#181 - How Virtual Horses are Making Millions, A Potential 9-Figure Company & How to Bet on Anything

do you own do coin you tweeted out that you owned it do you is that real yeah fuck that mean that like so it's a huge thing for you well okay so the part i didn't tweet out was that i took gains along the way yeah i feel like i could rule to word i know i could be what i want to i'll put it all in it like a days off on a goal travel never looking back alright everyone welcome to the episode do me a favor m f m pod dot com so that's my first million but abbreviated to m f m pod like podcast so m f m pod dot com if you go there right now you're gonna see an inbox an email form enter your email in each thursday sean sending out an email that does a summary of all the episodes that we've discussed and or launched that week so make sure to sign up you'll get a description of everything single episode along with all the links that we've mentioned in all the companies that we mentioned and also we're doing a tour so that comes out soon but this june we're going to june or we're going austin and then miami and we're gonna announce those dates and like that so go to m f m pod dot com and sign up and you can be notified when all this is happening and you'll get your weekly email that discuss the podcast sean what are we talking about today today we talk about peak a testosterone subscription company we talked about b roll which is a small little kind of boot like company that i think could be big could be bigger and but it does have some problems and then we talked about a couple of gambling gambling websites gambling products that i think are cool z run which is all the rage right now people selling digital horses for twenty million dollars and poly market a place where you can go bet on anything so we talked about that as well and make sure to listen to the towards the end or i'm not trying to trick you you could just skip ahead but we said our feelings on today's episode and i think a lot of people are gonna like what what we had to say but you might need to listen to the first bit the first half at least understand the context so give it a listen you guys wanna do the intro yeah let's do the intro i feel like you're kinda fucked up that episode i don't feel like i did a good job but leave leave leave this leave this part in too so think worth why do you think it was a dud sometimes i just look at the clock and i'm like oh fuck we're halfway through the episode and i feel like we what have we said so far you know and then like that's what that's how i judge it brady what did you think yeah i thought was would be i thought we spent too much time on things that were in ideas some of the ideas that we did talk about were things that we've talked about before like peak and etcetera i thought b roll is actually really cool i'm glad we spent time on that but overall be alright and you and you guys just gonna have the energy sam you didn't bring the energy today man is that's great that's crazy how you could tell i don't steal lot at all but i didn't think that i was low energy dude some days i'm just like having a sluggish day a bad day i get on this call and i'm just i get your guys energy and that's just like helps me get through the day and that's funny no i feel horrible i didn't sleep a i mean i just feel i do feel sluggish i just didn't i had a bad night sleep that's so funny that that radiates that sucks i thought you i thought you were fine but you usually have one or two moments in the episode that are like the sam moment where you like get really either excited or you think at really dumb and yeah so so that didn't happen but talk about some stuff you wanna talk about pete did you invest in peak i did when over the weekend i talked to him maybe friday and on the first call i was like and and i was actually quite skeptical of this so this we'll give people the context this is one of the first ideas that we've ever discussed as this new ski i think literally episode maybe one or two of when we started doing the brainstorm sam goes t subscription and i was like what what he's like so i've been taking testosterone t testosterone replacement therapy i've been taking testosterone and i think this could be a great business because you know if you take it it helps you you're gonna keep taking it on a subscription like you we were talking about why the business might be great and we were both like dude that's a great idea why doesn't somebody do this and obviously people were already doing it and so you recently were like hey this this company peak that i'm investing in that does that testosterone thing you should talk to him and so i did and i went in with honestly kinda like lukewarm expectations i don't know why like i i don't know i just didn't like i didn't know how big it was gonna be it didn't really know like i i myself i don't take it because i'm like i had some concerns like is this really good for you or bad for you blah blah and then i was totally convinced on the call the guy was the guy saw who you introduced you to is an amazing communicator like this guy was so good at selling me on the business i was like you're gonna sell everybody your product if you can sell me this well on your business he was a really really talented guy yeah he he is talented it's a it's a really it i think it's a pretty safe bet is what i think right i think it's a it's i think it's a safe bet but and there so basically t is i believe it you know i should know i i put it in my body but it it's i believe it's synthetic to testosterone and you can put it in via like you can rub it on your side we should explain the problem right which is that yeah males you know as you age in general your testosterone levels go down right so in your twenties you're this stallion and then by the time you're in your forties your test testosterone levels are you know i i don't know multiples less than they were in your twenties okay that's just nature taking it you know that's father time okay but there's also like other issues which is that today a guy is twenties and thirties has the testosterone levels of like a seventy year old man fifty years ago or something crazy i think there's there's some stats there's a lot of reasons to why why that's the case although doctors and scientists they're like well we don't exactly really know but it could possibly be that we live like pretty soft lives like there's not that much fear or like compared to like we don't have a a death threat on a regular basis or a dying of different diseases although maybe that's different for the last two few years we we drink plastic we or we drink out of plastic what else did they say we we smoke less which a lot of people think nicotine and to to testosterone levels are are correlated and there's a variety of other reasons but basically the average person's t level the average person the average boy man they're the twenty five year old is like that of like a fifty six year old yada and what that means is a lot of guys think well testosterone okay so you're just gonna have big muscles and look at naked that's kinda actually kinda like a secondary thing the first thing is that you're actually become incredibly depressed and like bummed and you just don't feel like i call it like aggressive miss but it's not really like i wanna fight you aggressive it's like i can i'm like a little bit more confident and i have a purpose anyway i got tested with this and i had a low teen and i i tried a lot of different solutions so i tried this company it's pretty great i i think it's i think it's a i think it could be pretty i think they they're doing pretty big numbers already we'll see if they can pull it off i think a company like a testosterone business this is one of those companies i think sean you said it one day where you're like there's a bunch of different risks here there's technological risk like can you actually build it there's market risk like just the market actually want this in this case those two things aren't risk the third risk is operational excellence are you competent enough to pull this off and that's the risk that they have and i actually think that's a that's a pretty easy risk because that's a come commodity i mean there there's derek you if you over pay a a handful of uber employees they're gonna figure out the problem yeah you go find the guy who opened up uber like atlanta business and you're like hey i need you you're you are an operational person i need you to come here and solve this problem but by the way i think i've invested in four companies and like on the founding team of each of them was like i opened up uber in i ran uber canada business i went there first to open it i became the gm or like there's a uber competitor uber for flowers if i bloom that i invested in the guy who like ran that because it's like these guys have operational excellence they just needed to find a good market that really wants product so i think you're right that the market does want this but there is you know an education step that has to be done product yeah they have almost product product risk but it really is about regulation and operational