#184 - Making Millions Improving Mobility, How to Beat Linkedin & Why You're Early Even When You're Late

with this guy ben from knees over toes i bet you he's doing ten million a year in sales and all he's not even he doesn't even have his own app yeah i feel like i could rule to world i know i could be what i want to put at all in and like a day's off on the road less travel never look back let me give you this updates real quick podcast numbers some people can i tease can i tease some ideas because i think people might be like why do you guys keep telling us about the podcast and get to the ideas let me tease the ideas and then you say your alright i have i have four good ideas today one i'll just say the names of the how to beat linkedin super joints you're gonna like that one or you're gonna hate it that's another topic can vote for video alright so those are three that i'm gonna throw at you that we're gonna talk about after this you might have some other ones okay now go back to the podcast update just really quick i mean quit alright last month we are at last march sixty right last month no last month we were at four thirty this month we were supposed to be at five fifty i think we might get six hundred just so you know that's right so i think that's gonna happen so six hundred thousand listens a month some more updates stuff tomorrow i'm recording with andrew wilkinson i'm doing another one of his things his things are always most popular so i'm gonna do the another one of those originally i i signed up to do this because you just had your baby and i wanted to record more and you couldn't do it so we're gonna continue doing that tonight i'm flying to new york i had this guy reach out to me from this like guy named lo he started what's his the first name i even know his first name michael lo he started a price line and he invited me any like somehow listen to the podcast or something like that and he's the one with the billions house yeah so i'm gonna fly to his house tonight and i'm gonna andrew interview andrew from new york tomorrow but june third sean and i and a bunch of people on my team are gonna be in austin we're doing a live of it i think it was sold out like right away but yeah we're gonna see what we can do and then the next we should do we should do something else because it's sold out so quick if there are more people who wanna do it we should i don't know let's capture their info somehow and let's just do like i don't know hang up we'll just i know let's go to a park where let's go wherever i know we may not have a venue but let's meet and greet some people who wanna hang out or stuff i don't know let's do something let's go to a bar who who cares and then the next day we're gonna do miami so we got june third austin june fourth miami if people wanna attend austin's already sold out but there's an event right for it miami we're putting up the event right yeah and that one can see hundred and fifty people so that'd be cool if we filled out but maybe we won't who knows so it shouldn't have plenty of room last thing we've got some questions the way by the way on the pod we shouted out we said mayor suarez to the mayor of miami we said if you're listening to this we need a venue we need blah he replied on twitter he goes i got you let's talk and then somebody else came through it was just like here's the venue well i don't know you're gonna shout out their name somebody hooked us up with with the sweet no we'll hook them up we'll shout them out next time because have asked them exactly what they want us to shout out gotcha so i'll i've already asked some last things alright we got a couple guests coming up the first one mark lo so mark lo started jet dot com which you sold for billions i think three billion i think so that guy is cool and he started something before that i think of what it was a diapers dot com yep and he just bought amazon he just bought the timber walls nba basketball nba do you know especially door even know yeah with rod and bought the the timber wolfe and then we have mike maple coming on who people probably don't know but he's a pretty big name dc and he's funded a lot of a ton of start stuff that you all know yeah and then finally bill smith this name generic name but do you know who bill smith is he you love this guy dude you're you this is like your new your new obsession is bill smith yeah i'm gonna tell you why so he started like a like a credit card company in his twenties and he sold it right away for millions of dollars then his second hit was starting shit so shift was based out of alabama it was basically very similar to insta cart but he self funded it and then he's sold it for like six hundred million dollars now he's got another thing and the guy only by thirty three he's got another thing called hello landing that i think is really badass at ass so that guy's coming on soon but that's the updates we just hired this guy yesterday what's the name of prelude dan dan off to a great start yeah i think it's dan i think her is last name i don't need to be here at the hustle have a tremendous culture we really care about our people dude i have to be after you're hired we find out your name and after that we do you know you wanna hear something funny you know eva yes one of my best friends how like what are your closest friends i've noticed he's my best friend dude well i i've known it for ten years almost i can tell you how to say his last name yeah steve because this is steve russian name so i think it's important to sam what's my last name i have no idea what's his first name i'm well i'm brand you un dried but i don't know how to say it you i definitely called him a broom for i just don't think you need to know someone's name i mean i try really hard to remember people's name i hate when people say i'm bad at remembering names so i always try to remember someone's first name i don't think you need to know someone's name really to like know them well i'll just call bob or chief those are the two bub cheap are you have something in your hand what is that that's an idea is that a arrest i didn't know you could see this no it's just chap i'm just trying to put chap on our stress ball is still a thing i remember when i was a kid i went to my mom's office and her and every other person had a stress ball on their on their desk and now that i think about it i haven't seen one of these like ten years and what a great idea what a genius name and invention to just be like how do i sell this like five cent item to every worker in a cubicle in america let me call it the stress let me tell you that this gets rid to your stress and just make it kinda of fun to fiddle with and play with why aren't more people doing that right have fidget spinner for kids we need the stress spinner for adults i i i wanna invent the next little silly putt gadget thing that you feel addicted to playing within on your desk good luck i mean i mean if but anyone's gonna be able to do it it's gonna be you i had these things on my desk that i used to fiddle with i think didn't annoyed everybody because it kinda made a little bit of a sound but that's who i am at work a breathe loud i chew i eat at my desk you know i'm i'm i'm that guy you hate at the office so i had this thing it was like these magnetic there's like a little magnetic toy or something i don't know what was this bunch like tiny little blocks there are magnetic so they stick together and you just whatever you whatever shape you put them in it just like sticks in that shape or you can pull apart and stick them back together like a magnet and these things are so addictive they weren't for playing with at your desk but they really affect so maybe i handle nothing think that maybe it will come out with a line by the way i'm i'm i've kick started a task to make us dope merch not to make money but because i just wanna wear our own stuff and i figured out the first two first two items that we need to have in our merch line well the group one is easy that one's a notebook so like the joke that we get in into comments which is like you know don't listen while driving because you wanna take notes you'll crash yeah we are known to be more dangerous than drinking while driving so it's actually in several states it's out outlawed i hope a notebook is one of the two a notebook okay notebook is one and that's actually in motion so i for the course i'm making i found this illustrator yan who's amazing i put out the tweet i said who's the next jack butcher i thought and then i got a bunch of replies i found this guy he's amazing you know don't tell jack but i think his stuff might be better than jack you know jack's more clever but this guy's actual illustrations are amazing i told him i said hey i've been using this thing called the self journal or something like that for a long time i think the founder of that listens to the pod forgot do you know her name i think you you've catherine yeah great product and yeah we should come up with like a limited edition notebook thing so i got that in motion i'll run it by you but the the merch stuff that i was thinking about was when biology came on and we were trying to beat around the bush and be like so you're like super rich right right and then he was like he in the yeah the most humble way possible was like i'm post economic and then i was like