#22 - Cloud Kitchens, Kava Bars & Religious Products

okay million dollar brainstorm we're back you've been in hawaii to tell us about that if you guys google lobby conference you'll see it a lot of people write about it as if it's a douche event right which is it definitely checks the boxes from the outside of being that okay let's douche you about it it's expensive and it's in hawaii it's much of tech people i don't think that's douche cheap but it definitely checks many people's boxes and it's like exclusive right like think it's like invite only a hundred people yeah a small number it's like an invite only thing so it definitely checks all the boxes to fit that stereotype it's called lobby conference so how did you can invite it one of my investors nora narendra you referred me okay so it's this you google have to learn about but it's this event hosted by david horn one of the partners at august capital of vc a hundred and fifty or two hundred people invite only they've done it for thirteen years now and the guys who were there on the first year many of them are still there and it's like internet og like tony hs founder of zappos was there kevin rose kevin rose ding i had dinner and hung out most the time with tim west founder pandora yep like all these guys who were like maybe my age now but are in their forties right who were still trying to have a hit and have now had some hits it was awesome it was great two takeaways yeah number one gen z totally they're fucked okay why we talked about like we there was this one hair i don't think there's no there was like we're we had these like little meetups ups about like and we would talk about interesting things gen i didn't realize it they're having very little sex they're doing a lot of drugs but they're not drinking and a lot of them have depression in med gen z is like twenty one and a younger right now maybe four twenty four twenty four and younger yeah suicide rate's high the depression rate is like ash actual a lot of who was talking about this who was like the just one woman who runs like a research firm from gen so it was very much like well here's what the cool kids think right like i realized that at that time i'm like an old guy who's like well how do they use yeah exactly old people talking about young people yeah never fails funny i like i was like the youngest guy there people had gen z children yeah and they were talking about it right right okay fair enough i said that was one takeaway away what's the second the second thing there was tons of like rich baller there like really wealthy and a lot of them seem just horribly like down depressed and not like that if you're young or if you're rich you're depressed that's what i'm learning like and this is something that's kinda like i can't believe i'm saying this because everyone who's young here this and no one believes it which is that money will not make you as happy as you think it will right i saw this hand very clearly what made you say so they're at this conference and they were just kind of rec or what what made you feel this or they were sharing well look i'm not feeling great first of all yes so a lot of people there was this one gathering it was like a bunch of small sessions that people would complain stuff like i say here's what i'm struggling with and you think that these people who have it all figured out they definitely don't right people brought their families and you see like the interactions that people have have with their husband's or wives of kids and it's like this guy on the surface appears like this baller but he just has he's going through the normal bullshit that every family matt is going through right right right yeah i have a i a friend who's i don't know how wealthy he's close to a billionaire and he basically he was talking about this how he was feeling this way he's like the problem is no one wants to hear about an unhappy billionaire so he's like you will get zero listeners to that like talk he's like so you end up just sort of bottling it up and going on your way what you're saying and what happened this past weekend and i have a few friends that just sold your friends sue just sold big companies and i was with one of them and we went to the atm because he was like we're and have like a salad where he like printed out his receipt yeah two hundred million dollars on the atm receipt wild while about and then we went and had dinner her at like a whole foods like barely seven dollar yeah like we went to a grocery store i think and just ate on the patio and he was stressed out he was like what am gonna do with this i was like dude when are people gonna like chill and see there's a jim carrey quote where he goes i wish everybody could be rich and famous so they would know that that's not the answer yeah but it's depressing this podcast is like all about building successful businesses called million dollar everything feel like half the conversations are like yeah money's not the thing i think we need to reiterate that which is that it's not it's just like if you're training for an event or training for weight lifting you are no different from a hundred and fifty pounds to three hundred pounds in terms of like bench press right it's just the act of pursuing that is yeah the active pursuing is is fulfilling in itself and the other thing is when you have money you have freedom and but you don't need you need less money you need less than anything you think but that freedom is very powerful okay so let's do it ideas what do we got we promised the people some ideas talking about different trends talking about different ideas that we find interesting you wanna go first to me you okay