#19 - Drone Light Shows, No Code Movement & Plugin Empires

million dollar brainstorm we're back episode three it's been fun so far like we had a guy the guy who texted us about the t i gotta callback back yeah we gotta call that guy so the guy who reached out to us jason jason yes we talked about the t businesses he has owned apparently if you sold it for what he said it with seven figures is interested in expanding i'm not gonna start that but somehow he got both of our numbers i don't know how i thought he was a friend of yours when he i thought yours us like like yeah known as forever well play jason so yeah you somehow got both of our numbers and was like hey guys you're talking about this t thing trust me i know way more about this than you do i started a t business brick and mortar sold it for seven figures i can help you guys do this thing you guys are doing i'm gonna do it and you guys can sort of be involved in some way and i was like wow that's cool like this is luck coming to us yeah love that you're right well let's create more luck and where we left off last week i had brought up the idea of zapier are you familiar with that i am familiar with but if you need to give the basics wade the guy his named wade he's a young guy i don't know him but i've chatted with him on twitter so the story is is that he was went to college at university of missouri they raised a million dollars in funding from yc or something like that and they're fully distributed i've got a friend who works there so no office and what they've done is they've built a really easy system to allows you to connect it to program suit via api so for us we run our whole business off of this so like if there's a new entry form onto google sheets it will tell slack you have a new entry for and you could do that with probably a thousand different apps that they have already uploaded it's like plumbing or piping between all your different programs yeah i think that this is the very early stages of that and this whole idea of connecting different apps through a way that does not involve coding it's this whole thing right now that i've heard people refer the no code movement have you own node code i've heard of this a lot lately i think this is this is trending yes and it is going to get much bigger so first of all zapier they've built this company now i've heard there they're speaking household count will learn but i've heard that it's a fifty or sixty million recurring business they've only raised a million dollars in funding so like on the really high end this company could be worth half a billion dollars on the low end maybe like a few hundred million dollars so very valuable and so why why is this growing so fast and it's i think it's because of this whole no code thing and i'm incredibly fascinated by companies in that space so another one's a web flow mh web flow has been around for of years they actually started right before i started hustle con i i talked to bryant right before he launched it i thought it was not gonna be be a big thing it is going to be a big thing and then there's a handful of other things have you seen any other no code once yeah there's a couple good ones so web flow and xavier are the two sort of most once now i have one on my phone people are trying to do this word can you make a mobile app without coding right yeah and same thing i think this is not going to be a bad i believe this is going to be a thing yeah so much so that a friend of mine name's andrew wilkinson he owns this agency called meta lab which is i think they're like two hundred person agency they can create user interfaces like slack or they created to that for slack he is opening up an agency only around no code so the goal is how do we hire just like designers and marketers and have them actually build no code experts no code experts right that's amazing so if i was trying to make money right now i would i would create an entire community around this so i had a guy reach out actually the last hey i heard you guys mention no code by the way i've created the largest directory of no code tools and reviews and here check this out i think it's called code list and he sent me an invite and was like you know let me know what you it off it wasn't super awesome yet but i was like look here's three things i would do with this i was you right like i don't think you need a director of thing i think you need to be able to say here you're trying to do x here's the best no code tool and here's a course on how to use that no code tool and just be like c the best no code tools and then training people on how to use them kinda like i wanna use that as a segue something similar but wait i have one no code tool we you know i wanna hear what you saying re tool is the name of the no code tool i've you heard of this no alright re tool i think yeah i saw the founder of stripe tweet about he's like this is awesome and i saw it and i was like this is actually amazing so what these guys did was every company has like internal dashboards so you create periscope data so everybody creates them and it's not just about data but like you create some like admin interface it's like oh i need to be able to you know for you guys you might need to able to go in and change something in the email for tomorrow or go in and give the advertisers some permission or something like that so most software companies have some admin panels admin dashboards that you need to do dashboard not for data but for doing things like running your business and so what rachel did was they were like look developers like smart developers hate building these things and typically people do a poor job of building