oh fuck that is that is it that is the best phrase so now getting hoodies made that just say post economic and you know those will go out to anybody wants to buy a post economic goody so that's the best one that's a good one and is that the so no other the other one that i was thinking about you know how we have our harvard shirts because we visited the campus yeah so i think i might sell some boot leg harvard merch before they shut me down and all it is is it's harvard yeah i've been there like you know love that campus or yeah was was there an four like harvard o four and on the back it says you know like tours so maybe a harvard one but the the real one that i wanna make there is you know the like kind of like like take the harvard style of a sweat sweatshirt or sweater where it kinda looks like you know you're a scholar right i i went to this school that's where i learned that's where got my education that but it's just gonna say the internet this just gonna say internet or or it seems to say youtube because that's where i learned everything and there's a lot of other people that are you're like that too or you learned was just through the internet that's that's who we should really be great giving credit to for our education so i'm gonna make university looking piece of apparel that's just either calling out the internet or youtube or twitter or something i think economic thing will make money well it has to that's by definition alright so anyways wanna talk about cam for video or do you wanna talk about super joints let's do camera for video so so stole this idea from my buddy sully he tweeted this out said who's creating can from a video video and i've had the same idea so if you don't use can you're probably not gonna fully understand this idea not just because the metaphor but you're gonna be like when i describe it you can be like that sounds simple like because i'm sure there's stuff like that that exists no there's not so can why don't you give the download can i'll talk about why can for video needs to exist yeah canada was started in australia at this point it's maybe eight years old i i went and did some research there you know fifteen billion dollar valuations five hundred million dollars in revenue and what's cool is that the ceo i think her name's is melanie this woman named melody she's like a superstar you hear her talking or like oh i will whatever you say i'm in yeah her and her husband are the two c cofounder which is pretty bad because collectively they own thirty percent of the company even though it's at a fifteen billion dollar valuation so they crushed it but basically the product is you can make really simple images so a lot of times people use google slides like i do and you like put an image on there and then you could write some text on there and then you just stick a screenshot and tweak that with cam it's all a little bit more intuitive and you can make really really simple like good looking design good looking design it's like photoshop for eight year old like me it's yes photoshop for people who don't know photoshop that's the best way of describing it so before when you wanted to make a marketing brochure a flyer for your event you know instagram add a whatever any kind of image or graphic to go alongside your product or your event or whatever it is you would be like great let me ask my designer friend to make one or let me go into like you know paint or one of these you know google slides or powerpoint or whatever and try to make one myself and it always came out looking budget like you made it yourself or you had to over pay somebody who knows photoshop who has graphic design skills who knows that this should go at this angle and that this is a cool way to do a collage and like to do a mask or whatever so what they did was they just created this enormous library of templates so you go on there and say great i wanna make an ad for a sale well guess what a lot of people have that problem and so what they did was they just created or surfaced hundreds of templates of sale you know how to how to present a sale if you're a store so now i don't need a designer i just go in there myself i changed the text i drop my image into where their images and it's like nicely cut into a circle automatically or it removes the background automatically without you having to know how to do that with the magic wand and photoshop so so that's what can does it's amazing it's grown like crazy like you said five hundred million in revenue done very well i think went public not long ago so canvas does that for images and they kinda have some like animation stuff but nobody has done this for simple videos so i'm talking about the whole world has moved video whether it's long form like netflix medium form like youtube short form like tiktok even shorter form like a facebook ad or an instagram ad and it still requires people who know how to edit video in order to make a simple video and and that's crazy to me and so there's people who've tried to attack this from many angles i would say the what a lot of people try to do is they try to make fig for video yeah which is like they take imovie and they say no it should be in the cloud you should be able to have multiple people using it at once you see each person's mouse moving around the screen and it saves it all the cloud blah blah no i think you need canvas i think you need off the shelf ready made video like short video clips that you just swap and replace your text and your images or your video clips into those and there's some things like this that exists but nobody has cracked this and that i think canvas is most likely to do it and i'm sure they think about this all the time you know they're it's not like they're listening to this and saying oh my god genius we'd never thought about video right but like i do think it's a gnarly problem and i think if you are focused on this you can out flank a lot of people just by finding the right library of of templates and then getting the the ux right where you can make it easy to swap out text and images with your own stuff so i think that this might be a great idea but look i'll i'll i'm gonna default the pessimism just for the sake of argument i think that there's a few reasons why this would be really hard the first reason is that well this is actually the the main reason which is more people use videos use image based stuff and they new video based stuff so at a company most everyone would not most everyone but a very large percentage of employees would wanna use a text based stuff whether you're making just a silly graphic for an internal email whether you're making a sign this is happy birthday for your employees all the way up to you're making the social post so you're mocking up a website yada yada yada by the way so someone in front of me say yada yada i'm not gonna say it anymore but anyway there's like so many different instances of that right is there actually that many people that would huge need dude huge videos yes okay it's the internet text is massive image images is massive video is massive so they're all super how many people write words on facebook and twitter then make videos on youtube like but it's a biz it's a business use case so if you're a business you need to be doing all three you need to be creating text content you need be creating image content and you need create video content and you do them at different times the video content is often the one that you need that's the highest value to you and it works the best in terms of getting getting people's attention and so there are tools to do this so i shouldn't say that there's not right promo dot com is one of them so promo dot com it has a bunch of templates to let you do videos i've used it it is good it is probably the closest thing to can for video video there's a a startup called motion box dot io o they're doing this it looks pretty cool i haven't i haven't actually had a chance to play with you yet cap is a big one i've heard of that one really popular it's that one's more for memes so they made it really easy to make video memes we talked about pin of farms also to make video memes when i when i was moving out of san francisco the guy i posted on twitter that i was selling my gym and the founder what come try to come and buy all my gym equipment that's i met capital founder of which one yeah nice that's great so i think so here's my take of what's the opportunity here the opportunity here for me is i should be go and try to invest in all of these companies i think they are all like this space is gonna be big they these are all viable companies they're are all at different stages i'm gonna go try to put a check into all of these because i'm such a big believer in that space really but the other thing yes for sure the other thing is if you're building how would you differentiate i think one of the ways to differentiate the one i would do is i would focus on facebook ads i've talked about this before but if you think about facebook's one of the largest companies because it makes shit ton of revenue what how does it make its revenue from advertising who's advertising you know hundreds of thousands if not millions of of of businesses that that advertising on facebook and if you can do things to help them advertise either save them time or make their ads better