#210 - How Celebrities Have Made Billions off Their Names

you've been in the market for twenty one years and you look at that account and you get to see it going up you're gonna like realize the value of investing and that that's you know like a true path to wealth yeah i feel like i could rule the world i know i could be what i want to put my all in it like a days off on a road less travel never looking back alright we're live what's going on how a stuff nice fancy pants background yeah i'm in a mechanism it's a fancy it's a fancy pants office you know what mechanism is i've heard of it that's the agency guy who's a friend of yours i kinda known him a little bit now yeah they have an agency maybe a two hundred person agency and they've got as you do with agencies you've got very fancy offices in soho in new york and right no one is here and i'm in the fancy office here right now alright good stuff yeah you missed steph she was great as always so she had a bunch of ideas it's like i know it's funny like we've had bra you be kind of like our our version of of jamie like joe and jamie we've gotta bra you we now have dan and you get a sense because at the end of every episode we go oh dan how was it hey bra you had to do and and i feel like the they they both like really keyed in on the same thing which i don't know if listeners care in the same way but like the more random tangent we will go on the kind of like they kinda love it but they kinda hate it at the same time whereas when steph comes on it's like here are five ideas we're gonna do idea one then two then three then four then five what a jam packed episode of ideas and it's like you know mean and her don't have the same chemistry i mean you have of like just being able to go on random tangent are just kind of bullshit a little bit and so it's more packed with info but it's less packed with d tours and i don't know if that's good or bad but it's packed with info so i think i think definitely dan liked it i think a lot of people will like it but it's interesting to be how how that goes yeah and i've also noticed that a lot of the things that i like the things that i if i think it's gonna be good i think it tends not to be good and if i think it's gonna be bad be bad that's what i've noticed with content but the reason i wasn't here is so let me tell you this funny story about twitter so four months ago three months ago i tweeted out that i wanted to go drive race car so one of my two thousand twenty one's re resolution was i wanted to do more adventurous stuff i wanna take a sniper class lesson i wanted to go hunting yeah i wanted to go hunting and kill what i've eaten which i've never done before i wanted to do a cross country trip i did it and i wanted to go how to do a race cars and so i tweeted out i went to go to a driving class this professional nascar driver named parker holler at me on twitter and so me and jack butcher who's a a buddy of ours and a buddy of mind we drove up here out to the country two hours has had of new york to connecticut and we took this class it was twenty five hundred dollars it was at this place called skip barber skip barber driving rate driving class we met the owner of the class this is a business that that's a driving school it does like fifteen million in revenue crazy interesting kind of a cool it it it was it an x cop owns it like a like a new york cop like and this is like his was his he's like just try it because i'm i don't work as comedy more it turns into a thriving business he told his goals to hit to a hundred million in revenue in the next five years off this one track or like he has many of these so here's what they do so it's called skip barber racing it's like a famous brand it's from the sixties he bought it out of bankruptcy i imagine he paid like low hundreds of thousands of dollars he bought the brand name it's basically a website where they get leads so skip barber if you're into cars it's like a famous racing school he owns the website and so people go and submit leads at where they wanna go and they go and find like tracks throughout the country and they rent like twenty days at the track and they show up with their tractor trailer with like twenty mustang that you can that they drive and then it's like a traveling circus they go from place to place to place to place so it's pretty interesting so what'd you drive it's by the way i know nothing about car so you're gonna say something out i'm good oh no even gonna know it looks like a mustang but it it's like it's a race car so there's no seats you're locked in you wear a helmet you're locked in what do you mean seats there's only a driving seat like at the inside it's like a it's it is a it's a race car there's a roll bar there's no like ac or radio or anything like that but it looks like a mustang from the outside anyway that's where it was crazy fascinating business that's pretty cool while you were saying that you said something about he used to be a cop and we had talked about the retired the mafia tours in new york business going on it a great idea and so if you don't if you didn't hear that episode it was basically retired cop in new york takes you on a walking tour of new york city to the different like areas where the mafia families live it kinda tells you stories that it's like we all like crime tv shows or whatever and and this is like basically crime tv walking tour and so you get to hear all these stories yes you're going on it that's cool and we had said he he had done over a million dollars in sales on his airbnb experience of doing this which is pretty freaking awesome so this thing you're talking about though i think there could be a really cool version of that that somebody makes which is basically a cops and robbers like a cup chase a car chase basically so they could just have a a a driver who knows what they're doing as the kinda like main driver and then you get to be in a cop car like it we do they just take some junk cop car and you get to drive that thing you get to like be talking on the little radio try to get their license plate and it's basically like a you know controlled simulation of a card a cop chase like a actual cop chase you go you get them you spin them out then you get out of the car and you get like you arrest them as the end of it and i feel like that would just be a super fun and be a lot of people would pay for that and the video of it i yeah so we pay i paid twenty five hundred dollars i think i paid an additional three hundred dollars for a video for the of course yeah man it was awesome it's fun it's fun to do this stuff to to get out of our comfort zone and do exciting stuff so that's where i was nice okay i love that alright let's do let's do my ideas i have an idea that's kind of related to this so i was watching dana white who's the president of the u and he was doing this like youtube video and he's like boys no not that one there was this is one that he was just goes check out how sick my hotel room is right now in houston did do you see this yep and he had go you know what i go ahead and describe it and i'll tell you the if i remember correctly he had a movie theater in his hotel room i think he had a full or no half size basketball court yep that we painted like the rockets basketball court with a official score board on the on the on the wall and stuff and what else did he have he had a bunch of so he had that he had like a full gym like so you know like hotels have a gym his hotel room at gym we just got of amazing and then he's got like whatever cool bed bathroom full steam room but the thing i thought was interesting he goes check this out and he grabs this huge rifle off the wall i was like a rifle a shotgun sitting next to each other and he was like this cool it's like a virtual shooting range yeah and then he like and you pan they kind of handover they went it real quick so i couldn't even really see what it was but in my head i just immediately thought of you've seen these like golf driving ranges that are basically