#177 - How a City Tour is Making Millions, Selling Manhood & the Barstool for Tech

if you're building one of these please reach out to i wanna invest in all of these i wanna invest in like twenty of these companies i feel like i could rule to where i know i could be what i want to put at all in it like a days off on a go less travel never back so we're gonna talk about what you guys can expect in today's episode but before we do so my first million we actually just went from eight in in our category on on the itunes store which is a big deal os us to like number fourteen and one of the reasons why we did it was because you folks who are listening have click to subscribe button so if you're using itunes or using an apple product can you please do me a favor i want you to go and click subscribe so go to our my first million page and click that subscribe button and then we have this email address m m so my first million m m at the hustle dot c send a screenshot of you subscribe and we're gonna do a call out of you on the podcast so say like your name and then show me that you subscribed send it to m m a screenshot and we're gonna give a call and actually we're gonna give a call out at the end of this episode for all the people that did that previously and now let's see hear what we're gonna talk about in this episode go ahead sean yeah we got a bunch of topics i'm excited about we talked about creating bars stool sports for the tech industry we talked about internal company podcasting platforms like spoken we went on a crazy d tour for crime walks manhood as a service rent a chicken we had a bunch of good topics in this week's in today's episode this was probably if you like ideas i would say you're gonna love this episode sometimes we're a little bit light on ideas we were super heavy on ideas today so i think you guys love great see you in the episode so we we were just were talking for a few minutes about the podcast updates and what we're doing to make it grow but what i was about to tell you sean is i have this doc that i'm gonna send to you and so you know have you seen how i don't know if you've seen this or not but the podcast goes in the email i think every day now oh and i've have not seen that yeah and i'm the one writing it and so i have a we set this up so it's gonna the you're gonna see the clicks in this document that i sent you every day but anyway it's going well today did you see that graph i sent you i tweeted it out i was like this is what i'm talking about there's a basically you sent a graph of the itunes rankings for us business for the business category i would get i i guess pretty big category and maybe the hovered between eighty and a hundred like we were number eighty number hundred i guess like that was kind of like our norm and then sam takes over growth and like boom step chains we're up to where we're we're now ranked number twenty for the last don't a week or two you could just see when you started working on it it's like a a direct thing which reminds me of like a very unless i always teach everybody on our team because there's lots of marketing things you'll do where you're like did it work and it's like i don't know we gotta look into it oh it wasn't track it's like no just show me the revenue graph show me the user graph like if i can't notice something happened on this day or hey we started growing around this time then it didn't work enough right like because because usually when you're in a small project you need step changes so you don't need one percent you need ten percent thirty percent fifty percent type of changes to work and basically where we are now is i mean you and i could are both very capable of doing this you just kinda look at the it it takes about two weeks it took about took me about two weeks to talk to people and to look at the numbers and it's like oh okay i now know that if i only do this i'm gonna be mostly there right and what i've learned now is it's getting people to click the subscribe button on itunes if i get people to do that mostly everything will will be fine okay but that's gonna sound overly simplistic it's like yeah all i gotta do is get check mate and then i win a game of chess like well yeah but how do you get people to click the subscribe button is gonna be question i mean it is it it is not overly simplistic it is simple it is get people to click that button now the not simple part is how i'm gonna get people to click the button right but the sec but the the way to grow is simple i just get people to click that button and we've got loads of ways for one i'm just asking people so yeah we we ask people to leave a review the other day and when i ask people to leave the review that day we had six hundred reviews do you know how many reviews we have now i don't know if there's at least a few hundred that came through yeah fourteen hundred okay so we added eight hundred reviews just off of a quick one minute ask hey if you like podcast go review it we really appreciate it that's kind of all you offer really it wasn't quick i like baked and i bake them but yeah right sincere yeah i what i'm saying is it wasn't like rocket science so you you know i guess like one of the reasons i wanna share how we grow this podcast is because the way we grow this podcast is kind of gonna be hold on mosquito on my desk now too slow okay so one of the ways that we're gonna grow this podcast or one of the reasons we talk about this is because the things you're doing now is stuff that people can learn to grow whatever their thing is and so would say so far two observations number one intensity when sam does something he really like throws himself in in a you know more intense way than the average person the average person thinks they're doing it and then we watch sam's level of like aggression and intensity towards something you're like oh okay that's what a level twelve is like now i know what now i know what the sort of theoretical max is okay so that's one lesson and i get to see i guess other people don't get to see on a daily basis but whatever second thing is start with the stupid simple stuff okay we want subscribers well have we just ask people to subscribe right like have we treated it saying go subscribe have we set it on the podcast hey make sure you subscribe to this thing go push this button and that takes zero effort but actually yielded like gain because it was just low hanging fruit and i i know that a lot of smart people would have talked themselves out of that because they would be afraid to ask anybody for anything they're just afraid of getting rejected afraid of coming across as a you know salesperson our beg or whatever so they're just afraid to ask and secondly they would have over complicated things they would've have said well i gotta go do this sophisticated strategy and that's like wait well have you tried the dumb strategy first yes i completely agree and like that's why i always make a joke that when i meet really smart people like we we interviewed biology the other day and i i don't know when that's gonna come out in relation to this when this podcast is coming out but soon and he was like one of the most high iq people i've ever spoke to i think you might have been the highest iq person i've ever talked to and it was very obvious and when i was talking to him i actually was wondering i'm like you know for the longest time i actually thought that the lower your iq like you want your iq to be just above average but not really high because the really smart people i meet other than him they typically talk themselves out of anything and and so anyway i actually think that being just slightly above averages is optimal but the sweet fun i think ask him that but i would want i would love to know his opinion of that of of like because like when you meet him and he must know that he's like a kind of a genius right he can't not kinda because you know he's gonna be humble about it he's not gonna say yeah clearly i'm smarter than everybody but he is clearly smarter than everyone so i know where you're going with this top one and i think i've got i've got a strong opinion on it do you wanna do a bar stool for tech yeah talked about this many times okay yeah so so maybe we'll keep it short but well i don't know i mean you i know what you said but we with all those centers they probably don't okay so bar stool to me is a super interesting company not just i'm mean you i'm a fan i i i consume some of the content but i'm more interested in the business behind it so they basically went into his sports media which was dominated by espn and they you know the ups start made it they started with nothing literally dave port was you know writing a newspaper himself and then going down to subway and handing it out to people on before they got on their their morning commute that's how that was the humble origins that not even like a blog like a physical newspaper he was handing out like the paper boy and he was the writer and he was the editor right and so so that's how we got started and then ultimately you know they sold for i don't even know you probably know six hundred seven hundred million six fifty ish yeah so so great outcome and like you know they they actually mean something in the world a lot of people really love bar stool they care about bo great so why doesn't this exist in the world of business or the world of text so what did bar tool do and could you apply that here so what bar tool did if you listen to dave's early interviews he basically says look i want we are an entertainment company so that's that's the first thing we are trying to make people laugh and have a good time if you go to espn that's not their that's not their mindset their mindset is news information analysis and yes we are entertainment but like we're entertainment through news information you know official game games and and analysis and bart has no no rights to the games they