you're gonna make money on either one of those two axes and i've found that facebook ad tech is sort of of course there's companies in that space but it's much less than you would think there's a lot of people that build that try to build on top of platforms and i think that the facebook ad platform is a great place to build products because if you make someone's life better you're making them or saving them a lot of money and so it's not hard to capture you know your hundred dollars a month if you're able to do that yeah i think it's cool i think that there's a there's a the i'm gonna i'm just gonna default to bad stuff because that's the dynamic we're taking right now but yeah the dude selling stuff for two hundred dollars a year that software is so freaking hard so go to are you're on your computer right now or you on your phone yeah computer alright google buffer revenue okay so buffer is this awesome company i mean it's kind of awesome and they are one of the first people that made famous sharing their revenue so if if you're listening out there type in on google buffer revenue and you're gonna be taken to a i don't know what the the platform call but at some type of platform where you could show all their revenue what's the revenue look like sean so this post that was twenty ninth the late twenty nineteen was revenue is twenty one million they have seventy five thousand customers and they make a quarter million dollars per employee go to revenue go to buffer dot com slash revenue right so their current one yes actually this is yeah so flat lined out so that's enterprise i said twenty nineteen that was the peak twenty twenty was the same don't know one is the same so still at twenty one million if you're listening to go to buffer dot com slash revenue and they're gonna see all the revenue it's pretty amazing it says twenty six dollars of revenue per account yeah and so what you're gonna here's what you're gonna see the rev on this buffer thing the revenue goes up really fast and then it plateau and that is what happens when you sell shit that cost twenty fifty a hundred dollars it's incredibly hard to keep going it's really hard to keep going and that happens and i i study a lot of these graphs so like there's convertkit has another one there's a lot and if you look at the metrics there's if you google like average price sale price price for saas there's a lot of research on they look at companies that go public and they look at how much their software cost there's this dead zone of like two hundred dollars a year or three hundred dollars a year or something like that like and it's like it's incredibly hard to build a big company wouldn't shit cost that much some people have done it mailchimp has done it cam has done it i think it's almost impossible for most other types of people to do it well we are talking about camera for video so i'm gonna hope that it falls into that category i actually just want can to do this because am i wrong though am i wrong you're not wrong in that there's an effort to acquire customers it cost money and it takes time and if your size of the prize is twenty six dollars or ninety nine dollars it is very hard to get to the point you're talking about which is going public or being a you know a multi billion dollar okay no but my point though is not necessarily if you're listening to this us and you wanna build something that has to be the goal my but when i think about stuff sometimes i think now this isn't always but sometimes it's far easier to be a small fish in a massive market than it is to like be a big fit like you know like i i'd i'd rather be like the shitty person in the something that's is booming because i it'll be way easier to crush it yeah although you also say you know just get riches type of thing right where you'd rather be a big fish in a small pond sorry i i said i don't always think that way i'm saying right if i wanna build something that can just make a good like living then yet there that's one thing if i wanna create something that could take off i would probably wanna do the other way right and i think you know the thing you just said that's important is you said a market that's booming that's different than a big market so a big market is a already big market a market that's booming is a growing market and so if i was gonna rank the three i would say small fish in a booming market then big fish in a small market and lastly small fish in a already big market yeah i think i agree with you can we talk about choice yeah i looked it up all you were talking and i have a lot to say about this okay well i i don't even know what you looked up this was my own name of a idea i had so robotic super joints is do you remember so we talked about the book happy body okay okay yeah super go here first super joints is also the name of a book at google super joints it looks just like the happy body yeah it looks exactly like it like nineteen seventies or eighties like design we don't have to talk about that i i thought well the thing i was thinking about is so my mom is staying with me right now and should been here for the last few days and you know my mom is like always got some ache and pain and and she does a good job of like like trying to exercise and stretch and you know like whatever do the things that she can do to you know we bought a special pillow for the bed and that like kind of if she's in bed watch tv like she's not in a crappy posture or whatever we try things but this is that every aging person problem is that you know you get bad back bad knees bad hip bad shoulder or whatever right like you you've wrist pain this stuff comes up and i started thinking like okay you know i think that you this is gonna be a this is a massive massive market that nobody really is able to do much with and so i thought well what is the what is the solution i think there's two solution i think the end solution is fixing it from the inside so that's some version of like stem cells or like regenerative therapies where you're able to to to reg cartilage or strengthen strengthen the tendons or or or do something like that to reduce the the irritation information inflammation okay i don't know too much about that i don't know where we're at in the stem cell world then there's the fix it from the outside and i thought oh this might be actually easy so i was watching somebody move a couch you know my neighbor had a truck and they're moving and like you was one person just with a dolly just moving this a huge couch and book case and all the stuff and it got me thinking like man with these simple tools that we've made that man has made you have so much leverage you can lift heavy objects why don't we just have these like as like a little knee brace that people wear that just helps you when you're trying to get up it's just like a little spring action that is like a super joint it is and it is a a sort of an a an external fix to the problem of joint pain that sounds like such an info thing i could i can i can imagine this now in my head exactly that's exactly what i thought of my head i see the old lady sitting on the couch she's trying to get up and she's struggling and then made like fades the buy white yeah yeah it fades some black and white and she's in pain and then it's like her again on the couch and she gets up and she just gets up effortlessly because she's got this little thing she wears around her knee that essentially like as she does this motion it's a spotter and i just thought why don't we have spotter for our own carrying our own body weight so you think of this i think that that you're cool i it sounds like some shitty alibaba product that you think you're thinking about this totally wrong so like what you're talking about is like a silly brace i wanna like actually solve the problem and there's three companies that i've been paying attention to that are in this space and they're all centered around mobility so what i've noticed amongst my friends and like the people in austin now is a lot of them are less focused on lifting heavy weights and more focused on this manly version of yoga that we call mobility right right it's it's yoga i mean it's sounds i'm doing mobility training yeah it's you're stretching yes it's it's a little bit more interesting than yoga and i do it a lot as so there's three things that i like there's one called the ready state the ready state dot com there's another one called i actually don't know how you pronounce it but it looks like it's it's go so the word go and then i think it stands for of workout of the day i'm i'm a paying subscriber of it it's great and then the third one is the knees over toes knees over toes guy have you seen knees over toes guy dude i'm all into the theaters two i've done the whole program it's wonderful did i've done the thing it's so good so basically vertical leap go up yeah but i yeah it it all works wonderful i i love it but basically the first two that i've described so go and the ready state it's an app that you pay a hundred dollars and the founders of go i've actually talked about on this podcast two years ago i think and or a and a half ago and they messaged me and they said you're the numbers that you're it was someone who works there so the numbers that you're saying are way smaller than we they are and i think i said they are doing half a