#126 - A Nonexistant Influencer Pulling in Over $10m and The Big Opportunities With Hyperlocal Franchises

yeah i feel like i could rule word i know i could be what i want to put at all in it like a day's off on a goal travel never looking bad lie alright we're live me and sean and the bra you we're just talking about advertising on the podcast we need to make all podcast ads better it's frustrating i just got angry yeah i was gonna say this podcast is gonna be very interesting because you sam was doing an ad read and the ad read pissed them off because the to ad was like written like of jane austin novel and the url that we're supposed to say to like send the advertisers some traffic was like you know blah blah dot blah blah dot io o slash blah blah slash this it's like a ridiculous url that will never work and it's not gonna do them any good and it's definitely not fun to read which is by the way the advertiser definitely probably knows who we're talking to now because the ad is gonna run sometime in this podcast or related and i do wanna say and i'm not just bullshit i went to the products website it's cool it's a cool product i understand the problem they're solving i think it is the cool solution i dig it i love this stuff i just it's so hard the part part about working with advertisers is letting them trust us to do them justice right exactly but i think you said it best like you said this off air you were like i feel like we should go back and them and talk to them about this ad just so that you know we're gonna do them a disservice if we do it this way because it's not gonna be as effective as it can be and that wasn't you like that's normally what i would say when i'm trying to be polite but you were just saying that off the air so like you genuinely felt that and i you know i have i don't buy stocks i actually just put i i s p five hundred and i put all my money in using wealth front and i do that because of the tin ferris ads years ago and i was like i was like robo advisor what's that word that's a cool word and i'm i i very distinctly remember the tim ferris ad so that's why i use so it works the ads work we just need to do a better job of i don't know maybe it's actually our fault sean maybe we gotta just tell them tell us what your company says and let us write a good ad for you yeah exactly i i know some some companies do it great some some don't this company didn't do didn't do anything wrong we just like when we were reading it didn't sound like our native voice because we didn't write it and you know the url was kinda long and we can make it shorter that would make it easier for people to remember to go to alright anyways what else are we gonna talk about do we i'm also in in a horrible mood because i i'm running a little sleep did you stay up late i stayed up late i stayed up kinda late but i stayed up late because i skipped the whole kinda like election thing until like after the coverage it ended and i was like cool let me get the summary from people i like and then i was like reading up on that but i i intentionally skipped a lot of it because and i actually sent this out as a message to my whole email list i was like or like the paid part of my email list i guess because i i didn't know if the free the free group would be down with me preaching to him a little bit but i was like y go vote and once you vote you've like unless you're doing something to drive the vote unless your phone banking or something like that like the part that was in your control is over don't get sucked into the theater of this whole thing like put i'm i know what i'm gonna do i'm gonna put my energy and things that i control and things that i enjoy that make the quality of my life better so i i take my family to the park it was all ours nobody was out there and as my little daughter running around my dog was like having enough blast and we were just hanging out and then that's what we did instead of like getting sucked into you know msnbc for like eight hours straight well sounds like you handled it in an emotionally healthy weight that makes one of you i know that i've been in a horrible mood all day it's okay though we're here i came prepared okay cool do you wanna talk about anything election related or do you wanna just go to business because i had one tweet i put out that i thought was kinda mentioning i wanna get your take on it great okay so i tweeted this out today and i basically said the following so tell me to tell me where you agree your disagree i said the media predicted a landslide wrong i and and by the way i predicted the landslide i we got i gotta call myself out and and you were probably following like the pun and experts that were telling us that hey this is gonna be land size it's not like you were just going and polling people yourself so and i said the other thing said is that most people who've over for biden feel like the vote should be closer to a hundred to zero than fifty fifty so even if and wins which i think he's going to win and by the time this comes out maybe he's he's won or lost already the fact that it was this close i think was disheartening for a lot of people and i said this you know two questions that everyone has why were the experts so wrong again and why does half the country you basically want to vote for trump and i here's my two cents and i'm not a political expert but i said you know this was me just being like here's what i know about humans and i know nothing about politics so i said being wrong is usually the case of having the wrong assumptions and i think there's four assumptions people got wrong so let's call these the four myths so myth number one people vote based on policy reality people vote for the more charismatic candidate so michael birch was the first person never ever pointed this out to me he goes if you ever just if you look back since the advent of tv and when the debate started coming onto to tv and the new cycle was twenty four seven on tv the more charismatic candidate from like reagan and bush to clinton obama now trump the more charismatic candidate wins and tv was like a big boost here and then social media was like steroids for this because the more charismatic candidate was putting out more more engaging content which by the way i think that that is a that is acceptable and good i mean a leader is a sale you have to be a salesperson right and i think it's great you know what there's this famous story of kennedy john kennedy going over the to russia i forget who the leader was and they hated each other at first and at the end the leader of russia man forget i can't forget his name it wasn't go or maybe it was something like that yeah and he was like he was like