don't bid for it they don't they don't own any nba games i don't know nfl games they don't do much analysis they don't do much sort of information they don't they don't tell you the news they don't tell you who won and lost and how many points the guys scored but they really focus on that last bit which is making people laugh and being entertained and so i think the world of business is full of espn it's full of information analysis you know like kinda like official broadcast of of of of content you know whether it's you know interviews with the companies and what whatever i think somebody should make bar stool for tech which is i'm here to make your laugh you're you're into the business world you're into the tech world the start world whatever it is pick your niche and every day we're gonna report news it makes you laugh and it's today there's like the onion that does that so i would say that's like an example of someone who does that but they're very extreme and maybe that's the right way to go there was like kinda of valley wag or these kinda gossip blogs so they took gossip and they brought it to to business and tech they kinda got sued out of business later but they were popular for for a time and there's kinda nobody else and i think that if there is a dave port out there if there's somebody who's interested in this stuff and their funny as hell or they have this comedic taste you could build a media company doing this so that's my theory i feel like you disagree it give me give me your take yeah so i don't disagree with you i think it would work if you could pull it off i wanna explain to you why this is hard to pull off so when you're a sports journalist who happens to be funny which i i think a lot of those people start they're like they love sports and they're happen to be funny and and right and that's typically how it works now you don't really have that many options you can work for the local newspaper you can try to get one of the few jobs at espn but regardless if you're lucky you make a hundred and fifty thousand dollars a year right right and you're tab the comedy side nine times out of ten you're like you know i would say this joke in my text message group with my buddies but i can't put it in my column on the espn if you're smart enough to do this for business and you're funny you now here's the where the rep you likely can get paid a ton of money as some type of analysts or some type of investor or some type of operator right so it's you're really hard to retain those types of people because they say well why would i make like if i'm the smart i'm just gonna go and trade stocks or invest companies or start a company versus give you my opinion and make you laugh for eighty thousand dollars right and this is the problem i've always had at the hustle which is how do you actually like a lot of the people who are best at and analyzing companies and giving opinions they sold their company for eighty million dollars and so i have found it's quite hard to retain those people whereas if you are a journalist in sports that's like the end goal is to be a journalism in sports right do you know what i mean whereas when you cover this stuff the end goal is to start or join an early stage company that's gonna be massive and so so i agree with you that you could pull this off or that if you could pull it off it would be a huge hit it's just that that's one of the hard parts right and so so i i agree with you there are there's higher opportunity cost for a smart business person who has a good sense of humor to do many things but but but here's the kicker i think this could be fun i think this could be cool and i think that there's enough people out there that aren't gonna know how to par their you kinda just above average iq and then two standard deviations above average like kind of internet funding to make this work and so here's my pitch while here's there's the camera i gotta look at trunk i'm looking at you trying look look into these eyes i'm looking at you right now trunk this is what you should do my friend you need to you need to leave the hustle you need to leave hubspot and you need to create the bar stool for tech you already are doing it on twitter and you need to create it but here's the kicker here's how you make it more valuable it's not just a media company this would actually be an investment fund so you would be a vc fund who's brand is built through journalism whose distribution of how they help their companies is through their media arm and so you're a media arm whose business model is your vc fund and that's what i was gonna say is i think that would work but you need to be a vc fund first who then hires content people and offers them like some upside there you're vc fund to disguise it's kinda how it would start it because you do have to build up you know good distribution and it's it's not again i don't think it would be hard because there's nobody really creating this type of content there's nobody that would that will just straight up make fun of z when he's talking like a robot somewhere right like and and that's the type of stuff that dead been and bar stool that they do they they find funny meme moments and they talk about it and and that that's why trump came to mind because he did a tweet the other day about steve balm and it was like information it was like steve ball did you know when he first joined microsoft this was his salary and then he renegotiate and was able to get this much equity that turned him into a thirty billionaire era or whatever he is now and by the way that he did the whole thing he has this like steve ball in four decades and each time he's wearing the same white you know new balance dad shoes and he's like he did this the whole time wearing these new balance shoes like anything is possible and i was like this is the perfect blend of a useful information nugget wrapped in a joke poking fun at the bear and and so i think that that's a that's that's the model so anyways i'm bullish on this sorry for trying to poach trump to convince go do this but i think that would be the ultimate manifestation of his talents or somebody who's like if you're the next trunk out there i don't know you so i'm not i'm not saying trunk is this i'm also not saying trunk is not this but when you hire these types of people because what makes them good also makes them a pain in the ass to work with sometimes you know like what makes them good is that they're they're hilarious they're they come up with stuff like off the cuff but they're incredibly challenging to contain yes and you don't wanna contain them necessarily but like there is some shit need people to do i'm kinda like this right showed up ten minutes late today i know you hate me being late i wasn't trying to be late but i'm late but also i'm good i'm good at what i do you could find somebody shows up a time for the podcast but it's hard to find somebody who's gonna consistently great create get great content right that is the best the rub with talent the tan i have a turned house this i've learned how to put up with that but right that is the part where sometimes i'd like ugh i just start a software company where the code is never late and the code never complains about x y and z not right this isn't a trunk trunk i love you this is just me as well a create i'm a creative person as as well i'm like that and so creative people are hard to contain right you wanna talk about slips because you quite interested this okay so check out dude why say i don't think you're gonna it like a default i pull it's i posted it in slack and you go i hate course businesses so that's what i'm pasting this on like why you say i hate this like you literally an hour ago like you hate us a a company that publishes courses i think is awesome to own horrible to them invest in am i wrong i don't know maybe what do you mean company that publishes courses so who's that like what teachable or or well no teach teachable as a platform right this is a platform so so makes explain what this is so the domain is slip dot s o and it's a company i'm looking at potentially investing in i saw it and it immediately was like oh this is a smart idea so what did they do they make it easy for any developer to create a course to teach you know some programming you know either a language or how to make x or how to make x go faster or whatever right any developer teaching other developers so why do you need why do you need a new platform this why can't you just use you to me or audacity or one of the other ten platforms well those platforms are all teaching through video so you upload a video and maybe some text or pdf and and then people go take that core self serve what they did was a little bit different they took the today the best ways to learn how to code online are interactive like we talked to about codec academy or is it codec academy i don't know but code academy dot com yeah yeah gonna say it fast so i don't you don't know what i'm saying if i'm saying it right wrong c dot com you go there that i think they like forty million users or something it's you know it's really grown over time it's to thing and all it is is it's a like you don't have to have it's the like if you ever tried just learn how to code first you gotta download the like the text editor that's good you're gonna use to write your code and then you gotta download like the the python packages so you can like deploy in your what the fuck is all this i don't even know what python is yet but you need that to get started so what code can be did as is brilliant was they just put it all in the website all in the browser so you go to the website there's a place to type and you have to install anything have to download anything it just says look right variable equals abe now you made a variable called a fantastic that's you know level one complete level two let's do a plus one and like you do it and and