it's a green screen and then you swing a real club and you hit a real ball into the green screen and like simulate where it would have landed if you were on a real golf course and those are like semi popular so he's got this rifle off the wall and i started thinking oh that's kinda cool basically if you've ever held a real gun it feels totally different than like you know the duck hunt gun or like an arcade gun like a real gun has like weight to it has like a recoil if you fire the thing so i thinking somebody could probably build a high end version of this niche business which is basically virtual shooting ranges so you have a either a screen like a green screen or like a plasma like a big flat train tv and then you give them like a what feels like a real gun but it's like a digitally enabled thing so you don't have to have bullets and go outside do all that stuff i feel like somebody could build a a pretty unique business doing that providing that either to bars or even for at home stuff or corporate events that's a fantastic idea have you ever been to a indoor shooting range indoor shooting oh like where the target's there and you have the ear mu on or whatever yeah got it okay it's miserable so only outdoors so like the outdoor shooting ranges are fun indoor shooting range miserable the it has lights like a hospital and it is so loud right if you ever been next to like an ar fifteen or something i'm like you know like a huge gun when it shoots it rattle your neighbor so you're sitting right next to someone and it it's not just loud but it shakes me and right a miserable unsafe horrible experience i would way rather do something fun like this over that yeah so and i feel like because it's digital you can do fun stuff right so when i went to go shoot on for the first time i'm not into that i'm my brother my brother law's is he you know we went and it's like you're outside it was kinda cold you're shooting these like paper targets they don't move you have to stand still every five minutes have to stop reload the fucking gun takes time like those take a lot of breaks in between the action the action is fun but like there's a lot of other stuff going on it was it was uncomfortable and and i get that like you know real man shit not supposed to be comfortable but guess what people like comfort so so i think what you could do instead is you basically make a soup up version of the deer hunter game where you get the digital gun but it feels like the weight of a real rock rifle or a real shotgun and then you have like a digital scenario right you wanted to do a sniper class or i don't even know what you said like a psycho path but like you probably want to like simulate actually like snip someone in that like situate in some situation like you can always see part of their head they're really far away or whatever so you could do that instead of just a paper target so i think this could be a good idea i'm sure something like this exists but it's all about turning it into a business in a box or a traveling circus like you said and like coming up with a model that that product sizes this better i think it's great idea and i would love to i would love to a attend alright let's do another one you can you pick either one for one for mine this is a little bit less of an idea but more of an experience that i had so last week i went down to nashville i had a an issue a few weeks ago where i had a car problem i had to leave my car at the dealer in nashville i went to go pick it up and i started shooting the shit with the salesperson they sold he told me this is this is a mercedes benz music city dealership that's what it's called they told me that they sold two hundred cars in june is that does that bog your mind i never really thought about how many cars that is that's twenty million dollars in car sales right in one month that's crazy to me and so i went and looked at what the figures were for what how many cars are sold june to january because i would think january or february would be a slow month it's mostly pretty steady it's like one point six million on a high month and one point two million on a low low month it's not crazy different so if you assume that the average sale price was a hundred thousand dollars and then you assume that they did twenty million dollars for six of the months and fifteen million dollars for the other six of of six months that's two hundred and ten million dollars in one location and then i i was talking with the guys who ran the the company who ran the dealership they told me that they could expect to make ten to fifteen percent profit on that does that kinda bug your mind that one location can do that much in sales and was this like did you feel like it was like an outlier location a killer killer real estate or something like that it's a mercedes dealer in nashville and there's three in the city so did i think that that's an outlier in one sense yes because they're selling you know expensive cars so like it's not like a hyundai where you're selling twenty thousand dollar cars but it's an and it's also in nashville there's probably ten to twenty cities in america that are of equal booming as nashville so outlier it in one sense yes but not crazy outlier and so i got interested in this and so there's this amazing website called open secrets have you heard of that i've i've heard of it i've never gone to what do you you actually go to it it's like weeks or something i go to it all the time and here's why so if you go to it you can go it's called open secrets maybe open secrets dot org and so i don't know if it's legal or if it's customary but if you are a senator if you're in the house of representatives if you're in a certain type of office in america they typically disclose their income taxes and also what their net worth is and you could browse through and you could see how much money they have in different bank accounts you could see how much money they have in different stocks you could see how much money they value their privately held business it's incredibly fascinating so for example if you google opens secrets net worth senators you'll see a list of the richest senators and it will tell you where their money is and you could click it in in some cases if it's from the nineties for example if you go and look at george bush's net worth you could actually see it's it's still a handwritten w two so it's incredibly fascinating and i browse through there a fair bit because i think it's really fun who cares what if their politicians are not but what's interesting is that they're incredibly wealthy and you could see how do people allocate money where does their income come from how does that work and i noticed that there was a fair bit of people who made money through car dealerships in congress and i actually made a list of them so the first one burn buchanan he's out of he's a congressman out of a florida a hundred and fifty seven million dollar network worth where does his money come from buchanan automotive group where they sell you knew and used cars in florida and he assigned fifty million i'm just going to this list i did not realize these senators there's this many senators that are this wealthy so first the funny of funny is there's the richest and por so okay on the top side of mark warner richest senator he's in virginia i think and at two hundred and fourteen million poorest senator poor a hastings in florida negative seven point five million dollar net worth this guy is in a all of debt this guys just and you know the the the lowest one that is not negative let's see probably like a hundred grand or something like a piece or something i'm exporting all these csv vs this is gonna be great go go on sorry so i went and looked at some of the congress folks that were that were rich and it was vernon buchanan he owns an automotive group he signed around thirty five million dollars of his net worth sorry almost a hundred million dollars his net worth to car dealerships ron williams from texas net worth sixty seven