excellence so do they have regulatory risks and do they have operational excellence because you have to properly handle it right the flow is they don't just give testosterone on anybody you take a test so you at home finger prick you send the blood to the lab the lab get you know it gets reviewed by a doctor and the doctor says yeah your your levels are great or your levels are low and if your levels are low we can offer your prescription if you want and and then when you get the prescription they need to keep measuring over time to see if your levels are improving or not and and that sort of thing and so there's a big kinda like time lag it's not just like you know buying a thing off amazon tuesday literally it's at your house and there's no risk in in playing with that toy it's like no there's risks this is actual medical it's a medical it's a digital medical workflow and those are new so like all of the telehealth products are like this him and row are probably the most successful versions of these where they took viagra and they said okay how do we market to people who might have a e dysfunction how do we get them a prescription do so how do we pair a a person on facebook who sees our ad to a doctor who can prescribe them you know that they had that they had diagnosed them with dysfunction prescribe them a medicine and how do we create the generic version of viagra how do we take this product and how do we sell it and then how do we do that whole thing profit right so similar similar mindset those have become multi billion dollar companies and i think that there's more to come in that vein i've invested in a couple peak being the latest but yeah i think this is great and you're like you said the thing i would have been worried about was twofold fold one does this really work on what are the side effects and as he was talking me through it i was like well you're very convincing but obviously you're somewhat biased right here like the owner of this company but he started as a user of the product so so i think it is somewhat organic but i was like okay that sounds good i'm gonna do some independent research and i'll figure this out for myself too the second thing was i didn't like the idea of injecting myself in the butt or i don't know what do you where you yourself the thigh i put it in my thigh and it doesn't hurt at all i do it two days a week and so why don't you take the gummy or like the cream that seems like like a gummy seems way better than a shot i got used to it and i didn't wanna deviate is i had a provider that only did the shot and i just was like yeah i'm used to it it also like feels like it's gonna work better i don't actually know if it does and i asked this i go i go he he said he has all three and i go why would anybody choose the shot he goes actually if you look in popularity our shot is the most popular yeah and the second is this and the third is this and i said is that because it's more effective and he goes no but it's not more effective in fact the cream is the most effective but but people believe there's there's there's a perception that the shot oh this is i'm doing the real thing i'm getting them the full effect of this and i thought oh that's funny how that like perception is reality yeah so i like it but i've been doing it for a while and this isn't like a peak commercial could and so we'll just be explicit about this sean and i both have a financial incentive in this company we are both investors of this company but it's it's sick we've been talking about t for a while i'm a fan and i've been taking it now for two or three years it changed my body i didn't take it for my body but it changed it'll be yeah i think there'll be at a hundred million in sales in the next three years that's my my prediction my bet yeah i believe that the question is who buys it and i don't know yet i mean it's a pretty taboo thing so they gotta fight some taboo stuff but yeah we'll see i mean because people's when i say they they're like oh you're taking steroids and i joke i'll be like yeah i take steroids it's not actually steroids right it's not an an ana antibiotics stare steroids right but they do they've got some they've got a little bit of culture uphill battle fight but i think people are gonna be open minded to actually far more than i ever thought i know a lot of people who take t i and i was shocked that that that many people do i thought i was gonna be the only one especially because joe rogan aka the male oprah does it and vouch for it i think that was do it's a big way like that guy has like pretty massive mainstream following and when he normalize something it's just a matter of time you know first his die will go do it and then the other people get curious and check it out and eventually as it gets more popular people will remember that joe vouch for joe joe joe does so know i think that goes a long way just like oprah had a big effect on a lot of businesses i think a person of joe rogan magnitude is actually not just any other influencer do you wanna talk about some of these ideas that you have you've got some amazing ideas do you wanna talk about zed yeah we're crazy let's talk about zed okay so we both we've mentioned zed on the pod before why don't you explain what it is and then you do it it it's so and it's this is like perfect for you this is like a you this there's like a sean company okay it's as really simple zed is a it's digital horse racing so if you've ever been to a horse racing track super fun you know saturday sunday experience go to attract there's a bunch of horses you don't know anything about horse racing that you don't know anything about the strategy you look at the sheet you know what do you do at a horse racing event you sort of drink your bet and and so the betting part is there's eight horses they're about to run don't know anything about getting the horses you look at the names and they all got funny names like you know you know mother's last hope or something like that and then you're like you know what i think mother's last hope might win i'm gonna bet fifty bucks on mother's last hope ninety on you know sam park tail and then the last one you know is like whatever me lucky charms and so you bet on three horses out of the eight the horses run across you're cheering like crazy you just want your horses to win they maybe they do the baby they don't and and whatever it's a good time and so horse racing is almost like the purest form of gambling because you really don't there's really no strategy that you don't need any killer strategy but you're safe because really the other people also don't have any skill strategy so it's not like a poker table where if you don't know what you're doing you'll get taken advantage of this horse racing is is very simple in that way so what zed did was they brought that online okay well that's that seems kinda niche the smart thing was they brought it online in the crypto format so the way it works is it is a crypto project and is an n nfc project which we you talked about before so you go on zed and you can buy a horse so you can you can buy a horse or you can breed two horses together and and so you'll have a horse and then you can race your horse and then your horse can win for you or it can lose for you it's sort of like a little tom got you pet of yours and and every horse has like these characteristics so there's like a probability when you breed your horse or when you buy your horse there's like a probability it's gonna be like a small fraction of chance it's gonna be the lebron james of horses it's so athletic it's just gonna win every race and then there's a probability it's gonna be average or below average and so there's a gambling aspect just in the breeding and buying of horses not just the races themselves and so people are going on there they're they're buying and collecting horses like their pokemon and they race them against each other and they win money and these guys are crushing it so yeah so this what sean just said it so the url is zed dot run so z e d dot run well he just described it sounds kind of silly and looks like it is silly i guess oh i guess gambling is silly but whatever it's fun and and and the artwork is and what he just sounds sounds like a small idea but their numbers are a stop are astonishing so go ahead what are the numbers they they sell horses like in a in a batch so it'll be like you know in june they'll do like a drop of new horses that you can go by and so they just did a drop few two days ago i think three days ago so they did a drop and it was eighteen million in digital horse sales so they sold eighteen million dollars of digital horses to two thousand four hundred buyers the top spend paid about eight hundred thousand dollars and the top hundred spend spent eight point three million dollars and and so what's on what's happening here under the hood is that there's a group of people who are investors they believe in n t's they love to gamble and i what one of my friends is those guys well joe we'll just say oh he he spent six figures on it that's amazing we're gonna have one of the biggest whales on the pod i forgot to tell this thick