them because they're was like oh this is internal anyway it's just like task work it's just task work you kinda need it to run your business and ux always sucks because the designers never touch it because it's not facing customers and it it'll break and you're like oh i'm working on this huge project i know but come on i need everyone's admin tool it's like oh you it's all this like internal knowledge is like jerry reg it's like oh you need to click that button twice for a torque it's like what how would i know yeah it's broken we haven't got around fixing it so what rachel did was they made internal admin dashboards as a service for any company and they are taking off and so we used them yeah use them with our esports platform because sometimes we needed to go in and manually update the scores of the tournaments if our scoring system was wrong and we needed to be able to go look up if someone was cheating or not and so we use them for our dashboard so for it you still need to be a developer but it makes the developer's job like way easier and you also don't need to be a deep full stack developer you could be like you know very very sort of a light engineer and use retail and set it up for your company so are these guys how big the company so it they went through y comb recently i don't know how big they are in terms of revenue or people but i do know that you know the first six months eight months they were kind of flounder it wasn't really working and then all of a sudden it started taking off this past year just been like during that mode where you're just trying to keep up with growth and it's like thirty people ten people at i haven't i haven't met them i have i don't know how many people in the company probably something like fifteen to twenty so let me tell you what i would do right now yeah this i am all in on this okay i think this is gonna be huge the first thing that i would do which would be hard but worth it is you start one of these companies like all around c code that that is not gonna happen overnight you're gonna have to get a team together maybe raise money you're gonna have to get people together build one hundred percent i would pick a niche and go out this but the second thing which is oh and by the way those things could be huge so do tableau yep so build i mean these are multi hundred million dollar year companies publicly traded some of them at billions of dollars valuation this guy is a limit for anyone in this space the second thing that i would do and this is more labor intensive but you could crush it right the bat is i would create a business that goes into companies like the hustle or twitch and charges ten to thirty thousand dollars for a two or three day seminar and says on the promise of this hey pet growth mark or marketing or hey head of this department i'm gonna make it so your team can move two times faster by teaching them just how to make their own stuff you're not gonna need any dev time right would that interest you of course of course let me come in and teach your team how to use the suite of tools and they'll never have the asset dev for help again that i would do that i would pay my company which is a small company i would pay someone three to five thousand dollars to come and do that right so trend here is the no code movement the availability of all these no code tools what you're saying is couple companies to keep an eye on web flow zapier re tool and then now you're saying new opportunity you can actually like serve that industry either through workshops through building a no code company connecting a bunch of different tools building a directory whatever it may be do you have budget where you're at now to make a call like to hire people to come in and yeah like we have like a training budget two thousand dollars i would because i my team is all engineers but what i would do i i also work with this other group called partnerships where they literally would beg for engineering time and can never get it in the company and so if i told them hey look here's three tools out here that could make job a lot easier and these guys are gonna come in and do this yeah would for that there it is alright i got a different an idea drone light shows my god those are awesome have you seen this they're awesome okay so totally awesome if you're sitting in front of a computer or google this right now drone light show think fireworks but modern modernize how do you think fireworks industry is i've not done the research definitely the seasonal who's the person on the back here doing trends research look at look up fireworks and look up drone light show so basically what these guys do is they get a fleet of drones like i don't know fifty drones small little cheap drones yeah and they put lights on of cards yeah like tiny little drones to put lights on it but use software to synchronize the patterns so they can go and they can dance so they can go into different shapes it can be a flower and then a rainbow and then whatever and they do this at you know music festivals birthday party conventions whatever it's it is the new fireworks and it looks so cool and the product sells itself because if you see it at one event you will like someone in that thousand person really will want to use it at their own event and so i think that drone light shows are gonna be really big so you're wife does things at conferences where she draws correct and she draws what the conference speaker is speaking about exactly you might have seen that someone's talking and live in real time on a giant whiteboard that's as big as a wall she's drawing like an infographic story what the person saying live and this