#154 - Making Millions Anonymously, How Pornstars Clean Search Results, & What is Gayburgers?

yeah i feel like i could rule where i know i could be what i want to from at all in it like a day's off on a road travel never look kim bag live okay we're live we're live we're live we're gonna talk about how we're gonna make this podcast better and i guess we'll like brainstorm publicly but sean i'm in austin right now is it hell froze over bro what happened what's going on in austin is it national news i haven't been i think it is national news i don't listen to the news but i i have heard about this through twitter and whatnot so here's what i know i know there's some kind of crazy storm texas has no power you have no power what's going on yes so i woke up monday morning and had snowed eight inches and it was like ten or fifteen degrees which in itself is no big deal but they don't really have snow plow here and also all the power shut off so i haven't had power since sunday night but i also haven't had so no power no water no heat and it's been like ten degrees and all the grocery stores are closed so it's a little apocalyptic it's no big deal for me because i've got friends and i'm sleeping on their floor but if you're broke or you don't have a family member to rely on it's a bad situation for a lot of people yeah that's crazy so what are you what are you doing is it like it just just wait it out is there like any solution i'm at the office now just chilling i been eating like macaroni and like peanut up butter like whatever like office like the office scraps that are it's a it is all good but i'll tell you something cool so i have a good friend named noah ka noah ka was all the podcast noah runs this company called apps ts and my best friend one of my best buddies is neville and so neville noah and then this guy named andrew chen who's a general partner at entry recent four they were also supposed to go to puerto rico on monday and they were all down at neville house and obviously their flight got canceled and neville had power and so me and my wife sarah and us three all are just chilling at neville house and it's actually be fun because i'm hearing all these cool stories and i could actually tell you one or two of them but it turned out to be pretty fun yeah you had like a slumber party adult slumber party yeah and it was pretty cool i so what more the stories because that's a good group of people those are people who each are very interesting alone so i wanna know what'd did you hear while you were slumber partnering over there and tristan h is like this like really cool firm right i don't know what they have like maybe fifteen billion dollars in assets like some hugh you know they're like i think less but yeah something like crazy multi billion they're like a tier a or tier one firm and it's cool and i was like i asked him i go andrew tell me about angel investing like how do you do it and he goes there's a lot like it's it can be complicated and it's hard and it's so required and it's a learn skill setting and all that but he was like i'll try to summarize like a few of my rules and he told me his rules and those were only invest if it's bay area or bay area connected which is interesting the second one was only do it if it's growing three x a year if it's hot like a lot of people see something like club house or something else that's hot and trendy and they run away from it and he said no run towards it and don't care if it's undervalued don't care if it's expensive run towards the heat don't run away from it even if it's expensive do it because that's actually a good sign and it turns out more likely not to be right and then go for quantity so do if you can't if you have to choose between a few more money or less money but more quantity do the quantity one what else i think there's a few more but that was my takeaway away kind of interesting right so it is interesting so i don't know if you were paying too much attention when they first came out but they were they had an interesting kinda like splash into market because mark entries sent himself very popular dude and they came out and they had a z and they basically it was kinda like shots fired at the venture capital industry so they came out and they had this there so their a sixteen z they got mark injuries who's a big dog and they came out raised a bunch of money and what they did was kind of interesting they first said you know to differentiate from all the all the rest they did two things that i thought were kind of mission first was they hired a bunch of people on staff like most venture firms are just like the partners who invest and then like some analysts who kinda like go hunt and do like analysis and due diligence on deals and they hired like a huge marketing firm like a marketing staff and like p r and recruiting and like whatever else because they were like we're gonna offer all these services to our portfolio and that's like more popular now but at the time that wasn't super popular and these guys took it to like the next level where they had like fifty people on payroll and they're approaching like someone high up at google to come work for their fund in service of their portfolio companies so that was kinda interesting and a whole bunch of other venture ventures were like yeah that sounds good but like that doesn't matter it just like just for show basically the second thing is that they bought their way into a whole bunch of good deals at the overpriced valuation so they were like look if you're a fund you kinda need to have this track record of oh we invested in a b c and d it's and a b c and d should all be really big successful companies but how do you that takes time and so they were like alright well here's the shortcut we're gonna go and we're gonna invest in all these companies we're gonna offer top dollar we're gonna buy in kinda late stage if we have to we're not gonna try to be making money on all these deals necessarily we're doing these to like add the logos to our page and a lot of investors do this but they did it at like a pretty big scale and so they went and they got into a whole bunch of big companies this way some were misses like you rap genius and stuff like that though those didn't work out but then i think they got into a couple other big ones like github hub and some others that that totally pan out and so i like that when they came in they kinda came in guns blazing and but horror came in and it was like alright cool if you're a portfolio founder you get to come to my barbecue in my backyard once a year and you know it's all rappers and athletes and that's that's how we roll right very different than i would say that the stereotypical do vc wearing a vest not connected to like the nba and they're do and wearing vest it's just that they like hang out with like cool friends so they're like oh yeah we would love to get into this round and therefore and you know kanye will invest as well or andre will invest with us alongside us and so yeah as a founder you're like oh shit that's cool i if i go with these guys kanye is on board too that's happening right now with club house right so club house was the hottest deal alright there's the hottest girl at the dance basically everybody was fighting over it and i don't know if you notice this but you could see when they were raising money just before they raised you could see a whole bunch of different funds like benchmark which is another big tier one firm all