one of the biggest whales in this whole space and the n space reached out and he has a crazy story and he's like i'd love to come tell the story on your pod so so we should have him on kit will go in more in depth with him there but my understanding is that there's these people that were really big into daily fantasy like they played draft kings fan jewel and these were the whales there and then you know they were doing daily fantasy for a while and then tops shop came out nba a tops shot and they went heavy into tops shot they bought a bunch of tops shot things buying and selling from each other and they was driving up the prices and and they had these huge top shot collections and our top shop was worth a lot more money and they did well there and then they said alright great what's the next top shot and they went to z and z is the next top shot and so so that's a very eighteen million where do the proceeds go so i think it goes to zed i don't think there's anybody else to go to here so i think zed basically mince the horses and and they they buy them so that zed gets the sort of initial sale and then from there you know if i sell my horse to you i could i get the proceeds of that sale then from from there and there's maybe some transaction fees so i think that's it i don't think there's any other like i don't think there's minors and other stuff involved but i could be wrong at who and then we buy a horse and then what's the likelihood that your horse is gonna win to race is it is it do they establish you basically when you're buying a horse you're buying the that probability that it's gonna win i'm i'm out of my pay right here i don't know exactly how the horse racing probabilities work you know how does the slot machine work i'm not exactly sure i just know i pull the lever and look looking for cherry so so it's crazy so let me tell you i'll give you some inside baseball here so sean i talked but just told me about this sixty days ago maybe your friend nora narendra told us about it but told both of us about it yes and you brought up a podcast and this was was this sixty days ago maybe two months ago and you guys described it and i was like this is silly but sean been pretty spot on with some of the stuff narendra has been spot on as well he he was early in club house even you know he he he he he sees shit and i contacted the founders of zed and i got him on the phone and i spent like an hour talking to him and they're raising money and i was like i'm in they're gonna let me invest and they took a week and they said no we don't have either i they they it it was a vague either like they don't have room or they're not sure if they're gonna raise regardless well that's cool but it's pretty nuts the amount of interest that they had been getting and the founders were really cool guys and i was devastated i didn't you can get in you guys are listening call me right it's it's pretty crazy like how much interest this company is getting yeah exactly and so so you know i was i almost bought a ten thousand dollar digital horse over the weekend because i wanted to get in before this drop and i just got busy with mother's day stuff and didn't didn't get around to it but i think you know i i don't know if this a good investment or bad investment i would my personal opinion is that this is gonna have a hype cycle and the price are gonna go up it's gonna be like oh my god there's you know this company done three hundred three hundred million dollars of digital horse sales and then you know four hundred days from now we're gonna be like members that run that was that was a fun four weeks or you kinda like kinda like we bit cloud kinda like bit cloud kinda like top shot kinda like club house great like this is not uncommon and it's not really even a knock on them like look they did better than ninety nine percent of startups that don't get a hype cycle but i don't see how much longevity there is here because it's the the trick is when the primary value is speculation then it's hard for something to sustain and then here it's like primary value number one is speculation i'm gonna get this horse i'm gonna sell it for more primary value two is a game and both games and speculation you know sort of fade over time with everything except for bitcoin because for bitcoin the speculation is actually what makes it valuable you know people speculate that the price will go higher the higher the price goes the more it actually is a store of value so the speculation actually creates the product whereas that's not the case for z do you ever ask yourself how are we gonna build or how you know how individually how do we make stuff on the internet that can actually last twenty thirty forty fifty years because you think of the things that are in the top fifty companies right now most of them i bet that are tech based are launched so inside the last fifteen pounds google twenty years old ish yeah the year two thousand maybe or not ninety six so twenty five yeah everything's so new and changes so rapidly do you ever ask yourself how are you gonna create something that can last a long time or you're not care about that i don't really care about that what i do care about i guess like my view is that you gotta go on either end of the spectrum either you try to build something that's gonna be really def defend and valuable and really what what i mean so for me it's not about something lasting over time it's this one theory which is does it have a positive flywheel which means the more people who use it and the longer it's around does it become more and more valuable there's this some called the law of increasing returns and so i wanna be in a business that's like that might be hard to get the turning explain that what does that mean yeah so like an example of it is as many but let's say amazon or to amazon is the classic example of this so what makes a shopping store valuable a store is valuable if it has large selection low prices and fast delivery so with amazon for every single customer that comes on for every single product that they add to it they're increasing the variety available to that customer because they have so many customers they can offer the lowest prices and because they have so many customers and so much as like built up you know sort of supply chain infrastructure to behind their thing they can offer the fastest delivery and so for them every new customer or every new merchant it's just like it's kinda like you used to say with the the hustle every email is a wind you know we're a pirate and every email subscriber is a little wind in our sales it's that but basically it makes it better for everybody else the classic example of this is facebook right so every person who joins facebook makes facebook more valuable to all the other people on facebook and so in in the beginning when facebook has zero people on it it's not very valuable with anybody even the first ten people is not very valuable anybody but once it get every additional person the thing gets more def def over time it gets more valuable to its existing customers which makes it harder for anybody to compete and they don't have to do a new thing they don't have to come up with a new idea or a new business line like all they had to do is you'll get more people using it because the people were the value and uber same thing every additional driver on the road makes the the the vet the service more valuable to everybody because you get faster pickup times and faster pickup times means more people will take rides more people take rides means more dollars available for drivers which means more drivers on the road which means faster pickup times again right so like that's the law of increasing returns so so that's what you really want is what's called a positive flywheel so i care about that a lot because business is really hard anyways but when you don't have that you're just always working harder and harder to get more whereas with those businesses you work extremely hard at the beginning to get it going but then momentum starts to be on your side and i like that i and and i used to be and i and i have to fight i you and i are or i don't know if you are but i would i'm you might be we're where i like to take shortcuts when i first start stuff right at least i like i used to i'm like going here yeah like let me like because i was always really good i'm like i can blunt i can blunt i can i can brute force you know brute force this i i people always just say like well you know if you wanna check out tree you should spend most of your time sharpening your ex i'm like fuck that give me a sled channel at pam and i'm a start banging it by the time you're done with you're sharpening putting i'm gonna knock copy yeah yeah i'm like just get out the way i'm gonna use strength and just and just will you know force a will and i'm gonna get it done and that that actually is super effective a lot of times but it's incredibly harmful some of the time because i have taken shortcuts where i'm like man had i done in this this way and just slowed down and done it the right way i would've been it would've have paid huge dividends eight months ten months fourteen