2 Trends Hidden in Plain Sight (+ $1M ideas)

screw nick hub talking about rv parks and storage units we're gonna be talking about flea markets that's what i think it's gonna happen i feel like i could rude where i know i could be what i want to from at all in it like a day's off on a road less travel never looking back i wanna talk to you about a topic and i think this is a topic it it's my passion this topic but it's also i'm gonna break it up because i think it's a a trend and that's what we're about and b i have it's sort of a prediction i i think i have a prediction here and it's gonna be like be interesting in the next five and ten years okay sweaters denim tobacco yeah you're in the ballpark media yeah we're in where in the zip code we're definitely the paper we're where in the where the zip code so years ago this doesn't matter to you because you're not from the south but if you're above the age of thirty a lot of people here probably remember this tv show american picker do you did you ever even watch that show never watched it okay two guys who go and by junk and they tell the story of the junk and then we went from storage containers so that's a different show that's a different show but again say ballpark but basically they would drive around the south they would not come old people's homes and say can i come and look at your barn and they would find old cool stuff tell the story of it cleaned it up just a little bit bring it back to the store where i worked and we would resell it that's basically it that was that's all it is but we would have lines out the door because at the time this show we were it was like david letterman was number one and like american picker was number two in terms of the most watched shows on tv there'd would be days where we would sell i'm not exaggerating a hundred thousand dollars in american picker t shirts because all these guys would come in and wanna buy anything that was american picker related how much revenue do you think that store did overall i would imagine ten million dollars one location one location yeah next door or just like a normal show it was so small that we had a script to let people to people would come in and be so disappointed at how small it was because they would think it it's like this big like because the cameras being look huge and like familiar to my life i i do add a script yeah so it it was like a tidy store but we killed it but i experienced something that but the thing was is that it was all like hill billy it was like redneck neck hill billy from like alabama for some reason the picking culture it's all like hill bill in like rural alabama like are you said for some reason i yeah i don't know like because they like old shit or they like the reuse stuff i don't know it's just part of the culture but this this weekend i experienced something that has totally changed my world on this topic so there's a thing called a fargo marketplace and i went to it the other day click this photo that i'm highlighting right here so it's based the story of is basically it's these four guys and there they look like they're twenty four years old and they started organizing this flea market in new york city and they host it at this place called new house which is like the hip version of we work so it's just like weird combination of like urban new york stuff but like flea markets which are historically like old people and southern like heritage like it's it's not like a new york cool kid thing it is now though alright can i just describe what i'm seeing so you describe what what you see and who you see every photo looks like it's taken with the polaroid even though we have like four k cameras everybody has a beard and a bald head so a lot of hair on the face no hair on top i mean the style is ec there's a dj it looks like is this a party in a goodwill shop is that what's happening dude it's a high end vintage flea market and it was packed and i'm thirty five i was the oldest person there all the guys are dressed as girls and all the girls dressed guys but there's a lot of weird stuff going on and when you and they're all wearing it's all like twenty four year old single guys wearing suits and ties i went there with my daughter and it would just mean her i was i felt like i was the oldest person there no one had children look your daughter this we were just like hanging it out for the day and i like i was it was fucking flea market and it was like adam sandler big daddy we were we wore matching sweaters that we were we were we were the hit we we made the the instagram of these guys but they built this flea market and it was packed it was like like it was like i was like regretting bringing her because i was like dude this is way too packed and i can't even get around so we didn't even stay for that long but it kinda got me thinking about flea markets because i think that like have you noticed that by the way that like millennial hips have just disappeared they're just gone they're no longer a fa anymore hips i just like where they go do you have theory these are the new hips peep young people who wear like nice clothing like this in are into vintage this is the new version doing this there's like a branding genius look at these posters just like this is just so well done like how do you turn this just shows you can make anything anything can be done anyway you can make a sandwich gourmet you could make a sandwich terrible you could make a flea market cool and you could make a cool thing feel like a flea market like this is all this is so well executed as far as the branding goes it's unbelievable like this thing instagram looks like a magazine is it unbelievable but here's the thing this is why i'm bringing this up it isn't just these guys so go to the instagram it's if you're listening it's called a fargo marketplace and look at the photos of of the whoever you see that's a stylish young man click their pro in their tag click their profile tons of them tons and tons of them have a hundred two hundred three hundred thousand followers and it seems like young twenty three old guys showing off their outfits and the engagement on these instagram handles is insane so i'll give you an example of one or do you see one right there i'm trying to find it but yeah give you an example so go to the handle is denny six two three so i'll post it in here dude what a big day for denny he had no idea this was gonna happen for him so look at denny alright denny wow cowboy hat flair just he's wearing chris saga shirt but the rest is is fantastic a hundred and twelve thousand followers he's a digital creator a men mentor blogger content creator