cool alright i have one have you heard of made bathrooms no okay may are these things called made renovation alright so i saw this ad on facebook and basically it was like a before and after and before after is in my opinion the best sales pitch i've ever seen always right if you split screen on the left it's like this is you before on the right this is you after and so the left and right and this one were left was like a normal ordinary kinda crappy looking bathroom and on the right was like this really slick looking bathroom and it basically said we will come renovate your bathroom for x dollars and it'll look exactly like this i was like this is interesting like they're i've never seen somebody advertise a bathroom innovation on facebook i clicked it and basically what this company does is they have three stock designs and they're all look great and so there's like a super modern one there's kind of an old school of victorian looking one but again a clean there's like another one that's like what's the company called made bath made yeah and so all you do is you say yeah i want that bathroom like you don't have to hire a contractor go through ideas with them figure out what you want for the sink versus the toilet versus the walls it's like no this is the bathroom do you want like a senior your silicon valley thing or like a i don't think that they're super silicon valley sent they are available here or so but i this like a new startup like it's it is a startup yes it is a startup so it's it's a direct to consumer turnkey renovation and so most people who do home renovations want kitchens and bathrooms clearly they're starting with bathrooms will probably expand the kitchens the second thing they're taking all the thought out of it i love that this is a beautiful bathroom do you want this one this one or this one we have three models and then i thought wow because they only have three models they're probably getting phenomenal prices you know economies of scale and buying the the materials they need to do this they're training contractors to like deliver the exact bathroom and so they're probably training staff that's like just has to learn this one thing and for the buyer they're taking all the complexity of this kind of tangled project like oh do i wanna do a home like choice elimination of choice okay yeah that i thought good it should work for haircuts men haircuts like barber yeah when i go to the barber i wanna choose like i'm at subway be like here's the fourteen i'll take the number twelve yeah large because everyone gets this eighty percent of people get same shit they say short on the size a little bit off the top right exactly okay yeah i don't even know why they asked me i'm like just look at it just make shorter of the so what else could that work for where like you eliminate choices i think interior design and renovation is like a great idea yeah it's just so complicated i think travel is another one so turnkey vacations so if you knew not just the fly at the hotel that whatever people do this but like flight hotel and activities bundle it up give you a price and be like okay you've heard that the bahamas is great here's bahamas with if you wanna just hit the buy button and just email people every week being like here's ar buy button here's you wanna go to venice here's the buy button and i think eliminating the choice and the planning wired set up a vacation i think that's a cool concept i'm gonna think about that for a little while of what to start that who where you eliminate choice i mean i look it goes both ways like the more products the company launches the more money they make typically but also a lot of times when you just sell one or two or three things it makes life better and you can you can deliver on that service in a way that you can't if you have this like larger variety of choice and custom ability and so it won't work for everything but if it does work for one thing that i think it'll work for something like bathrooms and kitchens that's a such a high ticket price thing that that could be a really big business so i'm excited to that guys okay something we covered on trends and i experienced this weekend because people were talking about it ka bars or yeah what is ka i've heard done it i lived in australia a little while fiji cheese is like australia's mexico so it's like we're like it's like the caribbean like yeah of course like so i with the fiji for two weeks and we hung out and we drink ka it's like a a root it tastes like dirt and you mix it with water and we would just sit around a circle with the folks who lived in the fiji and we would drink it and it gives you a mile high effect if it kinda felt a little bit like weed yep where you're like chill and people loved it immediately when i went home from fiji i wanted to buy some more and it was really hard to buy it and but what's the experience you said taste a little bit like dirt it tastes bad it's a drink and thing you sit around okay so it's like hook in a way or so are you passing it like hook but it definitely gives you a small high it gives you a small it's just like smoking weed with your friends so on on a scale of like i don't know is it like a cigarette is it less than weed is it like moly less than weed less than moly more than a cigarette less than alcohol okay gotcha thank you okay we discover that in trends that's i think that's our i don't think that's gonna be huge but it's definitely like a a niche popular thing that you can make a business out of but hall eugenics man i met this guy who at that lobby he was like i just got thirty days in amazon doing ayahuasca right there's this idea that whatever is popular