months later right i wish i would done that and when i hear these stories i definitely think like is definitely the right way you have to put faith that you are gonna be happier two years from now then you are if you do it this one way even though it sucks now yeah so hard the important thing is to recognize the companies that are businesses that don't have this advantage so let's take e commerce e commerce is actually quite easy to get going right like you you you don't even have to have a product you can drop ship or you just start doing you know you can do a thousand dollars of ads and make two thousand dollars of revenue like create you're in the game it wasn't that hard to get started you didn't need a license you didn't need anything take to get going maybe some initial inventory that's kinda like the the biggest barrier the e ecommerce doesn't ever get this law of increasing returns i don't think so at least but or it's minimal at at best which is that you know if you're at one million dollars in e commerce sales getting to two million you know you're gonna have to do more work you don't get less work over time so you could to keep manufacturing the product whatever you did last year you know doesn't really be who it doesn't really benefit your your growth you keep having to spend money on advertising and marketing it doesn't get cheaper over time it gets more expensive the bigger try to scale it and so those have you know sort of almost negative negative effects over time at the very minimum it's neutral and so so yeah basically i'm just trying to describe kind of like a network effect or a flywheel style business where how is it that when you if you draw an arrow between all the different parts of your business i get customers they do x because of x y happens because of why i get more customers that's what you want the circle has to connect and if the circle connects doesn't matter that if it's hard to get off the ground once you do it it's gonna like starts spinning faster and faster and get more and more valuable over time that's how you get a long lasting company that's one way the other way the other thing i think about is the exact opposite what's something that's super super disposable yeah this our arbitrage opportunity may not be around forever but it's here now and so when i look at opportunities i look at one of i try to go like on one end of the spectrum or the other when i'm being smart and then sometimes i'm not being smart and i go in the middle and i i i hate my life after that and i actually think that it's important to acknowledge that there's room for that second one which is everyone says like or myself as well i'll look at something like that and i'll say oh this is like a get rich quick thing this is just some stupid meaningless arbitrage and the answer is yeah it is right exploit it it exists have talked about the role we haven't talked about it before okay so b roll is a website that is not very well known but it's useful in the commerce world so what is this so the one of the most effective forms of advertising is what's called u user generated content why does this work well most people are advertising on platforms like facebook or instagram or you know snapchat pinterest places like that and what are you competing with you're not actually you're not competing with other advertisers you're competing against the feed you're competing against a scroll if somebody just gonna scroll right by your ad to the next piece of like entertaining content right because you're it's you're here trying to sell a product and the next person is trying to make the person laugh or click the like button and then keep scrolling so you know you're competing against a meme you're competing against an influencer you're competing against like you know some model in her bikini on instagram so how is your ad gonna compete in that that environment well turns out the best way to compete is actually not not to stand out but to to blend in to look like instagram content well how do you do that so what people started doing was they're paying start paying influencers how do i get the kardashians you know it's like that brand sugar bear hair they went and they paid the kardashians you know silly money to post a picture with themselves with the little blue gummy bear in their teeth you know in their mouth basically they're holding it they're like biting it down it and they take a picture doing that while holding the bottle of sugar bear hair right and so they go and you pay a lot of money for influencers to do things and influencers are kinda hard to deal with they're diva they have managers and you know and this is b roll dot i o d e b e e r o l l dot i o b roll dot right and so what does b roll do alright b roll basically says hey let's give we will get you content that looks like a person on instagram just using your product it looks like someone just posting a review you know a video review where they say you know i bought this hat found this hat i really love it here's why you know i have this problem with the sun getting in my eyes so this hat is amazing for x y reasons or they'll be like you guys i just got my package from blah bitty blah and the mail i'm so excited to open it i've been waiting for weeks for this thing and it's like what is this who's is this like you know who's a person what are they been waiting weeks for and then they open it up and they're like great here's this eye wrinkle cream and you know it's gonna be so good i'm gonna try it on blah blah that make this video out of it and so b roll is basically a way to push a button and get a bunch of average looking people to create the content that fits your story that you want so you almost write a little script a little story board where you say first say that you got the package in the mail and you're so excited second open it up while you're in your bathroom and show your face in the mirror before third put the cream on then fourth you know do your makeup do your hair put improve the lighting and then show how much better you look now that you put our cream on and then say guys you gotta try i want you you know you guys gotta if you guys follow me you guys gotta try this or what so how do how do they make money they take a cut so what they've done is they went and got aldi the like wannabe be influencers of the world micro influencers this is like you know some mom in florida who wants to make forty fifty bucks for for making a video while she's at home like other kid naps or it's like you know some girl in college who's in her dorm room and wants to make you know hundred dollars this month to pay for whatever you know manic at pedicure and what they get is they get your product for free and then maybe they get a little bit of cash and in return what you get is content for your ads that looks like real human beings making content because it is real human beings making content for you is it a big business it's a good business i don't know it's not a big business yet but i think this could be a big business it's sort of criminal under marketing right me explaining this it's probably the best marketing they've had right and ironically this is actually like a b role right like if they know if they're gonna use business this did you see there's an app called cast i think something like that no it's not i forget what it is pinata and mary using your our your voice and me like commenting as an ad i got i got i kinda got angry at them so what's what's this company called b behind b be i talked to the guy who who owns it i actually would like to buy a business like this i think this is a really good this is a business that can make i don't know it can make a lot of money the so here's what i relate this too there's there's a business called user testing which we've talked about on here on here i like user testing user testing did the same thing they activated the stay at home mom workforce which is there's a whole bunch of people that are staying at home they want a little bit of side income they don't you wanna have like specific skills like you know some coding or designing or something like that and they just wanna make a little bit of money they'll they're willing to basically trade half an hour or an hour of their time for ten fifteen bucks and their have flexibility they do it when they want and they don't do it when they don't want and so a user testing is is they basically matched up that mommy at home workforce with companies that wanted feedback on their website so go to my website try to do x y and z and record yourself while you do it and if you get confused i wanna see that so i can go improve my design and user testing has become a a very large company hundreds of millions in revenue and we'll go public you know probably in the next twelve to twenty four months is my guess and so user testing became a large company multi billion dollar company doing that i think this activates the stay at home work workforce in a different way which is to say hey do a review or a testimony of my product that i can put on my website or in my marketing right what what why wait why pay i over pay for influencers