million dollars he had close to ten million dollars because he is part owner of a chrysler dodge and jeep business john campbell net worth of twenty three million dollars he owns franchises for nissan mazda ford saturn and sa and mike kelly net worth twenty million dollar he assigned at least five million dollars for his car dealers it was incredibly fascinating so i dug even deeper this nashville dealer do you wanna know who's the c owner who nick sa the c you the from university of alabama and he owns a bunch of them he owns three four or five crazy fascinating to me about car dealers and i i was just so curious as to how the rest of them do and so i did a little bit more research and i read a different interviews with car dealers and typically they make about five ten percent in profit but the secret is that a they have to make most of their money from service and parts because that's where the big margin is and b there's actually there's actually a lot of ways that you can test this so you can do loads of test advertising they kinda do this like mvp style advertising where they'll advertise in different places see which cars sell and then become an importer or a sorry a dealer of that particular car i just thought it was so fascinating about how these car car dealerships work have you ever like do you know anything about the the personal you're on fire right now so i just gotta give you a little bit of credit you're on fire right now i don't know if this is jake the researcher i don't know if this is sam the the deal hunter i don't know what's going on but good job i love this i love open secrets i love the senator thing and i love the car or dealership thing alright so that let me just put that on the table have i thought about this no but it's been hidden plain site i grew up in colorado and john loa always had dealerships it was like everywhere and i just i never really thought about it but like clearly the guy was making bank on these dealerships otherwise he wouldn't be spending so much time and energy doing all these little what kind like marketing meet and greet at his dealerships and that combo of like local hero car dealership i think has just worked for a long time like in the movie little giant i think the the guy that's how the guy had his money too is like local football star you know car dealer is like just like a formula that works and i know that there's like the guy who's who gets a lot of press during whenever the toronto raptors do well they have the super fan they si indian guy who who's shows the court side of every game nav back at bat i actually haven't him listed here so he started as a hyundai salesperson and he eventually started owning a car dealership and he claims his net worth is fifty million dollars exactly and he spends all of his money traveling with the team and by courts i'd say tickets to every single game the guy guy's like man act he goes to every single game and he has for like twenty years courts and he's like cheering like crazy and yeah he started as a salesman you're right okay so this is kind of interesting i wanna share with you a couple things that i can add to this have you ever heard and by the way if you scroll down you can see all the examples i have of people who have made at least a billion dollars who car dealers do you see that this was pretty impressive so the benson and family they on the saints pens wayne his manga you you love that guy he started with auto nation yeah and he owns he owns miami dolphins yeah that guy is paul we should we should feature him you know a lot about him mark mark w has one michael jordan has one alright that's pretty interesting so that's cool i didn't really realize that this is like one of those franchises that you kinda wanna own i wonder if that's changing so in my head i'm like car dealer isn't this dead like aren't car sales just moving online and then you have platforms like car nirvana that's like become like a seven billion dollar company of like buying cars online so definitely some some of buying cars moving online but i but not all and so i actually ran this company called modal have you ever heard of modal tell me about it the url is just modal up dot com and a buddy of mine is same it's great sami ba he basically he was gonna do a startup up and then i checked his linkedin and he's like oh i'm coo of modal now i was like what the heck he took a job i was like if this guy took a job this must be an interesting business because he would not go join a company unless he thought this company had like really good prospects and i trust his judgment and so i i should have invested i asked him to invest even made room and that i i got cold feet at last minute for some stupid reason but basically i think this is a great business what they do is they basically made it so that any dealer it's a shopify for car dealers in a way so basically lets you sell cars digitally and online so it creates like a website a checkout button a buy button that you can just send customers to that that that wanna buy from you it also just like automate all the workflow so like buying a car when you go buy a car you're gonna end up sitting in the dealership for like an hour because there's like the paperwork if you're if you're doing a loan or at least if you do even more paperwork and then you know you just have like collect all these signatures and get all this stuff to get the title in your name and these guys basically turned all that into software and they were growing really really well basically going to car dealerships and getting them to adopt this software so that they could keep up and compete with the kind of like online only platforms it's like hey don't don't stay stuck in the brick and mortar only ways yes your car dealership but you should allow some digital digital digital digitize your workflow and let your customers go check out online and just buy products and what they do is they actually claim that they can you know boost sales by like don't thirty thirty five percent of like that and it shorten the cycle time because usually people take quite a while to look through stuff and they they speed up the the the purchase price the purchase time as well so i think this is a pretty cool business that's gonna be quite vague i i'm on board without the digital stuff i was just fascinating at just the brick and mortar and it's i it's still growing like crazy in fact there's a loads of data on this because i didn't realize how impactful cars are i mean of course i you know we all have them i didn't realize how they kind of in a in a sense are minor maybe major players in the con in our country and how we even develop laws things like that and and so there's all this data that you can go and learn about this so the average car dealership like the fit a physical dealer the average one in last year two thousand twenty one did thirty six million or sorry year to date so the first six months thirty six million dollars in sales in just the average car dealer and we sell something like yeah but that's like gm that's like car sales so you know they don't you just said ten for ten to fifteen percent maybe is their margin on that so that's correct you know take for the for the whole dealership it's still astounding and then if you can also go and look at another website you can go to his pro republic and you could see which lob give money to the government for different laws car dealer or the car lobby which are there's like eight of them they give substantial amounts of money and anyway that's my that's my segment on car dealers at cars pretty astounding i was shocked by we can move on do you know what's cool by way tesla no no dealership model so bold moved by them to not have any dealers and in doing so basically kept a lot of the profit for themselves and went direct to consumer they were like sort of first direct to consumer car company that exists so so good job by by on yeah and it i could see that taking off but the market is massive if not everyone's gonna