among elite silicon valley people fifteen years from now will be mainstream street right because they're like the rich nerds who like have a time to like try to do this experimentation i've never done a hall carcinogenic right meaning neither i'm super into it though like the idea of it i wanna explore it what stops you from doing it because you're super into i'm not that into it so it makes sense that i haven't done it you're super into it why haven't you tried because i don't know who to trust but even your buddy does it right yeah but you weird my name i and i and i tell him i don't know if i trust you because you're extreme okay so like i if i could find like a normal person who could be like yeah this one's is looks like if you could go into a clinic and you're like great under supervision in this cool environment if it looked like a spa yeah and so i you want that yeah i would love that and i went to a session where i was i met with a guy who was going to take me through the process and i got into an argument with him because he was talking to me about i was like ask someone somebody to get her work and he like was a former capitalist but then he was talking about how capitalism was horrible and i was like well that that doesn't so like why are you charging me and so anyway we got a fight over like values and so kicked me out of the group okay but i was almost on the verge of trying it so i'm really interested in we discovered c or we talked about c and france i think the ketamine crazy interesting right i think these things are gonna be much bigger and there's a related trend of this like ken eu eugenics have heard of this it's a basically there's a trend of non alcoholic oh yeah so they're non alcoholic drinks and what they are is i think ken forks has like some i don't know what chemicals they put in but it's supposed to give you some kind of buzz without being alcohol yeah we cover the non alcoholic stuff as well so non alcoholic beverages i've drank non alcoholic beverages now for about eight years i drink non alcoholic beer regularly i like it like what like could ginger beer type of what abdul it was for the longest time has been the only one but over the past three years he has introduced some japanese brands have come about a little more popular in japan so the japanese brands have come to america right there's been a lot of new variety and that's a growing trend that we actually have already written a report on not alcoholic beverages and interestingly gen z is drinking significantly less than millennials and yeah exactly i think i've seen that trend firsthand and then when i saw you guys read about that it made a lot of sense to me but he the ceo of he said that the fastest growing category is they call it zero point zero it that's the name of the brand yeah is these zero point zero beers non alcoholic beer non alcoholic beer but they even have some that are non alcohol and no calorie and no drink yeah you just all alright i got another one alright so what if i told you that i could give you some ip ip intellectual property like star wars pokemon hello kitty whatever i could give you globally famous ip billions of people recognize this ip and i give it to you for free and i can let you build a business around this ip at no charge would that be something you're interested in yeah okay religion so i sorta had this realization the other day wanted to buy a gift for my niece and i was like what did i used to like when i was a little i loved where's walter book give and i was like where's i just went down the rabbit hole of like who the hell made that what is this how is this so popular blah blah sort of thought what's the modern day where's though could somebody create a new where's notebook book right so same premise just finding pictures in a book because kids love books but reading is tough right so this picture book is it actually pretty cool because it's active you don't just like flip to the page think owns wall though that probably like so i i read with it i forgot his name but yeah he you know whenever our publisher owns it like it and they crushed it and i was like what if you made the new wears as i was like well part of the magic was that wall that was this character that just worked and i was like what character could you use and i was like what if you did this with religion because the other thing my sister always was want is to introduce culture to her kids in a way that they like that this playful that's fun that's interesting and so i was like my family is like hindi right so they have like hindu is like hundred different gods oh this would be cool you basically have this page with a bunch of different little you know drawings story you're trying to find yeah you're trying to find han on and you're trying to find this god you're trying to anyone else can anyone else anybody can use god's images likeness and names because nobody owns the religious ip hence my starter of what if you could use globally famous ip for free for profits so i believe that there's a set of businesses the world's the one is just a goofy version of this but the better version the version i've thought about starting is to do calm but for religion i don't know if we already talked about this but lights daily prayer daily sermon daily bible passage daily whatever these apps are quite popular and so if you use the calm model of audio premium and freemium audio and every day you could have five minutes of faith where you would just listen to prayer or a sermon so i think this could be really big this i was very close to going and starting this one but it's not a founder fit for me like i'm i don't don't even believe in