and if you get it wrong a little hint pops up it's like a game a hint pops up and says type a plus one so anyways or you're missing a comma or whatever so so codec academy built this and they are a teacher so what slipped was they've made a platform but they've made the code academy like sandbox or toolkit available for any depth so let's say a developer and i'm really good at front end development and making para scrolling websites so i wanna teach that but i don't wanna have to build the underlying infrastructure of the code academy built in order to just let students come learn from me that's way too much work so what this is is it's code academy in to box any developer can now create a interactive course and teach other developers and i can make money for sharing what they know so i think this is pretty cool i like the idea of letting developers become teachers i think we're gonna want more programmers over time and i think that the building that underlying sandbox that infrastructure that lets anybody have this kind of like codec academy in a box i think is a cool innovation that's gonna save people a lot of time so i'm kinda bullish on this but it's very very early there's not much traction you know just got started what do you think have you done the math behind this like how many so he charges i think if you are a developer who's using it i think it's he charges thirty bucks a month plus ten percent of the sales for your course that's his business model he himself taught a course so the what how did he arrive here he created a course on learning vi i don't know what vi is but it's some shit demo developers use so vi like you're it's basically like you're you know you're it's kinda like your your virtual machine basically i where how you organize retro code i think or maybe it's different sean doesn't know so he created a v course and in order to do that he met he built the infrastructure for himself so that his students would have an interactive way to learn this instead of just watching videos and they're trying to figure it out themselves they'd have a a sandbox to go go and write the code to learn he made ten fifteen thousand dollars selling that course and then he was like oh dude i should make this out any developer like i know them but what about the next guy who knows solidity and they're trying to teach ethereum programmers you know how to how to write in solidity they can now create their course using the same toolkit that i i create i used for myself so i wish you would have started this like six years ago so right now these course businesses are actually these course platforms we're gonna them they're not publishers they're tech companies right they're actually booming right now so do you know a company called think i've heard of it but it's kinda like a ka job right it's like just a it's like a teachable it's the same thing right do you know they went public yesterday i did not know this how how about how how big is it they went public yesterday on the canadian stock exchange the toronto the t is that what it's called toronto stock exchange and look it up for now for some reason when when companies right like in the first couple of days of going public it's like impossible to find the market cap i don't understand why it's so hard but it never shows up but anyway they only add twenty million in sales and they broke even or lost a little bit of money so they went from ten million to twenty million in two thousand and twenty and guess what their market cap is right now it's gonna be like i don't know two billion dollars or something stupid it's over a billion dollars their market cap is and i was i asked don court so our friend anchor he started this company called teach teachable when teachable sold they sold for i think two hundred and fifty million this is public information this is google whatever the headlines says that's what that's what i'm trying to say yeah i think it's two fifty or ish and i think he was only doing twenty five million a year in sales it but they had only raised four million dollars it was a really straightforward simple thing i mean hard but simple and now think if is quite similar they went public at with a huge massive valuation and i was like anchor why are these valuation so high like this is just stupid and he goes it's because of and i don't understand how this i don't understand this but he's like it's the payments business so i guess once you get someone to start spending you save their credit card and then they'll continue buying stuff and that's one of the reasons why investors value these companies incredibly highly at the moment because they want the payments revenue i don't entirely understand i don't i don't understand mechanics there but you know the way i would think about it is these are just shopify so what is shopify do shopify makes can create a storefront what they're saying is it's shopify but instead of selling you know hats and shirts you sell information which is super high margin and if you think okay shopify there are now x number of hundreds of thousands of sellers and shopify is a hundred billion dollar company okay maybe retail is bigger than the sort of you know additional education business but but you know we have like a hundred fold you know from a hundred billion which is shopify to one billion you know you can you can be a hundred times smaller than shopify if you create shopify for education if you make it so that any educator can come and create a a storefront sell their their information and that's what teachable was trying to do that's what many companies try to do and they're all splitting that pie in way but i like this one because i think it doesn't compete with all those i think the developer ecosystem you know developers teaching other developers or wanna be developers is quite differentiated and the product is quite differentiated from what teach teachable like teachable ka job think it they're all the same it's just you create a video library you charge students they get access to the library and then you know the teacher can communicate with the students or whatever that's i was on twitter i think i just saw i don't know i don't know maybe one of my guys sent it to me i don't really recall i think zach actually who is my scout for fry find i think he saw it i was like this is cool and i was like as soon as i went to the landing page something clicked with me now this is still very small i think can you i think a thousand dollars of gm b right now like i think he's got like a couple teachers who it's been live for a couple weeks and you know he's gonna like a thousand dollars peel what's it what what's it called slip what's the url slip dot s o yeah like it's neat i think i've always had a little bit of a problem with this set stuff because whenever do you know what the finish rate is for courses you know it's like ten six percent yeah like so a hundred people buy it only ten if you consider using the product doing the whole thing only like ten of a hundred are actually gonna do it if you're lucky i have a friend who just sold he's he's doing a of course it's a couple thousand dollar ticket price right so people putting down few thousand dollars to learn this thing and he said guess how many people are finishing the course i was like oh no i don't tell it it was like i think i think twelve people had finished the course it's i was like you know whatever it's less less than less than six percent i think had had actually finished the course he also said guess some people got to fifty percent i think it was like twenty twenty something percent of people had gotten halfway through the course he's like did i make a shitty course and i was like no dude this is just what self serve education is when it's self serve there's no pure like peer pressure there's no like accountable teacher who's like training you every week or you know you're showing up to a live live thing when it's it's netflix it's on demand i can go i can go learn more whatever i want i paid for the thing even paying thousands of dollars is not enough skin in the game to do this it's very counterintuitive you would dude it's not even you paid sixty grand a year whatever you paid or your someone paid to for you to go to duke and you miss classes oh yeah that's a great point yeah i was i basically you know for four year i took a four year pissed down the drain of my my college tuition this is the way i would describe that experience so anyway that's one of the reasons why i'm not like all gun h about course businesses because i'm like damn like no one used their shit i'll say this not all have that low completion rate i invested in m gu you know gun bay company he did u to me he saw that low completion rate problem he created this cohort based course product where you you get a batch of people in they're gonna do a thing for a defined period of time five weeks there's live instruction every week and the completion rates are way better right like you had that that dramatically re increased it lambda school i invested in lambda school lambda school had like a eighty percent completion rate when i invested way back in the day and so i knew something is different about this company i knew the standard is six i knew these you guys had eighty plus and i was like what'd did you get different he goes well it's live you show up to a class with a bunch of other students and a teacher and you know so and we and we do good filtering up top most course companies they're trying to sell as many seats as possible lambda school is the opposite it's like a harvard they're trying to only accept the one percent of students that are actually gonna do the thing and so you know depending on the business you can get wildly different outcomes but yeah you're right as a general rule they're come you know the usage kinda you have so many ideas here what did you find all this so what the hell