#133 - Sam's Black Friday Email Results, Lean Media Businesses That Make Millions, and Celebrity Death Match for Tik-Tok

yeah i feel like i could rule world i know i could be what i want to put my all in it like a days off on a goal travel and never look came back we're here what up sam how are you doing hi you wanna talk about what transpired on wednesday on wednesday oh yeah after the after our podcast recording with the about the black friday tactic that i talking you about then you're like i'm gonna do it and then what happened i did it and i got all the credit so i first wanna say i stole from sean sean's stole stole from brooklyn and actually technically i stole from my friend ben who works with me my partner ben ben was like stole it from brooklyn and brooklyn and stole it from cha tell me you stole it from probably at all and goes back to like sugar you know it something like that so i wanna say i wanna give ninety percent thank you to you for giving me the idea i got all the credit but you should get the credit and then you could give like a thirty percent thank you to all of your people so kinda like trickle sale exactly so i sent it out and it worked so good it i got a text from andrew wilkinson in i got a text from coworkers and they're like dude you just sent this out to the whole list that's hilarious so the people actually believe it because this year i saw so we did i like i was saying last time we did it with our e com business but i saw three or four different companies try this including you guys so you know i think the jig is up it saw still will probably work again next year one more year and i think it's like everybody's burnt on this tactic i think you could keep doing a different iteration of it so right the principal will still work so i sent mine to like two hundred and fifty thousand people and we made i'll just say seven figures yeah so here's a few things i learned the first thing is that like we normally discount trends and we actually discount it way too much we need to raise the prices this needs to be way more expensive but we did it at this one time and shockingly not really anyone was angry that they didn't get a discount prior so which i that was my biggest reason for not ever wanting to discount i didn't wanna be disrespectful old people they didn't care but i got literally a thousand emails of people saying either this email is awesome you're a piece of shit this is a scam why are you scamming people and my reply was like dude jokes aren't scams like this is clearly like a joke and then the third one was like oh my gosh sam this is not meant for me like people who are concerned what type of replies did you get actually sean should we give the background of this yeah let's do it so people because we can't assume if everyone follows the whole every episode so on wednesday sean has an e comm business and he told me about this sales tactic that he was gonna do where he was going to email his list this thing and where the subject says needs approval and the body of the text said hey team our black friday sales ready to roll the emails is below can you please click through and make sure all the links work fine let me know sean and it was supposed to be an internal email and it was like a mistake as if it was sent to the entire list sean told me about that and immediately we were like oh we gotta do that so that's what we did so how to help you for us it was great it was our biggest sales day and it was like two weeks before black friday so you get to double dip black friday basically and i did it a little bit differently so so you did it like the exact brooklyn and tactic like needs approval blah blah blah we changed it up like the text at least but the same result same effect because it's the same principle in play and what we did was we followed up with oh my god this discount is supposed to be live we over engineered we didn't need it this we sent it to a handful of people that we knew our chatter boxes they're always super active everywhere in the community so we sent it to just a few of them they immediately ran and said oh my god guys did you see this and then we were like oh no you found it this is in the public like facebook group or whatever where there's a lot of people there and were like well you know we told her developer to fix it but you know hey while this live fair game go for it this and we'll we'll hopefully haven't it fixed in a couple hours so that time urgency of like get before the bug gets fixed was like insane and so this worked really well so that's what i telling you and you're were like i was just telling you to brag and then you were like oh dude we're gonna do that that's great that's a great idea and then you posted some crazy stats on twitter as it was going which i is great it amplifies that's an amplifier right you're talking about what's going on which amplifies the interest in it and you showed us screenshot of like three hundred thousand people on a website real time that can't be right down on is fake that was fake okay thank you so that number but we did have about five thousand i thought that three hundred thousand was a high so look i was like playing this kinda douche shit you went all which is great like banging my chest i thought i was doing it so obnoxious that most people could understand that it was a joke so we had this whole thing planned out this like and we had already written out all the emails and then sean told me his idea and i was like oh that's way better so i called the steph i go we're gonna do this right now fuck it like we're doing this right now and i just wrote up the email i sent it and like we went with the stick of i sent out the email saying check this and then right i on twitter oh my god i totally screwed up my fat figures have i've got me trouble i've sent it to everyone hurry up and buy or something like that and then the follow up was oh my god i can't believe i just sent you that my coworkers are gonna kill me unless of course you buy now you know what right two thousand twenty was a hard year we're doing it live or keeping it up right so for the for the next five hundred people you get this