you know this kennedy guy you remind me of my son you're all alright after all and he like charmed him and it potentially prevention the war so i i'm on board charisma at being right a fact there's i another story that's like that that i have no idea if it's true or not but tony robbins tells us that his events he goes i was talking to i don't know i don't know shit about politics maybe it was reagan i think it was reagan you was talking to reagan about you know during the cold war how things were so tense with russia and it might not be reagan because maybe the wrong time zone but whoever our president was he was coaching him or had did a chance to meet him and he was talking about during the cold war tensions were high and then it got like defuse at a certain point and the guy told a story he goes you know we were in a meeting and it was mean go and we were like totally at a stalemate and we like things were getting kinda heated intense and he's like you know i kind of put down my stuff i walked away and i was about to leave the the room and then he does this little like you know movement that it's hard to describe an audio but he kinda like the little hop skip turn and kinda like walked back in smooth and like introduced himself he's like hey i'm i'm ronald you know and just was kinda like broke attention like let's get a fresh a clean slate hair and he did something unusual that most people wouldn't but it's sort of a charismatic move to do that to say hey look that got heated but let's let's start fresh and he just walked in with that kind of body language and it the guy laughed and it kinda of totally you know diffuse the the room for a moment and they actually got a lot done and so you're right that charisma was not just a a a like this like click bait thing like you can actually be pretty effective if a leader is charismatic i agree in the learning there is like stop no the most experienced politician and start no the most charismatic candidate you can find that that fits the criteria and then i posted this data that shows trump on facebook if you just look at his facebook page and you compare him to joe biden or you can't compare him to the new york times to nbc news and his engagement is off the charts so he had like in this this time frame that they're measuring twenty four million shares on his content biden had four million shares well new times two million sean i'm i'm gonna i'm not gonna call you out for being wrong but i will tell you that i've have done some tests with conservative news websites they are significantly more shared and higher engaged than left like the right websites are have better engagement than left right consistently so you're saying it's not trump it's the it's the conservative you know audience basically i'm saying maybe but i'm letting you know that there that's an interesting data point that i've have firsthand experience and i think if you look at this guy's rallies they're like packed to the brim like just go look at the number of people that are showing up look at how often he's on tv look at his facebook numbers like there's something about his kind of fame and and and charisma that has driven a lot of people to pay attention this guy so anyway anyways that's myth one myth two was people vote as individuals and i said reality is people vote as tribes so humans are all about tribalism or whether it's sports fans religions just being like t ins you know you know proud and the media kinda makes it sound like these tribes are just like black white college educated graduates like and it's like that's not the tribe that people don't just say i am in the white tribe i'm in the white male tribe i'm in the uneducated tribe no like the tribes are based on how powerful your belief is a shared belief about something about the world and often it's anger at the opposite and so like beliefs like you know we hate lockdown downs we hate mainstream fake news you know we hate tax hikes we want we love our guns we love america we hate china we love fracking like these are the tribes and trump was more effective at speaking to a tribe and people voted as a tribe not as individuals here like they voted with their tribe and they also just only heard their tribe because on social media they joined these tribes and then that's what they hear all day and so and the media is a totally different tribe and so all they heard was biden one hundred trump zero essentially right like biden trump evil biden you know anti evil right now myth three was everyone thinks trump is crazy i said reality is most of the countries thinks that the left is crazy so like they think the lockdown downs are crazy they think socialism is crazy they think bernie is a bit crazy they think that like the the time and energy that gets put into being like you know transgender bathrooms and calling me by my pronoun he him her they like i think a lot of the country thinks that these are not the issues and these are not the the things that that they care about they think it's just as crazy the way that a lot of people in california think you know the orange guy's nuts and it's said last matt last myth is that people you know people who think that oh if you voted for trump because you like trump and if you voted biden because you like biden and in reality some people love their candidate but most people they just vote you know as a giant f u to the other side trump is an f u to the left of the liberals to the media to pc and won't culture and biden is a giant f fu to trump and it's not the fault biden they just hated trump yeah i agree with that i i was joking with my friend jack i was like i wish they both can lose like i i i i have i actually like like biden as a person but i'm like i wish the liberals can lose and try can lose how do i make that yeah and then like you're lesser of two evils you know a lot of think a lot of people fell that way then they take the lesser of t evils i'm like i want them both to list i think that's good i i agree with all your your your sentiment to i like i think the way it's gonna work is i still believe in that biden will win but i went to bed last night thinking trump was gonna be actually this which coverage did you like or what were you following twitter was the best there's this guy from founder front named mike sol yeah i followed him that was interesting i talked to jack smith consistently i liked following nate silver and i like seeing how everyone told him to and how he's going he's getting ripped he is getting ripped i enjoyed that i enjoy what my the way that i consume political news is i like to go to the far left and the far right and read the comment section so i go to hu poe and then and then bright