#16 - TRT Subscriptions, Cord Blood Banking, Digital Museums

k so we're here it is friday morning i'm here with sam from the hustle the ceo the big baller shot collar of the hustle sam has probably the most ideas in his head of anyone i know so let's dump them out every week and see if this is a fun podcast this will be a different than our normal interviews we're not telling a story in fact sam already came on and told his story earlier in this you know in this podcast history so this is more let's shoot the shit let's talk about what's interesting i wanna start with what are you experimenting with right now so i'm looking to buy multi family units or residences in saint louis missouri particularly because i'm from there but also i think it's a good place for cash flow properties okay the appreciation is like nonexistent existent right but it's frustrating because with like tech like we'll double our revenue for another year at least and that's great and you know by year two or year three we're making seven figures in cash flow not how real estate works and we and we could've started that with well i started with nothing yeah so it's like you turn nothing and do something but it's far more volatile i get maybe but what what's making you want to do this right so those are the reasons it's bad but you're still doing it so why are you doing it mostly to experiment think that it's important to take our internet winning and put it elsewhere get it off the internet yeah because like when you think about it what happens if i think that google i think their employees are all just gonna mask quit or like something crazy is gonna happen and i'm like what what will happen to google you know what mean so you're thinking like armageddon in style yeah i think that company is gonna like collapse on itself so it's probably like see i just think about it differently for me the appeal of real estate is okay i have this money now it's in the bank that's doing nothing for me i can put it in the stock market that feels like sort of a sucker game real estate okay cool i can own assets that are tangible assets not like the internet and get a check every month without going to a job that's sounds good me no i like that it's just if i see something interesting on the internet i like to be able to have that cash and be able to plop some big check down and do it right away so what's happening so you're looking at four unit places yeah multi family but not huge so four unit wipe just to learn just to learn yeah they probably rage in cost between three hundred thousand six hundred thousand you gotta put down what so let's say four hundred thousand you're gonna put down twenty five percent or something like that thirty thirty percent okay so you're putting down you know hundred twenty k yeah and then you said fig got a ten percent return annually so you're profiting ten percent yeah twelve k basically yeah twelve k profits every year yeah and how do feel about that slow so sorry you gonna do it yeah i'll do it because if yeah i i think it's a learn the reality is you have to have like huge scale so like if you wanna make a million bucks a year oh you gotta at least get lever up to ten million right or probably twelve and are you who's managing this your parents are gonna manage this or are your family back in saint louis because that's the other thing right around the idea of having them do it because they're retired but you can get a property management company for five percent of a month the rent yeah yeah okay alright so that's the thing i'll do okay so that's the hustle you got going on right now that's what i'm i i'm spending it's spending most of my time doing that can i tell you about my hustle yeah my pate maternity leave hustle oh you're on leave now i was on the so i took two weeks off not not a not a long leave did you get six you get six but i didn't wanna take it all right away because i learned now that dad is kinda useless during the first yeah you know well because the kids like an alien and the only needs one thing and that's his mom yeah exactly so i tried to be helpful to her like i she feeds the baby i feed her but yeah i did that for a couple weeks and i'm saving the rest of my leave for whatever i'm a little bit more you they give you a bonus do you mean like it's dad bonus facebook gives a five thousand not no they sent some flowers said that that was nice some someone's ea sent some flowers that's cool but no no bonus in fact actual policies kinda messed up which is that if you actually take official pate opportunity leave your stock stops vest which is like insane especially because at amazon most of your competition is stock so instead i just took vacation time and because they have an unlimited vacation policy and a limited opportunity football lot i know people i know a friend who knew he was gonna have children and he was independently wealthy because of selling a company and he decided to work there anyway because he took the six month paid leave and like he but you have to be there for a year i is some of the technicalities you have to work for to qualify i i don't think about faith i don't know if it is facebook too really yeah because when we were doing an acquisition process i'd i looked into both policies and both of them were gotta work here for a year to qualify anyways so during pate maternity leave there's a lot of random times where were just up at two am because you're just like holding the baby or like you you're trying to get to go to sleep there's nothing to do and so i was thinking like basically what can i do with one hand right now i'm holding the baby with one arm one arm is free and so we have this friend eric who has the sock company yeah he basically prints custom socks white tea spring buffer socks exactly and so he started