is like a magic trick and she makes a wonderful living doing this yeah she makes great money she has no website no business card has never had one who's been doing this for ten years and is basically booked you around if she wants it she just turns down gigs and i'm like because the product is viral because people see it at the conference and they want it for their company to have that yeah and do this for the drone fireworks i love that what i would want a google drone fireworks or drone light show right now and i will invest in a drone light show company right now because i believe so as soon as i saw that would be a cash flow thing that would make cash from the first couple weeks yes after you get started getting bookings right exactly end drones are kinda like commodities now like you can buy very cheap drones the programming of drones very very simple now and then the last piece and by the way there somebody could make a no code type of tool to program drones people are doing no code type tools to program you know like amazon alexa like voice apps i can make a voice i can make an alexa skill without knowing how to code now somebody's gonna do the same for programming drones as drones get more and more pop love it so two ideas right there okay go what's the so you were talking about someone had a directory that would tell you the best no code tools okay so my company the hu trends we're a small business of about thirty employees we make let's just say eight figures in revenue so a small business but big enough that we are spending money on stuff though the way our costs work are we spend the three top tiers are advertising to get new customers people employees and the third one is software i was doing our accounting meter other today like another our number so our company like i said a small we might spend twenty to thirty thousand dollars a month in software yep these are things like you guys may not use this but mailchimp and then slack and i know other tools but then also payroll i just paid fifteen thousand dollars for a years to switch to rip or close to fifteen thousand dollar kaiser healthcare care like just like all these like like platforms like stuff that you just have to have including payroll hr stuff performance review stuff right anyway i bet you have wasted at least a hundred thousand dollars in the lifetime of our company by selecting software that i didn't know why i i did it because i thought it was a thing and then i realized like oh wait a minute this is like already packaged into this other thing and like shit i gotta like i'll just i'll just let the so like right now we're paying two grand a month or something and i'm like this other thing already like it's gonna office i just gotta let this expire i guess right i just i'm out of the money and so but here's the thing is that most all early stage companies have like it's like an eighty twenty thing like eighty percent of us all just need the same problem solved right and so i've been thinking a lot about this how this could be solved almost like a business back in a box which is what like gust or that or something that's trying to offer but what i'm in sitting in as content sites like a wire cutter in my head i'm like why is there someone not blogging and just telling me like alright you need your basics this will do the job just it saw the suite of tools you're good right that would have saved me so much money and here's why it's lucrative for content owner is because so let's say i don't know this for a fact but it it is generally true with a lot of companies something like a mailchimp if i tell you to sign up to mailchimp and use my link and you pay a hundred dollars a month for mailchimp mailchimp will pay me the affiliate thirty dollars a month for life right amazing for life huge affiliate fees and that makes sense so trends a subscription business i won't gladly pay someone like a thirty percent percentage for a new customer for life right well we do actually and in my head i'm like someone save me money and just tell me like do the be the wire cutter of business software and just tell me exactly what to do i don't wanna read this article like this really long thing just tell me do you know what mean yes i have an idea that's similar to this in the same space but this is company called vendor looking them up right now so i make sure that i get it right v e n d r is their company and i think what they're doing i might be wrong but i think what they're doing is you pay for you know these same seven pieces of software what they do is they realize that you can all these are negotiable all the prices are negotiable mail price negotiable slacks prices buying they do basically group buying and they do negotiation on your behalf that's cool and whatever they save you they keep a cup of whatever they saved you and because company spends so much on software and especially big companies they spend so much on software these guys will manage your contracts so they show you what cycle everything's on when it expires all this stuff and they save you money on the i just telling someone the other day i'm man i just look at our expenses and we had two or three different people paying for photoshop and two or three people paying for like the wall street journal like god we should've just shared this what he guys doing like i just wanna sign up for something and they just find out where all the duplicates are or things that we're not using and they automatically cancel it for me and i'll give them the revenue of saving me like i looked up this company and i have one template email that i sent to like a few companies a year which is just hey founder