since oh eight oh my god he's been in the game he's a creative director this where what flag is this is philippines what is that i think it's puerto rican but i bought this sweater from denny denny was a vendor at a fargo this sweater that's sweater i bought it for mobile because i wanna be part of this trend and so my point here is amongst young people this is a huge hit and if you click around and these guys is instagram you know there's this joke about whatever the silicon valley nerds are doing in five or ten years is gonna be mainstream this is the new york cool kid thing this is like walking around soho and seeing what what people are wearing this is it and is happening right now and i have two ways i think this is gonna be a big business okay so wait is your take that flea market because i if i understand you correctly you went to this cool flea market you you what i can't even call it a flea market you went to a party it no it was a flea market okay it was mostly a party happen to have some good it was a flea market with the dj you took your daughter it's hilarious you're saying flea markets are a bigger deal than most people realize especially people like us who living on our computer and then you're are you saying there's an opportunity here are you think somebody's gonna build the crumble cookie of flea markets what you saying think i think two things are gonna happen i think that there's a massive like pe opportunity here i think flea markets could potentially be the new rv park and you could purchase them at a real estate valuation i also think that there's is a huge amount of male well females as well but male like fashion influencers and that's like a hot trend and i've spoke to like ten or twenty of them and they're all fucking broke all of them are like i wish i could just pay my rent with this right right i think this business is a beautiful business and these fargo marketplace guys are a really good example of how it's done well and i think that they're probably not savvy when it comes to business they're more like artists and that there's something really interesting here and so when you're seeing this rose bowl flea market twenty thousand video visitors twenty five hundred vendors per month alright so basically based on that twenty thousand visitors paying twelve bucks to enter the vendors paying a hundred and fifty bucks to be there they're making six hundred grand per flea market which happens what once a month once a month but they're you're forgetting like so many other things like table rentals chair rentals things like that so about seven to eight million dollars in revenue you see on this from this one flea market basically i think it's even more and i also think the other point that i'm gonna make is that it's pretty like it's obviously very old so there's this one called broom field antique show so to be a favor and go to their website so broom is a is a flea market that gets a million people a year coming to this festival which is huge right that's we're talking like coachella coachella size stuff scrolling to the very bottom so if you wanna contact someone you go to the go to the very bottom and look at where it's tell me what it says about jody oh jody j m j y two at aol l dot com just send a note of it if you wanna learn this is a an event with one million customers if if you wanna learn more about it email jody at aol o dot com that's what it says at the very bottom go to jody linkedin i looked at i i looked her up on linkedin can can you click jody linkedin where it says look at jody jodie great jody her name's is jody young she is the owner of this of this business with one million customers jody looks lovely jody looks like a nice woman jody doesn't exactly look like what i think is going to be a younger generation of people who are interested in this topic so you're saying the owner the owner of this business these types of business is gonna look different in ten years and i would say that they're probably not the most twos your words wisely answer listening the they're probably not the most up tie operators that's what i would say they're probably very passionate about this and sometimes when you're when when passion leads maybe you're leaving you know dollars on the table that's what i'm saying and i believe that in the next couple years screw the art screw nick's sc talking about rv parks and storage units we're gonna be talking about flea markets that's what i think it's gonna happen alright bold prediction i really like this by the way this is a this is sam park special i'm lost sand special cool find on the trend cool find on the underrated business flea markets how big they are wow they're kinda stunning in terms of like the visitors that get i like how you wrote at the bottom and ai ain't gonna fuck with this yeah this is part of the thesis this is a good like private equity roll up thesis by you good job by you yeah and it's thank you thank you for that condescending patron patronizing good job for you you like that good job by you guys really problem it amongst young people dude they buy a huge amount of vintage clothing something like i've said i saw some crazy stat where it was something like eighty percent of gen z ears regularly shop for a secondhand hand clothing and so you have companies like pop if you heard a deep pop sean yeah it's like a second hand mark marketplace play second hand app do they have eighty million users and then there's posh mark and then there's grail and then there's like ten other ones these young people are buying vintage and secondhand hand clothing at like alarming rates not alarming but you know what i mean like surprisingly high rates and have you ever seen like haul on tiktok have you seen that i've seen a lot of things on tiktok i've seen a lot of things so that's cannibal of i've definitely that it's a it's a huge thing if you like type in thrift haul on tiktok i file so many of these people on instagram it's like a really common thing and so my whole point here being young people are buying this shit up man they're buying this the second hand clothing this second hand clothing like crazy i'm just looking up goodwill numbers so goodwill revenues last ten years starts at four point eight billion five point seven five point nine six point one six point three seven seven billion pandemic goes back down to five point five then it goes seven and a half billion eight point two billion and nine billion projected for this year or for for the last year and if you go to what's it is it called goodwill fine so goodwill fines dot com they have their own like online marketplace where they auction off