million a month in sales right and so they're both apps where you spend thirty minutes a day and they just do stretches it's just as simple as app ever it's just a video that shows you a stretch and it counts down from sixty seconds the other thing is this guy named knees over toes guy that's like his handles his knees over toes guy his name's is ben patrick and he got he went viral on on on in on tiktok and instagram i found him on instagram and it's basically this crew of guys and he's like the leader but he's they're like these quote manly men like they they they they they like are strong looking and fit and all that but they like stretch a ton and they're really focused on one legged pistol squats and being able to touch your toes and we should say that he's he's called these over toes guy because in classical kinda like training anytime you train they're always like don't let your knees go over your toes because they thought that's how you get injured that's when you're doing a squat wrong or a lunch oh no you're you're not lung right could you want your need to never go pass your toes if you're biking they always say the same adjust your seat height so your knees doesn't go over your toes and this guy was like hey i blew out my knee i tore my ac and and and you know i started trying to figure out how do i actually strengthen my legs how do i strengthen my knees so that i don't get injured again and in fact ended up getting stronger through it like so he did some self experimentation and whatever and then now he's i don't know forty three forty five years old he's got like a i forgot how old he he's he's in his forties or even maybe even his like maybe he's fifty no he's not like a fifty at all he's got a forty three inch vertical leap he can dunk he's like he jumps higher now than he did in his twenties and he's been athletic the whole time it's just that now he strengthens his leg in his this way that breaks all the rules so his stuff is intentionally let your knee go over your toes why because we wanna stabilize our knees when they're in these uncomfortable compromised positions we'll do it in a controlled way now so that you don't get hurt later so that's the theory behind his stuff and this guy has almost five hundred thousand followers on twitter or on instagram and he is putting on an absolute master class in marketing i followed him and like i i because i'm a internet i i know exactly what he's doing and i'm it's working it's working i bought it he charges fifty dollars a month and the reason he charges fifty dollars a month is because the churn is probably astronomical so the average user i bet only stays for three months because when you do the program like i did i just wrote it down i'm like oh i know i'm exactly what to do it it's just like right it's as basic as a pdf so like i know what to do but he got my hundred fifty bucks over three months i got results i loved it and the way that this guy's is getting he's basically doing you know the best person i've ever seen at this fitness marketing is that woman kayla it's new i think her name is and she has scenes it seems and she has an app called sweat that scaled to a hundred million dollars in sales if you're a guy you probably don't know she is it's my wife sarah used it it it and she crushed it and all she did would sell pdf and then eventually it it it went to an app with this guy ben from knees over toes i bet you he's doing ten million a year in sales and he's not even he doesn't even have his own app there's all these apps called train and similar to apps where what you do is you just put your program on their thing and you give him a little tiny cut of the revenue it's a pretty amazing business i mean the high churn but like it looks like a really fun myself business run totally it's what we were talking about with judge judy and michael buffer last episode i think it was we talked about building a personal monopoly and finding your niche that's what this guy did brilliant branding knees over toes guy right beautiful beautiful branding to to to latch onto that it's a different it's it's sort of i don't know if you remember but i one of my kind of core content beliefs came from the guy who who writes weight but why and or or actually his buddy there's two guys behind it so this is not tim urban it's the guy who who helps him with his business andrew right he was nice that i took a call from me one day and i said yeah i'm thinking about my content and what's the strategy what's the brand and he goes i'm have a really simple way of thinking about it he goes you know in the matrix we have morph reaches out and says do you want the red pill or the blue pill meaning like wanna keep living in your fantasy land if the way the fit you were told things are or do you want the truth that's the red pill the harsh red pill that you gotta swallow and n chooses the red pill because he wants to know the truth and he basically said that's what the best way to build your content brand is by giving people red pills so people you know people think one way or society tells you ex i'm gonna tell you the truth and here's why and so that's what these overt toe got toes guy did it's a perfect red pill everybody says don't move your knee over your toe i'm the knees overt toes guy and so he built his niche there he built his brand there he went viral on tiktok by showing some pretty amazing stuff and then he's translating that into a business now i have a quick opportunity for somebody who wants to do this so one of the things that he does in his program you tell me you did the program my trainer takes piece of the program and gives it to me but did you buy that gadget that you that you wear on your foot the monkey foot thing yeah and who did you buy that from the monkey foot guys it's i think it's called animal house fitness is that who you bought it from yeah and is that his brand or is somebody else's brand it does not appear to be his but i didn't not his sprint okay so knees over toes guy if you're listening this is for you or if you're not gonna do it we can pair you with a hustle who's gonna do this you need to be selling this device okay wait yeah so the what what this thing is is the boot it's like imagine a ski boot that you put on your foot you step into it and under the boot either you can put a tiny little dumbbell so you can like a five pound ten pound whatever fifteen pound dumbbell into it and so then when you do leg extensions or calf sorry knee raises things like that you have like weighted resistance and it helps you build strength faster and so it's one of his like core things did i miss anything on yeah he also makes sla boards so yeah i i think that like there's an entire brand to be made around this like i wouldn't call it masculine because i think women like the tube but a non yoga es like i don't i don't wanna go as far to say it's feminine but you guys get the idea like a a well it it's gotten cooler because tom brady you know the greatest quarterback of all time came out with the tb b twelve program the tom brady twelve program and people like great tom brady you're still plant you just won the super bowl last year i don't know what he is forty two forty three years old so the oldest you know quarterback back to win super bowl how are you still playing and you know he he credits basically like he eats super clean and then he doesn't do like strengthen explosive training he does all flexibility mobility playa that's what he that's those are his focus is that he's like that's how i don't get hurt brother and we talked about this a year and a half ago i was eyed about this i've been you were talking about the subreddit you visit right which is a yeah mobility subreddit it right yes i've been all about this the reason i'm all about this is you can feel it in your body like i like i i do different athletic challenges and i have done challenges where i try to get incredibly strong and i know how i feel i'm like oh i feel kinda swollen i feel bloated i don't feel awesome and then i do these things where i just try to squat all the way when my butt in the ground with no weight and i'll will sit there for you know ten minutes or i'll just work up flexibility and i'm like oh i it's so i feel alive i feel so much better and so i've been talking about this forever i just sent you an instagram guy named the flexible that's another amazing name i love the flexible you you immediately know what it is it's a strong person that's flexible and so anyway i'm all about this niche of i don't know what we're gonna call this like flexibility culture whatever it is i think that these things are the best i think there's a bunch of interesting things going on in this space i've seen a few people i've seen this one guy much this thing called the human garage and they go there you go there and they stretch you so i love all these things i'm totally enjoying them i also have seen that the tests the mobility tests go semi viral so i saw something or i i know maybe me or my mom don't know one of us saw it then they shared it with the other and then everybody in the family did the test and all it was is this jet up test so you sit on the ground indian style cross legged oh sorry it's indian style not pc i think it's about the native american indians so you know you might piss off two groups if say but yeah