name hey ryan i love love love love love love love love love this idea let me know if i can help or invest you i sent it to them and then we got in touch but like this is one of those ideas that i love love love love basically great we're on the same page okay i got another one for you so this is kind of a follow up on last week's we talked about the miniature cook wear and i was oh of course people love mini stuff this week what i like what you guys did which was you followed up there's a presentation that you guys made i don't know if you can saw this stuff that was like stuff made it meaning everything yeah shout out to stuff so meaning everything it was like miniature cook wears on the rise guess what tiny homes is also on the rise guess what here's this other thing and also here's how they're doing it they're leveraging youtube because tiny stuff is really entertaining to like vlog about so people are vlogging hey i live in this hundred square foot tiny home do they're millions subscribers tiny home thing it's the greatest and so there's something to this many thing and i just liked the follow up deck because it actually shows that you could build a brand around the lifestyle of tiny of minimalist and if you look at like marie con and kind of minimalism i think is a growing trend and i think that tiny stuff and miniature versions of things is related there and so you could build a brand that does the cook wear that does the the homes you could do everything just with one powerful overarching brand yeah that was a good deck i love that i had no idea that miniature was such a thing but when you actually think about it getting distribution getting eyeballs on a business that sells these miniature things so easy just because like you already can see what the instagram ad is gonna like in your head like there's there's like ten or twenty different combinations of an instagram ad you're like i'll like click the rate on that it's gonna be stupidly high yeah exactly you know i was scrolling through instagram and i saw one of those tasty videos and tasty videos you haven't seen it those videos down your feed that are like it starts with like a really juicy burger and then you see somebody putting some sauce on it and like all a sudden you've watched thirty seconds it's a thirty second recipe and i like this general premise of working backwards from what would work on the instagram feed that's how i think about things really visual what's really novel and would catch my eye in instagram and then work back with them build a business that's how i think about it which is i like the ada principle it's attention interest desire action okay attention interest desire yeah that's my framework when i do copy so what i think of a business i go oh does this have a really fast attention grabbing headline or attention grabbing video and then like can i make anyone stop their tracks okay and then can i interest them as to like give them to default on the cliff a little bit further to watch my video and then can i make them desire by actually showing them the value and then can i easily collect their money by getting them to take action right so like a tiny home would be a little bit difficult if you have to do financing but like a miniature set of something that's fifty bucks just take your credit card that's easy so another one that came to me on twitter today related to tiny homes is rent the backyard it's a a new startup that's basically doing tiny homes but it puts it in your backyard as a guest house that you can airbnb and so a lot of people don't wanna move into a tiny home because that's a pretty radical life shift but what if i could put a tiny home in your backyard you could use it airbnb and then you have it whenever it's not airbnb as like a novelty i can't have it in san francisco but one day when i move i will be in heartbeat yeah and so i thought this is another one of those hey guys i love love this idea this is back to you what we'll see i i gotta a intro from a friend and so so we'll but like my parents have a tiny backyard i have a tiny backyard if i could put a little tiny home in the tiny backyard i would do that is that what's it cons is it considered a structure if good permit so all the big cities because they don't let you build the compromise that they're doing on the regulatory level is they're saying okay these in law homes which is what these are called like your in law guest towers or whatever these are now allowed so if you have this much space you're allowed to put an additional structure because they think oh that kinda eases the burden on the housing problem in a lot of these cities and so they actually are encouraged whereas before it was outlawed for a very long that's awesome in love changing love this i love anything that makes it really easy for someone to make side income right easy okay i think i have one more on my list okay so i'm sick of talking about direct to consumer stuff okay like hard goods the reason why is i don't i don't think it's very challenging it's just like the same crap but you just smack on lowercase letter logo and am like a pastel color and and then you triple or quadruple the price and call it premium easy right do it but it's easy but i do like the ancillary things around it so there's this a guy who i know i'm not close with them but i've hung up on them a couple times his name sai s y e d he owns this blog called wp p beginner okay it's a eight figure your blog and all he does is he blogs about the best wordpress themes and plugins and over the years i've got a know and i've read about him what sai has done is built at empire wordpress empire so he owns wp p