is you me you were working on growth and i was like i if he's doing growth i better bring the fuck heat on content so i was like i'm coming with a bunch of ideas what the fuck is spoken sounds sick yes okay you spoken so sp s p o k n it's podcasting inside companies what's the url p o okay and i don't know you'd have to google it i don't have the url i did i i there's it's so new they don't even show up really oh shit sad because i'm give this guy a shout up they're growing fast got it so if you it's get spoken dot com or if you just google s p o k n in quotation marks you'll find it right and tell him i sent you so okay so what is it so i when i first started this podcast i used to record it out of a studio and in san francisco there's like this old radio station place and they're like radio kinda dying what if we converted to these radios studios to podcast podcasting studios and so they're the only one in san francisco if you just like google for it it's kind of amazing hundred bucks an hour go go record and and so i wanted good quality so i went there and i used to book like on their little scheduler and some days i would see it was just like all booked and i was talking to the dude and i was like who the hell is book how many podcast podcasts are using this thing i feel like it was like many people yeah would and he was like oh sorry that day facebook booked all the hours i was like what do mean facebook all the hours facebook i a podcast i go oh facebook guys has tons of podcast internally i was like what because goes yeah they have like a managers manager's podcast that is just a internal podcasting podcast for facebook managers to talk about managing inside facebook and i was like oh that's actually kinda smart like we've talked about this before internal media companies i think this is a big opportunity you think it's a big opportunity we've talked about it from a a blogging point of view and newsletters we've talked about it on like like kind of like data like central announcement dashboards so building tools for companies to better communicate building basically building an internal high school newsletter high school newspaper i think is what we called it what is the high school news newspaper for your company yeah i think is so awesome ever since you said that i can't get that idea out of my head if you're building one of these please reach out to me i wanna invest in all of these invest in like twenty of these companies i'm find that episode do what would i search to find it on google my first million internal in what what do we what because i'm mail mailchimp for companies i think i i don't know what we called it at that time but the core idea is just like a a a high school or a college will have their their school newspaper why don't companies have the same and if it's just gonna be a newspaper it's not gonna be literally a physical newspaper in this case but spoken it's a podcast for inside companies and companies will clearly pay for the like kind of like the platform the recording the library and the like private private feed that others can't access that's for your company and you know the companies that need this are very large companies and so i don't know realistically like okay so i think that's all cool i don't know realistically how many people at facebook are like fuck yeah i'm like commute to work today i'm gonna listen to the manager podcast like maybe nobody wants to hear this shit but maybe they do like maybe there's interesting personalities i know that if at twitch if twitch had an internal like podcast i would do one i would do one on you know managing or product or innovation or whatever i don't know and i don't i don't know how many people list to it but i it's a very interesting niche that turn it's a niche podcast i think that is highly monet what do you think yeah so on on the surface i think this is so badass ass i'm i've been a fan of this idea for a long time i don't know where we came up with this idea but i've i've i think that at the time we discussed this we were like oh this might be one of the most straightforward ways to make a lot of money on this podcast we that at that at that time i'm looking at we're talking i think we were talking about it because i was publishing my three two one or my one two three newsletter inside twitch i i had told you hey here's a networking hack out doing inside the company write this thing i send it to all the execs like the twenty five person exec team or whatever and it's just a great way to stay in front of people that stay top of mind and help them get to know me and it takes me one hour and i get an i essentially get an hour with all the execs just by me putting the one hour in and so but i was saying you know i'm sending this in gmail why isn't there like mailchimp or convertkit for sending stuff inside companies that's kind of the company called recess is called recess dot i o and very they're very grabbed so by way episode fifty three is where we talked about it if people wanna to go fifty three or i'm gonna write that because i'm actually doing this this series where i'm gonna go back and look at old ideas and this is a good one recess dot i o it sorry about this guy named ryan dice it never really got off the ground but it's called easily sent internal email newsletters and track results so it's basically what you're were describing it and it hasn't taken off i'm also looking at spoken they went to white comb they're in class of w twenty one so winter twenty one does that mean they're still in it yeah that's like now and they cut the company launched i was like not even out it's fucking spring twenty one i don't know how that works wait yeah and what the hell it's lion it says deputy one no well it could be what twenty one january january twenty one oh okay i gotcha i guess it yeah not december january and it started in two thousand and eighteen and i'm wondering why it hasn't taken off a little bit more because three years in you would think it would have a little bit more traction and so on surface i think this is a brilliant idea i'm wondering what's going on and why it's not kicking ass i think this is a fantastic idea alright i i've i like this idea a little better as the newsletter one because i think it's just more accessible than podcast podcasts but both are cool and we should ryan is your buddy right you should ask him like what's what what's the deal like can i him tell you why the well i don't he's ever told me this but ryan dies has loads of companies right so so the scene the this is because of because this is pretty innovative you have to be all in on it i think to make it work and so i just wanna with something like this so if you're building this let us know if you're like no i want a project i wanna build it this is one where if you're a credible person me and sam will invest in this i think to to get something like this bill by the way we have a new email it's called m f n at the hustle dot c i'll give you access sean but basically any because i get too many emails i think you do too so and if you guys wanna contact us and if you are building this m m at the hustle dot c so you can email us us so if you're actually making that we wanna go the another one yeah let's do another one alright so crime walk okay what is this so i was i don't even remember what this was so basically there's like a air so airbnb has this experience thing and you probably know much more about this and your wife works there and and you're also i think the type that would do something like this so i saw this and i saw how much money was making or i don't remember what it was exactly okay so if you go to airbnb experiences there was a experience and there's in our doc there's a link to it just slightly below where it's a retired ny officer will guide walk through new york it's a guided and crime walk i'm like wait running this for so long this is so cool so it here's the description i'm just gonna read it word for it first let me say that most gangster tours in new york are total bs this experience comes right from the horse's mouth no tour guide no filter get real stores while visiting notorious gang locations as we walk from east village to literally italy experiencing what it was like to associate to be an associate of new york's famous mafia families you'll hear first firsthand accounts of the new york new city mafia and crimes in new york and taste local cuisine so i i i saw this i was like this is a such a good idea i think i saw that this crime up was making a lot of money so it was very successful which is not a surprise to me i i would do this if i was you know in new york i this is this is great but a couple things kinda here's the business idea so first is this is cool you quick reaction that i had idea well on okay so this first of all i just sent this to my wife because we're moving new york for little while i said we're doing this second he charges around one twenty to one thirty depending on the date per person and in the description he says that he has had eight thousand guests so a hundred and twenty three dollars times eight thousand is a million bucks exactly so a i think that's what i that's what originally caught my attention was here's who has built an experience i think that was my kind of curiosity who's built an airbnb experience that have made a million bucks right because this is a big platform certainly somebody's doing well and so so this is kind of how it caught i okay so what's the idea the idea is this is a cool thing for a cop to do in retirement i i i told you we had that that police situation where i had to go do a shake down we we brought a cop with us and became friends with that cop later and was getting a know you know as the first cop i really have become friends with as an adult i loved her she was great and as so i was like well what's you know how do cops can can cops make more money because