of a sudden started doing these club houses and bill girly who's like their top dog there mark andre jason he was on there and he's telling all these stories you've never heard before on club house only and it's like all the partners you know after work were hanging out on there because they were trying to win the deal and andrew chen who you were you know hanging out with actually was the one who who ended up winning the deal and i think as part of it i'm sure they agreed to host some shows so they have like they have the good time show which that's the one that elon musk came on the other day and then just yesterday mark andrei and ben h started the a to z show or something like that like those two guys just doing the doing a show once a week you know that was part of their throw in like if you let us leave the round i think we'll be users we'll be very public users and we'll be introducing this to a bunch of our friends so like there's a whole bunch of like famous wrappers and athletes that are on the platform because they opened up their ro x to get in we started by talking about the bad stuff definitely there's definitely bad stuff going on here but it's pretty cool to you know these guys are right they're actually right out the door right here just we're all working and it's cool to just be around you know be on a fly on the wall a little bit and just kinda listen and share stories and it's been that that's actually pretty neat it's pretty cool i mean i don't know else to say other than it's cool but you wanna talk about some ideas yeah let's do it can i go first yeah so i wanna tell you something that's been incredibly interesting to me and i was gonna ask you to send me the tweet to so i can find the exact one but he he talks a lot a lot about it there's is this guy named what's the guy's name bop ba how do you say his name ba biology you brought this up a while ago and i got crazy fascinated with it and i couldn't find the exact one that you referenced but something to the idea of that when people are working remote they're gonna have they're not gonna use their real face and name and i was thinking about that and that's kind of neat and i'm gonna sound like a big douche bag right now but when i launched my company the hustle i use my face i use my name i even put my phone number out there i'm not even remotely famous but like there is a little bit of like you know you get a bunch of cold emails and yep i get you get recognized every once in a while once or twice or three times a month and i kind of regret that i regret it because i feel like like the other day i was walking down the street at my house and i was shirtless because it was hot outside and i was just like kinda of being in a redneck with sarah and this guy goes hey are you sam i was like yeah what's going on he's like oh i looked at the podcast and i'm part of trans yada and i immediately put my shirt on and i was kind of embarrassed he's like my people yeah was like up and sarah was like y me she's like dude can't walk around shirtless you're gonna like no one's gonna come and talk to us because like it's kinda gross anyway i kinda regret doing what i did but it's hard to complain right because it we got the result but i do think it's quite fascinating about building anonymously and i wanted to bring up a couple of examples of this the first is have you read the book american king pin no but you've said it's amazing it's really good so it's about the company silk road i guess it it is a company i mean it was basically like ebay but with bitcoin and you could buy guns of drugs and because of the nature of the business i think they had ten full time employees all anonymous never video never knew the real name paid via bitcoin anonymously and it worked out it seemed well it didn't entirely work out because it ended but it was lot lasted quite harmless harmon whatever harmonious harmonious and it kinda is interesting and i started thinking about what do i read what do i consume that's written by anonymous and i wanna tell you some examples do you know what financial samurai is it's a blog right it's a financial blog and because the guy reveals a lot of his finances he doesn't say his identity if you do a ton of digging you can kinda find it and his name's sam he actually lives in the bay area he came to hustle kind so that's kinda how i knew who he was but you can read his work and i based a lot of my life off of his feedback and tips and stuff like my financial well being i've based off his stuff completely anonymous another example is mister money mustache until recently he was just mister money mustache no one knew who his wife was to his kids were no one knew like what do he looked like and that's kind of interesting another example is david dean have you heard of david dean yeah he's the pickup artist guy right yeah so years ago there was this guy named david dean and he would write these emails on how to meet girls for like basically nerds like me when i was sixteen you would buy this book for twenty dollars and he would teach you how to have confidence to talk to girls and he kinda invented or was one of the inventors of this whole pick artist thing well was real name evan pagan and his shitty name yes his name evan pagan i think he's from israel or something and he's like a really cool nice guy whatever but for years everyone thought that david dean was a real guy he's not and i gave him my money and bought stuff from him and if any guy has ever come up to you and done the cube test on you it's because they were a customer of david dean yeah and it was like a big deal and then the third example or the fourth example is michael master so michael master i actually bought a book by this guy we talked about ago ago is i'll call it like a pretty scam company that does like a billion dollars a year in revenue and the ceo and publisher was this guy named michael i think it's masters or michaels michael michael or michael masters and i forget the last name but that's not his real name that's not a real person and he actually writes books and i bought and they're actually really good books but he like runs his business as the publisher of under a fake name they probably do that because partially it's kind of scamming but regardless this idea of being anonymous it's really intriguing and i think that there's gonna be a world quite soon where i hire someone and they work at my company and i don't know anything real about them like do you have i don't know i have friends this way do you have friends that you talk to only a facebook messenger or on twitter and you've never met them you don't even know what their last name is but you would actually trust them with a significant amount of information yeah definitely there's a few different kind of either twitter friends or kind of groups that i'm in where i knew three other the people in the group but the other three i now but over time i'm like okay all six of these people are great and trusted and i will you know i'll invest in them i will you know take their advice i will share things with them you know like almost always in the business sense it's never really anything else but yeah it's weird it's weird that you have these like online only you know username only friends yeah i have this guy named joe sp those spies started little things he started all this he's a very successful guy but he invested in my company i consider him one of my closest top fifteen friends i have hung out