off in his goofy way he started doing it for pet influencers of instagram he would which went well which went really well and then he kinda leveled up to like you know twitch streamers and then youtubers and then bands and now he's was just doing it for companies so i was talking to him and he said he's like i have this new method where i can print like just one pair at the same price that you know if you wanna do a bunch of volume like i could just do one custom pair and he's like i was like interesting so like who's using that and he was like you know this guy who created his website that said upload a picture of your pet's face and i'll put your puppy on some socks oh i have some you have that okay great yeah i have that he was like he was i paid twenty five bucks for it yeah twenty five bucks and he's like this guy was selling like thousands of dollars a day he's like i had to tell him to stop i couldn't keep up with the level of demand had so he moved on to another printer or whatever so i was like okay pate turning leave this is like an easy drop shipping business that i could start he's gonna fulfill the socks i've i like i already know the quote product quality is good he's telling me that this guy's made money doing it and so with one hand in one night i basically created a affiliate program right or i just went on facebook started running ads for the same idea pet face so to put pets face on some socks and i can report that i've sold one pair of socks so far so the first it was five dollars of ads in and one sale of twenty five dollars out of which you know my margin was you know about fifty percent so i was like oh easy all day five dollars and twelve dollars out like well have you ever done any ads spend before well i've done it but not for have spent a lot of customers no so i've spent maybe five million dollars at facebook ads yeah maybe no probably more i don't know it'll get more expensive yeah so so that's exactly what happened so so basically don't like next first like fifty dollars yeah yielded zero sales and i was like okay what's going on here nope it's gonna get more expensive and so so yeah that's what's happening but then now i'm back from trinity leaves so that that experiment goes out the window but it was a fun night of experimentation and that next morning when i saw one sale i was like god done it well created what i would have done is i i don't know if he did this i would have targeted people who like very specific breeds yeah i didn't do that i just went for women because i found out that most people who buy this they buy it as a gift actually they don't buy for themselves like the majority of people who buy these pet talks are giving it away i'm gonna do this that i'll do that yeah try do it better than me and report back yeah and i'll i'll give you you can use my affiliate links that's all set up just just do that i'll do keep the winning okay so that that's my my random hustle and what else do we like what what else is interesting okay so there's three or four things that i may interested in right now i actually did research on a few of them very in up for this podcast for their life for this podcast for this podcast well because we write about this stuff on trends yes and so i research stuff and our team researches this stuff for trends and so give me one okay t do you know what that is this i've heard joe rogan talking about t what did a testosterone testosterone replacement replacement therapy okay basically i've done a lot of the research i've spoke to you've also done some impatient testing i've tested it yeah i've tested it i feel great i'm just incredibly fascinated with it basically in the last handful of decades the average testosterone in men has decreased something like the average is down like forty percent from like the nineteen thirties it's pretty significant the reason why is well people aren't sure maybe because we use plastic maybe because we live pretty soft lives and the downsides of having low testosterone are men feel depressed you don't feel the good kind of aggression and inhibition it could lead to a heart attacks blood pressure issues just there's a there's a lot of downside okay this is not like just steroids to get jammed no i'm talking about being at a healthy level of testosterone okay like how do i know what my current testosterone i have to go to a doctor and get tested or what you have to get your blood drawn and so what's normal what's a normal level once you become thirty it starts decreasing every year okay so let's just say you're a thirty year old your peak would be probably i'd imagine twenty eight maybe your testosterone would be i don't know the exact unit but it'd be something like eight hundred i think it's milliliters okay so anyway but a lot of people are like way below that and when you have lotus sas and you start getting chu it just a lot of downsides it's legal to prescribe to sas to someone totally illegal it's against the rules in sports but it is not illegal for society yeah yeah it's actually really hard to get prescribed but here's the thing there's a few things that i found as a business person that we're interesting the first thing is once you start it it's recommended that you take it forever mh so load churn if you do it right right and why is that because your natural production goes down because t like yeah basically if you have low testosterone and you start taking and you stop taking it you're gonna go back to feeling my crap alright so have a science nurse get better no question you may not know the answer but are you actually taking testosterone or are you taking something that makes you yourself it's real testosterone so you're injecting the actual testing and there's really like two ways to do this you can put some gel on which i'm not i don't know a