or wait for customers to like take the time to do this i'll pay you i'll give you some free product i'll pay you a little a little jump change to create a testimonial or a review or create whatever you know little little short video clip because that's the what i need to be advertising on tiktok or anywhere else great can i explain to you what i would do if i wanted to make money off this yep i used to have like a little like e comm things and i would go to hated and making this because frankly i don't think it was a good idea but i would go to five dot com and i would write a script and i would pay someone five to a hundred dollars to record them as a testimonial really it wasn't even that good because they make it look too professional yeah essential yeah it was a testimonial and nonetheless now i have no idea if this is what what's it gonna be b roll i have no idea if this is what they did but what they're doing is they're just taking a very specific niche of fiber five dot com is like probably the leader in this space is a publicly traded company it's the whole stick was five dollar things that you could do now right like you can draw a logo or make a video of thirty second video and people would gain it i use five dot com to get ten thousand twitter followers orders and it automatically like ten thousand twitter followers and maybe look legit yada people use it for scans what i would do is i'm looking at fibers annual report and they'll actually tell you more likely than not what some of the fastest growing categories are and what the fastest the most popular services are or you could just go straight to five dot com and do like rank by popularity and i would just rinse and repeat and i would look at what beat rolled in and i would look at which category is the most popular and i create a website just for that and i think you could probably build a pretty good business doing that we should we should do that we should go into we should do a dive into fibers you know like public reports and let's see what we find because five is a pretty interesting business we could do five and maybe like up upwork or whoever i'm gonna show you or you can't see my screen like you could do you could do like like alright i'm just on fiber dot com like fiber but only focusing on voice overs so that's like for for five hundred dollars we'll read whatever you want for a sixty second thing and i sound like this voice over i sound like a movie guy or you can get this other person who sounds like a a commercial lady from a credit card commercial or yada and what you could do you can do like i'm gonna send you a screenshot of the of the like the story board that i submitted to to use this thing and what i mean it's the design looks like a little bit crazy but but it is pretty cool you'll see like how this works and i think i think it makes it very real in your mind like how how powerful this would be it's like so for example if you're an commerce store right now or an commerce owner which is oh there's a lot of right shopify is exploded in popularity and you you book a photo you book a professional photographer you go to a studio and you you go look at all your favorite brands lulu lim and nike gap whoever right and you say we wanna make commercials like them we wanna have our our photos like them that's the way this should work we want beautiful clean you know like perfect lighting cute models wearing our stuff smiling and holding hands and then you go put that on facebook and then next to it you take out your iphone and you record your face and you're you're basically set you basically are holding up your product in shitty lighting in your bathroom and you go guys i just got this you know whatever lip gloss and i don't know why pick loop plus like i i i i wouldn't even know the first thing about what's save up sorry let's pick a different one guys got this hair product for my men's long hair that i have i don't know you guys but i wake up in the morning it looks like this and then what i do is i just squeeze this on put this in my hair and bam i look fantastic and you know whatever even less sales than that it's just like guys it looks so good except for this a little part here but i gotta work on that anyways you guys get the idea of both that ad will kick ass compared to the studio photographer official high quality you know professional on have you even seen that the commercials on tv people are doing this now too yeah because they saw because before doing measure tv well enough right met tv was hard to measure you couldn't figure out what works and what doesn't now you throw both ads on facebook you throw a thousand ads on facebook and you'll see this one gets the most clicks this one gets the longest views this one results in high highest number purchases so then they probably did that spent a hundred million dollars on facebook and said this is the best way to communicate our product to our customers now hey tv guy roll this instead and then they're like are you sure it looks like shit and it's like no not trust me this works and so this lifestyle type of content or user generated style of content works so well so then the question is you're basically feeding into facebook's ad agent so this looks like a small business right even sounds like a small business b roll who you know like be lay a little bumblebee the website looks like shit you know is much do you think they make i think they're probably doing a couple million one or two million a year as my guess and i think that this could easily be you know nine figure business why because you're taking a subset of the facebook ad engine right ever facebook people are spending billions and billions of dollars on facebook advertising if you have a way for them to create more ad creative that converts better at scale without hiring their own people and doing this stuff in house people are gonna take you up on that bargain but you'd have to like you know basically market it yourself as well you'd have to go and and figure out how to get them all to use you you know what it'd be kinda cool i'm just thinking about this is we talk about so many things that i would love to do i'm like this it just seems exciting and and lot of people think that way we should do an episode one day or make a list of of where we list out the type of headaches that each business comes with so i think the issue is that we make things sound easy and in some regard they are they're really simple but they have issues that everything has issues so like with media the issues is you have to deal with people personnel because it's a your people make your stuff with e comm you have to deal with like the shipping and logistics you have what what what do you have to deal with cash flow issues whatever which the whole supply chain yeah supply chain stuff would b to software you have to deal with enterprise sales yeah enterprise sales and you also have to deal with like it can feel like is a little slow sometimes like it can be a s yep like those issues for everything i would love to hear like what the headaches are for this and some of the other stuff that we talk about so like what are the issues with this probably maybe people because you're doing quality it's quality control so the biggest issue is i'm an advertiser you did all the hard work to convince me to start to try using be roll to get some videos made i put up my brief wall i kinda wrote it in kind of a shitty way because i don't know how to do this right i wrote my script my script kinda sucks it was unclear it was open ended blah blah blah that goes to some again some some person in tennessee who's just doing this for fun on the weekends make a little side cash they have read the thing they record the thing but there's like background noise you know behind them to the point where you can't hear what they're saying or they didn't follow the prompt the the the the right client really said to start the video holding up our product and the person just didn't do that and now the video is in the client expects to get the video they wanted the the the video creator expects to get paid and nobody's happy the client didn't like the video and the the creators that i did the work what's up and you're in the middle and you're now having to figure out how am i gonna ensure quality so that my advertisers don't get fed up and leave throughout this process this is the problem for user testing as well user testing has a whole fleet of humans and robotics to make sure that the tests that gets submitted are gonna make the client happy and the client's not gonna say hey i wanna refund this this person didn't even follow our directions or you know they they didn't speak they just they just clicked they didn't even give their thoughts out loud right so like we can't i wanna pay fifteen bucks for this test i didn't get what i want and you still owe the guy fifteen bucks they did the work and if you if you don't pay either one they're gonna leave the platform if you don't give either the one what they want they leave the platform now you have a churn problem so quality assurance is the number one issue with a marketplace like this in