys have for thing to do strike up a great conversation with somebody to the point where they're just like i like you here's my jacket and so he's got the jacket and when i told greg i go dude you should just turn this into one of those like one of those things that exist in the world for no reason but is awesome which would be you should at next time you have an amazing conversation with somebody you have to give them the jacket and then they have to give the next person in the jacket and let's see how far the jacket goes and so i kinda wanna start this and i wanna so i bought one off etsy and i was like i'm gonna buy this jacket and i'm gonna do this the next time i have an awesome conversation i'm gonna give to him and i'm gonna say the next time you have just a lovely conversation that just leaves you lit up with somebody who just spontaneous ser not somebody you know you must give them the jacket and let's see and then when you give them the jacket i'm gonna make like a google doc be like jacket handed to japanese man on train you know with the date and let's just see how far this jacket better does you bet whole stuff otherwise the person will be like no thanks i'm good you can go it's yours you could keep it dude pick one of these other topics that some of these i sound like they might be funny and i feel like laughing what do you got okay i got a funny one if you wanna to funny i got a funny one this is some people could be like you shouldn't make fun of this but that's what this pike i'm in i'm in not a conversation amongst friends and so did you see the marissa meyer new app launch no what happened oh my god dude wow this is this is insane okay so marissa mayer who do you know her backstory who she is early at google one of the first twenty google people climbed her way up gets wealthy and then become ceo of yahoo she created the product manager like program at google which then trained a bunch of people who then went on to go work at facebook whole bunch of product people it's take this long family tree so she and she is famous she was like you know tested the shade of blue on the of the google book search button you know fifth forty two times before finding the optimal shade of blue right like you know whatever so it's supposed to be like you know high product chops goes and then becomes the ceo of yahoo she's this amazing ceo apparently but then kinda like yahoo fa her so people are kinda like was she good was she bad i don't know maybe it was hoping to turn that around anyways i haven't heard from her in a little little while so she comes out of nowhere and just post a twitter thread and it's like you ever been on a party and you and somebody says hey share that photo with me and then they don't well i'm gonna solve that problem with my new app shine and all i want you to do so so look at this app so she it's twenty twenty four she creates a photo sharing app which is like the most twenty twelve thing possible that you could do which is the last time anybody heard marissa america it's like she was frozen in time and somebody un she's somebody like t her out and she popped out and just made the same app you would make it twenty twelve when the iphone was like you know just pop in and people were doing photo sharing apps so she posts this thing and you'll see that the thread has like thousands of like you know re tweets and whatnot and the reason why is because some people are like oh this is cool and a lot of people are like why is this the ugliest app i've ever seeing that's so look the design of this absolute so just look at the pictures i want to give you a reaction and i read you some of the funny comments that i saw on this she's maybe pastor her prime in terms of knowing what's up like knowing what's cool like right yeah i think so basically the thing looks like a test app like everything is rectangular all of the colors all the buttons are too big all the colors are too too boring the font who chose for the main thing literally like it's somebody retweeted this they go okay cool but why does it look like an indian wedding invitation those model the what literally is the aladdin font it's crazy why is she why why is she do so marissa mayer is probably i bet you if she's not a billionaire i bet you she's like yeah hundreds million within that that ballpark why is she doing this this seems like way beneath her i mean it's fun to build things and i think she felt this problem of like oh it's hard to do group sharing at events you go to a party and you wanna see everybody's picture and it's not easy to do still and there was a famous app color that tried to do this way back in the day many many people have tried to do the same app and maybe it's time or maybe time to hire a designer one of the two things are true and we're gonna find out which one it is i like her i like this woman a lot i hope i hope she wins the oh i'll leave it at that oh do we do a good cut backup thing there i like that that was nice you like her too i mean she seems great i mean i don't know where i i i don't know either person but her wikipedia left a wonderful impression wanna reddit there's the thing if you are successful and famous i do put out a product and the product looks ugly it's not i my personal belief is that it's not mean to say that the app looks really ugly and i'm not the only one to say this is a lot people say this i found it very funny that this is the case that's all i'm saying i wish her well and i have nothing against her personally do not know her and she's obviously very smart more successful than me smarter than me and all those usual disclaimers alright you do one more thing well alright it's time for the thrill of the show which as you know is when we show one of our companies but before we show we thrill you with something interesting and alright so here's the interesting thing so me and nick hub we're part owners of shepard but we one of the things we've done that's been pretty cool as we do these like workshops or you know haters will call them webinars and our fans call them workshops so we do this together and i thought going in i was like okay so what we're gonna do just show up and be like you