lot about or you can inject it and that's what most do which means you put a needle in your butt two real week two times a week okay yeah or one time a week but typically two times a week two times more than i currently do yeah and benefits if are there and so what i've done is i went and called like the three or four biggest ones so one of the biggest ones was called low t center this guy named mike he he bootstrap it i think he's at his eighth year he's at hundred million revenue wow and what he has done is he has little centers that you could show up to and then there's a handful of people like that and i've noticed a couple things the first thing is that the majority of these people who are doing this testosterone stuff it's advertised to like this middle aged middle america man with a shitty goatee who loves like football and eats pizza and like wants to like feel like it's the old days and like wants a ta harley okay good god bless him my hypothesis is and this and testosterone was growing like crazy and as we're seeing particularly our friends like nerds who just like like well i wanna i do keto for this reason or i do low par for this reason i my sleep schedule this reason i think sasha gonna get super popular amongst that niche so i'm fine this this is good this makes a lot of sense me so the idea would be and it's about two fifty like a d style thing could you could you prescribe this for like telemedicine or no there's so from the i'm i'm not a doctor and i'm not a legal guy but just through my research and talking to people what i believe is possible is you have to have a doctor registered in each state that you prescribe in the patient has to meet with your company in person i see and so what i think what would work and i've tried to service that does something like this where a nurse comes your office and draws your blood and then talks to you about if you get per subscribed here's how to do it here's how not to do it here's whatever they go and draw your blood on your app it it says boom your things here schedule time with the doctor you call the doctor and they go okay you either do qualify you do not qualify if you do qualify we're gonna mail your medicine we're gonna check with you every month two fifty a month is what i would charge cash no insurance i won't even deal with that right and then i would figure out how to do that stuff later yeah yeah that's good i like this this is a good one yeah i'm incredibly interested by this okay to the point where because if i'm listening i'm like that sounds awesome she sounds interested in it he literally has taken for so he is you know personal action to idea i have to learn about the science behind it i think for most people have said that there's been very little blow back on long term to testosterone news mh but i still think i gotta look into it a little bit more i also gotta look in the legality of the whole d model for t but i know for a fact as possible because i'm using it right now yeah great i love that one the other one i liked from trends email was about digital museums yeah so i think the one that was in there was like i think border list or something like that there's a yeah digital museum in japan yeah doing a hundred million dollars a year yeah crazy with a fresh take on an old idea which is museums and what they're doing is like these digital art displays you know using you know different sort of projections lasers different stuff like that is that the idea yeah and so these things are getting more popular so we've saw it with the museum of ice cream exactly we've seen it there's a thing called hideous something somebody doesn't know museum of ice cream because okay that's not available ice cream it's sparked outrage tweeted a wall street journal article and it says museum of ice cream raised fifty million dollars at a three hundred million dollar evaluation people flipped out what museum of ice cream is it's it's probably a twenty or thirty thousand square foot place and a probably a very expensive neighborhood and these guys rented out and i've never been in one i walked by it is it just like statues of ice cream so you walk through it now so you walk through and it's basically an instagram museum so like yeah everything if you set up for instagram a normal i think they like discourage you from taking photos of the art because they don't wanna like mess up but here it's the exact opposite the idea is it's an immersive thing so like there'll be a room full of sprinkles like it's just like a giant pit of sprinkles and what you get to do is you get to jump into it and somebody your friend's is gonna take your photo while you do it and then you take a photo of them while they do and now boom you got some instagram they're shared and that's how they get more customers that's how you business people were shitting on it because the headline was sounds outrageous just like oh this ice cream museum is three hundred million dollar company it's like no no the ice cream museum is out three hundred million dollar company a company that earned like right thirty or fit forty million dollars in the thirty year of business that probably made ten million of in income that is worth that right and yeah it's cool so this is a this is to me part of a bigger trend which is instagram experience and by the way this whole thing with the museum that trends wrote about ice cream thing this is a very clear path and the reason i know it's a clear path to get popular is you have to look at like there's like these i've created these like categories on how to make food go viral so like if you go to thrill list or buzzfeed it's like new york when croissants or like a cookie dough place goes viral and and so i'm like man he's someone's gonna be popping up these restaurants all the time so it's was like well