#202 - A Breakdown of Trendy New Businesses & Boring 9 Figure Businesses

when we think of entrepreneurship and we think of starting stuff we think how can i be innovative how can i be new in reality in order to make a lot of money it's how do i get locked into this to to the point to where like it's gonna be a pain in the ass to go anywhere else yeah i feel like i could rule word know i could be what i want to from at all in it like a day's off on a road less travel never looking back alright everyone we've got a good episode we're gonna talk about class ring class ring because shockingly brings in close to a billion dollars a year for a company that you might have heard of but we're gonna do a breakdown of them what what else is we're gonna talk about stretching gyms i'm a huge fan of paying a hundred dollars and going to the stretch lab we're gonna break that business down what else we wanna talk about we talk about the business of ep tattoos so tattoos is that only last year this is a trend that i'm watching and and we're talked about some some of the pod stuff how we're looking at youtube how how we're thinking about content right now and then last not least we talk about a couple of businesses that are interesting kinda google google based businesses i call them couch cushion businesses because it's like these little things in the cracks that you that you don't really you don't really once you go look in the couch cushion you you you find some money but you don't really think about these and some of them are scams some of them were not we talk about those at the end yeah in my opinion most of them are scams and we actually do a breakdown of them around the fiftieth minute of this podcast so wait till the end and we'll get to it you'll love it talk soon did you see did you listen to the episode that i released today or today's is monday it's did you listen to that no what is it so i consumed like eight or nine like pretty interesting pieces of content last week or and i talked about four or five of them did you see this guy named ben mu who i talked about no who's that okay so ben mu i put it in the doc if you've heard the monday episode today this is a little bit of a repeat but i cannot stop watching this guy he's this big old fat guy like four hundred pounds fat because he's probably like six three and he's disgusting he's like smokes cigarette and he like looks like he smells and he like always hits people like on the back real hard he's just greg ga in your face and on the surface he appears like incredibly dis dislike and cocky and i love him he turns out to be he's seems pretty quite charming and he's a real estate ty tune down in south florida and all does yeah should i google with this guy ben mu yeah all the photos of him like it just it's an immediate turn off but then you like get into the videos and he's been he's basically he's like a successful guy who's now just starting to do youtube he's probably in his mid fifties and so he's not like a youtuber who you know he's he's does it the right way where he's successful and now he doing youtube very fascinating i can't stop watching this guy you see what he looks like yeah so he's as a ben mama is his name so he he looks like what's joe rogan friend's name joey diaz joey diaz he looks like joey diaz does real estate joey diaz moves to florida does real estate and he he wears like ga he clothes and he's sitting there smoking mar burrows outside of like a rama inn or like a holiday inn that he's about to buy twenty million dollars but then he gets into like a five hundred thousand dollar bentley and so it's like a really funny j disposition really interesting guy great advice on real estate and business nice very fun youtube you you'll have to start watching this guy he's brilliant i'm gonna suggest he's beautiful and that's actually what we need to do with our podcast our podcast actually i'm gonna i gotta figure out how to do this we need to become a youtube channel that happens to have a pod do you what i mean yes i know what you mean explain why you say that though so for one i've just i've been a youtube fan for five years i've been a paying subscriber and it's my life if it's not on mute like i don't i only watch youtube yeah including youtube tv though which is basically which is tv but so it's a little cheating but the discover ability is so good and i've been watching gary tan video you know gary tan yeah yeah i she's wonderful i don't think his content is any better than us but i think it's packaged better than us for sure and there's a lot to learn from that and i think that whenever i see a video he he does i'm like oh man i totally could have done that he just packaged it in such a wonderful way and the discovery of discover ability on youtube is significantly better than podcast podcasts for sure and it's just more fun it's more fun to watch a youtube video and like i i don't know if we have it kind skewed because we're able to we have youtube bread or whatever the premium things called so we're able to go in the background and basically make it a podcast whenever we want i think for a lot of people they don't pay for that thing so that's probably the main difference but once you pay for that youtube is just amazing it's so good yeah we're when getting to make that shift i'm gonna work on that this week actually and then one last quick update one thing that i'm trying to do that i've actually done for the last tell me what you can think about this i've done it for the last five or six days and i didn't mean to do it at first but now i don't wanna break it i've walked around twenty thousand steps a day for the blast about five six days what do you to track it well just my iphone so i was using the health app then i downloaded like a what's it called the pe what what's the anyway i downloaded an app for gotcha and it's awesome a pit parameter that's what it is a parameter it's awesome have you ever walked have you ever tried to do like ten to fifteen thousand a day bro walking that is walking is the new running no i don't know i've i've never really liked step counters i always found them to be like kinda under overwhelming so for example i was like you know like though i've got like a fitbit beta or whatever the first of one of the early ones of those were and i hit ten thousand steps on what i felt like was a very lazy day and immediately in my head i was like oh this is for like old sedentary people and i can't use this as like a broader of success for me but you're really fit and you seem to care that you hit twenty thousand steps who cares right isn't like an hour of intense exercise really what you want and not twenty thousand steps yes and no so there's pros and cons so the con is that for walking the amount that i'm walking it takes forever like three hours it's just three hours of straight walking some regards that's a pro because it's fun to be out there and seeing stuff i'm in a new place exploring so it's fun but the pro is also so basically if you run ten miles that will like if you run ten miles really fast that will take you sixty minutes right if you walk ten miles that's gonna take you three four hours but you can actually burn the same amount of calories doing it which is kind of interesting because you you it takes the same amount of energy to move your body that distance but when you walk that much you don't get that hungry the problem whenever i run a lot or whenever i work a lot i get really hungry and i and i out eat the calories that i consumed with the walking i haven't done that i don't i don't out eat the calories like i don't get starving so it's been like a really easy way to slim down anyway i just saw i thought that i'd bring that up you wanna get into it yeah let's do it alright which one you wanna go with first you i know jo right actually you just on your random life updates so two things on that one i don't know where this came from but over the weekend i guess you were talking about step counting and i was just remembering there's this little clip i watch watching on youtube from the office about when dwight gets a standing desk i don't know if you watch the office but you seen this to i don't know if you remember there's probably not it's free obscure but dev dude i i mean i'm i'm like i'm i'm i'm a normal thirty year old that i've i could quote every single while right so so dwight gets a standing desk and like everybody gets the standing desk like it's like awesome for fifteen minutes and then you start doing the thing where like you're on one foot while you're like kind of letting the other foot like chill for a second you're like stretching out your ankle and then you're doing the other side and then you're kinda like squat a little bit because you're tired of standing and and they're basically like oh wow i you know the first he's like shitting on everybody like oh you're sitting you're you know this is he he goes i feel like i'm working in a suicide cult like because you guys are all deciding to sit and and so then they like turn the tables on when they know he's getting tired and they're like dwight wow man i can't believe you're you've made such a great decision you're for sure we're gonna just do this forever right like there's no way you go back on this right and he's like of course not but he's like