shepherd or he's like no no like let's add a bunch of value like okay he's like so let's talk about the stuff we're doing in our companies that actually works that's non obvious and like kind of was an unlock for you as a ceo or manager like your life before you did this tactic was one way and after was better and so i'm big on that i'm like great i'm gonna shine here and we get on and nick tells a story that's so good that i'm like where the hell did do you get that from that was awesome and i had to follow that and i was like oh yeah i i i do metrics of the kpis yeah just whatever next thing was so good i didn't even need to say anything else so nick comes in and he starts talking about a monkey on a desk we heard this story no okay so he tells her story and again it was so good that only recently i heard it again and i was like are they talking about nick's thing and i realized nick got this from harvard business review it is the number one or number two most sold article l carpet free was this monkey on the desk thing i'm like oh that makes so much more sense it's still all credit nick for teaching it to me but it it got me thinking oh wow i'm not the only one who likes this this thing is if it's a best it's like the second best seller in all of their their their articles then that's that's pretty good so here's here's the idea so it's a it's a rookie mistake that almost everybody makes as a manager a ceo you build a company or you're you're in charge you start to hire people and you you're in your mind you're like great i hire these people now they're gonna take care of all these things now my i'm gonna have less work because i hired these people right but of course every kind like first time manager ceo kind of learns well we all pretty much suck at del at the beginning and so what happens is you hire somebody that person comes in they're trying to do a good job and they do he has this analogy of the monkey so the monkey is like a problem so he's like an employee walks by your office and they knock knock hey boss can i come in for a second i just you know i we have this situation we got this problem hey here you're like oh shit okay let's talk about it and he's like we have this problem here's the situation this is happening what do you think we should do and you're like okay i it's not an easy answer so i'm not sure let me think about it i'll get back to you like let me let me think about it or send me the info i'll read it and then i'll get back to you and he's hey what do let this guy points out is that that sounds very reasonable but what's happened is they took a monkey that was the their problem that they're were responsible for and now you've said let me think about it i'll come back to you with an answer or let me you send me the materials i wanna read them and then i'll come up with a decision they've given you the monkey the monkeys on your desk then the next guy walks in he says hey boss you know wanted to get your opinion on this i'm thinking about doing this and you're like no i like that let me let me edit it let me let me fix that for you you you don't know what you're doing me fix that for you and and i'll i'll i'll i'll come back to you again monkeys off their plate it's on your plate and you know let's say you have five direct reports only five employees that report to you if even and all of them will usually have one monkey a week of like some unsolved problem by the end of the month you have twenty monkeys crying in your office and you're like what the hell just happened i hired all these people but somehow i have more work than i had before right because i'm am now responsible for solving a bunch of these problems and so this article basically talks about how you should handle that situation like how to actually delegate it so that at the end of the day they own that problem so it's like first thing you wanna be very clear with them who owns this problem you own this problem i don't own this problem right that means you're gonna be responsible for ultimately executing it for the results of that execution and for the final decision if you need help or input you can schedule a time with me so you can't just come in and drop this problem off and now it's my problem i gotta deal with this now it's like we will have scheduled time what we will talk about any way that i can help you with your monkey i can help you feed the monkey i can help you you know you put the monkey to bed whatever you need to do we're gonna have scheduled time you don't get to just hijack my time with whenever this problem exists right there's only rare situations where you need to break the glass and hijack my time don't do it as a default so part of it is like you only help in schedule times the second is making sure they understand that this is their problem not yours right do you trust them with this nick's point is he's basically say like one of the things people do they're very scared to do that because what if they mess up and he's like well in the short term that is painful but in the long run it's great because what you're gonna find is people will go one of two ways within the first month of doing this you're gonna either find out wow this person is really capable of solving that problem like they can take care of this monkey and more monkeys i should actually promote them i should invest in them they're they're you know they're a keeper and the other is you know sort of sink or swim thing like if they can't handle the monkey when you give get to them they're not the right person for the job and you can give them feedback one time of how you think they should handle the monkey and if they don't do the second time kinda know well this is not not the right fit and it filters them out and so over time you only have competent people who could take care of the monkeys themselves how did he tie in shepherd well he's like you know look you need you need to hire great people when you hire them it's not like like yes shepherd will help you find great people right that's what we do we're like in you know you need a bookkeeper you need an assistant you need a marketing manager you need somebody to do seo for you whatever it