do the same thing and so there's room for everyone so a lot i'll always hold it down for for blue collar america i love it you know in my mind it's just two coasts squish together with some stuff in the middle and you're like no no the middle is there's a lot of beautiful stuff in the middle and it's not all just going away and becoming like fancy tech right away not yet at least alright let's do some more so look at my topics here and tell me which one's interesting spoon flowers is one of the most interesting things i've seen lately had you heard of this before spoon flour no no so so check it i don't even know the url thinks it's spoon flour dot com they saw they sold for two hundred twenty five million dollars so i i got familiar with this because for a clothing company that we were working on i we need to look at patterns and i was like where do you find patterns online you can find patterns in many places but one place was spoon flower so this is basically a marketplace where you have on one side designers who come up with like let's say a nice floral pattern or sunflower pattern and then you can take those so like i think your mother law is doing like a pillow business and so she could go on spoon flo and say oh i really like this fabric swatch pattern i wanna basically buy this pattern and turn it into pillow i wanna buy this pattern and turn it into wallpaper and so you can use it for all the things that patterns go on wallpaper you know like mats pillow cases whatever different stuff like that blankets curtains shit like that so it's just like niche marketplace you most people haven't even heard of and then you go there and you see it and you're like oh this makes total sense and so they sold for two hundred twenty five million to shutter fly i thought it was really cool and just like kind of this niche product that has been around for a while that's sold and then i wanted to share also a growth act but what's your kind of like first reaction to this i think this is brilliant i'm looking at it right now there's a few reasons why i like this company the first is that i believe it's based in in north carolina i like things that are not silicon valley not in the heart i think they're not in the heart of a tech technology hubs i think that's amazing there's so many think wonderful things about this business it's just i mean it's a win win win type of company where where you help people make money you help people get what they want the company farm makes a little bit of cash i'm into it right and it was started in two thousand and eight so it's been around for a while and it's one of these that like like most marketplaces marketplaces are extremely valuable when you get them to work but they can take time to work because you have to get that you to keep cranking the wheel of supply and demand to get it to work you need enough designs and enough designers and enough buyers and then you have to keep like do a lot of manual stuff to make that work so one thing i'd liked this guy who listens the pod part of adam adam ke i think is is how you say his name he was talking about this deal and he was pointing out this like this method that they used to grow and he's like i'll just share with you a couple things that he pointed out so spoon flower three point three million unique artists four thousand new designs uploaded on average every day so that's like pretty crazy scale and what they did was they would do design challenges and so forward would host design challenge and then the top fifty voted popular voted designs would get featured as the winner circle and it would get to the top of the website and then if you go to the website you click like you know oh let me see the best halloween designs that would drive like ninety five percent of the sales to a lot of the creators so it was kinda feast famine you would you'd take your shot to get notice but if you got notice you would get a ton of inbound sales for for those for those contests right and there might just be like a thousand or two thousand people participating in each one and so i thought there's a pretty smart model of how they bootstrap the marketplace so they're like alright we need buyers want content for halloween how do i get a bunch of designers to make the right halloween content and make it all make a bunch of new ideas that are unique you can only find them on flower i'll host this contest and the hunt contest winners get like don't know hundreds of dollars thousands dollars didn't have to be too much money and they get exposure through that through that process and then he was adam was sharing that like you know food fifty two that they used do the same thing when they were seeding their marketplace of recipes right they had chefs uploading recipes and then people coming to download them they would they created a contest called your best recipe using fresh mozzarella right so give me your best mozzarella recipe and then you know they would get whole foods sponsor and get a gift card and then they're like the the grand price is a thousand dollars right and so they would keep doing these contests around things that people were searching for in order to seed the marketplace with the right content so i thought that was cool learning as well from this this is amazing and what's even more interesting or as interesting is that shutter bought them i i forgot about shutter fly i just looked shutter shutter fly i think they got did they did they get deli listed they were public they had a two billion dollar market cap and like close to two billion dollars in revenue right and so and that's a complicated that's a that's a crazy space the shutter where shutter is so you know good luck good luck to that that one spoon flower badass ass can we can i tell you something that surprised me so so the other day rihanna was named a billionaire that's pretty amazing right yeah i think that's amazing and so i i got curious i started working with jake i was like what other celebrities have gotten rich in ways that i wouldn't really have known right away and it kinda got i kinda got youtube there's gonna be a youtube segment right here ten celebrities that got rich not from their fame it let's the it is a little bit extended from the fame but i'm gonna give you six of them so the first you know who jimmy buffett is you're not you're not you're not white so you may not be in a jimmy buffett i've heard the name but if you said point here's five old white guys point out jimmy buffett i would just point to the far right i have no idea so jimmy buffett i don't even know how to just explain them white six year olds who wear tommy bah do you even know what that is yes i know that one okay white six year olds who wear tommy bah love him he's the guy who created a cheeseburger and paradise at song so he also had this album called margarita it's all about the caribbean and being on a boat and like live in this like parrot style life i i think that's parrot heads is what he's called so he's got margarita it's a subsidiary of cheeseburger holding company which is pretty funny he's got thirty restaurants and he has vacation clubs hotels yeah a retirement village in tequila collectively the holdings do something like two billion dollars a year in sales is that crazy then you also probably don't know about this one this isn't in your wheelhouse but dolly part you know dolly park is is that his girlfriend who is this you don't know who dolly partners again i've heard the name if you show me five i couldn't point out dolly barton so dolly part was a famous country singer but she did more than just country have you heard the song i will always love you by whitney houston yes she wrote that she wrote work at nine to five which has been covered many times she's just a hit maker but she was famous you probably remember pip photos of her she's in her probably close to eighties now seventies but she's famous for having blonde hair and huge boobs you definitely like remember her she's had a famous phrases like you