secretly like fat taking really hard from the standing desk and anyway so they sort like guilt shame him and then he like ends up with this little like like hidden stool in his pants so that he can like stand he can like sit while he's like pretending to stand and so that reminds me of the step counting thing which is these like little phases that everybody goes through you're just like you know what i need i need to i need to hit my ten thousand steps like i feel like everybody has this phase of their life where they're like get into that they buy the device to do the thing a it and they like get off of it most people do at least but anyways the reason i say this is over the weekend i was supposed to be working because i got back from this trip and i was supposed to be working and instead i was just watching a bunch of content i was watching you know you know aaron so so i was like yeah i mean the famous director yeah ryder he know kinda like i don't know he's producer director of or writer but all three maybe he he created west wing yeah who's room the social network movie and he's like i'm amazing he's brilliant he's known for his dialogue so i just kinda like trying to branch out was trying to learn about what is how do you even write dialogue what is that and when what makes it great why is this guy so much better than everybody else so i was watching a bunch of his videos where he talks about how he does it and it really made me wanna write a tv show and not to like make a tv show or make a career out of it but i just wanna write one episode and so i decided i'm gonna write an episode of the office and i'm gonna release it so that's my challenge for this next thirty days in the next thirty days i'm gonna write an episode and it's just gonna be text and it's gonna be i'm just gonna steal all the characters from the office and i'm gonna see what i could do and i think this is gonna be a lot of fun and i'm gonna release it to anybody who i guess follows me on twitter on my newsletter or something like that my prediction is that it will at worst be mildly good i think you're i think you're good at it i i think it'd be good on it right so like that's the beginner part of it but i think i could be i i'm also like i think you could i think i'm i'm like cocky about it i feel like i can do a good job did you ever read this guy ross wrote an episode of silicon valley so this guy who used to he was early facebook employee he's the creator of mozilla the browser yeah or or a firefox or whatever oh or name's blake i think blake ross is yeah yeah yeah so he went he he just like for fun wrote an episode of silicon the silicon valley hbo show and it's amazing if if if if you never read this you should definitely google this and read it it's and you'll if you watch the show when you read it it's like as good as a normal episode of the show it's crazy and so i was very inspired by that i was like man what a what a poly math right like the guy can create a browser early facebook employee and is just able to like write a screen play basically on his first try which was i thought incredible i think you i think at worst it it's gonna be pretty mildly good i think at best you could actually have a home run that that's my prediction for out how this is gonna be and so today's july nineteenth you now have now you're on the ball well well no let's do august the end august august what is there twenty day how many days are one days alright you have to august thirty one and and then now you're on the hook and in general i'm thinking about content like okay content strategy because i'm kind of like like i haven't been posting much on twitter or anything like that and i feel like once i started getting really to twitter i just noticed all the other like twitter thread wanna be people like me out there who were just like doing the same thing and it was really a turn off like i enjoyed doing it and i enjoyed the results of it that's what i told you but i hated that everybody else was doing it made feel like such a sc i felt like you know going to a club and order and and and then being like you need to get a table if you want into this club it's like oh okay here's my credit card i guess i'll pay thousand times what the model cost like that that was the the i felt like a big chunk the first time i did bottle service and the second time i felt like a jump in life was when i was doing twitter threads of you know generic business advice like everybody else and so now i think i'm gonna go i'm gonna zig and zag the opposite direction where i'm just gonna go with like i'm gonna do a few like what i think are pretty badass ass pieces of content that are extremely challenging for me and if they flop they flop but i'm gonna like go ham on them like i'm gonna you know like i'm gonna write a rap song or i'm gonna write a screen player i'm gonna like like try to create something that's like much more intense and possibly awesome i i think you're right and i'm gonna take credit because i wrote about this and i talked on this podcast about this about six or seven months ago i was like these threads are killing me i think longer foreign blog posts are gonna be coming everyone's like i wanna start a newsletter i wanna get pipe on twitter i'm like alright great do that i actually think that there could be a bigger opportunity to create a more in blog post i i i have i had a i i have a feel like that this is kinda what humans are craving at the or like this is like i don't know what people are craving i mean i think every time the content will at least one tenth as much content but have it be ten times as good and because of that stand out from the crowd and have more fun like as i'm not like constantly just doing quick hits i'm like trying to do great work each time which i think is harder but more fun maybe something that i've been thinking about is it related to content because i i asked myself all the time about how you can i i like rep packaging content there's a few things that i've always been interested in content so there's this thing with email so a lot of people think of email as like twenty three hundred words that you can fit there or whatever i forget what the spaces is it's a certain megabytes space but you should actually think of it like i'm just gonna make these numbers up these aren't right it's a hundred and fifty megabytes and it just so happens at two hundred fifty two hundred two thousand five hundred words is a hundred fifty megabytes but what else can you tell that story and there's some interesting technology that i've tinker with and we've ever gotten into it at the hospital but i think we should so you can actually host a gif on your own server and this might change with apple's new update but you can make it so when you send someone an email you can have like a thirty second gif on there and a a gif is basically a video with text yep which is the same thing as instagram without sound right it's the same thing and what about what i've always wanted to do was to put that on there and then have a part one and then you tell at the end of the part one at the end of the twenty second thing you alright alright now hit refresh and you actually hit refresh and part two shows up on your oh interesting and i've always wanted to do things like that like i think that's an interesting medium i think that could like be hacked and be and you could have a really really cool storytelling yeah yeah i think so i i i would suggest someone try that on email it is possible like it's technically possible to do that and i think that could be really cool another thing is i've always asked if you were using twitter for a longer form blog post what would it look like if you had a blog post on twitter that was something like five hundred tweets long right i i've been thinking about like what would like how do you hack the how do you hack the the rules yeah that's kind of interesting to me anyway alright let's let's look at it do so that's my content i'm putting my stake in the ground i'm announcing it publicly so now i'm committed to having to do it do you wanna talk about let's talk about stretching labs or stretching gyms can we talk about that yeah let's do it you were talking about walking and this is actually i was transition too which is kinda like yeah the slow exercise movement so i was working out with somebody who's i think they're forty one and i was like are they're former body builder and i was like so you know so like what's the what's what are you working on nowadays you're trying to get like shredded or like turn and build muscle what's the he's like bro just function i was like what and you've been talking about the suit mobility training he's like i have a personal trainer he's like we he's like he pointed at the bench press and pointed at the like kinda like the stretching table and was like i wanna spend more time there not there and i was like interesting and and by way i woke up with like massive shoulder pain today i'm all about it right now but i noticed there's a trend so i'm i have this this is my segment called trend watching i got two trends today so trend watching the first one is stretching lab out it i never really heard of this but there's gyms that dedicated to stretching i don't know if you've ever been to one one is called yeah we one is