with him in person or talk to him on the phone twice and i like well tell him at all like i could consider like a really good friends like when i give them the pin number to my bank account and i would do that i've talked to the i've heard his voice i think two or three times and i think that this is just kinda fascinating something i've been thinking about i guess i'm kinda rambling here but incredibly interesting and let me give you a few more examples we can actually par this into talking about reputation dot com you know reputation dot com i know it because fe who's my c founder my company used to work there and so he's told me some pretty crazy stories about it explain what it is so if somebody doesn't know so it's kind of secretive by nature of like what it does it's a little bit secretive but it's called reputation dot com i think it's started in two thousand fourteen so it's been around for fifteen ish years it's it's not a new thing i don't think it's huge i don't think it's small maybe five six hundred people work there and i first heard about it because the hustle we did a story about sasha gray sasha gray is a porn star who became a normal actress like a hollywood actress and she wanted to when you search her name instead of porn coming up she wanted her like new work to come up so she hired reputation dot com in the hustle we wrote a story about that and all of a sudden it became the most popular article on our website because reputation dot com saw that and they boosted it hardcore and so if you googled sasha great that article came up number one and reputation dot com was like oh this is free advertising let's boost this and so what they do is they help you dominate search results for your name they help you dominate reviews for your name and for your brand and a bunch of really kind of odd and secretive stuff like that but it's incredibly fascinating reputation dot com and i don't think there's that many companies out there they're doing similar stuff so i'll tell you a couple stories that that i'd heard about it so what happens is famous person comes you know basically has some scandal or you know they're they they use a homophobic slur or you know they get caught cheating or whatever it is or they're accused of something they didn't even do or their accused something they didn't even do whatever make case may be when you googled their name which is your reputation as far as the world goes is is you the first thing anybody does when they when they hear your name or or don't wanna know anything about it is they google you and you get un articles coming out now how do you prevent that that's hard to event because a you don't know how google's search engine works and b the most kinda juicy scandalous articles or kind of like stories will actually get linked to and shared the most and actually you know like perform the best and so they created you know a whole bunch of different tools to be able to change those results so the promise was alright you know famous nascar driver who doesn't like that story that comes up when you google your name a hundred thousand dollars and we'll make go away so they're like the fixer of the you know of the internet they're like the the the wolf in pulp fiction and so they what they would do is they would figure out like and i think back then they were doing maybe a million or two a month so let's say like twenty five million a year annual revenues that was like ten years ago so i would guess that that's probably closer to a hundred million or more now but basically they found a way to like manipulate the search results and the biggest innovation he told me was you know how google does a auto complete like you start typing sam is like a m p r and then it's like sam racist or whatever and so they figured out how to how to use those auto complete suggestions to like change the results basically for you that was like the big money maker at the time and so very interesting company for reputation dot com i i find it to be fascinating i have a friend a very close friend who was accused of doing something and it was not it was a horrible accusation and he went to court and he won it was proven you know this is not true like they went through all the evidence and the person who accused some of it actually dropped the suit and they're like you know it's not true and their name still shows up there was like article set number one that says blank is accused of why and then there's a much fewer articles that says blank has been dropped for or you know this person is no longer accused and was found innocent of why but the first set of articles still are the ones that show up number one and they were trying to hire reputation dot com it's incredibly interesting and i think it's interesting because i think this problem is actually gonna get worse and worse and worse and when we sold our company well just the other week i didn't do anything wrong but i was so nervous about like i saw articles written online about me that were like positive articles but they weren't true like they were you know no one was being mean but they were saying stuff that just simply wasn't factual it's kinda messed up right because what if i was being accused of something horrible how do you solve for this and it's kind of interesting it's just something i everything thinking about and listen to this i went and got a covid test recently i won't even say what it was but a huge chain and they were hey do you have any idea on you and i actually had lost my id and i go no but watch this and i googled my name and then i clicked images and i go look like that's me and they accepted it they took it wow they took it and that's actually it's actually better right i'm like look there's like a check mark or i don't know what i i had something i go look here like i just googled my name and i'm like look there's my wife in the pictures too i'm right here next door yeah that's actually way harder to fake it's harder to fake a google result than it is an an id yeah and it was kind of saying so anyway long story short i've been thinking about this constantly and the last thing i will say is when you go to the grocery store and they asked for your phone number or your email do you give it to them no i refuse to give it to him i'm not giving a to him and i think that that sentiment is not just amongst do like you and i i think that that sentiment is actually becoming far more popular amongst normal average people and so the sentiment of privacy the sentiment of you wanna control your data and not someone else for years it was just like nerds like you and me i really think that something is gonna be continuing brewing in this space and i know i'm rambling and i don't have the answer for how to solve the problems but it's incredibly fascinating so alright so you brought up a bunch of different things no that's alright but what's the most interesting so there's there's the idea of like privacy and what are the ideas and what's cool in that space right now and then there's the biology concept of you're gonna separate your real identity and your work identity you brought up some cool examples you know like the most popular one now is satoshi na right like whoever created bitcoin if there was a person who had created bitcoin or a company that had created bitcoin i would bet anything that it would not have the success its had so far because there would have been a sort of central point of attack where you could go