wouldn't you wouldn't be you'd be amazed at how much money it costs to look this cheap she's got phrases like that but she's actually a great person and she has an empire person well she's like no well she's like she she's known for her phil philanthropist and for doing good she she gives back to the community she seems like a wonderful person and it's kind of a joke that she looks cheap that's like her joke right but it's estimated that she has a net worth of like six hundred million dollars and i was driving through the smoke recently just two weeks ago and i drove through gl ga tennessee which is a small town in the mountains of tennessee and right outside of that she has a fucking theme park it's called dolly wood her name's dolly park she has dolly there's rides it's a huge deal it's amazing they've got i just imagine six flags but it's all about dolly part and it's called dolly it's amazing you know we're like fifteen years away from like paul world in an la and it's the paul brothers you know version of disney world that's what's gonna happen here they they are our dolly part of our generation it could be so i'm shocked you've never heard a dolly war dolly ward dolly world you've never heard of that dolly no no it's a huge thing it's very big like it's like a mini six flags it's not even a mini six flags it's almost as big as six flags and people in the south from missouri i live in tennessee so i'm kinda southern people in the south are obsessed with it that's where you go on vacation you go to dolly and then you actually go to a lot of different casinos in the south you'll see dolly part themed seen casinos it's crazy alright another one sammy h that doesn't ring bell either to you does it no this is just a humiliate on session that's so funny van hale do you know what van hale is i dude dude you are good fucking how couldn't come a song if i if i wanted to god that's so funny okay so sammy h from van hale he sold a tequila company for around eighty million dollars and it was take take tequila brand and i'll just tell you two quick ones you don't know all any of these people it's all just like white basic people kate hudson you don't care hudson but i certainly were fable athletics written here she what gives you this athletics she helped start it she was one of the c okay i didn't know that crazy right your wife probably wears it i mean it's like a oh they they sell fancy tights right right two thousand twenty revenue five hundred million dollars wild and then so finally jessica alba she owns twenty percent of it yeah jessica alba yeah so twenty percent meaningful and finally jessica alba started or helped start the honest company it just ipo it's got a market cap north of a billion dollars i believe and her stake around hundred and thirty million dollars it's pretty amazing right i like it yeah so what do what do you think is like the best model so what what do we see it we saw like entertainment so hotels casinos you know like kind of like a parks then we saw basically like makeup company care company you know fragrance company and alcohol brand which one do you like or do you think there's another one that their celebrities are sort of leaving on the table alcohol seems like the best conor mac mcgregor recently did it he sold proper twelve i believe his stake was worth around a hundred million dollars i think alcohol is the the best one because you can charge fifty dollars for a bottle of a certain type of alcohol and there's a chance someone will wanna buy that many times a month so i think alcohol is interesting makeup okay i i don't obviously don't know anything about that rihanna crushed it her brand is killing it it's called the what's it called fe and she's got she's got because she's got a couple brands they kill it but i think alcohol is number one although i do think that there's a world if i was a lancer i'm armstrong and i've told him he should've have done this when he was on the podcast if i was a lance i'm armstrong a michael phelps something like that i would one hundred percent partner with a hotel brand and do fitness focused hotels and try to have branded a branded pool or a branded pool instruction that you could do in that pool like a workout or do a cycling branded hotel i think that would crush and i think you could make money for every year for fifty years doing that right yeah i think doing something that's on brand is is kind of the key like sam harris doing this with a sam harris did this with a a meditation act right because that's what's on brand for him if sam harris came out with alcohol or like you know like a care line no thank you but sam harris with a meditation app that can work and i think that thing prints money yeah it does and so i've heard alright you wanna do a few more yeah dan has one on here by the way george clooney making a billion dollars with cass ami tequila somebody told me this story i i didn't plan to say this i don't know if it's jordan i i'd like to bake it up george we heard this george clooney giving his friends and million dollars each no so george clooney this is the story so so george clooney at one point in time he was like you know when i i think he was thinking like when when i retire when i die like i wanna basically give some of my wealth to my friends because these friends are like some of the best people in my life i used to sleep on their couch when i was like trying to make it and they really like help me and one way or another all these friends have helped me and then he decided like okay why am i gonna wait till i die like that doesn't make any sense and so he invited them all to like a dinner or like like a dinner at his like whatever cabin or or something like that i'm making up a lot of these details but what i was told was he invites them all to a dinner and he brings fourteen brief briefcase or like suitcases a tum suitcase actually each one was filled with a million dollars in cash and he invited them over for dinner and he gave each of them the suitcase and they each just got a million dollars from him and he was like you know i've been to some hard times and you know i want you to not have to worry about your kids your mortgage your school whatever it is you know here you go enjoy and i was like that is a baller move i love that well why haven't i heard this story before i think that's kind of amazing and that actually is comes to a point i've actually been reading about this lately so there's this great book and this concept called die with zero have you heard of this no but i've get the idea just off the title it's a good title yeah so it's called die zero and the idea that we all have is i wanna try to earn money and when i die i've got something to give away to my family and if you don't have family i can give away to causes that i care about and this whole concept be behind die with zero is why would you do that and regardless if you believe in heaven or not i i don't what i think when i i was like well when i die it's gonna feel like just how it felt like before i was born right nothing and how did it feel like before i was born nothing so do i really care about a legacy like do i care about what people are saying about like tim about me when i'm you know pre born feeling right of course i don't care so if i'm gonna and and that's not he actually doesn't say it in the book that's my that's me but the point of the book is alright why would you care so much about what what you're gonna do with your dead just give it to people or your friends like do that plan before you die and enjoy it with your your friends and create a giving plan now if giving matters to you create a green fan now and do execute on it now and not when you're dead right two scenarios scenario one you wait till you're eighty eight years old ninety two years old you pass away then there's a will reading and you know come your friends are there they're also in their eighty eight the eighty eight to ninety two year old range and your kids are there and their kids are there whatever