called stretch lab it's a franchise i think they have like thousand locations in just like five years or something crazy like that so definitely like franchising pretty hardcore nationwide and then there's another one i like the name of this one stretch relief which is kinda like stretch relief and it's based in new york and it was like a physical place or then with covid now they do like online whatever but i'm kinda into this you so place you go and you're not it's not yoga it's not pilates it's like it's not cycling it's not spin class it's not you know high intensity training it's another one stretching and like i just think there's a market for all of these what do you think about this you've definitely thought about mobility and stretching a lot i am obsessed with stretching i stretch a ton and i download all types of different apps because i enjoyed trying them all but i stretch on the consistent trying to do the splits and stuff right yeah yeah like i work really hard at it and i like study different types of stretching the only type where one of the very few types of stretching that's proven to work i forget exactly what it's called but basically it's this idea where if you wanna stretch your ham like in a split let's say you're doing the front splits and you wanna stretch your ham handshake you actually need to push down for ten seconds really hard so you're you're you want your ham to flex for ten seconds and then you release and that allows you to stretch even further i don't i it does something with the brain i i don't entirely understand how it works but it i i've read a lot of studies and it's one of the few proven ways and so i've been obsessed with that i've gone to stretch lab it's a hundred dollars i've did it in san francisco and in austin and totally totally fun totally worth it i loved it i've been trying to go in brooklyn where i'm staying now i can't find a place that does this i'm completely on board with this i've also tried to buy different stretching machines stretching machines have always fascinated me because stretching is one of the few exercises where you don't actually have to put that much effort into it and to get results like someone can kinda do it to you it's not like with running where it's just like i put all the up like i can just kinda be numb and someone can do it and so there's split machines where you can do side splits and you like sit in this thing and you crank this wheel and your legs open up that's okay that's that's fine but what i've been looking for is front split machines in different type of stretching machines i have found close to nothing and so at my gym in my house i was thinking about buying a set of like a win like it goes gonna be on the on on a jeep to like pull a cord i was gonna put some on each side of my wall and create a stretching machine it's probably gonna look like a sex machine yeah i was i think these you could just buy else and just use it for a different purpose i guess you could just buy a sex machine or like a a reformer but anyway i'm totally on board with this i think stretching is good actually a trend that's gonna continue to grow we've talked about it now for a year now we've talked about ram ram which is called range of motion workout of the day right which is an app that's killing it we've talked about kelly star we've talked about a lot of this i'm totally on board with stretching yeah stretch tech so i'm i'm keeping an eye on that trend i have another trend if you're ready to move on to my my second trend really quick what another thing could do it stretching so it's stretching in order to have one these franchises you really just need a table right like nice tables with some bands another two other things that are really interesting to me in this space the the first is chanting and breathing work so i i went to breath work i went to this one class where i paid thirty dollars and we just sat there with thirty other people doing breathing and then eventually you like chant i i don't understand the science behind it but i know that i felt great it it was fun it was a good experience with three dollars absolute high i so before not in a fitness context but one time i was when i started the sushi restaurant i was staying in la with the sushi chef his his mandate was if i'm gonna start this business with you guys you're gonna each come i three c founders so there's three of us he said you're each gonna come you're gonna live with me you're gonna work every day at my restaurant for three weeks each and only one at a time so you don't have each other as little safety net and i said okay so you know one guy went out there a went out there then i went out there and with me he goes it was like you know kind of a life altering experience a very wise guy like kind of like a mister bi sort of character for me and one of the things either he's like are you religious and i said no i i don't believe he said he's i'm buddhist i said okay cool do you know what anything about buddhism no and he goes alright tomorrow morning seven am like meet me in the living room out there oh shit here we go and we went there and and so i i didn't know anything about buddhism and i still know very little about buddhism but buddhist have this chant that they do i as like are least his practice or his maybe his sec or whatever was they have this one chant it's called nam so be like nam nam and you repeat that for like one hour straight you're chanting nam nam and just one hour straight and so we start and i'm just trying to be nice and i'm like okay i guess i'll just kinda sit here and like what are these five words on what do they what do i need to know what they mean no oh they i don't need to know what do i mean there he was just like just sit just the sound it's therapeutic and i was like oh that's interesting because i in hindu o i was like o m is like the there's like oh and like you hear that in yoga a lot too and there's something about the vibration of making this sound audibly making the sound that by the end of it you feel different than you did at the beginning and so by the end of this hour i had this like i don't know what it was this like a rush of euphoria basically from chanting and he was like i do that every morning it's like a med it's like a audio i forgot what it's called transcend meditation or something it's a form of meditation where you're not trying to it's like a way to quiet the mind by chanting the same thing on loop and when you quiet the mind you know you you finally you know you get a sense of piece that's very hard to achieve otherwise and after i did that i was like a big believer enchanting so i've continued i'm not buddhist but i've continued to do this chanting thing on and off for like the last ten years of my life well and you feel like an idiot doing it so if i totally without your guy there you would feel like a fool and i went and i felt like a full too so i went to one of these classes and you do breath work which i don't understand the science it but it i felt awesome it felt like i was involving a very mild drug yeah yeah and and you part of it is chanting and it felt great and it when i talked the guy was like yeah this like our mvp like i founded it on event right he's like we're thinking about scaling this and doing he it it was all start beating guy and i was like dude this greatest business ever you just need like a space for like fifty people and nothing else yeah the floor yeah you don't need anything like i'm in if you ever like it's so so anyway i think that's interesting i also think ice baths are interesting i know i've been noticing on instagram loads and loads and ice baths we talked about this company what was the ice bath company called the barrel company ice barrel ice barrel so ice barrel dot c or something it's i know the guy who started it and they're selling an ice barrel for like twelve or thirteen hundred dollars i'm seeing them everywhere i think ice baths particularly places that you can go just to taking an ice bath i think are gonna get quite popular i think an ice bath also has a slightly medi purpose to it so the i would add that i would add those two things so stretching to look out trends yeah same i just yesterday i sent this tiktok this guy like hey guys i just wanna take you through my morning routine he's like a sixty year old dude who's just like absolutely chiseled somehow like okay i don't know i don't know how your body looks like that a little natural but okay was it mark sis no i don't i he wasn't like a famous guy i was like a guy he's like first things first i get in the cold plunge and he's like i get in and i don't do a lot of like he's like i just get in that's it and then he's like and then i had three minutes i get out i go the jacuzzi he cops over his pool to get to his jacuzzi he's like and then we're gonna go to the asana and like all the comments are like sir i don't have these amenities at my house like i don't have all these things and i think that's the opportunity which is when people have these things just sort swear by them like our friend ramon swear by tony robbins always talking about this is how we starts his day go straight into the ice plunge then go straight to heat and so there's definitely some like anti inflammatory and like sort of neurological effects waking the