she was describing how hard it is to be a cop nowadays there's like kind of like a lot of cop backlash because a b and all that stuff she's like i'm a good cop and like also like budget cut like def fund the police button budget cuts are happening all around and so anyways long short short i think this is a cool thing for a retired cop to do also could be applied to retired kind of anything anybody who has a cool job like whether you're a swat officer you know military veteran firefighter whatever it is i think there's a lot of people who a lot of people who are like me where like little weak that spend all of our days behind a desk and we want this like safe way to taste you know an adventure and and like what the real tough world looks like and so that's why like spartan race and stuff that's why they do well and similarly i think that these like kind of crime walks would be would be cool so then take it a little bit further well why don't people do this with more things so why don't you take every physical venue or something interesting happening breweries do this right breweries say hey we got this brewery but we also have the side business of people come through they get a tour of brewery they get to see how it's made they get to taste the beers they get to take some photos they get to buy our shit on the way out and they've turned brewery tours as a like additional income stream for breweries so why doesn't this happen for more things like when i visited you know the warehouse for my wife's you know e commerce business i was fascinated this like this eighty thousand square foot place you get to see all these forklift clips coming around and how it how it works how the fulfillment works when an order comes in does it get put in a mailer or how does it get taken it out of here and so i think that for everything factories warehouses police stations fire stations i think they should all have this as a business bader media did that where and you could i don't know about covid anymore but prior i think it was like a twenty million dollar of your business it would call ten thousand ten thousand dollars per person or per like couple and you and your cofounder founder or you and whoever can go to the va media thing and they're like head of people with just to have a discussion with you and then eventually gary would come into like half an hour and all you do is you learn how an agency works and you get to walk around the office and see like where the departments are and you could go to the event right page and it would show you how many seats they had and how many were taken and i did that and i just did the math i'm like oh my gosh this might make like ten to twenty a year if right like if seven of eight of the seats are actually full it's actually about that was ten grand yeah it's called the the if you feel look like a banner media event right you'll find that it was called so this is i'm an age i'm a small agency owner derry v is my hero va media is like where we wanna be someday i'll pay ten grand to basically get to go check it out see how it works meet gary shake his hand spend twenty minutes there and then like leave as at is said basically it yeah it's called the baker media daily digital deep buy deep dive and if you look it up on event right you did name yeah it's a dumb am i right bra you is that what it's called and so if you look up event right van media you'll see it and you could look at the past events and you could see how full it is and you could see the price it's it's pretty ridiculous i but like so i didn't look this up beforehand but i'll tell you another version of this that's cool are you a basketball fan do you know who coach k is yeah duke guys i i know i i'm i'm i i'm not an idiot but i'm not a fan okay so four by the way it's called the four d's it's called the four d's banner media four d's i guess that is daily digital deep dive okay cool so so coach k who is the duke basketball coach she's the most famous college basketball coach probably have whole time and he was the men's olympic coach for the dream the the the the latest dream teams of regime teams like lebron and kobe and all these guys it's pretty popular guy and he does a thing every year called coach case fantasy camp it's almost identical to what you're talking about and now you got my brain spinning that how many more of these are there and how many more should there be and maybe we need the my first million dream camp so here's how this works coach case fantasy camp you pay ten thousand dollars and you get to go who are these people they are you know duke students who like you know there there's a bunch of duke students who are like kind of investors now ceos of companies and they were big basketball fans now they got a bunch of money they're kind of in their forties or you know fifties and they pay to go to this thing what is it you go for the for i think like a five day program or something like that you go back to duke campus and you live like a player so you stay in the dorms i think or you you know you stay kind of on campus or right next to campus there's like a a bus that basically brings you on to campus and you you come into cameron and indoor stadium which is the duke basketball stadium it's like the hall ground and coach k takes you through a camp where you you're you know you're on the court you're shooting and you're doing the drills that the players do you get the motivational talk that coach k games he brings in old players to come oh that's carlos boo all that's jj j red you know you get the autograph and kind of you know but but it's more intimate because it's ten grand so there's you know a few hundred campers i think and so they actually get to meet those guys and actually hang on with and for the players it's cool too because these are all like ceos or high level hedge fund guys it they actually kinda want this business network also and you get to wear the jersey you get to go into the locker room they play the sounds when you come out and like you know you've got your dad bond like your fats coming out the outside of the jersey and on your problems here comes duke and you get to run out and i was like no fans there because it's not real again anyways this thing's awesome he must make a ton of money off this thing i haven't really done the math because i heard about this when i was in college my roommate was a manager on the team so he he was part of the kind of the team program so he would stay during the summers to be the the kind of the the uber the shuttle bus driver for these guys and he's like i was like why are you doing this sounds lame like why do you wanna do this like oh i make a killing and tips these guys will just hand me hundreds when they get out of for the five dot five five minute ride of like from the from the dorm or the hotel to the to the gym is that i'm getting a hundred bucks from these guys every time i do one to these shuttles it's amazing and and the network is great like i meet some of these guys they're like highly you know this guy started this this guy started that so i think this is cool and i wonder how many more people do this or could do this because it's a very interesting little you do for every sport and and i'm so into this i don't know what i don't know what i could do it with but i i'm here's here's a version of this if you're a hustle okay so so if you're a hustle here's what you do you go to grant card you go to you know people who are yes they've made it and they have a high profile but they actually don't make as they still need money right so like you can't i don't think you could do this with lebron james necessarily but i think you could do this with a college football coach because college football coach is like you know at at every program don't make tons of money or really famous high school coach yeah exactly or it could be a ceo of a company or you know whatever and you basically create the same sort of fantasy camp mindset or the four d tours and it's like hey i will run this whole thing for you i just want twenty percent of profits okay so here's what i'm gonna ask of you when i bring people over at this time every week or once a year or whatever it is you come out you kiss babies and shake hands and let me do this and so it's a way to attach yourself to an influential program institutional a person and create this business line you know from scratch because really you're just offering this to their their fans dude i think and this is actually what i've thought about doing because i enjoy using i enjoy physical work i whenever i'm done working here whenever i'm done i like before i start my next company i'm what i'm gonna do is i'm either i'm gonna go and read a book and i'm gonna master like a niche like crime in new york or the gold russian san francisco or something like that or i'm going to start a landscaping company something that i'm gonna have to be outside all day working really hard and i think i can turn it into a million dollar year company like inside six months i truly believe and the reason why this fa me is because hey i i love it i love like being physically exhausted i enjoy it but also because i think that spa too many people are trying to make money on the internet which is cool in all when they could probably crush it and become quite wealthy if i doing some something outside that is totally like it won't scale yada i'm like a fuck dude who like do like you know first of all everything could scale at least a little bit and second like i would cares i would love to see somebody do manhood as a service okay what's manhood as as a service so in the second again same way that spartan race and tough mud they're kind of like these like pseudo tough guy events that you can go do oh i did something hard outdoors i got muddy i got cut you know i i climbed this mountain and i got this head headband and i drank a beer at the end you know