like a handful of the like nicer things that goodwill collects and people love it i've bought a couple things from there i think ari said she buy stuff from there it's getting really popular wanna make sure i get this down for the record what are you saying is the like someone could do or someone should do so there's so what i i'm saying is that flea markets are a recession proof business in a highly fragmented industry and they last for many many decades and they're hard to disrupt once they work well and also that young people are buying vintage clothing and are into flea markets more than other generations and then what i am saying is i think that there's a roll up opportunity or what i would do is i would work with some of these broke like passionate it fashion influencers and i think i could create if i if that was my thing a really awesome flea market business can i give you one other random ideas so i used to live in indonesia in indonesia they do this thing that i've never really seen here but i really liked it so you don't what a mall when you go into a food court so in america you go to a mall there's a food court and the ex what what's the experience you basically like the business model is you walk in there's nobody there to like serve you you just go would you pick do i want a slice from sba borrow do i want a sandwich do i want some fried chicken what do i want you go you buy your one thing and you go sit down right that did i capture it accurately yeah and it's like and there's a guy handing samples i'm gonna child samples and we're gonna sit in kind of a nasty chair and just like eat this crap so in indonesia the malls in general are a lot better but the one thing that they do for their food court is a little bit different when you walk in they give you like a wrist wristband almost like it's a coachella or something like that and this wrist band is basically your way to buy anything you want and the the the way they design the flow it's like almost like an ikea you walk around and every booth has like cool stuff and they're and they're like it's not super low quality food it's still obviously faster right but it is everything's like branded kinda well the food is like the people who are working there like you can tell it's like more a little more upscale and you pick and you basically you start you start with this tray and you just keep adding different little plates from the different vendors onto your one tray right so you have an empty tray and you're gonna grab a small bowl or plate from all the different boots that you wanna try something from and at each one you just tap your wrist wristband so that the system knows what all your pit you've picked up but it doesn't feel like you're spending money it feels like you're like opening a door you're just here's my key and give me my thing this is amazing you sit down you eat and at the end when you leave you put your tray down and you scan your badge and they tell you the damage and you're off forward it on the way up that's awesome i've always thought that american food court should steal this model you spend way more and it's just a more fun experience like paying at the end once you've already like you know had the little like you know amusement park of food type of thing is pretty cool i wonder if somebody could do a similar thing with thrift or flea markets and so the thing i'm imagining here is like remember like spartan race or tough mud how they turned this like thing that seemed like work and kinda hard into something that was fun a bit of an instagram opportunity and almost earned like a an individual rate like a when you race you're by yourself you're like a group fun activity exactly so a social fun event that you're planning it's basically a party i think you could do the same thing with the flea market so i think what you could do is you could basically arrange it whether it's a a race or it's a it's a one long path and if you do the wrist wristband are you basically soon as you join you get ten tickets you get twenty tickets thirty tickets whatever it is and you get to and now you just have tickets you have to spend right so instead of the goodwill problem which go you're like should i get this should i not blah lot like up upfront you just make a commit i'm gonna find ten things here and then it's about just finding the most fun ten things you could find at the event and you go and you collect you you fill up your card you could always get more tickets as you go and then by the end to you walk out and you've got this new outfit so like you literally would have a photo at the start and a photo at the end because you put it on and you basically do like a makeover on a you know saturday afternoon with your friends and you all end up with this like fun photo at the end of you guys dressed up that's fantastic is that not a great experience it's it's a fantastic experience and and also just for some reason scanning things with my wrist is for some reason like more fun and than pulling out my credit card do you remember that didn't you invest in a company that was creating software so like pat could sell secondhand hand coats or something i didn't i didn't end up getting to invest in it i really wanted to it's calls i think north face use it because i almost doing well that i almost bought a north face that coat and they call it like reworked where you like mail in your old coat and you get some type of credit and then they like repair it but it kinda looks funky and cool and like guys like me you could buy it yeah i think of the way they call it the term for this like movement is commerce so you have e commerce but then you have commerce which is when you sell that second hand thing again i can't find the name of this thing that said i really wanted to use it i think they're doing well by the way they've got a bunch of like big brands what what they were doing was they're said hey so they would go to brand like us they'd say hey a lot of people are already resell your items in on these other platforms and facebook groups and whatever and they they actually sell sometimes out of markup or sometimes you know they just they you know it's just it's a slight discount but they're they're used goods why don't you just make a central on your website for people to buy you know already loved items and so what you would do is they your customers could just upload a thing and you'd basically create your own little marketplace on your website they power it with the software and when somebody and then they don't have to wait for a buyer so they could just put it on the thing and get basically store credit for