body up like this with something a a drastic physiological change stimulus and you don't need caffeine you don't need drugs to to be able to to get your body to respond and but i think there's a problem which is that the so inaccessible so one we talked about ice and then somebody reached out a guy who's in my club lt tv like the the e commerce group i have for people who have a e commerce store of a million dollars are up and he said oh yeah i have this one brand now but i'm starting a new brand and his first brand is pretty successful i think probably twenty thirty million and his new brand is gonna do baths but it's just a device you put into any tub like your normal bathtub and it makes your bathtub water really cold and i was like oh that's way better because i don't wanna do like ice on my ice i don't wanna buy ice all the time that's a huge pain in the ass and this like ice barrel thing like is a two thousand dollar barrel yeah and you can only break it and you can't use it if you have an apartment right and so i'm like well if i already have a tub and you just let me fill it up with normal water and i put this thing in for ten minutes and it gets cold like that's awesome actually like now you just built like a hundred fifty dollar device that does that about the headache is it like electronic like you plug it in into how you put electric things in water like i'm little bit it's like a it's like the opposite of a heating pad yeah exactly and so cools water so i'm very excited about this but if anybody has like either ice or sauna technology send it to me so show me show it to me i really wanna try these i'm i'm very big on this stuff great same so the second for trends spotting is tattoos yeah ep tattoos specifically so if you go to ep which is kinda hard to spell e e p h e r e m a ep dot tattoo check that out so basically this is a trend i've been noticing first there was a company called ink box that just made temporary you know temporary tattoos kinda like essentially it's a body sticker and and they started doing pretty well they came out a while ago and they you know they do kinda like twenty thirty million dollars plus in revenue last diet had heard which was few years ago and so ink box had done pretty well and this new one if ep tattoo just raised twenty million dollars i got my attention i said well what's going on here so what these guys have is a bio inc that you that can go into even email like a normal tattoo gun you gotta go to a place so inbox box is sort of like a sticker you just put on your skin and that it fades away this is like actually legit tattoo but it's a one year commitment instead of a you know a fifty year commitment or whatever like a normal tattoo is so you go you actually get it into you know tattooed on your body and it degrade after twelve to fifteen months it fades away and and so they have like one studio open in like la one in like new york and they raised twenty million dollars to do two things one is to release like colored tattoos because right now it's just black and white and the other is like to open more studios because the way it works is you put down it's like tesla you put down a twenty dollar deposit and that lets you basically book a reservation at this thing and they have like a million dollars worth of like pre booked reservations at their studios that they just are backlog on and need to need to do and what i thought was interesting about this i was like okay cool it's like some kinda like material innovation on the material science of the inc but i like that this can go into a normal tattoo because i think what the i think the best i think it's sort of stupid to open up their own you know tattoo parlor maybe you'll do a few of those but there's twenty one thousand tattoo parlor in the united states that's like the same number of like high schools are in the united states so there's one one tattoo parlor for every high school essentially is that is that a real stat yeah there's more estimated twenty one thousand tattoo parlor and there's about twenty twenty twenty twenty five i think you're wrong by the way then having this studio is awesome it it doesn't matter make money that i guess what i'm saying is yeah i think what they should do is they should sell this to every tattoo parlor as the hey you you want diet coke right you want the diet tattoo you don't you want the not lifelong tattoo commitment hey we sell this thing it plugs right into our normal thing and we're are we have the staff we have the brick and mortar locations so i think they could roll out to ten thousand locations like this rather than opening up their own store brick after brick so anyways i'm pretty excited about this and is kind of a cool idea i i'm gonna sign up i'll go to it they have a brooklyn one i was about to get some more tattoos i would totally do that right you have a few a few interesting tattoos on your body you could talk about i've got a few bad ones so i have one you i've got four homemade ones and the way that you you do you the way that you do homemade ones is you use a a sewing needle and and ink and you just make a ton of dots i did that when i was like twenty one and like partying i i was highly intoxicated i don't entirely regrettable but they looked silly i like it says like i what do you have on your you like something on your foot i got like that say no one says wow or mom it depends so and then they have a feet tattoos that say act now which they're are kinda cool they're kinda cool but yeah like so self administer tattoos not not every day you see one of those which is actually quite popular is homemade tattoos it's called stick and poke when i did i didn't think that they were that popular but i think they actually are quite popular but anyway this had two business i out one hundred percent sign up for that it looks sign up for them it it it looks pretty sick they are black and white so like they're yeah yeah they look pretty like like i would get it but if you're like a cute girl and you'll probably it's not just they're black and white it looks like they're not like colored in so they're just like an outline of a shape or at least that's what i see on the website it's like a cat but like the cat it's just like the outline of a cat yeah like into this shade it a ep tattoo so i i think you're on board there it just opens up the market right like there's if there's if there's like a a circle that says this is this is a circle that represents a number of people who are willing to get tattoos for life you say and now there's an option that you can have a tattoo but it's only gonna last a year and it'll fade away okay that circle just got like three times bigger four times bigger you're just increasing the size of the addressable market for tattoos which is smart so i think that's cool because you get to try something for a year that you could potentially impact the rest of your life you know what's always freaked me out like and and we don't discuss it too much but or like as a society it we accepted that that's normal buying a home you basically go into it for like ten minutes and you're willing to spend all of your money like every dollar that you have and thirty years of your life after like a fifteen minute walk through is that crazy is that you give you a hundred page disclosure that you can understand and then you read some scary stuff in there and then you're just like i guess i guess i just live with that termite issue i always just thought it was mind boggling that you can you you have to spend fifteen minutes for making a decision that in for most people to all their money and also it's for thirty plus years of their life right off a off a fifteen minute walk through that's always that's always been crazy to me so this is that that's well this is good for tattoos that they get that moment you wanna talk about these these top two things i think you so so i was thinking about class rings alright or i think somebody ben shared to tweet with you it was just like a meme it was like the the if you wanna know how we get ideas for this so me and ben sent other shit off twitter all day and then some of it you know it's just like a memes but but i i thought started to thinking about but he goes some guy coleman notes he goes remember when a company would come to your high school and guess like you into buying a four hundred dollar class ring and you know there's just like about really a hundred likes on this tweet and i just thought this so funny and i remember that happening i remember buying a class ring and i don't i lost it i don't know where it is there's like a waste my money so ugly i was never gonna wear it but i bought it because i was like i guess this is like the moment was supposed to commemorate these four years and you know it's now we're never basically to buy this ring so i kinda got pressured buying it and so i started thinking about this class ring business so let me tell you some things i discussed alright so this guy is kind of like my bill of the week i got two very boring business people that i'm on a feature here so the first guy it's called otto jo and auto jo is the founder of jo which is the number one class ring maker and auto jo he convinced the class ring basically so the he started this thing at eighteen ninety seven in ottawa right this is