what do you do well you take like one food item that's typically aside and do you make that the main thing right you take one normal food item and you change the color you take one normal food item and you make it change yeah you make a gigantic are super small yeah yeah and it's like just do one of those three things or you take two food items and you smash them together make corona yep so like you could do like a bagel rainbow like a rainbow bagel or like a fond do bar or like cheese okay how do you make like cheese like well just make it like the nacho store right like you know what i mean or like giant donut factory ice cream and cookie dough get rid of the ice cream cookie dough only right yeah the museum is awesome the museum is awesome we did spartan run together to me that's also like these which is like a hundred million dollar plus business spartan run tough mud these are big businesses now that sound very simple and what they really are is a chance to is this sort of like a faux tough it's a faux wilderness it's like yeah i'm work in an office all day once a year i'm gonna go do this outdoors thing where i get muddy and i to climb this this is another electric shock and we're gonna be covering this as well which is retreat but basically i have this theory that men in america have never had this like write a passage to become a man mh and because of that we've all kinda had like relatively soft lives and we're missing this like all i kinda feel like a part of that's what spartan race i think is that's what iron man is which sold for five hundred million dollars to a chinese company this voluntary suffering exactly and so i envision these types of things getting far more popular there's just one thing called like wake up warrior i think it's called i i met a at conference that he has this thing where grown men come and they live like a navy seal for like five days right he was doing like fifty million in revenue yeah if you combine all three i think there's a there's a tough movement where there's a back to nature movement just just getting off of screens digital detox get out in the world and then there's the instagram moments movement and you see these come together like festivals there these outdoor things that are you know sort of away from technology more more than you know you're not at your laptop you're not in your office you're out and then it's instagram in the sense that you could share this thing and you look cool for doing it and you have to add in the sharing thing to your company because that's your distribution to get more customers right that's super important i like how this one also twisted back towards men needing to be tougher and have more testosterone to do the advance clearly a theme okay can i name two more go for okay i have just thought about this over last week so i don't have a lot of insight into it yet but this another man thing but that's obviously what i'm into into you can do it for women actually but sperm freezing okay so similar to egg freezing i was thinking about it i'm like i i saw an ad and someone's was like it's a hundred dollars a year to freeze your sperm and in my head i i was like i don't think i have a need to but for only a hundred dollars a year and it like that that's awesome insurance and that's another like lifetime subscription thing yeah but what so egg freezing makes sense because there's like the biological clock where it stops whereas men continue to produce sperm for a very very long time so is it that quality sperm or i it's just super insurance imagine yeah imagine if you could happens i a better do you know what cord blood banking is no okay so just had a baby this is a big big business when you have a baby do you have the own umbilical cord and normally back in the day you just you know dad gets to cut it gets thrown away it's over well what's happened is with stem cells people are good stuff in it that yeah so the umbilical cord is like i don't know the exact size behind it but it's like this is the most valuable set of cells is in the in the cord blood crazy and so you what you do is you when you deliver the baby but nurses ask are you banking your cord blood and you're like yeah i am brilliant so then they do this procedure somebody comes picks it up and you pay i think it's like a thousand or a few thousand bucks up front plus few hundred bucks a year for your whole life did you do it yes i did it because the it's insurance against what you know if you ever got leukemia or something like not awful full trainers you're gonna wanna have this in the bank yeah like my cousin had a had a blood disease like this and so and she didn't have it bank she was able to be saved by somebody else's cord blood which is crazy can that person sell that to that like you can't sell it yeah you can either go public or you can keep private so you can put it in the public bank which is good helps people or you can keep it private just for you and your siblings because your siblings are the closest match for you and the a lot of the sales pitch is like hey we don't even know what we're gonna be able to use it for it might be able to do even more than what we know today because in eighteen years i would risk that and so now for for you know eighteen to thirty five years i'm gonna be paying this okay well was the company name it was like cord blood dot com it was like some like it was like the generic thing yes for old that would be interesting if you could probably tell on facebook and instagram targeting if someone's pregnant or like soon to be a mom or soon to be the dad facebook knows i don't know how easy it is to target but but yeah that was one where i was like your lt mtv is gonna be so high and i would add you can just do tv ads radio ads facebook ads whatever you want and i'm gonna go