shut it down you could question their motives almost a trillion dollars a trillion dollar asset was created by someone and we don't and it was a fake name yeah no this a proof and it's not important it's not important your real identity and it's probably actually cooler if you don't use it yes preferred right if you can keep your real identity out of it you would write what you did with the hustle same thing i do with putting my name fucking everywhere is if you use a name and use a real name there are some benefits to you you you it helps you gain audience and it helps people like you and connect with you and trust you and jump from one project to the next of yours but we're kinda dumb because we're like acc all that on our private key as they would say in crypto right like we're we're we're putting our our real name on every single thing that we do that has a lot of consequences because let's say we do something wrong and this is kinda of ba point is you can get canceled not just socially but also professionally now and okay lame example but do you watch the bachelor is that a thing you do yes have you seen this controversy right now that's going on with chris harrison the the host of the bachelor he made a comment like someone liked a race someone liked it tweet written by a racist person three years ago and chris made some comment like well two thousand nineteen eighteen was a little different it's a little different so okay a contestant on this year's this season who is by the way the one just so this is the season with the first black bachelor the girl who's his favorite they found a photo of her you know a couple years ago at what's called an ant be party i don't know what this is but it's like an old south party basically it's a party on a plantation and you dress up kind of like they used to do back in the old days but what that means is you're dressing up essentially like somebody who used to like own slaves back in the old south now that's not why they're doing it they weren't they you know it's not like the party was yeah we love slavery that's not really what it was but there's definitely like kind of like a racist undertone and kinda of like context to what they're doing anyway so this photo comes out people like oh that's messed up they start you know trash her online and just digging up her parents like voting records and they see that her dad donated a win red which a company we talked about that is the donation platform for trump and they're like oh his he done it it's on win red all the time blah blah blah blah and so she starts getting torn apart on social media so there's an interview with this former black bachelorette and the host chris harrison how that's what's been one of the most popular shows for like i don't know twenty years or something crazy and this guy's been the host the whole way so he's pretty like i was like kinda like a staple of the franchise and she goes what do you think about the controversy and he was basically like well you know i think people need to just calm down like she hasn't had a chance to come out and say anything like either apologize or defend herself or explain and people are just taking it too far and you know he started calling everybody the woke police he's like i'm not the woke police there's plenty of people out there that will do this and he was basically like i think we just need to give her some some patience and kinda like it was kind of a non answer it was a defense of her and and know on top of that he goes i don't know it's a photo from five years ago and then the interview was like well it's twenty eighteen not five years ago and then he's like yeah but like you know i get it in twenty twenty one that's wrong everything's wrong but like in twenty eighteen was that the same thing i don't know and like i know like fifty million girls in the country went to a party of that theme like i don't know if we could put them all in the box of being racist frankly i agree with everything he was saying you know he was kind of like sm about it because he's kind of a sm prick i think i'm also pretty anti cancel culture so i tend to defend people even if i don't like what they did i don't like the cancel culture stuff so so i i understand what he was saying which was like look i don't think she's racist i don't think we should rip her whole life apart because she went to this party she probably just got dressed up and went to a party it really wasn't much there's no more intent than that behind it anyways he gets canceled he has a step aside now from the show you know after that he got you he got canceled basically by the mob the mob was waiting with the pitch forks out and this is something that like i didn't really pay attention to until i got a little bit of a bigger following because it's his podcast in twitter and then the mob you know hasn't it really like come after me but like definitely everything everything you say you're gonna get some kind of reaction to it and usually the loudest reaction is the most outraged person dude a guy on twitter yelled at me today because i said what's going on in austin and like i kinda have like fear almost like i did during nine eleven where you're like not sure like if something else is gonna bad it happen and who's gonna who could help you and someone said dude do not compare this to nine eleven like he's like yelled at me i was like well i'll be what comparing is you take two things that aren't equal and you're just kinda like like you compare them yeah like i'm not saying one's worse someone's one's you know i'm just like saying like i felt like of a similar anyway it was kinda funny by the had tweeted out this thing this rick vase picture which just says oh you like you're outraged i thought it was funny and that's why i'm happier than you like that's how i feel all the time on twitter you know i think that you you're seeing because people are getting canceled left and right and because they're losing their careers over it right like louis c k and some guys that we like the in the comedy world like you know you like to show the fighter in the kid well brian call got accused of something from twenty years ago no proof no real like legal president for it got canceled can't do his show anymore has to just like not do his show he can't give job anymore because of that and so there's definitely like this i'm interested to see what happens now what biology kinda suggests is hey the solution is you're not gonna get the mob to calm down fact they're just gonna get louder and an and be more excited about their power to just who's the next target and so instead the solution is to d up to detach your real identity and your work identity and be more like financial sam i'd be more like mister money mustache be more like growth guy sam and not sam par right is that the answer and i actually think that it kind of is the answer i don't think everybody is gonna work this way but i know that if i'm gonna create another thing it's very tempting to me to just create it under the under some idea or pseudo like or some brand rather than my personal name i'm one hundred percent going to do that or it's just not gonna rely on me and the best example i could think of that is like da punk like would you rather be da punk or celine dion i'd would rather be da punk because like anyone could be under that mask da punk i don't know i barely post them but it's basically but it's the same thing with the dj is like marshmallow who's