like you know over a hundred years old and and so he invent this thing and basically says okay great we're gonna have these rings that commemorate the occasion and and so he he creates class so what how does this work so basically high school or college you go to the school at the end of your senior year you get ups sold into all this stuff you can ups sold into like you know shirts your books but the class ring is like kinda like one of the more expensive items four hundred dollars five hundred dollars sixty hundred dollars for class ring sometimes and and so i was looking into the history of this company so basically the company you know existed for a long time goes public in like nineteen sixty five or whatever states public for a while ends up getting acquired by private equity so it gets acquired by by by it's something called new brands and this is actually an interesting company to look into they own rubber made crock pot au like all these like home home appliance companies then they old like elmer gl sharpie yankee candles like all these brands that we know about they have ten billion in revenue across their portfolio brands and so they had they bought jo and they were like look this company makes about seven hundred million dollars a year but it's been flat or declining like the year book and classroom it's interesting sort of like finding five percent a year and so it's like oh you know maybe there's room to turn around so they buy it for one one point five billion i think yeah and then they try it for few years can't do anything with it they sell it to another company platinum equity for one point three billion so they take a two hundred million dollar loss on it sell the company so still owned by pot plan of equity and just this thing that exists so started getting me interested like how does this whole business model work what i couldn't find is what's in it for the schools because the schools definitely give these people like real estate on campus or on on on premise to sell a stuff so i wonder if there's a rev share i couldn't find that that detail but it i got me thinking how would i compete with this if i was gonna compete with so i thought this would be a front brain so boring business how would you compete with this well let let let's walk through how seniors come into this you know i use did you use josh jo and his i think i think we bought justin's yeah so basically if i remember correctly you're a senior and you get a magazine you get a magazine like do the hand the hand like a pamphlet to all cylinders years i remember buying it from a table there's was like a table set up with a little like table cloth and on it was a bunch of rings i think they did have a brochure of like here's all the different models you can order try them on and then like you place your order and you pay the thing and then it arrives you know months later and your school knows who's ordering i think because i didn't order one i was like i don't this is nonsense i don't i i don't like high school this far like i i don't wanna ring and my school came to me and they're were like are you having trouble at home and i was like no they're like do you need money to buy the ring we'll buy it for you and i was like no that's lovely i i i appreciate you guys but i just think it's stupid i don't want i don't wanna ring and then they had a ring ceremony and they just handed me a plain box and it had like i went to a catholic school and it had like a a cross or something in it so that they this is high what you're talking about yeah so they like had some type of thing to give me and i was like i appreciate you guys but i don't want any of this stuff but anyway they the school knows who orders as well right and so so okay i was thinking about okay i think there's two models this there's distribution and then there's product so on the distribution side i would definitely try to figure out how do i partner with either the school themselves or a sub entity in the school and so did you invest in that company copper that i sent you we passed we passed okay so one of the clever things that they do i won't go into their whole playbook but they have an awesome playbook on how to they're they make a like a a debit card essentially for high school students and they grow really well and the the people who are behind it they created a different product for high schoolers and they had a playbook basically how do you get high schoolers on board for your thing one of the things that they do one of the pieces of the playbook is that they go they partner with one of the like organizations in the school so they can't partner with the school itself too complicated but they'll go to like the baseball team or like the volleyball team and they'll say hey you guys need like five hundred bucks for your like uniforms this year great we'll sponsor it in exchange you guys help us promote our thing you guys become an affiliate for every additional student you bring on board you get more money for your org and so ends up being like you know a direct ad affiliate deal with with with the groups and they're were obviously highly motivated because they need to pay for their stuff so similarly i guess what i would do is i would try to for the distribution side i partner with either the school or a partner with like you know the band or like you know some group in the school and say hey if you guys help us sell this you get a rev share with this thing that's how i would get my foot in the door then the question is what product because i think class rings are incredibly ugly and i think there's sometimes a good thing about ugly things because they stand out and they seem special unique or different versus like it they're not ugly they just all look alike like every class ring since you know this this thing has been invented they'll be like eighteen ninety like it it's the exact same thing if you see someone wearing a class it's like alright a bundy like we're you're little in the past here right like yeah like you're a door you peaked it's a do move right so how do so first if you can make it on unless you are like one of the early classes of harvard or i'm like alright i get it like for unless you won like you know the nc championship then yeah near your championship ring yes and even you should probably just keep that on a on a shelf from the house but like i i think it's okay it's not meant to be worn necessarily so here's the opportunity see so my my my best idea that i came up with and this was like an hour before we started recording this my best idea is class sneakers so i think sneakers are like hot real estate and i know if you ever seeing people who make custom sneakers like either for celebrities or for lot brands they're awesome they're like they have like a paint gun or like it's like a tattoo gun basically yeah they can like create it's like a graffiti mural on a a pair of air force ones so that's the first thing i would try to do is class sneakers i would try to basically say great how do i come up with a base model maybe it's like converse versus or air force ones or something like that plain play white shoe and then okay everybody's graduating right now they're all let's say class of twenty one so i'm gonna have class of twenty one and then i'm just gonna make different color schemes for the different schools and and then if you pay extra like you can get your name sort of like embroidered on the thing or like whatever your your phrase or whatever you want on on the back of it and i would basically sell comme class sneakers that can either be worn or they're just put on you know put on the wall put it in put in the in in the house somewhere as a piece of which which which shoe which brand and model i think maybe i'm out of touch here but i like kind of just like like the old school plain white air force ones i think those are like yeah that's why i thought one of the best canvas to to use for something like this but simple i don't think it really matters i think you basically you need some shoe that in reality if i was doing this i probably would like find something that's shaped like that but it's not already like a hundred dollars right because i need to get the shoe for like twelve dollars and then i need to do the custom you know the paint work on it for like another eight dollars and then i need to sell that shoe for like hundred eighty dollars or two hundred dollars something like that i think that's the model here and i think you could do this with instagram ads facebook ads and partnering with school organizations to do like kind of rev shares and i think it could be cool i think it's like a status symbol so that's how i would attack justin's right if they're making seven hundred eight hundred million dollars a year other ugly ass class rings i would start with class sneakers as my first idea yeah i think that's good so i'm looking at i'm looking at it do they sell some ugly ass shit i cannot believe this business is in place and here's the take here's the takeaway here is that once you get locked into some to a certain contract yeah i would actually phrase it like it's hard to fuck up or default if you're the boring default it's so such a good position be and a lot of times when i think of like when we think of entrepreneurship and we think of starting