you set on the ground indian style as we used to say back in second grade and and then you're supposed to get up and the ideas that you i think you like for every part of your body that you have to use to touch the ground to get up you sort of deduct a point so like for me when i when i'm sitting with that first of all i can barely even sit like that second of all if i have to get up it's like a fucking process dude it's like roll to the left now i'm laying down elbow on the ground forearm on the ground hand on the ground second hand pushes now i'm gonna push up position now i get to my knees now i stand up or i i stand up like an eighty year old and the test says you're basically have the fitness of an eighty year you have the mobility of an eighty year old because i lose it's like you started seven points and you deduct a point for everything that touches the ground something like that and so then i did it and then my mom did it my dad did it my it's like everybody does it and so there's something interesting there of let's say you wanted to build a program like this or sell a tool like this there's something interesting like we talked about last time of personality tests iq test horoscope test people's most interesting subject is themselves similarly here i think you could build a following or an audience by by giving people a simple diagnostic a simple test can you like it's like the kind of can you patch your head and rub your belly at the same time it's like everybody wants to try it when they hear oh that's hard that sounds easy right i saw one on the other day that was like take your arms to the side reach the straight above your head and then like do they like keep her arms straight so do it yeah keep your arms straight yeah so you okay you're you're not so bad but like you're tight you can see you're tight tight my his is like if your bi is able to like touch your ear while maintaining the straight and like crossing you're able to cross your hands oof then your shoulders are like adequately you know flex flexible and mobile and if not then you wanna do these three exercises to improve that and so i love this model of sort of diagnose the problem and then prescribe your solution and i think that would be a cool way to kinda grow this but i'm with you that hey flexibility mobility playa i think these are where the fitness trends are going right now and to wrap it up i'll say it's never been easier to make money off this type of thing this guy ben knees toes guy as i said he doesn't have his own app he's using trainer eyes this other app you can literally launch this today today with twenty bucks alright you wanna talk about linkedin stuff or what do google what you let's do linkedin stuff so you said something the other day you go this guy lives like down my block and he created i don't know what was it i'm some guy who's done something cool built some cool business student loan hero right and you were like he lives i don't know how long he lives like down down ten doors down alright it great so i don't know how you found that out but i'll tell you it's pretty funny i tweeted a picture of myself in front of my new house and dm me and because i don't wanna be weird but i i know that house you i looked on the rock so that and that's a cool moment you've met somebody who's like kind of professionally relevant to you that's also locally relevant to you yeah what does that mean i think that there's an opportunity to build a location based professional network or professional networking tool especially now that the world has gone remote so you got a bunch of people relocating you have people getting out of offices where they would normally be seeing kind of like peers and and coworkers and stuff like that all the time and most people think the answer is create a c working space or some kind of like flexible work space where you go and you work and that's where you're gonna get professional interaction well i've actually seen kind of this other trend which is you discovering people who live around you that are like biz like kind of like interesting business people that you would wanna meet with and you guys kinda both opted in to be learning this from well i'm was saying i had a similar experience the other day did a call guys like where do you live i said oh i live in this this little place right outside of san francisco he goes oh my friend just moved there or my friend lives there too he's the you know chief product officer at black blank company which connor i was oh sick well i don't wanna get out as this identity or whatever but like a company don't worry about it is it's in it's kind of like a well known company he's like oh yeah he lives other too i was like great i'll intro you guys you guys hang out because like it's like oh like you know we're sort of like we could be friends and we live near each other so that's the excuse of why we might actually hang so i thought it's kind of interesting what if you could get people to basically just say here's my job and here's where i live or here's where i where am and it just notifies you about other people that are also there that are kinda like professionally relevant to you if you could kinda figure out people's like i don't know i without being a douche but like if for the ceo you kinda wanna talk to other like c c level guy yeah not like the product manager of some of the company that's not like super relevant to you so i think that would be kinda cool as a way to as a as a cool product to bootstrap a new style of professional network and a new style of interaction and first of let's even mention that linkedin breaking everyone says the same thing linkedin sucks how does anyone use linkedin and that we all use it or a lot of people i don't use it anymore but you get the idea yeah it's it is used and it is still the number one even though we all say how much it sucks and i think it's true what i think that what that what i think that it means is you have to find an angle that's not a direct angle you can't beat linkedin by just building linkedin again and being like but i have better features i have better design that's not gonna work so the best angle so every time alright i see so many companies that are trying to beat linkedin and i think it's a worthy thing to try to do i think because i think it can be done and i think that you can build a big business and if you can't un bundle them or whatever crush you could do pretty good and i the only times i've seen people do it that seems any traction is they divide it up into subgroup so it's typically race and it's typically gender i i think where it could be industry like angel listed did it with startups ups angela angel basically took the whole startup up companies jobs and candidates off of off of linkedin and just said we can do this better i've never seen it done really with industries i don't agree with your i don't totally agree with that assessment because kinda you're kinda right yeah i i guess you are right but i do that i haven't seen many i've seen a ton of women tips women focused ones so there's girl boss there's just other one called le i think it was called el v like also girl boss failed right so yeah to be fair yeah yeah yeah but there's chief chief dot com which i have no idea if it's succeeding or not but it certainly seems like it is there's and there's a lot of black focused ones i don't remember all their names but i remember seeing them float around and they they seemed mildly successful like they have some traction but obviously i'm not a user but i've seen race in gender linkedin so here's the ones that i think have worked i think angel worked right three three to four billion dollar company and if i'm a startup i might have a linkedin but i'm i with with all of my startups ups i've found better luck finding jobs and candidates through angels dr did this yeah so dr was like you're a designer linkedin kind of like hard to show that you're good designer there i would say be enhanced did it better than triple because they had a hundred and seventy five million dollar exit yeah so so designed let's just say where you're putting your portfolio up there you're networking with other designers and then other people can come find they find images and then they say who's who made this and then they basically hire you right so i think that was kind of that was kinda of successful get get hub github for developers exactly that's another one and then there's the low end where it's like upwork right where it's just like they went you know kinda like geography like you were saying and upwork basically says here's a way to find you know workers can find jobs and jobs can find workers but we're gonna go for like kind of like outsourced labor arbitrage type of thing so i think those have all worked now here's a different like take here's what here's a company i invested in that i think has a cool chance of beating linkedin i wanna describe their strategy but i don't wanna use the silicon valley jargon you know this word ortho no have you hear are people say this it's like yeah you have to take an ortho t ortho angle it's an ortho it's like bo well or well no it just means like you don't go directly like you don't beat linkedin like okay here's the example let's say you think powerpoint sucks you're like i'm gonna build a better powerpoint