price after that it rises to this price and then it rises to this price i think personally it's thirty percent good marketing psychology and seventy percent was it was actually a sick discount so there's probably a lot of people who if you had just said hey black friday sale ninety nine bucks for trends i think you would have got probably half the response that you got so i think that maybe this was fifty percent marketing and fifty percent amazing deal for good value like people who were on the fence and this was enough to push them over the edge to give it a shot so i'll will split the credit there it worked out well i'm happy we did it it alright i look forward to my christmas gift yeah we do owe you that's what judge what else we got unless you had anything else on that one no you wanted to do drugs right yeah so you wanna take the lead yeah i'll tee it up so i put this on there because you had told me about dr i heard the name i didn't even know anything i about dr report there was this very interesting thing that came out an article that came out i think this week and somebody basically dug into like what the hell happened to dr and there's what is dr sean the dr is dr report is like kind of like a news ag there's a bunch of links on a page that was predominantly for like kind of right wing sometimes conspiracy but definitely like right wing conservative news articles and it became super super popular it was really early kinda like when was the nineties like when it started starting in the nineties and it became like the influential place if you're were in the middle of the page if your link was like forty links down thirty links down you could still get like a million page views just by being on dr so it it like a a a link ag but they did break sums of news stories so they were the first accused bill clinton i think of sleeping with monica le so they did get even better they broke the story that i think news week had squashed a story about bill clinton and monica le so not only was it like the president had an affair with the staff in the white house but mainstream media squashed it we are gonna like release the truth to release the kraken in here so they had a few big breakthrough moments like that early on which something get big and then this thing was basically talking about these like three or four at like three or four points that were like kind of like a dr take down it was basically like if you look at dr it's no longer a right wing to the point where some people think it's been bought by a lefty billionaire which goes to point two which is that like matt dr doesn't work there anymore or he's sold it and he's a pretty like kind of stealthy character so nobody knows so nothing's confirmed but the this is a rumor in suspicion then the third one was like they're in their page views and they have some like nefarious ad practices where they're like if you're on the page they'll auto refresh the page like ridiculously fast which drives up their page view account or drives up their ad impressions count and they say it's for like showing you the new links but like it's like ridiculously fast auto reload nobody would do that and there were some other things in the ad like about ad id a bunch of really nerdy stuff that it got into so let's even let's give it a little bit more background i took this from the article you posted so basically who who wrote this we'll give them what was going on it it looked like a good site table table tablet mac dot com i'd never heard it never heard of so judge report it's basically a one page website that which just links that's all it is and in two thousand and four on election day it got thirty six million of views unique in one day previously it was updated once the twice a day with as many as forty to fifty links per day and if you like sean said if you were like in the middle if you were just a link there you could get millions of views and they guess that it was making some number between ten and thirty million a year in ad revenue and had been doing so since the nineties and it only had three or four employees one of them being matt dr who would actually post the links in the day he would like go surfing and post the links and then just chill all day and he would a pretty like chill lifestyle but there's one man media operation that kinda control the at least the conservative movement or at least some portion of it yes exactly and there's a whole bunch of stuff in this article this this article was like it was like five conspiracies baked into one article like they could split it out as like a five part series as far as i'm concerned because it was like there's this couple the autos ot t like they live in mountain view california who are they why do they live in mountain why are they associated with dr if you called the dr help hotline it goes directly to this woman's phone number now it's got changed after i called at the first time and on twenty nineteen he randomly changed the ad agency that worked with us to this company owned by the autos and the auto have no background and ads so why would he do this at like a twenty million dollar property or like you know ad revenue why would we switch it on a dime to somebody else didn't even tell the original agency why there's all this like stuff like do they actually own dr is that why it's changed who are they linked to you know this guy he's the x cto to the cto at google and was like what the hell what's what's going on over here so there was just a whole bunch of interesting things i wanted to hear your reaction to this overall and i i would say there is an idea paired with this or an opportunity paired with this which is they referenced that there's been a whole bunch of other sites that are trying to replace dr as like the real right wing news ag where what dr used to be before a dr like went left and i think that's kinda cool and interesting i was watching i was looking at a couple of those so yeah let's talk about the opportunity and in my opinion after or or like what my takeaway is but in terms of opportunity so these link aggregation websites are awesome i mean at the end of the day the hustle