stuff we think how can i be innovative how can i be new in reality in order to make a lot of money it's how do i get locked into this to to the point to where like it's gonna be a pain in the ass to go anywhere else and that's the takeaway here i'm looking at justin's since they they started you said in in in eighteen ninety yeah okay so if you started something a hundred and twenty four years ago and you are still in c with these high schools this is significantly better than any enterprise saas company this is significantly better than a newsletter do this when i think of this is idiot proof jo is idiot proof i used to say that real estate has the highest number of low iq millionaires jo is is the the best example of that i've ever seen i love this company and i think that when i start stuff that's that's what i should think of how can i just create something that people buy forever and i have to innovate on the product zero that's exactly done the best example of this that we came up with that we had on the podcast was the the workplace compliance poster that you have to have for like the hr safety or whatever work the the poster every office has in the break room that poster you just have to buy every year it's like a hundred dollars or something and you just have to get it every year otherwise you're out of you're like out of compliance you're like out of code and you know zero employees just sort of like an auto renew where i sent you this like one cent poster for a hundred dollars is like such a beautiful beautiful business and in fact i almost wanna just come up with like another compliance poster actually this is my next idea here live on the podcast what's another like bullshit ass compliance poster that i could make that i could sell to every company like maybe it's like something with like the modern day woke stuff like it's about like you know anti her openness and her anti harassment and like pronouns and like everything it's just like a reminders of like how to not be canceled so so it's basically essentially just like a reminder poster that gets updated every year with the latest cancellation policy and you just need to make it seem like a total boring company thing you just sell this every age you said to send it to them once and then you like get them on file to like have this in the their you know restrooms every year or something like that if you work for a company like this like one like what you're describing or jo so it looks like on glass door they've got three thousand employees dude if you want to talk you what they do you're asleep you've been able to sleep for sixty five straight jobs what do you there in hi nation what do you like what why do they even need employees that's what like i'm looking through this like what's the point of having a person do this like you could fire most of all your people and just build stuff that it automate it and you simply have salespeople that just try to like sell stuff but like you don't need anything i i i'm looking at their class door i'm like what on they have a thousand to five thousand people i thought it said three thousand in another place i don't even know what you do like what what do you if you're the ceo of this company what do you do every day are you like hey this week we're gonna try this is like no you're just keeping the lights on the whole time and i'm okay with that sounds like i'm criticizing it i'm not what the fuck do you you work this company has the little mini putting green in their office you know that little putting green of a one hole putt putt golf if you could put in your office michael jeff and stuff michael barry he has one of those in office he's probably listening to this right now looking at the putting green and being like goddamn damn it these guys are wrong about everything but the right about the damn putting green and i gotta get get rid of this thing this is when i i wanna start something like that this you just have to do no work ever i mean just follow it's just undercut right so i think i think you can advertise on facebook and instagram and be like hey seniors don't get ripped off by justin's same ring half the price yeah just some amaze day i have none of the employees and i'm gonna drop ship this out of china so like hey don't get ripped off by justin's that's bad that that's my ad creative again somebody wants to do this just keep me up i wanna hear how this plays out if you end up doing this just advertising sorry so this is crazy so i wanna talk about the second one the this paint when this is interesting i sent you an instagram there's another person trying to compete with them and they're just making a clashing that doesn't look tacky so that was also like one model which is like these rings look cool it's someone called j hana or something like that that's your instagram j dot hana and they got meaning meaningful traction yeah these are kinda clash these are classrooms rings there's only four it's like they just stand for like kinda like earth wind fire and ice or something like that but they're just kinda classrooms with the year and they just look better they look cool when you wear so that's another way you can go about this alright here's you wanna know about here's another company that you're gonna be mind blown about do you know what a pant tone color chart is the pant matching system i googled it it googled it and i see things that i recognize like a like a color wheel yeah but okay so here's here's the story here's the store you need to know okay so there's a guy frank who sent this to me on twitter so shout out to frank he's got like an egg profile on twitter but he he loses is a body he just goes hey pant this is gotta be a huge business these guys sell this freaking color book for five hundred dollars and so i said wait i have one of those color books on my desk what's the what's there's a business behind this and sure enough okay so here's the backstory there's a guy okay so otto jo was our first you know billy of the week lawrence herbert is my second lawrence herbert basically they the these guys they owned a print company print a printing company and they got tired of the fact that like they had all these inconsistencies and colors right so you would try to just describe a color or it's blue color but like which shade of blue and then all these different inks that were trying to keep track of a name or whatever and they said screw we're gonna create the global standard for colors so all they did was they took every single shade of color and they put a number on it and they give this to every like manufacturer fashion house architecture firm like you're picking the colors for your curtains what pant color you're gonna use you're picking you know the color of your fabric for your clothing brand what's color you're gonna use your you know crazy like ben and jerry's uses color chart for they have quality assurance group that basically looks at the brownie that are gonna go in into brownie fudge bites or whatever and if the brownie color is between you know brown six ninety and brown six sixty nine then it's good it's properly baked and if it's under or over it's like too baked or it's under baked so they just hold this up and they look at the brownie and they say does this match this color or not and so this thing is used ubiquitous so they created this pant color system the matching system it's like twenty five hundred colors they make over a hundred million dollars a year just sending out this little brochure it'll little pamphlet it there's a booklet with all the colors in it and everybody buys these things we have one here because when we need to communicate with our manufacturer for our brand we have to tell them hey use pant color five zero six c or whatever it is so they know that we want that specific shade of blue how does this product start so so the guy owns the printing company decides to create the pant matching system and the number one way they got the word out was this marketing stunt like we we talked about michelin star and we talked about like that that that system so they started coming out with color of the year so they just they would make they put a ton of money in effort effort behind color of the year so twenty sixteen rose quartz twenty fifteen mars you know twenty twelve tangerine tango is the color of the year twenty eleven classic honey suck color of the year so they they they do this big marketing blitz around what is the color of the year and in order to come up with that they have this hush hush process where they invite twelve like trans to their office and then they each give presentations and kinda like debate around like culture and where the where a society is moving and then they come out in the like honey cycle is it and then they immediately blitz the market with that they send that to all the like fashion houses ad agencies and then they start using that in their campaigns and they start you'll start getting emails which is like oh by our thing it's got the color of the year this is honey cycle the color of the year for this dress and so brands start using that for their own marketing and so it started spreading that way and so they sell these booklet lists for like in our eighty five dollars up to five hundred dollars these booklet and then every year they