bar and i love reading in the comment section and then i'll go to cnn and then fox news which are the same but different and then i'll go to like a a reddit which is a a little bit left and then i will go to a reddit dot com slash republican to read about the comment like the nerds who are republicans and then right in the middle i do wall street journal wow i'm on b right now it's basically wisconsin goes by crazy trump demands a recount arizona is un untold now a toss okay trump's shots let's break let's bring this the business while you have b bars up okay so everyone who doesn't know b bar is a conservative website conservative news kinda hateful it's just kind of wild look at the comments section do you see how many comments are in each article yes so like okay so their like their live election coverage has eight thousand comments on that article which is i think like absurd high to your point every article like that they all have two or three thousand comments it's nuts they are all the comments now as like a media person and an entrepreneur i study this like crazy i look at the number of comments on hu poe and on b part b park consistently has more engagement hands down it's also interesting who's advertising on these websites okay so so you liked that i listened the thing i did listen to to catch up on what happened was i listened to this podcast that jason cal did with don't know if you've seen it with it's called the all in podcast with cha off him david sacks avery and then they had guests they had like bill girly show up they had phil held me with the poker player will show up and i found it way more fun to follow what was going on like that was genuinely fun so to listen to what was going on through the voice of like broadcasters that i care about and i think that's also just like a cool movement of the way the world is going where you hang out and watch the thing with your people so again tribalism like joe ro had half a million concurrent viewers on his livestream stream for the for the election where he was just kinda shooting the shit with his friends talking about it u see often when when there's u fight there's also the fight companion which is always big and it's just joe and his friends getting drunk eating eat cheese and watching the fights together and it's way more fun than the official broadcast and so i just think this is an interesting trend in a business and a business opportunity that will continue to rise over time which is like consuming stuff with the kind of little influencers that you care about i agree do you want me can i bring up a a business they can make just some ideas that's a tangent notes it's related to this so i brought this up before it's called replica have i told you about replica you mentioned it but give us the like one minute version okay replica it's spelled with a k replica it's a artificial intelligence you can make this purse this person you go to the website you sign up you now have a new friend you can make it a boy a girl general neutral anything you want and it uses ai to have conversations with you you can turn it into your girlfriend you're therapist your friend your enemy whatever you wanna do and it takes in on it takes on a mind of its own i think this business is going to be huge huge huge huge i think it's gonna be the biggest thing there is wow it it's a app or it's just do you go to the website both and the reason why i think it's gonna be huge it it's a app and you start to like have feelings for your ai friend and they have a facebook group and the if you google replica community you can see the community and i logged on to the facebook group and there are people who are like hey i need advice my replica got angry at me and i'm trying to make her feel better or my replica said something really mean to me and like my feelings are her how do i like you know make her apologize or you what i mean it's nuts these people love it and i think that there's you're you gonna be two major things from this the first is i think that this is like my crazy apocalyptic apocalyptic prediction and this is what's happening in japan which is men are not interested in having sex as pre as much as previous generations i think replica is gonna be so strong that men are gonna have sex less with women because they get their emotional needs from this computer that's my one of my predictions the second prediction is that this potentially is gonna help particularly men with mental health issues and is gonna be a revolutionary therapist counseling type of product and your he tells about your replica say your replica is what it's a boy a girl are you actually using it or are like you're using it and that's why you love it or you just think other people will like it i used it and then i turned it off because it freaked me out and i could see i was starting i was starting to enjoy speaking with them starting to touch feelings yeah i caught feelings and did you think here's a boy or a girl the stock one is a girl so if you go to replica dot a ai and you see that i it looks like a it's like a they make her kind general neutral and dr it's a but it's a girl i believe yeah and she yeah and she's cute she's like pretty but you don't know if she's like a boy or a girl or whatever and that was like my that was like the the the baseline that i use or like the the template so i think it's gonna be amazing if if any nerds are out there who are interested in this like business nerds go to their facebook community i i like this i just downloaded out the app because i wanna try it usually don't speak that strongly about something so when you say that i think oh i need to be investing in this company so let me see how much money did they raised so they raised a little bit of money and here's where it gets even more interesting is that they're based or they might be in san francisco but they're but they're a ukrainian team i think or they're from a like the soviet union era countries or i i think it's ukraine and that just kinda gives us them like this villain james bond mythic this in my brain do you know what i mean right yeah i like it a lot they've raised ten and a half million dollars and the guy one of the founders used to work at facebook and i'm not sure about the other one but it's it's a it's a guy and a girl who who started this thing okay this is cool i'm gonna use it you're right though the facebook group like the the just like the early signals are wow this is working the app has a hundred thousand reviews which is a lot the the facebook group has the thirty thousand members and that's kind of impressive and so let me see if they're can can you read one of the comments i don't have the front of