it when somebody buys it and so you could you're giving store credit which was gonna get them to come back and the other person getting the item which they were gonna get by anyways off platform makes a lot of sense yeah i almost bought something the other day from you with someone using their software but they didn't have my size so that's my my the the website was called treat the the company was called treat t r e e t that was the the name of the the company that was doing this i still wish i had invested this this thing's is great it's awesome this is great so that's my big pitch on flea markets i think i think oh and by the way there are one or two pe guys in the space doing this i think there's like united flea markets dot com or something like that but i think you're gonna see more so this is my prediction and also my opportunity spiel okay i like that you made a prediction because the next thing i'm gonna tell you about is a giant i told you so but nobody likes hearing i told you so in fact there's a great tweet that went viral over the the last week this guy matt las you through this he goes my wife just taught me the professional way to say i told you so i saw that it's so funny you say this was identified early on as a likely outcome yeah i'm gonna be using this a lot so let me just say that me and sam identified this early as a likely outcome and what i'm talking about is true crime podcast okay so this doesn't sound like the sexiest thing but do you know what the most popular podcast in the in the in america joe rogan what's say correct do you know what the second most popular is i would have guessed like caller daddy okay great also would have thought it's some famous personality podcast like the opposite of joe like joe for women yeah exactly it's actually crime junkie a podcast that was started by a thirty six year old podcast and here's the headline this thirty six year old podcast is making forty five million dollars a year of profit forty five million dollars a year it's insane and where she based that's the crazy idea so let me tell you the story here so this woman ashley flowers she's working at a normal day job and she grew up loving like ag at the christie stories you know like sort of these mystery crime stories growing up in fact so much so that she joined maybe volunteered at this place called crime stopper a like local crime stopping you know organization for in her town and it was supposed to to just help people report crimes to at one central place now to promote the organization she volunteers and says hey it's what if i create a weekly radio show called murder monday and she does it and she realizes like hey people kinda like this like they like murder monday this is working and she's just doing this again for fun volunteering on the side of her day job and then she hears cereal podcast it comes out and it cereal becomes this phenomenon and she listens to it and she says oh that's cool what if i do murder monday type of like my radio show that i'm just doing for my local org but what if i did it as a podcast and she jumps in this is back in twenty seventeen she records she you know comes home from her day job records your first episode uploads it and off to the races now here we are later she's got sixty five employees her business just raised forty million dollars from churn has valued the company at two hundred fifty million dollars and it has a reported or a rumored forty five million dollars of eb per year which honestly sounds a little high something's on that the valuations off or exactly is only five x eb i i don't think that's and why would you raise money if you're making forty five million dollars you in profit and the valuation is likely more true than the the rumored profit number but whatever let's say i think i think i i think twenty million would be a very real number at the at the low end here insane she herself does two she hosts two podcasts herself she's the producer of the shows she sells the ads she closes the deal she's touring all around the country all around the world she was working fifteen hours a day now down to ten hours a day she's she got a little three year old daughter she has racked up five hundred million plus downloads in the last five years just insane volume that's ridiculous do you listen to at true crime i listened to a bit of your gram so okay here's the i told you so part of this if you go to the m m vault m m vault dot com which is a place where you can go find old episodes that you could search so i just went on to m vault and i just search true crime because i know we've been talking about this guess when the first time we talked about this is just like guess the year i don't know a year and a half ago so that were be like twenty twenty three twenty three nope twenty twenty five years ago and it was an episode where lance armstrong popped by the office like literally popped into the podcast while we were recording and you and lance armstrong talking about your favorite type of podcast if you both love true crime and you guys are geek out about true crime sam and lance armstrong with the greatest cyclist of time jacob like michael jordan mike sam tiger owns a mike and lance armstrong the the greatest bike volta time talking about hollywood same same yeah like what do you like to get scared by it like that's the conversation exactly and we started talking about true crime then we talked about it again in twenty twenty three we talked about cast you had brought up that this guy had created this true crime podcast network sixteen shows and he sold at spotify for like a hundred million dollars fifty million in cash fifty million dollars in the earn app well what was a max something something and then we talked to then again we talked about it a few years ago we talked about law and crime which was this immediate company that was dedicated to true crime stories as well as like just reporting on actual court cases that were going on and it was also acquired for more than a hundred million dollars and all along the way we've been talking about how like true crime is this thing where there's just underrated appetite more than you would think for this we had mister ball come on mister ball comes on and he talks about how his content is all about telling strange dark mysterious stories people just love the shit and we've been talking about it and every year that we've been talking about it it sounds like it's too late and every year we talking about it another nine figure company has essentially started or grown during that period of time and so even now now that this is still like you know a super established