is that and it's an eight figure business doing that we have this thing in our daily email called snippets which we literally just take a headline and we put it in there and we say you know from bloomberg that's usually always the most engaged thing to the point where i'm like man screw it like should we only just do that right which is maybe it that could work and certainly that would be a lot easier to run that operation so i think news ag work i think that that can be a really good business if you keep them lean like three four five people but particularly i've always said this sean that the conservatives engage with news way more i don't know what the right word is with it perfect trying to see yeah it it's they have a more ra fan base because usually the right wings the right wing folks feel like they're the minority and that they're being pushed down and so they like me need to band you know any group that feels like they're the second they feel like they got a band together and rise up whenever and so the conservatives always engage with news more so i do think that there is something here i out of a friend that actually launched something like this who you know sean it's our good friend who lives near you yeah and it worked really well he ended up shutting it down because he didn't agree with that ideology and so he was like conscious not the best of to get this will make money but this is not i just can't do this by the way i'm not placing judgment if you believe this shit cool that's fine do it i think there's a lot a way to make money but he personally was like this goes actually goes against what i believe i'm actually shutting it down and it worked out well for the short amount of time at at least like the path was there that like oh man this could totally work yeah and so i was looking at a couple of these alternatives because trump tweeted out something i a while back like our people have left dr it's become a lefty thing and our people now go to revolver and also for the hell revolver and so it's revolver dot news is one of these citizen free press is another where like if you go to citizen citizen free press it's just a white page with black links on it susan fruit press dot com and it's like you know here's here's some of the links something shady in syracuse dot dot dot forty two shot eleven dead in chicago steven miller shoots and scores cnn cancels christmas there's just like a whole bunch of these like kinda sensational lists links which is like no different than pretty much any news honestly they think they're all translation clickbait some are just more blatant about it than others some don't put up the facade of being noble journalism like you have daily mail who's like yeah we're gonna post about kim kardashian but every time she wears a bikini and then you have cnn or somebody else who's gonna like still should be trying to drive as many clicks as possible but they're gonna not be as blatant about it you wanna know one of these sites and i used to read all the time and i love it and like i found out that some of sarah's girlfriends read it and we always make fun of it because it's so funny which one it's called media takeout hell yeah media i am media take it's m mt o news dot com i think it is so funny so media take is kinda like a world star hip hop tmz ish type site but what's its like what's it stick so they talk about thick anna which means when rihanna was thick when she or i don't know if she gives it i don't know how anything think about it i i i know enough to know that like in our family thread they're like talk about thick anna and it just has the funniest headlines i've ever seen today is so freaking funny and so we always talk about media takeout it is so good yeah i think some of these sites are great there were some other ones that were like this that were what was the site that does the like this person is cheating on this person is this person having an affair with this person that's all it does or they were doing some really bad stuff that was like on this college campus you know this guy or girl is sleeping around like they were just like oh that was like the article on the website it was like really crazy and it's like supposed to be really trash and do you know what i just realized while i'm on media takeout this is hilarious media takeout so it's m mt o news dot com right yep okay it's supposed to be trash like that's why it's funny it's like it's funny because it's trash so they were independent i noticed a shift in their content they switched to where now it's owned by this company called m do you know what m does no i just clicked the link at the bottom because i was curious about the same who owns this they own sports illustrated and a bunch of other like incredibly legitimate thing and their ceo is ross levin who i've met before who's the former ceo of the la times and the former ceo of a bunch of like legitimate things it's crazy this is crazy that this company owns media takeout right and by the way is the sports illustrated like bankrupt and for sale right now that's why m bought it i see so by the way the ceo of media take in one sentence what do you do i provide gossip to the masses just straight up just says it i love it the second one why did you create this there was an opportunity in the media market to address african american and urban audience i decided to fill it media takeout out is among the top five hundred most visited sites of the country it was that is that is it still the case yes but everything you know changing pretty frequently that's be crazy so it had sixteen million readers a month at one point and then it's a lot more now he says thirty million visitors a day it's crazy it's really big you're in the wrong niche bro so here's my here's my opinion by the way the person who i just looked i'm like i'm on the team page do you know woman named sarah string fellow she's a vp publisher at the company she was the first employee at twitch oh really yeah she about bad that she was the first hire justin tv which went become twitch so these websites these gossip websites as long as they are so ridiculous that they're funny what