addition to the normal headaches of going and getting people to you know join your platform or of the sided market yeah i i just want like i want like a glass door for different business ideas like what what where is the downside because everything has it just tell me what the downside is what i gotta deal with yeah do wanna do them more or no yeah let's do one more because i feel like i was long winded and not that interesting today so i'm gonna try to make up for it alright let's do one okay this is cool poly market have you seen poly market no tommy alright i'm gonna i'm gonna screenshot what what i do on this thing so poly market is a betting network it's a place to bet on the future so you can bet on anything so so if you go on your beliefs is the the name is is called the phrase is bet on your beliefs the their their trademark so it's similar to any betting platform like oh i can go bet well the lakers win tonight are they gonna lose right but you bet on different type of stuff so here's the top bets right now number one will do coin reach one dollar at any point before june fifteen twenty twenty one will andrew yang win the democratic primary of new york city in twenty twenty one and so let's take that andrew yang one by the way really quick do you own do coin you tweeted out that you owned it do is that real yeah fuck that mean that like it's it's a huge thing for you well okay so the part i didn't tweet out was that i took gains along the way so i bought i bought a million do at three cents and so that would be you know i i i would have made i don't know like half a million to a million dollars or something like that if i just held the whole thing but i sold at eight i sold that fifteen i sold that thirty i sold that so now i still have a slug of it left and i'm just letting that ride at it's at like fifty cents an hour or something like that yeah only tweet tickets stuff sorry go ahead yeah okay so so so anyways this so so you could bet on like there was there was a bet or there's a bet right now will new york city be fully reopened by july one and then there's a price on yet it's all it's simple yes and no so if you just look at this site it'll show you that sixty grand has been bet on this bet and most people are betting no so out of a hundred percent of people who bet now seventy three percent said no and twenty seven percent said yes and so when you go bet you get better odds like if i'm betting the yes side and only twenty seven people have said yes i get paid more if that ends up being correct if i'm if you take one of these other bets like oh you know we'll both like this one i bet this one which is will floyd may whether beat logan paul in their boxing upcoming boxing match to me this is like a hundred percent probability that if the fight happens floyd mail is gonna beat logan paul yeah put on here you know it's ninety four you get ninety four cents basically it's ninety four percent think yes and there's six percent if you bet the other side if you bet logan paul is gonna win and so to me that's free money that's gonna happen in one month right and so i can make like a six percent return on my money this month just by putting it into that bet well i don't know so i put in ten grand and if he wins i make ten thousand one hundred sixty one no it's only a one point six well well so the problem is so that's the thing it it's there's slippage if you bet more so there's only been six thousand dollars bet into this bet so if you bet ten grand you would have moved the market right so put in a hundred dollars and you can see what your what your return is and so for the bigger the more popular bets you can bet ten grand and it's not gonna move the market right the andrew yang one has two hundred sixty grand in so your ten k is not really gonna move the prices that much that's interesting so i haven't wanna bet on this slide one by the by the way floyd gonna just it won't give be close and when you of course it's not even it's not a gonna a question to me are there anyway so there's a bunch of these things that are like this but i think this is really cool it's a really cool product it's a it's a predict people have been talking about these prediction markets in crypto for a while and this is a crypto based thing so the the problem is won't created this but just like i don't know some some team of people in the crypto world and so what they say is if you see at the bottom there's a disclaimer polymer market is only for informational educational purposes we do not custody your money we do not take profits we don't host these bets some themselves so what they say is there's a betting protocol bets get made on there and this is just a a website displaying the bets and letting you like bet into those markets or bet into those bet into the protocol or not and so the these bets are all made on the ethereum blockchain so you the like the whole bet is made there and then they have a system for validation so how do like who's gonna say if floyd may weather beats logan paul well there's like details in there how they're gonna decide and then there's what's called trusted like there's trusted oracle or whatever the yeah yeah yeah there's a there's a decentralized group of people who will all submit their answer what happened yes or no and once there's a consensus the like if there is consensus then the bet finishes it closes and if there wasn't consensus like you know whatever is new york city fully reopened by july one that's something to me where i'm curious i don't know how they're gonna resolve that like fully open it says it needs bars restaurants blah blah blah but like what if there's some gray area i don't know how they resolve these bets in that case but i find it really fun to like i think if you listen this podcast by now you know i'm kind of a gambler i find this to be a fun way to gamble on things that you know you're betting are gonna happen and so i put five k into this day and i started betting on different bets i'm having to blast and so i'm gonna keep doing it i i i think this is gonna be quite large like i wanna admit for the saturday saturday live thing it said will elon musk mentioned dos coin on saturday live and yes was paying out like ninety four cents but i was like pretty sure he's gonna do it and so i bet yes and so i made i bet two hundred fifty bucks and i made three hundred and thirty dollars or something like that so i made like a profit of i don't know i forgot it was like eight eighty bucks or something like that on the bet dude this is bad ass so how did you find this people who in crypto talk about this thing i've i'd had heard the name before i've been doing it before but this was the first time i actually started betting on it like you used on twitter they talk about it yeah i don't even know i'm just like so knee deep in the crypto world i don't even know when i hear about things maybe it's twitter maybe it's a friend i have no idea they just raised money yeah they've raised money they they're they're kind of well they're like a well considered brand i think which is kinda weird because this thing like if you go to the website to how it works and stuff it's like pretty skim they don't really do it like for a for a financial betting website you would expect them to have like way more like legal ease and find prints and everything and they really don't it's very like very bare bones but yeah it's pretty it's like a las vegas betting system built on top of this ethereum right if you wonder what's the value of something like ethereum is it just speculation like no people are building essentially casinos on top of ethereum right outside of the financial system is pretty cool do you wanna do for the next episode what do you wanna do the first segment on how to we can do because i i think i've got good research methods and i could explain mine but would you be interested split do you have a particular wave that you find because i i mean i get anything that i'm a lot of stuff that i've invested in or that i invest time or just like curiosity into i learned from you do you wanna share how you do that or is that not even a shareable thing well i have an idea of something i could share when you started talking but my brain sorry started to think about that which is how to win inside a big company as an entrepreneur what how to like make a mark inside a big company so i've done a couple things since joining twitch that i think allowed me to i just like didn't do the rat race and instead i may i did i just put a little effort into these like four or five other things that nobody else in the company does and because of that i got like an outs outside reward i basically like i made a name for myself in a good way you know by doing x y and z and so like if you're somebody who's in a big company and you're like well i'm just i'm just at this point i'm just another fish in the sea or you know i wanna get promoted but i'm like i have to climb this ladder the way it's currently constructed my answer is no you don't there is a way to be like interesting inside a big company and do a few interesting things that will let you leave a larger footprint than just