you get your man card now if anybody who really knows knows that this is not a real man card this is a fake id but you know this is your mc love and makes fight but it that's what these are offering they're offering man who has a service and would like to see somebody take this to be extreme so i'll give you the example brother aaron who comes on here i think wanna here twice or something like that and people know them him because if people like him because he's kind of a nut like he comes on with and rabbit holes and he just goes all in on things he has gone all in on like manhood he's sort of like dude we're all too soft so he trains like ji and boxing and he just wants to do an amateur fight why because he's like i just wanna see what i made of and i think you could take that concept and make it a weekend traveling circus from city to city you just say step up and face some pain you wanna see what it's like to get like kind of torture you wanna get can you take a punch can you get like like a tough motor there's the electric shock at the end and you kinda wanna know like what does that i feel like you know like can you go in this isolation tank and like could you last an hour i don't i don't know what the actual product is but i know it's a counterintuitive intuitive thing it's like wait people are paying to get like kind of like do physical labor they have to like chop down this fucking tree and they don't get picked up until they're done it's like yeah that's what this is it's like hard work slash pain slash like manhood like what did we used to have to do that we don't have to do anymore what's hardship that we are sheltered from because other people do it for us or machines do it for us or whatever and i think there's actually like a very big craving in society for for those types of commercials really agree i've been going boxing every friday and i just like love i'm like i need to get punched in the face so i could feel alive oh like i gotta do it it's all like again like tough mud you make it safe out where that actually you the mass market is pussy basically who don't actually wanna go get bunch like if you really wanted to go get into fight you can go do that so you need the people who want to have the experience but with padded walls with you know with with the with the gloves on where you're not actually gonna get like severely hurt in any way but you get to experience like what is your level of tough grit pain tolerance physical endurance physical ability what is your max like i think survivor should do this i'm a big survivor nerd and i always see these challenges and i would love to do them and like if you're survivor okay back to the camera jeff props this idea is for you your survivor your year i don't know you're on season forty two or something like that do not getting any younger the show is not getting them any new users here hitting new custody new viewers here's what you need to do we need to create the survivor world tour where you go city to city and you set up the survivor events that you've seen on tv and you see can you do it can you hang what will this do survivor super fans have a deeper way to connect with you they'll pay you know shut up and take my money because i've i love the show you can get the x players to come out because they ain't doing shit anymore right they're just doing cameo so they'll come out they'll they'll do it just to extend their lifeline of fame you'll get new people who will go with their friends to go try this thing they'll get into the survivor universe and then when i'm watching the show it's like dude i did that one where you have to hang on to this poll for as long as you can and it's an amusement park or a carnival or a affair but branded by one of these shows or maybe multiple shows that get together and do this what do you think of my idea in yeah i mean the it's almost like it's like a tv version of disneyland yes yes exactly you take the ip from tv and you make disneyland out of it and as or or you know yeah like any kind of carnival if if they had like do you remember you know that tv show the challenge i both you and like so sean and my wife sarah like do i remember the show i watched last week yes yeah they like to text each other about this thing called the challenge i don't i don't know how it ended i mean i see it in the background sarah's watching it but they they love it i thought you're a fan you didn't even face the finale if i don't have anything to do i'll sit with her and watch it i i have literally no idea how it ended the ending was like last week right yeah if they have like a challenge location where you could i know there's like a famous one called like wall brawl or something like that all brawl hall brawl yeah like if they like we would have gone we describe hall brawl for people who out though because you know there's not many the crossover between people who care about business attack and watch the challenges you know it's the lonely lonely island so hall brawl is a imagine a narrow hallway like two feet wide it's just plexiglass so two plexiglass things with a two gap in between and on one side there's one person wearing football pads the other person's standing the other side and then the guy says go and you have to run straight at each other in this narrow hallway you smash into each other and then it's like whoever gets out to the other side and rings the bell first winds and it's the famous thing there but this is exactly what i would do in my kind of manhood as a service fair or my or my tv fair which is yeah you can do hall brawl come step up sign the waiver step up you get to do home brawl you get to experience this we there's video cameras already positioned everywhere and you get to share this content onto to instagram at the end of just like the mu museum of ice cream just like tough mud it's due for photo opportunities i've alright i've got we're we we're we're probably gonna have to wrap it up soon but i've got two stories that i'm gonna bring up the first is i was at my friend nick gray house the other day and i met the founder of museum of ice cream and i told when we talked about him and he was like know and i and we were never disrespectful about them but i think we were like not bullish on the idea so we we'll have i think we were both like this a great business idea but hey if you go kinda down overwhelming i think that was like our both of our like true user opinion of it so we're gonna have to have him come on but second have you heard a museum hack no what is this so i went to my friend nick's house here today and i've been buddies with them for a while and he's got this website called museum hack dot com he recently sold the business but this is just another example of one of these two things that we're been discussing so he i don't even know if he knows a lot about art i don't know what his background is actually but he likes he just enjoys museums and so he built this business that was making two million a year in sales and you would pay him or eventually he would train people in a variety of cities and you would pay fifty to a hundred dollars i forget plus admission to the museum and in new york the museums free and he would give you a custom tour of a museum and explain you explain to you the the background behind the different paintings and different pieces of art but he would do it in a fun way so if you if you google museum hack the meta description is museum hack fucking awesome museum tours so it was like clearly like this like young hip you know whatever thing and companies would pay money to send their employees there and they do it in in six cities i think so they have people in la san francisco new york and then a few other cities and it was a two million dollar year business and this is already did and it was very successful it was a lot of work to set up but it kinda ran itself after a while and pretty simple and trey forward and pretty amazing it's called museum hack that's the business that's cool i like that one you had two stories is that the is that both or is that one that was both okay that's both can i do one more idea we wanna try to slip it in alright this is related to related to manhood as a service more like back to the roots which i think kind of like what you were talking about was like i'm gonna buy a farm i'm gonna like own the farm and i'm gonna like offer tours of the farm and let people come like farm with me or a ranch or something like that right in your time i rent the chicken i'm looking at the site now rent the chicken is what i wanna talk about so what i saw this little thing that showed that that's talked about how the chicken rental business has been booming during the pandemic okay what is this people are renting chickens like pet it's like a pet in a box so chicken kind of owners breeder out don't know who real farm people basically are taking chickens and basically saying hey sam who you know lives in austin and you know has his house do you want a chicken coop in your backyard here's what you get hey there's two chickens back there cool you kinda got a little pet i i'll bring in the coop i bring the feed i bring the instructions i i kinda boot you up i i'll let you know how it works they're gonna lay like six eggs you know a a a day or whatever like you're gonna get fresh eggs that are awesome from your own coop and you got this pet that's back this like you get to talk to them and pet them and well and like i know for example my daughter is like eighteen months old like kids love animals and so i wanna get it like some kind of animals soon that's like a like because we have cows that come in our backyard or like to our fence and it's like her favorite thing in the whole world is be like cow ka and she says like you know kelsey move kelsey move like i means like i wanna go see the cows they go move and so i take her to the fans and she sees them and she's