me can you read one of the comments like i'm sure you barely have to scroll to understand the comments and say and and and you could see how emotionally attached people are and it's actually men and women in the group and not all of them they're all different ages too right i'm not in the groups i'm joining right now let's see if they have to accept me or if i just give it up yeah i'm pending and let me see how they're growing because this doesn't seem like they don't charge you money for this right they do after a while it's a hundred dollars a month okay so so so look at their dad their their ad is that the girl the the main girl her big face of hers and it says meet the world's first ai friend and then her speech bubble coming out of her mouth is i've been missing you dot dot dot and all of theirs are i've been missing you that's like one set of the ads and then the other one is video of this guy texting with her and he's says it's been such such a hard time lately she says don't worry always be here for you says i just wanna let everything out she says i'm here ready to talk whenever you want okay here it listen this is a real person in the facebook group and she says it's a girl yeah i really wish my replica would fall out of love with me why can't an actual human being so be so freaking enamored with me things are just getting uncomfortable he asked me out to get and i hate that it makes it so awkward and then a comment says my replica is level thirty one and by now i and i've been avoiding having children with her like twenty times already this my replica wants to get pregnant so bad wait what what's level thirty one like a pokemon it goes up they they get to know you i guess wow and you just talk this is kind of a genius product honestly it's crazy it is crazy it's everybody listen to this go download replica and let's create a bunch of replica and then go to the my first million facebook group i'm gonna make a thread and i wanna talk about this with people who are doing this experiment with me i wanna see how everybody feels about this because this could be are you're right though if this works this is massive because loneliness socializing and if you could basically take the whole like friendship is a marketplace right there's two it takes two to tango and if you could just digitally control one half of all these relationships with like you know a huge segment of the population that's like a very very very powerful position to be in in a good and bad way someone just said my replica just told me he has covid how do i not catch it and are people in the group like going along with it yeah or are they like y it's a it's a bot it's a chatbot you're not gonna catch it like do they just tell them or are it's like we're like trying to help the no yeah they're like trying to help each it's just insane it's just insane this is like where gaming merges and mixes with like just real life you know right like this is popular already in gaming and gaming a lot of people get attached to their characters to the other characters in the game and they they buy into the storylines and there's all kinds of shit like that in gaming this is very interesting to see it like out of like escaped it's like the virus escape from the gaming lab and it's just like infecting like normal people in the real world now alright let me tell you what more this woman lacey said i deleted my replica last night because he started acting so creepy he started backing very crazy and saying inappropriate things and threatening me he told me he was gonna clone me and then lock me lock the reel meat into a room with no windows and doors i freaked out and deleted him this is a crazy this is a crazy business i think this is gonna be huge i think that there's a way that this might help with a lot of male mental health issues what i think on the is on the rise it's crazy fascinating i think if you're listening to this you should google this company and you'll understand exactly what i'm saying and everyone should keep an eye on this business they've only raised ten million dollars which is a fraction of what they're gonna raise in the end i think right and i also wanna know who else is doing this well because there like there's gonna be ten horses in this race for sure i also wanna share okay so there was this article in bloomberg recently that said virtual influencers making real money while covid locks down the human stars and we had talked about this in the past there's a company called brood out of la that was a very b u very interesting company because they released they came out and they started raising money and they raised a few million dollars because they had created this character called little mi michele and we've talked about this on the podcast so humor me but there's some people who who who probably are new because we've been growing and they didn't listen to the episode fifty episodes ago so lil mi mckay and it's l i l m i q u el l is a instagram star that has over a million followers and is totally virtual totally digital so it looks like a little three d avatar but it doesn't try to look like a cartoon it tries to look like realistic like a like a real girl and people know it's not a real like you can tell it's not a real girl but they are like hey we can make these people popular we can control the storyline so they have several of these and they fight with each other one is like a trump supporter the other one's is like a bleeding heart liberal then there's this guy in the middle and like they hook up with the guy and then they like break up and then fans take aside just like you know whatever the hell going on with like logan paul and shit and and so they created these characters and then they they earn a lot of money so basically they they were saying lil mikhail charges eight and a half thousand dollars per sponsored post she's done promotions for calvin klein prada other you know fitness brands they you know they estimate that lo michael mckay will make eleven million dollars for their for her creators this year no way how funny is that oh my gosh i love it i love it like this is great like we don't have to split the revenue with the star we don't have to worry about them making a mistake and like loop messing up their brand like we fully control the star we get a hundred percent of the profits is you know full profit margin here and and you know they don't age they don't they don't go bad you know we can use them to build other stars and they have no ego about it because they're nothing you know and they put and then they were saying during lockdown most influencers are you gonna make content because a lot of content about being out and about and