religion so if somebody out there wants to do this i will help you do this i've i put a lot of thought into how you would do this how you would grow it but i think religion generally as a free source of popular ip is like a untapped so opportunity that's awesome two comments there's the set of google ex google people they either i think they emailed me after our podcast who were christians and they created like a christian meditation app have you heard about this a halo or something or someone messaged me after our podcast and they told me the numbers and it was astronomical yeah i've seen i've seen their numbers they're are really good it validates this idea they're doing it different for christians else can do for catholics but is it just a christian meditation thing it's exactly what i just described it's a daily christian meditation which is basically like a prayer and you hit the a man button when you're done and gets i could share it people love sharing really just shit on facebook anyways so it grows some or somewhat organically through that so when i think of like business ideas i like to think of from a distribution first yes so how do you get users the advertising rates on christian and without judgment but let's just say conservative websites stupidly low right right engagement is stupidly high right there is like mainstream brands don't wanna associate with some of these super popular concern yeah and the people who typically because i've bought ads on like religious websites and right political websites where do you even go to do that just go direct or there's like a ad network for that direct yeah you could do direct but like so like b bar yeah they're marketing i sent them to everyone's emails to understand how what they're doing yeah b bar has the most aggressive like they'll let people buy their or their email list right they're the most aggressive and the most effective like they they sent one email to me that said like from the desk of nancy pelosi and it was like a letter written about and it said like we're gonna come for your guns so you better donate now or like whatever yeah i was like though this is gonna kill it so anyway you can get distribution there oh yeah i think i think that there's a lot of undervalued distribution but a lot of like the young techie who build the stuff are typically on the opposite end of that so they don't even think about that right but it's there yeah i like that i think traditional ad buys that's a smarter way to add by i think that works because again you're charging on the other side through people who pay that seventy nine dollars a year subscription the other thing is i think through churches you could get distribution so you give the church the ability to make their own group in this thing and and let them distribute it and then it's like hey for the people who are not coming to church on sundays or who want it monday through saturday for here's a way they can engage and the market size for this is like two hundred million people yeah like only in america and only the christian one let alone the other religious right exactly so i would actually start with islam for this because there's there's a couple other like specific app features there's like four billion islamic world or muslims world the type of people who start these companies will start with christianity so just start on the other side and with like a super popular religion is kinda cool it is you have more characters but i think that yeah i don't i don't know for some reason i don't feel like that's a starting point but maybe although one is like mormons like how do you go for the most devout even if it's a smaller number of people but like very active mormon is though that's the fast because growing religion in the world yeah i know but it looks like a small base but yeah but that could be good one to attach yourself to exactly so anyway it's religion okay what else it's not really an idea but it's something to talk about so ghost kitchens or cloud kitchens are you familiar yeah door dash i just saw a photo someone drove by place palo alto and door had just opened up a kitchen yeah so for those who don't know a ghost kitchen or our cloud kitchen is basically a restaurant that doesn't have the sort of brick and mortar storefront where you can come and sit down and get a meal you can't go there in order it only exists to make food that gets delivered on uber eats post maids door dash and all these delivery apps that are out there now and travis ka raised well i don't know if he raised it he probably used his own money but he allocated something like five hundred million dollars to creating ghost kitchens or services for ghost cases so the founder of uber was like hey what's the next big thing and he was like these cloud kitchens and so he his new company is all about he's basically going into a city he's buying up this like real estate that nobody wants but they're very centrally located and kinda useless today but what he's doing is converting it into kitchens and letting sort of food entrepreneurs come in make food create these digital restaurant brands that only are optimize for delivery so awesome you would do things differently right so like you would wanna make food that is you know you'd think delivery first like you french fries yeah exactly you'd you'd make food that is gonna travel well you'd package it you'd put a lot of more money into packaging because you're not spending money another and you don't need to buy all the furniture for a restaurant and you can make money by partnering with delivery companies to say hey you should actually pay us to be on your network because we bring this