and you pass you know you pass along some money to them and your eighty eight year old friend is like oh thanks for the thanks for the million dollars george appreciate it like it'll go straight to my like you know general assist machines yeah you know like what what do i need this for and your kids are also like cool could use that when i was paying off student debt for years or like wanted to start a business but now that i'm forty two i'm glad that i'm forty five you i'm glad i got this this inheritance from you thank you and so so that's scenario one scenario two you invite your friends over for dinner you bring us tum suitcase with a million dollars in it and you say when i eat we all eat let's go and and and basically you you hook up the people who have helped you and it matter to you and you helped their lives today because why wait forty years and let them have more discomfort or suffering along the way when you could if if you're trying to give to make an impact impact today is worth a lot more than impact forty five years from now and and so i'm a big believer in this i hadn't really thought about it till i heard this george clooney story when i heard it i was like oh and you know my friends if i invite you to a dinner and a cabin and i show up with fourteen two cases like you know what's happening and i'm about to george clean a year ass because that's what's going on and i really have taken this mindset of of when i eat we all eat and i i really think it's a lot more fun to to live that way the other the other this little story y'all i'll share i was talking to my trainer and i was like i was like so i called him jay i was like y jay so you talk like you know about my goals my dreams you're helping me get there because you're my coach like and you talk about like you wanna spin up your business you're starting this fashion line great like what's your like what what is your dream though like we do this imagination exercise you know what i'm imagining for myself we we love that feeling and we use that what's yours and and and he has this thing which is you don't imagine the outcome so like let's say you wanted to be rich you don't imagine selling your company to hubspot and looking in your bank account seeing x dollars you imagine like the con conversation like once it happens you won't be so fixated on it happening your life will just be different because it happened right so you might imagine you know you're call you know you you might imagine your friend calling you congratulating you on the deal or you might imagine booking a trip because you have all this free time now and so you don't imagine the money you imagine what happens after you had it and you can you know this the sort of implied state so anyways his was oh i imagine getting a text for my mom saying you know son thank you for the six thousand dollars this month like that's huge for me like you know i'm so grateful to have a son like to you thank you so much and then so he he was talking about it i like oh that's cool so instead of saying i wanna be a millionaire so that i can forgive my mom something he imagine the text from his mom and then that got him i'm thinking so the next day he goes and he sends her six hundred dollars he's like look like i can't send her six thousand every month right now but i can send her six hundred today and then he showed me the text he got the next morning and it was literally like almost word for word what he had told me in the garage she was like she had she texted him she's like son i don't know what what i did to deserve such a blessing of a son like you the money you sent me you don't even know i needed that like it's gonna go to exactly what i need thank you so much like you know i i love you so son i hope you're you i you're doing well and i was like dan that was kind of cool to see it come together and i love that he didn't wait till it was all done to start the giving plan alright so since you were talking about giving money away i saw that you wrote something pretty funny in our document called the jewish hacked to well mark fuzz i totally agree with you i have so i don't even have more to say that's just kind of it i have i've i my my wife is from a jewish family i've got a lot of my jewish friends i am so en of how the and and at my wedding when we all of our jewish guests they gave us got significant checks i also think it's a new york thing or i don't know if it's a new york or a jewish thing but my missouri friends would give a hundred dollars our jewish new yorker friends would give a thousand dollar right and it was amazing and i think that there's something in the in in that particular community where you give a significant amount of money for gifts so you can help one another out and and money kinda of flows a little bit more freely getting eight or five thousand dollars or something when you're sixteen years old or fifteen years old i've talked to some kids that's like how a lot of like interesting businesses have been started they said the user department's mit of money i completely agree yeah i i don't know how many jews there are in the world i think there's like ten million jews something like that like twenty i think fourteen yeah not something like that fourteen twenty million not a lot but jewish people have they punch above their weight they have a lot of impact they have a lot of power they have a lot of success and i don't think it's genetic i think it's cultural i think basically there's a a strong foundation of basically like helping each other out so everything from birthright right like a free basically all expense paid trip to your home country at one point in your life that's kind of an amazing program and that keeps the instead of the brain drain and people just sort like leaving and not having this like emotional tied to the culture no that one transformative experience keeps people tied in there's you know barb foot right so like i have i don't know how many times i've heard yeah i just took all my bar mitt for money and i used that to like start the business so i use that to like start investing in the stock market and like like my buddy he had i think i don't feel like twelve grand or something like a ten grand from his bar mit like money or something like that like when he was whatever i don't know how you thirteen or something when it happens and by the time we were in college he was like he's like got a fucking portfolio of a quarter million dollars and i'm like what how do you have all this money he's like oh yeah it's just been compounding for for you know for for ten years basically and he's like yeah one of the guys you know our family friend who gave us the thing he didn't even give me cash he gave me straight stock of this one biotech company that he really believed and that biotech company has like ten x in the seven year period and yes i like i have you know what do we wanna do i got two hundred thousand dollars if we wanted to start a business and i was like man what a hack and so two things i think it's amazing i think more cultures should do this i also had heard a pretty interesting idea of like you know universal basic income so it's nice idea of like every year you give people some amount of money ten thousand dollars a year or whatever i don't know what the proposed numbers are some amount of amount of money as your universal basic income like social security for all people and it's like pretty expensive and so some people think it's great some people think it's bad i don't really know don't really care but i do think this other idea i heard was better which was what if you got a birth dividend so let's say every us citizen when you're born the government or whoever puts twenty five hundred dollars in your account could we twenty five hundred and five thousand dollars something like that so from age zero to and you can't touch it till your twenty one so age zero to twenty one you you have this thing compounding and if something's compounding over twenty one years it's