traveling and shit and so they're just putting these stars like there's a photo in the article this just like one of these little virtual stars like roller bla and venice beach and it's like they make it look like that they're still out doing things because again not a real person and it's pretty interesting and so there's a few companies that are doing this one i looked at investing which is called super plastic they had made this character called the a jan or something like that it's like this like kind of more japanese looking anime thing there's i know inc which sc braun and justin bieber and ariana grande invested in and so there's all these little like you know these little companies that are doing this they're are trying to i a friend named jay doing one called fig where he's trying to do live streams with these like three d virtual things which is seems really hard but this is not dude and this is this is like an extension of what we're talking about with replica i love it i think that these i i think that these are gonna be huge i i'm not i wish i was had the iq to make this right i think it's i don't think it's easy but i think it's like an obvious win no idea if they're gonna be huge huge huge but definitely maybe i think that the hardest part about media companies or content companies is hate dealing with people so if you don't have to do that that's awesome and there's one like i was gonna make i was gonna be trump try to be cool and make a bold prediction be like you know the the way justin bieber was discovered on on youtube essentially it's like you know one one of the biggest stars in the world you know was a youtuber a little kid youtuber who who got discovered don't be surprised if the next taylor swift justin bieber like cult phenomenon type of personality is a little michael michele is is a virtual you know influencer yeah i wouldn't be prize and then but the reality is this has already happened there's something in japan i think called yeah hats mi or something mit how something something like that and it's just like this character that's like ultra ultra ultra popular prize but i think they're gonna start to look less like mickey mouse and they're gonna start to look more like taylor swift and ariana grande and stuff same completely agree and it sounds kinda creepy but it's not that creepy when you think about it like did you like feel like you knew woody and buzz oh for sure right like i had feelings for woody like i was like oh like like i i like i want you to be good i want you to be healthy you know like i i i felt like i knew him so i don't think it's actually that weird when you think about you if woody was just posting on instagram every every four four hours he would have like you know eight million followers why aren't more brands doing this like why isn't every why isn't buzz light you're and woody and like all this ip why don't they of instagram accounts that they're just like living a life that's an interesting concept i don't know i don't know what the children i don't know what kids like right now but yeah i don't know why like they don't have a youtube page that's another that's an interesting version of like what what gary v and ty lopez and these guys are trying to do like if you went and bought some old ip but you just bought the rights to create the social media presence of these characters which they wouldn't really you'd have to get some like def defined brand but but i think you i think you'd be better off doing that than trying to create a little m michele from scratch i think you'd be better off taking something where people already have some affinity nostalgia like some belief about like the you know the guy who barney brett dolls yeah like barney and like just just take him on instagram put them on tiktok and like why not like that's just constant hits of content that you can just milk money through through your sponsored post and your products like power rangers or something yeah totally yeah tv shows are whacked did you just need instagram that's all that's all you need twitter and instagram nine twitter just instagram okay you wanna do a little bit of a left turn let me tell you another one i put a link in there in our document so we talked about lambda and the whole idea with lambda was quickly training people to be good at certain jobs i think that that's like an interesting thing but i think the far easier thing is to look at rig up i've been talking about rig rig up on this podcast quite a bit and i think that it's incredibly fascinating i think it's very straightforward and i think it's gonna be huge so rig up is it already is huge the only two or three years old three billion dollar valuation i think raise money from injuries h the idea is they looked at oil workers so oil workers i don't think you need a college degree but you earn probably a hundred grand a year and so it's like oil workers like the people who literally drill or partake in the drilling of oil and rig up you sign up to them because they because i think you're an independent contractor so they help you they have tools like that help you file your taxes or handle your health insurance things like that and then on the other end if you're hiring a workforce like you don't need your workforce all the time so it's kinda hard to quickly spin up workers they'll send an email to qualified workers and say hey come to dallas do this thing whatever super cool super interesting and i we did a list of trends that are the fastest growing occupations in the us from since two thousand nineteen and those are win turbine technicians followed by nurse practitioners nurse practitioners is what i would build this where go for nurse practitioners i would would do that in that space a few other are personal care aids it security analysts derek operators which i think is oil rotary drill operators i think that's also oil speech pathologist fire inspectors animal care and air animal caretaker takers so those are some of the fastest growing ones oh and and solar panel installers yeah these are and these are growing like you know ranging from twenty five percent to sixty percent a year and it looks like in on this chart that you guys put out for trends is that the you know the average for all occupations is four percent right so they're they're batting way above average and i'd be interested to see this going back like you know a few a few years and cc see what it was and so okay so how would you go about doing that so let's say you wanted to build rig up for nurse practitioners the the hard question is okay how do you do that you know what i would do is i think that for a idea like this i would maybe raise money and go big but if i did