forms is installed probably by a million people and if you want the premium version it's like fifty bucks a month he owns opt in monster he owns like i'm almost positive if he owns forty or fifty more plugins ins and if i had to guess i would say he makes fifty million dollars doing this and what he's done is he's this blog that he has wp p begin he's being able to see what's the most clicked on affiliates or themes and then he just goes and buy them or starts them and it got me really interested in this and so there's this company called it in i wrote about it on trends a while ago and va all they are they probably went like my overs simplification but it's basically a marketplace for wordpress themes and plugins ins and since two thousand and eight this thing has grossed three hundred million dollars in sales and in two thousand seventeen they did ninety four million dollars in revenue with something like thirty three million dollars in profit right and i'm amazed at that and so i asked myself well what's the next thing well it's it's not even the next thing it's already here it's called shopify a friend of mine i i haven't mentioned earlier andrew wilkinson last week or two weeks ago he announced that they raised twenty five million dollars or thirty million dollars and their whole purpose of raising this money is to go out and buy shopify plug it and i think that it's not like early early but it's still early enough that there's a lot of there's still opportunity and so i think that people i think chrome plug are like this as well i'm gonna be incredibly fascinating to see all the shopify plugins in a holding company it exists that will buy all of these and so the reason the wordpress thing works is because wordpress powers like twenty two percent of all websites yep so if twenty two percent of all the websites are using wordpress there's gonna be this economy around making your wordpress site better and these guys have capitalized yeah i just bought it in bad theme yesterday on a whim four a hundred dollars i bought one as well shopify is very similar where i don't know what the percentages of percentage of online stores that you shopify but i guess it's i would guess it's probably also like twenty two percent or fifty percent know something like that therefore and also these people are all making money or have the dream of making money on their shop so it might be even the plug ins marketplace might be even better for for even better yes and so if you google we commerce which is the name of andrew's new company you'll see they go we just raised thirty three million dollars or thirty or some number like that and all we're going to do is buy shopify partners which means plug ins and things like that right not the shops themselves so make all these you guys would never do that no it's picks and access that gotcha and so i like this theme and i like what you said there too which is that part of that empire is the content sites that say hey we recommend this here's a tutorial about how to do that need insider knowledge right and so these guys having insider knowledge because they own an agency that would build shopify stores for people and so they started to like oh man everyone's installing like this commenting software for their shopify site right that's a third type look the keen eye that's able to see opportunities before others yeah and that looks really easy to get you just getting the mix right okay i have another one that's similar to this so my buddy zach has sleep apnea and i think i also have to sleep apnea i just haven't gone and done the sleep test because i don't wanna get diagnosed because a the diagnosis is really annoying you have to go sleep overnight at this lab or whatever and then b if you have sleep apnea which a lot of people do you get put on this like breather machine when you sleep and it's supposed to help but it's like you feel like you know a dying patient given the way that the treatment and so zach went through this process he's going through this process where he is like alright i've had this my whole life i've been sn nobody wants to sleep in the same room as me and i think i have the sleep apnea a thing but this whole system seems busted here's what i'm gonna do so he created a youtube channel called sleeping with zach and so for thirty days he's basically gonna document his journey of figuring out do i have it how do i get tested trying all the different products in this industry to be like what actually works and what's bullshit and then getting to the bottom of like can i actually cure my sleep apnea in a way that i want and i think this is a really really smart way to start this business i think it's a catchy name i think doing the youtube videos would be fun i think other people see it and not be sold something but say oh yeah this guy's is like me he's had problems sn his whole life and he's trying to solve it he's trying to try all the last name hard graves i think i know him yeah he he's yeah he he's in our kinda circle here's my prediction if he execute on this well he will be able to sell this this for at least a million dollars yeah to a sleep apnea a company or make a million dollars in sponsorship so there's the content side of things and then if that starts to pick up steam and you know there's the potential also to even start a sleep apnea company where you know he he actually devices a better product for either the diagnosis or the like could you not diagnose with a phone's listening while you sleep could could you have a wearable or is there on the treatment side is there something so as long as he has the sleep app you know audience exactly sky's the limit