your job if you do it the way everybody else who has your same job title in your company will let you do and so i'd like to share some of those things the how to how how i made my mark inside a big company and i'd like to share that you know for to do in their company so how to i don't know if where we're gonna call it how to succeed in the huge company as an entrepreneur how to what i wanna do is like how how like how we do research and then maybe a third one that i wanna learn from you is how do you manage this small team of people and because you have like a personal crew and like how what do you pay them and what the cost and what's the roi and things like that that is something that i would love to learn from you yeah i'm done to do that one as well and see some people have asked me about that so yeah we can we can do and i think more people wanna know so i think people wanna know that one and there's a lot of people who listen to this that have a job and they're not like ready to go quit their job and start a company you know tweet whatever you wanna tweet out those three ideas and or i i can do it and we'll see what the people say yeah let's it i think we should do all three is just in what order we'll do we'll we'll do one each time it's okay june third i say i think i said june third to you we're doing sean and i are doing a meetup up well i guess there's trends in the hustle and sean and i whoever's doing it we're gonna be there we're gonna host an interview i think with like we can do our thing in front of everyone and then also noah ka will be there do you know noah never met him in person just on the pun so he'll be there we're gonna do it at his office so he's been kinda enough to let us have his office so you can go to m f n mike my first million m f m pod dot com and enter your email and you'll get notified when that's being released like the we're in austin town yeah when we come to like the austin yeah we're gonna start with austin that's on june third it's it's likely i'm i'm almost positive it's completely free and we'll have room for small fifty people and then we haven't settled on this yet but not the day after but likely the day after we might go to miami we haven't we we gotta lock that in if you have an office that could host a hard lock it in what are we waiting for let's lock it in it's done what we haven't found the venue but the decision is done yeah like i'll i'll i'll plan to go but we don't have a place to be so we'll figure it out if you wanna host us and basically if you wanna provide light drinks and light food and you wanna have fifty do a hundred people tell us it's gonna be the evening it's gonna be like a seven o'clock thing maybe five a hundred people mayor suarez if you are listening to this hey we've created a couple dms hey you know i've gonna you talking to my friends let's do this i think we could get a hundred or five hundred people i just don't know if i personally would want to would you wanna like rip in front of five hundred people but yeah if i'm gonna do one hundred one not five hundred doesn't make a difference to me well i don't even wanna do one hundred but let alone five hundred but yeah whatever i'll go at the flow but we need a place so if you wanna host us you can and i've got a couple other updates so we're gonna talk we got sean actually did most of the research for this one we got a ton of cool ideas but do you want an update on some podcast stuff so you working with our okay so in three one so what was that march march we did three hundred thirty eight thousand downloads in april we did four hundred thirty six thousand downloads so that's a thirty percent gain about in may it's tracking towards around five hundred and twenty thousand which is another twenty twenty percent increase i think we can keep going and i wanna tell you what i think is is causing all this the first is the biology episode so guess typically we have found don't work that well but a really big name guest or someone that has a cult following like a thai or biology that works his tie lopez oh ty lopez okay gotcha when we did that one because he's like like cult following and a cult un following he's got both yeah so that that worked so the biology episode is probably gonna be the most listen to one ever so that worked i how much more is it than than the usual is like twenty percent more fifty percent more than a typical episode it got to thirty thousand like in the first week typically our episodes get to thirty thousand over like two months gotcha okay so it it did that in like a week or whenever it was when did they get released a week days five days so i took on the phone and he said yeah a good episode i shared it so hopefully that helps and then he's down to share more who when we only tweeted it i think one clip from it so he's down to share more clips and he liked the animation he was like oh like looks like production values going up i was like sweet yes it is yeah so that worked out well and then do you don't know what's working really well is how tubes so anytime a title is called how to build a paid community how to build paid events how to whatever we've done those rank the highest no matter what or not no matter what but more often than not so like in our top ten most downloaded stuff it's either an interview with this huge of a well known person which like an andrew would be a well known person or a how to blank so we have to do some almost like they don't care about us and our great ideas they care about themselves learning something and being able to do something they wanna do i think that's exactly what it is and then it's ourselves pepper in there we are the spice but the meat is the how to right and then finally i gotta let last update we're running some ads on do you know this thing called the billionaire investors podcast or what's they call like a famous thing we study billionaires is it that way yeah i love that podcast and you good yeah so we're running an ad on their net on their network on that podcast i think we bought it last week i think it's said we go live this week then so there's two types of podcast podcasts advertising that i'm learning about the one is what we do is people advertise now hubspot advertisers on our podcast and people go to hubspot dot com slash m m whatever the other one is podcast platform so like overcast have here to over overcast yeah like these clients these apps you can use to listen to podcast podcasts yes and on those clients those users click subscribe and the strategy that i'm doing is what what we're doing is we are going towards niche niche niche ones because those niche ones typically have a far loyal following and who get low cost per click to download and subscribe and doing sense because those people if you are you gotta be a real podcast junkie to go get like a new podcast app because it has these extra five features about podcast so it's actually really good audience that's probably really cheap because nobody else really goes for them so i i like the strategy a lot and they're they're tech they're like tech tech they're early adopters yeah and so we're running ads currently on cast box i've never even heard of them but electrical cool and then overcast and so those are some of the updates it's going well okay what about the so the add on the we study billionaires podcast podcasts what is it because i'm always like if i'm listening to a podcast what's actually gonna make me go subscribe one is a guy comes on our girl comes on and their a guest like this happened with elaine elaine came on our podcast she did ideas and she said it was like i don't know one of her biggest us her newsletter got like a huge spike in subscriber like her next email send was welcome all my new subscribers this is amazing and she said she got you know thousands of new subscribers from her appearance on the pod which is great and so that one makes sense because if i go and guest on somebody's podcast you listen to it for forty five minutes or an hour because that's your favorite podcast or that's what you'd listen to regularly and you might be like oh that guest was cool they said they have a pod i'll go check it out i like that method and i'm i've said i gotta do this i i still have to go do it which is i wanna go guest on as many podcasts as i can that'll be part my contribution to this growth strategy but this ad is a little bit different it's just like a thirty second sound clip what are we saying in that thirty second sound clip that's gonna make somebody wanna subscribe unfortunately it's not a clip i think it's gonna be stick the main guy reading but frankly i don't know we just closed the deal on friday okay fair enough so i have to figure it out but we have our guys so we we got this team henry and dylan they're making like a height like a sizzle reel right and we might be able to use that but i don't know but i agree with you like in theory i agree with i just don't know what's what's available at the moment and we're doing some other stuff to make it easier to follow so i'm emailing i've grown my email list in this year from zero to twenty six thousand subscribers now and at twenty six