awesome set of delivery optimized food to you so in fact you should be paying us per order to be on your network are there any we are great supply for your network so you know who i originally saw was doing this was like a chinese restaurant owned by a family and they were clearly just like hustle and they are like well let's offer like hot dogs or like i could tell because it was like the same there was just a bunch of ways that i'm like holy crap the same thing they just is like these are it's a chinese family and they're making mexican food so anyway i saw them doing that but what i'm curious about is is there one brand that is like well like a there isn't today yeah there will be there will be exactly so it's still in that early phase where all the fundamentals are there so what's changed these delivery apps have spent i don't know probably upwards of a billion dollars paying to get installed on a bunch of people's phones and they're training people that hey don't go out to restaurants order in and because ordering in is now super convenient really easy to do on your phone and so anyways they're training people and they're getting installed that's your distribution they need restaurants that are gonna plug into their networks because they wanna offer their customers better food and so you have a good value proposition for them you say hey wouldn't it be great if you had a central pickup point where you could pick up from all these different providers and we're centrally located in the city you could provide really fast delivery what if we optimize our packaging in our foods that's traveled really well wouldn't we be a good partner to work with over you know a restaurant who's doing delivery as like a second thing or a side thing the next thing you do is you could test different concepts really quickly so you could see should i just make a hotdog dog only brand or a mac and cheese only restaurant and like you try the brand and if nobody's ordering from it you just take it down and you just do a new quiz in the next day i had hot dog stand and what i did was i was like i don't know what people want so i would have an idea going by ingredients for only one day right exactly and so and a lot of people who are great at making food are really bad at running business and so they don't they're not great at picking the right location for a restaurant running the operations managing the cash flow and all the stuff a lot of them flock of to food trucks for this reason because it's is like a simpler kind of business in a box i think this is even simpler yeah add way more lucrative way more lucrative because you can be nationwide exactly concept that works in one city you wanna take to other cities because someone who owns these cloud kitchens will say great you wanna expand i already have infrastructure in twelve different cities just either you staff up or franchise your concept to other people i'm incredibly interested in this if betty anyone is actually good pursuing this i would like to know about it so there's a few people pursuing it that we know of but i bet that there's a lot more and i i bet there's other angles to this that i'm not thinking about so if anybody's really interested in this i've reach out because we pursuing it so travis is like they're kind of the main one that i know that's doing this the fan and it's obvious if that i if he is into this it's like right and he saw the uber eats numbers early on i was like oh shit it's gonna be really big business and so and i just saw an interview with till for ti you know till too and he was saying his restaurants are hurting a little bit because of the how big delivery is exactly and i like the convenience he was like i was shocked people actually are ordering because he owns morton steak steakhouse goes was people aren't coming into our restaurants as much but we're still doing really well because they're buying it and bringing it home right so i i actually ran a restaurant like this back in the day this is my first starter right sushi restaurant and we got famous because we were the restaurant without a restaurant where we were delivery only but this was before uber eats before post they didn't exist so we were trying to get people to come to our website to order and that was just very hard whereas every night me or my wife opens up post pretty much and we kinda scroll through and say like do you wanna order or should we cook something and so if our sushi restaurant had been on there we would have been getting free customers what do you think is the best okay so what food is good delivered sushi is actually pretty good delivered because she's meant to be served room temperature it's also packaged in a very like tight wrap so it doesn't like sort of get loose and messy and stuff like that but anything potato base is not have you i had didn't notice i know someone who worked at uber eats and they had a phrase called keep eye and the fry and they had a whole team dedicated to mcdonald's for of french fries so the the main one is obviously pizza right so pizza is the most delivered food people love pizza so you really wanna work backwards from that like what do people order the most and so the question is like the domino's pizza hut of today like of tomorrow i bet we'll get started here either those brands will start delivering and and make this a big part of their business or somebody will create a new pizza brand optimized for this maybe they don't sell full pie maybe it's half or i don't know you'd have to think through what would it what should pizza be you'd have to think back from scratch but i think this is just pizza is the biggest delivery i i'm gonna post this