exactly that's why i like that he started with the youtube channel normally i would just be like just cut straight to the chase but in this case i like the idea of starting with the audience and and seeing if you can build that sleep that group for people yeah and i called this approach the curious beginner so i believe in content there's like two major routes you can go you're either the generous expert i know something i'm gonna tell you guys about it and i can get famous for that the other one is i know nothing but i'm gonna go do all the work of research and i'll share with you guys what i'm learning i'm just as clueless as you that's the curious beginner and so i like that he's taking these i don't when you wanna find good social content just learn and post what you learned the week before right exactly it it works and this the way i do this podcast is is both so the the when i interview guests that's my curious beginner i'm saying hey how'd you do this can you tell me what you learned and i'm just sharing it in real time what i'm learning from these successful people i'm just sharing and then this episode is a little bit different where it's like hey we have some expert knowledge about some different opportunities different spaces because trends is doing all this research we have friends that are doing interesting things we're thinking about stuff and we're just giving away these ideas for free essentially okay can i wrap it up with one idea yes please okay this is not a trend it's like a case study type of thing so there's this come believe that your friends with the guy steve we will to talk about it too much because he's gonna be on your yeah you're coming on the pod at some point so i read an article this company called social chain i think i'm gonna dumb it down about what i think it is is that they own loads of different twitter handles which i actually follow a ton and one of them called like failures or one of them called like shit man do or something and it's just like funny twitter videos they call them theme pages theme pages i love them i follow out or like this day in history and it's an age see basically so i'll i'll give you the brief story because it's kind of amazing steve's eighteen nineteen years old starts a company and he's targeting college students it's like a craigslist for college students he wants to market it but he has no money because he's nineteen years old he's broke and so he's like oh you know what me and all my friends we all follow these two twitter accounts one was like shit freshman say and then the other one was like overheard in the library or something like that and the student theme meme accounts and they had millions of followers and so he reached out to him and was like hey can i get you to shout out my product and it turns out it was owned by like another student at the school like all of these mean pages were created by like a seventeen year old kid just having some fun and then you know fast forward six months and now they have two million followers and they didn't kinda realize they were sitting a gold mine but steve was pretty smart he did realize that and so he started to accumulate these he started buying them when he could like hey i'll give you five hundred bucks for your page people are like alright cool and then when he couldn't buy them he would partner with them and say hey can i add you to my network of theme pages and when we get some advertising money i'll give you you know i'll pay you to post and so he built up this agency they had about twenty five employees all of them were under twenty three years old so it was like the ups start ad agency he would go on stage and he would start a talk and he would be like hey we control the internet and people are like okay what you talking about he's like watch give me a word and i'm gonna make a trend on twitter by the end of this talk and somebody would throw out a word from the audience and then the theme pages would all start like dropping like memes about that that word and sure enough by the end of the talk it'd be like the number one trend on twitter and so and so he harness this and then did the same thing with instagram and he built the biggest election of these theme pages and it's like influencers but you don't have to deal with the personalities because it's a it's a theme it's not a human being that's behind it and so you can actually control all of the influence and you can own the influence instead of being like the manager to a logan paul so the i idea of the sounds amazing to me yes when i hear you describe this i'm like if that is as good as your say it is i think it's amazing my prediction is that it is a horrible business and let me explain why and we'll find the truth i definitely wanna be wrong but maybe a month ago i did a breakdown of what i think gary vaynerchuk va media what his revenue is and what is employee head count is and so i've tracked it for nine years and so this is all based off of public data so it could be wrong but this is straight out of his mouth so i got it from year one and nine and it basically ranges from or it starts at five hundred thousand one point three million four point seven million fourteen million thirty million fifty four million seventy six million a hundred million a hundred twenty five million so that's super fast but in order for that to grow his head count has grown from five twenty thirty one twenty five three hundred five twenty five six hundred eight hundred eight hundred so the rev per head count is like under a hundred thousand dollars right that's what i think these is when i hear this company in an article i read about the social chain thing