thousand i just sent it out the first time last week so just it's just sean dot com so if you go scrub there you get all my emails but one of the weekly emails i send now is a podcast recap so if you don't have time or you listened to the pod while you were on the go i basically take the best three bits from that from last the last week of episodes and i say this was the best idea this was kind of the second most interesting idea here was the third one and so sent that out for the first time and i think that will also make it easier for people to like follow along and if you were kind of on the fence or you were you're in and out you listen sometimes you don't listen other times i think that'll keep you on the hook because so we at and then i copied your email like yep from sean and i sent it to like thirty thousand hustle people who clicked on a my first million link in the past like two weeks and we're actually gonna increase that so it's like a hundred thousand people and my takeaway so far is it actually might be good for the user but shitty for our numbers because you just get the information without having to listen which kinda sucks if that like has to be the case yeah i i i thought about that but i don't think that's actually how the world works so i think if you keep giving people value in every form that they want it short form tax long form clips on twitter clips on youtube video on youtube podcast audio if you just keep giving people value they will learn that oh and whenever i want ideas whenever i want to feel that my my wheels turning if i wanna get that juice that energy sean and amber the place to go to get it and our best raw the raw source the real deal shit is in the podcast and so i think over time those clips they just bring people who are on the fringes closer to the core i hope that's the case i and i'm betting that's the case i'm putting my money on that but yeah yeah but it's a fear i and i and i wanna break this back to one thing which is a lot of times we talk about the inside stuff and hopefully it sounds like a circle jerk like oh we're awesome yada i'm revealing this because a lot of people people like this i like it when i hear all other people say the numbers but also i wanna point that i think we're doing really good but i actually don't think that we are good i think persistence is good and the reason why this is working is because persistence works quite well so we're actually on we're close to episode two hundred we've doing this for is it gonna be two years two years yeah two years maybe in september or august july something like that july and i would say that we miss i i get sick sometimes times that i miss up sean will miss up is he a baby but we're pretty much always on and at worst we're mostly at least good like we're like it's typically always at least okay sometimes it sucks sometimes it's really good mostly it's okay and like sorry mostly it's good i would say but that consistent is actually really important and we're we're going to ats sumo and i guess down in three weeks and there's a great story that noah told me or and and basically no ka runs this company called apps it's a it's a weekly email where you get deals on software this year they're gonna do a hundred million in in gross revenue of which like fifty fifty million this day of revenue it's a great business it's ten years old and he was like you know i realized something that this business that we're running it's done really well but it didn't do well at first but everyone wants to know like why is this doing so well and he goes i really just put in forty hours a week but i just did it for ten years and it has finally started to pay off and turn out and done really well and it's just like it's just a job and i just but i do it all the time and i treat it like a job and that has eight dividends and i think that more people who listened to us could kick ass a lot harder if they treated their side hustle like a job yeah i i would sorry i agree with you persistence is great the one thing that this reminds me of is i got some advice from the ceo of twitch emmett and we so so when i got acquired when when our team got acquired our company got acquired we we're put on a a special project inside twitch and it was kind of like one of the like most people at twitch are working on something that already exists hey this you know people already use us we're already the category leader you gotta make it better make it more profitable make it smoother or make it whatever it's more like maintaining and improving an existing winner and we were put on this little we're on the edge of the island and we're the only team of the company basically or one or one of three teams that was working on something that where we weren't the winner it wasn't proven and so we and it was considered like a kind of a top priority so we did this thing every week the top my team would present to the ceo the coo and the chief product officer we had an hour with them every week and in a big company you don't really get an hour with those three people every week that's like a very expensive meeting as they say and it was because it was important and i used to go in and i would try to basically every i feel like every two weeks i was pulling a a rabbit out of my hat trying to be like and here's the new genius tactic that we're gonna do and this one is gonna be the one that works and like some of them did make an impact but emmett had this observation where everything was like you know i feel like you have a lot of good ideas and then every month we're we're like sort of un like on a weekly or monthly basis when we sit here it's always was like yeah it's good but it's not as good as we want it to be we're still like we're so small we wanna be so huge and he's like you're impatient with the results and so so i so i changed one thing at the top of every every update that you have to bring in a memo at the top of every memo i was the only person in the company that i was doing this every everybody else their memo goes straight into like here's the weekly update here's how it's going here's what here's what we're doing next at the top i wrote in bold in patients with action patients with results i said that's our team model i'm putting it up here mostly for myself to remember in imp with action that's when imp is good is when it's you're being patient about taking action but in imp is bad when you're impatient about results so i'm putting at the top of this fucking paper every week so we're all gonna see it so that was cool then the second the the second lesson came like six months later or nine months later when he was like by the way you guys notice like we got the results like it's actually coming to fruition now and if we look back we can't say which one thing we did was like the big growth mover and he goes because there's this phrase that i think h uses which is or they made it more popular i guess i don't know if they invented it but ben h has it in his book which is there's no silver bullet there's only lead bullets and this is about say this is basically what that means is there's no silver bullet strategy there's no one thing you're gonna go do that's just gonna magically like make everything okay make everything work the only growth strategy that truly works over time is a many lead bullet strategy which means you fire you do a bunch of things and you keep firing keep firing and keep firing until the you know the the thing falls over and finally finally you break through and so i would say this is a good and so that became the second motto which is remember only led bullets and so that that was those were the top of every weekly update was those two pretty good to catch myself because i'm good but my what's my leak my leak was in patients my leak was looking for the genius tactics when all it took was lead bullets and patients and and so you know if you take away one thing you know us talking about our growth numbers i think some people will like it because they like hearing the actual numbers it's great when somebody's like transparent about things cool we're at over half a million downloads this like monthly now and we're trying to get to a million some people will be like why don't they talk about their podcast numbers so much but i hope the takeaway is forget about how our podcast is growing that's probably irrelevant to you but you probably have a project you're trying to grow and hearing how sam thinks and talks about how he's growing this podcast is gonna be beneficial for how you do it okay how to grow a thing you you know back to our how to's i think that then we'll move on but the last the phrase that i've been thinking about what a lot lately is people overestimate what they can accomplish in a year but they underestimate what they can accomplish in ten years in decade right absolutely and that's kind of an example here like we've been frustrated on some month to month basis or week to week basis but like it's kinda cool seeing these numbers like really start to pay off i feel like i could rule word i know i could be what i want to put at all in it like a day's off on a travel never looking back