got the big thing i gonna said dead mouse you know a helmet on with a mask on and you have no idea i like who they are by the way way catch way easier to actually build the brand because you get you're a fucking dj with a mouse hand or a marshmallow head it's actually a lot more member there at any point with like i how often did you think that that guy's is actually there i actually i bet you not a lot that's crazy i would love to ask them i met dead miles once we did a call and i should asked him because that's totally right of course does that guy wanna go on tour constantly for like ten years straight no like he's gotta be sending a stunt double up there and especially for dj is where you're basically just hitting the play button and then you're kinda you know jumping around like that's like the easiest thing to do to to send a body double up for there's another example of this which is i remember a long time ago wordpress wordpress is still obviously like runs like a third of the web so they were quite popular but they tested this thing called well it's not popular anymore but i think it was popular called the what was it called was it called grab guitar no i don't know what that is if i remember correctly they were trying to make it so you have like a universal avatar yeah like a universal yeah grab avatar that's what it is it basically was a globally recognized avatar globally recognized a grab grab yeah and it was the idea was like look we control most of the web we're gonna give you one comment one name to comment on every single website that uses wordpress and it's pretty fascinating and i started thinking about that and i started thinking about like when i use my google images for my id and it just something's brewing here and i gotta figure it out and i'll give you hopefully this is you guys are gonna find some value in this i know rambling but i'll give you one more data point which was tim west i think i've said this many times tim west the founder pandora pandora is used by don't know how many people but probably hundreds of millions so his data size is quite big and used by normal people it's not used just by like silicon valley tech people it's used by the world and he told me that the average joe like you know someone in my hometown of missouri dentist were starting to not use pandora because they didn't wanna click the button that's said i agree to your terms of services which says that you can control like some of my data and he said the average joe was actually worrying about that and in my head i'm like i constantly like to think of like what's not popular now that will be in five or ten years something is brewing here and i'm gonna be keeping an eye on it and i don't know how to pounce but something's here so i'll tell you about a app that i think is cool in the space it's called guardian have you ever heard this no but i'll pull it alright i'm gonna hold it up so it's an app called guardian you open it and there's one giant button and it's just a guardian shield and what this app is is this a vpn for your phone but it also acts as like ad block so it basically lets you it does three things and as far as i understand and i'm not super technical but the guys behind this are like the most hardcore of engineers these guys are the ones who like went the deepest with like jail breaking iphones and stuff like that like kinda like these guys understand this device in my hand and with what it's capable of and how to like navigate it they basically have like ten of like the smartest hackers around jail breaking like i talked to fe who's extremely technical and he was like do this team is like the all star team of who you would want for like privacy focused they're kinda like freedom fighters that are like hardcore hardcore engineers and he's like this is like a all star team he's like i know if the products seem to take off or not but this is like an incredible team for this and so what they do the the app does three things so first is it's a vpn so when you're browsing it's not easy for any app or any any kind of packets sniff to figure out that it's you who's browsing all these different things and where you are where you're located what's your device id all that good right so it kinda like it masks your traffic the second thing is it's basically acts as ad block for your phone the way that you have ad blocking in your browser this does it for your phone for all the different like apps that you're using and then it tells you hey this app was trying to track you doing x this app was trying to figure out your location doing y it's pretty cool and so you could see what how much like i i used it for like a day now and i have two hundred thirteen alerts new relic was trying to collect device information app flyer was trying to do this scorecard research was trying to do this and it's basically fire base was trying to check this branch was trying to check this and so it it kinda like blocks all those different ads and how many reviews does the app have reviews i'm not sure i can check real quick but it has users so i actually talked to the founder and i'm looking at investing in it actually have pretty good traction so i won't say too much but well i'll brand you chance they have a four thousand reviews they have hundreds of thousands of downloads and they have you know like tens of thousands in monthly recurring revenue growing pretty fast sean do you comment on reddit rarely so i have eight different handles yeah and they all have like personas that represent like a different interest so like one persona is san francisco so like i comment a lot of the san francisco political and or like i'll just like comment on all like bear like where's it a good place a hike or i'm angry about this what can we do about yada now i have one for austin a different username i have another username that will comment on like true crime stuff which is weird so i have like these like personas have you noticed that on twitter recently there's these things trending like it'll say facebook dash zero or twitter dash two have you seen this on on trends so what what it is is there was this meme which was how many accounts do you have on each of these services it'll be like instagram three and that means that this person has three instagram accounts they have one that's like with they're just their real friends and there's their real identity then there's one kinda like for their public thing but they don't post their real shit that's kinda like the curated and then they just have like instagram like a total fake instagram where they just stock people and just talk shit i found it really interesting just a browse like tons of facebook zeros because people are like try you know the people who respond to this are trying to like the delete facebook type of thing and then so many have multiple accounts on twitter and instagram and reddit it because if they wanna do exactly what you're doing which is like be free to say what they want and be who they want in the moment and like not be like one boxed person who has like a lot to lose and a bunch of like you know different disparate things all tied together it's cool i do it as well i have so many different usernames like that are different personas that are all me but like different interests i wish i had built this podcast not with my face and real name but instead you know made up some john b rockefeller you know random name right mister millions instead of of my first