is that you need we'll find you the person but if you're not good at actually del them you're not gonna ultimately get what you want out of this you didn't come to us just for the hire you came to us to have your problem solved with less workload for you right to scale your business with less work for you that's actually why you come to shepherd not just a higher person and so his big thing was like if we gonna help people actually learn how to delegate then they're gonna end up hiring more people because they're gonna have successful hire after successful hire right you're gonna have one great experience and it's gonna really into the next great experience so that's kinda how we tied it in but dude i really like this monkey on the back thing i started to see it that any every time i would come you know a a employee would come in with a problem i would you know quickly differentiate between do we need to talk about this now or should we just have time when we talk about things and secondly how do i make sure that they're not just giving me the problem and my instinct is a problem solve i'm a doe and i trust myself more than trust anyone else so my instinct is just to do it myself just one time but that justice one time mentality never ends but you forever you don't catch me as a regular one on one meeting type of guy but are you i try not to have regular one on one so i think right now i probably have one two i have one with my assistant because i'm like hey what i do in my assistant which be great so i heard my assistant off she that's the plug so what i tell her to i i just created a bullshit filter i'm like anything you see that comes into my inbox or anything i say in passing that is non urgent i need you to put it all together into one dock and schedule one hour with me and we just knock them all out in that one hour of cleanup because like i hate when i have to like stop what i'm doing my big task and like just address this one little oh my eyeglasses prescription thing oh my my kid their elementary school asked for this or you know this person is asking for their k one or whatever it is like random requests this person is asking for this for a laptop or whatever it is and so i said if unless it has to be addressed right now we do them on wednesdays we gotta a clean up time and there's one doc and we just make a game it's like how many of these can we knock out in one hour i'm just gonna make decisions on the fly and it's not gonna interrupt anything else i'm doing so she helps me with that and so i've delegated to her like the entire class of things which are stuff that has to get done but is not important it's not gonna like push the ball forward on my my hopes and dreams it's just like shit that's gotta get done that's i would rather put together and knock out of one batch so i have that meeting and i have one with the cmo of my e comm business where i just we talk about how it's going those are only two that we have by the way i i i think your deal with shepherd might end up being pretty good i mean you already knew that but did you i won't even name the names because we'll we'll we'll be a shepherd pod but one of your competitors just raised money at a three hundred million dollar valuation i think it was hundreds of millions and they showed how much revenue they added in the last twelve months and it was jaw dropping jaw dropping it was it's insane i had no idea of these things could be as big as they are i think they had added do you know what i'm talking about yeah yeah all the competitor all all the companies that are were like doing this like the companies are starting now i think you're having a tough time or a much tougher time it's not really gonna work on the long run but the ones that have doing this for like four five six seven years they're benefiting from like this like work went remote right when work rent remote that was a big deal having offshore talent is just like a smart thing to do it's just like more remote that's fine it's no no extra organizational cost to you right the second thing during the zero interest rate you know period everything was about growth growth growth nobody cares about profits now it everybody cares about profits well one of the biggest cost to every business is their labor and if you can basically reduce your labor cost by even you know percentage points that all drops straight to the bottom line and so you're you're your eb goes up and your even goes up the company value goes up like that became the focus for a lot of real companies now and everything think the last thing is that i know people like me and others have start to talk more openly like it used to be and maybe still is i don't know kind of a douche thing to be like my assistant or whatever like i have an assistant like it's kind of like a thing most would brag about or talk about but a lot of people now more open like hey here's what i here's what i did here's how it's benefited me here's how here's the systems i used to set it up that if you're in a similar position maybe that'll benefit it for you and i think that gospel will started to spread it was also more fringe so like for example before covid it was like this company is all remote wow that's so crazy it's almost as crazy as like a a company service lunch that's insane they have like free washer like they'll clean your clothes he doesn't wear like deodorant yes both choice like it was it was insane and then shepherd and a couple other people actually did a really good job of kinda of repositioning it they packaged it a lot nicer because obviously up upwork has been around forever but it was still considered low status a bit where it was like oh i just used fiber and like i can't believe it actually worked whereas now companies like she you guys like like your team is your team and it doesn't matter which country they're in you know what i mean and so they've done a good job of of repositioning it to make it seem well it does not make it seem because it is the same thing but just it may feel hiring with she overseas are you racist i don't know it's just a open question just putting that out there for the for the for the masses alright enough of