you have to do is you gotta cross the barrier to where you were talking about it like you and i are to our friends or with sarah and our family so for example world star hip hop our world star they crossed the chasm of the threshold by people screaming world star and like what what part that became part of culture same with the fashion nova so like fashion nova is like the shitty you know i mean there's like pretty fucking shitty clothes and once it crossed the threshold of like oh it just another fashion nova ad like once you start saying with that your friends it became a thing same with media takeout with me and my friends or my family would start talking about media take takeout it became a thing to me so that i consume it all the time i love media takeout so like these sites you gotta figure out you can't just be behind the scenes entirely you have to do something you could have this but you have to do something interesting or impactful across the threshold same with dr what dr did was actually did the clinton thing so they had one or two legitimate stories that they broke that made them right not legitimate but part of culture and that's you have to do with these yeah i would agree tmz has done an amazing job of that i would say agree the big risk with these things is that you can get ga basically where docker was this and then peter t and hogan gonna basically sue sued them to the point where you know they basically sued them out of business and so in one day basically the business shutter it overnight yeah but the problem was that ga wouldn't acknowledge what they were which is just trash right and this media take they say they say we are trash and it is awesome trash i think that wasn't the problem i think docker literally just picked on the wrong guy they picked on peter till and peter till was just the wrong person to mess with a deep pocket billionaire with a vengeance streak is not not the one to mess with right they messed with a thousand famous people and got no repercussions it started that way because someone said take down the video and they go no we're journalists fucked out we're gonna have sex tape on our video because on our website because we're journalists and there's no such thing as holding us back whereas like media take would be like alright okay like because they don't have like you know it's a different stick they don't have like a principal probably of they're trying to so if you wanted to do a business like this where would you where would you look where would you start first of all you probably i'm i'm guessing you probably wouldn't wanna do a business like this am am i right on that or no one hundred percent but it would be fun i would say that i would probably start with reddit dot com public freak out do you know public freak out i haven't no i haven't got to so it's a subreddit where i notice a lot of people like bars stool and other folks get their post from and it's just a it's got a million subscribers maybe and it's just has lots of videos of people freaking out right there's this other website called there there's two more that i would do there's this other one called karma or no what's it called justice served and i noticed that the engagement on that subreddit is like stupidly high there's two more that are combined they're called popping and the other one's called belt good coming out and it's all of like these like instant relief for example there's like a video of like a horse getting like a piece of hair pulled out of its stomach and when you pull it out then like those whole abs like leaks out people are obsessed with that so i probably aren't those three areas interesting okay i if i was gonna do this i don't think i'm the best person to do this and my idea is probably bad but i would i would definitely go for gossip oh so i'd either go for like a hollywood gossip or like kind of the the instagram tiktok like not hollywood gossip like kind of social media famous but not hollywood famous and i would go for their gossip i would do it all through sms and i would just text out anytime anything happens at anytime this person cheated on that person this person said something this person commented on this person photo this person liked this person photo they're not supposed to i would just be texting that out for all these like famous people that you that this young audiences into so i would try to be kinda tmz for two rung down the ladder of social media stars that'd be one and then the other would just be kinda world star style like ridiculous videos that aren't gonna be posted on youtube because they're too extreme or they're too crazy and i would do that or the last one would be conspiracies i think that you could you could build a slightly that's just on conspiracy and rumor and again i would try to do the whole thing through sms i think that would be the way i would build it i think that your tiktok one is the best idea but it could be tied with the conspiracy ones so i'm a follower of a whole lot of the conspiracy ones so i love true crime i love unsolved mysteries these are all subreddit last night i just watched a fifty minute documentary to follow asleep about robert hanson the serial killer in alaska who would kidnapped women and throw them in the wild and then hunt them like i had like i'm obsessed with great you thing to go to sleep too love it serial killers conspiracy theories i love conspiracy theories i just bought a book on jfk conspiracy or the conspiracy of him being murdered so i agree with you the engagement on some of these subreddit is crazy like people dedicate their lives to uncovering conspiracies as well as finding missing people they invest so heavily into it because you like eventually they feel like they know the person so anyway i agree with you i think those are be some really good niches i like it oh so let's wrap this up by saying we talked about opportunities so opinion so here's what i think about dr who cares about his politics what i think happened is he just did the coolest thing ever which is he got rich on the internet and he bounced you think he stole it or he or he just stop working on it one of the two but i