million by sean right like that would have been more freeing to do that do you remember like in kidnapped movies where there's like a voice dakota or is like i'm gonna kill them know i mean like unmarked bills at this location you can get one of those but make it sound like a normal woman or normal man what's the service that does that you mentioned there's some service that just does that right i forget what it's called but it'll be fun to have like a whole podcast and you can be a woman if you want to and you can be a totally different person and just use that real voice and i'll actually tell you story when i launched the hustle in order to appear as though i was bigger than i was i actually had multiple personalities so i had sid finch i had steph w field i had steve garcia which is so steph w redfield is a company showed two fronts sid finch is a famous april fools joke that sports illustrated made a fake person i had steve garcia which is steve jobs at jerry garcia that's a person who does drugs i had like four or five different names and had all these like personalities for example one personality steph white field i noticed that if you go to linkedin and you collect like a blonde hair woman the recently viewed profiles all our other blonde hair women so it was clearly like dudes or like someone just like clicking through like it's like kinda creepy and weird and i was like this is kind of messed up this is really bad and i wrote like from step foot fields point of view about how odd this is i would have all these personas and it was actually quite fun and you know who else did this ben franklin ben franklin did this when he created his first newspaper he would have like a conservative point of view and then like the equivalent of a liberal point of view and he would make these arguments and he would write a post in the newspaper and then the next week he would be like dear mister blank i think what you said was so stupid and yada yada yada ben and he was the author behind all of them i love that that's a lots of juggle but it's kinda like you know it turns it into like wwe or right or or like some kind of like method acting thing where you have like stay in character and after you know hold that character what would that character say here you know in order to pull it off i think the reddit guys did something similar at the beginning where they in order to make the subreddit feel not like to make reddit not feel dead they had i think you know twenty or fifty accounts and they would just post one article and then each account would comment on it and they were faking the entire user base at the beginning and then you know the magical day was the day that they went on there and they were real accounts posting and it wasn't their fake accounts you and i have a friend who has a pretty large business like a fifty million dollar a year like some number between twenty and fifty million dollar a year very large business and i'll tell you afterwards but there's no about page and there's no pictures of the team it could be anyone and it's incredibly successful company i always thought that you had to have it about page you had to like say who your personality was but you no matter who like if you go to this person's website you will not see anything about who they are who works there i don't even think you'll find anything on linkedin and it's a the business is could potentially be worth nine figures yeah and so i remember i've seen that and it totally changed my opinion of like oh i don't need to like use my real information i think we could say a little bit more which is that it's a dude the product is for white women and this is a non white dude if there was it's not that just that there's not an about page it's that if there was an about page literally this probably wouldn't even work i think they had their girlfriend do something once when they had to like show a face behind something because you know it just wasn't gonna work as and this is the second or third time the same person has done this yeah and the the other time it was another big thing it's kind of cool to see that anyway we're talking about a non anonymity we're talking about privacy i don't know where we'll go from here but i we should also say the downside right like the downside is once you start to build a reputation right if you wanted to go do your whatever launch your next newsletter or do another thing any new thing you wanted to go do you're doing sam par is gonna be way easier for you now if you actually wanna start anonymous now it's like tying one hand behind your back you're not gonna use your reputation it's not entirely that though because what if you saw and tweeted out i just found this new thing but i have no idea who makes it but it is awesome and you're constantly promoting it i mean you get you know you get some kinda use it and here let me give you a really specific example of this when you bought your house can someone search the san francisco assessor office and find your information i don't believe so did you get an llc no so i can go to the assessor office i can use your last name and i actually knew your your i know you're ad or right but been your house so i can look up your address and it could tell me your phone number it could tell me who the owner is i think you can even find how much loan you got and who loaned you money right buying a house i like wanted to use an llc and do all this privately so no one could find me not that anyone's probably looking for me but i had one time recently where somebody sent me package because i took a picture of my house and i blur the address and they said something like think about how hard i used to find where you live how like you know how good i was well they were they said they're like like i worked this hard to find your home i can like do all this stuff as like your intern or like something like that and i was like that's nice but that's weird and so i got really nervous about this type of stuff and that's why i when i got my house it was actually really hard to hide all my information and so maybe there's some cool opportunities in that space as well and also if you buy your house i think the way it works is if you buy your house and you didn't use an llc to hide your information i think that you cannot switch it to an llc to hide it right yeah i think domains have you know there's like a who is thing for domains as well that's very similar so here's one that here's an idea that's like in this space do you ever worry about like old stuff you posted on social media like five plus years ago sarah my wife found something that i wrote in college i don't wanna entirely say because not i'm kind of embarrassed but i took a test and i was like man that test really ef me and i was like oh that's so vulgar and i was twenty when i wrote it and she found it yeah so think about this because i once got pitched a company that was like we give companies a tool to basically every time you hire somebody it searches their social media and it'll surface for you anything that is like not you know like anything that is a risky thing and so you know about it as an employer and you can offer you know the employee a away to one click kinda like remove all of your like flagged posts that we thought were somewhat dangerous and i was like that is a great idea now i don't know what happened that idea like i didn't go anywhere maybe somebody else is doing it i know i know that entrepreneur