the way to build a better powerpoint is not to make slides that are easier to make it's to look at the fact that people use slides to give their boss's presentations about how like how the business is doing and actually the ortho way to attack that is to build dashboards that automate them that are always automatically updated that your boss can just check and now you don't even need slides right like in order to build attack to build the best hotel business you don't create better hotels since necessarily you get other people to list their homes you get airbnb exactly so so ortho just mean sort of attacking it from another angle so here's here's an methodical attack on linkedin there's this company called palette dot x y z have you seen this palette how do i spell it pallet a pay p a l e t dot x y z i think that's the name you're not gonna learn too much from this but i'll tell you kinda like where are you can find these guys dude how do you find all the shit man bro yeah i've i've already given people the the the the secret sauce which is be super curious and then surround yourself with interesting people and then share it right like my my crew i think ben found palette or maybe zach found palette i'm not sure if somebody sound fun palette i talked to the guy behind it he's awesome he's like a twenty three year old ex stanford guy like you just talk to him and be like oh okay you're gonna win like it's whether it's this business or the next one or the next one or the next one like you're gonna win you're clearly super smart you're way ahead of your time in terms of just like polish as a ceo and you're an engineer and you recruited under other good engineers great but what he's building is actually pretty cool we found him because i am pretty interested in like what i'm calling like kinda like the creator stack or basically like the solo playbook so i look at people like pump right pump is a creator he creates content in the niche of crypto tell who pump is i i actually don't think everyone knows okay pop his name is anthony pop he's kind of like a a friend of ours i we don't know him super well but his friend come on the pod we've been on his pod and he's super well known he used to work at facebook then he was like i don't know chief something at snapchat left really early or like kinda like that didn't last very long went on his own and it started creating content about bitcoin in like twenty sixteen twenty seventeen ish and as bitcoin got more popular he got more popular so he's got like i don't know a million followers now he's got a subs with a hundred seventy thousand you know like subscribers or paid subscribers he's he's a bitcoin media personality but like he's he's on cnbc to talk and that bitcoin happens pump tell us is it good or is it bad control on purpose like i i like pump but he like he like fucks with the people don't call troll i think he's somebody said this and they said it in a way that derogatory but i actually think it's like a good description of like people like this they called him a carnival barker which basically like your hype man like somebody who's going to just keep keep pounding in the pavement and keep keep it knocking on doors and saying saying the message right i don't mean all disrespectful i mean like he's funny like he's like he's a shit yeah and he has a good time he's got a good personality and he's extremely talented with content creation and branding so we'll talk about one of his other projects that just came out but anyways my point is pump created this job board called crypto jobs or something like that like he's like you want a job in crypto and he you're i'm trusted again crypto if you wanna work in crypto here's my personal job board i thought oh that's kinda interesting like we've talked in the past about job boards andrew wilkinson talked about how good of a business job boards are and i thought i wonder how successful individual's creators job boards could be and the reason i interested in this is because hey that's like kinda like my career path is being a creator and i think about like the previous wave like tim ferris and those guys they didn't have any of these different business models they didn't have rolling funds they didn't have ghost kitchens they didn't have job boards as like a way to capitalize on their audience they just sold books and then like that was kind of it and now creators have a whole different arsenal of ways to make money one of which is a job so he did this with with pop he did pallet does this with you know lenny that kind of like the product management guy so lenny got a job board if you wanna become a pm well you could just go to like linkedin or indeed but if you're pm and you follow lenny and you love his content about being a better pm kinda makes sense so power find a out there palette is the job board software that all these creators use bro you think that's gonna be a huge thing i've created job board use a wordpress plug in yeah so here's the here's the difference this is like a classic i think this is a classic mistake which is like web flow dude i can use wix right like shopify i can i can do this on squarespace it's like the there is a benefit to when something really focuses on a use case and a niche and attacks it from in a different way so what they did was they built this job board thing to go to creators or community so like for the hustle you guys could be the hustle could be you guys have a job order now we we yeah we launched one as a test how did it do it didn't do well but i wouldn't say it's because the idea is bad it's just that we are when we are deciding between trends and something else that something else was a job board and we were like let's do another thing so these individual creators guess how much they're making off their job board i would love to know i don't know give me a guess what do you think lenny making off his job board a hundred grand a year at most so i don't wanna blow up these guys own economics but let's just say i looked at ten of these and i looked at okay how much money do each of these make people of their level of fame which is like they're not truly famous they're like niche famous yeah internet famous quarter million dollars and the mail pop pop i think is gonna make about a million dollars off his job board this year he's gonna make me the business job board and and he doesn't have to create content every day he doesn't have to you know get on right so his newsletter he's got write a fucking newsletter every morning right like that that's his people pay nine ninety nine and he gotta write the newsletter every morning the job board that's just for free after already building the audience so you the be what's the business model for pallet so maybe basically you take a a percentage of whatever the creators making so it's how does the creator make money creator makes money because the companies who wanna access talent in that niche go and they pay the five hundred dollars or a thousand dollars to to post their job and so they pay let's say a thousand dollars per per job posting they're gonna get candidates that are highly qualified the creator can sort of like do two things they can take some of the jobs and they can sort of like boost them and basically say if i was if i was you guys these are companies that i would go work for so you can endorse the jobs you can also endorse the candidates so you can take your audience and just instead of just saying hey my full audience is this you can say hey these four hundred people are like kind of like the the the the top the cream of the crap in terms of my audience these guys are like kind of like the superstar talent and so you actually have to pay more to access them or when they match with this i will when you post a job i will actually specially message those people and that's like i can have like a premium offering so so they basically give you the software to do this the reason i think this is interesting for linkedin linkedin is one giant central like job board basically right so like that's why linkedin makes money is i we're even talking about linkedin so so i think this is a distributed version of linkedin it's basically saying nobody nobody's gonna build a five hundred million person social network for professional professionals again that's linkedin advantage but what if instead of five hundred million people on one network you had five hundred you know you know fifty thousand people on whatever a hundred networks or whatever it is do the math and so you you you you split it where like one example they have is there's a like a community of of developers who all write let's say angular angular is a javascript like framework so they have a big discord of thousands of angular developers well they should have a job board for people who are trying to hire developers who write angular right who angular developers that would be the business model for running that community for putting in all the hard work and running a great angular community the job board would be a great way and if i'm a employer i'd rather go to the angular community right on their job board than just post on linkedin wow so this is this company they've like raised legit money who palette yeah they're not like a a second i mean they've raised four million dollars yeah it's like a startup startup