think that he made probably a hundred and fifty million and he goes alright i'm out and he bailed and i think that bailing like that is so cool and you remember of the other guy who did this do you remember flap bird yeah yeah yeah what's his name dong nguyen what was the maker's name yeah dong win yeah that's right so dong win he created this game called flap bird and it got downloaded fifty million times in like a two month period by the way it was like a very short amount every every every that we don't even need to explain zuckerberg bird because you downloaded flap bird and it apparently was making around fifty k a day in revenue and he famously tweeted after two or three or something months this is too addict i'm turning it off and i actually don't know if he turned it off or not but i love the idea of someone creating something and saying alright i'm out and killing it i love that tactic i love that story in the article they said drug had talked about one day i'm just gonna the page gonna loads gonna be all black and it's gonna be over that's how i'm gonna do it and so he didn't do it that way i don't think he bounced because i think he would have done it in a flash year way just by like anything ever worry about this guy i think he would have either sold it publicly or he would have done something like what you're talking about which is like go extreme and like just shut the site off i don't think he would let it slip into like irrelevant and like kinda a lefty style stuff i know i feel like that would be not the cool way to like let it go when i one time i when i first we to san francisco i volunteered to help andrea warner and we went to the launch fest and he was interviewing people and i was like filming or something and he interviewed this guy i was trying to find out who is who has a software company that now just about a hundred million in sales and the guy told the story he goes i created a service college and it was a cloud hosting site and the more popular get the more money it cost me and i was giving it to people for like free and eventually i was like oh i can't afford this anymore so we emailed the customers and goes i'm shutting this off for the next forty eight hours unless i collect this much money so if you want those service you have to become a customer and he like made the money and then he's like oh wow alright fine i'll keep doing it and we're gonna charge one for it like he was like a more like a like a nerd who just anyway have you heard any other stories of people saying i have this thing i'm bailing unless of course like i can make enough money to make this a thing then fine but until then like i'm out alright so this ties in did you see the dave chappell thing that happened recently but did we talk about this already he told netflix to take a shit off he'll netflix take a shit off did you see what he posted on the instagram no alright you gotta watch this video maybe i'm just like two into this but like i sent this to five people with just like wow wow this is amazing and then none of them like replied like yeah that was amazing so maybe i'm off but i thought this was fucking awesome so show which has a cult following goes on netflix bunch people like yes chappell shows on netflix i to watch all of it and then like i don't know a few weeks later it goes down why did they go down dave asked for it to go down why is that so he posted on instagram a video a twenty minute ig tv video that says this is why and then he explains it's a him at of comedy club but and he's explaining why he did what he did and he and it he weaves together a story like you know des is kinda like you know a comedian normal dude like loves to smoke weed or whatever but to me this was like every ep dr person every calms person at every big company needs to watch this and be like oh that's what perfection looks like for like communicating a message and getting people on your side looks like which he's like the best of that he tells stories yeah he's the best of that he tells the story i'm gonna butcher her it but i'm gonna give you the short version of it so he's like i remember the first time i rated comment i was fourteen fifteen years old i was at this comedy club and the guy who's introducing me goes ladies and gentlemen this is the first ever performance by this next comedian who knows we may be seeing the birth of a star i'd like to welcome on save stage david chappell and he's like he goes i'll stay and she does a set and afterwards this other guy like this older comedian and who's like you know probably forty goes up to him he's fifteen year old kidneys he's like hey that joke you told about goodyear your condoms oh i really like that joke i have an audition next week at this club across the street would you mind if i use that joke and dave was just like oh like you know kinda weird but like okay it's fine i guess if it helps you get the audition that's cool and so he says yeah i mean he's just like whatever and then three months later four months later he's at a club and that guy is going before him and the guy does his joke and he's like well whoa dude like this is two four months you said you needed it for the audition like you can't just take my material i was going on right after i was gonna say that joke and the guy like alright let me buy this joke off you for fifty bucks and dave was like again fifteen years always like i don't know like i don't have any money but like that seems like not the right move for me i i think i should keep my material and like build my name off of my content and the guy's like well you know like i was just being nice like i could just take it you know that right i could just take it and he like kinda like tower over them as like i get an adult man and dave is like alright i guess it's fine and then he's like he's like alright let's jump forward three years now and he tells the second story and basically he weaves together these three like life stories he's each one of them is like a funny interesting story on its own and he weaves it together to show like i he's basically over his career just probably constantly been taking advantage of by toward