who is a talented guy and i thought was a great idea i know that it didn't go anywhere for some reason but i think this is critical i think that companies in the same way that like the bachelor example i telling you earlier a lot of people are mad at the bachelor they're like why don't you vet your candidates this took us five minutes on instagram to go see this picture you know like that they liked a picture of you know their friend in front of the confederate flag or whatever like why aren't you doing better vetting well the same thing's happening for companies right companies are hiring people and not being not vetting their social media right and a lot of people say oh you don't need to do that the reality is that this stuff is all public and people get pissed about it and so like the reality is that that shit is a liability for people and so i like this idea of a tool that will flag any like dangerous red flag kind of like vulgar potentially insensitive like tweets or instagram pictures for or whatever give you a one quick way to delete it i went and tried to delete all my old tweets not because i even thought something was there but just i as my twitter's has been growing i was oh i should just make my feed only good tweets so i stopped tweeting about like maybe what you tweeted five years ago does it represent well that's true anyways and i'm sure i did something stupid i said something stupid like i think i've had twitter for seven eight years nine years maybe something like that i don't know how long and if it's not twitter that it's whatever platform i was on before that i was i definitely was dumb from the age ages of like you know zero to thirty two which is you know the last year i don't trust my own past and so anyways i wanted a easy way to delete it so i went and i found that there's some boot leg the best way to delete your twitter is like this one website called twitter leader or something like that and it says old school looking website it barely works you have to like pay for premium i actually think this would be a fantastic little business to buy because i think it just prints money but also i think in general there should be better tools to like clean up your social media i use this one tool and i don't use it anymore but i did where it would delete it would autumn delete any tweet that was twenty five days old yeah that's exactly what i wanna do it not like i really want my old tweets to like stick around that's not really the nature nature of twitter twitter's twitter is like you know here's a thought i have in the moment might be funny you know like it's not meant to be like some blog posts when your daughter was born and your new baby coming up did you buy her domain name or register her you user names in a variety of properties yeah my wife and i thought she was crazy she got her gmail for her she i was like you know what everything's gonna change right was like trying to get her instagram and like i was like i don't think instagram is gonna be the thing necessarily like when she's thirteen they that's thirteen years from now it might not be the main thing that's kind of interesting it's also interesting that because if you created a facebook for her you could tag her on stuff and then when she's older you can write like ramon our friend i think is it him or someone where he created a profile for son and he would write a messages we do that it's kinda corny but like she was like alright she has the gmail let's write her letters and when she's like whatever however years old so we have two gmail we have one that's just her name and then we have one that's letters to blush and it's basically when she's eighteen get all these letters and she'll be able to read it from the day she's born i only wrote one so far because like it's an easy thing to procrastinate but i think it's a cute idea like it's i think it's like sentimental i like it i have a buddy named nick balm b a u m and he started this company called story worth have you seen story worth is story worth the no i mean it's a pretty common name is this the one where like interviews your family or something yeah yeah i think a lot of like midwestern american like it's pretty common not to talk about your mom or dad i don't know my grandparents or i don't really know like where i came from i was like pretty common amongst like in the midwest like you don't talk about like who you're just i don't know they're more stoic and they just don't talk about what they were like growing up and it's a pretty sick service that emails them a question every week like what's something that you regret as a child or like what was the most fun you ever remember having with your father or when you were in fourth grade what was like a really cool story and my aunt would do this and over the course of a year i now have close to a whole book of cool stories about her and my mother growing up and it's a awesome awesome service it is a good business i don't know if it's a big business right but it's a pretty sick service yeah that's cool i like that a lot i actually been trying to do something similar with my mom just in my house right now and actually tonight i told her i wanna do a podcast episode with you is it's not gonna ever get published but i just wanna sit down talk to you kinda like with a mic good quality audio and i wanna ask you about your life because like you know who knows anything can happen anytime and i wanna like have this one great archive at least that like you know i can remember you by and like my kids can remember you by as well and i think that's just a cool idea for anybody to do with their parents i actually was watching last night you know who le friedman is yeah yeah yeah i don't know why he's great but i know that many people are obsessed with him yeah i actually don't know how we got popular either he's insanely popular we should actually have him on he's gotta call following and what's funny is he's like he's got this youtube channel le think i like a russian mit scientist yeah exactly he's i think it was like a student when he started this he's basically like into ai and technology more broadly he's had like elon musk on this podcast he's had like a whole bunch of like legit people who respect his work they've listened and they like go on there because it's like a very thoughtful thing he's and he talks very slow and he's very intentional about it and he's kinda nerdy and he's very deep and so anyways he did an episode with his dad and his dad looks like albert einstein and so this just awesome episode two russian guys they both have a bottle of vodka and they do this like multi hour podcast with his dad and at by the end of it they've frank their vodka each and they like toast and it's like i love you dad i love you your son and there's this clip online about like it's called build rocket the meaning of life and it basically like he asked his dad like what's the meaning of life and his dad who's a russian scientist and he has like from russian accent he's he's awesome his dad is as i an awesome character he looks like einstein and he goes i don't know what to say he's like i wanna tell you son like just enjoy your life like the meaning of life is to just live your life and enjoy it that's it i he's like i wanna tell you and your brother that he's like then also i wanna tell you like go for it do something great whatever you think would be the great thing to do whatever he's like i told he's like i told