launched like a hundred new colors so you gotta get a new booklet with all the new colors in it it's like the dictionary and i just thought this is amazing i didn't know there was even a a company behind us and it makes over a hundred million dollars a year alright doing mine alright we're gonna we're gonna build off go to w g s n dot com so w g s n dot com do you see that yeah i you've covered another this one these are as a trend trend makers right they have like a a cent of the year or something like that no colors it's colors well exactly what you described they do almost exactly that what exactly it's except it's a it's really like one or two reports a year but it's a subscription service and they saw the businesses and they're public companies so i can look up the revenue so their revenue last year was ninety ninety million euros i think this is a euro so a whole hundred million dollars yeah a hundred million dollars and it's been doing a hundred million dollars or it's been doing around that forever so it's currently owned research reports basically but it it it's we can dump it we had the founder of david's tease on here and he was talking about how he uses a brand he he used to pay for stuff like this and i remember asking him like is it just bullshit or is this like why are you buying like i don't know how much his report is like thousands of dollars for this thousands and thousands he was like oh totally worth it like that's how we got the new like flavors and fragrances for the news teas every year i was like wow okay interesting so it's called w g s n w g s n dot com and to dumb it down starbucks who will buy a hundred thousand uniforms or a hundred or or fucking ten million coffee sleeves they wanna know which color for christmas what shade of red is gonna be interesting enough or if worm we're buying these uniforms for this what this promotion which colors the right color by the way they starbucks red thing my wife loves starbucks she goes starbucks anytime she can and she literally looks forward to the red cup moment where they switch the cups and like it's like an a it's like an emotional thing almost it's like it's basically like oh shit like like the season has changed christmas time is here i get these warm fuzzy feelings and part of that i associate with is the red cups i would i just have to be like crazy that anyone cares well yeah it just means that it's winter wintertime and so this company called w gs companies pay i think it's eighteen grand a year and they also have someone you could talk to so you can ask them a question it's called the that's what they call their advisory service i they just like you you you asked a questions but then they also so i believe the way the business works is they they do two things they look at loads of different data on which what's what type of color is selling well and i imagine it's just someone else's data the second thing is they survey people and so they'll survey like people who they deem as experts and they ask them questions and then they create this like survey responsive i alright here's according to all the experts this color these colors for this type of niches are gonna be the colors that you're gonna use in the future right and if you know if you have a company that's not like growing that much but it's worth ninety million euro a year in subscription revenue i mean that's like a three four or five hundred million dollar a year company or a company that i think makes like thirty million dollars year in profit only off colors and this is the second one in a few minutes that we've named colors are very interesting and by the way these guys the pant guys they then partnered with some of the firm to come out with the so they they pant became has become the universal like language of color how do you describe color to somebody you describe it the pant on chart and by the way the reason why there's like a sign there's like a bit of a mechanical reason why so like a normal printer if you use a printer i think i normally like this household printer well it has this thing called c y k if you've ever seen that like capital c m like hey what does that mean like cy mag magenta mag magenta yellow and black or something and basically you can mix those four colors and you can make a whole bunch of combinations of colors just using those four it's like rg g for tvs and but pant if you have a pant ton machine then the pant machine basically has like eighteen base colors and so you can mix them you can mix because it's eighteen specific base colors you can create all these really specific shades so when you give somebody the color it's not just so their eye knows what it is it's a they can punch it into the machine and create that specific pigment or that specific ink or that specific printed color on top of whatever it is so there's like you know they needed something like that which is pretty cool but anyways these you guys partnered with somebody to come out with like the pant tone of taste and the tone of smell also right how you describe a fragrance well how how do you do this and so they they partnered with some company they they also tried to own that space which i just think is awesome to be like kind of the global authority and agree naming of a color and somehow a private company owns that which isn't insane it's like owning you know the periodic table or something and we are talking about you called it boring i think this is fun i think this is actually kinda fun this the i don't know if i would wanna do it all the time but this is like a fun thing because you can kinda shape culture i mean we were talking about that red that starbucks like you you or like the coca cola red or the fact that do you know that coca cola invented santa claus pretty much or like the the way that we the way that we envision santa claus i don't wanna go too them much off the cuff because i actually research this but i'm i'm a i like old stuff like and i like american history and so i've read stories about this but like the modern day santa with like that red suit fat guy who's got a white beard that's a coca cola invented that oh shit we need to get a deep on that one we should go back okay alright so i'm gonna call this business i discovered this business the hard way so we we were traveling we left something at you know the tsa security checkpoint where you're like putting all your stuff in the bins or whatever and we left something in there and so we get on the plane my wife's like no where is that thing oh don't worry i'm sure we can just sort of call them or like you know file a you know file a report and are you trying not to say what it is what the item yeah oh it was based just like a baby stroller bag thing so you know it's like a hundred and fifty dollar item but like not you know whatever nobody care it doesn't matter what it is left an item there we so i'm like okay let me google like just hey item left tsa las vegas airport and and the first thing that comes up a thing called insta file kitchen you file file your claim to get your thing back i click it and like just tell us what your item is and we'll get it back to you don't don't worry about it and then you go through the flow and then i tries to charge you twenty nine dollars the end and like whatever oh and as i'm doing this now so i go through i file this i i'm starting to file this and i start to get my spidey spin sensor starts tingling i scroll down and i see you know is file is not associated with any airport tsa or anything like that i'm like oh what is this pretty interesting business so so first i think it's clever a clever move or i call these couch cushion businesses it's like finding change in the couch cushion it's like these little cracks in the system or you can just like slip right in and create a business so of course people are gonna be losing you know one out of a thousand people are gonna lose something in tsa what are they gonna do they're gonna google it and these guys are the top ranking result for that for every airport i think and so they just all they do is filing a claim is actually free what they do is they just rank at the top they get you to pay for it and then they go file the claim on your behalf and just forge your they just forge your report to them and then they forward you their response and it's like i mean a scam way and it's not a scam it's it's like a kinda a managed service the part it's it's very misrepresented representative and so you go read reviews people are very angry at i don't get angry about this sort of thing i actually i'm like oh clever clever you've found a way to like you know capitalize on this and you know there is some value add service because again there is like an agent in the middle i don't know how much that's why i'm saying not it it it's it's it's it's very technically it's not a scam it's just misleading it depends if they're actually better at if they actually save you time or money or like you increase your odds giving your thing back if they're really just forwarding your report and then forwarding their email back to you then there's like zero value add but if they are actually like you know filing it right following up for you calling and getting the answer then great you know that's and i can't find anyone online who works at this company yeah you