the bigger players i again first was this forty year old man at the club and then like most recently it was like you know the network execs who own show show and he's like i walked away because i didn't wanna do the show on the terms if they were telling me to do it and then they say i go i've gone crazy i'm smoking crack i'm in africa he's like i never smoke crack he's like i just didn't wanna do the show and he's like and now i can't even do a new show because they sign you know i had to sign a contract that said you can use my name and likeness forever and in perpetuity and all parts of the universe he's like what you like what kind of contract language is that that's like all parts of the universe was that even really necessary so i literally can't come out with another show with my name in it because these fucker own it he's like so i called netflix and i like hey i don't have any legal power here but like this shit makes me feel bad because i'm not making a dollar off this and they're making a lot of money off my name off my content and i can't even make a new show because of this and netflix took it down he's like that's why i fuck with netflix i saw that i saw that he goes this is why i fuck would him so i just thought it was great so everyone should go watch that thing i think it was like a master it was interesting and it's like a master class and like telling your side of the story wonder if that's good for netflix mix it certainly makes me appreciate them and you know what it does so more than anything is every creator will be like alright fine netflix we'll work with you you sound cool because who isn't it netflix in competition with they're not in competition with hulu they're in competition really with all of the production studios right because they're doing original content they're trying to sign talent sign actors producers all that stuff so what weak competition really is like the traditional hollywood world because they got away with the monopoly for so long that things were so screwed up that all you have to do is just not be completely an asshole and you look like a night in shining armor and so i think this is gonna be good for them with creators i agree especially comedian because they're going everyone heavy into comedy and like every comedian looks up to dave bell i wanna talk about a right this writing tool but before i do since we're talking about hollywood i just looked up i like looking at houses for sale there's a house for sale in la for eighty five million dollars and it's ryan sea is house how a fucked did ryan sea get so rich that he has a house worth almost a hundred million dollars and the hardest working man in hollywood dude oh my god and then i looked up what he does it's called like ryan sea media and they raised like three hundred million dollars which is outstanding crazy and then they explained what they did and like they write television shows and they produced television shows and the way like i just know so little about that industry i'm like what the fuck do you do yeah i also don't really know i know he was like his morning radio show type thing he's there's everything now we host like it's like ryan and kelly instead of you know it was michael just kelly it was telling them michael now if you remember when american idol started there was two guys that were the host yeah it was ryan and fucking other guy and the other guy wanted like a little more money and they're were like nah fuck you we don't need you so of ryan z like stayed on and became like the household name and this guy who was like holding the winning lottery ticket unfortunately like got it pulled out of his hand after after the first season i just looked at brian sea chris productions i'm like it's really hard me to understand what you do but he raised three hundred million dollars from pe e companies so like legit companies and i'm like what the heck so one of these days we're gonna have to dive in because there's a whole bunch of these companies so there's like tyler perry productions as well but they're like around one person there was dick clark productions and i'm like what does that mean first of all what does a production company do exactly because it sounds like a very manual thing to bruce show and i understand how that creates massive returns second why is it after one person so we we gotta dive deep on that actually i think that's a that'd be interesting topic okay i have a five minute tangent a two minute tangent i should say do you remember celebrity death match on mtv obviously so i went down this rabbit hole last night about celebrity death match because i was like what happened to that was that as awesome as i remembered i went back and watch when i was yeah this is awesome and then i was like how did they make this because it was like clay nation or whatever i was like how hard would this be to do and so i watched the making of of a celebrity death that amazing youtube video to go watch it's really hard i right so hard so they make like a the the doll is basically like this wire so imagine like kind of like a like a hanger material like it's just wires and that's in the stick figure of like a bot they have an artist who draws like a three d version of car of like whichever celebrities are in the match like bill clinton they'll like they'll find like what's the one unique identifying like physical trade of this person is that their big chin is that their hair and they like accent that like any car they do a three d drawing then then the guy makes that out of clay and they put it on rubber so it's not so heavy and so that's like the mold the whole thing is animated right so how do they animate it so there's like this tiny little like desk sized brain stage and then literally there's a camera that's just set this is back like in the nineties so like i can't even imagine how much easier this would be now and actually i tweeted at the creator he's on twitter is that like three hundred followers or something i was like dude how much easier would this be now a hundred times easier to do like he's like good on you guys for doing this ridiculously over the top thing that like