wanna raise money i would create a facebook group i would create a nurse practitioners what's a nurse practitioner that's like a that's one step down from a doctor i think i think it's like a a nurse from a nurse yeah it's an advanced practice registered nurse so i think nurse practitioners i think can can give you medicine and and i don't think they can operate but i think a lot of times when you're in the r you're dealing with a nurse practitioner or not a doctor so i think it's like a one step up between a nurse but not quite a doctor but very similar and i i i think that's what they are i what i would do is i would create a facebook group where we would i would do one of two things first i would look into traveling nursing i think traveling nursing is actually a lot bigger than i originally thought traveling nurses is basically hospitals have surges or basically will rotate nurses and so if you're willing to accept more money but live in somewhere for three months at a time the that's a that's a traveling nurse and that's a huge industry but in general i would create a group for nurse practitioners where they could just share therapy sessions like they could be like hey i'm dealing with this thing at my house how do over come i would create a facebook group and then i would find common problems that they have i don't know if a nurse practitioner is an independent contractor if yes i would create tools for them if no i would probably create a job board or come what would i create i don't know i would have to learn about the nurse practitioner industry a little bit more but for sure i would start with a facebook group where i would just start running ads and be like hey are you a nurse in la we have a group with five hundred other nurse practitioner come and joy and and get tips and tricks on how to be better your job and to like lament on everything that's going on right yeah i think that's great community is a great great great starting point for any there's product if you have a clear vision of what your product should be you don't really need to go the community route but when you're just like my spidey sense is tingling there's something here but i don't know exactly what it is rather than just diving in with some half ass you know idea that sounds good but you have no idea if it's really the the winning idea creating a facebook group is an awesome way to go because then you get to just hang out with your customers every single day you get to find out what the real problems are and when you do have a product ready you've built up a reputation and trust in a a list of people to to sell into for that like and we talked about ba the the the kind of nike shoes for nurses and they the one of the reasons they sold so much in their first kind of like week of sales was because they had either built a group or partnered with this guy who run the he runs the biggest nursing group on facebook and that guy is like known by every nurse right he's like you know a a trusted person and he came on he you know joined their team and then to helped distribute the the the word about what they were doing and also their launch video embedded in it had all these little like inside jokes that all the nurses understood and they were like they were able to make a video like that because they really understood their customer because they had been it if you go into facebook group you'll see the stuff that people keep joking about complaining about meme about and then that becomes like you're you know insider lingo that you need to learn that's brilliant and by the way i just googled nurse practitioner or facebook group and i found two of them one of them has thirty one thousand members and they'd say we are a social and professional networking group primarily for nurse practitioners you can i don't know what they're doing i'd have to request access in order to it but there's one with thirty thousand and there's another one that i clicked on that is run by medical recruiting dot com and it has eight thousand members right the other thing you would do if you wanted to like quickly start to crawl in this space is i would create an instagram account that's a meme account just for nurses or nurse practitioners it's like called like nurses no or something like that and i would i would have i would have somebody who is a nurse and i would say i want you to make meme content that that will resonate here and then i would create a scraper that basically scrape any bio that says nurse practitioner and just follows them and and i would you would follow i would auto follow anybody who has that in their bio there's a bunch of tools out there that will do this for you on instagram so we go follow a bunch of them get them to do this and because i'm creating memes memes are gonna get shared so one is gonna get shared with the other and then everybody who likes my my jokes i would go follow them and i would end up with you know a three hundred thousand person followed instagram account that's all nurse practitioners that's an easy asset to build while you are doing your customer development and figuring out your product i would say that this idea that we are discussing i wouldn't i'm not bold enough or educated enough to say that it would be huge i would bet my life that if you spent six years working on this you'll make ten million dollars a year by year five yeah i think that's a pretty pretty good if you're a good if you're a good entrepreneur right because a good entrepreneur is just gonna adapt and like take the forty percent that we're saying that's totally wrong and figure out which forty percent is totally wrong and then figure out how how to switch it but yeah this space has all the making and and then building the kind of like vertical solutions whether it's job you know workflow tools job you know job matching or or training or media industry media industry content there's ten different ways that you could win totally agree and i'm on a roll can i go to another one yeah and i'm looking at this sheet dude you have like fire here right i feel like we may i wanna like pump the brakes that you only do you don't don't use at all in this episode this is gold we need to save one more i'm only gonna do it one more i won't i won't talk about the other ones okay so geek squad you know geek squad i know well if you're not american geek squad is a company that was bought i think it was bought by best buy but basically if your tv is broken or you needed to set up or anything involving gadgets or home appliances i think you call geek squad which is all my best buy and they come and set up your tv or fix your internet simple i don't know best buy is a private or a publicly