and i have no insider information and so you'll have that soon i like know the truth it said something like eight hundred employees and like not a lot of revenue yeah i i think that's wrong so i think they have a lot of revenue but we'll have steve clear the air so before i speculate i would say this agencies are bad this in general they maybe bad that's the right word pain in the ass is the right word and they're pain in the ass because you're dealing with clients which are typically pain in the ass and a lot of head count which is also pain in the ass but the the reason i say that is because they're not very def def right like you don't accrue whole bunch of value you kinda have to keep fighting for clients and you have and and the channels you're advertising on always change and it's not like you're building one product you're constantly having to be the most creative kid on the block coming up with a thing that's gonna give the clients of our performance so and all of agencies what i did like that they did was they started launching their own products to their own audience so so that's the twist they use their data to say oh look we have these five pages about food the audience is all female let's create cook ware they did another one with women's at leisure and they created an brand i'd have to look it up it's to my dm somewhere yeah and i think you should have an entire episode around this because and i i wrote about this if you sign up a trends you'll see this or you're already part of trends trends i'll share in the group actually right now where i already have basically if my numbers are right which they could be wrong but i think they are i think that having an agency like this looks cool on the outside is hell on the inside because like at my company we're growing and more profitable but if i wanna be more profitable i'm just not gonna spend on advertising and i'll just make millions of dollars in profit and and i can do that with a click button when you have an agency it doesn't work like that right and i see these numbers and i'm like oh my god it sounds like hell yeah i i don't know we'll see we'll we'll find out well i guess we will so if you own an agency tweet at us and let me you could tell me if i'm right or wrong but it seems like a grind it seems really hard we should give a shout out to the guy who did the airplane cocktail kit so yeah so last week trends wrote about airplane cocktail kits in people are searching like that like crazy so explain what this is what is an airplane cocktail okay so it's not i'm not the target demo because i don't drink but apparently i guess when they serve alcohol on a plane and they don't really like give you a lot of accessories and so this it comes with i think it comes with sugar it comes with all the mixer so let's say you wanna have a moscow mule of a great drink when the air hostess is coming down the aisle she's not gonna stop and make you a moscow mule and mix the bitter and do this thing and shake it up but this looks like a little sewing kit right and it has all you need i think it's like you could charge twenty for it it's twenty four dollars i think twenty five dollars to buy one of these it's nicely designed i like to the packaging looks cool that's for sure i'm also not the target demo i would never buy something i barely but i get it's like i it's like a i would buy that for someone as a cute gift exactly and so this guy we wrote about it and then an hour later he comes back and he goes hey everyone i just bought air airline what was it it's like airline cocktail kits dot com yeah air yeah he like he goes i put a start cell right and i was like i don't know what he's gonna do with it but i appreciate the like bias for of like you know what it doesn't matter what he does with it because if he creates a shopify store and then run some of these instagram ads where like the the theme honda to add is like you like make it look like you're in like a a smoke jacket and my like and you're like dan with mahogany and wood and new zoom out and you're really on the airport right or you know what i mean and you're like make that ad it's gonna you could you will sell ten thousand dollars a month in products right yeah so so shout out to i think his named on k who who bought the domain and took some action runway away okay cool if you like this let us know and email me it's p dot char at gmail mail dot com if you are doing one of these ideas let us know we wanna track it and hear what happens and we'll be doing these use for a while longer and this is my pitch that i will always be giving is if you wanna be part of trends and get these reports that my team is doing all day trends dot c slash million you'll get like a special deal if you sign up there trends is so good right now that i i don't know if it's because you guys launched a new product can you really care about it so you're making it really freaking good every week so i'm i'm like is this sustainable like can they continually like a year from now i'm good i'm curious i don't get is gonna be as good here's what i think is gonna happen i think trends is gonna turn into like bloomberg or wall street journal or like the hustle is gonna turn the wall street journal and trends is like our real estate section okay and i think our goal i think it's like high value yeah i think we're gonna have multiple sections so right now trends is like a general interest thing soon we're gonna have trends to just software then it'll be just for d stuff and i think you'll pay of what fee and you can access all of it it's really interesting right now so i it whoever's whoever's is behind it great job okay cool we're done