that's pretty wow so you kinda turned my opinion on this who all anyone interesting invested in this besides you yeah a lot of the creators because a lot of the creators like holy shit this is great like i will invest this and i'll i'll be a user of it because this solves a problem mine right if i've done all the hard work to build a free audience and build trust with them and build a kind of a niche i'm i'm i'm a authority in a niche and that niche is like a job maybe it's design maybe it's product management maybe it's you know developers or back end engineers machine learning experts whatever and once i've done that if you have a way for me to monetize that doesn't require me to get up there and either teach or write content every day i'm in right and the economics seem to work and and then the and then the more job boards the more niche job boards i get created through this network now they can just when a company wants to post a job you can say hey you only you know you came here to post on the angular community but we have these five other job boards that are all for developers would you like to cross post and they can help like give get more reach on the job and they could help those creators get more money without marketing themselves so these got yeah you changed my opinion it's pretty dope and the reason why it's interesting is the way that you described it was far better than what i thought it was gonna to be is zip code you know zip recruiter i know the ads i don't what do they do that's different they it's oh that's the same thing it's one place and they post on indeed and they post on all the job boards right yeah so zip recruiter at the time and still could be the case they were the fastest growing company out of la and the largest series a company ever meaning their valuation was the highest ever first series a and i believe it was it's crazy how times have changed but like their series a they value to them at like hundreds of millions of dollars now it's like way different but and what they do is you they so they raised okay no i think they're are they not like public like they they advertise on bill simmons podcast like yeah they're probably close to so their series a they raised down a three hundred million dollar valuation which unfortunately is considered small now probably but they they're they're going to go public yeah they're public size and they they make hundreds of millions of dollars of revenue what you do is they make a really so they what what was that term or well in what's that ortho ortho ortho that's it's a good term i'm gonna steal that one so what they've done is they they they do a couple things and if you told me what they're were trying to do at oh actually say oh wow this is way too complicated i don't think this some work but basically they do a couple things the first thing is that they make it really easy to post your job anywhere so you just click you upload the job description in it posts in every single place you don't have to go to each one and so that's why an employer post there the second thing that they do is now once once they got all these people to start posting their jobs on zip recruiter you can now go to zip recruiter dot com and it says look for a job right and so they get they get recruits right there and then on the back end they've not create a way that you can manage your hiring process and the way that they make money i believe is by i think it's a software so you you can you can you can pay a fee to get access to like the crm as well as they'll post or free or you could do one off well they'll post you gotta pay for it to be post in all the places and it's a the the this strategy works really well so i'm on board i think zip recruiter is is great but it's one of those like i don't know if this idea is gonna work i thought it was worth a bet so i invested right so i'm about my book a little bit here but it's more like all startups are you know it's unlikely that they succeed i wouldn't say the probability is that they go defeat linkedin it's just that i thought oh wow that is smart actually you're not gonna build the five hundred million person social network that's just so hard you have to who's gonna be able to do that instead if you just say well all these individual creators and communities are already building their own little network what if i created a a decentralized job board just the job board instead of being in one spot it's actually lives in each one of their little communities and that makes sense to me because like our friend andrew you know andrew chen you know my favorite person who blocks me on twitter you're you're good buddy he's yeah got a great growth blog and then you know a lot of lot of growth marketers we said post growth if he had his own if he had his own growth job board he would you know with essentially zero work probably making i don't know easily hundred fifty grand a year two hundred fifty grand a year of companies that wanna hire growth growth hackers and growth marketers like andrew and so that would be a better more targeted place to hire somebody from than going to this sort of general c of job app you know job applications and so i think that that that part is what made sense to me with this although i was like you when when i first started this i didn't wanna take the meeting i was like great like you know bloggers are gonna become like blogger job boards what the hell is that right like i remember reading ones that i i can't get this out of my head which is like they go subs stack where b players teach c players what a players do i look oh shit that's so good that's such a kill shot who's that i think it was hunter walk i think it was on twitter right and you know but it it's such a good call that right like the it's in many ways it's true right the most successful people the the true icons you know they're not creating a ton of content typically and sometimes they do when they retire sometimes it's part of their growth strategy the most part elon musk doesn't have a subs stack right he's not trying to teach you and sell you a course on how to be a good ceo because he just is a good ceo and makes all money there so often it's it is a b player teaching a c player what the a players do and i think that's like a harsh but true critique and you know i myself you know feel like that many times and i think that's when i was like from that angle i was like oh will this job board thing work but once i looked into it i was like this actually makes a lot of sense can we speak you this is kinda relevant can we wrap up with this thing you have here about you're never even when you're late or early yeah this is a very typical you thing yeah send on a little first off i asked i asked sean last week to was we said let's come up with a ten minute short episode this morning i get a message from him saying i just did it this morning and i that's all i said and i click play and it said the first line was like i just woke up this morning and lost five hundred thousand dollars i was like hooked i'm in and that where we can't run this on sunday we have to run this right now and so what what happened and i guess what's this you're not late type of thing do you want me to talk about the the thing for this morning you're you talk about this you're not late thing this late thing okay the late thing so i was i was looking back and i was doing a little kind of retrospect i said so i graduate from college you did today when you like lost office this no no no this is like a month ago i was looking back at twenty ten and i remember being in college and i you know i had an iphone so i knew apple was the shit i used google constantly i used chrome and i new a knew google was the shit i was a believer in tesla i think i owned tesla shares at like i don't know twenty x cheaper than they are today so i saw these companies and at the time google seems super established right google been around for for google had been around in twenty ten for so many years right like over a decade plus or whatever same with apple was even older right twenty years old they seemed like mature companies they didn't seem like where all the upside was and i looked back and i just did a little analysis i said when i graduated from college how big was google what was the market cap if i just invested that day and this isn't like when you say oh if you invest in in bitcoin in twenty ten you'd be worth a gazillion dollars well yeah that's because bitcoin was worth like ten cents back then and know and it was like nobody knew bitcoin was gonna be a thing but with google it was clear it was gonna be a thing apple it was clear it was gonna be a thing facebook it was clear was gonna be a thing like my whole college was obsessed with it was free obviously gonna be you know somewhat successful and so here's some numbers twenty ten when i graduated google's revenue was five billion dollars today this revenue is fifty five billion dollars and you could do the same thing with amazon for facebook and if you had just bought those companies back then you would made ten extra money right so like if i just taken in my last year of college tuition and i had just said hey dad instead of putting that into into let's just put into these four companies that like we use their products daily they are already successful they're