i still think there's a ton of opportunity here and i wanna brainstorm this a little bit with you i i'm totally unavoidable with this i i'm am a huge fan my my new one is the law and crime network on youtube and whenever like the dead comes about or there's like a new crime like pete did like a lube stuff i was watching that like cut like what's this what's the luigi luigi man johnny like this is like a gift from god for the for the for the true crime people like i've been obsessed with all of this stuff like learning about freak off parties learning about you know like deny what what does the lucy say when the look like lebron james enters the draft this is like oh we got a new hot prospect we got luigi yeah like oh did is here oh my god we have content for years dude i listened to the stuff on my runs and i and i am i'm all about it so what do you wanna brainstorm you listed on your runs like you're just running away from the problem what what what are you doing i think my my hypothesis so basically with the true crime stuff it's basically me in a hundred million women it's like eighty it's like eighty percent women i think you're into this and i think that women listened to this from the perspective of how would i how would i get away like how would i get out of the situation and men listened to it from the perspective of like how would i get away with this that's like their perspective i think that each of the genders listens to these things yeah exactly it's like american king yeah my hero my hero did this yeah so by the way already opportunity so you know when you run i think most running apps or running like music playlist they try to have a certain beats per minute to keep keep like pace you during a run right they try to be up tempo yeah true crime hundred fifty beats per minute dude innovation white space you know what i'm saying for zone two workouts i only listen to solved murders by podcasts oh i gotta go do a sixty minute run turn on and solve mergers that's sixty minutes of like we're gonna get you two thirty minute episodes and i'm gonna learn about crazy kinda slow right so like what if somebody created a higher energy alright here's my brainstorm can i give you some pitches on my my brainstorm this was my five minute brainstorm before the podcast what would i do because it's one thing to say there's an opportunity there great podcasts already how how how i would do it let's say do we settle for great out about you great doesn't get me out of bed in the morning i mean it's pretty good to be yeah honestly obviously be huge problem it'd be greatly flattered yeah i'm like i was i'd rest on those laurel but alright here's the brainstorm so white space in the true crime space right now first okay the obvious one this is not that fun of a one but youtube so most of these that started they were just audio only podcast podcasts like cereal they were inspired by cereal they were podcast podcasts and most people thought podcast podcasts were all audio youtube came out recently and announced that a billion people a month watch podcast content on youtube so if you're a podcast and you're not doing youtube where are you at and if you're listening to this podcast and you're not subscribed on youtube where are you at that's what i saying go find my on youtube alright but so the first thing is go all in as a youtube first podcast even crime junkie she started off heavily in audio then start doing video just as kind of an add on if you want go watch their video it's like you know start off really scrappy and now it looks a little bit better there she's not and then when she raised this money she's investing in like a full video studio to do this like for real but the format is actually pretty great have you ever listened to her podcast it's basically she sits on a couch with her friend of but unlike most podcast podcasts where it's two equal hosts or something they're going back and forth it's her explaining to one friend what's going on with the crime and her friend is like active listening she's like sitting there i questions nodding mostly just nodding in her head and be like oh and then like ask a clarifying question when the listener would have one so smart by the way that little thing is so smart because most content gets better the more you narrow it to an audience of one if you're writing right to one person if you're doing a podcast like this podcast works well because we kinda do that too where it's instead saying alright listeners we'd like to tell you about some great businesses you it's like dude sam maybe see this like no what i'm like check this out and it's that vibe that actually like works the podcast so that's a little bit of the secret sauce alright i gave you three of colonel sanders nines yeah was gonna there that's last week last what episode it was leveraged just brought their brain what happened it was leveraged to the tits now it's i just gave you three of the colonel sn spice it's my fantastic gave you gave you a quarter colonel there i i was gonna say something and you that that was great new to brain alright my bad oh i was gonna say with this podcast like i did not know that you were going to bring this up and you didn't know i was would bring the other thing up so that's like a little bit that's how surprise each other and intentionally right we could say let's share notes let's do research let's be prepared that makes for a word podcast we surprise each other because the show is you need a reaction i wanna tell you something i want you to react want you to rip for real and then i want you to surprise me and that makes it fun for us to do so she does the same thing she basically tells the story to her friend her friend instance they're active listening she started off just taking existing shows and now has like a team of ten journalists that do original reporting she now has another show called the deck where she works with local cops and they give her in like access to evidence and they try to solve actually solve cold cases that insane just the girl she is basically the mister beast of true crime like when you see how she just took a very simple idea and took it very seriously and she scaled it up it's like yeah why not why not have our own journalist why not scour the country for stories why not partner with the cops why not build a studio why not have a hundred employees why not turn this into a full on production company she just kept going with a very simple idea right mister v like what if i gave away a thousand dollars what if i gave away five ten hundred one million ten million dollars what if you stood in the tiny circle what if you