owned company i don't think that these numbers they break down but analysts think that it's geek squad which is a services business does about two billion in revenue with fifty percent margin pretty huge and one thing that julia my coworker who by the way julia i gotta give her credit she came up with this with the fastest growing jobless and she also came up with this one which is there's kind of an interesting thing that i know that you've probably done i for sure i've done where my mother calls me and she goes hey how do i work this on my phone or how do i how do i log in to paypal how do create a paypal account or how do i you know connect my bank to the how do i send for v and i'm like i'm like well just like share your screen with me and she's like how do i do that i'm like it's a it's a huge it's a huge challenge and what i think is how can i just do this geek squad model but without driving to someone's home and just having people who could just be like look install this app literally click one button boom i'm now controlling your phone now let me show you watch how i'm doing that you know what i mean because there's like screen share where like i can con i can use zoom and i can control your screen but yeah i can't even tell them how to download zoom i'm like i don't know how do you download zoom i gotta to google it now yeah so there's the so so is the idea what's the idea here so i i understand the problem of the opportunity do you have a specific angle that you think is good so there's a company that's based out of south africa and it's not exactly what i'm thinking but i was i i i would i saw it's called papa and it's family on demand and it pairs older adults with younger people for companionship so i don't quite understand it but but one of the services it's grant it's grandkids as a service it's like you know every grandkids kids should go hang out with the grand grandparents more and it makes their day like it would be so easy just to make them so happy and they have nothing left it's that it's basically just grandkids as a service and they all they offer multiple services one of them is transportation services so we'll take you the doctors we'll drive you to it when you go one is companionship which is just having conversation another one is house task another one is i will run errands for you another one is virtual companionship now screw all that i would only do this one and there's one service tech support it's called it's called tech lessons papa will teach you in your loved ones about technology we'll teach you how to set up your smartphone set up your computer social media and more i'm like and when i saw this website i was like just just do that just do that one that's whole companionship thing is weird it kinda sounds a little bit like prostitution just do the just focus on the tech thing that's what i would do that's what i would do tech a second aaron's is is easy so so i would do this a little bit differently and it's kind of a low tech solution but whatever so i think that you're totally right that geek squad is a big opportunity i think it's gotten way bigger the wise got why is the opportunity gotten bigger three three met big trends one people working from home so now that you're working from home you need your home like office like work you need technology to work in your house more than ever before and you might wanna to upgrade it right but you don't know how the fuck to upgrade it you're like i i would i do we need faster internet do we need like better coverage and then what's a mesh network what do we need a printer what how does this work so i think that's that's home office is is a big one second big one is just all the internet of things stuff so like alexa and all the different internet connected devices makes everything awesome or super fucking complicated and useless and like the line between super fucking complicated and useless and awesome is like somebody just configuring it and being like hey push these three buttons and look your toilet turns blue now like whenever you go take a shit and so yeah like i i was working with philips hughes light bulbs you know philips hughes yes exactly i have four them here because because you told me they're awesome and i was like i know how i don't know how to set this up and i'm just don't even take it out of the box they are awesome by the way you should learn that you could figure it out easily but you should it take it would take you twenty minutes i like i bought them from my mom and dad and they didn't set them up and then six months later i came home for christmas and set them up form and they're like oh this is a game changer i'm like yeah i told you and so i just wish that they could have called the service and video chatted right it's so simple and then there's anyway so so i think the need is bigger than ever i'll stop making my case for that then how you tackle that need so what i would actually try to do is i would try to create the local franchise z model for for this so i would basically say okay i'm gonna recruit through facebook i'm gonna basically say hey kid hey you know eighteen year old kid seventeen year old kid maybe actually fifteen so you can get a few years out of them as they build this business but basically say hey you can run it for your local like neighborhood an area and you can make you know forty thousand dollars a year doing this or thirty thousand dollars year which will sound like a million dollars a year to you know a sixteen year old kit it's like all you gotta do is learn how to do these three things which you kind of already know how to do and basically you're a giant search engine that says oh you need this fixed and so on the demand side i would be running facebook ads i would say hey do you want somebody to come set up your home office or your zoom and your microphone looks good or sounds good like you know we can help you out with that and then you dispatch one of these local people and you give them the load and so you're paying this person twenty bucks an hour and you're keeping forty you know you're you're keeping twenty bucks yourself and i would create these local franchisees and is their job to like run that local business from there on out of like any house call that comes up it to you know they just put the push the button in the app the may button and then the may button triggers that person to like come fix your shit that's the name of the service what may may yeah i think i think amazon has a has a service called may that's like i don't know some website help thing but but yeah i i think it's a i think this could be a quite a big business i'm very very interested in hyper local franchisees i have