not gonna google's is not gonna tank it's not i'm gonna fail let's just invest in google you know we would have ten x extra money or whatever buy now i don't know the exact numbers it's not what's important the lesson is even when it feels late like you're established if it is a mega trend mega trends have way more room to run than you expect some of the mega trends were the internet as a whole internet was a mega trend mobile was a mega trend and apple's been running on that mega trend for a while you know cloud cloud is a mega trend and you see aws aws is big and every year it just grows at the rate of the fastest growing startup but aws is already like you know forty fifty billion dollars in revenue and it it'll just keep growing really fast and so so i think that mega trends are not to be underestimated and i was listening to this peter till thing peter till who is like you know investor was one of the first investors of facebook created paypal that sort of thing peter t said you know there are many money managers out there you know financial advisors investment bankers mutual funds and they'll all try to pitch you their strategy hedge funds they'll all tell you how they're gonna beat the market how they're gonna do well he goes as an investor often it is the simplest and stupidest strategy the most obvious strategy that is all you need to do he goes in twenty i think it was twenty thirteen or twenty twelve jim kramer the mad money guy on cnbc who by the way i think is like pretty awesome i think i think he's like a pretty good guy and his picks are not so bad are they i think i don't i don't i haven't a look too mention into him i don't if he's good job or madam him but i know that for his he's an entertainer right he's on tv not because he's the best stock picker he's on tv because he's plays really well in the living rooms of america right and so anyways he did something which is what entertainer do he made up a catchy phrase he called facebook amazon netflix and google fang he made that yeah he invented fang in twenty thirteen and peter till pointed out he goes if you would just put your money into fang which were obviously great companies there were technology companies that were growing and you didn't even you don't need to know how fast they were but if you just said these are solid companies that you know seems like everybody in america is using their products you would have made six times your money in the last eight years and he goes that would beat the performance of almost having any money manager or funds fund hedge fund or investment banker that you're that that you're thinking of working with he goes the problem is the strategies are too stupid if even if even if from a financial advisor thought that that was a good bet they could never charge you the you know one percent of all your assets that they charge their fees to just tell you to invest in facebook games amazon netflix and google and don't go go to sleep like don't don't touch it for ten years but in reality that was the best advice and he goes the same thing he goes i believe the same thing is true for bitcoin today and it's the the advice is almost so so simple that a money manager would be embarrassed to say that this is their strategy so they'll come up with a more complicated strategy that will under perform well i don't think a bitcoin and chili i agree with that sentiment i don't think it's just a money manager thing and i would say look at your actions and my actions are similar to yours but we are we do a lot of silly stuff you're investing in risky startups ups when you're right now you're authenticating that you think bitcoin is gonna six x in eight years if you think that it's gonna six x and eight years put all your money in it then right so i don't think to be fair i pretty much i have at this point and i and i'm using you as an example i i'm i'm incredibly guilty of this well and just i i mean you as in a human being but basically like that's what we do is we fucked stuff up because we can't sit still what what's like the famous quote of like all of humans problems exist because we can't just sit silently by ourselves yeah and the man can't sit alone in a room for thirty minutes yeah and that's kind of the issue here and it's kinda sucks because i'm in the same boat i know that if i just but like i i'm even more conservative than saying i'm like s and p five hundred i'm like so long as the hundred trailing hundred years repeats itself like if i don't think the trailing a hundred years is gonna repeat itself and there's probably like huge problems with america right and so i'm like as long as that trailing hundred repeats itself like right like everything's gonna be great and days like day today happened and i'm like i'll fuck gotta do this gotta do that gotta do this right yeah so i guess like the i i was a little bit long winded in that i don't think i really nailed my point my point is when there's a real mega trend what feels like it's already played out nope there's a lot more to go and the hard part of course is figuring out what's the real what's a real mega trend and what's not but in retrospect they were sort of obvious mobile was a mega trend video is a mega trend internet was a mega trend and i believe crypto is a mega trend and so you know those are those are mega trends and with you know i remember i texted my dad today i go hey today is a great day to buy bitcoin bitcoin thirty percent off black friday and and because every day he badger me like he's like oh you've been talking about bitcoin since it was at five hundred and then it got to two thousand i thought it was too much then he i got to four thousand it got to twenty thousand i thought no way this goes above twenty thousand and then you know recently been sitting at fifty sixty thousand and he's like now i can't if i buy in i'm buying at fifty sixty thousand i should have bought it did do it i told him i said hey you've been bitch and moaning about this like here it is it's at thirty something thousand go by now is the time time to buy and i know what's gonna happen he's gonna think well now it's in the red now it's not hot you know now i'm a little bit afraid because the whole market's afraid and so now he'll either not do it or he'll like tip toe in and then he'll regret it later like only put it in so much because that's is like classic psychology of of a investor right of a bad investor i should say and and so so i guess like the the thought process for me here is that if you think this is a mega trend even fifty k is it's not too late because it still has so much more room to grow if this is true now of course could be wrong could not be it could all over could fail for many reasons but i think that when you identify these things the one of the worst mistakes you can make is either selling too early because you don't ride out the you don't ride out the winner and then the second i think mistake i think you can make is feeling like you're late when history tells us that these things play out over like a twenty thirty year art i agree with everything i'm i'm nervous that because i don't i'm not the most education i have on bitcoin is you telling me whatever you do like what every what you tell everyone else is like this is this is my education on it because it just doesn't interest me other than sticking it to the man right and i have doubts but not i mean i'm six figures in so not that money you doubts but maybe i'll take your advice and do it well i would say like you know you never you know probably the the best advice i could give is never invest on somebody else's conviction because when they're wrong it's it it it it it really leaves a bad taste in your mouth because you didn't believe to begin with well i believe in the premise of like you know like the government doesn't control it no one controls it like it's kinda crazy that you know yeah yeah i i agree in the high i premise this i think you wanna in what i'm saying is i you wanna take somebody's if you hear my conviction the answer is not go do it the answer is go learn for yourself and ask yourself how much conviction do i have in this and then invest proportionate to your conviction because then at the very least when you right or wrong you're gonna you're gonna assign the credit or blame to yourself and you'll have a either a lesson learned if you were wrong or lesson learned if you were right about how much you followed your conviction and if your conviction was based in something real and so anyways not financial advice that's not my point my point was sort of like i thought it was very interesting observation that sometimes it's the the simplest investment strategies where you where you set it and you hold it and you leave it actually while i'll outperform and one of the reasons people don't do them is it's almost so stupid it's embarrassing if that's your strategy especially if your job is to be an an investment you know manager a financial manager or financial advisor then it's really embarrassing to just recommend such a brain data approach but history will tell us that that often that is the best returns great well i think that's a great place end i always like ending in those rants i feel like i could rule to where i know i could be what i want to put at all in it like a days off on a travel never looking back