in the group i think it's actually bigger than i ever would imagine we recently wrote about those if if you invested a dollar and domino's ipo versus google's ipo you would have made like five times saw that chart you posted that chart and it was like i domino's is the is the line that's up into the right google facebook at right just because they were valued really high right off the bat or higher do you know what's causing that why is domino's stock been going up so much are they just they're crossing it on marketing and they do they are quite innovative for the space like they do like little cute things that is they're like we're testing this new mobile oven it so it's gonna show up even hotter right what who knows if that works but it makes you wanna buy it yeah they're pretty forward thinking yeah i love it i had the app and their app is phenomenal it's yeah so easy to order the tracker is amazing yeah but it is easy and it's coming you know five minutes from now here it just left the store it's gonna be at your door in seven minutes yeah they're great so this is interesting to me i'm incredibly interested in this it sounds and this sounds kinda like a fun thing you and i both owned food businesses right i found that to be almost more rewarding than traditional internet things i found it to be way harder than everything ever done i don't about rewarding but have made the least money of anything ever done i learned the most but it was also the hardest yep and i also feel like when we're in this tech bubble is very easy to like lose touch with like reality and how most people's job works how the sausage gets made all that stuff and there's like a different level of respect appreciation and like understanding because you know working in service industry for it i have question for so do you use any of these book summary apps or anything like i was thinking about that today what we thinking about i think those are stupid i can tell me why what have of link right so like that's cool i think they're cool companies they'll do really well what's stupid you don't like it as a user i'm not like that artistic of a guy but sometimes i think like you gotta read it to understand like the the new like you gotta like really read the thing to get it but the efficiency part of me is like it's kinda cool right so i'm i have mixed feelings on it but i do think i would invest my time into or money into something like that because i think it can work yeah because i'm thinking about doing this for front are reading more because ever since our company got acquired there's these hours of the night that used to be like crime mode that i'm like well i don't really need to put that into my job i'll put that into this podcast i'll put that into like reading and learning and things like that so i'm reading these books that i'm like if i could summarize this for people would that be useful and so the answer is definitely yes there's something kinda like off about it like why did you say it's stupid like how do i make it less stupid well i think there's a few things the first thing is so otis chandler the founder of good reed spoke to our event yep cool company really cool company i think it's actually bigger than they sold for a hundred million dollars i think it's actually way bigger than amazon yeah yeah and then book bob you know book bob no they advertise with us and they spent a lot of money with us and the results are really great and what they did done is it's a huge company now or it's a start up it's like basically an email for people who like kindle books and they set out some free ones some paid ones and they're just an ag cool stuff and then some publishers will pay money to get their free book like when a new release can happen so they get free for like a i yeah just to get the get it a bunch of ratings the book space i think that growing like crazy anything booked related right is i would put my name on for sure or or wanna be part of right but that's one of the things we talked about with the whole gen z thing was that they're reading more than ever but it does feel weird i myself whenever i read books particular i've always wanna look up the characters significantly more and you told me about with what you're doing with lab you were trying to do the same thing where you wanted to create communities around tv shows mh have found myself wanting to do that for books i've not found it solution for that right right right you read what you read like you read a lot of biographies right i read a ton of biographies yeah do you read anything else or yeah i'd like to read fiction like cloud american classics okay catcher the rye eye things like that i don't know what i'm gonna do but i'm gonna do something here because i'm reading these books and i'm like oh good way for me to even just digest this is to try to like dis steal it down into the most interesting bits and be able to explain it like if i can teach it that means i've learned it and so i'm gonna do that and gonna experiment and i'm gonna see if i can make something that i would want if i was the reader like i to make it or break it those the model that you choose because there's like the affiliate model but you're gonna be earning four percent on a eight dollar thing that's silly oh i'm not even thinking about the business right now i just wanna put put the content out there and see if people like here's his guy named nat and i came across his blog he's always popping up my twitter feed and he just started doing what you did where he summarized books and then he just said you could buy all my summaries for a hundred dollars and i think he's selling a ton of them okay thanks