research this later that's that's cool check that out that is super cool because i what i would wanna do is get people to prep before they have the kid and then you just have someone there to get it if that's how works well yeah that's kinda what we did we we researched beforehand are we gonna do this or not and we arranged with the company like and so they were there the day of pickup okay so what was the weaknesses in the companies that you used or you're advertised against you know my wife did the buying process so i don't know it seems seamless for us the big thing for me was just like oh my god this is like an amazing business it wasn't that the existing businesses were bad it was just wow this is an amazing business go become one of those players so i like that one you you said you had another one yeah i got two more but i'll tell you one and because you like the story okay so zoom conferencing mh by the way did you see i i posted my facebook this is amazing i posted on my facebook our conferencing system sucks should i use i got like fifty comments they're off and then the ceo of zoom aaron even find you somebody tagged them or because someone one must tag them and then just friend me and is known for this the ceo of zoom which is a public company one of the biggest tele companies in the world yeah they might be like billion dollar company he does like customer service on twitter for people and he doesn't just say like hey we'll look into it he's like hey sam can you send me the file so that i can check on this for you you know i'll i'll get back well he told me that he's gonna be my rep yeah and so he came into your facebook of me on facebook which is it like i'm not a random guy we we got friends of friends yeah and i've probably hung out with him before i don't even know it but yeah so he commented he goes hey i think you should use zoom here's why and he like said why and it was cool so anyway zoom has advertised with they've spent five or six figures with us over the the course of our business through advertising and my sales guys our president adam he was like hey so zoom is crushing it on these ads we weren't in the position to do anything like this he's like i wish we could like invest in them mh like because they're about to go public and we think this stock is gonna crush because we see how these ads are going and i started looking into this and a lot of our remote things that you use to work remotely are booming mh the ads are doing great and so i'm quite bullish on remote work remote work and tools that make that possible mh and even the good ones still all like i think are pretty bad and two years ago if you were to tell me my work my company would be remote i'd be like that's stupidest thing ever no it's like it's clearly we're gonna do that's the direction it's going yeah yeah i mean because you think about it in twenty or thirty years we're gonna be like how our cake was it that you could only have a company that hired people in a twenty mile radius mh that's super okay i so i'm quite bullish on that so conferencing is i'm not bullish on that because that's that's super competitive been there done that yeah it's doing good i like vpn mh so that's kinda remote vpn i think huge companies can be built there the leading players are like two hundred million dollar year businesses that are really scam what there's also like like for example at twitch we use cisco vpn right so like i think for consumers they use these scam freelance watch like like movies and stuff but then for companies i think they use like probably cisco and others yes so i'm talking about like like freelancer small guys because that's all i know okay then what remote tools are you interested in so there's one i really like it's a startup that through i invested in ryan hoover fund and he invested in this company i don't know if this is supposed to be public but whatever so one of the big problems with having remote workers is that when you have a worker who's in another jurisdiction in canada and versus ukraine versus uk versus whatever the paperwork is a pain there's compliance issues like so there's this company called deal d e l d e and itself i think they're there url something like let's deal or get deal or something like that but basically it's a just push a button and i will take care of all the paperwork compliance i will make sure that you're compliant across all your remote we just went through the i'll use this yeah and so i think this is a brilliant idea i think it's kind of one of those problems that's kind of annoying to solve but once you solve it it like it's just valuable to all these companies so i think this company is gonna do really really well i'm a super early stage right now but i love that tool i love that concept i think that's a really important set the only other one that is kind of interesting to me is is a theme which is had microsoft word and then for the like remote generation you have google docs where everybody can collaborate dude gets too messy google docs so it's like it's too but it's big right the people prefer collaboration over the sort of siloed yeah save a file on my computer you don't have access to it type of thing that's crazy right like that's that's clearly the old world then you have excel and now air table is doing that for excel where it's like this cloud collaborative version of this where you can share the link do stuff there you have trello which is like a to do list that everybody can contribute to so one idea one way to brainstorm from here is like what's something that people use at work that is today not collaborative like fig was is a big one where photoshop i just saw their ad maybe someone from here we'll be listening i saw their ad on the highway there totally worked we signed up yeah thing was great and