going to you know double probably at least i think three times so three to four times and so you know everybody walking out at twenty one years old would have fifteen to twenty one twenty thousand dollars ready for them to to do whatever they want as a as a cushion for life as a way to start something as a way to fund a creative pursuit if they wanna be an artist or whatever and i thought that was a pretty powerful idea and like a great sort of one time bonus for every citizen who does that and then it's invested so it's actually fueling the economy so it's not like universal based income where you get it you might save it you might spend it you don't know what you'll do but it's gonna be invested in like an index for for twenty one years and then in doing that everyone is bought into a particular type of thing and so that way even if you have different opinions so i think that we should do this i think we should do that that's cool but at least we all have a little bit even if it's just a tiny bit of skin of the game and so we're incentivized in a similar way and everybody would learn about investing and compounding and like the the benefit of of time and market right time and market is the most important thing right this the buffett phrase time and market is over but i i i take that over timing the market and so if you once you've been in the market for twenty one years and you look at that account and you get to see it going up you're gonna like realize the value of investing and that that's you know like the true path to to wealth if if you just do more of that whereas if you never get started then you never really feel it real so so i think that's a big benefit i think we should have the american bought butt mit for fun that's actually a great idea that's that's that's that's incredibly interesting alright maybe what we wanna do one last one yep tell me about aubrey gray because i i about this i've known a little bit about them i've listened to podcast with this guy i believe he's in he's an anti aging doctor and professor yes so this a funny story i find it funny other people are gonna be like how could you say that's funny the funny it's ironic i went on twitter last night as i do and i see this tweet that says aubrey gray is a sexual predator i don't know who aubrey gray is so i'm like but that's a bold tweet okay what are you talking about so you know my my and my gossip the gossip part to me starts starts getting excited so i click it i'm just i start trying to see what's going on and basically two things happen i found out that this person aubrey object gray has you know kind of like i don't know exactly what they've done but maybe people feel uncomfortable at the least and maybe sexually harass people at the most i i'm not a hundred percent sure but basically two women who are who are in that field laura den and for forgot the other person's name they came out yesterday or recently this week something like that and they published a story saying aubrey gray you know made me feel uncomfortable made you know i said things to me that were totally inappropriate abuse power and the organization that funds him knew about this covered it up because he was so important for fundraising and for the science of this because he's been basically like a lifelong leader of this movement of of anti aging so i see that then like who's this i wanna see what he looks what who who's what was this operative gray guy he's he got this huge beard have you seen them yes he looks like a little bit like there was a what's the famous of philosopher from the soviet union no not no shy rhett ras putin yeah yeah yeah yeah yeah he looks like you know gandalf or dumbledore or something like that you it looks like you know of that lineage you know he he he wouldn't be surprised if he's dumbledore's cousin so he i i i see and i'm like oh that's interesting what's this guy like all about what is it is a big deal and i i click and i so two things one i clicked on listen this ted talk and ironically the funniest thing and the ted talk was at the end somebody asked to question and they go if you're so into anti aging why do you try to look like an old man right that's pretty those hilarious the second thing thing is this guy is pretty fascinating very charismatic very weird and very interesting and the whole topic of anti anti aging is fascinating and so i know yesterday was like he's getting canceled and like you know he probably did some fuck up things i don't really know the guy's character baby's bad guy i have no idea but this topic of anti aging and that there's ironic that that was my entry point into it but i was blown away by what's going on in this field so i wanted to kinda share this with you i basically wanted to like summarize this guy's ted talk for you in like two minutes so he gives us ted talk back in two thousand five and he's talking a million miles a minute i talk fast he talks ten times faster than me and he's got these slides that are the white with black text and then like red font call outs of like his opinion so he took like you know twelve minutes to make these slides but they're actually very effective at communicate and so he he basically gives us talk goes aging and illness and death are you know people think today that these are inevitable and that they're okay and that they're good i don't think any of those things are true i do not think it's inevitable i think we will defeat aging i think we'll we'll be able to live thousands years i do not think they're good and i do not i think we should just sit by and just let let you know a hundred fifty thousand people die every day that was like how he starts right so you're like okay tell me more he's like first i'm gonna tell you about the bad arguments against what i'm trying say right i by the end of i'm gonna convince you that it's not only possible it is probable that we were gonna do this and i'll tell you how but before that i will convince you let me get rid of some of these really bad arguments is like bad argument number one oh we'd be so bored if we didn't die right bad argument number two is the population will get too big and we'll we're humans are bad for the earth or whatever and he goes through these arguments he kind of like debunk each one of them very quickly he's basically like look what we wanna do is we wanna be healthy for a long time right we're not just trying to be old and like dependent and feeble for a long time we wanna be healthy for a long and he's like right here's what's going on in this field and so this was kinda for me i i didn't know any of this so he's like there's two schools are he's like first why do we die and he's like why do we die we die for two reasons he's like to live our body does all these metabolic processes basically like cheating your body cooling your body immune system digesting food like you know learning growing building muscle all these are metabolic processes we do them to live and just like any machinery like a car or a factory the more you use the machinery the more like the as the physics of the thing moving happens damage happens over time it accumulates and eventually the thing breaks and stops working so he goes living creates damage damage is happening all the time and then eventually the damage kills yourselves and then you die and he's like alright so there's two schools of thought school thought number one is that let's stop the damage prevent damage right prevention is better than the cure and he's like bad idea we barely even know how metabolism works and it's highly unlikely that you're gonna be able to keep the high function of the machine running and like stop damage from happening damage seems kind of like inevitable but if the machine gonna run and he's like that's called whatever one school of thought doesn't matter what this call what the name is he's like then there's another called ge a ge basically is like cool damage happens but how do we like either repair damage or us or like limit the damage so that it doesn't