like wants to touch them and it's like her favorite thing our friend ramon had a little chicken coop his backyard yeah three of them three chickens back there and his son like liked it and they used to go out there and you know feed the chickens and get eggs from them and so this is booming so they're all like sold out so all the rent chicken rental companies can't get a chicken right now they're all like totally booked demand during the during the pandemic like tripled i think it's still small numbers because they were like oh yeah demand tripled last year we need seventy seventy we had seventy chickens to rent and now we have like two hundred chicken to rent so it's like that's still not that many coupe that you're renting else pretty amazing but i'll call this my this is my new segment called blue collar side hustle i may never do the segment again but at least for this no we're do that that's a good one blue collar side color side hustle this is a way to make a few thousand dollars whole episode this whole episode is blue collar side hustle i think actually cool so so we talk about side hustle where like oh make a newsletter build an audience build a job board build a website that does this do drop shipping blah blah no no no blue collar side hustle things you could just do with your bare hands make money with your bare hands so here's how it works whatever city you're in there's probably demand for these chicken rentals wherever you are too if all these other ones are sold out there's probably demand in those cities and in nashville and in florida and in la and in everywhere so rent some coops basically go get some chickens and start renting them out to people who want to be connected with nature have a little pet in their backyard that's low maintenance and get some fresh eggs so i think this is a great idea as a simple way that you could be making i don't know what it is you know five to ten grand a month of side hustle income through your blue collar side hustle dude end this website rent the chicken they also have a thing called buy the eggs or something like that and you could find out where the so rent the one yeah they put you a thing near you and then they have a thing where you could find where the nearest one is and you could buy the fresh eggs from your which is cool right so you can go farm to table but you're just in a city and you're just getting it from somebody who lives two miles away they also do this with schools which i think is again smart because kids love the schools and offices hey you're your a school in office great we can do a six week program where you get chickens for six weeks you guys get to name them take care of them pet them blah blah blah take you know kids are gonna get have fun and then we move on which back when i was in school we had the same had like a class pet for like you know everybody got to take a home for two weeks or something like that you know so we had that you have like a bee keeper thing or like you're a bee keeper you have bees b's and honey maybe bees and honey is like another little genre besides chickens but i think anything where it's a simple low maintenance pet that is unorthodox and ideally provides a little bit of foods you can eat so eggs honey something like that i i think that that is what really fine one thing to do again dude your growth you were working on growth i said i gotta find something good and then i just closed my eyes and started typing buttons and this came to me this is very cool so it rent the chicken is not okay so it's here's the price for houston houston's dear san francisco they deliver to you for free it's only two hundred and eighty five dollars for a five week rental february to october they deliver and set it up for free you get seven eggs that are gonna be hatch you get a box i think you get one chicken this is so interesting what sixty bucks a week right sixty bucks a week to have you know a chicken or two in your backyard and make eggs oh rent a chicken rent the chicken is cool i'm in to rent the chicken i went to a party the other day and it was they had a backyard petting zoo and like a petting zoo delivery service it's party on an adult party it was an adult party and they had it was basically all they backyard no it just means they they have chickens they have a guinea pig and i think that's oh it rabbits and the that's what this reminds me of rent the chicken backyard petting zoos i'm into all this shit man i like all this stuff this is a this is a good one i actually think this is something i might sign up for but they're not in austin my but my friend who had a chicken he said the eggs looked different but they didn't taste different like what i would feel a lot better eating backyard eggs and store eggs for sure can i then let me switch gears real quick how do you stay focused because when i'm doing this pie so i'm like i'm all in on podcast podcasts right now like that's all i think about and it's all i'm it's almost it's almost all i work work on i have two hundred unread text i've got hundreds of voice mails i get phone calls from like sales people sell me crap my email is ruined twitter sucks my slack is constantly beeping it is so hard to get the zone and focus how do you do it well i would say this i am not a details person in general so i would say one of the ways to stay focused or one of the ways to get shit done instead of saying stay focused i get shit done is to correctly identify like you said the eighty twenty of any project so for you you were like for the podcast okay what do i ultimately need to i need to get people to smash the subscribe button so how do get more people to hit subscribe today right so you you focused on the thing that matters and you threw away the rest and then you like did the what's the one step i can take today to like get that to happen more and then tomorrow i'll come up with another one and the next i'll come up with another one so that's you didn't say it in so many words but that's how i operate i identify what is the thing that if i just did this one thing it's gonna get me eighty percent of the return or the reward or the impact and then i tried to just set out okay today i gotta get this one outcome done and that one outcome might have like five tasks five like some tasks underneath but i'm like okay i've if i can correctly identify the high impact thing and then secondly if i can just narrow it down you know make it a memorable like i don't do it to do list it's one thing that i can remember in my head all day that this is the one i gotta get done i'll find a way to get it done it won't leave my brain i don't let my brain get cluttered by all the ten other things and this bothers the hell out of my wife or like right now my mom staying with us right she's helping out with the baby and she's was like oh you gotta get your car insurance thing done oh hey did you know your trash thing we should upgrade the so you get the bigger bins because your bins are overflowing and like all these people texted you because it was your birthday on sunday you did you reply to any of them i'm like no i i didn't do any of those things i don't plan to do any of those things none of those things are in line with my chief aim right now so like i'm gonna focus on that and it doesn't matter what the chief aim is right like we just had this baby my chief aim was like i'm gonna be so helpful with this baby because like i can see my wife this is like she's gonna drown otherwise this is too hard to have two kids under eighteen months old i need to be like mister mister helpful and so i like went all in i'm just hopeful but if it's a project like let's say grow in the podcast that's what i would do identify the eighty the thing that will give me eighty percent of that impact make it every day just choose one high impact thing to do like it might be get booked on other people's podcasts other big podcasts because i know that's gonna drive attention cool i'll only do that thing i won't do anything else so what you're describing i actually wrote about this i have this article called i'll do it later why you shouldn't worry about procrastinating and it was written in two thousand fifteen so i wrote those six years ago and basically and i stole a lot of ideas from other people so wanna take i don't wanna act like i i've invented this but there's basically three types of procrastination there's the first type which is you do nothing and that type is easy a lot of people suffer from that and that's what you wanna avoid you don't wanna do number one the second one is doing something less important than what you should be doing a lot of people do that too and that's basically when you you know you have to do this school homework but you play video games instead right no you it's like you clean your room it's like you you you do some false productive thing when you didn't need to do that you should have been studying for the test tomorrow yeah it's called bit it's busy work and it's meaningless and that's actually the worst type of procrastination because you actually think you're doing something productive in reality you're not and that's really dangerous but the third type of procrastination i think we should all embrace and that's actually the good type of procrastination so is when you when you do something that's more important than the stuff you should be doing and that's actually what you just described so getting your car insurance is actually important but what's more important let's say this it relates to business it's just making a ton of money to to the point where that car insurance kinda like is it's you understand that it's less important and the best example of this is like the brilliant scientist who accidentally wears two left shoes or who forgets the shower or who doesn't take their trash out is taking good trash out important it's important but it's far less important then creating