you the story about this guy who said this couldn't be done and then i built this little mini rocket and it didn't work but it kind of like exploded and it kinda worked that was also an amazing part of my life and i kinda i want you to do that too like i think ai is your rocket you should build your rocket and like he's just he like he has he three paths that he lays out for him and he's like i don't know but i don't know son and i just thought it was very fucking cool episode and i really liked it and you get the comments were like insane for it like every comment was like why am i crying type of thing and i think that's one thing that lexus has done very well is like nobody who watches this show hates them he has a pure i love you audience from what i can tell otherwise once you get bigger like joe rogan or whoever there's just so much people who every episode have something to complain about and lexus in he's in that sweet spot where he's big but he's big and loved he's not hated yet well i hope that's where we are i had a guy who created the sham par and he just has been tweeting making fun it in front of me well hold on we gotta read my favorite review we gotta do a review of the week you sent this to me where is it it's a four star review yeah okay here we go so the review of the week four stars make sure you say who his name is f you dude is his name and he says the title all four stars are for sam because i just listened to the pod about the hustle good acquired and sean won't stop talking about himself for more than ten seconds or let sam or the guest talk i'm happy for him that he loves himself so much but it is not good for the pod i've been listening for a long time so this is not a one in dumb review i actually really appreciate that he put that in there or she put that in there because john's response was great which is this guy is one hundred percent correct yeah i do love myself i love myself yes you know it's falling out i'm glad that's coming through i thought that was a wonderful reply i don't think we've had any reviews where where you've read it and we were like that asshole it's always been like yeah like they're wrong or you know they're kinda right yeah but mostly it's like okay sick burn and there's an unlimited of truth there you know fair play i can't i don't think that that that one's true but we have had people in the apex thing or whatever that i hate apex whatever that yeah those guys are assholes assholes but they're funny and so that's like the worst go to this website so go to gay burgers dot com gay burger burgers dot com here i'm not put in the chat is that us are we gay burger no it's just a cool idea that whatever you just said reminded me of it so this is a cloud kitchen done by but remember we talked about cloud kitchens when mister beast at his restaurant so this is some other youtubers i think got behind this one it's a lgbtq themed burger joint and the landing page is great so the first thing is the the picture if you're not looking at it if you're driving both and burger king making out yes exactly so that's the background and then it says meet between buns see it's pretty gay already let's make a gear and for charity and so a hundred percent of the proceeds go to the los angeles lgbt center for homeless youth and it's a it's a burger joint with a gay theme so you can get the love me daddy you can get the help me daddy you can get the i like chicks which is a chicken sandwich you can get the no more milk daddy which is a vegan burger and then you can get your side of gay fries or extremely gay fries so you know i just think this is a hilarious i love that's order from it they're only in la san francisco in new york unfortunately i love k burgers this is one of i wanna get a gay burger t shirt this is great yeah exactly so whoever's behind this send us some swag we we will rep it and but yeah i think we should i i think we should launch our own burger chain we can wrap up with this was which is we had this me and sarah had this joke that like whenever we saw these big tough guys wear mag hats we're like oh yeah make america gay again let's do it it was like get get off as you walk by them yeah hell yeah let's make a gay good i'm out you wanna make a burger game good let's do it and we're like let's gate up have done it yet or just idea no like we would i that was my joke but i would say these guys i was like they would say mag and i'd be like hell yeah let's me make this something a bitch gay again i'm down and they were just look at me funny i love it i don't know we went from privacy to gay burgers to make america gag again to yeah bring you i think that's the topic i think the title of the episode is privacy dot dot gay burgers that's awesome and then me and sean we're gonna be doing some more stuff at this podcast over the next few months i wanna make it i don't know top five in the category who's a top five like dave ramsey maybe yeah dude we should smoke all these guys these guys are are stale they don't do anything interesting we should do we should win we should be the top of the charts that's what's the category i'm looking it up now what's our ramsey is pretty good i mean like objectively like he's like done it like we did a thing once we should do this again i should do it for real this time we're gonna put a phone number in the description of this podcast in the in the show notes and that's gonna be a voice mail line and you can ask us any quote what we're gonna do we should do like q and a episodes but basically you call in you ask your question we'll play your recording on the pod and then we'll we'll respond to it and if you wanna give us some shit in the recording you can give us some shit no problem i want the fans to be able to interact and so i wanna do kinda like a like a mail bag where basically pete we take questions from the audience dude who's this jay i almost said gay s in who's jay she this guy is everywhere this indian looking guy i don't know dude i you know how i feel when and another indian dude is doing better than me at what i'm trying to do it's got like green eyes fuck yeah he's real good looking jay s he's everywhere and then also there's this new thing called pennies yeah what happened at colored contacts have you seen anyone wearing colored contacts in like fifteen years i feel like that is some d bro needs to make a colored contact the company and just come back with that and i don't think people stopped wanting to have better colored eyes i know a couple of indian guys with hazel that's pretty common right it's not common but yeah it happens and it's like oh it's always like oh wow that's amazing by the way this article about him says j s monk turned millionaire come on bro no i think he's an okay guy i think he's a little cheesy i think he's a good dude though he's like the oprah for like dudes oh actually i've seen this guy's video before i think i do like this guy jordan har is the top it's our boy bro so we can talk to him and and then shane paris who we know and then earn your leisure i like those guys so what we'll do is the next episode we'll do our brainstorm live of how we're gonna grow the pot i think people would find that interesting so we'll add a fifteen minute segment where we brainstorm how are we are gonna take this pod from whatever it's doing now three and a half four million downloads this year to over ten let's basically do the brainstorm live alright i gotta go i'll talk you guys soon see you bye