kill cells and he's like that's where i think the this is gonna work so here's like this guy's case on how this is gonna work he goes we are gonna reach a point where we have a therapy called human re rejuvenation therapy h j r i think it's our h h hr h hr t or something like that i don't know what calls it human rejuvenation therapy this call that for short he's like basically you're gonna he's like what we know is that you're living by the way is this boring or should i keep going no i'm looking at i'm looking at what he's saying now as you go keep going okay so so basically he's saying like call he's like one thing we noticed is that the damage is happening from the day we're born right you your cells function you damage but you don't really feel the effects until you're like middle aged or getting older so forty fifty sixty that's when you start to the damage starts accumulate the cells start to die and that's where brain function slows down muscle function slows down reaction time slows down is like so it there's just like point where there's too much damage so we need to give you a therapy before then he's like we can't just like modify your dna so there's no damage happening what we need to do is by the time you're thirty or forty we need to be able to give you something that's gonna like repair the damage that's happening faster than the damage is happening and he's like that's how we're gonna solve this number two we're gonna solve it first in mice before we solve it in humans he goes mouse lives two years the test is gonna be can you get the mouse to live five years but here's the trick you can't breathe the mouse differently you have to let the mouse live normally for eighteen months then you have to give them something at eighteen months that extends life by two years that's gonna be the test and he's actually put up like a million and a half dollar prize or whatever like there's a multi million dollar prize for anybody that can do that you have to do a test where it's like an x prize it's like let a mouse live for eighteen months give them a therapy and now his life needs to be extended and in the control where you don't give the mouse the thing in its die six months later as planned and so that's like the that's the breaking point he's like once we figure out how to do that then like ten fifteen twenty years later or something like that we'll be able to translate that into humans but we don't know how to do it in mice yet he's like right now we can extend their life a few months but not years he goes the second thing people think that this is really far away like oh yeah maybe people will live forever but not in my lifetime he goes what the way that science works is he has his curve he shows like if you were eighty years old and we discover this shit it's too late for you you're dying if you're sixty years old and we discover this shit it's kinda too late for you you're dying if you're fifty and we discover it we might extend you by a good thirty years but you're probably gonna die at that point he's like but if you're forty or thirty and we discover this and like when at the time when we discover this you like have a state velocity as i call it meaning i'm gonna give you the therapy before enough damages happen and you're gonna live like the guy who's ten years older than you is gonna live till he's a hundred and fifty and you're gonna live till you're a thousand he's like that blows people's minds but it's true it's just the way that this works which is once we have the therapy the difference between somebody living an extra forty or fifty years and an extra thousand years will just be like a ten year age gap because you'll be just below that threat threshold damage how far away are we and so he's like the he's said then he just discusses the science of breakthroughs he goes in every field there are breakthroughs breakthroughs are extremely hard to predict when they happen he's like flight even you know from prehistoric ages we've had this idea of being able to fly and nobody knew how to fly i'll until like nineteen o three nineteen o three the wright brothers figure out how to fly and then from there it's like every twenty five years there's like a pretty big jump from two dudes in a plane that's basically gonna kill you to like a plane that's reliable to a plane that can go really far to supersonic planes to like now we get on a plane it's super safe you go to sleep you watch a movie you fly like like every twenty five years incremental progress happens after the breakthrough but you so you can predict incremental progress so he knows after we get the breakthrough of figuring out mice we're gonna have like fifteen twenty years before we get it to to to be therapy in humans that extends life twenty or thirty years healthy life but you know we don't know when that breakthrough gonna happen he's like the bad part is spin like a hundred years and basically nothing's happened for for this breakthrough and so so yeah so that's where that's kind of like where it's at right now but i was pretty fascinated i was like i wanna go this is just like a like i'm at the ted top level so like you know that's the surface of the surface but i'm very interested going deeper in learning more so there's this book on longevity i believe it's called life lifespan i'm i'm gonna i'm thinking about reading it i'm very fascinated by this too it it something that i've been thinking about and we're gonna to wrap up here it's all like when i was thinking about dying it seems like we mostly like all just die from like some type of cancer or alzheimer's or something like that like we like if the timelines long enough like we're all gonna get cancer or like some type of alzheimer's or something like that and die and i've always been put under myself isn't it it weird to you that with everything that we have that someone could still die from one of these illnesses that you could have you could have had for six twelve twenty four months like i've always thought like you should know right away you should know like once that cell forms or you know i don't know any my medicine but you understand and so anyway this is the i i've also been ob obsessed with that maybe it's because like i'm getting my my thirties now and i'm like well i kinda i'm very slowly but i kinda just felt like a little bit of like sore i don't wanna like get older and i'm flipping it out a little bit so i'm a board with this i'm gonna start re reading this yeah there's there's what's it called well there's this chart that's great and the chart basically shows why do people die and it's like it's like a visual chart so it's like blue if it's you know it's it just happens in it's non trans red is if one person passes it to another like the flu or covid or whatever and then there's like a the size of the bubble is basically how many people die of that every year it's like number one is cardiovascular disease and then number two is cancer and that's like you know that's a bulk of the debts right and then like number five is influenza and then you kind of you know whatever you go on from there so you're right it is these sort of same causes stuff that people are trying to fix but no no breakthrough yet that like just radically eliminates that like remember when people used to die of cancer that will happen it's just a matter of when which is pretty sweet honestly yeah it's interesting to me alright i think that that episode was a nine out of ten what what do you think i liked it do you think dan i'll give you a nine as will alright i think that was good dan's got a little bit of a of a ned fl and know i i can see dan the ned planners of a neighborhood i don't think that's a compliment i it's beautiful great neighbor what's wrong with dead fl alright i'll take it like a very positive guy yes that i thought that was a comment alright thank you that's the episode yeah i feel like i could rule world i know i could be what i want to put at all in it like a day's off on a travel never looking back