stood a big circle what if you didn't have to stand on the circle what if you had just lay down like it just keeps going with these like ideas and takes a very simple idea but takes it more seriously than anybody else so i feel like she's done that she's coming to radio city in new york on in may should i go i would totally go to one of her live events yeah you should go why not has like a huge tour she has a huge tour you're gonna become a very big fan of her let me i found something that when i found i sam's gonna love this and i'm like the mama bird and you're the baby bird and i'm about a few of your mouth with something you're gonna love peter cher when he met her here's what here's the quote set about her because he invested forty it he he met her at a part of a tv show pitch and then was like just like wow this woman is really impressive and told his guy go find a way to invest he like flies to indiana and like like hound her for this investment so here's a peter churn and said he said i find her uniquely impressive that's a good one and he's good right he's been around everyone i find her uniquely impressive what a what a subtle but like powerful compliment from a guy who's met so many interesting people and i think her and pat mca are both in indianapolis that's like they're they're like in like the indianapolis podcasting like mafia two dots make a line so check this out okay so here's the other white space here ready black true crime not a lot of black podcast is doing true crime where's are you a follower of black youtuber black twitter i am a i'm a card carrying member of black culture so yeah have a part of like it's d vlad the greatest youtuber of all one the greatest journalist of our time or era yeah you're getting the wade brothers to like dish on like what it's like or like club s shay with kat williams getting shit dude how about club shay getting like a hundred milk i think that was i think before trump on rogan or maybe even including i think club shay shay and kat williams is the number one most downloaded youtube video or youtube interview of the year yeah yeah exact it's insane are there not more of these like these like true crime shows geared towards that audience there's only a couple and the very first one was called like affirmative crime or something like no that's bad man this is not right right like this has happened in comedy podcast podcasts like comedy podcast podcasts started with a lot of like white comedian in la but now there's like so many really funny you know just two guys hanging out two black comedian hanging out type of podcast podcasts sports etcetera like i think podcasting started off pretty homogeneous white and true crime even just the way it comes across is a little bit like midwestern npr woman right like serial kind of was in that lineage i think she used to work for npr rights something like that and so it just feels very produced and almost like new york elitist exactly exactly and it needs to be more you know country grammar it also it needs like somebody listened to a lot of nellie growing up they all like a lot of those guys have like that ira glass like a today's episode yeah i'm this american light yeah yeah you what i mean that cadence is so good alright it's like that's a cool one well by the way world's worst impression to be good at i wrote class just all the time that was ever gonna land for you alright next one is comedy times true crime true crime so i think a lot of the true crime podcast podcasts are very serious they're heavy they're trying to be mysterious creepy makes total sense you get why do it that way i think there's an opening for somebody to do true crime but just with a comedy angle and you know not to not to tutor their our own horn here but like we did this a little bit in the business space we you know a lot of the business podcast a lot of the interviews a lot of the the podcast were it was just an iq contest everybody just wanted to be the bigger note at all than the other it was very dry informational and you know being you this is kinda how we talk when we hang out and we just didn't filter ourselves that way and it's not that we're like compared to comedian we're not funny but compared to most vcs we're pretty funny like far low and so the r is low also in true crime there's nobody funny in true crime so if you're even moderately funny you're the funniest is true crime i let me as a so so they're talking on my ass are there they no well you're you're not you're not off but you're actually right and i'm gonna give you one piece of evidence that you're right so we are called m i have gotten like hate mail from women who are like you're not m m the real m m is my favorite murder so go to my favorite murder dot com and the read the headline yeah we're not even the most famous we'll never be the most famous and a nfl podcast yeah it's my have you heard of my favorite murder murder had people like said like you're not really i've seen this i've never listened to though is it humorous it looks like it the so go to the website the headline is a true crime comedy podcast okay and listen male it's hugely popular it's hugely popular but i actually have a bone to pick dude they're talking about like ted bundy killing people and they're like isn't he hot like they're talking about you know what i mean it's kinda weird like they're talking about one to like get with ted bundy so i like you don't what we should use a coffee shop with wifi you're like hey go to starbucks right but you're you're right look it's like you know had you developed the theory you had you developed the theory of relativity and never even heard of albert einstein i would say you're a genius a few other possibilities here true romance so i think there's an opportunity to do a true crime style genre but spin off into rum combine two very popular genres true crime and romance you've we've talked a lot of the past about like how the most red books and the most v readers are reading daniel steele fifty shades of gray style romance novels and i think somebody could do true romance as a podcast genre one of my favorite true crime podcast podcasts they have a series called killer couples and it's all about love birds cloudy commit murder and maybe you should've have done this spring i don't really to true crime acts i listen to two seasons of cereal and like fell asleep with a few grab cereal is like the jv team now compared to you what's going on now alright i'm on board with killer couples well else see i mean i feel a little bit discouraged but i'll just finish out because quitting is the only thing more embarrassing than what's