it's when i see like why is not not it's in a browser why is not already a thing and it's cool because you could see like the other designers mouse moving around moving stuff around and you could like type a comment and be like hey actually moving that to the left it's a different way to collaborate so the question is what's left what is something that's today we all still do so solo you know single player and we should be doing it multiplayer and so i don't know what what's left like design has been done docs has been done excel has been done but there might be something still in the sort of workflow or a workspace and maybe it's by vertical maybe like consulting companies use this one thing a lot or defense contractors use this one thing but like everything that's a solo player thing will be multiplayer that's my thing it's a that's super interesting i for for us what we're experiencing is like organizing your company documents mh is not collaborative at all so like like hey who's got our list of computers that we own or like where do we keep like our mission statement of values and that like or like where's our taxes who's got our taxes like the other day i flipped out i was like i was like on the verge of firing people i'm like why can i see your taxes where's our taxes someone give me my taxes or like what software do we use for this thing i'm like how do i what is this thing you know what i mean yeah that your company gets the more difficult that problem gets that's an interesting product that i was thinking about is like just a really simple app that just it lists every single piece of software that your business you right and it says how much you're paying for it yeah that's a good one there's okay so one more on the remote thing that i thought of was all hands so like do you do a company all hands yeah it's they're horrible and so a lot of people just use skype or we use five it not good and so i think that somebody could make a specific all hands up because all hands is like different than a normal conference right so like you have the video stream which needs to be private security you don't want anybody to be able to get access to this if somebody missed it can they catch up it should be recorded also people ask questions either anonymously or through their name for the leadership to answer a good idea so i think somebody could just make an all hands up because now i think a lot of especially tech companies all do all hands every week so you were at a ten fifty person company you know you're at a two thousand person two hundred thousand versus come or whatever or yeah twitch is two thousand amazon's like whatever what problems do they have that you never even knew was a was an issue alright i have a list here so because i've never worked at the the biggest company i've worked at at this point is my company which is like thirty or right forty or whatever we are and people tell me like how big companies work they tell me about cisco i'm like i i don't know i even know what cisco does so so i made a a list of things that i noticed because i was like during my time at a big company one of the most valuable things you can get is the idea of problems these types of companies have that could be the start of a new new startup up someday yeah and that seems like the like super easy to make money because then you just make it sell to your manager right so and actually it goes in both directions i have a list called import export import means if this existed twitch would buy it because i see the problem and if there was a solution out there that was actually good they would buy the company or they buy the they would they would pay for the software they pay for the solution can you listen all of export is stuff we've built internally just hacked together can you send me this list after was i will exports is everything that we do that we built you know one off just for us but actually should be product and given away to other companies okay so i'll give you an example of okay so all hands up is one of those problems that i think if we had a better all hand solution we would actually use it because today we've stitched together three things and try to make it work and people always complain and it's also something that the ceo always participate in so you give like the guy at the very top it like wants the yeah solves this problem solved and we'll like like throw the money at the thing great let's do that okay so that's one the other is the ability to like it takes us a long time to spin up entities in different countries wanna operate in so like we wanna go into india we need a legal entity that's gonna take six months and it's like why isn't there like a faster way to just spin up these i think that's one i by the way with india in particular i think it just takes that long i think it's the government yeah but there's gotta be a faster way to to do this there's to solve that problem another one okay so when people come into the office i don't know if you've seen this but they have these like ipads where you sign in so to me there's like a brilliant idea it's like every company has this where visitors come they need to sign in and sign the nda print a badge and that that company is really really valuable there's couple companies are really valuable i really wanna find out what's another problem like that that we have i don't know if i've got one but one thing i i did notice is every employee has a key card to enter and it's not like a smart card like there's no additional security benefits of this there's no like data that the company's is getting about this so i just thought there's probably a smart know do you remember all these companies that would do like these local deals where you like use your key chain at the burrito place and you get your