i'll check that out yeah there's something to this i don't know what it is okay that's like a half baked idea but i'm gonna do something there do you have anything else that you've been yeah that's interesting oh no about follow ups on follow ups yes okay so the last time we talked about shopify yes i got a lot of criticism people said the reason why wordpress is while you can build a beam businesses around wordpress and software stuff around wordpress is because wordpress makes up thirty five percent of the internet yeah they told me in the i multiple people side this they go shopify only makes up two percent of the e com like store market and woo commerce is actually significant way bigger which is crazy which crazy to me one hundred percent crazy yeah what is that so i got a lot of criticism for that but i know that's what the numbers say but that doesn't sit right yeah something seems off about that the second thing is agencies we talked about agency so friend end of mine who has a fifty million dollar a year agency holler he that agency creative agency creative agency okay which sounds like a miserable thing to do i think that sounds like a horrible company he reached out he said yeah he wants to come and fill us in on all the on the economics and what do you wanna know so is it so here's why agencies are interesting me one i think they're easy to start like it's like a straightforward thing so someone needs a service and you say okay i can here's my portfolio i've been able to solve for this and they say okay we'll give you a shot we'll pay you money and then you just go out and find talented people who can execute on the work super straightforward it's actually interesting because if you start an agency you actually will discover the there's way like i know a guy who has an agency that does fifty million dollars in revenue it's quite profitable twenty million in profit and with all the profit he invest and cool things that he's is discovered with the agency that's this guy or there's a different a different guy that guy who i'm talking about who invest of it that's called meta his name called tiny capital oh yeah you talked about that but i'm talking about brendan my friend brennan who has he sold his company to an agency where he's now a partner and it's called mechanism okay it's a three hundred person agency and it seems hard it seems really hard but i think thought we'll get him on we'll check it out we'll see because it's like there's like a few things up everyone starts when the first getting going the first thing is like they're like how do we create like roommate batch thing right everyone has that idea and i've done it to do list yeah to do this and then like college invoicing how do we sell our products to college kids like like like okay like all this is like and it's like a social media agency right so but some ideas yeah yeah so i wanna hear more about those agency stuff the other thing that came to mind for me with dogs was i was like okay given that forty four percent of people on a dog what problem am i having as a dog owner maybe somebody could solve them it's not a business i would wanna start but a product i wanna buy is i think my dog for a walk here in the city city's filthy dog comes back in my wife demands that we wash the dogs paul what are gonna socks i don't know it could be anything could be sock commit a little jacuzzi that i put her feet in into like wash feet real quick it's obviously sucks is yeah it's gotta be some kind of easy thing because i'm so sick of this like mini bath i have to give my dog twice a day what happens when you google dog socks i haven't google dog sucks i don't know i would like to see what is on top yeah and i just want something that's like i don't wanna put shoes on my dog so like yeah maybe more like socks or like even just like a really thin like you know transparent little plastic thing that i could put on her feet just hilarious tear away when we're done i don't know i need something because i'm sick could wash deals so you just interviewed the guy start bark box yeah that's coming out that's a couple weeks yeah okay are there any stats that blew you away doing two hundred fifty million in revenue shit really for here i believe they're properly yeah they raised fifty fifty something million bucks and total lifetime and they've been doing this for a while so i think they're probably doing well probably i think at that stage is more of a choice it's like do we have good ideas to go invest in or do we wanna opt a bunch of profits well they own like a bunch of stuff they do a bunch of different things yes they do they they do these subscription boxes and they do one off selling stuff i mean they they have a bunch of little yeah they're doing a bunch of things the other part i really liked from and story was they kind of invented the dog influencer on instagram trend so he was like you know it's kind of unclear but it was definitely early with follow one of those was thing yeah i follow a bunch of cute dogs that like are like my dog my wife cried day when one of her dog influencers yeah i've had literally the same experience that's crazy and so they kinda they basically started promoting all those dogs they were like hey you're cute dog we will promote you and in turn you promote our product and they started this like affiliate thing early on and and it just became great content that sounds like the greatest company to work at to be able to do that all day that sounds awesome yeah i feel like a pet lover they're hiring so sorry anyway i we'll see like i was alright we should wrap up anything you wanna leave people with no okay on that note we're done so yeah