was completely unnecessary and just pushing the boundaries what do he say so he didn't reply yet but i probably doesn't even use twitter anymore he's like kind of like completely off the grid but we'll see if you replies i i tweeted it on like three am last night when i was looking at this but they make fifteen different mouths for the characters and so as they're animating them talking it's like photo then switch off mouth put next mouth photos next mouth photo night and they have fifteen mouths that can make the like kind of syllable expressions of all words and they just like if it's if he's like you know jumping off the top rope that's like a you know they move them one inch take the photo boom them one inch to instinct it's like a hand animated thing it's ridiculous it's like a so crazy of a thing yeah i remember that shit that was very hard to i got me thinking i was like i feel like that was a great concept that was way before its time both in terms of the technology to do it like i think now you could probably do this whole thing essentially with the ai i think you can animate the whole thing using the kinda modern graphic stuff and then the second thing is distribution so that was a television show but i bet you if you made a tiktok account that was like the poor man's version of celebrity death match you'd probably get five billion followers in like three weeks and you could make i don't know probably a million dollars a year just sponsored off sponsored stuff of your tiktok channel that's gonna be because you're gonna be way better production than any tiktok account and it's completely permission list so any kind of arts crafts film kit somewhere who doesn't wanna like go through the gauntlet of hollywood the tiktok gates are open just go make celebrity death match tiktok edition do it between tiktok they'll re recreate it or react to it and i bet you'll get to like millions of followers you know if you did it well that's a great idea i was gonna to ask you to talk about writing tools that i have on here let's we get to get to that next week because we're already on this topic you might as well this like hollywood episode so get to the jake paul stuff yeah and unfortunately i don't know anything about hollywood so i'm just you know talking about my ass a lot of the stuff so you did you watch this boxing match that happened with jake paul over the weekend hell you so for those who don't know jake paul this kind of like big vine turned youtuber turned like whatever kinda like teen influencer guy they made a career pivot where they stopped vlogging jake and his brother logan and they started hosting the celebrity boxing tournaments where boxing matches where it was like to youtubers ksi fought logan paul and jake paul fought ksi his little brother and you either know all about it or you know nothing about this so i'm trying to figure out how much jake explain how much not explain i know all about it by the way so what's interesting is i think this is a a brilliant move and b like an amazing business model to capitalize on the fame so what they did was jake paul fought nate robinson there's the next basketball player is the slam dunk champion he's like this five nine super athlete dunk who's out of the league now so they agreed to fight on the under card of the mike tyson who's like fifty three years old mike tyson for versus roy jones junior so they were the c main event against these fifty year olds boxing and i bet you jake paul drove i don't know thirty to forty percent of the buys compared to to tyson in maybe thirty percent and i just think this an amazing model i would not be surprised if these guys are banking ten million dollars five million dollars every time they do one of these events so they've done like one or two a year now for the last couple of years i think this is way better than doing you know sugar bear hair ads you know on your instagram or whatever it's way better business model for these influencers now it takes a lot of like risk and effort but i think it elevate them to like a different stratosphere of fame and fortune so b you while we're talking can you find out how many viewers that fight had see if there's was anything like that so basically the background here i wasn't a lot to talk about this but it i think i i don't know if i talked to you about it or not sean but in march or may or something like that i actually the craters the promoter of this event emailed me asking if we wanted to sponsor i didn't want sponsor but i wanted to see the deck because i'm a huge boxing and fight fan and they sent me all the information so i knew about tyson fighting before he announced it and i was so amped and i didn't tell i don't think i talked to anyone about it actually and the idea here is that trailer what is trailer trailers an app i think it has a hundred million users it's like a music video app it's tiktok but it's based the us so trailers been around for a while thriller and music we're competing music got bought by the chinese company byte dance and it became tiktok and tiktok took over the world but trailers is still a fledgling they're trying to make it they announced some big numbers i don't personally believe it but they're basically trying to be tiktok and they're in some ways you know the best outcome for them is tiktok gets banned because of sort of like people talked about the tiktok ban because of the chinese backing and the data collection privacy issues and if so t would be the big beneficiary because it it's tiktok in in the wings and they paid putting b fifty million for the right to stream the fight and they were trying to get a bunch of app downloads i bet you it worked pretty well it wasn't i don't think that's right because it wasn't even in it wasn't even on trill the was event was called tyson on trailer dot com but you could watch the thing without chiller there's no way they would pay fifty million for it to be non i i don't believe that you could just go buy the pay view without go downloading thriller what did what did you say so he's saying the estimate you know the estimate for of by a veteran promoter lu villa what was that it'd be a