can't find the owner you can't find the about page and that's what i'm like okay yeah you know probably more towards camp anyways i know this is fascinating and how many different businesses are there like this there's probably a ton of different business up like this that are just like these really hyper specific scenario searches that that you can rank number one for and then when you do bet you kinda print money i bet you this business is you know profitable seven figures business just off this one this one thing like mugs shots dot com or mugs shot website what is that to look up mug shots yeah you've never trying to look at someone's one's mugs shot oh my god it's littered with scams so google like a find mug shot california or like you know like imagine like what imagine a friend gets arrested and you're trying to find a mug shot google whatever you're gonna google alright so i'm seeing bunch of ads four ads at the top let me find shots for free looks like a search bar i could search their name and it goes find the public records and i'm guessing it's gonna charge me something at some point crazy right yeah it's pretty wild so a lot of these mug shots that they get they're just public so if you know where someone gets arrested you can just go not all counties are that way but you can just go to like san francisco or so that would be like alameda county mug shots and you guys actually go to the website right and they just like and they just aggregate it but they have super super slick onboarding ways to like get you to give them money and the it's super optimized right like this they right next to the search bar it says norton security and mca mccarthy secure the why do i what does that have of that's a virus scanning protocol what does have to do with mo typing in someone's name to search for them like but this is just like these random randomized trust building badges right next to the search bar just to get me to do this for free yeah so it's not gonna be free it's incredibly scam and anyway it it's very similar to what you're describing we can actually do a i'll actually do a breakdown about this very soon maybe next week i'll do a breakdown on this business historically incredibly scam probably you could own the person who who can own one of these businesses and make like ten fifteen million dollars a year in profit although you gotta like you know live this shitty life where like you're just kind of a piece of shit scamming someone but it's like it's crazy fascinating that these shop businesses i think they crush yeah so do you know who nave jane is yes so he is like a billionaire guy now but he the way that became a billionaire i'll he's kinda done a good job of rebranding himself toes like inspirational tony robbins guy yeah but he owned a bunch of scam businesses and i believe some of them were po schemes that he took public so what wasn't it a po scheme about i think exactly but basically during the dot com boom there was this a company called info space and he was the ceo of info space and i don't know the full story i should look it up but i've i remember reading it because i met his son his son guy an jai really interesting guy and you know like he's he was kind of like i was sort like why is this kid so like polished so why do feel like when he's talking to me he's talking like on cnbc or something like that like was i got this like politician vibe from him and so i was looking about like oh he's the son of this billionaire they you know grew up you know on the same neighborhood is like you know whatever bill gates and other guys and then somebody had told me somebody was like yeah dad's kinda controversial so why is that and i said he started info space took info space public and then before info space crashed and the dot com crash he had like don't know sold a bunch of his stock he ended up doing great all of his employees you know lost their kind of like the company went under but he ended up doing very well that's the like long short it now i don't know if it was like you know some kind of like under handed stuff i'm not sure but definitely there's like a a long kind of like report that it's pretty hard to google for it because i think he's like scrubbed it but you can find it from the old like seattle times or something like that but then he started another company that also had controversy called intel and intel is the one you're thinking about and intel i think it's sold like for over a hundred million dollars but what it was a sort of like in the it was a so it's a way for people to peru produce criminal records and conduct background searches online but the way the way it worked if you look if google like intel scam or intel shady you'll see that like it basically looked like one of those like free credit report like kind of services it's like oh just type your name and you'll get your your data your report and there's like this tiny checkbox that's like you know you know you agree to pay nineteen ninety nine for the rest of your life if you do this and like and so that that's how they're were making a bunch of the money was they were just taking aggregating public records making them a little more searchable and they had this sort of like hard to see subscription that you were paying for at the end of it maybe i i don't know i mean you must have entered your credit card so it can't be that hard to see but there's was a bunch of controversy around in intel i remember you he's rebranded service now he's got like this company moon express that's like sending rockets to the moon and like and now he's got something like called va it's like imagine the world where illness is optional it's like you know just trying to save the world save the planet type of guy and if you hear him talk he's extremely charismatic as people who who tend to you know run schemes tend to be and so he's i don't know i i don't know i don't really have an opinion myself i just know that there is some controversy around this guy but i find it to be a pretty fascinating character i find him very interesting to hear when he talks their inspirational type of speaker and now is doing these kinda like big picture elon musk type of things but got his start doing something much less savory we should have someone come on and talk about some of the stuff i didn't realize that i i i knew what tell you was but whenever i do these background check i like doing background checks stuff it's fun have you ever like like don't you ever do it like see like have my parents ever been arrested let's find out no i haven't had never do anything like that but i'm also not like ancestry dot com or twenty three of me i think there's a lot of people were just like big into like self exploration kinda like my past other people's past and things like that and i i just haven't done that a ton well so that's me so i of most people like answers dot com a huge business so i think anyway i think this yeah i i i didn't realize i i thought that someone ten or twenty million dollars a year from this but now that i remember intel i think was doing hundreds of millions from this yeah i i ran into some another business like this that was looking for people's addresses so when we had that like i i came on the spot i talked about somebody was stealing from us we're and we knew who they were we're gonna find them and in the cops of their house stuff like that why i needed need to find somebody's address and so i started basically if you have like a couple piece of information a name a phone number stuff like that there's these like websites that will come up though they'll hey yeah we'll give you this we have oh huge database of all everyone's address just put in their info and then you get like three steps down the funnel it's like oh to un blur the address you gotta pay nine ninety nine in a month and it's like why do i need this monthly i'm not doing this every month but okay sure i really want this address and like they're just like i bet you'll forget to cancel this and it's like a small a lot of times with those services is you can do a good enough job of if you actually cross reference a ton of them you can actually find the name on blurred because they'll show you three like pieces like three possible options and like the third one which is likely it is is blurred but then you could do some weird like tri and figure out which one it is it's kind of interesting i've done it before as well yeah this is like sort of the dark parts of the internet and all they're doing like you said is they basically take stuff that's public record or they take guesses and then they they aggregate it and put a fancy kinda search bar and they just do a good job of ranking in google or paying for for google adwords and that's their business model but you know i don't know too much about this i've never thought about doing a business like this but when i run into them as a customer i'm like what's underneath this how the heck does this thing work me too fascinating me too and and mug is the classic i'm gonna do some interest on a mugs shop i'm gonna tell jay to do to look at mug shot stuff that's a great one alright i think that's the episode right yeah that's rap i feel like i could rule word i know i could be what i want to put at all in it like a day's off on a travel never looking back