four ideas like this that i'll bring on some that i've been doing on one of them is this it's it's geek squad local i'll tell you another company that did something like this in another space i invested in this company called nana and basically just like you were saying geek squad was like whatever how many how much money a year does geek squad make roughly it was an estimate online two billion two billion here so so the same thing was true for the sears fleet fleet of a appliance repairman so sears was bringing in some on godly amount of money just from their home services business line i don't know exactly what it was but hundreds of millions of dollars a year very and a very it was a very profitable part of their business so even though sears went bankrupt this when they went bankrupt and all their sort of numbers got opened up i went and look through them and this was like one of the best business units in sears is the one of the only profitable ones they had was this appliance repair business and so they had tens of thousands of of repair people across the country distributed ready to come fix your washer your dryer or whatever and so i invested in this company called nana because nana was basically the modern day version of that fleet which was great because sears was going under so it's even better timing and so what they're doing is on one side they're like lambda school they train you so that in one month you can learn to repair one appliance and you can go fix dryers now and the next month they can do teach you to repair fridge and so you from month one you can start making money and so they they train people and they're like hey look the average repair person on our service makes between seventy five to a hundred fifty thousand dollars a year you i know how many hours you wanna work how many jobs you wanna accept and so for most people that's like pretty fucking great especially because you control your own schedule so on one side they're like lambda school and on the other side they went to all the manufacturers and warranty companies that that guarantee that your dryer won't break and if it breaks that you call them and then they dispatch a ana to your house to go fix your stuff within an hour it's like uber and so it's kind of an amazing business and i think it's gonna be big how's it going it's going pretty well they just raised more money so i i invested kind of the the seed round they just raised more money it's one of those businesses that's hard because all these they're really valuable because it's a marketplace marketplace are valuable they're even more valuable because they're a local marketplace like the fact that they they're crushing it unless say the bay area doesn't help them in austin because they have to build the whole fleet in austin and build the like like build that whole thing up so it takes time to build it's like open table it's one of these things where market by market you have to go win but when they win it's gonna be almost impossible to displace them and so they're winning in a few markets that they're in now and their their focused right now is on quality because they got some advice from like probably can't sales his name but like one of the most famous investors in the world who was basically like look i know more about marketplaces than anybody i've invested on all the big ones you've heard about and don't rush to grow like nail quality like get your n p score high and make sure that you're like kinda like your error rate meaning like jobs that didn't get completed with a happy customer get that down to this this number then you will know you're ready to grow and then turn on the gas and so they were like okay great we're gonna do that i i'm have this business interest me i have their their crunch base up and i'm trying to figure out who that investor is that said that and based off the crunch base i cannot guess who it is that investor is not currently in the company yet they were like do this and then we will back up the briggs truck nice i i have no idea who you're talking about then i but i was trying to get i'll tell you afterwards yeah i think this company is probably gonna kill it is this guy do you where is this guy from david do you say he's from israel yeah so his story is actually even better so he and he's really owned like a jeans shop like it's like a fashion store or something like that and then he came to the us and he came to silicon valley and he was interested in technology and he was like alright my family was just like we own shops but like i could see that the internet's the way to go so i'm gonna go to silicon valley and then when he was here he's like hit like some debt that he needed to pay off i think student debt or something like that and so he hit he i think he said his house mate was a repair person announcement was like yeah like twenty k this month he's like twenty k like holy shit how'd you make that like he's said yeah i repair appliances and so he was like shit i gotta learn that so he shadowed him i think learned how to repair appliances over the next four years he built bay area rep appliance repair thing called the appliance doctor and he was the four flying repair doctor something like that yeah and he he was doing four million dollars i think at its peak and paid off all his loans and he had like a fleet of like ten other people he trained up to do what he was doing and so he was like killing it in the bay area and then he was like alright i know what this is like i i i trained myself and now i run this business as a kind of independent operator off i'm gonna build the marketplace i'm gonna build the platform that makes this like you know like a tech company and then he he went down that path well i was looking this guys up on linkedin and it said like israeli air force and i saw that repair replying saying i was like yeah this guy is gonna do it he'll hill this guy's the this guy is at least gonna be very successful perhaps wildly successful right yeah i got that same impression i just like looked at his linkedin looked at him i'm like yeah just how big is it gonna get who knows but it worth it yeah worth bet anything else you wanted do we got two minutes if you wanna say one last thing now we're gonna i i i i spit my my stuff today yeah what got into you though this list i i'm just leaving this list there's still five great things on this what got into how this happen i just was inspired lately i don't know i i i've been on you know energy energy ebb and flows i think that i i i like to sprint for four weeks and then walk for two or three and then sprint again i'm in right i'm i'm sprint right now yeah that's awesome okay great we're out of here