happening wait hold on to give true crime i do think that there is this weird like when i we did this one like bit with the hustle about romance novels and there was like these crazy weird genres of like first of all romance novels are like a massive hit and then but there's like women who wanna like a romance novel about a military guy but there's like ticket it a step further there was like women who wanna have sex with were like you know the what was the what was that rob that movie that should call what was that thing the robert patterson the the twilight the twilight like there were some weird like undertone of like bc with all that stuff right but so i think that there's always a niche for yeah but you know what my the bone i have to pick with this what nobody likes harry dudes as a harry dude out here where where's that where's the appeal what you just said like wear rules not your very guys yeah you do it you need to get re rebranded like as a i didn't when i heard that we're were a fang for women and then just did not translate whatsoever way look gray hair guys have rebranded to the silver foxes yeah you know we gotta do something for the hairy backs i heard somebody say this the other day they were like oh yeah had this like salt pepper thing going on they're like yeah it's a lot of salt though that's the problem but i look it's just solve oh okay so last thing james do they make games so there's that one board game do you remember what it's called it's kind of a mystery board like board game subscription series cat ketchup murder ketchup killer hunter killer hunter killer i think killer when we talk about but i think it was doing thirty million year record tens of millions a year in revenue game i think that this woman instead of touring she should be creating board games she should be creating a game that's in target in walmart on the shelf and it's a true crime car game or board game that people can basically solve these cases together c like cooperative or it's some kind of like you know like mafia where like one person's the game master and the other people are trying to figure it out i think a game take a game mechanic like that but apply these true crime things and use your brand as crime junkie i think somebody should be partnering with true and to build those out hunt killer i think it's called my whole perspective fucking games he's got completely changed we hung out with the guy elon at he's coming on the podcast by way we're doing what was it call called killing kittens or something exploding kittens exploding kittens a board or it's a card game but board game i guess and i don't know what we'll wait to see if he's gonna reveal anything but shockingly large like numbers are bananas he's also like yeah of the top five most popular games in the world we make number one two four and five yeah damn it was amazing at how successful it is and i was like i should start a game company yeah he he felt like a he felt like a twelve like he had the excitement of like a twelve year old like he was so into like games and making people smile via these games that i was like hundred percent this guy takeaway away i was like oh my god i wish i was doing this so cool i could do this yes and then i saw how truly joyful he was about making the games not not being successful at it but the the doing part and i was like oh that's different than me i don't have that i just want this i want to have done it he yeah you want the result he like was showing us this game and it was like half done and he had a pen that he had a written in like different points on the cards like the he was making the game as he was going and he was like wouldn't this be cool let's like let's change the game to this like he was doing it in real time and we were playing the game it'd be like you know playing poker and he's like did you actually we should come up with like in ace and ace means yeah he was like rapid prototype prototyping on us did you see what he pulled out of his pocket while we playing that hey by way just total side note unrelated but it wasn't so funny what was it he's tried to read a card and he can't read it ad his glasses and said he went out pair of glasses but the glasses had no sticks it was like a mono but for two glasses and he just rested it on the bridge of his those and start reading it and completely couldn't pay attention to the rest of the game because i was just constantly trying to figure out is it get a fall off his nose and how one of the physics of this how does this work i think they're color readers he had readers on or something like that is that a things is that a known thing like modern mono it's like you it's like at walgreens you see them like next to the aisle alexa to the checkout you know what i mean it's like the sticks sometimes yes arms is that what you sleeping on this front i am do i'm amazed that this woman is potentially doing forty five million dollars a year i don't know if i believe it because that is so shocking but we should see if if if anyone's listening can get us in touch with her i would like to talk to that talk to her for the pod that would be fun yeah ashley flowers very very impressive how old is she thirty six she's young wow that's crazy and my age dude that's crazy it's not her gonna be me we could trade isn't that crazy that like you know it's it's now we're like yeah that's obvious but seven years ago to be like i'm gonna start a crime podcast and that's gonna make me a billionaire that's pretty wild i think because she potentially might be a billionaire if after another you know five or ten years because of this that's absolutely wild and we called it so we're right and we deserve all the credit no we didn't call it it was identified early on by us as a likely outcome alright do i have a bunch more but i think we're we're just time to wrap that maybe we call it i think we should call well before we go did you see fire festival two he didn't listen to our advice so billy came on our podcast right after he got out of jail prison prison yeah he i love that where that's like you know other people can't like authors when they had their book tours we get like the post prison we got sc we got billy get them we get the first right out of prison and you told up you what did you tell them you gave him some advice he didn't listen he basically was like explaining all of these ideas for his the business that he like he owes money so he has to like earn he has to earn just a little bit of money he owes was a lot he was like twenty seven or thirty million dollars a lot and he was like i'm gonna start this festival we're gonna do like this other