enough of the thrill enough for the shale alright let me tell you about something so in two thousand and seventeen this guy comes to my office i was currently running the hustle we had just gotten going we are probably only a year and a half in but we had some some some hype so people started talking to us this guy named caleb reached out to me caleb originally was my account manager at send is what we are using to send emails i get lunch of them whatever i think that he's just gonna upsell me on send turns out he was like hey man i've been working on this idea i've been working on nights and weekends on it but i'm gonna make a bed for kids who have autism down syndrome a variety of things like that because they need a special bed they need a bed that helps with some sensory issues they need a bed that has a camera that could be tracked more easily and i was like alright kayla that sounds cool do you have a kid with autism is that what inspired you and and i think he was like no i i i unmarried i don't have children and was this is this is just kind of a weird like problem to solve like yeah well i just think it's a a a good a good problem to solve i was like well i i just don't ever think you're gonna pull that off so god bless you start a newsletter nerd you you you work it's at send well about a week ago i see this guy who joins hampton and he reaches out to me he goes hey you remember me i caleb of course i remember you how are you he goes well that thing you told me that was silly covey beds it's a thing now and we've done something like sixty or seventy million dollars in revenue so far and i've bootstrap the entire thing and he was like he sent me the website so you guys you can check it out at copy beds dot com it's amazing and i go i cannot believe he pull this off and he shows me pictures he's like yeah look here i am in my garage we are assembling the piping no factory wanted to take us on so i just had like buy a bunch of piping in order to like make the original bed the mvp we we sold a bunch of it i think the beds cost five to ten grand and people's insurance pays for it and at this point he's gonna do many tens of millions in revenue this year and so i think this is just proof that a don't know if this guy actually looked up to me maybe he little he did a little bit because we had a little bit of hype and i told him it was stupid so a don't listen to me or don't listen to anyone just do the day up big it'd b this is just awesome yeah this is amazing dude okay spark smart beds for special needs the thing looks amazing i don't know why this is special means i would love to sleep something this yeah this amazing cocoon of peace and solid why would i not with like padded walls and whatnot this is amazing it's amazing and and if you go to the website it looks awesome it's like this is better than eight sleep this is better than the purple mattress this is better than all those companies i love this company and it costs i i don't i don't know the exact price i actually i'm not sure if they've even put it on there because people's insurance pays for it which is just as a whole another beast i'm like how earth do figure that out but it i think it costs five to ten thousand dollars it's quite expensive and they are selling the crap out of these and i was telling on my dude not only is this an awesome business this is like one of the few things that you can make where you can make a lot of money and i it's like actually good for the world and everything like that can you believe this guy pulled this off like would you have had the same reaction to me as i did years ago no i would've have seen the genius in it and i would have invested on the spot i would've told them you're a legend for doing this well you and i are not to say so we're a little bit different but i want to ever to bring your ideas to me not sam he's a hate i gotta accept the humor meyer you can go to sam i gotta give this guy a shout out i think it was awesome he told me a story i dude i haven't heard from you in like eight years that's so awesome i love i love that it's yeah covered by insurance i'm sure that was not simple to do that to get that done but now you have this fourteen thousand dollar bed that's yeah i i just put it in my cart for about fourteen thousand dollars what are all the features that it has so it has like a camera a camera system that i guess is good and it reminds ordering yeah like the kind of safety kind of like it's like a contained thing that has like soft you know walls and whatnot so you can't get hurt it's a bed besides that yeah it vibrate it has light that comes a camera and has lights that like dim with the sunset and come up with the with the sunrise it has camera or it has speakers in there so it can help with meditation and like certain breathing patterns it vibrate it's pretty cool it's a pretty cool bed and been totally bootstrap i honestly think somebody should make this for adults you am i wrong like should there not be a version of this for like the humor men aco who are like you know i need to optimize my sleep why not yeah i i definitely make that this could've work for for i told one of our mutual friends who was definitely on the spectrum and his immediate reply was yeah they need to make these for adults i want one i i went to rob du house and he has this nap pod in his office and it's like this thing it's like a giant helmet so you he lays down and like his body is out of it but like so lame it's like chest up is in this cocoon and i don't know if it works i don't know if it doesn't work but if there is something like that that works i would definitely pay and then in fact i feel like that company should exist if somebody making that or somebody has one of these that works please reach out to me i wanna i wanna learn about this yeah i i think that that pot is just absolutely ridiculous feel a blanket and a couch will suffice but what the fuck do i know clearly i'm wrong it copy good job where do we go from here maybe we wrap up maybe that's the pod alright that's the pod i feel like i could rule word i know i could be what i want to put at all in it like a days off on a road travel never looking back