the theory of relativity you know what i mean and so actually ba said something about this the day because we said what's your day like and he goes i you know he's like are we said kinda like dude you're thinking about all these topics like the future of x and the you know the the the the future of y and the past of z these are heavy like these are meaty topics to think about like how do you do that every day and he was like actually that's not so hard for me that feels like play like i enjoy doing that what's hard for me is remembering that i have you know i have a call i gotta be on in ten minutes and like stopping what i'm doing getting there on time and remembering to go do that things like because i get completely en immersed in what i'm doing and that becomes easy what becomes hard is like normal life and i was like yeah you're you are the absent minded scientist who's got like his desk is like you know totally messy it's like to someone else looks like chaos but you know that you're piecing these things together and you don't care about organizing your desk right now it's just not what's important to you and the thing is is that logically we all know that the third type of procrastination is good and you should actually embrace it but the world basically tries to beat that out of you and they try to totally hate you nose corner and make you vanilla and they say but sean you have to do your insurance or you have to text these people back and the answer is often or it should be like but why actually it's far more important if i do x y and c and i have found this extreme question but helpful question to ask yourself is will the tasks that i'm working on right now be mentioned or be part of me being mentioned in my obituary and if it's not then you're procrastinating don't don't don't don't do that work on the thing that will be mentioned on your obituary or has a chance of yeah like i i actually got to argument with my wife yesterday about this because we have some bill that's like we have like a seven hundred dollar late fee on it and she was like oh my god we're so wasteful like why didn't she just pay this bill i told you about it i put it on your desk and i was like and i i was like yes you did put it on my desk but i was so knee deep in learning about d defy the last three days and hey guess what like we've made you know sixty eight thousand dollars and three days on d in this d defy trade that i was making and like that's cash in the bank now like could we not worry about the seven hundred dollar thing and so for me it's so black and white but she comes from a totally different value set which is like it feels worse to her to take something that was avoid that you could have just taken care of that would signify adulthood that you're on top of your bills and and for me it's the exact opposite my values are you know focus on the things that matter and like let other shit fall on the ground and like that stuff is on the ground for a reason i just hop skip and jump around it and and and so we are so different and we constantly get into these arguments and i feel like financially i'm on the right side of history but you know in the house i'm definitely losing rounds every time we do these battles so if your wife is listening to this and she that else by the way my wife does which is weird but if show her this episode and to anyone else out there who like fits in this like scientists type of forgetful scientist thing where they forget birthdays or they do this and they do this but they'll really actually focus on like some interesting thing that will actually change their life or other's lives let it slip let it slide do not give in to this societal pressure of like having to focus on these unimportant things because you should instead be focused on things that actually matter your health right whatever you're working on in your family everything else is pretty much bullshit yes so can i give can i give my last last piece on this but i know we're gonna move on a second but i have i have two minutes on this which is i've made a choice a long time ago or i the way i realized how this works is there are people who are pretty know there's unproductive people they're just lazy they don't get shit done okay you don't wanna be one of them then in the productive class there's two types of people there's efficient productive and there's effective productive i'm effective productive you're effective productive you there's a lot of people who we work with in fact we have to hire people that are efficient productive what they do is they get a high number of tasks done and done well but they don't necessarily correctly identify the one or two tasks that are gonna have disproportionate rewards and then it'll go overboard on those tasks so if you look at us well that's what we're gonna do whether it's project selection or even within a project we will find the one or two things that will drive the most returns we will go give that a hundred and twenty a hundred eighty percent and then we will do zero percent on the other things whereas another person might and and by the way that might all happen in a two hour burst of work in the day or a four hour late night binge and the other hours of the day were completely you know we were scatter brain we were doing another shit and it didn't matter there's other people who say i'm gonna work from nine to five i'm gonna make every hour count i'm gonna get a whole bunch of things done i feel good because i plow through my to do list i was so efficient i used every hour properly and i got a large number of tasks done and you know i tied up all these loose ends that's efficient productive so decide which one you're gonna be both have pros and cons i think for a ceo entrepreneurial type effective productive is better or at least i've seen that's a more common path to success i should say so that's one the second thing is just like you said that there's procrastination i you you you left of cody sanchez podcast last time but at the end we talked about this where she she talking about finding mentors and i stole this naval quote which is so true when people think they need a mentor to go do their project or to like start their startup up they're looking for a mentor first it's just an advanced form of procrastination you will find mentors along the way you'll find people who are super who have experience they'll guide they'll open doors they'll guide you but that is not what's stopping you from making progress right now and if you are looking for mentors before you do the thing you are procrastinating you're just doing it in a way that other people can't point and laugh at because you're not just eating cheetos and watching tv as your form of procrastination and the final point which the final point is there's a class of things and right now for example i i i do this list i i i've i've i've put this in my frameworks pdf then if you if you go sign up for my my newsletter on sean dot com this is the first thing i send you it's my frameworks pdf i have this like iron cross or it's called an eisenhower matrix it's basically like a two cross lines and the the up and down line is basically impact so low impact to high impact and the left to right is urgent and non urgent and so on a given day you wanna do the things that are urgent and high impact but what it but so that's obvious but then what do you do next and once you do those two things what do you do next do you go to the bucket that is urgent but low impact or high impact non urgent and what most people do ninety ninety five percent of people including my on many days is we'll do the urgent low impact thing we'll pay that bill we will call that person back we will you know whatever it is type up those loose ends because they're due today or they're due yesterday but there's a whole other batch of things that are important and non urgent they just sit there like ticking time bombs and the great quote around this is that you know what's important but non urgent becomes urgent very quickly and what what ends you know it comes urgent when it's too late so like for me right now this is setting up my tax strategy my overarching tax strategy how do i manage do i need in state do i need a trust how am i gonna do all this i don't know about that shit it kinda makes my mind band a little bit it's easier for me to just avoid that because there's no like there's no specific day where i have to get that set up but every day that i don't i'm not doing some this you know high impact or or a very large large impact thing and so think about the things you do on this axes and then try not to just avoid those things that are non urgent and high impact because that's actually where a lot of value gets driven i i'm doing that that shit know i i can't stand it so i agree i think we had a good little rant on procrastination on productivity okay great good episode that's it that's a wrap pray you give us the grain and people hate when we put the grade up upfront i got like five messages being like i prefer it i preferred at the end alright that's good alright everyone i asked you to either leave a review or subscribe and send me proof and hundreds maybe even north of a thousand people did i'm not gonna read all your names right now but i'm gonna get to everyone eventually but i wanna get a few shout out or i wanna get a shout up to a handful of people that did it so here's everyone who subscribe and sent a screenshot if you wanna get a shout out you can do the same my email is m f m at the hustle dot c o so it's my first million m f m m f n m f m sorry at the hustle dot c o subscribe to the podcast and send me a screenshot and i'm gonna read your name so give a shout out to sam dick to alex connor to oh this guy i think i he's a guy d adam gust ryan bennett zach rose rob bar alex rod rudolph b sanders sanders 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