festival and we were just like you know maybe you maybe don't maybe you should maybe you maybe i i think you shouldn't do that i think that like maybe you can there's a lot of things you can do because you're famous but you know a fire fest two maybe you shouldn't do that and he's doing exactly that so he's doing fire festival too is that what we said to him on the pod did we see anything else we told him you're you're crazy and he was like he just saw the potential he was like what if we did it right this time so article came out today so says fire festival two is off to a a rough start again days after the tickets go on sale which is allegedly taking place on il mu harris at island off the coast of mexico the local tourism board claims they have no knowledge of this event the director of the tourism board says we have never had any contact with any person or company about this for us this is an event that does not exist that if you go to the location that they list for where it's gonna take place so i don't know if you have google maps andy but if you open up twenty one degrees twelve degrees thirty two yeah you do all that just here's where where the vent is taking place take a look at this in the press two the location in the middle of the ocean where there's no land also the most expensive tickets are twenty five thousand dollars like he you know how we've joked about entrepreneurs who have just taken what has worked and they just like say like alright you sold all this candy bars just do the same thing now but for a reese's peanut butter a cup style product right he did that so he must've have exported the the code for the that old website and he just put a number two on it and now he's doing fire fest too it's the same thing what did that woman's what did that guy's wife say instead i told you so it was this had a bunch of predictable outcomes what is she what's the what's the line this was identified early on as a likely outcome yeah you called it this was this is insane i i don't even know how he's allowed to leave the country yeah it's not good but hey listen i'm an opt there's a chance there's always a chance here's some other great quotes from this article by the way we tried billy took to instagram to address the concerns here's what he said fire fest fire two is real we have incredible partners leaving the festivals they're in charge of all logistics production operations there's no way they would ever take on a fake festival right no he didn't say the right and then the next thing you says is well the the the tourism board responded the organizers did not even bother to approach the authorities it's very strange because anyone who organized events knows if you're gonna hold event let on a massive event event you need the municipal authorization i think they thought they could just announce it see if it got traction and then ask for permits halfway down the path it's a bit naive mc farley responds we have accommodations is that really what he said that's what he said before also there's you could you can buy tickets on his website for up to twenty thousand dollars but like there's there's a great way to accept his accept your money as a as a user but the like they don't list any bands it's a show right yeah so so that's the other part here at this point no talent has been announced for the festival however mc response we have talent artists athletes and other performers are on board so do i ever tell you about the time my dad i went on a trip with my dad and i learned the power of just being absolutely delusional the negotiation it wasn't even not even a full negotiation it was i mean wasn't even a negotiating situation we were at the airport and my dad is cheap and so he doesn't wanna pay to check luggage in oh yeah so he just like bought the he got his bag that's too big to check and stuffed it and then they're like you wanna check bags he's like yeah just that one like the free one and then the lady looks like poor little lady from singapore airlines behind the desk was like sir like you'll need to check that one too and he goes no i'm carrying that on and she goes sir it's too big and my dad responds no actually it's too small not even not even though it's it's not the not too big it's okay he says it's too small which makes absolutely no sense to anyone in any situation there's no such thing as a being too small and by the way she just kept saying i think it's over the limit and he goes no it's too small i checked it's too small and it worked she led him on the plane and we got it on the plane at the plane and they're like it's not gonna fit he's like you need to check it up upfront here because it's free to check when you're up there and we got it for free and he's kept doing this on the trip we were trying to get into this like he's oh let's go to the four seasons they have this like the the new year's festival like they're doing the sp celebration there and we're like we're driving up it's like all these signs like you must be a you must be a resident to attend i'm like dad it says we have to be staying here we're we're definitely not staying at the four seasons so like we can't do just turn around he's like no no it's gonna be fine it's gonna be fine it's gonna be fine and we're like what do you there's a guy at the front like the gate he's checking everybody like what room give be your id all this stuff and so like my dad just goes up and he just pulls up and he goes so what do you need to see some idea or something and the guy just goes that's good you're fine go ahead we got it ahead i was like wow somebody i tweeted the saturday goes del lulu is the sal and i've been saying that for the last two days my kids they know i'm just d lulu is the sal if we got a problem i got a sal for you is the sal who said that who i that is like long thoughtful thing and this guy just responded with that d diluted was lulu and i was like this is amazing that should be the new small boy stuff i don't have any tattoos but i did it's up there it's a contender but kids names and that dude that seems like a cute thing like gen z woman would say on a true crime pod that just like we stole m m you know we're gonna steal that one too thank you that is now ours i wish i remember who you said it i don't i don't know your name this is a good podcast because i'm am exhausted from laughing that's how i know i had a really good time yeah let's do it again sometime time alright great show see all out there have a good night that's it that's a pod i feel like i could rude wear to i know i could be what i want to from at all in it like a days off on a goal travel never looking back