million plus paper view buys which is like almost conor mcgregor floyd made weather territory of like how much they can individually draw like the biggest pay view of all time was the manny pac floyd bay weather which was like close to it was between four and six four million domestic buys so that's four million people buying something at essentially seventy dollars a piece so so that's a lot of revenue like what what is i don't know six six hundred million revenue or something like that and so this would be a million a million would be more than pretty much every u paper view card of the year except for conor mcgregor one so two things happened i agree with you it's a better way to make money if you're a youtuber but it then also there used to be the show in the nineties where retired athletes like retired football players would do like a track and field like a d ka or something and it's kinda cool i watch old videos of it because like there's all amongst runners which i'm i'm the running community there's always bets like do you think that you saying bolt could run a half mile under two minutes or do you think may weather says he's fast there's no way he could break five minutes in the mile though he always exactly he will like could he actually do it and so tyson was like after the fight tyson was like man i think a lot of people like seen us old guy's fight they know we're not the best but i think more people watch watch up will wanna watch randy moss do something than the guy who currently plays the position right and i would like i agree with you actually i think that well the numbers will back it up ties this event it's gonna draw more than i could be wrong but i i believe more than any boxing event of the year well yeah even more than dia wilder and fury although i don't remember what year that was if that was this year already looked it that maybe maybe i'm wrong on that did did wilder fury do let's say two two million paper did half a million i already looked it up half a million exactly so so this is gonna beat that well the only other boxing match that would be bigger than this is the other logan paul one right well that one is what was interesting is that one was a youtube paper view of like five dollars or ten dollars this one was a full sixty dollar paper view because they had an python on it and so it was this one even if this had a fraction of the people watching it this were much bigger i watched both of them i paid for one of them i boot like this one yeah i boot like i would never pay for this but so easy to boot like nowadays where do you what do you go to two ways there's a website called ripple dot i i s so ripple dot is they have boot like all sports and then the other one is there's a a discord channel if you just google mma cracked streams discord mma crack streams discord that's a discord and they always post the link in the main channel there it discord about where you can find this thing so i go to this website called cracked streams dot com and i looked up the traffic of it cracked streams it gets like fifty million monthly unique super spiky i'm sure it is crazy it is crazy crazy crazy they always do these things where you click this ad and you gotta to register i have no idea how do that makes money i would love to have one of these guys whose who owns was one of these sites come on and just talk about it because yeah i mean it's it's clearly just like shit ton of ads and then they know like hey you're you're doing the p thing so you're gonna put up with like the maximum possible number of ads and you know they they they really do screw your computer up but it's just all good worth it so here i posted the one that i go to i look them up on similar web according to similar web they're at thirty million unique twenty six million unique last month with an average visit duration of two hours right it's nuts it's nuts as nuts it's us i wanna i wanna know who and all sixty two percent of the traffic is direct and thirty three from search so it's just like the best audience ever i wanna know how well is it illegal right so that's the problem is is you're running in legal business so it's like if you wanna do pirate in content you're gonna get a lot of traffic if you're gonna give away pirate and stuff free if you like that is really funny i on the you the twitter channel of chad hurley the creator of youtube and there was this chart that came out that showed the growth during covid of all these different platforms like youtube and twitch and tiktok and then only fans old fans is like spiked up way above everybody else that he just retweeted it and this is this wrote timmy it's just not like amazing amazing treat by the the founder of youtube yeah if you do porn you do a illegal content you do gambling you will get the traffic no doubt you know your business might be murky waters but like good luck i just looked up this guy chad hurley his latest tweet was if i was employed i could easily be fired for what's in my twitter drafts right i'm looking at this graph how big do you think only fans is now well i i kinda know so i can't really say because i would be giving it away according to this the revenue is significantly greater than twitch do you believe that to be true i can't say i having for one of both sides so so that would be i didn't get trouble if i say anything okay so this is all from the tweet only fans let's creators charge for access content and four years only fans grew to a million creators two billion paid to creators and a hundred creators making at least a million dollars what that's crazy so this is like a multi billion dollar company already it is definitely a multi billion dollar what that is the crazy crazy crazy crazy alright that's nuts i can't believe that but i mean i can believe it but good good on them does the guy who started still work there or did he hand the reins away to someone else i think they're still there wow wow wow wow that's amazing what a crazy company alright the hollywood episode is over what are we talk about jake paul talked about dr we talked about celebrity death hatch and only fans alright alright talk you later man you see you