tenth burrito free i've never seen this there's there's was there are tons on it's like the so local business tied into yeah they're always like this the those are always popular i mean there's like a hundred companies wish to do that with those key chains yeah like the whoever it does the key company but be like by the way you also get ten percent off at starbucks bucks yeah that's a great one okay cool i like that okay and i'll give you an example of the other side something that is really good in the company that could be exported and actually this isn't from twitch but is from facebook so facebook has a thing internally that's i think their name for it is like delt lloyd something like that this amazing tool which is whenever you make a change to the website this really works for software companies company so if you don't run a big software company probably won't matter to you but if you run a software company every time you make a change you wanna see the result of that change we we change this button color because we think it's gonna get more but there's also all the other metrics of your company that matter like you know you don't wanna reduce sign ups or you know if you're facebook you don't want people posting less photos because you started promoting stories or whatever right and so facebook has this thing where every time you ship a change it prints it automatically gives you gives that person a dashboard of all the key metrics and it tells you did anything move as a result of your re the release you pushed out and you so you don't have to go look up and see did i break something did anything else get better it just hands you that every time you push out of release it just goes and checks all the key stuff and gives you a report and so i think that is a complicated a thing that every software company ultimately needs i see at twitch we need that because we'll push something out that might help our stuff but we don't know if it affected anything else all the other key stuff at the company and we maybe we may not find out for six months you know what to be cool is if i was facebook's competitor or whoever's competitor if they just sent me all the tests that they're running each day yeah like that you know you could do this with like facebook ads right it's yeah useful for the facebook ad archive it's a little bit manual i would want people to eat like show me the changes that my competitors are making or like my competitor just launched these new landing pages and the way you could do that i just figure out like all the new pages at their url right be on top of it yeah he's just new yeah yeah okay we're running out of time we blitz through a ton of ideas i i want that list of import export else i love that this i think that a lot of people over complicate things one of the easiest ways i think to build a company that would make millions of dollars is to create something that product something your team currently needs and sell it to them right it's like it's it's like just telling me what you want it's very easy i love it we're out of time we gotta go to work now our friday has officially begun it's ten o one yeah good stuff you wanna leave everybody with any any cool stuff that's coming on in the hustle anything news sign up for trends i like to the reason why you should sign up for trends is it's a paid subscription so does cost some money but we just do this this is what it is except a lot of the ideas that we said i heard about this while we've just go and research all of it and we actually figure out the truth so so i'm a believer that like just like you feed your body to like if you feed your body good foods your body gets healthier if you feature your body bad foods you get less healthy so it's obviously the same thing with your brain feed good information good content and your brain gets smarter and healthier and trends to me is one of those rare things on the internet where it's not about what happened in the past it's not about the news it's not about somebody's life update trends is like here's some things that are growing that you should think about and you know i read this thing and i'm not just gonna go do one of these companies right but it's cool no it get this cool to know it's cool to talk about and it also is it gets my brain to start noticing things like that and so it's like and i was here when we exercise i was here the day we launched it or the week yeah and i was like i don't know how to describe it but i think it's kinda cool and now i understand a little bit more how to describe it okay what's what's the new well you you you did it yeah i mean but when we were creating these reports i was like this is super useful i don't know how to explain i don't know why yeah how it's useful but this is really interesting right here's my pitch of it when you launch the hustle and newsletter you tell me it's like if your best friend they watch tv day they they read the news all day they come and tell you here's what you need to know and they tell it to you in a kind of a no bs tone so they they just tell you what it is in a no bs way it's like your friend telling you the news that's pretty much what hustle newsletter is trends is like my friend from the future comes back you know eighteen months he's he lives eighteen months in the future and he comes to me and he said hey you know what this the cbd thing it's taken off it took off and so if trends is my friend from the future coming and telling me what's happening and i think that's you're my ads so here's what we'll do i will put a code we'll call it million whenever this podcast goes live we'll make it last for a week so if you sign up now or a week after this goes live use sign up and use the code million and you'll be able to get fifty percent off nice okay cool alright buddy